Whether you’re already running ads on Instagram, or are just considering leveraging it… The 6 amazing Instagram tips I’ll share with you today will help you squeeze out the most value out of it, to generate tons of new leads and customers.
With the speed at which Instagram is growing, it will likely hit 1 Billion users this year.
This is incentive enough to start advertising on the platform.
Thousands of B2B organizations are already taking advantage of the amazing opportunities Instagram provides.
If you’re not among them, you’re leaving a ton of money on the table.
A large part of your target audience is already on Instagram… So, why not get your offers in front of them?
This platform is amazing for increasing brand awareness and engaging with your audience.
When you create a solid Instagram advertising strategy, it can help generate a considerable number of new customers.
That’s why I put together this list of quick, easy, and actionable Instagram tips.
You can implement all of them right away, and see tangible results fairly quickly.
Ready to step up your Instagram game?
Let’s get started!
5 Awesome B2B Instagram Tips
#1 – Post Original, Authentic Content
Curating your Instagram profile with stock photos is all well and good…
But, users nowadays expect to see a bit more. Especially in the B2B environment.
They want to see the face behind the brand. They want a look behind the curtain.
And Instagram lets you provide that for them.
You can give them a sneak peek into your company’s culture or a specific offer with short, entertaining videos.
Here’s an example of a video I shared on my Instagram profile:
Live videos and live streaming are also great options. This content is authentic, unfiltered, and 100% you.
It ads that human element to the B2B interactions. Your prospects will have a much easier time connecting with an actual person, than with a brand.
It will also be much easier for them to relate with the message you’re sharing.
Professional branding can often seem cold and distant.
Whereas, posting real-time content shows them that there are real people with real stories behind the brand.
This helps instill trust in potential clients and customers, making them far more likely to reach out and inquire about your products & services.
#2 – Post Often And Keep Things Interesting
Posting photos and videos on Instagram can’t possibly be easier. Or faster, for that matter.
This means you can create premium quality content in a blink of an eye. That’s a huge advantage over other channels, if you ask me.
Literally, all you have to do is open the application on your phone, and select add photo or video. You can then add filters, captions, hashtags, etc.
That’s the extent of editing necessary for this platform. And, you can upload stuff anytime, wherever you are.
Anyhow, it literally takes less than 2 minutes to post something on your Ig profile. So, post often – you really have no excuse not to.
And always remember to mix things up. People will quickly get bored of similar content.
Posting stock photos and motivation quotes is just lazy. Nobody wants to look at that all day.
So, get creative!
Also, it pays off to develop a solid Instagram marketing strategy.
I’d go as far as to say that you should have one person on your team dedicated exclusively to planning out, creating, and posting entertaining, engaging, relevant content on this platform.
#3 – Be Active In Your Field
If you want people to take notice of your business on Instagram, you need to be active.
This means always being in the thick of things related to your niche.
You want the audience to recognize you as an active player in the community.
As a leader who’s up to date with everything in their industry. Someone who’s always there to give feedback and share valuable insights, relevant info, and actionable advice.
This goes far beyond simply posting photos and videos.
First and foremost, you’re going to want to reply to comments from your audience.
Whether they ask a question, share feedback on your business, or just write a witty comment…
Take the time to reply to them and show them that you both appreciate them and are actively trying to help, rather than just selling them on your products & services.
Furthermore, you also want to check out Instagram profiles of other influential people in your niche.
Do this regularly, follow these users, and like & comment on their content. Maybe eve leave a friendly comment from time to time.
You can find these accounts by searching specific hashtags relevant to your industry. Alternatively, you might find them in the Instagram’s explore page.
Remember, if you go out of your way to engage with your community, other people will be more inclined to engage with you.
#4 – Leverage Your Bio
Whenever someone visits your Ig profile for the first time, the first place they’ll look for more info about your business is your bio.
Provided they’re interested in the topic and your business, of course.
Obviously, you want to take advantage of this option. You want to tell your audience who you are, what’s your vision and mission, what they can expect, and how you can help them improve their life/business. That much is a given.
However, there’s another interesting advantage Instagram bio offers.
If you’ve been active on the platform for some time, you must’ve noticed that you can’t include links to your offers within the post captions.
However, you can and should include a link to your website or blog in your bio.
The bio can have up to 150 characters. That’s including the link. So, choose you words carefully.
Admittedly, that’s not a whole lot. And, you’re limited to only 1 link. So, you can’t simultaneously link to your website, blog, and product pages, right?
Wrong! You can use an amazing tool called Linktree to create a custom link. It can link to a page that holds up to 5 different links.
So, you can indeed send an interested person to five different relevant links.
Oh, and don’t forget you can also include links in your Instagram Stories.
The drawback is, they only last for 24 hours once uploaded.
That said, they’re awesome for special deals and time-limited promotions!
#5 – Use Your Instagram Posts To Tell A Story
Don’t just randomly post the first thing that comes to mind.
Plan ahead and use multiple posts to weave an engaging story.
Everybody loves a great story. When one post sparks someone’s interest, they’ll be eager to see what the next one holds.
This hands-down beats the lazy approach of posting random, unrelated backoffice photos.
It’s also a great way to cut through all the noise on Instagram and ensure your profile stands out.
Speaking of stories, you also need to start using Instagram Stories a lot more.
You’re in no way limited to just single posts containing one photo or video. With Ig Stories, you can create a beautiful slideshow of both photos and videos.
Here’s a how Etsy expressed their creativity using Instagram stories:
This is a great way to use multiple pieces of visually-appealing content to create a memorable story your audience will want to engage with.
If you’re not advertising your business on Instagram, then what are you waiting for?!
Although it’s mostly used by B2C businesses to reach a wide audience… Instagram can be a powerful tool for B2B organizations, as well.
You just need to know how to utilize it properly. And the B2B Instagram tips I shared in this article will help you do just that.
Like I mentioned, they’re quick and easy to implement. You can literally start doing this right now to increase your impact on Instagram.
After a while, your prospects will start recognizing you as an authority in your field.
In that regard, Instagram has the potential to be one of your main lead generation platforms.
So, don’t miss out on the opportunity to generate tons of qualified leads & customers.
Start applying the tips I shared and take your Instagram game to a whole new level!
Want to learn more about creating powerful social media campaigns? If you want to boost your online visibility, stimulate engagement, and drive sales using social media…
Then I strongly suggest you check out my Money Making Starter Kit.
It’s a comprehensive collection of top-performing marketing strategies and proven templates which you can copy & paste to create powerful campaigns that provide real, measurable results.
About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. While traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.