With the recent scandals involving Facebook and GDPR, people have started doubting the platform. It’s true that user’s confidence in Facebook has taken a blow… However, despite everything that’s been going on, it still remains one of the best social media platforms for businesses who want to reach their audience. Facebook engagement is still sub-par to none.
What contributes to this is mainly the number of active users on the platform. Data-breach scandals haven’t had as big of an impact on the activity of users, as one might have suspected. In fact, Facebook still boasts 2 Billion active monthly users. That’s reason enough to continue leveraging it, from a business owner’s perspective.
I’ve said this countless times, and I’ll say it again… Most of your target audience is already on Facebook. That’s where your business needs to be as well.
Even with the GDLR issues, it’s highly unlikely anyone’s going to stop using Facebook. People aren’t going to massively start deleting their accounts.
If anything, the number of users will likely keep increasing the in the future. That’s why you still need a solid presence on the platform.
That’s why, in this article, I’ll share with you 6 powerful Facebook engagement tips.
Hopefully, this will help you make the most out of FB business opportunities, and help you generate tons of new leads and customers.
Why Is Facebook Engagement Important?
Before I start discussing specific engagement strategies, let’s briefly take a look at what Facebook engagement entails.
Boosting Facebook engagement means getting more of your target audience to:
- Like your posts
- Comment on your posts
- Share your content
- Regularly follow your updates
- Watch your videos
- And ultimately – click your links and check out your offers
High engagement means a decent number of people are performing these actions. In turn, the audience interacts more with your content and your business.
Furthermore, your exposure is higher, meaning you’re attracting more qualified leads and driving more traffic back to your website.
Engaged prospects are also more likely to convert to paid customers.
Bottom line – increased engagement means more traffic and higher conversions.
And if you have this good of a business opportunity, why not take advantage of it?
These 7 Facebook engagement tips will help you do just that.
1. Honor The Holidays
The key to high Facebook engagement is posting content relevant to your audience.
If it’s relevant, valuable, and interesting – your audience is pretty much guaranteed to engage with it.
And one of the best ways to do this is by honoring holidays. They are a great opportunity to get creative and remind your audience about your brand.
If they keep your business top of mind, they’ll be much more likely to make a purchase.
Now, I’m not just talking about holidays everyone knows and celebrates. New Year, Easter, Christmas, etc. are all a must.
However, you can also include less know holidays and national days.
For instance, if you’re running a flower shop, you wouldn’t want to miss the National Gardening Week.
That’s just one example, but you get the idea. If a holiday is relevant to your business, use it to boost your Facebook engagement!
Depending on the nature of your business, you might even want to look into the fictional holidays.
Regardless of the particular holiday, the goal is the same: getting your audience to interact with your business.
2. Join OR Create A Facebook Group
The Facebook business page isn’t the only option available to you as a business owner.
People often overlook Facebook groups, despite them being an amazing engagement engine.
They allow you to create a community where your prospects can interact with you, as well as amongst themselves.
We all have that innate sense of needing to belong somewhere. If your audience feels they belong in your community, you can bet that most of them will end up as life-time customers.
However, the question here is how do you leverage a Facebook group to drive traffic and increase conversions?
Well, you have your business page. It’s primarily used to post updates and relevant content, right?
The Facebook group, on the other hand, doesn’t position you as a business interacting with potential customers.
Instead, it gives you the opportunity to be an active member of the community.
It can be your own group, where potential customers can enjoy a more personal relationship with your business. They get to interact directly with the face behind the brand. They can ask questions and promptly receive answers, actionable advice, insights, etc.
Alternatively, it can be a group where you and other experts in your field discuss industry trends. Here, everyone interested in the topic(s) can find valuable information.
If you’re frequently posting and joining discussion, the audience will perceive you as an expert. And they’ll be much more inclined to consider doing business with you, if you’re a recognized authority in your field.
So, you can either find a relevant group or create your own. The choice is all yours!
3. Give Them The Incentive To Interact With Your Business
Here’s the thing… Unless you give the audience a reason to interact with your business, they won’t.
They require an incentive. And I’m not just talking about posts that will be happy to like and comment on.
In fact, I’m referring to stuff that inherently requires audience engagement. More specifically: surveys, polls, and quizzes.
All three options are pretty much guaranteed to spark engagement. Most fans are grateful to share their opinions on a brand they like.
So, ask them to! This is a great way to engage your audience, because you’re asking them a direct question.
Make sure they know that their opinions matter. That you will take their feedback to heart, because your goal is to provide the best possible service and ensure their satisfaction.
Trust me, 99% of people will have an overwhelmingly positive reaction to this. The consumers are generally tired of people trying to force their products on them.
If you appear as someone who genuinely wants to help them improve their life and/or business, they’ll start flocking to you!
That said, surveys are typically reserved for more serious topics. For example, if you’re gathering data on potential customers.
Polls and Quizzes are a bit more relaxed, and honestly – more fun.
Here’s an example of one of my recent Poll posts:
4. Post At The Right Times
I’ve already covered this topic in great detail in another post.
So, I’ll be brief here.
The thing to understand here is that when you post something is just as important as what you’re posting.
Depending on your niche, different times might work better or worse. It’s largely determined by when the bulk of your audience is online.
You don’t want to post at 6 am, if your audience is most active during the night hours.
Your post might be fantastic, but it doesn’t really matter if nobody gets to see it…
That said, there are some general rules you can follow. If nothing else, they’ll be a good starting point.
You can change up times by 30 minutes to 1 hour, and compare engagement during different times.
It might sound tedious, but there’s no other way around it. Testing is an essential part of digital marketing.
Here are the best times to post on Facebook for maximum exposure:
These times are a summary of a variety of different studies on the subject.
Taking a closer look at the image above, you can see certain trends.
For instance, Sunday seems to be when the engagement is highest. Which makes sense, if you think about it.
It’s the weekend, people are resting in their homes, browsing Facebook. They’re much more likely to run into your post, than during busy workdays.
As for the times, 9 am, 1pm and 3mp seem to work the best.
Again, this is just a frame you can use as a starting point.
You’ll need to figure the best times for your business yourself.
5. Approach Your Audience Directly
Your fans already like the brand you’ve built on Facebook. They wouldn’t be spending time interacting with it, were this not the case.
Following the same logic, you can say that the majority of them would be glad to directly interact with your brand.
You simply need to initiate the contact. A great strategy here is to ask your audience to share stories of photos, based around the topic your business revolves around, or even one of your products.
For instance, say you’re running a restaurant. You can boost engagement by having your customers take selfies in the restaurant and sharing them with their friends on Facebook. In return, you can offer a free dessert or a small discount on their meal.
You can also create a fun & interesting challenges. Certain products, like wine for example, go along with a certain lifestyle. Here, you can boost Facebook engagement by having your audience submit pictures of their romantic dinners. You can select a few winners, and send them a bottle free of charge.
Check out what The Home Depot did to engage their audience during the holidays:
They didn’t just post an image with a caption “Merry Christmas”.
They got inventive and creative, and gave the audience an incentive to participate in a contest, ensuring their brand stays top of mind during the holidays.
Alternatively, you can just ask them what their favorite occasion to consume your product is.
It’s little things like these that can significantly boost your engagement. With multiple strategies combined, you should interact with your FB audience at least once a week.
So, get creative and always try to come up with new ways to engage them.
6. Take Advantage Of Videos
For better or for worse, Facebook’s quickly becoming more video oriented.
You must have noticed some of the changes that signify this.
For example, when you play a video, you can continue scrolling down. The video will keep playing on the left-hand side of your screen.
I wouldn’t be surprised if, in a few years, videos completely replace other types of posts on Facebook.
So, start thinking for the future and start using videos on Facebook a lot more.
Even the data signifies that this is something all business owners should consider.
As much as photos have been in the spotlight, engagement-wise videos are slowly getting a much better response.
So, go out of your way to enrich your Facebook page with a handful of videos. It’ll pay off tenfold in the long run.
Oh, and lest we forget – there’s also Facebook Live!
This handy (relatively) new feature allows you to livestream for your audience.
You can share important announcements this way, and also give the audience an exclusive look behind the curtain, every once in a while.
Or just share an incredible experience, while chatting with your audience, like I did:
A neat feature of FB Live is that audience can comment during the video.
So, you can even host a Q&A session this way, where you’ll discuss a specific topic or problem they’re interested in.
All in all, I believe you should definitely add more videos to your Facebook arsenal.
They’re an amazing way to increase engagement and connect with your audience on a deeper level.
Final Thoughts
It’s a general rule of thumb that, if you want to get noticed, you need to stand out from the competition.
A daunting task, considering there are tens of thousands brands on Facebook. What you can and should do, however, is boost your engagement.
The Facebook engagement tips I shared here will help increase the chance of getting noticed by your target audience.
This will result in more leads, trust-based relationships with prospects and customers, and ultimately – more sales and higher profits.
That’s why, it’s more than worth it to invest time and money in developing a solid Facebook strategy.
If you can turn the world’s largest social media platform into a tool for generating leads and converting them into customers, your business will grow at lightning-fast speed.
Want to learn how you can leverage the full potential of Facebook?
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About The Author
Your Millionaire Mentor
Shaqir Hussyin
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.
