Best Business Model & Canvas For Startups

A profitable business model design entails having a successful business operation modeling a machine, identifying revenue sources, customer base, products, and details of financing. This also describes the rationale of how a business creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of a profitable business model construction and modification is also called business model innovation and forms a part of business strategy.

Not having these key components integrated in the business model will eventually result in the business fading out and die over time. That’s why, at the core of every successful startup, there needs to be a sound, profitable business model.

The idea itself is just the first step in the business building process. Don’t forget that! Now sure, you need to offer the marketplace something cool, new, and unique to garner the attention of your target audience. But, that alone isn’t close to enough.

You must also build a solid framework which will enable you to turn your idea into a profitable and sustainable business.

How do you create a business that is self sustainable?

The other step is, you need to determine which marketing strategies and channels you’ll need to utilize to effectively reach potential customers, and how you’re going to present your offers to them.

That framework which will guide you and largely influence all your marketing and advertising efforts, as well as ultimately determines the success of your venture — is the business model you opt for.

So, the logical question you want to answer is the following…

What Types Of  Business Model To Choose And How To Create A Business Model That Fits Your Entrepreneurial Vision?

Before you can start turning your idea into a full-fledged business, there are several questions you need to ask yourself.

The answers will give you a better sense of direction and help you determine the right approach.

Here are the crucial aspects you need to take into consideration while making your decision:

The Importance Of A Good Business Model Is Directly Related To The Insight They Have On Their Target Market

Before you move any further, you first need to test whether your idea is actually viable…

You need to research your target market to get a scope of your possible customers, and make sure that there’s a need which your product/service can satisfy.

If too few people are interested in what you have to offer, or people don’t want what you’re offering, it’s best to go back to the drawing board.

Business Models In Competitive Niches

When entering a specific market, it’s vital that you understand who you’ll have to face off against. Check to see how many people are already doing what you want to do, and how successful they are.

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Then think about what is it you can do better or to stand out?

How can you add more value to the customers with your business?

What will make your business last the test of time?

Having some competition is actually a good thing. It proves that your idea has merit, and that there is indeed a demand for the type of product you’re planning on creating.

However, it’s best to steer clear of oversaturated markets, where the completion is both tough and plentiful, as it can be extremely difficult and quite costly to fight for every single customer.*

*note: i say this to give you an idea of what it’s like being in a high competitive niche market but this expression is like a double edged sword because competitive niches can also be super profitable if you have a winning business model.

Business Model With Hidden Revenue From Potential Customers

Although you won’t be able to rely on data until you’ve been in business for a while, it helps to create a mental image of your ideal customer.

Think about WHO exactly is it that you want to serve. What are their demographics, interests, major problems they’re facing, their life-long goals?

Once you have a clearer image of who your potential customers are, it’s much easier to figure out how best to approach your target market.

Creating a customer avatar will also help you choose the right marketing channels and strategies, as well as the tone of voice you’ll use when getting your marketing message in front of them.

Revenue Streams Through Direct Sales Business Model

In a direct sales model, a business’s own employees demonstrate and sell their products directly to the end consumer. This stands in contrast to retail marketing, where a business sells its products in large volumes to distributors and stores rather than directly to end consumers

The big idea that made you decide to start a business in the first place, will be your main source of revenue. However, you should also consider what other possibilities there are to add multiple revenue streams.

For instance, you might include other products that you can offer as upsells and cross-sells. Or perhaps you can add affiliate products to your offers and generate additional income through commissions.

Don’t just focus on selling one product or service. Explore all your different options and try to bring in money from multiple streams.

What Is The Value You Bring To The Market?

Another question you need to answer when choosing your business model is…

How much value does a potential customer gain from your solution?

Think in terms of how big of an impact it will have on their lives.

Does it help them finally solve a burning problem they’ve been struggling with for years? Will it enable them to get a step closer to achieving one of the goals?

If you’re only focused on what business model will be most lucrative for you, and neglect the customer, you’re bound to fail — spectacularly.

Customers are the lifeblood of every business, and their wants and needs have to be at the very center of your business. Understanding your customers’ desires will help you determine how best to approach the sale, and what price they’ll be willing to pay.

It’s a simple matter of understanding how much a specific problem costs your audience, and what are the returns they expect to get by investing in your solution.

Always aim to give MASSIVE value for the price you’re asking. If the customers feel like they’re getting a ton of value compared to their investment, your business will quickly flourish.

The Business Model Canvas

An extremely useful tool you can leverage when choosing your business model is the Business Model Canvas.

The concept was first developed in the book Business Model Generation, by Alexander Osterwalder and Yves Pigneur.

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This canvas helps up-and-coming entrepreneurs clearly define all the different aspects of their business. It also gives you a clear visual representation of your business, which will be a valuable resource throughout your entrepreneurial journey.

Utilizing the Business Model Canvas as a template, you can refine an existing model to best suit your needs, or create your own ideal business model.

The Canvas Highlights The Vital Aspects Of Any Business Model:

  • The Infrastructure  — Consisting of your key business activities, key resources necessary for creating and providing value to the customers, and your business partners
  • The Offer  —  Your value proposition, or in other words — the products and services you’re offering to the customers. Here, you can also include the price point, the main benefits they receive, as well as add feedback later on that will help you refine and perfect your offer.
  • Customers  —  Here, you should include everything you know about your target audience, market, potential and existing customers. This information will be of immense help when determining which marketing strategies and channels to utilize in order to maximize your results.

Having an entire business structure and all your core activities and key resources in one place will prove extremely helpful, especially if you plan on working with a team.

Successful Startup Business Models Example & Types To Consider

There are quite a few proven, lucrative startup business models to choose from. However, it’s your job to carefully review all the different options laid out in front of you.

Gauge their functionality and compare the advantages different models provide, and select the one that best fits your entrepreneurial vision.

To help you get started, here are seven examples of profitable, sustainable startup business models you can study and create yours from:

1. Product/Service Model (Hook & Bait)

When most people think of a “business”, they envision a company selling products or services. So, it’s no surprise that creating and selling your own products is the approach most people lean towards.

This model is actually quite broad, and in reality, can encompass one or more other business models. The main advantage of this model is the flexibility, or rather — lack of restrictions.

You can, in theory, create whichever product or service you want, and promote it through any marketing channel of your choosing.

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Additionally, you have the freedom of framing your offers however you see fit, and selling them as physical or digital products, one-off purchases or ongoing subscriptions.

The main drawback, as you can assume, is the time, money, and energy required to get this business model up and running at full steam.

Product creation is a demanding process. Also, it can take some time to build up the brand, create effective marketing strategies, and start pulling in the profits.

However, when executed correctly, this business model has huge potential and can generate substantial return on your investment.

2. Reseller (Magic)

This model is the polar opposite of the previous one. Here, you don’t actually create or even own any of the products that you sell to your customer.

Instead, this business model revolves around representing a company/brand and turning a profit by promoting their offers to your target audience.

There are a few different variants of this model.

Many ecommerce shop owners are Amazon and eBay resellers. They simply set up a website where they promote and sell the products. The revenue comes from the difference in the selling price, and the price they acquire the products from.

Affiliate marketers can also be considered a sub-category of this business model. Affiliates’ main revenue source comes from commissions they get with each sale of the affiliate product they generate.

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Typically, affiliates create and operate blogs where they provide valuable content to the audience, and cash in by including links, banners, and ads to the affiliate offers.

Of course, most retail shops can also be categorized under this business model, as well.

3. Ad-Based Model

Although extremely effective, to be successful and profitable, this business model requires you to have a large customer base or audience.

At the core of this model is the idea of providing a free product or service, and relying on ad revenue.

Essentially, the profits in this model come from advertising services you provide to other companies/brands. This can either be in forms of clicks or views you provide, or by having their ads placed on your website.

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The bottom line here is — the more people you can reach, the higher your profits will be.

The prime example of this model is Facebook, youtube, twitter and so many others. The platform is completely free to use, and the millions they pull in come solely from advertising revenue.

4. Subscription-Based Model

This business model is typically employed by software companies and app-based businesses. Rather than offering their product as a one-off purchase, companies using this model can enjoy recurring revenue in forms of monthly payments.

Another main advantage of this model is easier (compared to some other models) customer acquisition and retention.

Instead of asking for a substantial up-front investment, this model facilitates the buying decision with a relatively low initial cost. Most people will make the decision to invest $5 a month more easily than investing $50 on the spot.

As for the customer retention — if the customers enjoy the service you’re providing, they won’t need much convincing to renew their subscription.

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The key here is that you need to provide a premium quality product/service that gives the customers exactly what they need.

That’s one possible drawback of this model. You need a large customer base to continuously pull in substantial revenue on a monthly/yearly basis.

A great example of this model is Netflix.

5. On-Demand

The on-demand business model was largely birthed out of our need for instant gratification. In a world dominated by technology, we’ve gotten quite used to having all information at our fingertips, just a click away.

So, why should it be any different with services? Companies that have recognized this behavior pattern are offering a myriad of different services on-demand.

The main advantage of this model is the ease of use and convenience, which makes it quite appealing to customers all over the world.

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Also, by utilizing new technology and relying mostly on freelance work, this business model drastically lowers the costs of operating a business. It also virtually removes the risk factor by providing the service when the customers request it.

Among the most popular examples of this model are Uber and Airbnb.

6. Broker

The broker business model capitalizes on the physical distance between the sellers their customers.

It revolves around providing a platform where buyers and sellers can congregate, and facilitating their interactions.

The company handles their transactions and ensures security. The revenue is typically generated by applying small fees to these transactions.

Some of the best-known examples of this model are Amazon and PayPal.

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Amazon connects sellers and buyers from all corners of the world, and makes what would otherwise be an impossible purchase, extremely convenient.

PayPal, on the other hand, allows you two parties to safely and securely transfer funds, wherever they are in the world.

In essence, they both simply recognized the supply and demand, and created a business model that capitalizes on it.

7. Freemium

This business model applies a clever strategy of drawing the customers in with a free product, while making certain features exclusively available to premium (paid) users.

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Although the core product is free, it’s also either limited in functionality, or the premium license offers quite a few advantages.

For example, Vimeo allows you to upload videos on their platform completely free of charge, but limits the amount of data you can upload weekly.

On the other hand, they also provide 4 different payment plans, which significantly increase these limits and add functionality to the video player, password protection, collaboration, etc.

The appeal of this model is that the customers can see and experience your service for free, without any risk. Hence, a lot more people will be inclined to check out what you have to offer.

On the other hand, you need to be extremely persuasive and convince them that the advantages of upgrading to a premium user are vast and well-worth it.

So, you need to strike a perfect balance between providing enough value for free, while having an enticing offer that will incentivize the users to go premium.

My Conclusion On Various Business Models That Exists

Keep in mind that choosing the right business model for your startup is a process. There are quite a few ways to go about starting your business, and you need to carefully wage all your options before making the final decision.

For your business endeavor to be successful and profitable, it’s vital that you do the research and ensure the model you opt for is compatible with your idea and target market.

Hopefully, the information and examples shared in this article will help you do just that and set you on the right track.

If you’re interested in learning more, make sure to check out High Ticket Offer Specialist Certification and subscribe to our newsletter to get world-class business education, valuable resources, and useful tips delivered straight to your inbox.

We’re veterans in the online marketing industry, and our goal is to provide comprehensive business training and education to help you successfully launch your startup.

That said, if you have any questions, comments, or thoughts you want to share — feel free to let us know in the comment section below!

And don’t forget to share the article with others who might find this information helpful.

 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

Email Conversion Rate Secrets

Email conversion rate is the percentage of subscribers who complete a goal action. Today i share how to increase your email opt-in “conversion” rate no matter the industry you are in. Email marketing might is widely recognized as one of the most powerful marketing channel. Still, few marketers know how to leverage its full potential to truly maximize conversion.

Email marketing appears deceptively simple to an untrained eye. However, in reality, it requires a great deal of experience, testing and tweaking to figure out which practices consistently deliver the best results.

Here are some of the most impactful email marketing “secrets” that I’m personally using in my business.

I’m calling them secrets because although most of them are pretty easy to implement, they are still largely underutilized.

I have no doubt that these strategies will give your email marketing a significant boost, and help you grow your business at a rapid pace.

Let’s dive right in…

#1 – Open Rate Formula Is All About The Incentive

When you’re just starting out, it can feel like the list-building process takes ages.

Even further down the line, your email list might not be growing as fast as you expected it to.

Thankfully, there are a couple of efficient ways to speed things up and acquire a ton of new subscribers.

A great way to increase the speed at which your email list is growing is by giving your website visitors an incentive to sign up to your mailing list.

Here an awesome example by copy hackers original; (your eyes automatically draws itself to the CTA button)

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As you can see, the CTA button “the free ebook” answers the big headline question at the top “where to get stellar messages”.

There are a couple different ways in which you can encourage your visitors to opt in. Still, offering a lead magnet in exchange for their contact information proves to be the most effective.

A lead magnet is essentially a free download that they’re getting in exchange for their email address. It can be anything from a free PDF report, checklist, guide, software trial, etc. depending on your niche.

The type of lead magnet that will perform the best really depends on your niche. Still, simply having one will definitely greatly increase your opt-in rates.

Just make sure it provides relevant, valuable, and accurate information. It will likely be the first contact your potential customers make with your business. So, you want it to leave a great first impression.

#2Contact Form Conversion Rate Boosters 

When it comes to the form itself, you want to make sure that it’s well designed. In other words, it needs to be visually prominent and it needs to grab the visitor’s attention as soon as they land on your website.

Use contrasting colors to draw attention to it. Also, place it somewhere where it will stand out; preferably close to the content your visitors engage with the most.

Furthermore, make sure that the copy on the opt-in form clearly tells them what they’re getting out of the deal.

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If possible, include social proof by telling them how many people have already signed up for your newsletter or downloaded the lead magnet.

This doesn’t need to be anything complicated. You can add a single sentence saying something like: “Join over 10,000 subscribers and receive amazing weekly marketing tips.”

If you look at the example below, you can see that the showing the list size only is already eye catching and beneath that you will also see all the benefits you get for signing up to the newsletter:

#3 – Mobile-Friendly Emails Increases Open Rate

In recent years, smartphones have taken over the desktop’s title as the device most frequently used for checking emails.

If you don’t optimize for mobile, you’re leaving a ton of money on the table by failing to properly convey your message to more than half of your potential customers.

This example clearly shows which email is optimized and more visually pleasing to the receiver:

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Here are a few quick tips that will help optimize your emails for mobile:

  •    Hold off on the images

Mobile-optimized emails need to be clean and simple. You might be tempted go all-out with the email design, but it’s best to resist that temptation.

Otherwise, your emails might take too long to load on phones that rely on a Wi-Fi connection.

  •    Use responsive templates

If you’re not going to design your emails from scratch, chances are you’ll be relying on templates from the email service provider. Make sure the templates you opt for are responsive.

These templates are built to fit the screen they’re being viewed on, and will look great regardless of the device, be it a smartphone, a tablet, or a PC.

  •    Use left-alignment

Phone screens are narrow, so you want to make sure that the first thing the reader sees is the content of the email.

So, if you’re using a template with a left-side column, you want to move it to the right, instead of making the reader scroll back and forth to read your message.

  •    Make Your CTA’s Easy to Click On

This one should be a given – you want to make your call to actions    clickable. Use buttons, since they are easier to click on than links, when using a touchscreen (which most smartphones use nowadays).

Also, make them easy to click on by leaving plenty of room between the button and the text.

  •    Send Them To A Mobile-Friendly Page

Make sure the links in your emails send the readers to a mobile-friendly page. There’s nothing more frustrating for the reader than clicking on a link that redirects them to a page which doesn’t render correctly on their device.

#4 – Keep Cold Email Short To Increase Conversion Rate

Keep your emails short, simple, and to the point.

People are usually checking their emails while commuting, while drinking their morning coffee, or on a lunch break.

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Even if they had the time, nobody would want to spend 15 minutes reading through a single email. You have to understand that your email is just one of many they’ll receive that day.

Try to get your message across in as few words as possible (preferably 150 to 200 words).

Also, make sure to break off the content into multiple paragraphs to make it more readable.

Look at this example above and see how EASY to read and straight to the point high click through emails are vs the long wordy sentences you get way before they’ve reached the CTA in the email: 

 

So, important point here is, to make the email scannable and use bullet points and lists instead of attempting to explain everything through plain text

Let your landing page (whatever it may be) do the talking for you, not your email…you’re email should be the bridge.

#5 – Use Active Voice To Increase Click Through Rate

The easiest way to lose your readers’ interest is to write your emails in a boring, passive voice.

Your emails need to be engaging and motivating. They need to inspire the reader to take action after reading your content.

Make your emails personal. Even though you’re sending the email to hundreds, if not thousands of people all at once, write each one as if you were talking to a single person.

Use the word “you” to address them directly, instead of relying on general terms.

You don’t want your emails to have that standardized, “robotic” corporate voice.

“The more personality you add to the copy, the easier it will be to reach the reader with your message and get them to click on the call to action.”

Conclusion

These are just a few tips that can help you quickly grow and expand your mailing list. There are other effective methods which help increase engagement, and create powerful email marketing campaigns that drive sales on autopilot.

If you’re struggling to write powerful, persuasive emails for your business, that compel readers to take action, I highly recommend checking out my “Email Profit System”.

You see, you don’t need to master the art of copywriting or spend thousands of dollars hiring a professional to write the emails for you.

There’s a faster, easier, much more affordable way to create emails that convert.

I’ve compiled a list of over 500 of my top-performing emails into a single “swipe file”. You can use this resource repeatedly to generate substantial income for your business – on demand!

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About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How To Find A Millionaire Mentor – Entrepreneur

Here are 4 steps I follow on how to find a millionaire mentor. There are important steps I’ve found that usually work every single life event I attend. Finding a millionaire mentor is a three step process:

  1. Know Yourself First
  2. Attend & Network With Millionaire Mentors At Conferences
  3. Pick Best Business Mentors As Candidates
  4. Negotiate For A Rich Mentor Relationship

#1. Know Yourself First

When you seek a mentor, it should be for a reason.  Wanting to find someone who will “just make all the things better” is seeking a therapist, not a mentor.  A mentor is someone who has experience in a specific area of your life and can share information, encouragement, and insight so that you can better that part of your life.  Determine which areas of your life you are seeking to improve before you seek a mentor.

#2. Attend & Network With Millionaire Mentors At Conferences

When I attend a conference, I like to have an event to invite people to. That means I get all of their cell phone numbers to be able to text them the location and time. It feels exclusive, so people ask if they can invite other people.

When I was at a conference in Vegas, a friend of mine had a complimentary suite. I asked if we could plan something in his suite, and I invited another friend, a mind-reading sword swallower, to join us and bring his swords.

When I was mingling with people and found someone I wanted to further connect with, I said, “I’m putting together a little gathering. There will be a sword swallower and a crazy card game called Cards Against Humanity. Just give me your cell, and I’ll text you the details.”

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There were a few millionaires I knew at the conference, and I was able to connect with their friends, who were also millionaires. One of the millionaires I invited was John Hall from Influence and Co, and he brought the alcohol! It cost me zero dollars. Great connections were made, and it was a really fun night.

This strategy is effective because you’ll get to know millionaires on a personal level, which is better than just getting to know them over the Internet. These in-person networking events will help you transform your relationships with successful people from being acquaintances to friends.

Here’s how you can replicate this:

  • Set specific goals – before attending a conference, set goals that describe who you’d like to talk to or how many connections you’d like to make.
  • Meet someone before you go – ideally you want to be friends with a key influencer before you go to the conference. That way you have someone to vouch for you. Find out who is going and start to build that relationship early. When you meet, make a point of meeting that person early in the conference.
  • Get introduced by your successful friend – when you already have one friend that knows others, it’s easier to have them introduce you. It’s harder to walk up to someone successful and build a trusting relationship within minutes.
  • Plan dinners – like my story above, plan a party in a suite or plan a dinner at a restaurant near the conference and invite several people with whom you’d like to connect.  They have to eat too, and having a reservation or arrangements already made so that all they have to do is show up makes it super easy for them.

#3. Pick Best Business Mentors As Candidates

Mentors must be people you can reach.  If you seek to have the President of the United States as your mentor, you will very likely not succeed. The reason is simple – you simply cannot reach him.  

Start with a pool of experienced individuals in your field of improvement who are also people that you can reach. Mentors must also be committed to your success.  He’re are some examples of  business mentors i choose to be coach by.

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It’s not uncommon for someone to ask a cousin to help improve his basketball game, only to find that the cousin just wants to dunk on him all the time.  That’s not a mentor, that’s a sparring partner.  Being committed to your success means that the person in question will gain personal emotional reward from seeing you accomplish your goal.  This can either be in the personal level (like a parent) or in the impersonal level (like a national-level sports coach).  In both cases, you want someone who will have a “selfish” motivation that you succeed.

Parents, teachers, pastors (if you are religious), experts in a field, elders, professional coaches (sports, business, life, etc.) are all candidate pools for mentors.  Write down the names of ALL the experts around you, regardless of age, then sort them from best to worst.  Call the top 10.

#4. Negotiate For A Rich Mentor Relationship

It’s always a compliment to be asked to mentor a person.  It’s also a burden and commitment.  If you are seriously asking someone to mentor you, then you need to be sure that you are both serious about making you better in the area that matters.  

That means that not only should you be committed to showing up on time, respecting the mentor’s time and personal life, but you need to know that the mentor will also be committed to be present at the designated time, be capable of listening and paying attention, and be willing to stick around until you both agree that the situation is better.  

It’s a negotiation, and by treating it as such, you express a respect to the mentor and to yourself.

Final Notes On How To Find A Mentor Entrepreneur

  • Set ground rules for time management.  Mentorship isn’t a free license to just call this person any time of the day with whatever ails you.
  • Set a window of contact time that is regular.  It doesn’t have to be “every Tuesday at 5pm” (though that is also acceptable if you both agree), but it should be at least “one hour every week” or some such commitment.  Leaving it open will lead to fade away.  Remember, the mentor’s time is the driver here, he or she is doing you a favor.
  • If the mentor is a paid individual, expect more work from the mentor – and say so up front. A great way of phrasing it is, “I have had coaches in the past who just made it up as we go along, so I’m wondering what your plan looks like and how much feedback you’ll give me outside of the training session?”  Homework, assessments, written materials are reasonable to expect from paid mentors.
  • Don’t be afraid to “fire” a mentor at any time if you find that he or she is not working. ALWAYS be polite and grateful, even if they were horrendous. Why? Because this is a person who gave you some of their time.  But ultimately, the driver is your success, not theirs – so if it isn’t working because the hat doesn’t fit, just get another hat — it’s not about whether they’re a good person, it’s about whether it works.

Related Content:

No matter where you turn to find a rich mentor, connecting with the right one should be a key step in your business plan. The right mentor can guide you through tough business choices and help set you up for success for years to come.

Want my 1:1 help from a millionaire mentor?

Claim your FREE 30 minute Millionaire Mentorship Session – Click here.

I hope this article sparked your interest, and brought you closer to understanding the importance of having the right mindset and right mentor.

If you’re interested in a specific solutions, check out more insightful knowledge here. 

And, of course, if you have any questions, comments, or feedback…  Feel free to post them in the comments below!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of Shaqirhussyin.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

7 Ways For Growing Online Businesses In 2019

Here are 7 phenomenal ideas for growing online businesses in any niche market and 2018 has been a truly exciting year for digital marketers worldwide. With the focus on Interactive Chatbots, Social Media Stories, Influencer Marketing, and Live Video the field of online business is more challenging than ever before. From businesses marketing their products and services on Instagram, and online shops blooming everywhere on the net, this year has truly exceeded our expectations. Now that 2018 is long gone, let us share with you  the newest trends for 2019 that were “born” from the minds of digital marketing geniuses.

We are living in a digital era. Nothing can prove it more than this list of 4 ways digital marketing trends changed for online businesses 2019.

#1 Website To Mobile AMP Optimization

Just last year, people all over the world made more internet searches using their smartphones or tablets than their laptops or desktop. This is why mobile optimization is a must, along with investing in a mobile-friendly platform. It’s the only way businesses can attract majority of their website visitors. But most importantly, it’s the only way to convert those visitors into customers.

So, if you want users to come back to your website, and to buy your products or services, make your platform the most mobile-friendly it can be.  You can check out the google amp mobile optimization to get more engagement and increase sales.

#2 Advertise your product on Instagram

2016 has also seen the introduction of ads on Instagram, as well as its new algorithm that can now enable you to reach out to a more specific audience a.k.a the audience you want.

You can now pay to get your business advertised for on Instagram, and many companies are using it to reach more of their target audience. Just as in Snapchat, businesses are using it to share the behind the scenes of their work, which makes them look more reachable, and thus, closer to their customers.

#3 Consumers Reviews

Instead of just being passive consumers, customers are now an active part of online businesses. With the rise of forums, comparison websites, and even Facebook pages and groups, consumers have a lot to say about products and services that were provided for them.

This can definitely seem like a plague to some businesses. However, the smartest ones will know how to use it to their own advantage.

Brands can now use their customers’ experiences as content on their websites and social media accounts. A vouch from a happy customer always being more powerful than any online ad or social media campaign.

Yes, video content is still in. Don’t give up on videos just yet! Now, they are even more popular, and for a reason. Internet users find it easier to watch a 45 seconds video than to read an article or look at a slideshow of pictures.

They find videos more interactive, more alive, and most importantly, more interesting!

So, your company’s new year’s resolution could be creating more video content, and sharing it on platforms such as Youtube, Vimeo, Facebook, or even Instagram for shorter videos.

#4 Social  Live videos

This year has seen the rise of live videos on Youtube, Facebook Live, Instagram. As we said it before, studies show that video content is more interesting than text or photos alone, and live videos aren’t an exception. They allow consumers to be part of the brand experience, which will make them more loyal to it.

#5 Voice Search Trends

Nowadays, people are more busy than ever. So, they find it easier to look for something online using voice search, rather than typing it. It saves time, and as we know well, time is money. Research shows that people use different terms when using voice search. The sentences are often longer or more complex. This is why companies now should focus on including these terms in their keywords list. It might significantly increase their chance of ranking higher in online search engines.

#6 Interactive Apps

Yes, a lot of online businesses think that they don’t really need an app… However, as we stated it earlier, people are spending more time on their phones than ever. And out of that time, up to 52% is spent on apps. So, think about creating an app for your business. Just when you do, don’t forget to optimize it for the app store.

As we can see it, social media has changed the business world completely. It’s now much easier for companies to hear their customers’ complaints and praises. Similarly, with a single click, you can reach out to them and start a real conversation.

So, if you’re a new player in town or just a business who wants to optimize its online presence, think about investing in social media, it is definitely the way to go right now!

#7 Think On Podcast

Focus your efforts on less-saturated forms of content like video and audio while optimizing for less common search engines like YouTube and iTunes.

Plus, these new channels have a very lucrative audience as they are engaged. Did you know that 45% of podcast listeners have a household income of $75,000 or more?

If you don’t have a big marketing budget no worries. These channels aren’t as expensive or competitive yet. You also don’t need a studio to film or record. You can just bust out your iPhone and start recording yourself.

Believe it or not, a lot of people prefer that over studio quality content as it is more authentic.

Well that was the 7 phenomenal ideas for growing online businesses in any niche market

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Also campaigns that will help you build brand awareness, attract TONS of new leads & customers, and skyrocket your sales…

Then check out my Money Making Starter Kit. It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

It’s an invaluable resource that will allow you to create winner social media marketing campaigns with ease.

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About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Grant Cardone Live Event Business Ideas

What’s going on guys? Day two of grant cardone 10x business ideas tour just finished. Grabbed myself a cool selfie with him, met all the organizers of the event and just had an absolute blast. Listen!, ladies and gentlemen, if you ain’t attending events, start attending them! If you ain’t investing in yourself, start investing in yourself.

Youtube: Watch /  Itunes Podcast #3: Listen / NewsLetter: Signup – (Duration: 14:19 — 12.66MB)

The best use highest use of time, effort, energy, money, what ever you have that you think is valuable...The most valuable asset you really have is YOU!

Investing in yourself with the right amount of money,  right mentorship, the right “get your butt kicked” so you can take more action and you can start getting more results.

The most valuable asset you really have is YOU! Click To Tweet

This is what is going to determined your success. You want to always make sure you are on top of your game. I want to share with you just a hand full of things that I think is absolutely valuable when it comes to going to these events. Specially from the events I attending, a two day event with grant cardone that was incredible. So i’m going to share with you a couple of breakthrough that I had and these are going to be random, which you can take notes as you please.

#1 Work On Your Health

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This guys is 60 years old,  he gots two kids, a wife, he travels around the world and he’s doing events like crazy. This guy’s energy is off the roof! And one thing he was talking about is, you want to be the rock or you want to be the water.

Because if your just a rock and your sitting down, you’re going to get worn down and beaten up by the water. As the water waves comes by they will wear the rocks out.

So I was thinking to myself, how do I get more energy? What do I have to do? Who do I have to contact to get the right mentorship? What do I need to put in my body? What kind of fuel should I have?

Instead of having a chocolate cupcake being handed out with the 10x branding on from a guy who ran a cake shop. Who decided to bake 8000 cakes for everyone in the audience, which I kinda cool, I was like ok, nope! I’m not going to have that.

I don’t want to have something that is going to take away from me. I don’t know if I have mentioned this but over the last days after talking with chris raul, who doesn’t eat any meat and chicken. I decided i’m going to go on a seven day no chicken diet because I eat chicken every single day. But for the last two days I haven’t had any chicken and already I feel a bit lighter.

We will see because i’m used to having chicken two three times per day. You know lunch, dinner whatever and so that’s one. Managing my energy by managing myself.

#2 Buy Time

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You have to do whatever you can to buy time. You got to buy time from other people, you got to buy people’s time.

This is the only way you’re going to create wealth. You got to buy people’s time and them to produce for you. So that you’re not the one that is always producing by yourself but you are having leverage.

If you think about it, in business that is all that we are doing. We are creating systems, we are hiring people, we’re buying time and getting them to produce for us instead of us producing. Instead of everything relying on us.

To create total financial freedom then you must be able to become a master of creating systems, procedures and processes and having people do the work for you. Click To Tweet

So like right now as I’m talking (if you’re listening to the podcast) to you I have some retargeting banners going on. Tonight i think we are going to scale up our google ads, our facebook ads and i’m doing a webinar in the next 24 hours.

Now tomorrow is sunday which i usually unplug on sunday. But tomorrow i’m doing that webinar  and once that webinar is done, I want to have one person on my team emailing it. Buying traffic from soloads and I have another person who will be driving facebook traffic, youtube traffic and instagram traffic.  

I also have someone else that is in europe that will be posting in linkedin. So while i’m recording this podcast i have a person that is writing content. I have another person that is doing seo for all of my posts on wealthacademy.com.

We are going to really broaden our reach and the optimization of that site so we can get traffic for a long time for long term. What’s more is that I have two guys that is on the phone 7 days a week calling and closing sales, bringing in cash. I think today we had a $10,000 dollar or a $13,000 dollar day in sales, god bless us. Were basically sales are happening WITHOUT my direct input.

Meanwhile one of my customer service ladies is out for a couple of days, the other one is doing customer service while also transcribing my notes. You can check it out at “grant cardone growth secrets”.

If you go to google and search for it or just search wealthacademy.com/grant-cardone/ you will find the post that I will upload in the next 24 hours.

So I have someone creating the post, then I have someone else that’s will use a software to post on instagram, on twitter, on linkedin, my facebook groups etc. I have about three or four groups that have over twenty thousand customers, buyers and members.

Thus if you look at this, there is a lot of things going on all the time. As a business owner this is the stuff you want to be doing which is always producing, producing and producing.

Now the third thing grant reminded everyone is…

#3 Attention Is Cheap

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So listen, now is the time to double down!

Now is the time to get ON with it!

I’m hosting a Branding Blueprint Masterclass, it’s going to be my legacy course. It’s the thing that really help me build 10 different brand to over seven figures.

It’s much more important to buying the next sales funnels, tools or tactics. You have to understand how to build a brand that stands the test of time. A brand that’s there attracting customers, converting clients and getting high ticket clients that are willing to pay big money. Thus now is your time!

Now if your interested to get access to our seven week course you can contact me at personal@shaqirhussyin.com or personal@shaqir.com and my assistant will send you the details.

The next business idea grant talked about was…

#4 Certifications And Partnership

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That really showed the depth of how this individual thinks because that is truly 10x thinking. He explains how you can invest in other properties and businesses AFTER you have made money from his programs and his systems.

Now when I look at other successful companies this is exactly what they do. They give you taste of their products, they get you results and then AFTER they get you results they help you go and scale up with their products.

The whole process is called: Aspiration Ladders.

Where you help your customers and they aspire to get to the next level. Because I was looking at this and sad to myself waw, how amazing is this that he is helping all of his clients. Once his clients gets results, all of his clients are already pre-conditioned to invest more in other property deals and all of these things.

He was talking how he wanted to sell his property company for ten to fifteen billion dollars of the next ten years. This is the kinda depth this guys is thinking and this kept me thinking, how do I increase the level of my financial thermostat or how do I create a vision that goes far beyond three to five years.

What would i want to be doing over the next ten, fifteen, twenty years of my life and even the next thirty years. Now I just turned thirty and now I want to plan out the next 30 years so that I can have the maximum impact on as many people as I can.

Tip: 10x-ing Your Business Ideas

There is a HUGE difference between people who execute on 10x and people that don’t execute on anything. Those who execute on 10x get tremendous results while those who doesn’t gets taken out.

The reality is that there may be many reasons why people don’t execute. It may be the company that they keep because of the fear or doubts of what happens if nothing works out etc etc

But you want to be focused on top line revenues and top line profits. You want to spending everything you have to get everything you want.

Quote image: You want to spending everything you have to get everything you want.

If you think about carefully this is similar to the topic of going all in. Too many people are still wondering around thinking what to do but if you got something that is on your mind, GET ON WITH IT.

Get with the company, get with the system, get with the coach.

You can’t stay small to succeed. You got to always be thinking bigger. And this is something I always teach my students, whatever you goals is, 10x them.

#5 Every Person Must learn To Sell

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Something that can help you achieve such is to find out all the cost in your business, take those cost centers and turn them into profit centers.

Your peoples money problems are yours which means whatever marketing that you do, the kind of clients that you attract. If you change any of those factors, how you approach them, the message, the media, the market. Your customers change so promote, promote, promote, always be a shameless promoter.

Grant has his kids up and his video man wearing his caps and jackets while he was wearing I think 10x badges which is cool.

Now after this comes the follow up. Which I immediately told my sales guy lets get hammering on the follow ups, more emails, more outbound calls, more inbound calls. What can we do more with social media, more posts, more links, more podcasts, more videos.

Which leads me to this…

My Grant Cardone Live Event Business Ideas

Your network is your net worth. It’s as simple as that.

If by now you still don’t quite understand it maybe I can say it in another way. You can get rich by accident but you won’t create wealth by accident.

There is only one level of action that ensure and guarantee your success, that is taking 10x actions.

The LOGIC behind this is that, you can’t have 10x results if you don’t have a 10x mentor and coaching.  

So if you have an idea and want to turn that idea into getting money, reach out to us and let us help you take 10x actions in turning that idea as fast as possible into a profitable business.

Other than that, make sure to leave me your comment or share this article if you feel this information was useful or can help others.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn FB Group.

 

4 Keys To Creating An Irresistible Offer

Every business has got something to sell, be it a product, service, software, etc. However, simply having an amazing product or service doesn’t guarantee sales. In fact, you have to know how to present it. It needs to be an irresistible offer – something the customer can’t say no to.

When presenting your product as an offer, there are a few obvious steps.

First, you need to tell your prospects what it is you’re offering.

Secondly, you need to make it abundantly clear what your offer can do for them.

And lastly, you need to properly price it.

This is pretty straightforward, and most businesses pull it off without a problem.

However, business owners and marketers often make one crucial mistake…

They focus too much on the fact that the consumers should want their product.

This can create a plethora of problems. Namely, they take a slightly more aggressive approach in their marketing efforts.

However, this can often backfire. The customers might get a feeling you’re trying to shove products down their throats. 

And trust me, nobody likes that. Instead, people want the decision to make a purchase to be completely of their own volition.

They want to buy your stuff by choice. Not because you’ve “bullied” them into buying it.

So, How Do You Create An Irresistible Offer? 

First, you need to understand the role you and the customers play.

Your job is to craft an irresistible offer, get it in front of your target audience, and present it in the best light.

Their job, on the other hand, is far simple. They simply need to accept or refuse the offer.

The key here is to present them with something they want to buy. This means the offer needs to be relevant to the people you’re presenting it to, it needs to provide a ton of value, and the prospects need to understand exactly what they’re getting out of it.

If you’re focusing solely on the product, and not what it can do for the end customer, you’ll sound like a sleazy salesman.

The marketing message will feel stretched out. Almost as if you were desperate to make a sale. And, you’ll give off the vibe that you only care about profits, and don’t give two hoots about your customers.

That said, bottom line is – this approach won’t work.

Instead, you should incorporate these 4 key elements when crafting an irresistible offer:

Key #1 – Make It Super Valuable

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I’m may be repeating myself, but I have to stress out that customers are the lifeblood of any business. 

It other words, when crafting your offers, you need to put the customers first.

This means putting the spotlight on the benefits the customers will receive from using your product.

If you’re a great marketer, you can probably sell a useless product just through your powers of persuasion.

But that’s not the point… Not if you want to build a profitable and sustainable business.

You might get a handful of sales by resorting to marketing tricks and gimmicks…

But to create a recurring income stream, you need to develop offers that are extremely beneficial to your customers.

It’s hard to build a solid business on products that promise the world, but don’t deliver any value.

Even if the product itself is great, it doesn’t mean it will sell well.

What you need to ask yourself is what kind of impact can it have on your prospects’ lives.

Does it help solve a real problem? Does it fulfill an existing need of your target market?

Can it help them get a step closer to achieving their goals? Is it something they’re passionate about?

If you can’t answer positively to any of these questions, then you need to go back to the drawing board.

The product or service needs to be in line with the wants, needs, and passions of your target audience.

Remember, what you’re selling needs to be a perfect fit with people you’re selling it to.

Key #2 – Give Them What They Want, Not What You Think They Need

This is another mistake marketers often make.

They’re pushing a product they believe the target market needs.

In doing so, they ignore the signals from the market itself. Comprehensive market research can tell you exactly what your target audience wants.

So, why try and reinvent the wheel? It’s so much easier to give them what they’re already asking for.

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You don’t need to convince them to make a purchase by the sweat of your brow. If they want it, and you have it, they’ll buy it. It’s that simple.

Here’s the thing – we’re typically not highly motivated by our needs. It’s just something that we have to get done. And most of the time, we do it begrudgingly.

On the other hand, we’re passionately pulled towards the stuff we want.

Now, this doesn’t mean you have to ignore the needs of your customers.

It simply means you need to structure your irresistible offer in a specific way.

You want to play on their emotions first – by highlighting the positive changes your product can bring to their life or business.

Then, only after you’ve satisfied their wants, should you present logical arguments as to why they need the solution you’re offering.

Take the online money-making niche, for example. Say you’re selling an information product that teaches them how to leverage digital marketing and create a profitable business.

You should open up by describing what their life will look like, once they’ve built their dream business.

Have them imagine sitting on an exotic beach, drinking a cocktail, working only 2 – 3 hours a day, driving their dream car, and so on…

After that, you can list the logical reasons for making a purchase, like financial stability and the opportunity to create a recurring income stream.

Key #3 – Time Your Offers Correctly

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Typically, business who do well and stick around for a while have an Integrated Product Suite.

Put simply, they have a collection of complementary products/services they can offer. That way, they’re not limiting their profits to a sale of a single product.

And, it also opens up opportunities for cross-selling and upselling. The trick, however, is to present the right offers at the right time.

Here’s what I mean by this… During different stages of your sales funnel, leads have a varying level of awareness and interest.

You can’t expect to sell a high ticket product right off the bat, to someone who’s just subscribed to your mailing list.

I mean, you can certainly try to pitch it, but your conversions won’t be that impressive.

Instead, you need to match the offer with the stage a prospect is in.

At the top of the funnel, these are typically high-value, low-cost (or free) offers.

Further down the line, based on the level of interest someone has expressed, you can offer them different things from your arsenal.

If your offers and the prospects’ interest are aligned, you’ll have a much higher conversion rate.

Additionally, it’s extremely important that you’re up to date with everything that’s going on in your industry.

You need to follow the trends to know what’s in-demand at any given point in time. Why?

Because you need to give your audience what they want NOW. Not what they wanted yesterday, or might want tomorrow.

So, listen to the heartbeat of your target market. And remember that your offers aren’t set in stone.

You can always tweak them to fit what your customers want to buy right now.

Key #4 – Make Your Offers “Fresh”

First, it’s important to make the distinction between a product and an offer.

You can rock the same product for decades, and have tons of different offers for it.

You can change the details of your irresistible offer at any given time. You’re not limited in any regard.

And, in fact, you should do just that  every now and then. You need to keep things fresh and interesting.

You want the offer to appear as something new and exciting. We all love new stuff, it’s in our psyche.

It inherently appears as much better than something old and boring.

Revamping your offers will have the same effect on your customers. It’ll spark their interest simply because it’s something new.

Additionally, if it seems like a better deal than what you’ve previously offered, they’ll be even more hyped about it.

Now, you don’t have to bang your head on the table to come up with something new and original every month.

In fact, what you can do is simply add a sense of urgency by limiting your irresistible offer.

This is incredibly easy to do, and it doesn’t really cost you anything.

Instead of having a boring statement like “buy my product for $9.99”, you can add urgency to make it look way more appealing.

For example, you can say “buy my product for $9.99 until midnight today and enjoy free shipping!”

Sounds a lot more appealing all of a sudden, doesn’t it?

Alternatively, you can also limit the number of available offers. This works for services as well, not just physical products.

For instance, you can offer a special discounted coaching session, for the first 10 people that apply.

This gives your prospects an additional incentive to take action now. If they don’t, they might miss out on a great deal.

Final Thoughts

Remember, it’s your job to craft and present an irresistible offer.

Your customers’ job is to say “Yes” or “No” to it.

In that regard, you want to do everything in your power to persuade them to say yes.

But, not by shoving the products down their throats. Instead, you want to make the offer about them. 

Focus on the benefits they’ll receive when crafting copy for the irresistible offer. And give them what they want, when they want it.

Don’t try to force the issue. Listen to what your target audience is saying, and adjust your offers accordingly.

Want to learn more about crafting irresistible high ticket offers? Offers you can sell for up to $10,000 or more?

If that tickles your fancy, then check out the Wealth Academy High Ticket Offer Specialist Program.

It’s specifically designed to teach you how to leverage your existing knowledge and skills to craft & successfully market your own high ticket offers, that hold the potential to quickly get your business to 6 figures and beyond!

You’ll see the exact same formula I personally use to craft irresistible high ticket offers.

And, by the time you’ve finished the program, you’ll be able to easily replicate it.

Click here to learn more & enroll Today – and launch yourself as a Wealth Academy Certified High Ticket Offer Specialist!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How To Start An Online Business From Home In Less Than A Month

It’s a well-known fact that the internet provides countless lucrative business opportunities. However, building a successful online business from scratch is anything but easy. You need to be prepared to invest time, money, energy, and effort into it.

There is no way to get rich overnight, or build a profitable business without lifting a finger. Even if there was, why would anyone share it publicly instead of using it themselves?

So, don’t fall for the get-rich-quick schemes. There simply is no easy way to do this. But, the good news is – there is a smart way to go about building an online business.

Now that we’ve got that out of the way, let’s talk about what is possible and how YOU can do it.

Set Your Goal

online businessFirst things first, you need to set a clear goal for your business project.

It needs to be realistic, achievable, and measurable. Simply stating: “I want to make a million dollars” isn’t going to cut it.

That might be the end goal you’ll be working towards; something to motivate you and help you push through.

But, you need to be more down-to-earth when you’re just starting out. In other words, you need to create short-term goals and determine the actions that will help you reach them.

For instance, let’s say your goal is to make $10,000 a month. This can be broken down further into around $350 per day.

Now, you need to figure out what you’re going to sell and how many sales you’ll need to get to generate a daily profit of $350.

This doesn’t mean you’ll hit your goals if you sell 10 products for $35 each. You need to factor in the cost of advertising and acquiring customers.

This might be difficult to ascertain at first. But, once you start deploying advertising campaigns, you’ll know exactly how much acquiring a single customer costs you.

That said, you want to minimize the cost of product creation. This will give you a higher advertising budget, allowing you to find and attract more customers.

Then, you’ll need to price your product accordingly, factoring in the advertising cost.

 

Develop A Plan & Create Your Product

online businessOnce you have an idea regarding the product price point and the available advertising budget, it’s time to start thinking about what it is you want to sell.


Keep in mind that you want to minimize the product creation cost. With that being the case, information products are likely the best option.

Essentially, these are digital products which you can sell indefinitely. You only need to invest time and resources to create them once.

Essentially, these are digital products like video courses and eBooks. They have several advantages over physical products.

Namely, you only need to spend the time and resources to create them once. After that, you can sell them indefinitely.

And, of course, there is no hassle with inventory or shipping.

Now, the question is: “How do I determine what product I should create?”

To answer that, you need to develop a business plan.

So, let’s take a look at the crucial elements of a successful business plan.

 

Find Something You’re Good At

One of the first things you’ll need to figure out is what niche (target market) you want to build your business in.

Naturally, it needs to be something you have knowledge and expertise in.

You can’t enter the health & fitness niche, if you’ve been eating pizza and burgers all your life, and have no clue about healthy eating and exercising.

The information product you’re going to create needs to provide a ton of value.

And this is only possible if you know exactly what you’re talking about, and can provide genuinely helpful, relevant information on the subject.

So, sit down and brainstorm what areas you’re good at. You want to choose something you’re knowledgeable and passionate about.

One thing to keep in mind – you need to make sure the niche you choose is profitable as well.

If your expertise is very narrow, and not a lot of other people are interested in the same area, you’ll have trouble finding customers to sell the information product to.

 

Find A Group Of People Who Are Having A Specific Problem

This is key when building a business that revolves around selling information products.

The usefulness of information products comes from the fact that they help the customer improve their life in some way.

So, they have to either help them solve a specific problem or reach a certain goal.

Essentially, buying an information product is equivalent to investing in yourself.

The audience is looking to develop a skill or learn valuable information that would help them change their current situation for the better.

So, your job is to discover that problem which your knowledge and expertise can help solve.

The product you will be creating is, at its core, a solution to that problem.

So, you’ll need to research your target market, before you make the final decision. You need to be positive that your idea will be well-received by your target audience.

This can be done through surveys and interviews. Alternatively, you can approach people you know are your target audience, and ask them if they would buy a product that gives them a solution to a specific problem.

This is how you validate your idea. If it turns out there’s no need for your solution, you’ll have to go back to the drawing board.

 

Create The Solution

Once you recognize the wants and needs of your target market, you can start the product creation process.

There are two things you need to take into consideration here.

First – what is the best way to deliver your solution to the audience? Are they more interested in reading a book, or would they prefer watching a series of educational videos?

Second – your level of knowledge and expertise on the subject. For instance, if you know a lot about the topic, you might consider creating an in-depth video course.

You can explain everything in detail, step-by-step, and it’s much easier to consume than a 500-page book.

Keep in mind that both the perceived and actual value of your solution needs to be at least as high as the price point.

So, make sure to deliver quality content that provides actionable advice – so that your customers can actually apply what you teach and get results.

After you determine the format and create the content, it’s time to start promoting your solution and generating sales.

 

Write A Sales Letter

A sales letter is a web page designed to promote and sell your solution. There are a dozen different ways to create a compelling sales letter.  That said, there are some general rules you’ll want to follow:online business

  • Establish the problem – Frame the burning problem that your product is the solution for. Why is it such a big deal? Share stats or past experiences, and show them they’re not the only ones facing it.
  • Aggravate the problem – Talk about why solving the problem is a huge priority. Explain the long-term consequences of leaving the problem unchecked.
  • Share your story – You need to tell the reader who you are, and why they should trust you. Showcase your knowledge and expertise. Help them relate to you by sharing your personal story, and tell them how you managed to overcome the problem they are facing.
  • Present your solution – Introduce your product and present it as the best possible solution to the problem. Explain exactly what they’re getting by investing in your solution.
  • Create persuasive sales arguments – Talk about the main benefits of leveraging your solution. Paint a picture of what their life will be like after solving the problem for good by using your product.
  • Talk about the investment – This is especially important for high-ticket products. Make them understand that they’re not paying for a product per se, but rather investing in a solution that will help them transform their lives.
  • Guarantee – Create a guarantee that will eliminate or at least lower the risk factor for the customers. This helps remove the buyer’s doubt and greatly facilitates the purchase.

 

These are just the bare bones of a successful sales letter. However, it’s a good place to start, and having a solid work frame will prevent you from staring at a blank page for hours.

You can always expand on the points I listed here, and add other sections to your sales page, where you deem it’s appropriate.

 

Test Your Marketing Campaigns

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To generate a decent amount of new customers, you’ll have to invest in advertising.

There are a number of different advertising channels to choose from. You can advertise on Facebook, Instagram, YouTube, run ads on Google Adwords, buy Solo Ads, etc.

Whichever approach you decide to take, it’s important to test out your marketing campaigns.

Testing the campaigns basically means investing a certain amount of money and seeing how many sales each of the campaigns generates.

Try out different ad copy and visuals, and several different ways of framing your offer. Compare them to see how each is performing.

It’s best to discontinue the ones that aren’t getting results, and scale the ones that prove fruitful.

Increasing your advertising budget for campaigns that are profitable will allow you to get your offers in front of more people, and boost your online income.

Nobody can tell you exactly what will work for your business and your audience. The only way to know for sure is by testing and improving your marketing.

So, don’t be afraid to experiment with different versions of ads. Once you know what’s working, you can improve your conversion rates and drastically increase your return on investment.

 

Create A Timeline

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You won’t get anything done if you try to do everything all at once.

Instead, set a specific timeframe for each of the crucial activities. This will ensure that you’re fully focused on the task at hand and remain productive.

Here’s roughly how it should work:

First Week

Dedicate the first week to researching your audience and your target market. Again, you need to make sure that there is indeed a demand for the solution you plan on creating.

You want to validate your idea before going any further. It needs to be profitable if you’re hoping to build a long-term, sustainable business.

Without research, you’re basically going in blind. And you might spend a decent amount on product development and advertising, only to realize that nobody’s interested in what you have to offer.

That’s something you want to avoid at all costs. So, do the necessary research.

The data you gather from the research is invaluable. It will help you create a product your customers want, and frame the offer in a way that will appeal to them.

Second Week

Once the research phase is complete, set a week aside for product creation.

Remember, the product needs to be high quality and deliver massive value. That’s the only way to reliably and consistently acquire new customers and keep the sales going.

That’s said, don’t worry about creating anything fancy. You can always improve upon it further down the line.

For now, focus on creating valuable content and delivering a step-by-step solution to the audience’s problem.

This will be your core product, so spend as much time and energy creating it as necessary. If it flops, the future of your entire business might not be bright.

Third Week

Take an entire week to craft a compelling, persuasive sales letter. Trust me; you’ll need the entire week.

The sales letter is just as important as the product, if not even more so.

Because, even if you have the best product on the market, if your sales letter is bad – nobody’s going to buy it.

A great sales letter, on the other hand, can sell thousands of products, even if the product itself is mediocre.

Remember, you need to create persuasive sales arguments and tell the reader exactly what the benefits of leveraging your solution are.

Fourth Week

Once everything else is set up, you can spend a week creating and testing out your ads. That’s the only way you’re going to figure out what works and what doesn’t for your business.

So, write up a few copies for a bunch of ads, and let them run for a few days. Then, compare your results and see which headlines, visuals, and offers give the best results.

Combine the best elements into one or two ads, and scale them by increasing your advertising budget.

 

Conclusion

Like I said, building a business from scratch won’t be easy.  

You’ll have to invest time, money, and energy to learn and develop your skills… That’s the only way to build a business that will generate a sustainable income for years to come.

That said, although it might not be easy, hopefully the 5 steps I outlined in this article will simplify the process. They can serve as a framework that will help you get started and ensure you’re on the right path.

So, bookmark this article, print it out, or just write down the steps on paper. Also, don’t forget to share it with anyone who might find this information useful!

Do you have a great business idea but don’t know how to convert it into a profitable business?

Then let’s talk and see how we can help you turn your dream business into a reality!

You have an opportunity to leverage decades of real-world experience from industry experts and top-earners, and implement it in your business today.

Discover how YOU can leverage the power of internet marketing to grab your share of the online wealth.

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Online Income

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How To Maximize Sales: 5 Crucial Elements Your Campaigns Must Have

Every successful and profitable marketing campaign must include certain powerful elements, if you’re hoping to boost your conversions, attract lots of new customers, and maximize sales.

The stronger the incentives you utilize in your campaign, the more people will buy from you. That much is pretty obvious, right?

However, what most aspiring entrepreneurs and business owners fail to realize is that the objective of your campaigns shouldn’t be just to close the initial sale.

Instead, an integral part of your campaigns should be maintaining good communication with existing customers and convincing them to buy from you again.

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To maximize your sales, you want to increase the customer lifetime value. You want to give them a reason to buy from you again and create repeat business.

After all, it’s easier to sell to an existing customer than it is to a new lead. Still, most people tend to overlook this part…

Want to know how you can take advantage of this?

If you want to fine-tune your campaigns to bring in sales AND create returning customers, here are the 5 crucial elements you must include:

Provide Massive Value

The efforts of your marketing campaigns can only go so far…

Ultimately, what matters most is the quality of the products and services you provide.

Like I said, your goal shouldn’t be to simply close the initial sale.

However, if you want the customer to keep buying from you – you need to blow them away with the value you provide.

Your products need to provide massive value compared to the price tag you attach to them. They must also help the customers solve a problem or achieve a certain goal.

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And therein lies the key to the success of your campaigns. It’s not about you, your company, or your products… It’s about the customers.

Tailor your products and services according to their wants and needs. Show them that you genuinely want to help them.

This will help form a strong relationship based on trust, and give them an incentive to buy from you again.

Create Unique Offers

It’s no secret that a compelling, unique offer is the core of your marketing campaign.

Again, you want to make the offer about them. If you haven’t already, create a customer avatar – a representation of your ideal customer.

Here’s a great example from Growmodo:

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Incorporate the data you have on your customers into your offers.

Where do they live? What’s their economic status? How old is your average customer? What are their biggest pain points?

You need to be able to answer all of these questions to create an enticing offer that will speak directly to them.

Also, don’t focus on the product or service itself. Put the spotlight on the problems it will help resolve and the benefits they’ll receive.

But, don’t stop there… Go above and beyond. Give them something that your competitors aren’t offering.

Show Them They’re More Than Just A Sale

Your customers ARE the lifeblood of your business. Make sure that they know just how important they are.

Show them how much you value and appreciate every single one of them. Don’t treat them as just another sale…

Show them that you genuinely care about the person. Create a deep, meaningful connection with them that they can’t find anywhere else.

Most companies have a robotic, monotonous voice. It’s cold and unwelcoming…

Besides, people don’t create relationships with companies… They connect to and trust other people.

So, give them an opportunity to reach out and connect to the face behind the business.

Follow up and show them that you care about their results.

Maintain Good Communication

If you want to maximize sales, your business must always be top of mind. And the only way to ensure that is through consistent communication.

If you stop communicating with customers after a sale, how can you expect they’ll come back and buy from you again?

In other words, the communication between your business and your customers should never stop.

However, that doesn’t mean you should spam them with promotional emails until they unsubscribe… You need to nurture the customers and keep providing value.

Keep sharing interesting, engaging content, relevant information, and actionable advice with them. Throw in an occasional promotion, just to remind them of everything you have to offer.

Include Loyalty Programs

You should always have a loyalty program in place, which rewards customers for their continuous purchases.

It’s a way of saying “Thank You!” for their business, as well as an additional buying incentive.

You can offer various bonuses, discounts, or even exclusive access to some of your products and services that only they receive as a loyal customer.

For instance, if you’re running a coffee shop, you can offer every 4th coffee free of charge:

The same can be applied to virtually any type of business.

That said, make sure they’re fully aware of this special treatment. This will help showcase just how much you value and appreciate them.

Furthermore, the exclusive benefits they’re receiving will incentivize them to purchase more often.

Conclusion

The bottom line is, scaling your profits doesn’t simply come down to acquiring more customers.

A great way to maximize sales is by selling more to existing customers.

The strategies I shared in this post will help you sell to your customers more frequently, and help bring in repeat business.

Just remember, if you truly want to maximize sales, then you need to make your offers and campaign about the customers.

Provide them with massive value, forge a trust-based relationship, and maintain good communication.

Do that, and they’ll have no reason not to keep buying from you.

Want to learn more powerful strategies that will help you scale your business to six figures and beyond?

Then sign up for a FREE 30 minute “Income Kickstarter Strategy Session”.

You’ll get a chance to speak with me personally or one of my Wealth Academy success coaches about YOUR business.

We’ll answer all your questions, help you overcome challenges and obstacles you’re facing…And work together to create your customized roadmap to success.

Let’s see how we can work together to grow your business and maximize your profits.

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here. 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

1 Simple Trick To Remove Buyer’s Doubt And Close More Sales

Have you ever heard of the term buyer’s doubt?

Throughout the years, I’ve noticed that only a small percentage of entrepreneurs and business owners are familiar with this phenomenon.

And that’s quite unfortunate, considering that it can have a significant impact on your sales and profits.

So, I decided to create this article to explain what buyer’s doubt is, and how you can overcome it.

Let’s start off with a simple example:

You’ve got an excellent product,  a great marketing campaign, and are driving lots of targeted traffic to your offers.

Everything seems to be working as intended, yet for some reason, you’re not making nearly as much sales as you were hoping to.

So, what’s the problem? What’s stopping people from taking the final step and clicking that “buy” button?

In that final moment of indecision, the customers are experiencing what’s known as the “buyer’s doubt”.

They might doubt the quality of your products and services… Or they might doubt that they’ll receive the benefits you advertise…

They might even deem the price too high for something they’re not sure will help them solve a problem or reach a goal.

In other words, they doubt the claims you’ve made regarding the particular offer.

So, what can you do to put their mind at ease?

You Need To Eliminate Or At Least Minimize The Risk Factor

It’s not that they don’t want to pay for your product… It’s that they’re afraid of paying for something that won’t deliver the desired results.

And frankly, who can blame them?

There are so many false “gurus” and “experts” out there who promise the world, but never deliver on their promises.

If they have been burnt before, people will be especially careful when making a purchase from a business for the first time.

You see, trust is the key factor here.

If they don’t know you and your business, you can’t realistically expect them to take your word for it and invest their hard-earned money into your products.

You need to earn that trust first.

Relevant and valuable content will reassure them that you’re an expert in your field.

Testimonials and reviews from previous customers also help build a level of trust.

But nothing beats a good old  guarantee.

Having A Guarantee Is A Must In Today’s Business World

Guarantees are the most powerful way to remove buyer’s doubt, for several reasons.

First, they signify that you’re confident about your products and services, and their ability to provide the benefits and results you’re advertising.

Secondly, they shift the risk from the customer to you. If anything goes wrong with the product, or they’re not satisfied with the service they receive, the customers know that they’ll be adequately compensated.

This helps build that important trust, and ensures that they’re making the right decision.

Here’s an example of a well framed money-back guarantee by MIDCO:

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Just think about it… Say you need to buy a new washing machine.

I’m convinced you’d want at least a 3-year guarantee on it.

That way, your investment is 100% safe, and if it breaks down for some reason, you’re not the one paying for repairs.

The same principle applies to online business, regardless of if you’re selling physical products or providing services.

The Timeframe Of Your Guarantee

When putting together a guarantee, you first need to determine its timeframe.

In other words, you must specify how long the guarantee will be in effect.

Generally speaking, the longer the timeframe, the safer the investment and more people will opt to complete their purchase.

There isn’t an exact formula for calculating the timeframe, but there are some general guidelines.

If you’re selling software or information products, 30-60 days is an acceptable timeframe.

If you’re selling physical products, it really depends on the type of products in question. Some can be covered with a guarantee that lasts several months, while other need to be covered for several years.

In any case, you should think about how long it will take for the customer to check out your product and determine if it suits them.

That should be the basis of your guarantee’s timeframe.

When Your Guarantee Is In Effect

You need to specify the circumstances in which the guarantee applies.

What I mean by this is that you need to list out conditions in which the guarantee is no longer valid.

After all, you don’t want to have to pay for a misuse of a product.

For instance, if you’re selling TVs, and a customer tops it over and breaks the screen, that shouldn’t be your problem.

If, however, it suddenly stops working after a few months, then you’re obligated to service it.

You want to make sure that the guarantee covers the intended use of the product – nothing more, nothing less.

However, things become a bit more interesting when you’re offering a guarantee on an information product.

Say you’re selling some sort of a training program. After a while, a customer wants a refund.

The trouble here is, you’re not even sure if they used the product at all… What you can do is request that they prove they’ve genuinely invested effort and gone through the program.

After that, if they’re not satisfied, you should give them their money back.

Alternatively, you can offer an unconditional money-back guarantee. This is a bit riskier on your part, since a no-questions-asked guarantee means you’ll issue a refund every time, without exception.

However, this type of iron-clad guarantee removes any risk from the customer, and will likely result in more sales overall. So, even with a few refunds, your profits might still be higher.

However, I only suggest this approach if you’re 100% confident in what you’re offering, and are certain that the customers will receive massive value from the product.

Tell Them Exactly What You’re Offering As A Part Of Your Guarantee

When creating a guarantee, you should leave no room for ambiguity.

The customer needs to know exactly what is covered by your guarantee.

This is especially important if you’re running an ecommerce business.

Does your guarantee cover the shipping costs of returning an item?

Must the item be returned in its original packaging?

Is there a possibility to exchange the item for something else from the store?

If the item is damaged during transportation, can the customer expect to receive a new one and when?

Here’s how the company FiftyThree does it:

 

There are tons of technical questions that you want to make sure to cover in your guarantee.

Additionally, you must also specify how someone would go about claiming the guarantee.

For some products, it’s as simple as contacting you via email, while others might require both email correspondence, return address, and even some additional information.

Conclusion

Regardless of how good your products/services are, and how compelling your offer is – a strong guarantee is necessary to remove any doubt the buyers might have.

When creating your guarantee, think about the reasons which would prevent the potential customer from going through with their purchase. Try to address these issues in your guarantee and put them at ease by showcasing that their satisfaction is your top priority.

A guarantee that eliminates the risk factor for the customers will help make the purchase an easier and much safer decision. This will inevitably result in more sales and higher profits, since they’ll have nothing to lose and everything to gain.

However, the most important part is that you can deliver on your promises. If a customer is covered by your guarantee, and you refuse to reimburse them, you’re risking a lawsuit and your reputation will take a huge blow.

Want to learn more tips & tricks and proven marketing strategies that will help you scale your business and shoot your profits through the roof?

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

buyer doubt, buyer's doubt, how to overcome buyer's doubt, buyer's doubt definition, what is buyer's doubt, guarantee, how to create a guarantee, elements of a guarantee

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

9 Steps For Writing A High-Converting Sales Letter

A well-written, compelling, high-converting sales letter is an integral part of every successful marketing funnel.

It’s the final link between an interested prospect and a purchase.

Therefore, it needs to more powerful and more convincing than all your other marketing endeavors.

A sales letter must “attack” the pain points of your prospects, outline the biggest benefits, present strong sales arguments, and weave everything together into an interesting and enticing story.

After someone reads your sales letter, they should feel compelled to make the purchase. It needs to remove any doubt they might have, and convince them that your product will indeed help them solve a burning problem or achieve a certain goal.

Undeniably, this sounds like a tough challenge for anyone that isn’t a copywriter by profession… That’s why so many entrepreneurs and business owners are willing to hire professionals to create one for them.

But, you don’t have to spend $1,000+ on freelancer fees…

Once you understand the process, you can craft a powerful, high-converting sales letter yourself.

You might not thing of yourself as a great copywriter, but you have an innate advantage… You know your products and your target audience better than anyone.

When you combine that knowledge with the process I’ll show you in this article, you’ll be able to craft killer sales letters with ease.

The Swipe File

If you’re staring at a blank page, waiting for the inspiration to strike, you won’t get very far.

Instead of trying to write the entire sales letter in one go, I suggest you take a fundamentally different approach.

First, before you write a single word, you should create what I like to call a “swipe file”.

This file should contain information on your product and the offer you’re going to present on the page.

List out the most important features and unique characteristics of your products, the main benefits they’ll receive, the price, and anything else a potential customer would likely want to know about the offer.

You can also create a “skeleton” of your sales letter, by writing out headlines for different sections and jotting down the most important things you want to cover in each section.

This may seem like an extra step, but it will be a great resource for when you actually start writing.

The swipe file is meant to give you a solid work frame, the basis which you can build upon once you start creating the sales letter.

Sure, you might have all this information in your head, but it’s much clearer once you have all the information laid out in front of you, black on white.

Once that’s taken care of, it’s time to get creative and start crafting your high-converting sales letter.

Here are the 9 steps for a high-converting sales letter:

Step 1 – The Headlines

The headlines are arguably the most important part of your copy, and deserve special attention.

They must be powerful and enticing, since their job is to “pull the reader in” and pique their interest to the point where they want to read the entire letter to find out what the offer is all about.

The main headline should hint at the biggest benefit your customers will receive, without revealing too much detail.

It needs to spark their curiosity and give them a good enough reason to stay on the page and learn more about your product or service.

Here’s an example of the headline we used for Guru Funnels:

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It’s short and to the point. It tells you exactly who the offer is for and what results you can expect.

Throughout the copy, you’ll have multiple headlines. Although the main headline is vital for grabbing the readers’ attention and keeping them on the page, the headline of each section also plays an important role.

You see, not everyone who lands on your page will be willing to set aside 15+ minutes to read through the whole sales letter. In fact, most people will skim through it and read only the most important parts.

That’s why your headlines need to be interesting and informative enough to keep their attention and give them a general idea about the offer.

If you manage to pull this off, they might scroll back up and read the whole thing. Or, they might even click the “buy” button without having read the whole thing.

So, spend as much time as you need to create compelling headlines that will grab and keep the attention of your audience.

I recommend spending at least as much time on coming up with great headlines, as you would on writing the rest of the copy.

Step 2 – Their Burning Problem

The opening part of your sales letter should be dedicated to your potential customers.

More specifically, it needs to talk about their burning problem – the biggest issue that they’re looking to resolve with the help of your product.

Remember, your product is the solution. And you don’t want to lead with the solution without first dissecting the problem.

So, at the very beginning of the sales letter, create a narrative that revolves around the difficulties, obstacles, frustrations, and pain points your prospects are experiencing.

You need to aggravate that problem and convince them that it can’t be left unchecked.

Make sure that, after reading the first section, they are eager to find out what the solution to their problem is.

Step 3 – Relate

Next, make sure the reader understands that they are not the only one facing that specific issue.

Tell them that you’ve been in their shoes. Empathize with them.

Show them that they’re not alone, and that you know how they feel and what they’re going through.

And, most importantly – talk about how you’ve overcome the challenges they’re facing.

This segment of the sales letter should help you form a strong bond with the audience.

It also helps gain their trust and boost your credibility.

Once they know that you have experienced the same hardships, and have managed to find a good solution, they’ll be far more open to listening to what you have to say.

That’s when you can “plug in” your solution to their problem.

Step 4 – The Solution

Here’s where you want to introduce your product or service.

However, you need to be tactful…

Naturally, you’ll be tempted to start singing praises about your product and talking about every little detail and feature.

However, keep in mind that you are offering a solution.

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What this means is that you shouldn’t be listing features and telling them how amazing your product is.

The truth is, they don’t care.

All your prospects want to know is how the product can help them.

What kind of impact will it have on their life or business?

That’s what you need to focus on – the benefits they’ll receive, rather than the product’s features.

Paint a picture for them. Explain what their life would look like if they solved their burning problem, or achieved their desired goal.

Step 5 – Bullets

At one point, you want to break the monotony and give the readers a much-needed reprieve from the huge chunks of text they’ve been reading.

This is best done through bullet points.

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Much easier to read than a chunk of text, wouldn’t you agree?

Not only that, but the readers are far more likely to remember the key benefits if presented in this manner.

“Bullets” are awesome for a number of reasons:

One – they make the copy much easier to read.

Two – they sum up the offer and the benefits for those who’ll just skim the page.

Three – the benefits stand out more and are much easier to remember when presented as bullet points, than when mentioned through several paragraphs.

Step 6 – Social Proof

For the readers who are still on the fence, the best way to remove doubt and win them over is by providing social proof.

These can be testimonials or reviews from satisfied customers, or even entire case studies that showcase the positive effects of your products.

If possible, use images of your customers to solidify the testimonials, and showcase that they are genuine feedback from real customers, not just something you made up.

Alternatively, you can include video testimonials as proof, if some of your customers are willing to provide these for you.

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Testimonials help portray your community and instill a certain level of trust that you couldn’t otherwise attain, regardless of how good your copy is.

So, unless your product is brand new and you haven’t received any feedback on it yet, make sure to include testimonials on your sales letter.

Step 7 – The Offer

In this step, you’ll need to frame the offer, state the price, and convince them that it’s a great investment.

Obviously, first you’ll want to tell them what’s included in the offer.

However, don’t get too technical here. Explain what they’re getting, but use the same vocabulary and tone that your audience would use.

Then, introduce them to powerful sales arguments that make the offer irresistible.

Make sure they understand why your product is different, unique, and ultimately – better.

Show the readers that the value they’re getting far outweighs the price point, and that you’re offering them an amazing deal.

Additionally, bonuses and a guarantee make your offer look even more enticing, so consider including those as well.

Step 8 – The Close

Before you wrap it up, you need to tell the prospects what they need to do next.

In other words, you need to create a strong call to action that will encourage them to finalize the purchase.

It should be clear, concise, and tell them exactly what to do, whether it’s to buy a product, enroll in a course, schedule a call, etc.

Once someone is ready to buy, you want to make that process as simple as possible.

So, don’t include complicated, multiple-step forms in your call to action.

One line of text, with a CTA button that stands out from the rest of the page will do just fine.

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See how the CTA button “pops-up” and sticks out from the rest of the page?

Also, if possible, redirect them straight to check out once they click the “buy” button, and make the process quick and easy.

You can end the sales letter with a heartfelt post scriptum message. It should remind them why they’re here in the first place and how much easier their life would be after picking up your solution.

Step 9 – Review

Once you’ve finished writing the sales letter, it’s time to go over it a few times and make sure it’s ready to be designed and posted on your website.

First, read aloud a couple of times to see the flow of the copy. If something seems out of place, too complicated, or confusing, consider rewriting that part.

Then, thoroughly go through the copy once more. Make sure there are no spelling or grammatical mistakes.

Also, pay attention to the structure of the copy. Try and envision how it would look after being designed. You want it to be visually attractive, as well as compelling.

Finally, make sure all your clickable links and videos (if you’ve included them) are working properly.

After you’ve done editing, your high-converting sales letter is good to go!

Conclusion

Writing effective, compelling, high-converting copy is a skill.

And like any skill, it can be learned. It will also likely take some practice before you get on the level where you’re able to create killer sales letters with relative ease and reliably convert prospects into paid customers.

However, the steps I shared with you in this post will give you a great place to start. If you follow these 9 steps and include everything I listed in your sales letter, you can’t go wrong.

Want to learn more about the art & science of writing high-converting copy that sells?

Then I invite you to enroll in the Wealth Academy Direct Response Copywriting Certification Program.

You’ll learn how to craft powerful, compelling sales copy to consistently acquire new lead & customers and skyrocket your profits.

Click here to discover how you can launch yourself as a Wealth Academy Certified Direct Response Copywriting Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.