Facebook Ads Strategy For Beginners

Navigating the world of Facebook ads can be a nerve-wracking experience for those who are new to digital marketing strategy. That’s why today I’ll be touching upon how to setup a facebook ads startegy for newbies. It’s one of the most popular online platforms and can help you expand your business reach. Read more

Best Instagram Growth Hacks 2018

The winners list of the best instagram hacks for 2018 and 2019 is here. Instagram is booming and so can your account, with over 800 Million active monthly users last year. This number will likely continue growing at the same pace in the future. Therefore, if growth hack your account and get more online followers & exposure, you need to get on the platform ASAP. If you’re already on Instagram, than you’re probably wondering what strategies you can employ to quickly grow the number of your Instagram followers.

In that case, you’re in the right place. In this article, I’ll share 15 best strategies for acquiring Instagram followers. These tips will help you amass a large following of people who are genuinely interested in your business and your brand. That way, you’ll ensure that your advertising efforts on Instagram will bear fruit.

Here’s 15 Best Instagram Growth Hacks 2018 & 2019 To Quickly Grow Your Instagram Followers:

Tip #1 – Create A Robust Viral Instagram Growth Strategy

Any business endeavor is destined to fail, without a solid plan.

So, first and foremost, you need to devise a solid Instagram marketing strategy.

It needs to be clear, in a sense that you know exactly what you’re going for.

It also needs to be actionable. You need to know exactly which marketing moves to make to get the desired results.

So, you first need to set a clear goal for Instagram. This can be increasing brand awareness, acquiring new leads, driving more sales, etc.

Regardless, you need to make sure that your goals on the platform align with your overall marketing strategy.

Secondly, you need to know exactly who your audience on Instagram is. This will ultimately define the approach you’ll want to take.

Next, think about the story you want to tell on your Instagram business profile. Don’t look at each individual post as standalone.

Instead, think of them as pieces of a bigger puzzle. Use every image and video to weave a broader story about your brand.

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Alternatively, you can position your brand as inspirational. You can do this by sharing success stories, lifestyles, and achievements of your customers.

Finally, think about your brand aesthetic before you start posting. What are your brands colors? What visual look are you going for? How does that translate to your Instagram profile.

You want users to instantly recognize and relate to your brand, regardless of which post they’re viewing.

Tip #2 –  Creating & Sharing Content For Instagram

Only post awesome, high quality photos and videos you know the audience will enjoy.

Don’t just post for the sake of populating your profile. The users will be able to tell if you don’t invest a lot of effort…

On the other hand, relevant, fun, interesting content will spark audience engagement. That’s how you get a ton of likes & comments on your Instagram posts.

In order to get an overwhelmingly positive reaction, you need to know your audience inside out.

Your content should be tailored to themnot to your business or your products.

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In the image above, you can see that even though it’s my 30th birthday, I went out of my way to create something for my audience. In this case, i’ts the 10 Lessons From Turning 30.

Now, there’s one thing to keep in mind there. You might think something’s amazing, but your audience might not agree.

So, do your research and ensure your audience will find your posts interesting, and will want to engage with them.

Remember, the goal of your Instagram content is to either: entertain, inform, or engage. Keep this top of mind when posting stuff on this platform.

Also, don’t make the mistake of posting low-quality stuff. Instagram is predominantly a visual platform.

Therefore, regardless of how engaging and captivating your post might be… If the visuals aren’t up to standards, the posts won’t produce the desired results.

Tip #3 – Promote Your Instagram Profile On Other Platforms

This is crucial, especially if your Instagram profile is relatively new.

How do you reckon people will find you?

The best way to go about it is to make it as easy for them as possible, by including a link to your Instagram profile in other channels.

For instance, if you already have a decent number of fans on Facebook – let them know you’re on Instagram too!

This can be done both through posts, as well as by including a link to your Instagram profile in your Facebook page description.

You can even boost Facebook posts, to ensure they appear in your FB audience’s news feeds.

You can do the same on Twitter, LinkedIn, and other social media platforms.

That said, don’t forget to add social buttons to your website as well. For example, I include all my social handles at the end of each blog post.

Makes it real easy for people to find and get in touch with me. And, they can do so using a platform they prefer.

Alternatively, you can also add this on the navigation bar of your website, or in the “About Us” page.

In any case, this will make your Instagram profile easier to find.

And the easier time people have finding you, the more Instagram followers you’ll gain. It’s a simple numbers game, really.

Tip #4 – Use Appropriate Instagram Hashtags For Followers

Hashtags are the bread and butter of Instagram.

They’re not just for fun, they actually have an important function.

When someone is searching a specific hashtag, if you’ve used it on your posts, they’re much more likely to find your content.

However, it can be a bit tricky if you don’t know much about hashtags.

What you can and should do is search for popular hashtags, relevant to your industry.

Think of it as if you were doing keyword research. Brainstorm different hashtags users might be typing in their Instagram search bar to find content related to your business.

Then, perform the search yourself. Instagram will list out similar hashtags by popularity. Consider including some of them in your posts.

Alternatively, you can create your own branded hashtag. How? Simply make one up.

Here’s an example of branded hashtags I use in my posts:

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However, make sure not to go overboard with the hashtags.

Using too many may distract the audience from the post’s capture. Therefore, they’ll miss the message you’re trying to send.

Dozen or so hashtags might also come off as desperate and spammy.

So, choose you hashtags wisely, and stick to 3-6 per post.

Tip #5 – Get On Instagram Explore Page

If you’re an active Instagram user yourself, you’re likely familiar with the Explore Page.

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Users access this page by clicking on the magnifying glass icon at the bottom of the app.

The page features content Instagram believes you might enjoy, based on the accounts you’re already following.

It doesn’t feature just the posts, but Instagram Stories as well.

So, it pays off to take the effort and increase your chances of getting on this page.

Whenever your target audience “explores” Instagram, there’s a chance to get your content in front of them.

So, how does one get to the Explore Page anyway?

It’s not exactly clear how Instagram chooses content for the Explore Page… However, it’s likely a combination of these factors:

  • Content that’s similar to what the user has engaged with in the past
  • Content that has high engagement (likes and comments)
  • And content similar to that of accounts the user is currently following

Again, hashtags play a vital role. Browse through the Explore Page yourself, to see what hashtags are dominant in your niche.

Also, take a closer look at what type of content your audience enjoys the most. Then, create similar posts following the same guidelines.

If you’re implementing the 2nd tip from the list, you’ve already got the engagement part covered.

Bottom line is, follow the previous tips and check out the Explore Page yourself to see what’s trending.

Then, create similar content and you’ll maximize the chances of getting featured on here.

Tip #6 – Find & Follow Instagram Influencers And Active People In Your Niche

This should be a habit in your business as a whole, not just on Instagram.

You always want to be an active member of your community and stay up to date with everything that’s going on in your industry.

On Instagram, this translates to following other influential accounts. This doesn’t mean just your competitors, but also experts, and individuals tied to your industry, who already boast a sizable following.

Here’s the thing… When you follow someone on Instagram, they’ll likely check out your profile. If it’s filled with relevant, engaging content, they’ll likely follow you back.

And their audience can see who they follow. Which means, your business might get discovered though someone else’s profile.

Check out this amazing video i found on youtube by Biaheza where this young guy walks you through the whole process step by step, check it out.

So, you’re basically leveraging other people’s profiles to build your own following. And it’s perfectly ethical!

Therefore, there’s no reason not to like a relevant profile, even if they’re a direct competitor.

You might even consider writing a witty or informative comment on some of their posts.

Again, this can grab the attention of users who are viewing the post. They might end up checking out your profile and giving you a follow.

You can further increase the chances of that happening by answering the audience’s questions. Just don’t forget to direct the response at them with the @ symbol.

Otherwise, they won’t receive a notification about your response.

Tip #7 – Be Consistent With Posting Everyday On Instagram

Consistency is key when it comes to building a following on any social media.

Your current Instagram followers will quickly lose interest if you’re posting every once in a blue moon.

They not only expect quality content from you; they also expect it on a regular basis.

On top of that, when they like and comment on your posts – their followers can see that activity.

Which in turn means higher exposure.

And besides, the more you post, the higher your chances of being discovered.

There’s also the possibility that your Instagram followers might share the content they enjoy with their friends.

So, it definitely pays to be consistent with your posts. But, how often should you post?

Ideally, you want to post daily. However, that isn’t always realistic.

In my honest opinion, you should aim to post at least 3-4 times a week.

Tip #8 – Choose The Best Times To Post On Instagram 

In order to increase engagement and your chances of being discovered, you need to post when the majority of your audience is active on the platform.

Obviously, different times work best for different types of businesses.

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Still, there have been quite a few studies who leveraged data from businesses all over the globe to give you a rough estimate of average best posting times.

Here’s what CoSchedule has found:

As surprising as it might be, the weekends aren’t the best days to post on Instagram.

It’s actually Mondays and Thursdays. The best times are also somewhat unexpected, with one of them being 2 AM.

Although these might not be true for your business, it’s a good starting point.

You can post at the times you see on the image above, and then monitor the engagement of each post.

Later, try moving the posting times by a few hours, and gradually you’ll figure out the best time for your business.

Tip #9 – Write Compelling Instagram Captions

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However, captions play an important role as well.

If you’ve ever done A/B testing before, you already know that a few words can have a huge impact on conversions.

Therefore, a single sentence caption has a significant role in increasing engagement on Instagram.

It gives the necessary context to the story you’re telling with the visual. And a witty, interesting, or informative caption might just make the users more inclined to leave a like or a comment on your posts. And we’ve already discussed the role these play when it comes to your Instagram exposure…

 

When writing captions, there are a few things to keep in mind.

First, you want to ensure the predominant words are at the front. The reason being that captions cut off after a few lines of text.

You want to ensure your message is clear from the get-go, even if the users don’t see the whole text.

You might also consider asking your audience a direct question. This will give them an incentive to comment on the post, further increasing your engagement.

Also, don’t be afraid to splash in a couple emojis. They draw attention, and can add the fun aspect to the post.

But, make sure that fun and relaxed is what you’re going for. A business in a super serious industry should probably avoid them.

And lastly, try experimenting with different lengths. Sometimes, a picture doesn’t tell a thousand words and may require an explanation (context I mentioned earlier).

Other times, the visual will be powerful enough and a single line of text might suffice.

Tip #10 – Create Amazing Profile Account (Don’t Forget The Bio!)

A well-developed profile is your ticket to quickly growing your Instagram followers.

By having a curated profile, that sends a clear message, and is visually appealing – you’re making it much more likely that whoever stumbles upon it will hit that follow button.

Your profile includes the profile picture, your name, username, website, and bio.

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The name holds up to 30 characters. Characters, not words – keep that in mind.

Spaces are counted as characters, as well. So, you’ll be quite limited here.

But, what’s the big deal? Shouldn’t it just be the name of your business?

Well, the thing is, your Instagram name is included in the search function.

Therefore, if possible, you might want to include a keyword here.

Your username, on the other hand, should be the same as all your other social media profiles.

The reason is simple – you’re making it easier for users on other platforms to find you on Instagram.

As for website, this is the only place where you can include a clickable link. Apart from CTA in ads, of course.

So, make sure to send your Instagram followers to a relevant page on your website. This doesn’t necessarily have to be your home page.

It can be a landing page where they can opt-in for one of your lead magnets, or a product page where they can check out your offers.

Finally, the bio allows you to write up a short description of you and your brand. It’s up to 150 characters long, so you’ll still have to be brief.

Here, your goal is to convince the target audience to follow your Instagram profile, using compelling copy.

#Tip 11 – Ask Your Instagram Followers To Tag Their Friends

Don’t shy away from asking your Instagram followers to tag their friends in your posts.

If your post is interesting enough, they will likely comply. This will, in turn, expose your content to a much greater number of users.

For example, say you’re running a bakery. You can post a breathtaking visual of your famous doughnuts, and ask them to “tag a friend who appreciates their delicious sugary goodness”.

It can work for any type of business, provided you have some creativity, and already have a good relationship with your existing Instagram followers.

Tip #12 – Search & Tag Trending Location On Instagram

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Image credit: Social Media Examiner

If you’re running a brick & mortar business, or if your business have a physical location, you might want to consider tagging your photos with that location.

And it’s not just so that the users can find you more easily in the real world. By clicking the tagged location, they can see ALL posts you posted from the same location.

Which means higher engagement, and therefore higher exposure!

Even if your business isn’t bound to a specific location, there might be situation where you can and should take advantage of this feature.

For instance, you can tag your location if you’re posting photos from a live event.

How do you add a location to a post? It couldn’t be any simpler, really.

 

Just tap the one you want to tag the location to, then click Edit.

You’ll see the option to “Add location”. Tap it, write the location name, save the edits, and  you’re done!

Tip #13 – Create Instagram Stories With Free Apps

Instagram gives you the opportunity to go beyond users’ feed, with Instagram Stories.

True enough, they disappear after 24 hours, but that’s still plenty of time for your Instagram followers to engage with them.

Data from Instagram itself suggests that almost every first Instagram Story results in a direct message. Furthermore, one third of those Stories come from businesses!

So, if you’re not utilizing this feature, you need to start creating Instagram Stories today.

Tip #14 – Learn To Create & Run Instagram Ads

Instagram paid ads are a great way to reach your target audience.

They give you an opportunity to get your content in front of a large number of people, who wouldn’t have otherwise seen it in their feeds.

They function fairly similarly to Facebook ads, in regards to the targeting options.

You can target your audience based on their location, demographics, interests, and even behaviors.

If your marketing budget allows, you should definitely throw in a few ads to quickly increase your exposure.

Apart from just the feed, you can also advertise to your Instagram followers through stories.

This is another amazing option, since Story ads show in between other user’s stories. They simply have the “sponsored” label on them, but other than that, users wouldn’t be able to tell them apart from random Stories.

 

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The best thing about Story ads is that they’re not as obtrusive as regular ones. Consequently, the audience is generally much more receptive to them.

Tip #15 – Use Insight Instagram Analytics Tools For Insights 

There’s a number of Instagram analytics tools that can give you pretty valuable insights.

The data these tools provide allow you to see impression for every post, including reach, engagement, top posts, and so on.

You can also quickly get access to your audience’s demographics. Planning your marketing efforts by relying on relevant data is always a good idea.

This information can help you figure out what’s working, and which parts of your strategy aren’t delivering expected results.

Then, you can tweak your strategy accordingly, and start gaining more Instagram followers.

For example, you might learn that the majority of your audience isn’t based in the US from these insights. In response, you can switch up your posting times to align them with the times your audience is active on the platform.

In turn, you’ll see your number of Instagram followers rapidly increasing.

Conclusion On Growth Hacking Instagram

There you have it – 15 quick & easy tips to grow your Instagram followers.

Hopefully, these tips will help you increase your presence on Instagram, grow your following, and acquire plenty of new leads and customers.

Just make sure you’re posting high quality, relevant content, at the right times, and with consistency.

Pull this off, and splash in a few other tips from the list, and you’ll be an Instagram sensation in no time!

What do you think about this tips?

Have any of your own you’d like to share? Then go ahead and leave a comment below. 😉

You can also check out our post on the new instagram algorithm hack for 2019

Are you interested in learning how to reliably create powerful, result-oriented Instagram campaigns?

Campaigns that will help you build brand awareness, attract TONS of new leads & customers, and skyrocket your sales…

Then check out my Money Making Starter Kit. It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

It’s an invaluable resource that will allow you to create winner social media marketing campaigns with ease.

And that’s only the beginning. You’re also getting funnel reports, checklists, 101 marketing secrets, a proven list building system, and a whole lot more…

Click here to get instant access to the Money Making Starter Kit and discover how you can start bringing in 7 figures with your business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

 

What Is Facebook Ad Transparency And What Does It Mean For Your Business?

It’s no secret that Facebook’s always been primarily concerned with the user experience. Hence, they are always implementing new features that help make the time you spend on the platform more enjoyable. One such recently added feature is Facebook ad transparency.

Essentially, Facebook ad transparency means that every user has access to more information regarding the ads they see on Facebook, as well as businesses and organizations with pages on the platform.

Here’s the official announcement, posted on June 28th on the Facebook Newsroom.

There’s recently been a lot of noise regarding Facebook. I’m sure you’ve at least heard about the data breach “incidents”.

So now, Facebook’s trying even harder to live up to the expectation of its end users, in order to regain the credibility.

One of the common criticisms of the platform is that it wasn’t paying enough attention to advertisers’ behavior.

People were (and many still are) concerned about businesses and individuals spreading messages of hate, running misleading advertisement, or misusing their Facebook data to target them with certain types of ads.

The response from Facebook’s COO, Sheryl Sandberg, clearly shows that they’re aware of the problem and are actively working on a solution:

“We underinvested in prevention. We underinvested in proactively policing the ecosystem we have built.”

What’s Different Now, With The Facebook Ad Transparency? 

Like I said, the users now have access to a lot more information regarding ads businesses are running on the platform.

For example, say someone visits your business’ Facebook page.

Now, Facebook ad transparency allows them to simply click the “Page Info and Ads” tab to see all your currently active ads.

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They can also see other relevant information about your business.

This allows you to see any recent name changes, and when the page was first created.

In their official statement, Facebook claims they’ll be adding more info to these pages in the future.

But, let’s get back to ads for now.

When someone clicks the “Info and Ads” tab on your page, they’ll be able to see all your currently active ads.

This includes ads that aren’t shown to them. In other words, literally anyone can view all your ads at anytime.

Regardless if they’re among the people you’re targeting with said ads… Facebook ad transparency applies to ALL users.

Now, it’s vital to understand that this doesn’t simply give them insight into your Facebook ad strategy.

In fact, this gives them a certainly level of “control” over the ads they expect to see on the platform.

More specifically, they can sort all your currently active ads and flag any one they deem inappropriate, for whatever reason (explicit, violent, misleading, sexual, etc.)

Big Announcement Regarding Political Ads

Believe it or not, one of the things Facebook’s been accused of is allowing advertisers to “swing” presidential elections, simply by failing to regulate the matter.

In response, they’ve decided to “shed the light on Ads with political content”. 

What this means is that U.S. based users will be able to see who is paying for a particular political ad, and how much money they’re investing in the platform overall.

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Simply navigate to Facebook’s ad archive, type in a keyword, and the ads will show up. As you can see in the image, it says who the ads were paid for.

Essentially, this means there’s no more funding political campaigns from the shadows. Everything’s transparent, and literally anyone can access this information.

This is just the first step however. The same feature should be available soon for Brazil, due to its upcoming election this fall.

Hopefully, the entire world will soon have access to this crucial information.

Apparently, the Cambridge Analytica scandal was a good wakeup call for everyone at Facebook.

The Facebook ad transparency feature was born as a result, after all.

And I’m sure Zuckerberg would like to avoid future dealings with the Congress, if possible. 🙂

Now, How Does All Of This Impact Your Business? 

If you’re not running any sketchy ads, you’ll be just fine.

If anything, this feature only plays to your benefit by giving you access to more info on your competitors.

Now, I know what you’re thinking… But flagging and reporting your competitors’ ads isn’t a viable strategy.

Anyhow, Facebook will likely review all ads flagged, and won’t remove ones that aren’t deemed offensive.

That said, you can and should take a look at the advertisements they’re running and try to one-up them.

Competitive analysis isn’t anything new, but this feature makes analyzing their entire advertising strategy on Facebook soooo much easier.

So far, Facebook hasn’t expressed how they’re planning on monitoring this type of behavior. Therefore, reviewing your competitors’ ads at length is fair game for now.

And it’s definitely something you should take advantage of. Just remember, they can do the same and take a quick peak at the ads you’re running, too.

One Final Piece Of Advice

It’s always a bad idea to “steal” other people’s creative solutions.

If your target audience seems an ad that hold uncanny resemblance to a competitor’s ad, they’ll more than likely consider it a rip-off.

And now, they can even report it, if they were so inclined.

So, when taking a look at your competitors’ advertising strategy, don’t just “borrow” their solutions.

Try to go deeper than an individual ad itself. Think of why it’s working and what types of ads your audience responds to the best.

Then, come up with unique and creative ads of your own that follow these guidelines.

With that said, keep in mind that this feature can give you the edge you need to stay on top of the competition and effectively reach your ideal customers.

I hope you’ve found this post useful, and that this new Facebook update will play to your business’ benefit.

If you have any questions or comments, feel free to drop them in the comment section below!

Want to learn more about effective Facebook advertising? Would you like to get instant access to a decade’s worth of knowledge and experience, from “in the trenches” experts, and learn the exact same strategies we used (and still use) to run million-dollar Facebook advertising campaigns?

Then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, running and optimizing wildly profitable Facebook advertising campaigns.

This will help you  generate new leads and customers on the platform, and grow your revenue.

Click here to discover how you can become a Wealth Academy certified Facebook Ads Specialist, and run your FB advertising campaigns the way million-dollar campaigns are run.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How Does GDPR Impact Your Facebook Advertising?

With all the recent talk about GDPR, business owners all over the world are concerned with the impact it might have on their business.

Although it’s a European law, it doesn’t affect just companies based in Europe. If you’re in the US, you might think this doesn’t concern you…

And you couldn’t be more wrong. In fact, GDPR applies to ALL companies who are collecting data from European citizens.

Not to mention that the fines for breaching it are astronomical.

They amount to up to €10 million, or 2% of the worldwide annual revenue for the previous financial year, whichever is higher.

Hence, GDPR isn’t something you can take likely. You can’t afford to overlook it, or you might put yourself out of business. For good.

One of the areas where you need to be GDPR compliant is Facebook advertising. I’m sure you’re aware of Facebook’s data-breach scandals…

Since the same rules apply to both Facebook and your business, you need to be careful how you advertise on the platform moving forward.

That’s what we’ll be focusing in this article. We’ll take a closer look at how GDPR directly impacts the way you create Facebook audiences, store and use data, and target potential customers.

But first, let’s take a look at what exactly GDPR is.

What Is GDPR?

GDPR stands for General Data Protection Regulation.

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It’s a regulation in the EU law regarding data protection and data privacy.

Obviously, it affects all EU based companies. However, like I mentioned, it also impacts everyone who “offers goods or services to, or monitors the behavior of, EU data subjects”.

The aim of GDPR is to give full control to EU citizens over their personal data.

It ads several protection layers to ensure that, when gathering and using personal data, businesses require the user’s explicit consent.

In that regard, businesses are forced to be completely transparent in how they acquire data, what data they collect, and what they do with it.

The regulation was enforced on May 28th this year. Since then, all businesses affected must be GDPR compliant.

GDPR is EU’s way of giving individuals (prospects, customers, contractors, and employees) a lot more power over their personal data.

In fact, individuals under the GDPR have the following rights:

  • The right to access – This gives individuals the right to access their data at all times. They can also ask how their data is used by the company after it has been gathered. The company must provide a copy of the personal data, free of charge and in electronic format if requested.
  • The right to be forgotten – Consumers can, at any time, withdraw their consent or choose to stop being a customer. In both instances, they have the right to request the company deletes their data.
  • The right to data portability – Individuals have a right to transfer their data from one service provider to another.
  • The right to be informed – Individuals must be informed about any data a company is gathering, prior to it being gather. They have to opt-in for their data to be collected. Furthermore, consent must be explicit, rather than implied.
  • The right to have information corrected– Individuals have the right to update their data, if it is outdated, incomplete, or incorrect.
  • The right to restrict processing – Individuals can request that their data is not used for processing. Meaning you can have their data, but cannot use it.
  • The right to object – Individuals have the right to stop the processing of their data for direct marketing. There are no exemptions to this rule. Any and all processing must stop as soon as the request is received. In addition, you’re obligated to inform individuals about this right.
  • The right to be notified – If there has been a data breach involving someone’s personal data, they have the right to be informed about it. This must be done within 72 hours of realizing there has been a breach.

Facebook’s Response To GDPR

Unless you’ve just woken up from a coma, you’re probably aware of Facebook’s GDPR nightmares.

In response, Facebook’s been concentrating its efforts to ensure transparency and GDPR compliance.

The three key areas they have to work on are: transparency, control, and accountability.

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It may sound a bit technical, but it’s actually fairly simple. Facebook will be making it a whole lot easier for everyone to see what FB knows about individuals, based on what they’re posting on their profiles.

Additionally, they will invest more effort to ensure that the way other parties, namely advertisers, handle data in compliance to GDPR.

Which means GDPR directly impacts you as an advertiser on the platform. And in more than one way…

In fact, you’ll have to do something similar to what Facebook is currently doing.

You’ll need to inform your prospects about the type of data you’re collecting. Also, they need to be aware of what you’re doing with that data, and who else will have access to it.

There’s no reason to be alarmed, if you’re only using standard options Facebook provides. Targeting people by interest won’t infringe on the GDPR.

However, this should concern you if you’re leveraging Facebook’s advanced targeting options. I’m mainly referring to Facebook Pixel and Custom Audiences.

In that case, you’ll need to ensure a “relevant legal basis” for use of customer data.

This practically means you need acquire consent of each and every person whose data you’re holding or using.

So, you might want to hold off from running Facebook ads for the time being. Until you ensure GDPR compliance, that is.

The reason is simple – every company is responsible for ensuring their own GDPR compliance. Ignorance won’t save you from the fines, and you won’t be able to put the blame on Facebook, either.

GDPR And Facebook Pixel

If you plan on using retargeting, Facebook Pixel will be a vital tool.

However, you might not be able to leverage your existing Pixel. Unless you’ve complied GDPR when utilizing cookies.

How will you know if that’s the case? Well, Facebook’s created a handy Guide to Consent.

It’s lengthy, but you should definitely read through it. The Guide states instances in which you must obtain users’ consent.

I won’t go into too much detail here, since you can read all about it o the link above. However, I will give a few examples to illustrate what this means.

Say you want to use Facebook Pixel to measure conversions and/or retarget prospects based on their previous activity on your website. Since the Pixel relies on cookies, you’ll have to obtain the visitor’s consent in order to retarget them with a specific ad.

The same rule applies if you’re collecting visitors demographics on your blog, for example.

So, how do you get their consent?

Simple – through a cookie banner. Just like any banner on your website, it’s clearly visible on your page.

The difference from regular banners, however, is that it needs to be displayed on every page. It must be there when the page loads for the first time.

It also needs to clearly tell the visitor what data you’re collecting, how, and what you plan on using it for. Only if they click “OK” or “Accept” do you have their permission (consent) to use the data for intended purposes.

Alternatively, if you’re using a registration form, you can inform the user, that by registering/creating an account, they are acknowledging that they’ve read your Privacy Policy, Cookie policy, and Terms and in doing so, they are giving you consent. Sort of like what Facebook is doing right now:

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GDPR And Cookies

With GDPR in full effect, there are some changes regarding the use of cookies that you need to be aware of.

GDPR states that the fact alone that someone’s using a website doesn’t mean they agree to cookies. Prior to May 28th, only a small number of websites simply informed their visitors that they’re utilizing cookies. Now, this will no longer suffice.

As with all other data-related actions under the GDPR, you require the visitor’s consent to use cookies. And it needs to be a clear affirmative action.

For instance, they need to click through an opt-in box, or enable cookies settings from the menu.

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Image credit: FreePrivacyPolicy

There’s one thing to keep in mind here:

You must not have pre-checked boxes on your opt-in formsThe individuals need to willingly select the option themselves.

At the same time, you must, at all times, give them an opportunity to opt-out. Basically, prospects reserve the right to revoke their consent at any point in time, without listing the reason. You must enable them to do it just as easily as they consented.

For instance, if they enabled cookies from a settings menu, they need to be able to disable them as well.

GDPR And Custom Audiences

Here’s where things get a bit more complicated. First, we need to understand the terms data controller and data processor. 

Data controller handles personal data, whereas data processor, as the name suggests, processes data for other controllers.

Now, why is this distinction important?

Well, in regards of the Facebook Pixel, Facebook is actually the data controller. This means it falls onto Facebook to inform your visitors that their data is collected, processed, and used for retargeting purposes.

However, with Custom Audiences, the roles are swapped. Here, you are the controller and Facebook is merely a processor.

This implies that YOU are responsible for for complying with GDPR when uploading Custom Audiences on Facebook.

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Now, what does this entail?

Well, when using Custom Audiences for targeting, you will have to provide “proof” of consent.

It’s not yet clear what this proof will be, as Facebook is still working on this matter.

They’re in the process of developing a Custom Audiences permission tool. You’ll be required to use it, if you want to continue leveraging Custom Audiences.

For now, it’s best to act as if this option is currently disabled. Otherwise, you’ll be breaching the accords of the GDPR.

Interesting note: You’ll no longer be able to share Custom Audiences between business accounts.

So, What Happens To Custom Audiences You’ve Already Created?

The answer depends on how you’ve created them, regardless of what source you’ve used.

Whether you upload the custom audience from CRM data, newsletter subscribers, or a customer database…

If you haven’t acquired explicit consent from every single person on the list, stating that you have their permission to market to them, you’ll have to delete their information from the Ads Manager. 

The same holds true for your email lists. Although it doesn’t necessarily mean deleting all of your contacts.

In fact, I’m sure you’ve received at least a dozen emails from companies saying that they’ve updated their privacy policy.

If you haven’t already, you need to craft a similar email. It should contain links to your Terms and Privacy Policy, as well as ask the subscriber to confirm that they agree to updated terms. Remember, they basically have to opt-in again. In other words, they have to give you their consent.

If they don’t, and you haven’t previously acquired their explicit consent, then you can no longer promote stuff to them.

I mean, technically you can, but you’re risking the astronomical GDPR fines I mentioned earlier.

Don’t forget, since GDPR is an EU regulation, this only applies to EU based subscribers.

What About Leads Ads? 

Facebook Leads Ads are a power tool in every business’ arsenal.

They allow you to run ads with the purpose of acquiring new, qualified leads.

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Image credit: LeadSquared

However, GDPR has made them slightly more complicated, as well.

How so? Well, they state that, in the case of Leads Ads, both Facebook and you are data controllers at the same time.

This translates to both of you being responsible for GDPR compliance.

So, to acquire leads with Facebook ads now means both you and Facebook have to inform the prospects about the acquiring and processing of their data.

However, Facebook has (thankfully) made this pretty straight-forward for advertisers.

When creating a Leads Ad, you can simply link it to your privacy policy. In other words, you’re acquiring consent in real-time.

GDPR And Instagram

You must not forget the fact that Facebook owns Instagram.

All Instagram ads are run through Facebook Ads Manager. Hence, the same GDPR compliance rules apply to this platform.

However, this doesn’t entail taking extra steps to ensure compliance on this platform. It follows the exact same rules as Facebook at all times.

So, after you’ve ensured GDPR compliance on Facebook, you’re good to go on Instagram as well.

This is true for Messenger and WhatsApp, as well.

Final Thoughts

If you’re targeting people in the EU, or planning on doing so in the future…

Then ensuring your business is GDPR compliant in all areas is a must. 

Although it’s not necessary for US based customers, it certainly will help add a sense of security in regards to their privacy-related concerns.

As far as Facebook goes, you need to be extra careful. Read the Facebook’s Guide to Consent carefully, and make sure to go through GDPR FAQ page as well, to ensure you don’t miss anything.

This will help you avoid the scandals Facebook went through… And, once you’ve ensured GDPR compliance, you’ll be able to continue utilizing all the powerful targeting options Facebook has to offer.

Until then, if you want to run Facebook ad campaigns, it’s best to stick to their default settings.

So, get to work and make sure your business is fully GDPR compliant.

In the meantime, if you want to learn how to craft powerful Facebook Ad campaigns – the way 7-figure professional marketers do…

Then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, and running wildly profitable Facebook advertising campaigns.

This will allow you to reliably generate new leads and customers through compelling Facebook ads, and as a result – maximize your revenue.

Click here to enroll TODAY and launch yourself as  a Wealth Academy certified Facebook Ads Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Best Time To Post On Facebook To Get Maximum Exposure

Best Time To Post On Facebook To Get Maximum Exposure

Does the timing of your posts affect the engagement they receive? Is there the best time to post on Facebook, which would guarantee maximum exposure?

In this article, I will attempt to provide a satisfactory answer to these questions.

I’m sure you know that promoting your content on social media is an excellent way to increase your organic reach, build brand awareness, and engage with potential customers. The trouble is, Facebook’s algorithms are constantly changing.

This can drastically affect whether your content shows up in the user’s news feed.

It goes without saying that your content needs to be interesting and relevant. This is a requirement if you’re hoping to grab the attention of your target audience on Facebook. However, that’s not the only element that determines the exposure of your posts.

Various studies have shown that WHEN you post is equally as important as WHAT you’re posting.

By posting when most of your target audience is browsing through their news feed, you’re drastically improving the chances that they’ll get to see and interact with your content. 

What’s The Best Time to Post On Facebook?

It’s difficult to provide a definitive answer to that question. The answer may largely depend on the type of business you’re running.

It’s also predominantly influenced by the type of audience you’re trying to reach.

In any case, you can’t expect to get an answer like “Thursdays, exactly at 3:14 p.m., if you’re promoting cycling gear”

So, does that mean we’re back to square one? Not necessarily.

Just like everything else regarding online marketing, you will have to do some testing and rely on data to figure out the peak times for your business.

That said, the studies I’ve mentioned earlier can give you a general sense of the average best posting times. They’re a great starting point for determining the best posting schedule for your business.

So, What Do The Studies Say?

According to Quick Sprout, it’s better to post during the week, than on weekends, with engagement being the highest on Thursdays and Fridays.

Another interesting thing they’ve found is that people generally seem a bit happier on Fridays (who would’ve guessed?) and that they interact with funny or upbeat content the most.

Huffington Post has reached a similar conclusion regarding Thursdays and Fridays being the best days to post on Facebook. In addition, the results of their studies suggest that it’s best to avoid posting on Mondays and Wednesdays.

Kissmetrics, on the other hand, revealed that the best day to share stuff on Facebook is Saturday, with shares spiking around noon and later in the evening (after 7 p.m).

Buffer: Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 p.m. to get the most shares to 3 p.m. to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.

Dustin Stout confirmed everyone’s suspicions and concluded that posting overnight is generally a bad idea, with the worst times being anywhere between 8 p.m. and 8 a.m.

CoSchedule’s data indicates that the best time to post on Facebook is from 9 – 10 a.m, 1 p.m. at noon, and at 3 p.m. 

They beautifully summed up the findings from different studies, and here’s what they came up with:

Image credit: CoSchedule

Discover The Best Time To Post On Facebook For YOUR Business

Like I mentioned, it’s best to use this information as a baseline. Test out different dates and times to determine when’s the best time to post on Facebook for your audience.

Start by posting your content at the average best times (weekends between 12 – 1 p.m. and Thursdays and Fridays from 1 -4 p.m.)

Monitor the performance of your post, and change it up each week by one or two hours. Do this consistently, and you’ll eventually start picking up on trends and understand which posts get the most engagements, and when.

You don’t need to be chained to your desk to make sure that you’re posting at exactly the right time. 

You can simply schedule your posts. Facebook will post them for you at the time and date that you choose.

First, you’ll need to create the post. Once you’ve satisfied with it, DO NOT hit Publish.

Instead, click the arrow pointing down next to Publish, and select Schedule from the drop-down menu.

Below the publication, select time and date when you want the post to go live, and hit Schedule to confirm.

You can always change the time and date, or completely delete the scheduled post. Simply click on Publishing Tools at the top of your page. From there, navigate to Scheduled Posts in the left column, and click on the post you want to edit.

I would recommend posting only once a day. This helps ensure the audience has an equal chance to interact with every post.

That said, you can also rely on Facebook’s Insights to get comprehensive reports on all of your posts. Here, you can see which ones have had the most engagement, and use that data to determine when your audience is usually online.

When on your page, simply navigate to Insights and then click Posts to see when your audience interacts with your content the most.

One final thought: Time zones can play a huge role in determining when you should post. So, if your audience spans all over the globe, take that into consideration and adjust the posting times accordingly. Aim to hit the best time for the majority of your audience.

Need Help Creating A Powerful, Compelling Facebook Ads Campaign?

If you want to leverage the full power of Facebook to grow and expand your business, then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, and running wildly profitable Facebook advertising campaigns that will reliably generate new leads and customers, and maximize your revenue.

Click here to discover how you can become a Wealth Academy certified Facebook Ads Specialist, and run your FB advertising campaigns the way million-dollar campaigns are run.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

6 Quick Tips To Boost Facebook Engagement And Attract More Leads & Customers

With the recent scandals involving Facebook and GDPR, people have started doubting the platform. It’s true that user’s confidence in Facebook has taken a blow… However, despite everything that’s been going on, it still remains one of the best social media platforms for businesses who want to reach their audience. Facebook engagement is still sub-par to none.

What contributes to this is mainly the number of active users on the platform. Data-breach scandals haven’t had as big of an impact on the activity of users, as one might have suspected. In fact, Facebook still boasts 2 Billion active monthly users. That’s reason enough to continue leveraging it, from a business owner’s perspective.

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I’ve said this countless times, and I’ll say it again… Most of your target audience is already on Facebook. That’s where your business needs to be as well.

Even with the GDLR issues, it’s highly unlikely anyone’s going to stop using Facebook. People aren’t going to massively start deleting their accounts.

If anything, the number of users will likely keep increasing the in the future. That’s why you still need a solid presence on the platform.

That’s why, in this article, I’ll share with you 6 powerful Facebook engagement tips.

Hopefully, this will help you make the most out of FB business opportunities, and help you generate tons of new leads and customers.

Why Is Facebook Engagement Important? 

Before I start discussing specific engagement strategies, let’s briefly take a look at what Facebook engagement entails.

Boosting Facebook engagement means getting more of your target audience to:

  • Like your posts
  • Comment on your posts
  • Share your content
  • Regularly follow your updates
  • Watch your videos
  • And ultimately – click your links and check out your offers

High engagement means a decent number of people are performing these actions. In turn, the audience interacts more with your content and your business.

Furthermore, your exposure is higher, meaning you’re attracting more qualified leads and driving more traffic back to your website.

Engaged prospects are also more likely to convert to paid customers.

Bottom line – increased engagement means more traffic and higher conversions.

And if you have this good of a business opportunity, why not take advantage of it?

These 7 Facebook engagement tips will help you do just that.

1. Honor The Holidays 

The key to high Facebook engagement is posting content relevant to your audience.

If it’s relevant, valuable, and interesting – your audience is pretty much guaranteed to engage with it.

And one of the best ways to do this is by honoring holidays. They are a great opportunity to get creative and remind your audience about your brand.

If they keep your business top of mind, they’ll be much more likely to make a purchase.

Now, I’m not just talking about holidays everyone knows and celebrates. New Year, Easter, Christmas, etc. are all a must.

However, you can also include less know holidays and national days.

For instance, if you’re running a flower shop, you wouldn’t want to miss the National Gardening Week.

That’s just one example, but you get the idea. If a holiday is relevant to your business, use it to boost your Facebook engagement!

Depending on the nature of your business, you might even want to look into the fictional holidays.

Regardless of the particular holiday, the goal is the same: getting your audience to interact with your business.

2. Join OR Create A Facebook Group

The Facebook business page isn’t the only option available to you as a business owner.

People often overlook Facebook groups, despite them being an amazing engagement engine.

They allow you to create a community where your prospects can interact with you, as well as amongst themselves.

We all have that innate sense of needing to belong somewhere. If your audience feels they belong in your community, you can bet that most of them will end up as life-time customers.

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However, the question here is how do you leverage a Facebook group to drive traffic and increase conversions?

Well, you have your business page. It’s primarily used to post updates and relevant content, right?

The Facebook group, on the other hand, doesn’t position you as a business interacting with potential customers.

Instead, it gives you the opportunity to be an active member of the community.

It can be your own group, where potential customers can enjoy a more personal relationship with your business. They get to interact directly with the face behind the brand. They can ask questions and promptly receive answers, actionable advice, insights, etc.

Alternatively, it can be a group where you and other experts in your field discuss industry trends. Here, everyone interested in the topic(s) can find valuable information.

If you’re frequently posting and joining discussion, the audience will perceive you as an expert. And they’ll be much more inclined to consider doing business with you, if you’re a recognized authority in your field.

So, you can either find a relevant group or create your own. The choice is all yours!

3. Give Them The Incentive To Interact With Your Business

Here’s the thing… Unless you give the audience a reason to interact with your business, they won’t.

They require an incentive. And I’m not just talking about posts that will be happy to like and comment on.

In fact, I’m referring to stuff that inherently requires audience engagement. More specifically: surveys, polls, and quizzes.

All three options are pretty much guaranteed to spark engagement. Most fans are grateful to share their opinions on a brand they like.

So, ask them to! This is a great way to engage your audience, because you’re asking them a direct question.

Make sure they know that their opinions matter. That you will take their feedback to heart, because your goal is to provide the best possible service and ensure their satisfaction.

Trust me, 99% of people will have an overwhelmingly positive reaction to this. The consumers are generally tired of people trying to force their products on them.

If you appear as someone who genuinely wants to help them improve their life and/or business, they’ll start flocking to you!

That said, surveys are typically reserved for more serious topics. For example, if you’re gathering data on potential customers.

Polls and Quizzes are a bit more relaxed, and honestly – more fun.

Here’s an example of one of my recent Poll posts:

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4. Post At The Right Times

I’ve already covered this topic in great detail in another post.

So, I’ll be brief here.

The thing to understand here is that when you post something is just as important as what you’re posting.

Depending on your niche, different times might work better or worse. It’s largely determined by when the bulk of your audience is online.

You don’t want to post at 6 am, if your audience is most active during the night hours.

Your post might be fantastic, but it doesn’t really matter if nobody gets to see it…

That said, there are some general rules you can follow. If nothing else, they’ll be a good starting point.

You can change up times by 30 minutes to 1 hour, and compare engagement during different times.

It might sound tedious, but there’s no other way around it. Testing is an essential part of digital marketing.

Here are the best times to post on Facebook for maximum exposure:

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These times are a summary of a variety of different studies on the subject.

Taking a closer look at the image above, you can see certain trends.

For instance, Sunday seems to be when the engagement is highest. Which makes sense, if you think about it.

It’s the weekend, people are resting in their homes, browsing Facebook. They’re much more likely to run into your post, than during busy workdays.

As for the times, 9 am, 1pm and 3mp seem to work the best.

Again, this is just a frame you can use as a starting point.

You’ll need to figure the best times for your business yourself.

5. Approach Your Audience Directly

Your fans already like the brand you’ve built on Facebook. They wouldn’t be spending time interacting with it, were this not the case.

Following the same logic, you can say that the majority of them would be glad to directly interact with your brand.

You simply need to initiate the contact. A great strategy here is to ask your audience to share stories of photos, based around the topic your business revolves around, or even one of your products.

For instance, say you’re running a restaurant. You can boost engagement by having your customers take selfies in the restaurant and sharing them with their friends on Facebook. In return, you can offer a free dessert or a small discount on their meal.

You can also create a fun & interesting challenges. Certain products, like wine for example, go along with a certain lifestyle. Here, you can boost Facebook engagement by having your audience submit pictures of their romantic dinners. You can select a few winners, and send them a bottle free of charge.

Check out what The Home Depot did to engage their audience during the holidays:

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They didn’t just post an image with a caption “Merry Christmas”.

They got inventive and creative, and gave the audience an incentive to participate in a contest, ensuring their brand stays top of mind during the holidays.

Alternatively, you can just ask them what their favorite occasion to consume your product is.

It’s little things like these that can significantly boost your engagement. With multiple strategies combined, you should interact with your FB audience at least once a week.

So, get creative and always try to come up with new ways to engage them.

6. Take Advantage Of Videos

For better or for worse, Facebook’s quickly becoming more video oriented.

You must have noticed some of the changes that signify this.

For example, when you play a video, you can continue scrolling down. The video will keep playing on the left-hand side of your screen.

I wouldn’t be surprised if, in a few years, videos completely replace other types of posts on Facebook.

So, start thinking for the future and start using videos on Facebook a lot more.

Even the data signifies that this is something all business owners should consider.

As much as photos have been in the spotlight, engagement-wise videos are slowly getting a much better response.

So, go out of your way to enrich your Facebook page with a handful of videos. It’ll pay off tenfold in the long run.

Oh, and lest we forget – there’s also Facebook Live!

This handy (relatively) new feature allows you to livestream for your audience.

You can share important announcements this way, and also give the audience an exclusive look behind the curtain, every once in a while.

Or just share an incredible experience, while chatting with your audience, like I did:

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A neat feature of FB Live is that audience can comment during the video.

So, you can even host a Q&A session this way, where you’ll discuss a specific topic or problem they’re interested in.

All in all, I believe you should definitely add more videos to your Facebook arsenal.

They’re an amazing way to increase engagement and connect with your audience on a deeper level.

Final Thoughts

It’s a general rule of thumb that, if you want to get noticed, you need to stand out from the competition.

A daunting task, considering there are tens of thousands brands on Facebook. What you can and should do, however, is boost your engagement.

The Facebook engagement tips I shared here will help increase the chance of getting noticed by your target audience.

This will result in more leads, trust-based relationships with prospects and customers, and ultimately – more sales and higher profits.

That’s why, it’s more than worth it to invest time and money in developing a solid Facebook strategy.

If you can turn the world’s largest social media platform into a tool for generating leads and converting them into customers, your business will grow at lightning-fast speed.

Want to learn how you can leverage the full potential of Facebook?

I’m sure you’re aware that Facebook offers fantastic targeting options, meaning you can laser-target your audience with cost-effective Facebook ads.

If you want to learn how to create powerful, high-converting Facebook campaigns the way million-dollar campaigns are run…

Then I invite you to join the Wealth Academy Facebook Ads Specialist certification program.

You’ll get a tested & proven formula for creating, setting up, running and optimizing wildly profitable Facebook advertising campaigns.

It’s a surefire way to reliably generate new leads and customers for your business, and maximize your revenue.

The strategies you’ll learn are based on decade’s worth of data and combined experience of dozens of 7-figure marketers.

You’ll learn exactly what works right now, and how to quickly implement it into your own business.

Click here to enroll into the program and launch yourself as a Wealth Academy Certified Facebook Ads Specialist! 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

5 B2B Instagram Tips To Step Up Your Game In 2019

Whether you’re already running ads on Instagram, or are just considering leveraging it… The 6 amazing Instagram tips I’ll share with you today will help you squeeze out the most value out of it, to generate tons of new leads and customers.

With the speed at which Instagram is growing, it will likely hit 1 Billion users this year.

Number of monthly active Instagram users 2013 – 2017

 

 

 

 

 

 

 

 

 

This is incentive enough to start advertising on the platform.

Thousands of B2B organizations are already taking advantage of the amazing opportunities Instagram provides.

If you’re not among them, you’re leaving a ton of money on the table.

A large part of your target audience is already on Instagram… So, why not get your offers in front of them?

This platform is amazing for increasing brand awareness and engaging with your audience.

When you create a solid Instagram advertising strategy, it can help generate a considerable number of new customers.

That’s why I put together this list of quick, easy, and actionable Instagram tips.

You can implement all of them right away, and see tangible results fairly quickly.

Ready to step up your Instagram game?

Let’s get started!

5 Awesome B2B Instagram Tips 

#1 – Post Original, Authentic Content 

Curating your Instagram profile with stock photos is all well and good…

But, users nowadays expect to see a bit more. Especially in the B2B environment.

They want to see the face behind the brand. They want a look behind the curtain.

And Instagram lets you provide that for them.

You can give them a sneak peek into your company’s culture or a specific offer with short, entertaining videos.

Here’s an example of a video I shared on my Instagram profile:

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Live videos and live streaming are also great options. This content is authentic, unfiltered, and 100% you.

It ads that human element to the B2B interactions. Your prospects will have a much easier time connecting with an actual person, than with a brand.

It will also be much easier for them to relate with the message you’re sharing.

Professional branding can often seem cold and distant.

Whereas, posting real-time content shows them that there are real people with real stories behind the brand.

This helps instill trust in potential clients and customers, making them far more likely to reach out and inquire about your products & services.

#2 – Post Often And Keep Things Interesting

Posting photos and videos on Instagram can’t possibly be easier. Or faster, for that matter.

This means you can create premium quality content in a blink of an eye. That’s a huge advantage over other channels, if you ask me.

Literally, all you have to do is open the application on your phone, and select add photo or video. You can then add filters, captions, hashtags, etc.

That’s the extent of editing necessary for this platform. And, you can upload stuff anytime, wherever you are.

Anyhow, it literally takes less than 2 minutes to post something on your Ig profile. So, post often – you really have no excuse not to.

And always remember to mix things up. People will quickly get bored of similar content.

Posting stock photos and motivation quotes is just lazy. Nobody wants to look at that all day.

So, get creative!

Also, it pays off to develop a solid Instagram marketing strategy.

I’d go as far as to say that you should have one person on your team dedicated exclusively to planning out, creating, and posting entertaining, engaging, relevant content on this platform.

#3 – Be Active In Your Field

If you want people to take notice of your business on Instagram, you need to be active. 

This means always being in the thick of things related to your niche.

You want the audience to recognize you as an active player in the community.

As a leader who’s up to date with everything in their industry. Someone who’s always there to give feedback and share valuable insights, relevant info, and actionable advice.

This goes far beyond simply posting photos and videos.

First and foremost, you’re going to want to reply to comments from your audience.

Whether they ask a question, share feedback on your business, or just write a witty comment…

Take the time to reply to them and show them that you both appreciate them and are actively trying to help, rather than just selling them on your products & services.

Furthermore, you also want to check out Instagram profiles of other influential people in your niche.

Do this regularly, follow these users, and like & comment on their content. Maybe eve leave a friendly comment from time to time.

You can find these accounts by searching specific hashtags relevant to your industry. Alternatively, you might find them in the Instagram’s explore page.

Remember, if you go out of your way to engage with your community, other people will be more inclined to engage with you.

#4 – Leverage Your Bio

Whenever someone visits your Ig profile for the first time, the first place they’ll look for more info about your business is your bio.

Provided they’re interested in the topic and your business, of course.

Obviously, you want to take advantage of this option. You want to tell your audience who you are, what’s your vision and mission, what they can expect, and how you can help them improve their life/business. That much is a given.

However, there’s another interesting advantage Instagram bio offers.

If you’ve been active on the platform for some time, you must’ve noticed that you can’t include links to your offers within the post captions.

However, you can and should include a link to your website or blog in your bio.

The bio can have up to 150 characters. That’s including the link. So, choose you words carefully.

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Admittedly, that’s not a whole lot. And, you’re limited to only 1 link. So, you can’t simultaneously link to your website, blog, and product pages, right?

Wrong! You can use an amazing tool called Linktree to create a custom link. It can link to a page that holds up to 5 different links.

So, you can indeed send an interested person to five different relevant links.

Oh, and don’t forget you can also include links in your Instagram Stories.

The drawback is, they only last for 24 hours once uploaded.

That said, they’re awesome for special deals and time-limited promotions!

#5 – Use Your Instagram Posts To Tell A Story

Don’t just randomly post the first thing that comes to mind.

Plan ahead and use multiple posts to weave an engaging story.

Everybody loves a great story. When one post sparks someone’s interest, they’ll be eager to see what the next one holds.

This hands-down beats the lazy approach of posting random, unrelated backoffice photos.

It’s also a great way to cut through all the noise on Instagram and ensure your profile stands out.

Speaking of stories, you also need to start using Instagram Stories a lot more.

You’re in no way limited to just single posts containing one photo or video. With Ig Stories, you can create a beautiful slideshow of both photos and videos.

Here’s a how Etsy expressed their creativity using Instagram stories:

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This is a great way to use multiple pieces of visually-appealing content to create a memorable story your audience will want to engage with.

Final Thoughts

If you’re not advertising your business on Instagram, then what are you waiting for?!

Although it’s mostly used by B2C businesses to reach a wide audience… Instagram can be a powerful tool for B2B organizations, as well.

You just need to know how to utilize it properly. And the B2B Instagram tips I shared in this article will help you do just that.

Like I mentioned, they’re quick and easy to implement. You can literally start doing this right now to increase your impact on Instagram.

After a while, your prospects will start recognizing you as an authority in your field.

In that regard, Instagram has the potential to be one of your main lead generation platforms.

So, don’t miss out on the opportunity to generate tons of qualified leads & customers.

Start applying the tips I shared and take your Instagram game to a whole new level!

Want to learn more about creating powerful social media campaigns? If you want to boost your online visibility, stimulate engagement, and drive sales using social media…

Then I strongly suggest you check out my Money Making Starter Kit.

It’s a comprehensive collection of top-performing marketing strategies and proven templates which you can copy & paste to create powerful campaigns that provide real, measurable results.

Get the Money Making Starter Kit and start growing your business TODAY.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

instagram tips, how to use instagram, instagram tips for businesses, instagram tips 2018, instagram tips for beginners, instagram marketing strategy, instagram post ideas

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. While traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

10 Facts You Didn’t Know About Facebook Advertising

Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach.

Let’s have a look at 10 facts about Facebook advertising:

1. Facebook bids are extremely sensitive to seasonality.

The whole Facebook algorithm is built on a bidding system that determines a price of an impression based on multiple variable factors. The amount of accounts bidding on a specific target is one of the factors that influences the price the most. The more people bid on a specific target, the more expensive an impression will be. This is why Christmas, Black Friday and other busy days usually have a higher cost per click.

2. Facebook offers a click to chat ad option.

This is not something new, but it certainly is one of the least used functions on Facebook. Click to chat campaigns can be great for customer service, and they can be set up using the click to website campaign type. Click to chat campaigns work very well with users who have already visited a website because they are familiar with a product or service and might have questions before committing to a purchase.

3. Facebook placements need different ad strategies.

Facebook currently offers an ad platform that encourages you to create ad sets that advertise across multiple devices automatically. However, different devices have different ad requirements and customer behaviors. I recommend you breakdown your campaigns and ad set by device to maximize performance.

4. The amount of text in the image influences delivery.

The more text you have in an image, the lower your delivery will be. Facebook prefers posts with images with little or no text. This will be rewarded with a higher distribution and a lower cost per impression. Facebook is currently classifying the image text ratio as ok, low, medium and high, which are explanatory units of measure.

5. Refreshing ad creatives is extremely important.

Most Facebook campaign types don’t give advertisers control over the frequency of ad delivery to the same user. This can easily create some discomfort in potential customers and drive them away from a potential purchase. Facebook advertisers need to change the content and creative of the ads quite often to avoid this issue.

6. Audience insights are a great source of targeting methods.

Using audience insights with conversion data can be a great source of information for any campaign. It provides additional ways to target users based on their online behaviors, purchase habits, housing situation, income and much more. Finding additional ways to communicate to targeted users will likely help expand the reach of a campaign and generate better performance.

7. Facebook has a pre-selected similar reach targeting option.

This option allows Facebook to show ads to audiences that are similar to the ones that you have selected and that are likely to generate extra conversions at a lower CPA. This option helps businesses expand their overall reach and visibility. This function works similarly to lookalike targeting, but it differs because it is based on data that comes from Facebook and not from the ad account manager.

8. Facebook allows you to limit the exposure on the audience network.

Many advertisers consider the audience network not a great ad placement because it doesn’t generate quality traffic. Facebook understands these concerns and developed two options to solve this issue. The first issue is to exclude specific website categories from displaying ads such as dating and gambling. The second option is to proactively upload a list of websites to exclude. This is going to boost performance by limiting the amount of clicks from placements that will never turn out to be a conversion.

9. Video ads don’t generate a great direct response.

If the goal of a company is to generate most of its business through video ads, Facebook is not the way to go. Video ads are great to communicate a message, but they aren’t necessarily the best option when it comes to website clicks. Videos are so engaging that the cost per impression needed to generate a click to the site will boost due to people taking other social action on the post, such as commenting and liking it.

10. The same bid won’t work forever.

Considering how Facebook bids are sensitive to changes in the marketplace, one strategy will not always be effective. Something that was working perfectly today might become unprofitable in a few days. This means Facebook bids require much more maintenance and constant tune ups.

In conclusion…

Facebook is a great advertising platform, and there are many changing elements in it. It is very important to always be alert and learn more about its recent changes and to take advantage of them before the competition to gain a first mover advantage.

Rocco Baldassarre

Read Rocco’s original post on “10 Facts You Didn’t Know About Facebook Advertising”


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