15 Tips To Quickly Gain A Ton Of Instagram Followers

Instagram is booming, with over 800 Million active monthly users last year. This number will likely continue growing at the same pace in the future. Therefore, if you want to increase your business’ online exposure, you need to get on the platform ASAP. If you’re already on Instagram, than you’re probably wondering what strategies you can employ to quickly grow the number of your Instagram followers.

In that case, you’re in the right place. In this article, I’ll share 15 best strategies for acquiring Instagram followers. These tips will help you amass a large following of people who are genuinely interested in your business and your brand. That way, you’ll ensure that your advertising efforts on Instagram will bear fruit.

Here are the 15 tips to quickly get more Instagram followers:

Tip #1 – Create A Robust Instagram Strategy

Any business endeavor is destined to fail, without a solid plan.

So, first and foremost, you need to devise a solid Instagram marketing strategy.

It needs to be clear, in a sense that you know exactly what you’re going for.

It also needs to be actionable. You need to know exactly which marketing moves to make to get the desired results.

So, you first need to set a clear goal for Instagram. This can be increasing brand awareness, acquiring new leads, driving more sales, etc.

Regardless, you need to make sure that your goals on the platform align with your overall marketing strategy.

Secondly, you need to know exactly who your audience on Instagram is. This will ultimately define the approach you’ll want to take.

Next, think about the story you want to tell on your Instagram business profile. Don’t look at each individual post as standalone.

Instead, think of them as pieces of a bigger puzzle. Use every image and video to weave a broader story about your brand.

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Alternatively, you can position your brand as inspirational. You can do this by sharing success stories, lifestyles, and achievements of your customers.

Finally, think about your brand aesthetic before you start posting. What are your brands colors? What visual look are you going for? How does that translate to your Instagram profile.

You want users to instantly recognize and relate to your brand, regardless of which post they’re viewing.

Tip #2 –  Share High Quality Content

Only post awesome, high quality photos and videos you know the audience will enjoy.

Don’t just post for the sake of populating your profile. The users will be able to tell if you don’t invest a lot of effort…

On the other hand, relevant, fun, interesting content will spark audience engagement. That’s how you get a ton of likes & comments on your Instagram posts.

In order to get an overwhelmingly positive reaction, you need to know your audience inside out.

Your content should be tailored to themnot to your business or your products.

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In the image above, you can see that even though it’s my 30th birthday, I went out of my way to create something for my audience. In this case, i’ts the 10 Lessons From Turning 30.

Now, there’s one thing to keep in mind there. You might think something’s amazing, but your audience might not agree.

So, do your research and ensure your audience will find your posts interesting, and will want to engage with them.

Remember, the goal of your Instagram content is to either: entertain, inform, or engage. Keep this top of mind when posting stuff on this platform.

Also, don’t make the mistake of posting low-quality stuff. Instagram is predominantly a visual platform.

Therefore, regardless of how engaging and captivating your post might be… If the visuals aren’t up to standards, the posts won’t produce the desired results.

Tip #3 – Promote Your Instagram Profile On Other Platforms

This is crucial, especially if your Instagram profile is relatively new.

How do you reckon people will find you?

The best way to go about it is to make it as easy for them as possible, by including a link to your Instagram profile in other channels.

For instance, if you already have a decent number of fans on Facebook – let them know you’re on Instagram too!

This can be done both through posts, as well as by including a link to your Instagram profile in your Facebook page description.

You can even boost Facebook posts, to ensure they appear in your FB audience’s news feeds.

You can do the same on Twitter, LinkedIn, and other social media platforms.

That said, don’t forget to add social buttons to your website as well. For example, I include all my social handles at the end of each blog post.

Makes it real easy for people to find and get in touch with me. And, they can do so using a platform they prefer.

Alternatively, you can also add this on the navigation bar of your website, or in the “About Us” page.

In any case, this will make your Instagram profile easier to find.

And the easier time people have finding you, the more Instagram followers you’ll gain. It’s a simple numbers game, really.

Tip #4 – Use Appropriate Hashtags

Hashtags are the bread and butter of Instagram.

They’re not just for fun, they actually have an important function.

When someone is searching a specific hashtag, if you’ve used it on your posts, they’re much more likely to find your content.

However, it can be a bit tricky if you don’t know much about hashtags.

What you can and should do is search for popular hashtags, relevant to your industry.

Think of it as if you were doing keyword research. Brainstorm different hashtags users might be typing in their Instagram search bar to find content related to your business.

Then, perform the search yourself. Instagram will list out similar hashtags by popularity. Consider including some of them in your posts.

Alternatively, you can create your own branded hashtag. How? Simply make one up.

Here’s an example of branded hashtags I use in my posts:

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However, make sure not to go overboard with the hashtags.

Using too many may distract the audience from the post’s capture. Therefore, they’ll miss the message you’re trying to send.

Dozen or so hashtags might also come off as desperate and spammy.

So, choose you hashtags wisely, and stick to 3-6 per post.

Tip #5 – Have Your Content Featured On The Explore Page

If you’re an active Instagram user yourself, you’re likely familiar with the Explore Page.

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Users access this page by clicking on the magnifying glass icon at the bottom of the app.

The page features content Instagram believes you might enjoy, based on the accounts you’re already following.

It doesn’t feature just the posts, but Instagram Stories as well.

So, it pays off to take the effort and increase your chances of getting on this page.

Whenever your target audience “explores” Instagram, there’s a chance to get your content in front of them.

So, how does one get to the Explore Page anyway?

It’s not exactly clear how Instagram chooses content for the Explore Page… However, it’s likely a combination of these factors:

  • Content that’s similar to what the user has engaged with in the past
  • Content that has high engagement (likes and comments)
  • And content similar to that of accounts the user is currently following

Again, hashtags play a vital role. Browse through the Explore Page yourself, to see what hashtags are dominant in your niche.

Also, take a closer look at what type of content your audience enjoys the most. Then, create similar posts following the same guidelines.

If you’re implementing the 2nd tip from the list, you’ve already got the engagement part covered.

Bottom line is, follow the previous tips and check out the Explore Page yourself to see what’s trending.

Then, create similar content and you’ll maximize the chances of getting featured on here.

Tip #6 – Follow Influential People In Your Niche

This should be a habit in your business as a whole, not just on Instagram.

You always want to be an active member of your community and stay up to date with everything that’s going on in your industry.

On Instagram, this translates to following other influential accounts. This doesn’t mean just your competitors, but also experts, and individuals tied to your industry, who already boast a sizable following.

Here’s the thing… When you follow someone on Instagram, they’ll likely check out your profile. If it’s filled with relevant, engaging content, they’ll likely follow you back.

And their audience can see who they follow. Which means, your business might get discovered though someone else’s profile.

So, you’re basically leveraging other people’s profiles to build your own following. And it’s perfectly ethical!

Therefore, there’s no reason not to like a relevant profile, even if they’re a direct competitor.

You might even consider writing a witty or informative comment on some of their posts.

Again, this can grab the attention of users who are viewing the post. They might end up checking out your profile and giving you a follow.

You can further increase the chances of that happening by answering the audience’s questions. Just don’t forget to direct the response at them with the @ symbol.

Otherwise, they won’t receive a notification about your response.

Tip #7 – Be Consistent

Consistency is key when it comes to building a following on any social media.

Your current Instagram followers will quickly lose interest if you’re posting every once in a blue moon.

They not only expect quality content from you; they also expect it on a regular basis.

On top of that, when they like and comment on your posts – their followers can see that activity.

Which in turn means higher exposure.

And besides, the more you post, the higher your chances of being discovered.

There’s also the possibility that your Instagram followers might share the content they enjoy with their friends.

So, it definitely pays to be consistent with your posts. But, how often should you post?

Ideally, you want to post daily. However, that isn’t always realistic.

In my honest opinion, you should aim to post at least 3-4 times a week.

Tip #8 – Post At The Right Times

In order to increase engagement and your chances of being discovered, you need to post when the majority of your audience is active on the platform.

Obviously, different times work best for different types of businesses.

Still, there have been quite a few studies who leveraged data from businesses all over the globe to give you a rough estimate of average best posting times.

Here’s what CoSchedule has found:

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As surprising as it might be, the weekends aren’t the best days to post on Instagram.

It’s actually Mondays and Thursdays. The best times are also somewhat unexpected, with one of them being 2 AM.

Although these might not be true for your business, it’s a good starting point.

You can post at the times you see on the image above, and then monitor the engagement of each post.

Later, try moving the posting times by a few hours, and gradually you’ll figure out the best time for your business.

Tip #9 – Write Interesting Captions

As I stated earlier, Instagram is a predominantly visual platform.

However, captions play an important role as well.

If you’ve ever done A/B testing before, you already know that a few words can have a huge impact on conversions.

Therefore, a single sentence caption has a significant role in increasing engagement on Instagram.

It gives the necessary context to the story you’re telling with the visual. And a witty, interesting, or informative caption might just make the users more inclined to leave a like or a comment on your posts. And we’ve already discussed the role these play when it comes to your Instagram exposure…

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When writing captions, there are a few things to keep in mind.

First, you want to ensure the predominant words are at the front. The reason being that captions cut off after a few lines of text.

You want to ensure your message is clear from the get-go, even if the users don’t see the whole text.

You might also consider asking your audience a direct question. This will give them an incentive to comment on the post, further increasing your engagement.

Also, don’t be afraid to splash in a couple emojis. They draw attention, and can add the fun aspect to the post.

But, make sure that fun and relaxed is what you’re going for. A business in a super serious industry should probably avoid them.

And lastly, try experimenting with different lengths. Sometimes, a picture doesn’t tell a thousand words and may require an explanation (context I mentioned earlier).

Other times, the visual will be powerful enough and a single line of text might suffice.

Tip #10 – Create An Amazing Profile (Don’t Forget The Bio!)

A well-developed profile is your ticket to quickly growing your Instagram followers.

By having a curated profile, that sends a clear message, and is visually appealing – you’re making it much more likely that whoever stumbles upon it will hit that follow button.

Your profile includes the profile picture, your name, username, website, and bio.

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The name holds up to 30 characters. Characters, not words – keep that in mind.

Spaces are counted as characters, as well. So, you’ll be quite limited here.

But, what’s the big deal? Shouldn’t it just be the name of your business?

Well, the thing is, your Instagram name is included in the search function.

Therefore, if possible, you might want to include a keyword here.

Your username, on the other hand, should be the same as all your other social media profiles.

The reason is simple – you’re making it easier for users on other platforms to find you on Instagram.

As for website, this is the only place where you can include a clickable link. Apart from CTA in ads, of course.

So, make sure to send your Instagram followers to a relevant page on your website. This doesn’t necessarily have to be your home page.

It can be a landing page where they can opt-in for one of your lead magnets, or a product page where they can check out your offers.

Finally, the bio allows you to write up a short description of you and your brand. It’s up to 150 characters long, so you’ll still have to be brief.

Here, your goal is to convince the target audience to follow your Instagram profile, using compelling copy.

#Tip 11 – Ask Your Instagram Followers To Tag Their Friends

Don’t shy away from asking your Instagram followers to tag their friends in your posts.

If your post is interesting enough, they will likely comply. This will, in turn, expose your content to a much greater number of users.

For example, say you’re running a bakery. You can post a breathtaking visual of your famous doughnuts, and ask them to “tag a friend who appreciates their delicious sugary goodness”.

It can work for any type of business, provided you have some creativity, and already have a good relationship with your existing Instagram followers.

Tip #12 – Tag Your Location

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Image credit: Social Media Examiner

If you’re running a brick & mortar business, or if your business have a physical location, you might want to consider tagging your photos with that location.

And it’s not just so that the users can find you more easily in the real world. By clicking the tagged location, they can see ALL posts you posted from the same location.

Which means higher engagement, and therefore higher exposure!

Even if your business isn’t bound to a specific location, there might be situation where you can and should take advantage of this feature.

For instance, you can tag your location if you’re posting photos from a live event.

How do you add a location to a post? It couldn’t be any simpler, really.

 

Just tap the one you want to tag the location to, then click Edit.

You’ll see the option to “Add location”. Tap it, write the location name, save the edits, and  you’re done!

Tip #13 – Create More Instagram Stories

Instagram gives you the opportunity to go beyond users’ feed, with Instagram Stories.

True enough, they disappear after 24 hours, but that’s still plenty of time for your Instagram followers to engage with them.

Data from Instagram itself suggests that almost every first Instagram Story results in a direct message. Furthermore, one third of those Stories come from businesses!

So, if you’re not utilizing this feature, you need to start creating Instagram Stories today.

Tip #14 – Run Instagram Ads

Instagram paid ads are a great way to reach your target audience.

They give you an opportunity to get your content in front of a large number of people, who wouldn’t have otherwise seen it in their feeds.

They function fairly similarly to Facebook ads, in regards to the targeting options.

You can target your audience based on their location, demographics, interests, and even behaviors.

If your marketing budget allows, you should definitely throw in a few ads to quickly increase your exposure.

Apart from just the feed, you can also advertise to your Instagram followers through stories.

This is another amazing option, since Story ads show in between other user’s stories. They simply have the “sponsored” label on them, but other than that, users wouldn’t be able to tell them apart from random Stories.

 

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The best thing about Story ads is that they’re not as obtrusive as regular ones. Consequently, the audience is generally much more receptive to them.

Tip #15 – Use Instagram Analytics

There’s a number of Instagram analytics tools that can give you pretty valuable insights.

The data these tools provide allow you to see impression for every post, including reach, engagement, top posts, and so on.

You can also quickly get access to your audience’s demographics. Planning your marketing efforts by relying on relevant data is always a good idea.

This information can help you figure out what’s working, and which parts of your strategy aren’t delivering expected results.

Then, you can tweak your strategy accordingly, and start gaining more Instagram followers.

For example, you might learn that the majority of your audience isn’t based in the US from these insights. In response, you can switch up your posting times to align them with the times your audience is active on the platform.

In turn, you’ll see your number of Instagram followers rapidly increasing.

Conclusion

There you have it – 15 quick & easy tips to grow your Instagram followers.

Hopefully, these tips will help you increase your presence on Instagram, grow your following, and acquire plenty of new leads and customers.

Just make sure you’re posting high quality, relevant content, at the right times, and with consistency.

Pull this off, and splash in a few other tips from the list, and you’ll be an Instagram sensation in no time!

What do you think about this tips? Have any of your own you’d like to share? Then go ahead and leave a comment below. 😉

Are you interested in learning how to reliably create powerful, result-oriented Instagram campaigns?

Campaigns that will help you build brand awareness, attract TONS of new leads & customers, and skyrocket your sales…

Then check out my Money Making Starter Kit. It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

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Click here to get instant access to the Money Making Starter Kit and discover how you can start bringing in 7 figures with your business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

 

How Does GDPR Impact Your Facebook Advertising?

With all the recent talk about GDPR, business owners all over the world are concerned with the impact it might have on their business.

Although it’s a European law, it doesn’t affect just companies based in Europe. If you’re in the US, you might think this doesn’t concern you…

And you couldn’t be more wrong. In fact, GDPR applies to ALL companies who are collecting data from European citizens.

Not to mention that the fines for breaching it are astronomical.

They amount to up to €10 million, or 2% of the worldwide annual revenue for the previous financial year, whichever is higher.

Hence, GDPR isn’t something you can take likely. You can’t afford to overlook it, or you might put yourself out of business. For good.

One of the areas where you need to be GDPR compliant is Facebook advertising. I’m sure you’re aware of Facebook’s data-breach scandals…

Since the same rules apply to both Facebook and your business, you need to be careful how you advertise on the platform moving forward.

That’s what we’ll be focusing in this article. We’ll take a closer look at how GDPR directly impacts the way you create Facebook audiences, store and use data, and target potential customers.

But first, let’s take a look at what exactly GDPR is.

What Is GDPR?

GDPR stands for General Data Protection Regulation.

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It’s a regulation in the EU law regarding data protection and data privacy.

Obviously, it affects all EU based companies. However, like I mentioned, it also impacts everyone who “offers goods or services to, or monitors the behavior of, EU data subjects”.

The aim of GDPR is to give full control to EU citizens over their personal data.

It ads several protection layers to ensure that, when gathering and using personal data, businesses require the user’s explicit consent.

In that regard, businesses are forced to be completely transparent in how they acquire data, what data they collect, and what they do with it.

The regulation was enforced on May 28th this year. Since then, all businesses affected must be GDPR compliant.

GDPR is EU’s way of giving individuals (prospects, customers, contractors, and employees) a lot more power over their personal data.

In fact, individuals under the GDPR have the following rights:

  • The right to access – This gives individuals the right to access their data at all times. They can also ask how their data is used by the company after it has been gathered. The company must provide a copy of the personal data, free of charge and in electronic format if requested.
  • The right to be forgotten – Consumers can, at any time, withdraw their consent or choose to stop being a customer. In both instances, they have the right to request the company deletes their data.
  • The right to data portability – Individuals have a right to transfer their data from one service provider to another.
  • The right to be informed – Individuals must be informed about any data a company is gathering, prior to it being gather. They have to opt-in for their data to be collected. Furthermore, consent must be explicit, rather than implied.
  • The right to have information corrected– Individuals have the right to update their data, if it is outdated, incomplete, or incorrect.
  • The right to restrict processing – Individuals can request that their data is not used for processing. Meaning you can have their data, but cannot use it.
  • The right to object – Individuals have the right to stop the processing of their data for direct marketing. There are no exemptions to this rule. Any and all processing must stop as soon as the request is received. In addition, you’re obligated to inform individuals about this right.
  • The right to be notified – If there has been a data breach involving someone’s personal data, they have the right to be informed about it. This must be done within 72 hours of realizing there has been a breach.

Facebook’s Response To GDPR

Unless you’ve just woken up from a coma, you’re probably aware of Facebook’s GDPR nightmares.

In response, Facebook’s been concentrating its efforts to ensure transparency and GDPR compliance.

The three key areas they have to work on are: transparency, control, and accountability.

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It may sound a bit technical, but it’s actually fairly simple. Facebook will be making it a whole lot easier for everyone to see what FB knows about individuals, based on what they’re posting on their profiles.

Additionally, they will invest more effort to ensure that the way other parties, namely advertisers, handle data in compliance to GDPR.

Which means GDPR directly impacts you as an advertiser on the platform. And in more than one way…

In fact, you’ll have to do something similar to what Facebook is currently doing.

You’ll need to inform your prospects about the type of data you’re collecting. Also, they need to be aware of what you’re doing with that data, and who else will have access to it.

There’s no reason to be alarmed, if you’re only using standard options Facebook provides. Targeting people by interest won’t infringe on the GDPR.

However, this should concern you if you’re leveraging Facebook’s advanced targeting options. I’m mainly referring to Facebook Pixel and Custom Audiences.

In that case, you’ll need to ensure a “relevant legal basis” for use of customer data.

This practically means you need acquire consent of each and every person whose data you’re holding or using.

So, you might want to hold off from running Facebook ads for the time being. Until you ensure GDPR compliance, that is.

The reason is simple – every company is responsible for ensuring their own GDPR compliance. Ignorance won’t save you from the fines, and you won’t be able to put the blame on Facebook, either.

GDPR And Facebook Pixel

If you plan on using retargeting, Facebook Pixel will be a vital tool.

However, you might not be able to leverage your existing Pixel. Unless you’ve complied GDPR when utilizing cookies.

How will you know if that’s the case? Well, Facebook’s created a handy Guide to Consent.

It’s lengthy, but you should definitely read through it. The Guide states instances in which you must obtain users’ consent.

I won’t go into too much detail here, since you can read all about it o the link above. However, I will give a few examples to illustrate what this means.

Say you want to use Facebook Pixel to measure conversions and/or retarget prospects based on their previous activity on your website. Since the Pixel relies on cookies, you’ll have to obtain the visitor’s consent in order to retarget them with a specific ad.

The same rule applies if you’re collecting visitors demographics on your blog, for example.

So, how do you get their consent?

Simple – through a cookie banner. Just like any banner on your website, it’s clearly visible on your page.

The difference from regular banners, however, is that it needs to be displayed on every page. It must be there when the page loads for the first time.

It also needs to clearly tell the visitor what data you’re collecting, how, and what you plan on using it for. Only if they click “OK” or “Accept” do you have their permission (consent) to use the data for intended purposes.

Alternatively, if you’re using a registration form, you can inform the user, that by registering/creating an account, they are acknowledging that they’ve read your Privacy Policy, Cookie policy, and Terms and in doing so, they are giving you consent. Sort of like what Facebook is doing right now:

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GDPR And Cookies

With GDPR in full effect, there are some changes regarding the use of cookies that you need to be aware of.

GDPR states that the fact alone that someone’s using a website doesn’t mean they agree to cookies. Prior to May 28th, only a small number of websites simply informed their visitors that they’re utilizing cookies. Now, this will no longer suffice.

As with all other data-related actions under the GDPR, you require the visitor’s consent to use cookies. And it needs to be a clear affirmative action.

For instance, they need to click through an opt-in box, or enable cookies settings from the menu.

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Image credit: FreePrivacyPolicy

There’s one thing to keep in mind here:

You must not have pre-checked boxes on your opt-in formsThe individuals need to willingly select the option themselves.

At the same time, you must, at all times, give them an opportunity to opt-out. Basically, prospects reserve the right to revoke their consent at any point in time, without listing the reason. You must enable them to do it just as easily as they consented.

For instance, if they enabled cookies from a settings menu, they need to be able to disable them as well.

GDPR And Custom Audiences

Here’s where things get a bit more complicated. First, we need to understand the terms data controller and data processor. 

Data controller handles personal data, whereas data processor, as the name suggests, processes data for other controllers.

Now, why is this distinction important?

Well, in regards of the Facebook Pixel, Facebook is actually the data controller. This means it falls onto Facebook to inform your visitors that their data is collected, processed, and used for retargeting purposes.

However, with Custom Audiences, the roles are swapped. Here, you are the controller and Facebook is merely a processor.

This implies that YOU are responsible for for complying with GDPR when uploading Custom Audiences on Facebook.

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Now, what does this entail?

Well, when using Custom Audiences for targeting, you will have to provide “proof” of consent.

It’s not yet clear what this proof will be, as Facebook is still working on this matter.

They’re in the process of developing a Custom Audiences permission tool. You’ll be required to use it, if you want to continue leveraging Custom Audiences.

For now, it’s best to act as if this option is currently disabled. Otherwise, you’ll be breaching the accords of the GDPR.

Interesting note: You’ll no longer be able to share Custom Audiences between business accounts.

So, What Happens To Custom Audiences You’ve Already Created?

The answer depends on how you’ve created them, regardless of what source you’ve used.

Whether you upload the custom audience from CRM data, newsletter subscribers, or a customer database…

If you haven’t acquired explicit consent from every single person on the list, stating that you have their permission to market to them, you’ll have to delete their information from the Ads Manager. 

The same holds true for your email lists. Although it doesn’t necessarily mean deleting all of your contacts.

In fact, I’m sure you’ve received at least a dozen emails from companies saying that they’ve updated their privacy policy.

If you haven’t already, you need to craft a similar email. It should contain links to your Terms and Privacy Policy, as well as ask the subscriber to confirm that they agree to updated terms. Remember, they basically have to opt-in again. In other words, they have to give you their consent.

If they don’t, and you haven’t previously acquired their explicit consent, then you can no longer promote stuff to them.

I mean, technically you can, but you’re risking the astronomical GDPR fines I mentioned earlier.

Don’t forget, since GDPR is an EU regulation, this only applies to EU based subscribers.

What About Leads Ads? 

Facebook Leads Ads are a power tool in every business’ arsenal.

They allow you to run ads with the purpose of acquiring new, qualified leads.

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Image credit: LeadSquared

However, GDPR has made them slightly more complicated, as well.

How so? Well, they state that, in the case of Leads Ads, both Facebook and you are data controllers at the same time.

This translates to both of you being responsible for GDPR compliance.

So, to acquire leads with Facebook ads now means both you and Facebook have to inform the prospects about the acquiring and processing of their data.

However, Facebook has (thankfully) made this pretty straight-forward for advertisers.

When creating a Leads Ad, you can simply link it to your privacy policy. In other words, you’re acquiring consent in real-time.

GDPR And Instagram

You must not forget the fact that Facebook owns Instagram.

All Instagram ads are run through Facebook Ads Manager. Hence, the same GDPR compliance rules apply to this platform.

However, this doesn’t entail taking extra steps to ensure compliance on this platform. It follows the exact same rules as Facebook at all times.

So, after you’ve ensured GDPR compliance on Facebook, you’re good to go on Instagram as well.

This is true for Messenger and WhatsApp, as well.

Final Thoughts

If you’re targeting people in the EU, or planning on doing so in the future…

Then ensuring your business is GDPR compliant in all areas is a must. 

Although it’s not necessary for US based customers, it certainly will help add a sense of security in regards to their privacy-related concerns.

As far as Facebook goes, you need to be extra careful. Read the Facebook’s Guide to Consent carefully, and make sure to go through GDPR FAQ page as well, to ensure you don’t miss anything.

This will help you avoid the scandals Facebook went through… And, once you’ve ensured GDPR compliance, you’ll be able to continue utilizing all the powerful targeting options Facebook has to offer.

Until then, if you want to run Facebook ad campaigns, it’s best to stick to their default settings.

So, get to work and make sure your business is fully GDPR compliant.

In the meantime, if you want to learn how to craft powerful Facebook Ad campaigns – the way 7-figure professional marketers do…

Then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, and running wildly profitable Facebook advertising campaigns.

This will allow you to reliably generate new leads and customers through compelling Facebook ads, and as a result – maximize your revenue.

Click here to enroll TODAY and launch yourself as  a Wealth Academy certified Facebook Ads Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Best Time To Post On Facebook To Get Maximum Exposure

Best Time To Post On Facebook To Get Maximum Exposure

Does the timing of your posts affect the engagement they receive? Is there the best time to post on Facebook, which would guarantee maximum exposure?

In this article, I will attempt to provide a satisfactory answer to these questions.

I’m sure you know that promoting your content on social media is an excellent way to increase your organic reach, build brand awareness, and engage with potential customers. The trouble is, Facebook’s algorithms are constantly changing.

This can drastically affect whether your content shows up in the user’s news feed.

It goes without saying that your content needs to be interesting and relevant. This is a requirement if you’re hoping to grab the attention of your target audience on Facebook. However, that’s not the only element that determines the exposure of your posts.

Various studies have shown that WHEN you post is equally as important as WHAT you’re posting.

By posting when most of your target audience is browsing through their news feed, you’re drastically improving the chances that they’ll get to see and interact with your content. 

What’s The Best Time to Post On Facebook?

It’s difficult to provide a definitive answer to that question. The answer may largely depend on the type of business you’re running.

It’s also predominantly influenced by the type of audience you’re trying to reach.

In any case, you can’t expect to get an answer like “Thursdays, exactly at 3:14 p.m., if you’re promoting cycling gear”

So, does that mean we’re back to square one? Not necessarily.

Just like everything else regarding online marketing, you will have to do some testing and rely on data to figure out the peak times for your business.

That said, the studies I’ve mentioned earlier can give you a general sense of the average best posting times. They’re a great starting point for determining the best posting schedule for your business.

So, What Do The Studies Say?

According to Quick Sprout, it’s better to post during the week, than on weekends, with engagement being the highest on Thursdays and Fridays.

Another interesting thing they’ve found is that people generally seem a bit happier on Fridays (who would’ve guessed?) and that they interact with funny or upbeat content the most.

Huffington Post has reached a similar conclusion regarding Thursdays and Fridays being the best days to post on Facebook. In addition, the results of their studies suggest that it’s best to avoid posting on Mondays and Wednesdays.

Kissmetrics, on the other hand, revealed that the best day to share stuff on Facebook is Saturday, with shares spiking around noon and later in the evening (after 7 p.m).

Buffer: Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 p.m. to get the most shares to 3 p.m. to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.

Dustin Stout confirmed everyone’s suspicions and concluded that posting overnight is generally a bad idea, with the worst times being anywhere between 8 p.m. and 8 a.m.

CoSchedule’s data indicates that the best time to post on Facebook is from 9 – 10 a.m, 1 p.m. at noon, and at 3 p.m. 

They beautifully summed up the findings from different studies, and here’s what they came up with:

Image credit: CoSchedule

Discover The Best Time To Post On Facebook For YOUR Business

Like I mentioned, it’s best to use this information as a baseline. Test out different dates and times to determine when’s the best time to post on Facebook for your audience.

Start by posting your content at the average best times (weekends between 12 – 1 p.m. and Thursdays and Fridays from 1 -4 p.m.)

Monitor the performance of your post, and change it up each week by one or two hours. Do this consistently, and you’ll eventually start picking up on trends and understand which posts get the most engagements, and when.

You don’t need to be chained to your desk to make sure that you’re posting at exactly the right time. 

You can simply schedule your posts. Facebook will post them for you at the time and date that you choose.

First, you’ll need to create the post. Once you’ve satisfied with it, DO NOT hit Publish.

Instead, click the arrow pointing down next to Publish, and select Schedule from the drop-down menu.

Below the publication, select time and date when you want the post to go live, and hit Schedule to confirm.

You can always change the time and date, or completely delete the scheduled post. Simply click on Publishing Tools at the top of your page. From there, navigate to Scheduled Posts in the left column, and click on the post you want to edit.

I would recommend posting only once a day. This helps ensure the audience has an equal chance to interact with every post.

That said, you can also rely on Facebook’s Insights to get comprehensive reports on all of your posts. Here, you can see which ones have had the most engagement, and use that data to determine when your audience is usually online.

When on your page, simply navigate to Insights and then click Posts to see when your audience interacts with your content the most.

One final thought: Time zones can play a huge role in determining when you should post. So, if your audience spans all over the globe, take that into consideration and adjust the posting times accordingly. Aim to hit the best time for the majority of your audience.

Need Help Creating A Powerful, Compelling Facebook Ads Campaign?

If you want to leverage the full power of Facebook to grow and expand your business, then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, and running wildly profitable Facebook advertising campaigns that will reliably generate new leads and customers, and maximize your revenue.

Click here to discover how you can become a Wealth Academy certified Facebook Ads Specialist, and run your FB advertising campaigns the way million-dollar campaigns are run.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

10 Facts You Didn’t Know About Facebook Advertising

Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach.

Let’s have a look at 10 facts about Facebook advertising:

1. Facebook bids are extremely sensitive to seasonality.

The whole Facebook algorithm is built on a bidding system that determines a price of an impression based on multiple variable factors. The amount of accounts bidding on a specific target is one of the factors that influences the price the most. The more people bid on a specific target, the more expensive an impression will be. This is why Christmas, Black Friday and other busy days usually have a higher cost per click.

2. Facebook offers a click to chat ad option.

This is not something new, but it certainly is one of the least used functions on Facebook. Click to chat campaigns can be great for customer service, and they can be set up using the click to website campaign type. Click to chat campaigns work very well with users who have already visited a website because they are familiar with a product or service and might have questions before committing to a purchase.

3. Facebook placements need different ad strategies.

Facebook currently offers an ad platform that encourages you to create ad sets that advertise across multiple devices automatically. However, different devices have different ad requirements and customer behaviors. I recommend you breakdown your campaigns and ad set by device to maximize performance.

4. The amount of text in the image influences delivery.

The more text you have in an image, the lower your delivery will be. Facebook prefers posts with images with little or no text. This will be rewarded with a higher distribution and a lower cost per impression. Facebook is currently classifying the image text ratio as ok, low, medium and high, which are explanatory units of measure.

5. Refreshing ad creatives is extremely important.

Most Facebook campaign types don’t give advertisers control over the frequency of ad delivery to the same user. This can easily create some discomfort in potential customers and drive them away from a potential purchase. Facebook advertisers need to change the content and creative of the ads quite often to avoid this issue.

6. Audience insights are a great source of targeting methods.

Using audience insights with conversion data can be a great source of information for any campaign. It provides additional ways to target users based on their online behaviors, purchase habits, housing situation, income and much more. Finding additional ways to communicate to targeted users will likely help expand the reach of a campaign and generate better performance.

7. Facebook has a pre-selected similar reach targeting option.

This option allows Facebook to show ads to audiences that are similar to the ones that you have selected and that are likely to generate extra conversions at a lower CPA. This option helps businesses expand their overall reach and visibility. This function works similarly to lookalike targeting, but it differs because it is based on data that comes from Facebook and not from the ad account manager.

8. Facebook allows you to limit the exposure on the audience network.

Many advertisers consider the audience network not a great ad placement because it doesn’t generate quality traffic. Facebook understands these concerns and developed two options to solve this issue. The first issue is to exclude specific website categories from displaying ads such as dating and gambling. The second option is to proactively upload a list of websites to exclude. This is going to boost performance by limiting the amount of clicks from placements that will never turn out to be a conversion.

9. Video ads don’t generate a great direct response.

If the goal of a company is to generate most of its business through video ads, Facebook is not the way to go. Video ads are great to communicate a message, but they aren’t necessarily the best option when it comes to website clicks. Videos are so engaging that the cost per impression needed to generate a click to the site will boost due to people taking other social action on the post, such as commenting and liking it.

10. The same bid won’t work forever.

Considering how Facebook bids are sensitive to changes in the marketplace, one strategy will not always be effective. Something that was working perfectly today might become unprofitable in a few days. This means Facebook bids require much more maintenance and constant tune ups.

In conclusion…

Facebook is a great advertising platform, and there are many changing elements in it. It is very important to always be alert and learn more about its recent changes and to take advantage of them before the competition to gain a first mover advantage.

Rocco Baldassarre

Read Rocco’s original post on “10 Facts You Didn’t Know About Facebook Advertising”


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