YouTube End Screens: How To Drive More Traffic & Generate More Sales

If you’re working on establishing your business’ YouTube presence, then you absolutely have to know about this simple trick. YouTube End Screens literally take 2 minutes to set up, and can help you get a ton of new subscribers and drive more traffic to your website.

If you’re not using YouTube End Screens, you’re leaving thousands of highly engaged viewers to wander around the platform.

Why not give them an incentive to keep interacting with your content and your business, instead?

Currently the second largest search engine in the world (Google firmly holds the #1 spot), YouTube has immense potential for companies and marketers looking to drive an enormous amount of highly-targeted traffic to their content and offers.

Here are some numbers to give you a better idea of just how important it is for today’s businesses to have a solid presence on YouTube:

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A relatively new addition to the YouTube arsenal, YouTube End Screens were developed to replace the outdated annotations.

Thanks to this neat feature, you are now able to direct more of your YouTube viewers back to your website.

This helps increase your monthly visits, boosts sales, and can skyrocket your revenue.

So, let’s take a look at what YouTube End Screens are, why you should start using them, and how to add them to your videos.

Why YouTube End Screens?

Before YouTube End Screens came into play, the best way to grab the viewer’s attention and get them to click on calls-to-action in your videos was through annotations.

YouTube annotations are basically clickable rectangular popups with text inside.

They appear after a certain point in the video and encourage the viewer to click the text to check out another video or an offer.

Here’s an example of a YouTube video with annotations:

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As you can see, it can be really frustrating when a bubble of text suddenly pops up. It covers most of your screen, preventing you from actually enjoying the content.

Of course, YouTube gives the user an option to turn off annotations. However, from the channel owner’s perspective, that kind of defeats the purpose.

If annotations are turned off, the user simply won’t see your CTA. Ever. 

That’s one of the reasons why YouTube tried to come up with a better alternative.

The other being the fact that annotations only work on desktop, meaning users on mobile devices aren’t able to click on them and visit your website or another video you linked.

Another option for the content creators was to include a CTA overlay:

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They work on mobile, which is fantastic. The trouble, however, is the fact that they don’t exactly stand out, especially on devices with smaller screens.

These CTA Overlays are essentially a few lines of text with an image is the element that’s supposed to grab the viewer’s attention.

They didn’t prove to be particularly effective, and there’s also the fact that you needed to create the video as an ad in order to get access to CTA overlays in the first place.

Lastly, you could opt to add YouTube Cards to your videos, which are arguably even harder to spot than CTA overlays.

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When they were first added, you could use them to add an image of your product, a headline, and a proper CTA.

Nowadays, they’re reduced to a simple line of text, and are most commonly used to suggest similar videos to watch.

And, they only show up for a few quick seconds before they disappear.

To sum it up, YouTube recognized that content creators had very limited options when it comes to adding a CTA to their videos, which people could click on, regardless of the device they’re using.

Their response: End Screens – a new feature that allows you to quickly and easily add a call-to-action to your videos, that looks amazing and works the same on all devices.

What Exactly Are YouTube End Screens?

As the name suggests, End Screens are clickable CTAs that appear at the end of your videos. YouTube End Screens can have up to four elements.

The two on the left side can be used to feature the subscribe button for your channel and a link to your website, while the elements on the right-hand side have to feature content.

Here’s what a typical End Screen looks like:

 

When you mouse over the channel icon, the channel’s description pops up, along with the subscribe button.

The same thing happens when you mouse over the website CTA (without the subscribe button, obviously), and the user can click anywhere on the CTA to URL you inserted in the call-to-action.

How to Add YouTube End Screens to Your Videos

Like I said at the beginning of this post, YouTube End Screens are super-simple to set up.

To begin, open up YouTube, click on your account in the top-right corner, and then click “Creator Studio”.

You will be redirected to your YouTube dashboard, where you can customize a bunch of different things for your account. Right now, we’ll focus on adding YouTube End Screens to a video you previously uploaded.

From the left-hand sidebar, click on the Video Manager, and select videos to see all the videos you currently have uploaded to your channel

Then, select the video you want to add the YouTube End Screen to, choose the time when you want the end screen to appear, and simply click the “End screens & annotations” on the very top of the page.

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Now, to the right of the video, you will see the “Add element” button.

Click it to select and configure YouTube End Screen elements. You can also see the preview of your end screen on this page, so you’ll know exactly what the End Screen will look like to your viewers, before you save the changes.

Like I mentioned before, there are 4 elements available for each End Screen:

 

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Let’s briefly go over all of the options available.

Video or Playlist

This option allows you to suggest one of your other videos to the viewers to watch next. If they click on the CTA for another piece of content, that video will immediately start playing in the same tab.

YouTube gives you the option to choose between your recently uploaded video, or select a video or playlist you want to feature.

If you prefer, YouTube can automatically select one of the videos from your channel, based on the users viewing history.

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YouTube End Screens must feature at least one video or playlist element, so you’ll have to either select a video to showcase on your End Screen, or let YouTube do it for you, if you want to use the End Screen to promote your channel and include a link to your website.

Subscribe

This option allows you to add your channel icon on the End Screen, which, when moused over, will provide your channel information and display a subscribe button your viewers can click on.

There not much you can customize here, apart from your channel’s icon.

To do so, simply click on your account image in the top right corner to go to the “about me” page of your Google account. Click the default image or the one you are currently using, and simply upload the one you would like to have featured on your End Screen.

Channel

This option allows you to promote another YouTube channel. You can also include a custom message that your viewers will see before they click the CTA.

This might not seem like a particularly useful option, but it can come in handy if you have a second channel and you’d like to promote it, or want to promote a channel of one of your business partners, who will return the favor.

Link

Finally, we’ve come to the most important part. This is where you’ll add your website’s URL and use it to drive qualified YouTube traffic to your offers.

However, as you might have noticed in the previous image, this option is not enabled by default.

In order to add a CTA for your website to the YouTube End Screen, you’ll need to join the YouTube Partner Program and have your channel verified first:

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Basically, what this means is that you’ll have to sign up for an Adsense account. Then, you’ll need to enable monetization on your channel.

Click here to see detailed instructions on how to apply for the program and activate Adsense.

As far as monetization is concerned, simply navigate back to your Creator Studio.

Click on Channel, and under “Status and features” find monetization and click “Enable”.

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As long as your channel doesn’t have any copyright strikes and complies with YouTube’s community guidelines, you’ll have no trouble enabling monetization.

Next, you’ll need to set up an associated website. Among other things, you’ll be using it for the End Screen.

To do that, from your Creator Studio select “Channel” and from the drop-down menu click on “Advanced”. Then, simply add your website’s URL in the “Associated website” field.

You will be required to verify ownership of your website. You can select from multiple verification methods.

For example, a HTML file upload or domain name provider. All of the verification options are simple and quick to complete.

Finally, all the preparations are complete and you’re ready to start creating amazing YouTube End Screens.

That said, there are a couple of things you need to keep in mind, in order to get the results you’re hoping for from your YouTube End Screens.

Tips To Help You Optimize Your YouTube End Screens

Plan out your CTA

Have a clear goal in mind in terms of what you want the viewers to do after watching a specific video on your channel.

Do you want to encourage them to consume more of your YouTube content? Is you main goal to generate more leads?

Or, perhaps you want to send them straight to one of your offers and score a sale?

Is the goal in line with the content in the video?

Your content needs to be aligned with the CTAs in the End Screen.

The viewer needs to feel like it’s the logical next step to take.

Don’t forget mobile

Keep in mind the type of device your target audience is using to interact with your YouTube content.

Sending desktop users through your entire sales funnel might be fine. However, it’s a bit more difficult to navigate through a complex funnel on a smartphone or a tablet.

If you’re targeting mobile users, send them to one of your landing pages and have them opt-in.

This way, you can gradually introduce them to all your different offers through your email campaign.

Give them time to click your CTAs

The YouTube End Screens can show for up to 20 seconds. You want to take that advantage to give the viewer enough time to click on one of your CTAs.

Why? Because it takes a few seconds for the viewer to adjust from the content to the Ending Screen. And, they need a few moments to gauge all available options.

You want to give them enough time to read the description of your link and your channel. This helps ensure you’re getting as many subscribers and new website visitors from your End Screen, as possible.

Final Thoughts

YouTube End Screens are smarter, easier to set up, and more effective way to get your viewers to click on your calls-to-action.

The initial setup might take a while… However, you only have to complete it once. After that, they take less than 2 minutes to add to a video.

Seen as they provide an enormous opportunity to grow your business, it’s not something you can afford to ignore.

By following the steps I outlined in this post, you’ll be able to start taking advantage of this amazing feature. This will give you the edge over your competitors, and allow you to generate more leads and drive more sales from YouTube.

That said, End Screens are just one of the ways you can use the world’s second largest search engine to scale your business and skyrocket your income.

If you want to learn everything about YouTube advertising, I highly recommend checking out my Video Ads Hack course.

This comprehensive video course teaches everything you need to know about creating, running, and optimizing YouTube ads and shows you all the tips & tricks that will help you leverage this platform to take your business to a whole new level.

Click here to get instant access to Video Ads Hack course and learn how to scale your business to six figures with YouTube.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

Youtube Search: 6 Quick Tips to Help You Optimize Your Videos

How important is it that you optimize your videos for YouTube search? One glance at the statistics, and the answer becomes apparent:

According to YouTube statistics from January 2018, people spend over 1 billion hours every single day watching video content on this platform.

In the US alone, over 180 million people use YouTube to watch entertaining and informative content.

Most businesses recognize the huge potential YouTube provides, when it comes to building brand awareness, reaching out to their target audience, and using the platform to drive qualified traffic to their offers and exponentially increase their revenue.

If your business doesn’t already have a YouTube channel, what are you waiting for? Those numbers seem very convincing to me.

With the number of videos uploaded daily on YouTube, there’s an avalanche of content for an average viewer to choose from.

So, if you do have a YouTube business channel, the question you should be asking yourself is:

“How do I get all those people to watch MY videos?”

Obviously, you need to create great content on a regular basis. However, that’s only half the battle.

To ensure that your audience actually finds the videos that you’ve uploaded, you need to make sure that each end every one of your videos is optimized for YouTube search.

How do you do that? Here are 6 tips that will help you keep your videos optimized and ensure that your content appears on the top of the YouTube search results whenever a user types in a relevant keyword.

1. Video Title

Just think about what you do when you’re searching for new content on YouTube. You type the keywords, and as the results are displayed, quickly scan the different video titles to find the one that best matches what you were looking for.

Nobody has the time, or the patience, to watch a few minutes of a dozen videos, before they pick the one to watch all the way through. People usually choose the content depending on the title (and the thumbnail image, which we’ll get to in a moment).

In other words, the video title plays a huge role whenever a person is choosing to watch one video over the other. So, in order to optimize your videos for YouTube search, the first thing you should consider is coming up with a compelling title that accurately describes the content.

One thing to keep in mind is that, the closer your video title matches the term a user type in the YouTube search bar, the higher the chance that they’ll find and click on your video:

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2. Video Description

YouTube allows you to write descriptions for your videos of up to 1,000 characters. Yet, that doesn’t necessarily mean you have to use up all that space.

In fact, you should keep the first two lines of your video description relatively brief. In most cases, the users will only see around 150 characters as a snippet. To see the rest, they’d have to click “show more”.

And, I’m sure I don’t need to stress the fact that YouTube is a visual platform, so you can be sure that in most cases, nobody’s going to read a 1,000 essay of a description. Most people will just watch the video to see what it’s all about.

Don’t get me wrong, that doesn’t mean descriptions aren’t important. In fact, it’s quite the opposite.

If the user is trying to decide between several videos, the description might very well be what convinces them to watch your content instead of someone else’s.

Furthermore, including relevant keywords in your video description has been shown to boost the videos’ rankings for that search term.

Don’t be tempted to stuff your description with keywords. That will only backfire. Use natural language to give your viewers a brief overview of the video.

Another thing to keep in mind is that you can include links as a part of the video description, so depending on the content, you might want to include a CTA and send the viewers to your website, one of your offers, or your other social media accounts.

3. Tags

Tags are frequently overlooked by inexperienced content creators. However, if don’t tag your videos, you’re making a grave mistake.

The end users don’t see the tags, so you might think: “What’s the point of tagging my videos in the first place?”

Well, YouTube users might not benefit from tags… But, they are an essential tool YouTube algorithm uses to classify the content of your videos.

YouTube’s goal is to show its users content they’re most likely to be interested in, based on their viewing history. In order to do so, it relies on the tags from a specific video to show it to users who have enjoyed similar content in the past.

That’s why they’re important for YouTube search optimization. If you’re using relevant tags on your videos, you’re improving the chance that the users who are genuinely interested in the topic will actually be shown your content in the YouTube search results.

Here’s an example of a couple of tags that backlinko’s ads to its videos on YouTube:

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Once again, don’t just slam down tags to boost the visibility of your videos, if they aren’t related to your content. Regardless how clever you are, Google algorithms will eventually catch on, and might penalize you for it.

To sum it up, you should definitely make sure that you tag all your videos, but only use the ones that are relevant to your content.

4. Category

When you upload a video, you have the option of selecting the appropriate category for it to appear it. Categorizing your videos is another effective way to broaden your reach by tying them to similar content on YouTube.

To select the category for your video, while editing it in the Creator Studio, simply navigate to “Advanced Settings” and select one of the 15 categories YouTube has available.

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The categories are kind of wonky, especially from a business perspective, so you might find it difficult to pinpoint which category your video best fits in.

In that case, it might be helpful to do the research and figure out what type of content the most popular creators in each category produce, what type of audience they’re targeting, and what’s the length, format, and production value of videos in a specific category.

This will help you more accurately determine which category your videos belong to, which will ultimately help get your content in front of more viewers.

5. Thumbnail Image

Aside from the title of the video, the thumbnail image is the first thing a YouTube user sees while scrolling through all the videos in their YouTube search results.

The thumbnail should grab the viewer’s attention by giving them a better idea of what the content is all about.

Letting YouTube auto-select a thumbnail is generally a very bad idea. It will randomly capture a moment from your video…

Instead, you should invest time and effort to find or create an appealing image that is in line with your content. It also needs to entice the viewers to click on the video and watch your content.

Your video thumbnail is the main image viewers see when scrolling through a list of video results.

Along with the video’s title, that thumbnail sends a signal to the viewer about the video’s content. Hence, it can greatly impact the number of clicks and views your video receives.

Here’s an example of backlinko’s custom video thumbnails:

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Nowadays, everyone uses custom thumbnails, and for a good reason too. YouTube’s official Creator Academy states that “90% of the best performing videos on YouTube have custom thumbnails”.

Recommended image size for custom thumbnails is the 1280×720 (16:9 ratio). These images are up to 2MB large and saved in a .jpg, .gif, .bmp, or .png format.

The reason to follow these recommendations is simple. You want your thumbnail image to be the highest quality, regardless of the device someone is using to search for your content.

Note: You will need to verify your YouTube account in order to be able to start using custom thumbnails. Click here to see YouTube’s instructions on how to verify your account.

6. Subtitles & Captions

Subtitles are not only great for viewers whose native language isn’t the same as the one spoken in the video.

They are also beneficial to you as a content creator, because they help optimize your videos by highlighting relevant keywords.

To add subtitles to your videos, you will first have to upload a supported text transcript or timed subtitles file.

Once again, you want to navigate to your “Video Manager” in the Creator Studio. Select “Videos” on the left-hand side and find the videos you want to add subtitles or closed captions to.

Then, click the arrow pointing down, next to the edit button below the video, and choose the “Subtitles/CC” option:

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You’ll then see the following options for adding subtitles or closed captions:

  •    Upload a file
  •    Transcribe & auto-sync
  •    Create new subtitles or CC

The first option will require you to upload a complete text transcript or timed subtitles file. You can see which formats are supported here.

The second options lets you type or paste in a full transcript of the video. Then, YouTube will automatically take care of subtitle timings.

If you choose to create new subtitles or CC, YouTube will let you type them as you’re watching the video.

In my opinion, this is the easiest option, since YouTube will provide an auto-generated transcript of the video.

Although it’s usually not 100% on-point, it will definitely save you a lot of time.

Start Optimizing For YouTube Search Today

Optimizing your videos for YouTube search might seem like extra work you’re just making up for yourself… However, it can and will definitely pay off in the long run.

Like I mentioned in the beginning, it helps to understand that the amount of time people spend on YouTube rivals the time spent watching mainstream television.

In other words, most of your target audience is already on YouTube. They are enjoying hours of content every single day. Therefore, it pays to invest time end effort to ensure that they’re watching your content.

Once you reach a decent number of viewers and subscribers, you’ll experience a significant growth in your monthly website visitors and a huge boost in your sales.

If you want to learn how to leverage the full potential of YouTube to grow your business and scale your profits, click here to sign up for my Video Ads Hack course.

This comprehensive video course teaches the A to Z of YouTube marketing, along with tips & tricks that will help you optimize your campaigns and shoot your sales and conversions through the roof.

Click here to get instant access to the Video Ads Hack course and start growing your business with YouTube today.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

YouTube Ad Placements To Take Over Your Competitors’ YouTube Traffic

Imagine this: your ideal customer clicks on one of your competitor’s YouTube video, and is shown your ad before the competitor’s content. Well, YouTube ad placements allow you to do just that. 

Let’s say they get a thousand views on their videos, on average… That would mean that with each of their videos, you’re getting your offers in front of a thousand people, who you know for sure are interested in the topic your business covers.

YouTube Ad Placements allow you to do just that. As long as your competitors allow monetization on their videos, you have the opportunity to leverage their traffic to grow your own YouTube channel and generate qualified leads for your business.

And that’s exactly what I’ll be covering in this post. I’ll show you how to utilize this feature to extend the reach of your YouTube ads and leverage your competitors’ resources to grow and expand your business.

Here’s How You Can Start Leveraging YouTube Ad Placements:

Finding the Perfect Opportunity

One thing to keep in mind, when looking for good videos for your YouTube ad placements, is that not every channel allows for video ads to play before their own content.

You’ll have to do some digging to find the ones that allow monetization, and are getting a lot of engagement from the users, in order to take full advantage of this strategy.

First, you want to head over to YouTube’s homepage, and type in a relevant keyword in the search bar. If you have done keyword research for previous advertising campaigns or SEO, this step is pretty simple.

Just choose one of the keywords your video ad is based on and start your search. If not, then check out this post to learn about the keyword research process.

Once you type in the keyword and hit “Enter”, the first thing you’ll see on the very top of your screen is the number results that match your search.

For example, if you type in “youtube advertising”, you’ll see that there are 63,000,000 results matching your search. We’ll need to narrow it down a bit.

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In the top-right corner, you can see the filter button.

The default setting ranks videos and channels based on relevance. It shows you the content you’re most likely to be interested in, based on the keyword you typed.

For this purpose, however, we’re more interested in the number of views a channel gets on their videos on average.

We want to get our ad in front of as many people as possible.

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So, click the Filter and choose to sort the search results by view count. Also, in the “Type” category, select “Channels” to only display channels instead of particular videos.

What you want to pay attention to are channels that have a fairly large subscriber base, are active (posting new videos on a regular basis), and have a solid number of videos uploaded.

Once you find a promising channel, simply click on their name and visit their YouTube homepage to make sure that the content they’re producing is indeed relevant to your business.

Click on their “Videos” tab, and take a look at when they uploaded their most recent video. Also, check how frequently they publish content on YouTube.

Once again, you want to aim for channels that are active, and have a good number of views on their videos.

However, it’s crucial that you check whether the channel owner has enabled monetization of their videos, or not.

Although there is no way to directly check for this, what you can and should do is go through a couple of videos and see if any ads are played.

If you see any ads before, during, or after the video, that’s a clear sign that monetization is enabled. Likewise, if one the recommendations on the right-hand side is an ad, that’s a telltale sign as well.

Browsing Through Featured Channels

While you are evaluating a specific channel, you can find those perfect Placement opportunities in their “Featured Channels” tab.

You can change this text into something like “related channels” or “channels we recommend”. So, depending what the channel owner deems fitting, they can name it accordingly.

Regardless, you will always find it on the right-hand side of a channel’s homepage.

Here’s an example from my own YT channel:

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Most YouTube channels have this feature available, as a way to introduce their viewers to other content they might find interesting.

Whereas entertainment channels might have all sorts of other channels featured, with content that’s not necessarily strictly related to what they’re producing, the story is a bit different with business channels.

They usually don’t feature random channels, but the ones that are covering the same topic, and are authorities in the industry.

So, it definitely pays to go through someone’s list of related channels, in order to find that hidden goldmine – someone who has enabled monetization on their videos, and has a lot of viewers and subscribers.

Remember, you need to determine that a channel has enabled monetization of their videos. However, you’re preferably looking for their newer videos that other advertisers haven’t claimed yet.

I suggest compiling a list of at least 10 videos you can potentially use as YouTube ad placements for your ad.

Do this before creating the actual advertising campaign and your life will be much easier. 

This process might take a while, but it will definitely pay off in the long-run.

Creating the Campaign

In order to create your YouTube advertising campaign, you’ll first need to link your AdWords account to your YouTube channel. If you don’t have one already, or don’t know how to link the two accounts, check out this guide I wrote on creating a YouTube business account.

Finally, it’s time to create the campaign and make our research pay off.

From your AdWords homepage, navigate to campaigns and select “New Campaign”.

After a redirect, you’ll see a new page where you can select the campaign type.

Simply click on “Video” and select “Product and brand consideration” as your campaign objective:

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Name your campaign a select your advertising budget.

Under “Networks”, check the “YouTube videos” option, and only that.

Adjust your bidding and select the audience you want to target, then scroll out to the “Content” tab. This is where you’ll see the “Placements” option, which is set to any placement by default.

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Here’s where we’ll start taking advantage of our competitors’ traffic, by using the videos from the list we compiled earlier.

Here, you can simply copy & paste the URL of the video you want your ads to show on.

Recently, AdWords has enabled advertisers to use entire YouTube channels as their YouTube ad placements.

Still, it’s better if you find the exact video you want your ads to run on.

Sure, YouTube won’t charge you for an in-stream ad if nobody watches 30 seconds of it… However, you won’t get any results if you place the ad on a 6-month old video that nobody is watching anymore.

Once you’ve added the YouTube ad placements, selected the creative (the video you want to use as your ad) and adjusted all other settings of your campaign, you’re pretty much done.

You can save your settings and launch the campaign, letting the ad run on the placements you selected.

After a while, you might want to go back and look at the data to see which of the YouTube ad placements are performing the best. Then, just remove the ones that aren’t bringing results. You can also scale your ads by increasing the bids, if your advertising budget allows it.

That’s it! You’re now ready to hijack your competitors’ YouTube traffic to grow your own channel, generate qualified leads and boost your sales!

Ready to Grow Your Business with YouTube?

If you want to leverage the full power of YouTube advertising to scale your profits, then I invite you to join my Video Ads Hack course.

You’ll learn everything you need to know to create powerful YouTube ads that get results.

This comprehensive course covers everything from developing an effective YouTube marketing strategy and creating compelling videos for your ads, to tips & tricks that will help you optimize your campaigns for sales and conversions.

Click here to get instant access to Video Ads Hack course and discover how you can leverage YouTube advertising to scale your business to six figures!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

Different Types of YouTube Ads: Which One Is Best For Your Business?

How many types of YouTube ads do you think there are?

How many have you tried? Do you know what’s the difference between all the different types of ads on the platform?

This article will answer those questions, and hopefully help you take advantage of YouTube to grow your business and scale your profits.

Now, I’m sure you know that YouTube advertising has the potential to help your business grow at an incredible rate.

Whether you want more people to engage with your content, build brand awareness, or simply drive more traffic to your offers and increase sales…

Different types of YouTube ads can help you do all that. AND, for a fraction of the budget you’d spend on Facebook or Instagram ads, for example.

That said, there are different types of YouTube ads to choose from. Depending on your campaign objective, some will yield better results than others.

So, let’s take a look at what YouTube has to offer in terms of advertising on this platforms.

Hopefully, this will help you determine when to use each of the different types of YouTube ads:

In-Stream Ads

In-stream ads show as the user is consuming other content. In other words, these ads run before, during, or after other YouTube videos.

These ads strike the perfect balance between what the advertiser wants to accomplish, and what the users want to watch at any given point in time.

They are skippable. What exactly does that mean?

Well, the user basically has to watch the first 5 seconds of the ad… However, after those 5 seconds, they can choose whether they want to continue watching it, or skip the ad entirely and return to watching the content they were enjoying.

Essentially, this means you have only 5 seconds to convince someone to watch your ad all the way through.

However, it’s important to note that they are charged using a Cost-Per-View (CPV) model.

In other words, you do not risk losing money if someone chooses to skip your ad. You are only charged if someone watches at least 30 seconds of your ad before skipping.

And, of course, if they watch the entire ad, that’s less than 30 seconds long.

Here’s an example of an in-stream app from Grammarly, an online proofreading software:

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Notice the “Skip Ad” button in the bottom right corner. Apart from giving the user the ability to choose if they want to see the entire ad, in-stream ads also showcase the advertiser’s website and allow the viewer to click the annotation on the video to check out the product or service featured in the ad.

When to use In-Stream Ads

It’s best to use In-Stream ads if you want to get high impressions, build brand awareness, and simply introduce new people to your business.

As far as targeting goes, you can show in-stream ads to people who:

  •    Type in a specific keyword in the YouTube search bar
  •    Are viewing similar content
  •    Are consuming content on a particular channel (placement)
  •    Have visited a specific web page (i.e. your website)

In-Display Ads

These types of YouTube ads show up on the sidebar while you’re watching a YouTube video, on the very top of your suggested videos.

This doesn’t interfere with the user’s experience, while still grabbing their attention while they’re consuming other content.

These ads are displayed just like other regular content, except they feature a small label and advertiser’s name, letting the users know that they’re clicking on an advertisement.

Here’s an example:

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An In-Display ad can redirect the user to the advertiser’s YouTube channel, when they can watch the add and interact with other content, if it manages to grab their attention and spark their interest.

Unlike In-Stream ads, In-Display ads aren’t designed to send an interested viewer to a landing page or another website, but are instead bent on keeping the viewer on YouTube.

While In-Stream ads attempt to immediately grab the user’s attention and stimulate them to take action and check out your offers, the main goal of In-Display ads is to get the users to consume your content and interact with your business, without having to leave the YouTube environment.

That’s the biggest difference between these two types of YouTube ads.

When to Use In-Display Ads

Use In-Display ads when you want to draw more attention to your YouTube channel, quickly acquire new subscribers, and get more people to consume your content.

Quick tip: Although In-Display ads don’t directly send users over to your website, you can still include calls-to-action as links in the video’s description, and add annotations to the video.

Since In-Display ads are displayed as regular content, you should pay close attention to your ad’s thumbnail image.

In-Search Ads

As the name suggests, In-Search ads are those that appear on the top of search results, when a user types in a specific keyword in the YouTube’s search bar.

They appear above the content, and like In-Display ads, feature an “AD” box and the advertiser’s name.

The users can also see the number of views the ad has at that point in time.

Here  are two In-Search ads that are using “google glass” as a relevant keyword:types of youtube ads, youtube ads list, youtube advertising rates, youtube discovery ads, youtube in stream ads, youtube overlay ads, youtube bumper ads specs, youtube advertising options, types of yotuube ads 2018

These types of YouTube ads can be used both to bring viewers to your YouTube channel, as well as send them directly to the offer, either by featuring the CTA in the description, or using a clickable overlay while the video is playing.

When to Use In-Search Ads

In-Search ads work best when your goal is to introduce people to your YouTube content.

Unlike in-stream ads, they don’t interrupt the user’s viewing experience.

They’re most effective if you’re looking to expand your target audience and draw new people in, since by using relevant keywords, you can have them show to people who are searching for content on YouTube similar to what you’re creating on your channel.

Just make sure to have a strong CTA in your video, an appealing image for your thumbnail, and an enticing title for your video that will persuade the user to check out your ad.

Bumper Ads

This is, in my opinion, the most interesting out of all the various YouTube ad types.

Bumper ads are just six-second long. They are played on the end of another YouTube video.

Admittedly you wouldn’t normally run them as stand-alone ads… However, they can be a great addition to your existing YouTube advertising campaign.

Their primary use is to boost brand awareness and spread your brand’s message.

Six seconds might not seem like an awful lot of time, but you can say more than enough to shift the reader’s attention from the content they’re expecting to play next, and get them to start thinking about your business.

Here’s what Google has to say about bumper ads:

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Here’s an example of a bumper ad ran by Amazon, for their Amazon Prime service:

Bumper ads were built with shorter sessions in mind, and are typically run after shorter videos or songs, and are a great way to introduce the people that don’t have the time or the attention span to watch longer videos, to your business.

As you can see, six seconds was all it took to get the message across and remind people of the service Amazon Prime offers.

When to Use Bumper Ads

Like I mentioned, it’s best to use bumper ads to complement your existing campaigns. They’re effective for driving upper-funnel goals like ad recall and boosting brand awareness.

Scale Your Profits With YouTube

Hopefully, you now have a better idea of the different types of ads available on YouTube. So, consider your goal, and use the appropriate ad type.

Ready to start leveraging YouTube advertising to grow your business and scale your profits? Then check out my Video Ads Hack course.

This comprehensive video course teaches the A to Z of YouTube marketing, along with tips & tricks that will help you optimize your campaigns and ensure you get an excellent return on your investment.

Click here to get instant access to the Video Ads Hack course and learn the secret of YouTube advertising in just 5-8 hours.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

types of youtube ads, youtube ads list, youtube advertising rates, youtube discovery ads, youtube in stream ads, youtube overlay ads, youtube bumper ads specs, youtube advertising options, types of yotuube ads 2018

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.