Proven Way To Sell On A Webinar Fast

Have you ever tried hosting a webinar for your audience before? What was your experience like?

Webinars are one of my favorite ways to sell my audience on my products & services.

They’re my “secret weapon”, since I use them to promote $1,000 – $10k+ high ticket offers. And, they’ve been working exceptionally well so far for me.

However, I noticed something peculiar while hosting hundreds of webinars.

It’s that the audience sometimes feel a level of uneasiness during the presentation.

And it’s caused by them knowing that, although they’re receiving insanely valuable content for free… There’s bound to be a product pitch towards the end.

What Kind Of Impact Does This Have On The Attendees?

Although they won’t verbally express it, you can bet that most of them will start thinking:

“What’s this guy’s play? What is he trying to sell me?”

It’s no secret that this is how webinars work. I know it, you know it, your audience knows it.

Nobody’s going to go out of their way to make room for a webinar in their schedule, if they’re not getting something out of it.

From the hosts perspective, that’s an opportunity to pitch one of their products and services directly.

Apart from establishing themselves as an authority, and improving the relationship with their audience, obviously.

However, selling is still the primary focus. Nobody has to explicitly say it, everyone on the webinar is aware that this part is coming at some point.

That’s why I wholeheartedly believe that there is a right way, and a wrong way to sell on the webinar.

The wrong way being keeping your attendees in the dark.

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Your offer shouldn’t be kept a mystery throughout the webinar.

It’ll just make the audience uneasy and anxious, because they have no idea what it is that you’ll be trying to sell them.

Fear might be a strong word here…

But, there’s always that creeping sense of dread, which comes from the fact that you might be hard selling them on something they’re not interested in.

 

And the problem with this is that you’re actually dissuading them from buying.

And you’re doing so before you even get to explain what the product/service actually is.

Now, how does this problem arise, in the first place?

The Misconception About The Webinar Offer

The problem is a result of a common misconception about the webinar offer.

Too many people believe that they shouldn’t mention the offer before the pitch itself.

Which obviously isn’t the optimal approach, if you’re aware of the “webinar anxiety” attendees experience.

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Hence, instead of briefly explaining the offer at the beginning of the presentation, they do the complete opposite.

They’re doing everything in their power to make the offer a “secret”. Which is ridiculous, if you ask me.

Like I said, pretty much everyone knows that there’s going to be an offer at some point.

So, what do you gain from keeping the offer a secret? Absolutely nothing.

In fact, you’re only losing the interest of the attendees.

They’ll be focused on trying to figure out what the offer is, rather than paying close attention to the content you’re sharing on the presentation.

Even if that’s not the case, the transition between valuable, relevant content and a hard pitch isn’t exactly smooth.

I’ve said this a countless times before… Nobody, and I mean nobodylikes having products “shoved down their throat”.

Sadly, that’s exactly what the vast majority of people do on their webinars. But, just stop for a second and think about how it looks from an attendee’s perspective.

You’re being friendly, helpful, and informative throughout the entire presentation… And than BOOM! All of a sudden you turn into a sleazy salesman that won’t take no for an answer.

Most people won’t take kindly to this sudden change in demeanor.

Not to mention that, if you’ve waited till the last moment to start pitching… You aren’t exactly giving the prospects enough time to make an informed decision.

And, what’s to stop them from leaving the webinar once the pitch starts?

They’ve already consumed all the content…

The Right Way To Sell On A Webinar

The solution to this problem practically presents itself.

If the problem arises from the audience not knowing about the offer, the answer is obvious.

You should tell them about the offer up front. Ideally, you want to briefly explain what it’s about, during the introduction segment.

Start by introducing yourself and your company. Then, talk about the topics you’ll be covering on the webinar.

And lastly, before you dive in, simply introduce the offer to put the attendees’ minds at ease.

You don’t have to go into much detail. At the start, it’s enough to just tell them what the product is and what it can do for them.

You’ll have plenty of time to thoroughly explain it later.

A few sentences will suffice, for now. It’s enough to give the audience a general idea of what the offer is.

Then, they’ll be ready for it once you’ve gotten to the pitch.

They won’t be caught off guard, and those people who are interested to learn more about it will surely stick around to hear what you have to say.

This will alleviate their anxiety, and in turn – boost your sales!

Simply telling your attendees what you’re selling at the beginning of the webinar doesn’t just erase anxiety, it boosts sales.

The More Opportunities You Give Them To Buy, The More Sales You’ll Accrue 

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This is another reason why you want to introduce your offer both at the start and end of the webinar.

You’re doubling the chances that the audience will check it out, and potentially buy it.

By also introducing your offer at the start, you are:

  1. Eliminating offer anxiety.Attendees can now pay full attention to the content, without worrying about what the offer is and when you’ll start pitching it.
  2. Showing respect for the audience.It shows that you respect the customers and value your time. You’re not insulting their intelligence by pretending that there’s no offer.
  3. Giving them time to deliberate. By introducing the offer at the beginning, you’re essentially giving them the duration of the entire webinar to think it through and decide whether it’s something that piques their interest.
  4. Increasing your chances of closing sales. After you’ve introduced the offer, you can mention it at any point during the webinar. By relating it to the content, you’re making sure it stays top of mind, and emphasizing on it’s importance – thus, boosting your chances of closing sales.
  5. Alleviating potential sticker shock. This is particularly true for high ticket offers. People might be dumbfounded when they hear the price of couple hundred (or thousand) dollars for your high ticket product/service. However, if you mention it at the beginning, you have the rest of the webinar to showcase its value. This will help justify the high price, and it won’t come as a shock to the audience.

Final Thoughts

There you have it – a single, simple tweak that will help you sell way more on your webinars.

Have you ever experienced webinar anxiety yourself? Or, have you attended a webinar where the offer was in the clear from the get-go?

If you have any comments, questions, feedback, or even random thoughts – let me know in the comments below!

Want to learn all about crafting and presenting a compelling webinar that sells?

Then join the Wealth Academy Webinar Specialist Certification Program! 

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive high ticket sales.

Click here to discover how you can launch yourself as a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online. 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

Grant Cardone: 5 Untold Truths About Online Business

Recently, I had the opportunity to attend the 10x UK tour, a live event hosted by Grant Cardone. Grant is a bestselling author, as well as a sales trainer, speaker, and entrepreneur.

He’s built a $556 Million portfolio of multifamily projects virtually from scratch. It’s safe to say he knows a thing or two about business. So, when he talks, I listen.

He shared a ton of valuable information during the event, but what piqued my interest were the 5 untold truths about business he revealed.

I’ve been in the online business world for over a decade now. During that time, I’ve seen countless aspiring entrepreneurs struggle to get their business off the ground.

And I’ve noticed a certain trend with most of these people. They all have amazing business ideas, but horribly fail the execution.

The biggest problem, as I see it, is that everyone’s too focused on starting their business. However, that’s just the first step on the journey to success.

What’s far more important is knowing how to run, manage, and scale the business, so you can enjoy consistent and reliable income.

That’s why I’ve decided to share Grant’s 5 truths with you in this article. I’m convinced that every marketer, entrepreneur, and business owner NEEDS to know them.

They will help you avoid some of the common pitfalls, adopt the right mindset, and start your business on the right foot, so to speak.

Here is my interpretation of Grant Cardone’s truth about online business:

1. The Only Reason Businesses Fail Is Due To Lack Of Attention

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There are quite a few things that can go wrong, and cause a business to crumble. However, at their core, they all have a common denominator – lack of attention.

It can be the lack of attention from you, the business owner, and your team. You might not pay enough attention to the target market, their wants and needs, and trying to promote a product they’re not interested in.

Or, you’re not keeping a close eye on your marketing campaigns and metrics, and are wasting a ton of money without getting any results.

There might be a number of signals indicating that something is wrong, or not fully optimized. But, if you’re not keeping a close eye on your business, you’re bound to miss them.

That’s why you can’t just “set it and forget it”. You need to work on your business daily. You must constantly monitor all the parameters, tweak your campaigns, update your offers, create new content, and engage your audience.

Speaking of audience, the other side of the coin is the lack of attention from potential customers. If your business is not top of mind, people will simply forget about it.

And if someone doesn’t even remember your brand, how can you expect them to buy from you? So, don’t just send a handful of emails out and call it a day…

Think of strategies you can employ to keep the communication between your business and prospects flowing. Figure out ways to constantly keep them engaged, and give them a reason to return to your website.

The more exposed they are to your business; the easier it will be to close the sale.

2. Best Product Almost Never Wins

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This is one of those things that can be difficult to believe, but it’s absolutely true in today’s business world.

The best product seldom wins out in the marketplace. And the reason is quite simple…

Let me put it this way… Say you’ve got the best possible product on the market. Nothing can compare with it. Nothing can even come close.

 

But, you have no clue about marketing, and you’re struggling to get it in front of people who are interested in what you have to offer.

Do you think you’ll find enormous success with your fantastic product, if nobody ever hears about it? Of course not…

That’s why effective marketing is arguably much more important than the quality of the product. The people with the best marketing strategies, who can present their offers in the best light, will always win out.

In fact, they will stomp the competition. So, focusing solely on creating the perfect product won’t get you very far.

Now, don’t get me wrong, the quality of your product still plays an important role. You do need to provide value to the audience, if you’re hoping to consistently generate a hefty monthly income.

If you’re exaggerating in your sales pitches, and your product fails to deliver on the promises you’ve made, you’ll be in a pickle.

The bottom line is – you need a decent product and an extraordinary marketing strategy. After all, you have limited time and resources available to invest.

So, don’t heavily prioritize the product creation process. You don’t need the best product on the market to make it BIG. You just need a good product.

However, you DO need outstanding marketing to get it in front of your audience, beat the competition, and consistently drive sales.

3. People Don’t Cost Money

Aspiring entrepreneurs often have a skewed perception about employees.

They view the paychecks at the end of the month as cost, rather than as an investment in the business.

Grant Cardone, on the other hand, is the strong advocate of the attitude that “people don’t cost money.”

Paying your employees at the end of the month is never the problem. It’s not the thing that will make or break your business…

Do you know what actually costs money?

Lack of production costs money. It’s not that you’re paying someone for their work, it’s that they’re not contributing enough to justify it.

The work they’re producing needs to generate MORE income than what you’re paying them. It’s just common sense.

No sales is what’s costing you money. If your employees don’t have the knowledge, experience, and skills that will enable you to generate sales, THAT is the problem. Not the fact that you’re paying them.

Opportunities also cost money. You must carefully choose which business opportunity you want to invest in. If it turns out to be a bad call, regardless of everyone in your team performing at 100%, you’ll still lose money.

Also, not having business, and having nobody in the pipeline is what will cost you money. Failing to acquire new customers will quickly be the death of any business.

If your team helps ensure everything runs smoothly, and their efforts bring in new sales, they’re making you money, not costing you.

The takeaway is that people DON’T cost money. Invest in your people, help them grow and develop their skills. They’ll make you far more money in the long run.

4. Build A Brand Before Advertising

Aggressive marketing is no longer a thing. Spamming people with promotional emails every day and shoving your products down their throats will get you nowhere.

And that’s where most aspiring entrepreneurs get it wrong. They build their online business and immediately dump all their money into advertising.

But the thing is, next to no one will buy during the first interaction with your business…

They’ve never heard of your brand, and have no reason to trust you. If your offers are perceived as valuable, they might be interested to learn more about your business.

But if all that it comes down to is just product pages and promotions, there’s a high chance they’ll be skeptical. After all, there are so many self-proclaimed gurus and experts out there.

So, what’s the workaround? How do earn the prospects’ trust and ensure your business stays top of mind?

You need to build your brand first.

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Your logo, brand colors, and marketing message all need to be uniform and aligned. The potential customers need to instantly recognize your brand, whenever they run into it online.

To effectively build your brand and generate exposure, you need to create valuable, relevant, and engaging content. It’s vital to position yourself as an authority and an expert in your field.

You must show the audience that you have the knowledge and expertise necessary to help them solve their problems or achieve their goals.

That’s the only way to earn their trust. So, work on providing value before you go all-in on promoting your products or services.

For instance, you can create a blog or host a free webinar. This will help engage your audience, boost your credibility, and solidify your brand.

5. Studying Small Is Guaranteed Failure

Always remember that you’re not the first person with a great idea, trying to turn it into a profitable online business.

Countless others have done the same before you. Some have failed, some have had incredible success.

And you can always learn from both groups. The failures will help you avoid the common mistakes and pitfalls. The successes will help you figure out what strategies and approaches work best in practice.

However, whatever you do, you don’t want to study small. Now, what exactly does Grant Cardone mean by this?

From Grant’s perspective, studying small is a guaranteed failure. And I have to say I agree 100 percent.

Modeling your business on a similar small business in your niche is a lose-lose situation.

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They evidently have trouble scaling their profits. And I firmly believe nobody goes into business with the mindset of being content with mediocrity.

Worst case scenario, if you’re studying a small business, is that you’ll struggle to make ends meet. But the real problem is that the best case scenario isn’t much better either.

You’ll reach their level, and be able to make minor profits. And then what? You’ll just be left stuck in place…

The point Grant is trying to get across here is that you can’t grow your business if you’re studying small.

Instead, you should learn from experts in your niche who have had outstanding success with a similar product, idea, or business model.

You want to learn from the best of the best, if you’re hoping to one day scale to 6 figures and beyond.

Conclusion

The online business world is far more complex than it appears from an outsider’s point of view. There are quite a few wrong turns you can take, and each of them can lead to an inevitable downfall.

That’s exactly why I decided to share these 5 truths with you. Hopefully, now you have a better idea of what running an online business entails.

If you’ve found this article helpful, feel free to share your thoughts in the comments below! Also, don’t forget to share it with others who might find this information valuable.

Want more valuable tips that will help you start your business the right way, scale your profits fast, and fast-track your journey to success?

Then I invite you to join over 550,000+ other daily readers of my Online Profits Daily Newsletter right now.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

About The Author

Your Millionaire Mentor

Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

7 Reasons Why You Need To Build A Personal Brand

Branding is a crucial aspect of a successful business, both online and offline. When building a brand, you can take one of two routes. You can either brand the company, or build a personal brand.

You might be thinking: “What’s the difference?”

Well, the main difference is in the long-term effects and benefits self-branding can have.

If you decide to build a brand around the company, you’re essentially putting all your eggs in one basket.

In case your business doesn’t do as well as you’d hoped, and you decide to back out, you’d have to start over from scratch.

Your audience will know the company, but very few people will actually know and trust YOU. Your credibility and authority won’t carry over to a new business endeavor.

Whereas, if you brand yourself as an expert, you can leverage those branding efforts in every other business opportunity you take advantage of.

Think of it this way… Businesses come and go, but YOU stay.

In other words, it’s much easier to expand your business and take on new lucrative opportunities, once you have a large following of people who regard you as the go-to expert.

Building your own brand is the ultimate currency in today’s economy.

Here are the 7 biggest reasons why you need to brand yourself:

1. You Create The Network Effect

Building your personal brand allows you to connect to the leads and clients in a deeper, more meaningful way.

They aren’t just buying a product from a company. They get to see, talk, and relate to the face behind the brand.

After all, people trust other people, not companies. That’s why personal branding will always have a stronger positive effect.

Additionally, branding yourself allows you to create a network effect.

The network effect is the ability of an additional user of a good or service to add value to your product for other users. Think of Facebook, Uber, Amazon – these companies all grew with the network effect.

Here’s a visual representation of a network effect:

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Let me explain, using Facebook as an example. Whenever a new user joins this social media, he inherently adds value to all other users. They can now connect with yet another person. That’s the basic principle.

Think of the GURU’s you look up to, respect, read their newsletters, get their emails, join their Facebook groups. They all know and take advantage of this.

When you join their community, you reinforce the network effect. You can discuss ideas, share experiences and opinions, and offer mutual help to other members of the community.

LinkedIn founder, Billionaire founder, investor, and author Reid Hoffman reveals the secret behind record-breaking, unbelievable growth. According to Hoffman, the key to success is leveraging network effects.

2. Personal Brands Are Flexible And Adaptable

When you’re building a personal brand, you can evolve and adapt much more easily.

With a company branding, you’re basically locked into a specific niche and business opportunity.

The problem with that is that the only certainty in the business world is uncertainty. The markets are constantly shifting and fluctuating…

You might be selling hundreds of products a month now, but struggle to sell a single one a year from now. The wants and needs of your marketplace are susceptible to change in the future, and might leave you stranded.

That’s why it’s always a safer bet to build a personal brand that’s not defined by a specific market. A brand that embraces surprises and capitalizes on change in the marketplace.

Things are always changing, and you need to adapt if you want to succeed. That’s why the flexibility personal branding offers can be a monumental advantage.

3. Your Asset Is Always Growing

Think of your personal brand as an asset that is constantly growing.

In my opinion, investing in your personal brand truly pays the most dividends out of any other investment you can think of.

Take Tony Robbins for example… He’s in 15 different industries!

And it’s all thanks to “BRAND EQUITY” that he can turn a brand new idea into a profitable business lightning-fast.

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He’s already well-known and trusted by thousands of people. He’s built a large following, and has established his expertise and credibility.

It’s infinitely easier for him to push a new product on the audience that knows and trusts him, in comparison to building a new company brand from scratch and having to earn that trust all over again.

4. It Lets You Leverage Multiple Income Streams

This ties into what I’ve previously talked about. A personal brand allows you to pivot and profit from multiple income streams.

You’re not just building a brand around a single product or a narrow niche, as would be the case with company branding.

Instead, you build up your own reputation, which allows you to take advantage of lucrative business opportunities in other fields as well.

And having multiple sources of cash coming is always a good idea. New money gets you wealthy. Most top-earners have multiple income streams that allow ‘fresh’ money to keep coming in. They don’t rely on a single product and a single business opportunity.

Here’s an example of multiple income streams in the coaching & consulting niche:

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I’m telling you this from experience. I’ve created 10 different million-dollar business, by leveraging my personal brand.

I’m not saying it wouldn’t be possible by branding each company, but it would be at least 10 times more expensive, and it would take 10 years longer.

5. Personal Brand Gives You Security

In fact, personal brand is the ULTIMATE security for power, influence, and wealth.

You’re not relying on other people’s products, systems, or methods that might fail and leave you down in the gutter.

With a personal brand, you’re taking responsibility for your own success!

And once you establish your position as an authority in your field, and build up influence, nothing can take it away from you.

Even if the market is unfavorable, or the business flops due to unforeseen circumstances… You still have that firm position, a customer base, and your network to fall back on.

In other words, whatever happens, you’re not starting from scratch. You have a valuable resource that nobody can take away from you.

Now, imagine being able to leverage that resource to make more in a SINGLE day or a single MONTH than people make in a year… Pretty POWERFUL, right?

6. Personal Brand Facilitates Sales

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I’ve found that it’s much easier to close sales when you’re talking to people directly, rather than as a robotic, monotone company voice.

There’s nothing quite powerful as that human connection. Especially if you share your story with the audience, and show them that you understand the position they are in and genuinely want to help.

Companies lack this aspect. You can’t relate to a company on the same level as you can relate to a person. Companies don’t face the same problems and hardships as you do. They’re distant; sometimes even cold.

On the other hand, an expert might’ve been in your shoes before. In that case, they perfectly understand your situation, and can offer a solution to your problems.

This position is extremely powerful when closing a sale. Showing people that you’re not just a company selling a product, but instead a person offering a solution has a much stronger positive impact.

7. Personal Brand Attracts Like-Minded People

Building a successful personal brand attracts like-minded people. It opens up new doors to individuals with similar ideas, and other experts who have already achieved success.

This allows you to build a network, expand your influence, and learn from other entrepreneurs in your niche.

You can even form lucrative business partnerships, and gain easy access to new segments of your target audience.

Think about it. This is why most millionaires and billionaires are only friends with people like themselves. They surround themselves with like-minded people who stimulate success, rather than being dragged down by doubters and procrastinators.

When you build a strong personal brand, you have an INSTANT celebrity-like following, respect and influence in the marketplace.

For instance, I can almost reach anyone with 1 degree of separation, text, call or e-mail. Thanks to building my personal brand.

Conclusion

There you have it, the 7 biggest reasons why you need to work on building your personal brand.

As you can see, a personal brand has multiple innate advantages over company branding.

So, if you truly want to cut through the noise and establish yourself as an expert and authority, you need to start working on your personal brand ASAP.

How will your brand look like in 2019 and years to come?

Would you like my personal help to create a killer brand and blow the competition out of the water?

Then I invite you to schedule a 1:1 FREE Income Kickstarter Strategy Session.

We’ll talk about YOUR business, ideas, goals, and obstacles you’re facing. And we’ll work together to create a roadmap you can follow to turn your big idea into a profitable, successful, sustainable online business.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

That said, if you know anyone who would benefit from this information, feel free to share this post with them!

And of course, if you have any questions or want to share your thoughts, let me know in the comments below.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

5 Tips For Keeping Your Audience Engaged During A Webinar Presentation

In order for your webinars to produce the desired results and convert leads into customers, you need to deliver relevant, valuable content in an engaging and convincing manner. This means you must keep your audience engaged throughout the presentation.

If you present the webinar in a monotone voice and seem disinterested during the vent, people will get bored.

They’ll likely leave the presentation before you even get to the part where you promote your offer.

A vital skill you need to possess, if your want to take full advantage of webinars, is keeping your audience engaged and entertained throughout the entire presentation.

If you’re not an experienced public speaker, this might seem like a daunting task. However, keeping the audience engaged isn’t as difficult as you might imagine.

I want to share with you a couple of tips that will help you spark the interest of your webinar participants and have them clinging to your every word.

So, let’s jump right in and take a look at these 5 tips for keeping your webinar audience engaged during the presentation:

Tip #1 – Don’t Skip The Introduction

Keep in mind that your webinar audience consists of various types of viewers. They’ve all come to the presentation through all your different marketing channels.

Your content needs to keep all of your audience engaged, not just one portion.

Some of the attendees will likely be your existing subscribers. This group is already familiar with your business.

A portion of the attendees will be people who frequently visit your blog. They’ll also have a good idea of what your business is all about.

Others might have simply stumbled across one of your ads… They might have decided to register because they find the topic you’re covering very interesting.

For this group, this will be the first time they come in contact with you and your business. Hence, proper introductions are in order.

You need to make sure that the people you’re speaking to on the webinar are aware that you’re an expert on the subject matter.

You need to give them a reason why they should listen and trust you. 

The best way to accomplish this is to use the introductory part of the webinar to present your qualifications and show your personality.

Qualifications are vital for instilling trust in your audience. Tell them where your knowledge and experience comes from, who you’ve worked with in the past, and what results you’ve accomplished for your clients by sharing a couple of testimonials.

Here’s an example from one of my webinars:

If possible, use the introduction to also give the audience a sense of who you are as a person. Share a personal story of your past struggles with the same problem, or the journey you took to get to where you are today.

Show them that you’re not just a business, but a real person trying to connect with other people and help them solve their problems or reach their goals.

After the introduction, you want to make sure that the audience knows exactly what they can expect to learn on the webinar – so tell them what topics you’re going to cover.

This can be a single slide that briefly explains the main topics of the webinar.

Remember, you don’t want to make it sound like you’re reading from a textbook. Instead, focus on the benefits they’ll receive by learning about each of these topics.

This will ensure that they stick around and pay close attention throughout the presentation, to find out more about all of these interesting topics.

Tip #2 – Prepare, But Don’t Over-Prepare

Regardless of how well you think you know the topic you’ll be covering on the webinar, coming to the event unprepared is always a bad idea.

Lack of preparation is quite easy to spot from the viewer’s perspective. For instance, you’ll often have to pause in order to figure out what you should be talking about next.

Pausing every 5 minutes to do so will unnecessarily prolong the presentation. And, more often than not, the audience will find the constant pauses and “umms” quite annoying.

To keep the audience engaged, you need to properly prepare for the presentation. Rehearse it until you’re confident that you know exactly what you’ll be talking about.

Go through the slide deck multiple times and jot down notes on all the major talking points. If there are certain areas where you notice you don’t sound confident and convincing, work on them a bit more. Also, write down bullets to remind you of all everything you want to talk about.

You can always check just how engaging the presentation is by holding it to a group of friends and colleagues.

Think of it as a test run. Ask for their feedback and opinions on areas they believe you can improve on.

That said, be careful not to overdo it…

You don’t want to over-prepare for the presentation by rehearsing it too many times.

It will sound robotic and monotonous. It leaves the impression that all you’re doing is reading from a piece of paper.

The key to having an engaging and interested webinar is to find that perfect balance.

You want to sound like you know exactly what you’re talking about. Simultaneously, you don’t want the presentation to come off as too rehearsed.

Tip #3 – Proper Intonation Is Key

If you’re not paying attention to proper intonation, and are using the same tone of voice throughout the entire presentation, you risk putting your prospects to sleep.

Regardless of how interesting the content is, if there is no energy and liveliness behind the voice that’s presenting it, people will start to get bored and will easily lose focus.

Unlike in conversation, where the tone of voice changes constantly due to the fact that multiple people are speaking, on the webinar YOU will be the one doing all the talking.

That’s why you need to make sure that you’re using a dynamic voice to maintain the audience’s attentiveness and keep the viewers entertained.

Keep the audience engaged by putting emphasis on certain words and phrases while talking. This helps highlight their importance and will result in constant changes in your tone of voice.

You can do so by slowing down when saying certain words you want to draw the audience’s attention to, adding high-pitched words to your sentences, or simply pronouncing them louder.

This method is often used in writing as well, where certain words are emphasized (bold, italic, underlined) to signal to the reader what they need to pay close attention to and also break up the standard flow of the text, making it feel more dynamic.

Tip #4 – Don’t Rush It

When we’re under a lot of stress, we typically want to rush through the stressful situation and get it over with as quickly as possible.

This is often the case with webinars, when a speaker feels nervous and makes the mistake of rushing through the presentation.

Another reason why people try to jam a ton of information in as little time as possible is because they believe their audience has an extremely limited attention span, and that they have a specific amount of time to work with.

But here’s the thing – if someone is genuinely interested in what you have to say, they won’t suddenly stop paying attention after 5, 10, or 15 minutes.

Think about it for a moment. If we were indeed incapable of paying attention to something for an extended period of time, things like movies wouldn’t even exist (or would be short, 15-minute films)…

When you try and rush through the webinar, you’re not doing anyone a favor. Your audience will have a hard time understanding the message that you’re trying to convey, and will likely leave the webinar confused and disinterested in your business and the offer you promoted.

Instead, you should speak at a natural, steady pace, and occasionally pause to take a breather or a sip of water. The audience won’t mind it.

In fact, pausing between sentences will actually help change the tone of your voice, and signal to the audience that you’re about to say something important that they should pay close attention to.

Tip #5 – Watch Your Own Webinar

Live webinars are tricky because they leave no room for error. You can’t rely on your editing skills to edit out the parts that didn’t turn out like you wanted.

There are no second tries. You can’t simply re-record something you don’t like.

You have to nail everything on the first try. However, being a good presenter is a skill. And, like all other skills in life, it requires a lot of practice to perfect.

The best way to improve your presentations is to learn from yourself and others that are really good at it.

First, make sure you actually watch your own webinars, and take note of the areas you can improve on.

Put yourself in the viewer’s perspective and ask yourself if you sound convincing. Are you presenting the content in an engaging manner?

If you can’t sit through your own presentation, how can you expect to have the audience engaged throughout the webinar?

Therefore, when re-watching your webinars, try to figure out how you can formulate sentences differently.

Try to spark the viewer’s interest, while still getting the same message across.

You can also watch webinars from other successful marketers who you consider great speakers and presenters.

If you’re looking for a good place to start, you can sign up for one of my webinars here.

Conclusion

If done correctly, webinars can be a powerful tool. They can generate hundreds of leads for your business and results in dozens of high-ticket sales.

However, they do require a lot of planning. You need to create premium quality content and ensure stellar execution to produce the desired results.

That said, I’m confident that the 5 tips I shared in this post will help you enhance your presentation. Keeping the audience engaged doesn’t have to be a struggle.

Applying these tips will help you keep your audience engaged on your webinars and ensure their interest is at its peak by the time you start promoting your offer.

Want to learn more about how you can create amazing webinars? Webinars that will reliably grow your business and scale your profits?

Then I invite you to join our Webinar Marketing Specialist Certification Program.

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that consistently generate qualified leads & predictably drive sales.

Click here to discover how you can become a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How To Start An Online Business From Home In Less Than A Month

It’s a well-known fact that the internet provides countless lucrative business opportunities. However, building a successful online business from scratch is anything but easy. You need to be prepared to invest time, money, energy, and effort into it.

There is no way to get rich overnight, or build a profitable business without lifting a finger. Even if there was, why would anyone share it publicly instead of using it themselves?

So, don’t fall for the get-rich-quick schemes. There simply is no easy way to do this. But, the good news is – there is a smart way to go about building an online business.

Now that we’ve got that out of the way, let’s talk about what is possible and how YOU can do it.

Set Your Goal

online businessFirst things first, you need to set a clear goal for your business project.

It needs to be realistic, achievable, and measurable. Simply stating: “I want to make a million dollars” isn’t going to cut it.

That might be the end goal you’ll be working towards; something to motivate you and help you push through.

But, you need to be more down-to-earth when you’re just starting out. In other words, you need to create short-term goals and determine the actions that will help you reach them.

For instance, let’s say your goal is to make $10,000 a month. This can be broken down further into around $350 per day.

Now, you need to figure out what you’re going to sell and how many sales you’ll need to get to generate a daily profit of $350.

This doesn’t mean you’ll hit your goals if you sell 10 products for $35 each. You need to factor in the cost of advertising and acquiring customers.

This might be difficult to ascertain at first. But, once you start deploying advertising campaigns, you’ll know exactly how much acquiring a single customer costs you.

That said, you want to minimize the cost of product creation. This will give you a higher advertising budget, allowing you to find and attract more customers.

Then, you’ll need to price your product accordingly, factoring in the advertising cost.

 

Develop A Plan & Create Your Product

online businessOnce you have an idea regarding the product price point and the available advertising budget, it’s time to start thinking about what it is you want to sell.


Keep in mind that you want to minimize the product creation cost. With that being the case, information products are likely the best option.

Essentially, these are digital products which you can sell indefinitely. You only need to invest time and resources to create them once.

Essentially, these are digital products like video courses and eBooks. They have several advantages over physical products.

Namely, you only need to spend the time and resources to create them once. After that, you can sell them indefinitely.

And, of course, there is no hassle with inventory or shipping.

Now, the question is: “How do I determine what product I should create?”

To answer that, you need to develop a business plan.

So, let’s take a look at the crucial elements of a successful business plan.

 

Find Something You’re Good At

One of the first things you’ll need to figure out is what niche (target market) you want to build your business in.

Naturally, it needs to be something you have knowledge and expertise in.

You can’t enter the health & fitness niche, if you’ve been eating pizza and burgers all your life, and have no clue about healthy eating and exercising.

The information product you’re going to create needs to provide a ton of value.

And this is only possible if you know exactly what you’re talking about, and can provide genuinely helpful, relevant information on the subject.

So, sit down and brainstorm what areas you’re good at. You want to choose something you’re knowledgeable and passionate about.

One thing to keep in mind – you need to make sure the niche you choose is profitable as well.

If your expertise is very narrow, and not a lot of other people are interested in the same area, you’ll have trouble finding customers to sell the information product to.

 

Find A Group Of People Who Are Having A Specific Problem

This is key when building a business that revolves around selling information products.

The usefulness of information products comes from the fact that they help the customer improve their life in some way.

So, they have to either help them solve a specific problem or reach a certain goal.

Essentially, buying an information product is equivalent to investing in yourself.

The audience is looking to develop a skill or learn valuable information that would help them change their current situation for the better.

So, your job is to discover that problem which your knowledge and expertise can help solve.

The product you will be creating is, at its core, a solution to that problem.

So, you’ll need to research your target market, before you make the final decision. You need to be positive that your idea will be well-received by your target audience.

This can be done through surveys and interviews. Alternatively, you can approach people you know are your target audience, and ask them if they would buy a product that gives them a solution to a specific problem.

This is how you validate your idea. If it turns out there’s no need for your solution, you’ll have to go back to the drawing board.

 

Create The Solution

Once you recognize the wants and needs of your target market, you can start the product creation process.

There are two things you need to take into consideration here.

First – what is the best way to deliver your solution to the audience? Are they more interested in reading a book, or would they prefer watching a series of educational videos?

Second – your level of knowledge and expertise on the subject. For instance, if you know a lot about the topic, you might consider creating an in-depth video course.

You can explain everything in detail, step-by-step, and it’s much easier to consume than a 500-page book.

Keep in mind that both the perceived and actual value of your solution needs to be at least as high as the price point.

So, make sure to deliver quality content that provides actionable advice – so that your customers can actually apply what you teach and get results.

After you determine the format and create the content, it’s time to start promoting your solution and generating sales.

 

Write A Sales Letter

A sales letter is a web page designed to promote and sell your solution. There are a dozen different ways to create a compelling sales letter.  That said, there are some general rules you’ll want to follow:online business

  • Establish the problem – Frame the burning problem that your product is the solution for. Why is it such a big deal? Share stats or past experiences, and show them they’re not the only ones facing it.
  • Aggravate the problem – Talk about why solving the problem is a huge priority. Explain the long-term consequences of leaving the problem unchecked.
  • Share your story – You need to tell the reader who you are, and why they should trust you. Showcase your knowledge and expertise. Help them relate to you by sharing your personal story, and tell them how you managed to overcome the problem they are facing.
  • Present your solution – Introduce your product and present it as the best possible solution to the problem. Explain exactly what they’re getting by investing in your solution.
  • Create persuasive sales arguments – Talk about the main benefits of leveraging your solution. Paint a picture of what their life will be like after solving the problem for good by using your product.
  • Talk about the investment – This is especially important for high-ticket products. Make them understand that they’re not paying for a product per se, but rather investing in a solution that will help them transform their lives.
  • Guarantee – Create a guarantee that will eliminate or at least lower the risk factor for the customers. This helps remove the buyer’s doubt and greatly facilitates the purchase.

 

These are just the bare bones of a successful sales letter. However, it’s a good place to start, and having a solid work frame will prevent you from staring at a blank page for hours.

You can always expand on the points I listed here, and add other sections to your sales page, where you deem it’s appropriate.

 

Test Your Marketing Campaigns

online business

To generate a decent amount of new customers, you’ll have to invest in advertising.

There are a number of different advertising channels to choose from. You can advertise on Facebook, Instagram, YouTube, run ads on Google Adwords, buy Solo Ads, etc.

Whichever approach you decide to take, it’s important to test out your marketing campaigns.

Testing the campaigns basically means investing a certain amount of money and seeing how many sales each of the campaigns generates.

Try out different ad copy and visuals, and several different ways of framing your offer. Compare them to see how each is performing.

It’s best to discontinue the ones that aren’t getting results, and scale the ones that prove fruitful.

Increasing your advertising budget for campaigns that are profitable will allow you to get your offers in front of more people, and boost your online income.

Nobody can tell you exactly what will work for your business and your audience. The only way to know for sure is by testing and improving your marketing.

So, don’t be afraid to experiment with different versions of ads. Once you know what’s working, you can improve your conversion rates and drastically increase your return on investment.

 

Create A Timeline

online business

You won’t get anything done if you try to do everything all at once.

Instead, set a specific timeframe for each of the crucial activities. This will ensure that you’re fully focused on the task at hand and remain productive.

Here’s roughly how it should work:

First Week

Dedicate the first week to researching your audience and your target market. Again, you need to make sure that there is indeed a demand for the solution you plan on creating.

You want to validate your idea before going any further. It needs to be profitable if you’re hoping to build a long-term, sustainable business.

Without research, you’re basically going in blind. And you might spend a decent amount on product development and advertising, only to realize that nobody’s interested in what you have to offer.

That’s something you want to avoid at all costs. So, do the necessary research.

The data you gather from the research is invaluable. It will help you create a product your customers want, and frame the offer in a way that will appeal to them.

Second Week

Once the research phase is complete, set a week aside for product creation.

Remember, the product needs to be high quality and deliver massive value. That’s the only way to reliably and consistently acquire new customers and keep the sales going.

That’s said, don’t worry about creating anything fancy. You can always improve upon it further down the line.

For now, focus on creating valuable content and delivering a step-by-step solution to the audience’s problem.

This will be your core product, so spend as much time and energy creating it as necessary. If it flops, the future of your entire business might not be bright.

Third Week

Take an entire week to craft a compelling, persuasive sales letter. Trust me; you’ll need the entire week.

The sales letter is just as important as the product, if not even more so.

Because, even if you have the best product on the market, if your sales letter is bad – nobody’s going to buy it.

A great sales letter, on the other hand, can sell thousands of products, even if the product itself is mediocre.

Remember, you need to create persuasive sales arguments and tell the reader exactly what the benefits of leveraging your solution are.

Fourth Week

Once everything else is set up, you can spend a week creating and testing out your ads. That’s the only way you’re going to figure out what works and what doesn’t for your business.

So, write up a few copies for a bunch of ads, and let them run for a few days. Then, compare your results and see which headlines, visuals, and offers give the best results.

Combine the best elements into one or two ads, and scale them by increasing your advertising budget.

 

Conclusion

Like I said, building a business from scratch won’t be easy.  

You’ll have to invest time, money, and energy to learn and develop your skills… That’s the only way to build a business that will generate a sustainable income for years to come.

That said, although it might not be easy, hopefully the 5 steps I outlined in this article will simplify the process. They can serve as a framework that will help you get started and ensure you’re on the right path.

So, bookmark this article, print it out, or just write down the steps on paper. Also, don’t forget to share it with anyone who might find this information useful!

Do you have a great business idea but don’t know how to convert it into a profitable business?

Then let’s talk and see how we can help you turn your dream business into a reality!

You have an opportunity to leverage decades of real-world experience from industry experts and top-earners, and implement it in your business today.

Discover how YOU can leverage the power of internet marketing to grab your share of the online wealth.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Online Income

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, Snapchat, LinkedIn & FB Group.

How To Maximize Sales: 5 Crucial Elements Your Campaigns Must Have

Every successful and profitable marketing campaign must include certain powerful elements, if you’re hoping to boost your conversions, attract lots of new customers, and maximize sales.

The stronger the incentives you utilize in your campaign, the more people will buy from you. That much is pretty obvious, right?

However, what most aspiring entrepreneurs and business owners fail to realize is that the objective of your campaigns shouldn’t be just to close the initial sale.

Instead, an integral part of your campaigns should be maintaining good communication with existing customers and convincing them to buy from you again.

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To maximize your sales, you want to increase the customer lifetime value. You want to give them a reason to buy from you again and create repeat business.

After all, it’s easier to sell to an existing customer than it is to a new lead. Still, most people tend to overlook this part…

Want to know how you can take advantage of this?

If you want to fine-tune your campaigns to bring in sales AND create returning customers, here are the 5 crucial elements you must include:

Provide Massive Value

The efforts of your marketing campaigns can only go so far…

Ultimately, what matters most is the quality of the products and services you provide.

Like I said, your goal shouldn’t be to simply close the initial sale.

However, if you want the customer to keep buying from you – you need to blow them away with the value you provide.

Your products need to provide massive value compared to the price tag you attach to them. They must also help the customers solve a problem or achieve a certain goal.

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And therein lies the key to the success of your campaigns. It’s not about you, your company, or your products… It’s about the customers.

Tailor your products and services according to their wants and needs. Show them that you genuinely want to help them.

This will help form a strong relationship based on trust, and give them an incentive to buy from you again.

Create Unique Offers

It’s no secret that a compelling, unique offer is the core of your marketing campaign.

Again, you want to make the offer about them. If you haven’t already, create a customer avatar – a representation of your ideal customer.

Here’s a great example from Growmodo:

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Incorporate the data you have on your customers into your offers.

Where do they live? What’s their economic status? How old is your average customer? What are their biggest pain points?

You need to be able to answer all of these questions to create an enticing offer that will speak directly to them.

Also, don’t focus on the product or service itself. Put the spotlight on the problems it will help resolve and the benefits they’ll receive.

But, don’t stop there… Go above and beyond. Give them something that your competitors aren’t offering.

Show Them They’re More Than Just A Sale

Your customers ARE the lifeblood of your business. Make sure that they know just how important they are.

Show them how much you value and appreciate every single one of them. Don’t treat them as just another sale…

Show them that you genuinely care about the person. Create a deep, meaningful connection with them that they can’t find anywhere else.

Most companies have a robotic, monotonous voice. It’s cold and unwelcoming…

Besides, people don’t create relationships with companies… They connect to and trust other people.

So, give them an opportunity to reach out and connect to the face behind the business.

Follow up and show them that you care about their results.

Maintain Good Communication

If you want to maximize sales, your business must always be top of mind. And the only way to ensure that is through consistent communication.

If you stop communicating with customers after a sale, how can you expect they’ll come back and buy from you again?

In other words, the communication between your business and your customers should never stop.

However, that doesn’t mean you should spam them with promotional emails until they unsubscribe… You need to nurture the customers and keep providing value.

Keep sharing interesting, engaging content, relevant information, and actionable advice with them. Throw in an occasional promotion, just to remind them of everything you have to offer.

Include Loyalty Programs

You should always have a loyalty program in place, which rewards customers for their continuous purchases.

It’s a way of saying “Thank You!” for their business, as well as an additional buying incentive.

You can offer various bonuses, discounts, or even exclusive access to some of your products and services that only they receive as a loyal customer.

For instance, if you’re running a coffee shop, you can offer every 4th coffee free of charge:

The same can be applied to virtually any type of business.

That said, make sure they’re fully aware of this special treatment. This will help showcase just how much you value and appreciate them.

Furthermore, the exclusive benefits they’re receiving will incentivize them to purchase more often.

Conclusion

The bottom line is, scaling your profits doesn’t simply come down to acquiring more customers.

A great way to maximize sales is by selling more to existing customers.

The strategies I shared in this post will help you sell to your customers more frequently, and help bring in repeat business.

Just remember, if you truly want to maximize sales, then you need to make your offers and campaign about the customers.

Provide them with massive value, forge a trust-based relationship, and maintain good communication.

Do that, and they’ll have no reason not to keep buying from you.

Want to learn more powerful strategies that will help you scale your business to six figures and beyond?

Then sign up for a FREE 30 minute “Income Kickstarter Strategy Session”.

You’ll get a chance to speak with me personally or one of my Wealth Academy success coaches about YOUR business.

We’ll answer all your questions, help you overcome challenges and obstacles you’re facing…And work together to create your customized roadmap to success.

Let’s see how we can work together to grow your business and maximize your profits.

Book your FREE 1:1 call now to get professional, customized help.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

1 Simple Trick To Remove Buyer’s Doubt And Close More Sales

Have you ever heard of the term buyer’s doubt?

Throughout the years, I’ve noticed that only a small percentage of entrepreneurs and business owners are familiar with this phenomenon.

And that’s quite unfortunate, considering that it can have a significant impact on your sales and profits.

So, I decided to create this article to explain what buyer’s doubt is, and how you can overcome it.

Let’s start off with a simple example:

You’ve got an excellent product,  a great marketing campaign, and are driving lots of targeted traffic to your offers.

Everything seems to be working as intended, yet for some reason, you’re not making nearly as much sales as you were hoping to.

So, what’s the problem? What’s stopping people from taking the final step and clicking that “buy” button?

In that final moment of indecision, the customers are experiencing what’s known as the “buyer’s doubt”.

They might doubt the quality of your products and services… Or they might doubt that they’ll receive the benefits you advertise…

They might even deem the price too high for something they’re not sure will help them solve a problem or reach a goal.

In other words, they doubt the claims you’ve made regarding the particular offer.

So, what can you do to put their mind at ease?

You Need To Eliminate Or At Least Minimize The Risk Factor

It’s not that they don’t want to pay for your product… It’s that they’re afraid of paying for something that won’t deliver the desired results.

And frankly, who can blame them?

There are so many false “gurus” and “experts” out there who promise the world, but never deliver on their promises.

If they have been burnt before, people will be especially careful when making a purchase from a business for the first time.

You see, trust is the key factor here.

If they don’t know you and your business, you can’t realistically expect them to take your word for it and invest their hard-earned money into your products.

You need to earn that trust first.

Relevant and valuable content will reassure them that you’re an expert in your field.

Testimonials and reviews from previous customers also help build a level of trust.

But nothing beats a good old  guarantee.

Having A Guarantee Is A Must In Today’s Business World

Guarantees are the most powerful way to remove buyer’s doubt, for several reasons.

First, they signify that you’re confident about your products and services, and their ability to provide the benefits and results you’re advertising.

Secondly, they shift the risk from the customer to you. If anything goes wrong with the product, or they’re not satisfied with the service they receive, the customers know that they’ll be adequately compensated.

This helps build that important trust, and ensures that they’re making the right decision.

Here’s an example of a well framed money-back guarantee by MIDCO:

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Just think about it… Say you need to buy a new washing machine.

I’m convinced you’d want at least a 3-year guarantee on it.

That way, your investment is 100% safe, and if it breaks down for some reason, you’re not the one paying for repairs.

The same principle applies to online business, regardless of if you’re selling physical products or providing services.

The Timeframe Of Your Guarantee

When putting together a guarantee, you first need to determine its timeframe.

In other words, you must specify how long the guarantee will be in effect.

Generally speaking, the longer the timeframe, the safer the investment and more people will opt to complete their purchase.

There isn’t an exact formula for calculating the timeframe, but there are some general guidelines.

If you’re selling software or information products, 30-60 days is an acceptable timeframe.

If you’re selling physical products, it really depends on the type of products in question. Some can be covered with a guarantee that lasts several months, while other need to be covered for several years.

In any case, you should think about how long it will take for the customer to check out your product and determine if it suits them.

That should be the basis of your guarantee’s timeframe.

When Your Guarantee Is In Effect

You need to specify the circumstances in which the guarantee applies.

What I mean by this is that you need to list out conditions in which the guarantee is no longer valid.

After all, you don’t want to have to pay for a misuse of a product.

For instance, if you’re selling TVs, and a customer tops it over and breaks the screen, that shouldn’t be your problem.

If, however, it suddenly stops working after a few months, then you’re obligated to service it.

You want to make sure that the guarantee covers the intended use of the product – nothing more, nothing less.

However, things become a bit more interesting when you’re offering a guarantee on an information product.

Say you’re selling some sort of a training program. After a while, a customer wants a refund.

The trouble here is, you’re not even sure if they used the product at all… What you can do is request that they prove they’ve genuinely invested effort and gone through the program.

After that, if they’re not satisfied, you should give them their money back.

Alternatively, you can offer an unconditional money-back guarantee. This is a bit riskier on your part, since a no-questions-asked guarantee means you’ll issue a refund every time, without exception.

However, this type of iron-clad guarantee removes any risk from the customer, and will likely result in more sales overall. So, even with a few refunds, your profits might still be higher.

However, I only suggest this approach if you’re 100% confident in what you’re offering, and are certain that the customers will receive massive value from the product.

Tell Them Exactly What You’re Offering As A Part Of Your Guarantee

When creating a guarantee, you should leave no room for ambiguity.

The customer needs to know exactly what is covered by your guarantee.

This is especially important if you’re running an ecommerce business.

Does your guarantee cover the shipping costs of returning an item?

Must the item be returned in its original packaging?

Is there a possibility to exchange the item for something else from the store?

If the item is damaged during transportation, can the customer expect to receive a new one and when?

Here’s how the company FiftyThree does it:

 

There are tons of technical questions that you want to make sure to cover in your guarantee.

Additionally, you must also specify how someone would go about claiming the guarantee.

For some products, it’s as simple as contacting you via email, while others might require both email correspondence, return address, and even some additional information.

Conclusion

Regardless of how good your products/services are, and how compelling your offer is – a strong guarantee is necessary to remove any doubt the buyers might have.

When creating your guarantee, think about the reasons which would prevent the potential customer from going through with their purchase. Try to address these issues in your guarantee and put them at ease by showcasing that their satisfaction is your top priority.

A guarantee that eliminates the risk factor for the customers will help make the purchase an easier and much safer decision. This will inevitably result in more sales and higher profits, since they’ll have nothing to lose and everything to gain.

However, the most important part is that you can deliver on your promises. If a customer is covered by your guarantee, and you refuse to reimburse them, you’re risking a lawsuit and your reputation will take a huge blow.

Want to learn more tips & tricks and proven marketing strategies that will help you scale your business and shoot your profits through the roof?

Schedule a FREE 1:1 Income Kickstarter Strategy Session, and let’s see how we can work together to grow your business to 6 figures and beyond.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Qualified Leads | 3 Steps To Acquiring Leads Consistently

Qualified Leads | 3 Steps To Acquiring Leads Consistently

The buying process has undergone dramatic changes in the last couple of years. It’s no longer sufficient to try and find customers simply by advertising your products and sending out email blasts. Nowadays, acquiring qualified leads is slightly different.

In fact, you need to ensure that your business gets found by customers.

You need to find ways to effectively cut through the noise. You must learn how to capture the prospect’s interest, and build a trust-based relationship with them. This is the only way to successfully & consistently convert them into buyers.

To do so, you need to have a comprehensive lead generation strategy in place. In other words, you need to create an automated process that will attract new visitors, stimulate their interest and “capture” them as qualified leads. Some what like what the lady is doing below, get the picture?! 😉

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Now, what exactly does the term qualified entail? Simply put, qualified leads are prospects that have entered your sales funnel after expressing interest in your content, products, or services.

For a lead to be qualified, they need to possess certain characteristics that align with your buyer persona. This includes their demographics, interests, wants & needs, goals, problems, and pain points.

In other words, a qualified lead is someone who fits the description of your ideal customer, and has expressed interest in your business by exchanging their information (name and email) for one of your lead magnets.

In order to generate qualified leads, you need to target the right people with your marketing message.

If the message you’re trying to convey is too broad or unclear, you might generate leads who are not actually interested in the products and services you’re providing.

Why You Need To Capture Qualified Leads In The First Place

You might find this shocking, but the fact is, most of your website visitors (around 90% on average) aren’t going to make a purchase on their very first visit.

And if you don’t capture their email addresses right there and then and turn them into leads, they’ll simply leave your website, likely never to return.

And if your products are multi-layered and complex, or you’re selling a high-ticket ($1,000 – $10,000+) products or services, the percentages can be less than a percent.

The vast majority of your website visitors aren’t looking to make a purchase anyway. They’re simply browsing, searching for relevant information related to their problems or goals they wish to achieve.

In other words, they’re at the very top of your funnel, and have just started their customer journey:

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This goes to show you just how many different steps a prospect typically takes to go from being a simple website visitor, to becoming one of your loyal customers.  

Your objective at the top of the funnel is to attract as many people as possible, and get them to convert into leads by opting in for one of your lead magnets.

Converting Visitors Into Qualified Leads

In other words, you don’t want the traffic you’re driving to leave your website “empty-handed”.

Instead, you want to present them a free offer that’s relevant, valuable, and which they can benefit from, and ask for their email address in return.

Depending on your business and niche, the lead magnet can be anything from a PDF report, an e-book, newsletter subscription, webinar registration, free trial, discount coupon, and so on…

The thing is, people at the top of your funnel are either:

  1. Unaware that they have a certain problem, or 
  2. Have just realized it and are looking for possible solutions

They’re not looking for specific products or brands, and certainly aren’t looking for your particular offers. Instead, they are looking for information that might help them overcome certain challenges, solve a particular problem, or achieve a goal.

For example, if you’re in the health & fitness industry, the people at the top of the funnel aren’t looking for your “revolutionary 14-day diet” or whatever the name of your product might be.

Instead, they’re looking for a way to lose weight and improve their health.

That’s why, the perfect offer for these people who are researching their problem, and looking for possible solutions are freebies like reports, guides, and e-books on that particular topic.

Here’s an example of a great lead magnet focused on a specific result for the top of the funnel:

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This is something you can and should take advantage of. Remember that it’s way easier to promote a free offer at the top of your funnel, than it is to convince someone to buy your $5,000 high-ticket product at the bottom.

In the earliest stages of your funnel, you never want to ask too much out of your prospects. You don’t really need a ton of information anyway.

What you should ask for is definitely their email address, maybe even their name, and rarely their phone number.

The reason is simple – the value you’re providing with your lead magnet needs to be greater, or at least equal to the commitment you’re asking from them.  

And since the offer is free anyway, you don’t really need their job title, company name, their income status, etc.

This is a mistake commonly done by B2B companies, where they ask for too much information right off the bat. They end up losing leads and potential customers. Prospects can either feel it’s unnecessary to provide that much information… Or, they might simply be put off by lengthy opt-in forms.

If additional information is required to determine which products you’re going to offer to the lead further down the line, and how you’re going to promote them, you can always get it in the next step of the process.

Capturing Leads In The Middle Of The Funnel

Prospects in the middle of your funnel fully understand their problem, and are actively searching for the best solutions.

They are looking for and researching different products, services, and tools, similar to the ones you offer. However, they’re not ready to make the purchase just yet. They’re simply weighing out their options.

This is where more in-depth information will work best. You can offer them stuff like case studies, demonstrations, and “how-to” videos. This will help them better understand all the possibilities laid out in front of them.

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Since prospects in this stage are clearly showing interest and involvement, you can ask for additional information without being obtrusive.

For example, a phone number, their industry, and company role. These are the middle of the funnel details that allow you to take a more personalized approach when engaging the lead.

Here, your content need to continue to educate and provide value to the lead, but you also want to start positioning your business at the perfect solution for your lead’s problems, or the best way to achieve their goals.

Collecting more details like the lead’s biggest challenges and pain points can be quite beneficial. It will allow you to better understand the specific problem they are trying to solve. Thus, you can tailor your marketing campaigns accordingly.  

Converting Qualified Leads Into Customers

Once the lead reached the bottom of your funnel, they already know which solution they want to try. They know how much time they’re willing to invest. And, most importantly, how much money they’re willing to pay for that solution.

If you’ve done your homework in the previous stages, and have generated interest, consistently provided value, earned the lead’s trust, and manage to convey the benefits they’ll receive from your offers, this last step will be pretty straightforward.

Now, the prospects are typically looking for information that will validate their decision to make a purchase. Testimonials, case studies, and free trials work wonders here.

If you think about it, there isn’t a software company that doesn’t offer a free trial of the product. And it’s not too difficult to understand why – it reduces the risk and allows the potential customer to test out the features of the software before asking them to make the monetary commitment.

Once the potential customer knows what your product or service provides, and has a clear idea of the results they can expect to achieve, you can introduce them to the different payment options. At that point, it’s much easier to convince them to take the final step and make a purchase.

The Tripwire

Another effective strategy you can implement towards the bottom of the funnel is introducing your qualified leads to a “tripwire”.

This is a low-ticket offer, typically ranging from $5- $50. It doesn’t serve as your main source of income, but rather to convert the lead into a paid customer.

The tripwire needs to be a simple and affordable offer. An offer which will help the potential customers overcome the fear of buying. One that will help you gain their trust.

Tripwires can be anything from introductory courses, hard-copy books, lower-priced products, again all depending on your business and industry.

The main thing with tripwires is that their perceived value needs to be much higher than the actual price.

In other words, the lead needs to feel like they’re getting a great deal. It should be obvious to them that they’re receiving a ton of valuable information, for a relatively low investment.

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Once they’ve made a purchase from you and recognize the real value of your paid products or services, it’ll be much easier to get them to buy your main offer. After all, high ticket product requires them to whip out their credit card and pay several hundred (or even thousands) of dollars.

All your marketing efforts at the bottom of the funnel should be focused on displaying the value of your products and services to the potential customers. You have to focus on removing any buying objections, to convert leads into buyers.

Let’s Summarize

Website conversions are incredibly low (less than 5%), especially on the first visit.

However, the reason is not that your audience doesn’t care about your products or services… It’s that they’re not ready to make a purchase the instant they land on one of your pages.

You need to have a lead capture strategy in place. You must also nurture the leads and move them along your sales funnel by dissecting their ultimate buying decision into a series of “micro-conversions”.

Creating a comprehensive sales funnel, and sending traffic to landing pages where you can “capture” the prospect’s email address is a much more effective way of generating qualified leads, then simply driving traffic to your website’s homepage.

However, you need to test out different approaches. Make sure that your offers are aligned with all the different stages of the buyer’s journey your leads are in.

This will dramatically increase your conversion rates, resulting in more sales and higher profits.

Want to learn how to create powerful, fully-automated sales funnels for your business?

Then I invite you to join the Wealth Academy Sales Funnels Specialist Certification Program.

We teach aspiring entrepreneurs, marketing professionals, and business owners how to plan out, create, implement, and optimize high-converting sales funnels, from start to finish.

If you want to generate more qualified leads for your business and reliably convert them into life-long customers, increase the customer lifetime value, and turn existing customers into repeat buyers – then this program is perfect for you!

Click here to discover how you can become a Wealth Academy Certified Sales Funnels Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

qualified leads marketing, qualified leads for sale, qualified leads, unqualified leads, pre qualified leads, buy qualified leads, sales qualified lead criteria, marketing qualified lead criteria

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group...

Attraction Marketing Secrets To Dominate Your Niche

If you’re active in the online money-making community, you’ve probably noticed that a lot of marketers and entrepreneurs seem to be very interested in the topic of “attraction marketing”.

But, what’s with all the buzz about “attraction marketing”?

Despite all the talk about this advertising method, a lot of people are unclear about what “attracting marketing” actually is. 

So, is “attraction marketing” something YOU should be concerned with? And can it help you grow your business and scale your profits?

The answer is – absolutely!

And in this post, I’ll provide you with an in-depth look at “attraction marketing”. We’ll go over 7 simple steps you can follow to successfully apply it to take your business to a whole new level.

First, let’s shed some light on “attraction marketing”…

What Is Attraction Marketing And How To Use Attraction Marketing To Dominate Your Niche Market?

“Attraction Marketing” is a marketing strategy that revolves around acquiring hot, qualified leads and reliably converting them into loyal customers.

 

Traditional marketing relies on promoting your products and services to a wide audience and convincing them to make a purchase. Meanwhile, “attraction marketing” targets people who are already interested in your offers and are ready to click that “buy” button.

It shifts the focus from your business, products, and services to the customer, and puts the spotlight on their wants, needs, and problems.

In other words, instead of trying to push your products and services on the potential customer, attraction marketing presents your offer as a solution.

It relies on providing value to the lead before pitching your offers, and forming a strong relationship based on trust, that greatly facilitates future sales.

Say goodbye to chasing customers and acting like a pushy salesman. Attraction marketing allows you to position yourself as a trusted adviser – someone who genuinely wants to help the prospect solve a particular problem or reach a certain goal.

This strategy works wonders for any type of business, regardless of whether you’re just starting out, or are running a well-established company.

That’s what makes “attraction marketing” so powerful.

Once your target audience perceives you as an authority on the subject, and you form a trust-based relationship, they will be much more inclined to make the purchase.

Let’s take a look at the 7 steps you need to follow to start utilizing  “attraction marketing” in your business today.

Step 1 – Brand YOURSELF, not your products

The crucial difference with “attraction marketing”, compared to other advertising methods, is that you’re actually branding yourself as a marketer, rather than your products and services.

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Now, don’t misunderstand me. I’m not saying that your marketing strategy should be self-centered. Nor that it should emphasize your accomplishments, skills, or how much money you’re making…

What I mean by “branding yourself” is positioning yourself as a leader. Someone offers their knowledge and expertise on the subject. Someone who genuinely wants to help others overcome a certain obstacle and achieve their goals.   

The fact is, nobody really cares about your resume and college degrees…

The only thing your potential customers are concerned with is what you can do for them.

They want to know if your products and services can help them change their lives for the better.    

You need to show them that YOU possess the skills and knowledge required to lead them to where they need to go. You need to convince them that you’re focused on providing value, rather than simply trying to make a few sales.

Here are the 3 main reasons why YOU need to become a brand, rather than your business:

  •    People follow people, not companies

Like I mentioned, people are much more inclined to buy from someone they know and trust. It’s much easier for them to connect with the person behind the business, rather than follow a corporate voice. Companies feel distant and cold, and people feel their only goal is to make as many sales as possible. Positioning yourself as a leader in the audience’s eyes will instill trust and remove doubt, which will significantly increase your sales, without actually selling.  

  •    Companies come and go, but YOU stay

Businesses come and go all the time. That’s just the nature of the online marketplace. In fact, more than 90% of businesses don’t make it past the first year, regardless of what industry they’re in. If you’re putting all the effort towards branding a company, if it fails, you have to start over from scratch. Build a rock-solid foundation instead. Brand yourself and ensure that, if one business endeavor doesn’t turn out to be fruitful, you still have a large following and a solid background to rely on.

  •    Branding your company will actually cause you to LOSE sales

When you’re branding a company upfront, without first connecting with your target audience, a good percentage of people will research the company, rather than reach out to you first. This opens up an opportunity for them to actually find a different leader to join. They might even stumble across a competitor’s article telling them not to join your company. That’s why you’re bound to lose some customers if you’re branding your business or products & services. Instead, try to connect with your audience and establish a relationship with them first.

Step 2 – Know Your Audience

For your marketing efforts to pay off, you need to know exactly who you’re targeting with your message.

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You want to start off by asking yourself a few fundamental questions, which will define your marketing approach:

  • Who are you as a leader?
  • What’s your mission, what are you passionate about?
  • Who are the people that whose lives you want to impact?

Depending on what you want to accomplish with your business, you’ll want to target different types of people. Who you’ll target will be largely based on their demographics, hobbies, and interests.

For example, if you’re in the health & wellness industry, you’ll have to determine your target audience based on what you are most passionate about.

Does your business revolve around healthy organic foods, meal plans & recipes, low-fat diets, or maybe exercises and workouts?

Or, if you’re in the wealth industry, for instance, are you passionate about teaching people how to make money online, invest in real estate, or trade profitably?

You need to factor all of this in, and really think about what it is YOU are passionate about, in order to determine who you will be addressing in your marketing campaigns.

The reason for this is simple – you will have to be excited and passionate about the subject, in order to create valuable, relevant, engaging content for your target audience.

If you’re genuinely interested in what you’re promoting, you’ll have a much easier time creating amazing content and crafting a compelling message. Moreover, promoting products you’re excited about will feel effortless and natural.

Step 3 – Understand Their Biggest Pain Points

Once you understand who the people you’ll be targeting are, the next step is to research their biggest problems, pain points, and challenges their facing, in order to fully comprehend their wants and needs. See example below:

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As I said already, the main goal of “attraction marketing” is to present your products and services as a solution to their burning problems.

The same applies to the content you’ll need to create.

In order to attractyour ideal customers, you’ll need to create valuable content that provides answers to their biggest questions.[tweet this]

You need to provide them with useful information and actionable advice. Your content must help them get a step closer to solving the biggest problem they’re facing,

If you can accomplish this with your content, the audience will experiences the benefits of applying what you teach. In turn, they’ll be much more interested in your paid offers.

At that point, the price won’t represent an obstacle. Most people won’t even factor it in, because their focus will be on permanently solving a burning problem and transforming their lives.

The fact is, there are millions of people in your target market, complaining about their problems and looking for a solution your products and services offer.

If you can get that solution in front of them, you won’t even have to worry about convincing them to buy your products/services.

They’ll be more than happy to pay a handsome sum, when they’re getting the answer to their problems in return.  

In order to take full advantage of “attraction marketing” you need to:

  1. Understand exactly who your target audience is
  2. Discover what their biggest challenges, problems, and pain points are
  3. Consistently create engaging content that helps them overcome those challenges

Which brings us to the fourth step…

Step 4 – Create Valuable Content That Addresses Their Challenges

The best way to establish authority in your field and position yourself as a trusted leader is by consistently creating relevant, valuable, engaging content for your target audience.

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But, what exactly does that mean?

First, in order for your content to be relevant, it needs to cover the topics that spark your audience’s interest.

This is where you’ll rely on the previous step to create content that answers their questions and provides information that addresses their problems & challenges.

Secondly, your content needs to be valuable. The information you share needs to be useful and applicable.

In other words, instead of simply telling them WHAT they need to do to overcome a certain problem, your content needs to show them HOW to do it.

They need to be able to use the information you provide, and after applying it to their life or business, see actual results.

Last, but certainly not least, your content needs to be engaging. Apart from educating your audience, it also needs to entertain them.

So, you can’t simply list all the information, without paying attention to how you present it. You need to use the power of storytelling and captivating visuals to grab and keep their attention, to ensure that they do, in fact, consume the content.

The content you create can be anything from videos, articles, and posts on social media, to stuff like free reports and guides, infographics, cheat-sheets, and interviews.

As long as it provides the solution to their problems, in a fun and engaging manner, you’re good to go.

Step 5 – Forge A Trust-Based Relationship With Your Audience

I’ve already mentioned the fact that people join other people, more than they follow companies. Watch the video below to learn more:

 

What’s vital to understand here is the fact that these people give you their hard-earned money. In exchange, they want a solution to their problems. Or, at the very least, a way to enhance their lives.

The best and fastest way to generate more sales and increase your profits is by communicating with more people.

You need to actually connect with your audience and treat them as human beings. Don’t just view them as potential sales.

And yes, I am referring to holding an actual conversation with your prospects. You can do this on the phone, via Skype, messenger, or similar apps…

I can’t stress this enough: Regardless of how good your products or services are, people generally won’t make a purchase unless they know who they’re buying from.

That’s why, in order to maximize your sales, you need to work on building rapport with your audience. You have to actually forge a relationship with them and earn their trust.

Once they are confident that you know what you’re talking about, and can indeed help them resolve their situation, they will perceive you as a leader. In turn, they’ll be more than happy to buy from you.

After you generate a lead, it’s important to nurture that relationship. This means you’ll need to keep providing valuable content on a regular basis.

Remember, “attraction marketing” emphasizes the wants and needs of the prospect. So, make sure you’re keeping their best interests in mind.

Once you establish a trust-based relationship with your target audience, everything becomes so much easier. You’ll be able to consistently generate tons of qualified, ready-to-buy leads. On top of that, you’ll have to invest next-to-no effort to convert them into loyal customers.

Step 6 – Provide Them With The Perfect Solution

At this point, you have discovered a prospect’s burning problem. You’ve also managed to connected with them on a personal level. The only thing left is to actually provide them with the solution they’re looking for.

Keep in mind that each prospect’s situation is unique and different, and that they are looking for a specific solution to their specific problem.

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There’s only one way figure out what the perfect solution for each individual prospect is. You have to actually take the time to talk and connect with them.

You’d be surprised by the number of entrepreneurs and business owners that never reach out and communicate with their leads. Yet, they still complain about not making a profit.

In reality, this step is super-simple. You just need to talk to your leads and discover their burning problems and biggest pain points. Then, simply point them towards the perfect solution (one of your products or services).

Step 7 – Maximize Your Profits By Leveraging Multiple Income Streams

This is the key that will take you from barely making ends meet to consistently generating 5 or 6 figures every single month.

If you rely on a single revenue stream, you’re putting all your eggs in one basket. Meaning, you’re taking unnecessary risks.

If it fails, you’ll be stranded, without anything to fall back on. If your business revolves around marketing a single solution to a single problem, you’ll find it extremely difficult to actually turn a profit.

Check out how serialstartup.co clearly illustrates how you can manage your monthly job income to build multiple income streams below;

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In order to become a top earner, you have to create multiple income streams to serve all the wants and needs of your target audience.

Instead of relying on a single product or service, you need to create an Integrated Product Suite.

Integrated Product Suite (IPS)

IPS is a set of complementary products which serve multiple wants and needs of the people in your niche.

With it, you’re providing solutions to all the different problems your audience is facing, or might face in the future.

If you’re stuck with a single product, you’re missing out on as much as 90% of your target audience. They might not necessarily need the particular solution you’re offering, but have similar needs you can just as easily fulfill.

Let me illustrate with an example…

Imagine if Apple could only sell iPhones. They’d probably generate a decent profit from iPhones alone, right? Sure, but they overlook all the other needs of their customers. Which means leaving a TON of money on the table…

Instead, they have an Integrated Product Suite – complementary products that their customers are just as likely to buy.

There are Macs, iPads, iPods & iTunes,  Apple TV, iWatch… And let’s not forget other accessories like headphones, speakers, phone cases, keyboards, and so on. See what Apple is doing here? They are covering ALL the potential wants and needs of their customers.

This way, they’re not entirely reliant on selling a single product – an iPhone. Instead, they present you with a myriad of other options. This maximizes the chances that the prospect will still buy something from them, instead of going to a different company.

That’s what you need to do in your business, if you’re hoping to truly maximize your profits.

Think about all the problems your target audience is facing. Try to offer a specific solution to each and every one of them.

Remember that every single conversation with a prospect could make you money… You just need to have the right products in your arsenal.

Final Thoughts

I’m confident that, if you follow the 7 steps I outlined in this article, you’ll be able to start leveraging attraction marketing. 

This system has tremendous potential. Once unlocked, it will enable you to quickly grow your business and scale your profits to 6 figures or beyond!

Need help implementing “attraction marketing”? want to learn what it really takes to build a wildly profitable online business in today’s marketplace?

Then I wholeheartedly recommend that you grab a copy of my BACKPACK MILLIONAIRE BOOK.

This is a comprehensive, step-by-step guide to systematically building and running a sustainable & lucrative online business.

With this revolutionary business model, you’ll be able to leverage the power of “attraction marketing” and reliably generate $10,000+ a month with your business.

So, if you’re struggling to generate leads, drive sales, and scale your profits, or want to start a successful online business from scratch – the BACKPACK MILLIONAIRE BOOK is exactly what you’re looking for!

Best of luck in all your business endeavors.

About The Author:

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.