Every successful and profitable marketing campaign must include certain powerful elements, if you’re hoping to boost your conversions, attract lots of new customers, and maximize sales.
The stronger the incentives you utilize in your campaign, the more people will buy from you. That much is pretty obvious, right?
However, what most aspiring entrepreneurs and business owners fail to realize is that the objective of your campaigns shouldn’t be just to close the initial sale.
Instead, an integral part of your campaigns should be maintaining good communication with existing customers and convincing them to buy from you again.
To maximize your sales, you want to increase the customer lifetime value. You want to give them a reason to buy from you again and create repeat business.
After all, it’s easier to sell to an existing customer than it is to a new lead. Still, most people tend to overlook this part…
Want to know how you can take advantage of this?
If you want to fine-tune your campaigns to bring in sales AND create returning customers, here are the 5 crucial elements you must include:
- 1 If you want to fine-tune your campaigns to bring in sales AND create returning customers, here are the 5 crucial elements you must include:
Provide Massive Value
The efforts of your marketing campaigns can only go so far…
Ultimately, what matters most is the quality of the products and services you provide.
Like I said, your goal shouldn’t be to simply close the initial sale.
However, if you want the customer to keep buying from you – you need to blow them away with the value you provide.
Your products need to provide massive value compared to the price tag you attach to them. They must also help the customers solve a problem or achieve a certain goal.
And therein lies the key to the success of your campaigns. It’s not about you, your company, or your products… It’s about the customers.
Tailor your products and services according to their wants and needs. Show them that you genuinely want to help them.
This will help form a strong relationship based on trust, and give them an incentive to buy from you again.
Create Unique Offers
It’s no secret that a compelling, unique offer is the core of your marketing campaign.
Again, you want to make the offer about them. If you haven’t already, create a customer avatar – a representation of your ideal customer.
Here’s a great example from Growmodo:
Incorporate the data you have on your customers into your offers.
Where do they live? What’s their economic status? How old is your average customer? What are their biggest pain points?
You need to be able to answer all of these questions to create an enticing offer that will speak directly to them.
Also, don’t focus on the product or service itself. Put the spotlight on the problems it will help resolve and the benefits they’ll receive.
But, don’t stop there… Go above and beyond. Give them something that your competitors aren’t offering.
Show Them They’re More Than Just A Sale
Your customers ARE the lifeblood of your business. Make sure that they know just how important they are.
Show them how much you value and appreciate every single one of them. Don’t treat them as just another sale…
Show them that you genuinely care about the person. Create a deep, meaningful connection with them that they can’t find anywhere else.
Most companies have a robotic, monotonous voice. It’s cold and unwelcoming…
Besides, people don’t create relationships with companies… They connect to and trust other people.
So, give them an opportunity to reach out and connect to the face behind the business.
Follow up and show them that you care about their results.
Maintain Good Communication
If you want to maximize sales, your business must always be top of mind. And the only way to ensure that is through consistent communication.
If you stop communicating with customers after a sale, how can you expect they’ll come back and buy from you again?
In other words, the communication between your business and your customers should never stop.
However, that doesn’t mean you should spam them with promotional emails until they unsubscribe… You need to nurture the customers and keep providing value.
Keep sharing interesting, engaging content, relevant information, and actionable advice with them. Throw in an occasional promotion, just to remind them of everything you have to offer.
Include Loyalty Programs
You should always have a loyalty program in place, which rewards customers for their continuous purchases.
It’s a way of saying “Thank You!” for their business, as well as an additional buying incentive.
You can offer various bonuses, discounts, or even exclusive access to some of your products and services that only they receive as a loyal customer.
For instance, if you’re running a coffee shop, you can offer every 4th coffee free of charge:
The same can be applied to virtually any type of business.
That said, make sure they’re fully aware of this special treatment. This will help showcase just how much you value and appreciate them.
Furthermore, the exclusive benefits they’re receiving will incentivize them to purchase more often.
The bottom line is, scaling your profits doesn’t simply come down to acquiring more customers.
A great way to maximize sales is by selling more to existing customers.
The strategies I shared in this post will help you sell to your customers more frequently, and help bring in repeat business.
Just remember, if you truly want to maximize sales, then you need to make your offers and campaign about the customers.
Provide them with massive value, forge a trust-based relationship, and maintain good communication.
Do that, and they’ll have no reason not to keep buying from you.
Want to learn more powerful strategies that will help you scale your business to six figures and beyond?
You’ll get a chance to speak with me personally or one of my Wealth Academy success coaches about YOUR business.
We’ll answer all your questions, help you overcome challenges and obstacles you’re facing…And work together to create your customized roadmap to success.
Let’s see how we can work together to grow your business and maximize your profits.
About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.