Best Time To Post On Facebook To Get Maximum Exposure
Does the timing of your posts affect the engagement they receive? Is there the best time to post on Facebook, which would guarantee maximum exposure?
In this article, I will attempt to provide a satisfactory answer to these questions.
I’m sure you know that promoting your content on social media is an excellent way to increase your organic reach, build brand awareness, and engage with potential customers. The trouble is, Facebook’s algorithms are constantly changing.
This can drastically affect whether your content shows up in the user’s news feed.
It goes without saying that your content needs to be interesting and relevant. This is a requirement if you’re hoping to grab the attention of your target audience on Facebook. However, that’s not the only element that determines the exposure of your posts.
Various studies have shown that WHEN you post is equally as important as WHAT you’re posting.
By posting when most of your target audience is browsing through their news feed, you’re drastically improving the chances that they’ll get to see and interact with your content.
What’s The Best Time to Post On Facebook?
It’s difficult to provide a definitive answer to that question. The answer may largely depend on the type of business you’re running.
It’s also predominantly influenced by the type of audience you’re trying to reach.
In any case, you can’t expect to get an answer like “Thursdays, exactly at 3:14 p.m., if you’re promoting cycling gear”
So, does that mean we’re back to square one? Not necessarily.
Just like everything else regarding online marketing, you will have to do some testing and rely on data to figure out the peak times for your business.
That said, the studies I’ve mentioned earlier can give you a general sense of the average best posting times. They’re a great starting point for determining the best posting schedule for your business.
So, What Do The Studies Say?
According to Quick Sprout, it’s better to post during the week, than on weekends, with engagement being the highest on Thursdays and Fridays.
Another interesting thing they’ve found is that people generally seem a bit happier on Fridays (who would’ve guessed?) and that they interact with funny or upbeat content the most.
Huffington Post has reached a similar conclusion regarding Thursdays and Fridays being the best days to post on Facebook. In addition, the results of their studies suggest that it’s best to avoid posting on Mondays and Wednesdays.
Kissmetrics, on the other hand, revealed that the best day to share stuff on Facebook is Saturday, with shares spiking around noon and later in the evening (after 7 p.m).
Buffer: Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 p.m. to get the most shares to 3 p.m. to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.
Dustin Stout confirmed everyone’s suspicions and concluded that posting overnight is generally a bad idea, with the worst times being anywhere between 8 p.m. and 8 a.m.
CoSchedule’s data indicates that the best time to post on Facebook is from 9 – 10 a.m, 1 p.m. at noon, and at 3 p.m.
They beautifully summed up the findings from different studies, and here’s what they came up with:
Image credit: CoSchedule
Discover The Best Time To Post On Facebook For YOUR Business
Like I mentioned, it’s best to use this information as a baseline. Test out different dates and times to determine when’s the best time to post on Facebook for your audience.
Start by posting your content at the average best times (weekends between 12 – 1 p.m. and Thursdays and Fridays from 1 -4 p.m.)
Monitor the performance of your post, and change it up each week by one or two hours. Do this consistently, and you’ll eventually start picking up on trends and understand which posts get the most engagements, and when.
You don’t need to be chained to your desk to make sure that you’re posting at exactly the right time.
You can simply schedule your posts. Facebook will post them for you at the time and date that you choose.
First, you’ll need to create the post. Once you’ve satisfied with it, DO NOT hit Publish.
Instead, click the arrow pointing down next to Publish, and select Schedule from the drop-down menu.
Below the publication, select time and date when you want the post to go live, and hit Schedule to confirm.
You can always change the time and date, or completely delete the scheduled post. Simply click on Publishing Tools at the top of your page. From there, navigate to Scheduled Posts in the left column, and click on the post you want to edit.
I would recommend posting only once a day. This helps ensure the audience has an equal chance to interact with every post.
That said, you can also rely on Facebook’s Insights to get comprehensive reports on all of your posts. Here, you can see which ones have had the most engagement, and use that data to determine when your audience is usually online.
When on your page, simply navigate to Insights and then click Posts to see when your audience interacts with your content the most.
One final thought: Time zones can play a huge role in determining when you should post. So, if your audience spans all over the globe, take that into consideration and adjust the posting times accordingly. Aim to hit the best time for the majority of your audience.
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About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.