Chris Cardell is one of the worlds most recognised marketing specialists in online media. Wouldn’t you like to know why over 370,000 UK business owners turn to Chris Cardell to help them transform their internet marketing, increase their sales, and skyrocket their profits?
Let me explain why…
Chris Cardell’s been called the the king of online media and the UK’s #1 Marketing Wizard. And for good reasons too.
Chris has been at the top of the online marketing industry for over two decades.
During that time, he’s helped small businesses and corporations alike leverage the full potential of internet marketing to grow exponentially, attract more customers, and maximize their profits.
He’s always up to date with the industry best practices, and understands the nuances of digital marketing that can put virtually any type of business miles ahead of the competition.
Here are the top 5 game-changing tips I’ve learned from marketing genius Chris Cardell:
Focus On Anything That Gives You A Proven Return On Investment
- 1 Focus On Anything That Gives You A Proven Return On Investment
- 2 Free Is The Second Most Powerful Word In Advertising
- 3 Duplicating An Entrepreneur’s Success Is Not NEARLY As Important As Understanding It
- 4 Online Video Is Essential
- 5 Using Permission Marketing Can Increase Sales To 15% Or Higher
- 6 Conclusion
- 7 About The Author
When you’re only just starting out, internet marketing can seem quite confusing.
There’s all this advice coming your way about what you should and shouldn’t do.
And the marketing options nowadays seem almost limitless.
There’s Google, Facebook, Instagram, Blogs, Pinterest, Twitter etc.
So, it’s easy to for aspiring entrepreneurs and marketers to get confused. You simply don’t know where to start.
And the solution Chris Cardell proposes is only focusing on what gives you a proven ROI.
One of the core principles of effective marketing for small and medium-sized businesses is direct response marketing.
Which means that, if you spend $100 on advertising, you’re expecting to gain at least that much money back.
Somehow, with all the talks about social media, marketers have forgotten this premise.
So, if someone tells you that you should be focusing more on this and that – whatever the strategy or marketing channel might be – always ask them to show you the return on investment that particular strategy can provide.
If you can’t see that ROI, it’s best to move on to a different strategy. Why? Because there are plenty of other opportunities where you can almost instantly see the return you’re getting.
Take Google AdWords for example. Literally within 24 hours, you can see where your advertising money is going and how much of it is coming back.
So, as Chris Cardell would say: “Don’t get caught up in the technology. Stick to the fundamental marketing principles, and invest your money in what you know will provide a good ROI.”
Free Is The Second Most Powerful Word In Advertising
Let’s be honest – everyone LOVES free stuff.
If someone offers you something for free, you’d take it 99% of the time. Even if you might not need it.
Why? Because there’s absolutely no risk involved when something is free.
There’s also no commitment. Best case scenario – you get something valuable which you didn’t pay for.
Worst case scenario – you can just throw away whatever it is you got for free.
These are the reason why FREE is such a powerful word in advertising.
You see, a very small percentage of people would opt to buy something on their first visit.
The reason being that they don’t know you or your business, and are still trying to figure out what your products/services can do for them.
In order to entice your prospects to make a purchase, you need to earn their trust first. And what better way to do it than by offering valuable content free of charge?
‘Free’ instantly attracts a lot of attention. But the key here is the value you provide for free.
More often than not, consuming your free content will be the prospect’s first interaction with your business. Hence, you want to leave a good first impression.
The more value you provide for free, the better. The prospects will perceive you as someone knowledgeable – an expert in your field.
And, they’ll be much more inclined to check out your paid offer, assuming their value would far outweigh the price.
Now, you’re probably wondering what the first most powerful word is… It’s YOU.
Your marketing message will have a much stronger impact when it’s directed at the person reading it, rather than being too generalized.
Duplicating An Entrepreneur’s Success Is Not NEARLY As Important As Understanding It
High ticket information products are the key to success of most 6 and 7 figure entrepreneurs.
What these products usually contain are the entrepreneur’s own proven system, method, or approach.
Something you can simply plug into your business and duplicate their success.
If the system they’re providing truly works, that’s amazing. You get to piggyback on someone else’s success and make a ton of money yourself.
The problem, however, is that the digital marketing world is constantly shifting and changing.
What worked yesterday might no longer work tomorrow. That’s why it’s never a good idea to just mindlessly replicate someone else methods.
So, what Chris Cardell advises is to try and understand how they work and why they work.
That way, you’re making sure that although a particular strategy might become obsolete, you understand the core conceptsbehind it, and can tweak & refine it to continue getting exceptional results in the future.
So, don’t just blindly follow the advice of gurus, experts, and mentors. Try to understand why a particular strategy works.
Dig deeper than the surface to understand the inner workings of internet marketing. That’s the only way to ensure profitability and sustainability of your business.
Online Video Is Essential
Online videos are no longer a nice addition to your overall marketing strategy.
Nowadays, they’ve pretty much become mandatory for businesses with an online presence.
Why are they so important? Well, for a number of different reasons…
The thing is, the digital technology is constantly changing. Your website needs to adapt to the changes, to stay relevant.
Just text and images will no longer suffice. When someone lands on such a website, it’s like they’re watching a silent movie.
Instead, your website needs to have a multi-media online presence.
It needs to feature a video where the prospects can see the face behind the brand. An actual person they can relate to.
Since businesses started including videos on their website, they’ve seen increases in conversions ranging from 10%, 15%, all the way to huge numbers like 200%.
And the reason is simple. Customers are way more responsive to videos than to plain text.
Videos are more captivating, easier to consume, and quite frankly – more fun that reading a 3,000 word sales page.
When you give your visitors that TV-like online experience, more of them will stick around to hear your message.
We’ve also gotten a bit lazy nowadays. Rarely anyone enjoys spending 15-20 minutes reading a huge pile of text.
But watching an interesting 5-minute video? Sure, no problem!
Videos also help you position yourself in front of the competition, and allow you to form a much deeper relationship with your customers.
So, it’s no surprise that the majority of successful marketers and entrepreneurs are leveraging videos.
And, if you want to boost your online presence and attract more leads & customers – you should too.
Using Permission Marketing Can Increase Sales To 15% Or Higher
Wouldn’t it be great if you had a way of sending your marketing message to your prospects whenever you want, and had their permission to do so?
Well, that’s exactly what permission marketing allows you to do. Essentially, this is just another name for lead generation.
The way it works is quite simple. When someone opts-in on one of your forms, they’re giving you their name and email address, alongside the permission to send them content and promote your products to them via email.
But, how do you get their email addresses? You can’t just simply ask for them…
I mean, you technically can, but not a lot of people would just hand out personal information for no reason.
You need to offer them something valuable in return. That something is the free content we discussed earlier.
In the marketing circles, this free offer is referred to as the lead magnet.
Essentially, it’s a free piece of content that provides valuable information or actionable advice on the topic your audience is interested in.
After consuming it, the leads should feel delighted to receive your emails in the future.
They need to look forward to receiving more useful, relevant, valuable content from your business.
After collecting a good amount of emails, you’ll have your own on-demand traffic source. You can send out emails to your subscribers whenever you want.
That said, Chris Cardell warns against bombarding your audience with promotions.
Think of email as a communication tool. Use it to add real value to the lives of our prospects.
After you’ve earned their trust, and convinced them that you’re genuinely out to help them solve a problem or reach a goal – then you can start offering your products as the solutions they are looking for.
There are a few key things to take away from this article.
First, since internet marketing provides so many different options – it’s important to focus only on those you know will provide a good return on investment.
Secondly, instead of simply implementing what someone tells you is the top-performing marketing strategy, try your best to understand how and why that particular strategy works. The digital world is always changing, but once you understand the core concept – you’ll have a much easier time adapting to these changes.
And lastly – the best way to attract customers and generate sales is by forging a good, trust-based relationship with your target audience.
Online videos and permission marketing are two of the most powerful ways to do so.
That said, I hope you learned something new today and that you found these marketing insights from Chris Cardell useful.
Which one did you enjoy the most? Let me know in the comments below!
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About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.c
His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Online Income
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group..