4 Keys To Creating An Irresistible Offer

Every business has got something to sell, be it a product, service, software, etc. However, simply having an amazing product or service doesn’t guarantee sales. In fact, you have to know how to present it. It needs to be an irresistible offer – something the customer can’t say no to.

When presenting your product as an offer, there are a few obvious steps.

First, you need to tell your prospects what it is you’re offering.

Secondly, you need to make it abundantly clear what your offer can do for them.

And lastly, you need to properly price it.

This is pretty straightforward, and most businesses pull it off without a problem.

However, business owners and marketers often make one crucial mistake…

They focus too much on the fact that the consumers should want their product.

This can create a plethora of problems. Namely, they take a slightly more aggressive approach in their marketing efforts.

However, this can often backfire. The customers might get a feeling you’re trying to shove products down their throats. 

And trust me, nobody likes that. Instead, people want the decision to make a purchase to be completely of their own volition.

They want to buy your stuff by choice. Not because you’ve “bullied” them into buying it.

So, How Do You Create An Irresistible Offer? 

First, you need to understand the role you and the customers play.

Your job is to craft an irresistible offer, get it in front of your target audience, and present it in the best light.

Their job, on the other hand, is far simple. They simply need to accept or refuse the offer.

The key here is to present them with something they want to buy. This means the offer needs to be relevant to the people you’re presenting it to, it needs to provide a ton of value, and the prospects need to understand exactly what they’re getting out of it.

If you’re focusing solely on the product, and not what it can do for the end customer, you’ll sound like a sleazy salesman.

The marketing message will feel stretched out. Almost as if you were desperate to make a sale. And, you’ll give off the vibe that you only care about profits, and don’t give two hoots about your customers.

That said, bottom line is – this approach won’t work.

Instead, you should incorporate these 4 key elements when crafting an irresistible offer:

Key #1 – Make It Super Valuable

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

I’m may be repeating myself, but I have to stress out that customers are the lifeblood of any business. 

It other words, when crafting your offers, you need to put the customers first.

This means putting the spotlight on the benefits the customers will receive from using your product.

If you’re a great marketer, you can probably sell a useless product just through your powers of persuasion.

But that’s not the point… Not if you want to build a profitable and sustainable business.

You might get a handful of sales by resorting to marketing tricks and gimmicks…

But to create a recurring income stream, you need to develop offers that are extremely beneficial to your customers.

It’s hard to build a solid business on products that promise the world, but don’t deliver any value.

Even if the product itself is great, it doesn’t mean it will sell well.

What you need to ask yourself is what kind of impact can it have on your prospects’ lives.

Does it help solve a real problem? Does it fulfill an existing need of your target market?

Can it help them get a step closer to achieving their goals? Is it something they’re passionate about?

If you can’t answer positively to any of these questions, then you need to go back to the drawing board.

The product or service needs to be in line with the wants, needs, and passions of your target audience.

Remember, what you’re selling needs to be a perfect fit with people you’re selling it to.

Key #2 – Give Them What They Want, Not What You Think They Need

This is another mistake marketers often make.

They’re pushing a product they believe the target market needs.

In doing so, they ignore the signals from the market itself. Comprehensive market research can tell you exactly what your target audience wants.

So, why try and reinvent the wheel? It’s so much easier to give them what they’re already asking for.

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

You don’t need to convince them to make a purchase by the sweat of your brow. If they want it, and you have it, they’ll buy it. It’s that simple.

Here’s the thing – we’re typically not highly motivated by our needs. It’s just something that we have to get done. And most of the time, we do it begrudgingly.

On the other hand, we’re passionately pulled towards the stuff we want.

Now, this doesn’t mean you have to ignore the needs of your customers.

It simply means you need to structure your irresistible offer in a specific way.

You want to play on their emotions first – by highlighting the positive changes your product can bring to their life or business.

Then, only after you’ve satisfied their wants, should you present logical arguments as to why they need the solution you’re offering.

Take the online money-making niche, for example. Say you’re selling an information product that teaches them how to leverage digital marketing and create a profitable business.

You should open up by describing what their life will look like, once they’ve built their dream business.

Have them imagine sitting on an exotic beach, drinking a cocktail, working only 2 – 3 hours a day, driving their dream car, and so on…

After that, you can list the logical reasons for making a purchase, like financial stability and the opportunity to create a recurring income stream.

Key #3 – Time Your Offers Correctly

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

Typically, business who do well and stick around for a while have an Integrated Product Suite.

Put simply, they have a collection of complementary products/services they can offer. That way, they’re not limiting their profits to a sale of a single product.

And, it also opens up opportunities for cross-selling and upselling. The trick, however, is to present the right offers at the right time.

Here’s what I mean by this… During different stages of your sales funnel, leads have a varying level of awareness and interest.

You can’t expect to sell a high ticket product right off the bat, to someone who’s just subscribed to your mailing list.

I mean, you can certainly try to pitch it, but your conversions won’t be that impressive.

Instead, you need to match the offer with the stage a prospect is in.

At the top of the funnel, these are typically high-value, low-cost (or free) offers.

Further down the line, based on the level of interest someone has expressed, you can offer them different things from your arsenal.

If your offers and the prospects’ interest are aligned, you’ll have a much higher conversion rate.

Additionally, it’s extremely important that you’re up to date with everything that’s going on in your industry.

You need to follow the trends to know what’s in-demand at any given point in time. Why?

Because you need to give your audience what they want NOW. Not what they wanted yesterday, or might want tomorrow.

So, listen to the heartbeat of your target market. And remember that your offers aren’t set in stone.

You can always tweak them to fit what your customers want to buy right now.

Key #4 – Make Your Offers “Fresh”

First, it’s important to make the distinction between a product and an offer.

You can rock the same product for decades, and have tons of different offers for it.

You can change the details of your irresistible offer at any given time. You’re not limited in any regard.

And, in fact, you should do just that  every now and then. You need to keep things fresh and interesting.

You want the offer to appear as something new and exciting. We all love new stuff, it’s in our psyche.

It inherently appears as much better than something old and boring.

Revamping your offers will have the same effect on your customers. It’ll spark their interest simply because it’s something new.

Additionally, if it seems like a better deal than what you’ve previously offered, they’ll be even more hyped about it.

Now, you don’t have to bang your head on the table to come up with something new and original every month.

In fact, what you can do is simply add a sense of urgency by limiting your irresistible offer.

This is incredibly easy to do, and it doesn’t really cost you anything.

Instead of having a boring statement like “buy my product for $9.99”, you can add urgency to make it look way more appealing.

For example, you can say “buy my product for $9.99 until midnight today and enjoy free shipping!”

Sounds a lot more appealing all of a sudden, doesn’t it?

Alternatively, you can also limit the number of available offers. This works for services as well, not just physical products.

For instance, you can offer a special discounted coaching session, for the first 10 people that apply.

This gives your prospects an additional incentive to take action now. If they don’t, they might miss out on a great deal.

Final Thoughts

Remember, it’s your job to craft and present an irresistible offer.

Your customers’ job is to say “Yes” or “No” to it.

In that regard, you want to do everything in your power to persuade them to say yes.

But, not by shoving the products down their throats. Instead, you want to make the offer about them. 

Focus on the benefits they’ll receive when crafting copy for the irresistible offer. And give them what they want, when they want it.

Don’t try to force the issue. Listen to what your target audience is saying, and adjust your offers accordingly.

Want to learn more about crafting irresistible high ticket offers? Offers you can sell for up to $10,000 or more?

If that tickles your fancy, then check out the Wealth Academy High Ticket Offer Specialist Program.

It’s specifically designed to teach you how to leverage your existing knowledge and skills to craft & successfully market your own high ticket offers, that hold the potential to quickly get your business to 6 figures and beyond!

You’ll see the exact same formula I personally use to craft irresistible high ticket offers.

And, by the time you’ve finished the program, you’ll be able to easily replicate it.

Click here to learn more & enroll Today – and launch yourself as a Wealth Academy Certified High Ticket Offer Specialist!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Grant Cardone: 5 Untold Truths About Online Business

Recently, I had the opportunity to attend the 10x UK tour, a live event hosted by Grant Cardone. Grant is a bestselling author, as well as a sales trainer, speaker, and entrepreneur.

He’s built a $556 Million portfolio of multifamily projects virtually from scratch. It’s safe to say he knows a thing or two about business. So, when he talks, I listen.

He shared a ton of valuable information during the event, but what piqued my interest were the 5 untold truths about business he revealed.

I’ve been in the online business world for over a decade now. During that time, I’ve seen countless aspiring entrepreneurs struggle to get their business off the ground.

And I’ve noticed a certain trend with most of these people. They all have amazing business ideas, but horribly fail the execution.

The biggest problem, as I see it, is that everyone’s too focused on starting their business. However, that’s just the first step on the journey to success.

What’s far more important is knowing how to run, manage, and scale the business, so you can enjoy consistent and reliable income.

That’s why I’ve decided to share Grant’s 5 truths with you in this article. I’m convinced that every marketer, entrepreneur, and business owner NEEDS to know them.

They will help you avoid some of the common pitfalls, adopt the right mindset, and start your business on the right foot, so to speak.

Here is my interpretation of Grant Cardone’s truth about online business:

1. The Only Reason Businesses Fail Is Due To Lack Of Attention

grant cardone, grant cardone wiki, grant cardone books, grant cardone university, grant cardone quotes, grant cardone wiki, sell to survive, grant cardone net worth, grant cardone london

There are quite a few things that can go wrong, and cause a business to crumble. However, at their core, they all have a common denominator – lack of attention.

It can be the lack of attention from you, the business owner, and your team. You might not pay enough attention to the target market, their wants and needs, and trying to promote a product they’re not interested in.

Or, you’re not keeping a close eye on your marketing campaigns and metrics, and are wasting a ton of money without getting any results.

There might be a number of signals indicating that something is wrong, or not fully optimized. But, if you’re not keeping a close eye on your business, you’re bound to miss them.

That’s why you can’t just “set it and forget it”. You need to work on your business daily. You must constantly monitor all the parameters, tweak your campaigns, update your offers, create new content, and engage your audience.

Speaking of audience, the other side of the coin is the lack of attention from potential customers. If your business is not top of mind, people will simply forget about it.

And if someone doesn’t even remember your brand, how can you expect them to buy from you? So, don’t just send a handful of emails out and call it a day…

Think of strategies you can employ to keep the communication between your business and prospects flowing. Figure out ways to constantly keep them engaged, and give them a reason to return to your website.

The more exposed they are to your business; the easier it will be to close the sale.

2. Best Product Almost Never Wins

grant cardone, grant cardone wiki, grant cardone books, grant cardone university, grant cardone quotes, grant cardone wiki, sell to survive, grant cardone net worth, grant cardone london

This is one of those things that can be difficult to believe, but it’s absolutely true in today’s business world.

The best product seldom wins out in the marketplace. And the reason is quite simple…

Let me put it this way… Say you’ve got the best possible product on the market. Nothing can compare with it. Nothing can even come close.

 

But, you have no clue about marketing, and you’re struggling to get it in front of people who are interested in what you have to offer.

Do you think you’ll find enormous success with your fantastic product, if nobody ever hears about it? Of course not…

That’s why effective marketing is arguably much more important than the quality of the product. The people with the best marketing strategies, who can present their offers in the best light, will always win out.

In fact, they will stomp the competition. So, focusing solely on creating the perfect product won’t get you very far.

Now, don’t get me wrong, the quality of your product still plays an important role. You do need to provide value to the audience, if you’re hoping to consistently generate a hefty monthly income.

If you’re exaggerating in your sales pitches, and your product fails to deliver on the promises you’ve made, you’ll be in a pickle.

The bottom line is – you need a decent product and an extraordinary marketing strategy. After all, you have limited time and resources available to invest.

So, don’t heavily prioritize the product creation process. You don’t need the best product on the market to make it BIG. You just need a good product.

However, you DO need outstanding marketing to get it in front of your audience, beat the competition, and consistently drive sales.

3. People Don’t Cost Money

Aspiring entrepreneurs often have a skewed perception about employees.

They view the paychecks at the end of the month as cost, rather than as an investment in the business.

Grant Cardone, on the other hand, is the strong advocate of the attitude that “people don’t cost money.”

Paying your employees at the end of the month is never the problem. It’s not the thing that will make or break your business…

Do you know what actually costs money?

Lack of production costs money. It’s not that you’re paying someone for their work, it’s that they’re not contributing enough to justify it.

The work they’re producing needs to generate MORE income than what you’re paying them. It’s just common sense.

No sales is what’s costing you money. If your employees don’t have the knowledge, experience, and skills that will enable you to generate sales, THAT is the problem. Not the fact that you’re paying them.

Opportunities also cost money. You must carefully choose which business opportunity you want to invest in. If it turns out to be a bad call, regardless of everyone in your team performing at 100%, you’ll still lose money.

Also, not having business, and having nobody in the pipeline is what will cost you money. Failing to acquire new customers will quickly be the death of any business.

If your team helps ensure everything runs smoothly, and their efforts bring in new sales, they’re making you money, not costing you.

The takeaway is that people DON’T cost money. Invest in your people, help them grow and develop their skills. They’ll make you far more money in the long run.

4. Build A Brand Before Advertising

Aggressive marketing is no longer a thing. Spamming people with promotional emails every day and shoving your products down their throats will get you nowhere.

And that’s where most aspiring entrepreneurs get it wrong. They build their online business and immediately dump all their money into advertising.

But the thing is, next to no one will buy during the first interaction with your business…

They’ve never heard of your brand, and have no reason to trust you. If your offers are perceived as valuable, they might be interested to learn more about your business.

But if all that it comes down to is just product pages and promotions, there’s a high chance they’ll be skeptical. After all, there are so many self-proclaimed gurus and experts out there.

So, what’s the workaround? How do earn the prospects’ trust and ensure your business stays top of mind?

You need to build your brand first.

grant cardone, grant cardone wiki, grant cardone books, grant cardone university, grant cardone quotes, grant cardone wiki, sell to survive, grant cardone net worth, grant cardone london

Your logo, brand colors, and marketing message all need to be uniform and aligned. The potential customers need to instantly recognize your brand, whenever they run into it online.

To effectively build your brand and generate exposure, you need to create valuable, relevant, and engaging content. It’s vital to position yourself as an authority and an expert in your field.

You must show the audience that you have the knowledge and expertise necessary to help them solve their problems or achieve their goals.

That’s the only way to earn their trust. So, work on providing value before you go all-in on promoting your products or services.

For instance, you can create a blog or host a free webinar. This will help engage your audience, boost your credibility, and solidify your brand.

5. Studying Small Is Guaranteed Failure

Always remember that you’re not the first person with a great idea, trying to turn it into a profitable online business.

Countless others have done the same before you. Some have failed, some have had incredible success.

And you can always learn from both groups. The failures will help you avoid the common mistakes and pitfalls. The successes will help you figure out what strategies and approaches work best in practice.

However, whatever you do, you don’t want to study small. Now, what exactly does Grant Cardone mean by this?

From Grant’s perspective, studying small is a guaranteed failure. And I have to say I agree 100 percent.

Modeling your business on a similar small business in your niche is a lose-lose situation.

grant cardone, grant cardone wiki, grant cardone books, grant cardone university, grant cardone quotes, grant cardone wiki, sell to survive, grant cardone net worth, grant cardone london

They evidently have trouble scaling their profits. And I firmly believe nobody goes into business with the mindset of being content with mediocrity.

Worst case scenario, if you’re studying a small business, is that you’ll struggle to make ends meet. But the real problem is that the best case scenario isn’t much better either.

You’ll reach their level, and be able to make minor profits. And then what? You’ll just be left stuck in place…

The point Grant is trying to get across here is that you can’t grow your business if you’re studying small.

Instead, you should learn from experts in your niche who have had outstanding success with a similar product, idea, or business model.

You want to learn from the best of the best, if you’re hoping to one day scale to 6 figures and beyond.

Conclusion

The online business world is far more complex than it appears from an outsider’s point of view. There are quite a few wrong turns you can take, and each of them can lead to an inevitable downfall.

That’s exactly why I decided to share these 5 truths with you. Hopefully, now you have a better idea of what running an online business entails.

If you’ve found this article helpful, feel free to share your thoughts in the comments below! Also, don’t forget to share it with others who might find this information valuable.

Want more valuable tips that will help you start your business the right way, scale your profits fast, and fast-track your journey to success?

Then I invite you to join over 550,000+ other daily readers of my Online Profits Daily Newsletter right now.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

About The Author

Your Millionaire Mentor

Shaqir Hussyin

grant cardone, grant cardone wiki, grant cardone books, grant cardone university, grant cardone quotes, grant cardone wiki, sell to survive, grant cardone net worth, grant cardone london

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How To Start An Online Business From Home In Less Than A Month

It’s a well-known fact that the internet provides countless lucrative business opportunities. However, building a successful online business from scratch is anything but easy. You need to be prepared to invest time, money, energy, and effort into it.

There is no way to get rich overnight, or build a profitable business without lifting a finger. Even if there was, why would anyone share it publicly instead of using it themselves?

So, don’t fall for the get-rich-quick schemes. There simply is no easy way to do this. But, the good news is – there is a smart way to go about building an online business.

Now that we’ve got that out of the way, let’s talk about what is possible and how YOU can do it.

Set Your Goal

online businessFirst things first, you need to set a clear goal for your business project.

It needs to be realistic, achievable, and measurable. Simply stating: “I want to make a million dollars” isn’t going to cut it.

That might be the end goal you’ll be working towards; something to motivate you and help you push through.

But, you need to be more down-to-earth when you’re just starting out. In other words, you need to create short-term goals and determine the actions that will help you reach them.

For instance, let’s say your goal is to make $10,000 a month. This can be broken down further into around $350 per day.

Now, you need to figure out what you’re going to sell and how many sales you’ll need to get to generate a daily profit of $350.

This doesn’t mean you’ll hit your goals if you sell 10 products for $35 each. You need to factor in the cost of advertising and acquiring customers.

This might be difficult to ascertain at first. But, once you start deploying advertising campaigns, you’ll know exactly how much acquiring a single customer costs you.

That said, you want to minimize the cost of product creation. This will give you a higher advertising budget, allowing you to find and attract more customers.

Then, you’ll need to price your product accordingly, factoring in the advertising cost.

 

Develop A Plan & Create Your Product

online businessOnce you have an idea regarding the product price point and the available advertising budget, it’s time to start thinking about what it is you want to sell.


Keep in mind that you want to minimize the product creation cost. With that being the case, information products are likely the best option.

Essentially, these are digital products which you can sell indefinitely. You only need to invest time and resources to create them once.

Essentially, these are digital products like video courses and eBooks. They have several advantages over physical products.

Namely, you only need to spend the time and resources to create them once. After that, you can sell them indefinitely.

And, of course, there is no hassle with inventory or shipping.

Now, the question is: “How do I determine what product I should create?”

To answer that, you need to develop a business plan.

So, let’s take a look at the crucial elements of a successful business plan.

 

Find Something You’re Good At

One of the first things you’ll need to figure out is what niche (target market) you want to build your business in.

Naturally, it needs to be something you have knowledge and expertise in.

You can’t enter the health & fitness niche, if you’ve been eating pizza and burgers all your life, and have no clue about healthy eating and exercising.

The information product you’re going to create needs to provide a ton of value.

And this is only possible if you know exactly what you’re talking about, and can provide genuinely helpful, relevant information on the subject.

So, sit down and brainstorm what areas you’re good at. You want to choose something you’re knowledgeable and passionate about.

One thing to keep in mind – you need to make sure the niche you choose is profitable as well.

If your expertise is very narrow, and not a lot of other people are interested in the same area, you’ll have trouble finding customers to sell the information product to.

 

Find A Group Of People Who Are Having A Specific Problem

This is key when building a business that revolves around selling information products.

The usefulness of information products comes from the fact that they help the customer improve their life in some way.

So, they have to either help them solve a specific problem or reach a certain goal.

Essentially, buying an information product is equivalent to investing in yourself.

The audience is looking to develop a skill or learn valuable information that would help them change their current situation for the better.

So, your job is to discover that problem which your knowledge and expertise can help solve.

The product you will be creating is, at its core, a solution to that problem.

So, you’ll need to research your target market, before you make the final decision. You need to be positive that your idea will be well-received by your target audience.

This can be done through surveys and interviews. Alternatively, you can approach people you know are your target audience, and ask them if they would buy a product that gives them a solution to a specific problem.

This is how you validate your idea. If it turns out there’s no need for your solution, you’ll have to go back to the drawing board.

 

Create The Solution

Once you recognize the wants and needs of your target market, you can start the product creation process.

There are two things you need to take into consideration here.

First – what is the best way to deliver your solution to the audience? Are they more interested in reading a book, or would they prefer watching a series of educational videos?

Second – your level of knowledge and expertise on the subject. For instance, if you know a lot about the topic, you might consider creating an in-depth video course.

You can explain everything in detail, step-by-step, and it’s much easier to consume than a 500-page book.

Keep in mind that both the perceived and actual value of your solution needs to be at least as high as the price point.

So, make sure to deliver quality content that provides actionable advice – so that your customers can actually apply what you teach and get results.

After you determine the format and create the content, it’s time to start promoting your solution and generating sales.

 

Write A Sales Letter

A sales letter is a web page designed to promote and sell your solution. There are a dozen different ways to create a compelling sales letter.  That said, there are some general rules you’ll want to follow:online business

  • Establish the problem – Frame the burning problem that your product is the solution for. Why is it such a big deal? Share stats or past experiences, and show them they’re not the only ones facing it.
  • Aggravate the problem – Talk about why solving the problem is a huge priority. Explain the long-term consequences of leaving the problem unchecked.
  • Share your story – You need to tell the reader who you are, and why they should trust you. Showcase your knowledge and expertise. Help them relate to you by sharing your personal story, and tell them how you managed to overcome the problem they are facing.
  • Present your solution – Introduce your product and present it as the best possible solution to the problem. Explain exactly what they’re getting by investing in your solution.
  • Create persuasive sales arguments – Talk about the main benefits of leveraging your solution. Paint a picture of what their life will be like after solving the problem for good by using your product.
  • Talk about the investment – This is especially important for high-ticket products. Make them understand that they’re not paying for a product per se, but rather investing in a solution that will help them transform their lives.
  • Guarantee – Create a guarantee that will eliminate or at least lower the risk factor for the customers. This helps remove the buyer’s doubt and greatly facilitates the purchase.

 

These are just the bare bones of a successful sales letter. However, it’s a good place to start, and having a solid work frame will prevent you from staring at a blank page for hours.

You can always expand on the points I listed here, and add other sections to your sales page, where you deem it’s appropriate.

 

Test Your Marketing Campaigns

online business

To generate a decent amount of new customers, you’ll have to invest in advertising.

There are a number of different advertising channels to choose from. You can advertise on Facebook, Instagram, YouTube, run ads on Google Adwords, buy Solo Ads, etc.

Whichever approach you decide to take, it’s important to test out your marketing campaigns.

Testing the campaigns basically means investing a certain amount of money and seeing how many sales each of the campaigns generates.

Try out different ad copy and visuals, and several different ways of framing your offer. Compare them to see how each is performing.

It’s best to discontinue the ones that aren’t getting results, and scale the ones that prove fruitful.

Increasing your advertising budget for campaigns that are profitable will allow you to get your offers in front of more people, and boost your online income.

Nobody can tell you exactly what will work for your business and your audience. The only way to know for sure is by testing and improving your marketing.

So, don’t be afraid to experiment with different versions of ads. Once you know what’s working, you can improve your conversion rates and drastically increase your return on investment.

 

Create A Timeline

online business

You won’t get anything done if you try to do everything all at once.

Instead, set a specific timeframe for each of the crucial activities. This will ensure that you’re fully focused on the task at hand and remain productive.

Here’s roughly how it should work:

First Week

Dedicate the first week to researching your audience and your target market. Again, you need to make sure that there is indeed a demand for the solution you plan on creating.

You want to validate your idea before going any further. It needs to be profitable if you’re hoping to build a long-term, sustainable business.

Without research, you’re basically going in blind. And you might spend a decent amount on product development and advertising, only to realize that nobody’s interested in what you have to offer.

That’s something you want to avoid at all costs. So, do the necessary research.

The data you gather from the research is invaluable. It will help you create a product your customers want, and frame the offer in a way that will appeal to them.

Second Week

Once the research phase is complete, set a week aside for product creation.

Remember, the product needs to be high quality and deliver massive value. That’s the only way to reliably and consistently acquire new customers and keep the sales going.

That’s said, don’t worry about creating anything fancy. You can always improve upon it further down the line.

For now, focus on creating valuable content and delivering a step-by-step solution to the audience’s problem.

This will be your core product, so spend as much time and energy creating it as necessary. If it flops, the future of your entire business might not be bright.

Third Week

Take an entire week to craft a compelling, persuasive sales letter. Trust me; you’ll need the entire week.

The sales letter is just as important as the product, if not even more so.

Because, even if you have the best product on the market, if your sales letter is bad – nobody’s going to buy it.

A great sales letter, on the other hand, can sell thousands of products, even if the product itself is mediocre.

Remember, you need to create persuasive sales arguments and tell the reader exactly what the benefits of leveraging your solution are.

Fourth Week

Once everything else is set up, you can spend a week creating and testing out your ads. That’s the only way you’re going to figure out what works and what doesn’t for your business.

So, write up a few copies for a bunch of ads, and let them run for a few days. Then, compare your results and see which headlines, visuals, and offers give the best results.

Combine the best elements into one or two ads, and scale them by increasing your advertising budget.

 

Conclusion

Like I said, building a business from scratch won’t be easy.  

You’ll have to invest time, money, and energy to learn and develop your skills… That’s the only way to build a business that will generate a sustainable income for years to come.

That said, although it might not be easy, hopefully the 5 steps I outlined in this article will simplify the process. They can serve as a framework that will help you get started and ensure you’re on the right path.

So, bookmark this article, print it out, or just write down the steps on paper. Also, don’t forget to share it with anyone who might find this information useful!

Do you have a great business idea but don’t know how to convert it into a profitable business?

Then let’s talk and see how we can help you turn your dream business into a reality!

You have an opportunity to leverage decades of real-world experience from industry experts and top-earners, and implement it in your business today.

Discover how YOU can leverage the power of internet marketing to grab your share of the online wealth.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

jordan belfort, jordan belfort net worth, jordan belfort book, jordan belfort wiki, jordan belfort now, jordan belfort youtube

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Online Income

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, Snapchat, LinkedIn & FB Group.

How To Maximize Sales: 5 Crucial Elements Your Campaigns Must Have

Every successful and profitable marketing campaign must include certain powerful elements, if you’re hoping to boost your conversions, attract lots of new customers, and maximize sales.

The stronger the incentives you utilize in your campaign, the more people will buy from you. That much is pretty obvious, right?

However, what most aspiring entrepreneurs and business owners fail to realize is that the objective of your campaigns shouldn’t be just to close the initial sale.

Instead, an integral part of your campaigns should be maintaining good communication with existing customers and convincing them to buy from you again.

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

To maximize your sales, you want to increase the customer lifetime value. You want to give them a reason to buy from you again and create repeat business.

After all, it’s easier to sell to an existing customer than it is to a new lead. Still, most people tend to overlook this part…

Want to know how you can take advantage of this?

If you want to fine-tune your campaigns to bring in sales AND create returning customers, here are the 5 crucial elements you must include:

Provide Massive Value

The efforts of your marketing campaigns can only go so far…

Ultimately, what matters most is the quality of the products and services you provide.

Like I said, your goal shouldn’t be to simply close the initial sale.

However, if you want the customer to keep buying from you – you need to blow them away with the value you provide.

Your products need to provide massive value compared to the price tag you attach to them. They must also help the customers solve a problem or achieve a certain goal.

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

And therein lies the key to the success of your campaigns. It’s not about you, your company, or your products… It’s about the customers.

Tailor your products and services according to their wants and needs. Show them that you genuinely want to help them.

This will help form a strong relationship based on trust, and give them an incentive to buy from you again.

Create Unique Offers

It’s no secret that a compelling, unique offer is the core of your marketing campaign.

Again, you want to make the offer about them. If you haven’t already, create a customer avatar – a representation of your ideal customer.

Here’s a great example from Growmodo:

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

 

Incorporate the data you have on your customers into your offers.

Where do they live? What’s their economic status? How old is your average customer? What are their biggest pain points?

You need to be able to answer all of these questions to create an enticing offer that will speak directly to them.

Also, don’t focus on the product or service itself. Put the spotlight on the problems it will help resolve and the benefits they’ll receive.

But, don’t stop there… Go above and beyond. Give them something that your competitors aren’t offering.

Show Them They’re More Than Just A Sale

Your customers ARE the lifeblood of your business. Make sure that they know just how important they are.

Show them how much you value and appreciate every single one of them. Don’t treat them as just another sale…

Show them that you genuinely care about the person. Create a deep, meaningful connection with them that they can’t find anywhere else.

Most companies have a robotic, monotonous voice. It’s cold and unwelcoming…

Besides, people don’t create relationships with companies… They connect to and trust other people.

So, give them an opportunity to reach out and connect to the face behind the business.

Follow up and show them that you care about their results.

Maintain Good Communication

If you want to maximize sales, your business must always be top of mind. And the only way to ensure that is through consistent communication.

If you stop communicating with customers after a sale, how can you expect they’ll come back and buy from you again?

In other words, the communication between your business and your customers should never stop.

However, that doesn’t mean you should spam them with promotional emails until they unsubscribe… You need to nurture the customers and keep providing value.

Keep sharing interesting, engaging content, relevant information, and actionable advice with them. Throw in an occasional promotion, just to remind them of everything you have to offer.

Include Loyalty Programs

You should always have a loyalty program in place, which rewards customers for their continuous purchases.

It’s a way of saying “Thank You!” for their business, as well as an additional buying incentive.

You can offer various bonuses, discounts, or even exclusive access to some of your products and services that only they receive as a loyal customer.

For instance, if you’re running a coffee shop, you can offer every 4th coffee free of charge:

The same can be applied to virtually any type of business.

That said, make sure they’re fully aware of this special treatment. This will help showcase just how much you value and appreciate them.

Furthermore, the exclusive benefits they’re receiving will incentivize them to purchase more often.

Conclusion

The bottom line is, scaling your profits doesn’t simply come down to acquiring more customers.

A great way to maximize sales is by selling more to existing customers.

The strategies I shared in this post will help you sell to your customers more frequently, and help bring in repeat business.

Just remember, if you truly want to maximize sales, then you need to make your offers and campaign about the customers.

Provide them with massive value, forge a trust-based relationship, and maintain good communication.

Do that, and they’ll have no reason not to keep buying from you.

Want to learn more powerful strategies that will help you scale your business to six figures and beyond?

Then sign up for a FREE 30 minute “Income Kickstarter Strategy Session”.

You’ll get a chance to speak with me personally or one of my Wealth Academy success coaches about YOUR business.

We’ll answer all your questions, help you overcome challenges and obstacles you’re facing…And work together to create your customized roadmap to success.

Let’s see how we can work together to grow your business and maximize your profits.

Book your FREE 1:1 call now to get professional, customized help.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

1 Simple Trick To Remove Buyer’s Doubt And Close More Sales

Have you ever heard of the term buyer’s doubt?

Throughout the years, I’ve noticed that only a small percentage of entrepreneurs and business owners are familiar with this phenomenon.

And that’s quite unfortunate, considering that it can have a significant impact on your sales and profits.

So, I decided to create this article to explain what buyer’s doubt is, and how you can overcome it.

Let’s start off with a simple example:

You’ve got an excellent product,  a great marketing campaign, and are driving lots of targeted traffic to your offers.

Everything seems to be working as intended, yet for some reason, you’re not making nearly as much sales as you were hoping to.

So, what’s the problem? What’s stopping people from taking the final step and clicking that “buy” button?

In that final moment of indecision, the customers are experiencing what’s known as the “buyer’s doubt”.

They might doubt the quality of your products and services… Or they might doubt that they’ll receive the benefits you advertise…

They might even deem the price too high for something they’re not sure will help them solve a problem or reach a goal.

In other words, they doubt the claims you’ve made regarding the particular offer.

So, what can you do to put their mind at ease?

You Need To Eliminate Or At Least Minimize The Risk Factor

It’s not that they don’t want to pay for your product… It’s that they’re afraid of paying for something that won’t deliver the desired results.

And frankly, who can blame them?

There are so many false “gurus” and “experts” out there who promise the world, but never deliver on their promises.

If they have been burnt before, people will be especially careful when making a purchase from a business for the first time.

You see, trust is the key factor here.

If they don’t know you and your business, you can’t realistically expect them to take your word for it and invest their hard-earned money into your products.

You need to earn that trust first.

Relevant and valuable content will reassure them that you’re an expert in your field.

Testimonials and reviews from previous customers also help build a level of trust.

But nothing beats a good old  guarantee.

Having A Guarantee Is A Must In Today’s Business World

Guarantees are the most powerful way to remove buyer’s doubt, for several reasons.

First, they signify that you’re confident about your products and services, and their ability to provide the benefits and results you’re advertising.

Secondly, they shift the risk from the customer to you. If anything goes wrong with the product, or they’re not satisfied with the service they receive, the customers know that they’ll be adequately compensated.

This helps build that important trust, and ensures that they’re making the right decision.

Here’s an example of a well framed money-back guarantee by MIDCO:

buyer doubt, buyer's doubt, how to overcome buyer's doubt, buyer's doubt definition, what is buyer's doubt, guarantee, how to create a guarantee, elements of a guarantee

Just think about it… Say you need to buy a new washing machine.

I’m convinced you’d want at least a 3-year guarantee on it.

That way, your investment is 100% safe, and if it breaks down for some reason, you’re not the one paying for repairs.

The same principle applies to online business, regardless of if you’re selling physical products or providing services.

The Timeframe Of Your Guarantee

When putting together a guarantee, you first need to determine its timeframe.

In other words, you must specify how long the guarantee will be in effect.

Generally speaking, the longer the timeframe, the safer the investment and more people will opt to complete their purchase.

There isn’t an exact formula for calculating the timeframe, but there are some general guidelines.

If you’re selling software or information products, 30-60 days is an acceptable timeframe.

If you’re selling physical products, it really depends on the type of products in question. Some can be covered with a guarantee that lasts several months, while other need to be covered for several years.

In any case, you should think about how long it will take for the customer to check out your product and determine if it suits them.

That should be the basis of your guarantee’s timeframe.

When Your Guarantee Is In Effect

You need to specify the circumstances in which the guarantee applies.

What I mean by this is that you need to list out conditions in which the guarantee is no longer valid.

After all, you don’t want to have to pay for a misuse of a product.

For instance, if you’re selling TVs, and a customer tops it over and breaks the screen, that shouldn’t be your problem.

If, however, it suddenly stops working after a few months, then you’re obligated to service it.

You want to make sure that the guarantee covers the intended use of the product – nothing more, nothing less.

However, things become a bit more interesting when you’re offering a guarantee on an information product.

Say you’re selling some sort of a training program. After a while, a customer wants a refund.

The trouble here is, you’re not even sure if they used the product at all… What you can do is request that they prove they’ve genuinely invested effort and gone through the program.

After that, if they’re not satisfied, you should give them their money back.

Alternatively, you can offer an unconditional money-back guarantee. This is a bit riskier on your part, since a no-questions-asked guarantee means you’ll issue a refund every time, without exception.

However, this type of iron-clad guarantee removes any risk from the customer, and will likely result in more sales overall. So, even with a few refunds, your profits might still be higher.

However, I only suggest this approach if you’re 100% confident in what you’re offering, and are certain that the customers will receive massive value from the product.

Tell Them Exactly What You’re Offering As A Part Of Your Guarantee

When creating a guarantee, you should leave no room for ambiguity.

The customer needs to know exactly what is covered by your guarantee.

This is especially important if you’re running an ecommerce business.

Does your guarantee cover the shipping costs of returning an item?

Must the item be returned in its original packaging?

Is there a possibility to exchange the item for something else from the store?

If the item is damaged during transportation, can the customer expect to receive a new one and when?

Here’s how the company FiftyThree does it:

 

There are tons of technical questions that you want to make sure to cover in your guarantee.

Additionally, you must also specify how someone would go about claiming the guarantee.

For some products, it’s as simple as contacting you via email, while others might require both email correspondence, return address, and even some additional information.

Conclusion

Regardless of how good your products/services are, and how compelling your offer is – a strong guarantee is necessary to remove any doubt the buyers might have.

When creating your guarantee, think about the reasons which would prevent the potential customer from going through with their purchase. Try to address these issues in your guarantee and put them at ease by showcasing that their satisfaction is your top priority.

A guarantee that eliminates the risk factor for the customers will help make the purchase an easier and much safer decision. This will inevitably result in more sales and higher profits, since they’ll have nothing to lose and everything to gain.

However, the most important part is that you can deliver on your promises. If a customer is covered by your guarantee, and you refuse to reimburse them, you’re risking a lawsuit and your reputation will take a huge blow.

Want to learn more tips & tricks and proven marketing strategies that will help you scale your business and shoot your profits through the roof?

Schedule a FREE 1:1 Income Kickstarter Strategy Session, and let’s see how we can work together to grow your business to 6 figures and beyond.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

buyer doubt, buyer's doubt, how to overcome buyer's doubt, buyer's doubt definition, what is buyer's doubt, guarantee, how to create a guarantee, elements of a guarantee

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

9 Steps For Writing A High-Converting Sales Letter

A well-written, compelling, high-converting sales letter is an integral part of every successful marketing funnel.

It’s the final link between an interested prospect and a purchase.

Therefore, it needs to more powerful and more convincing than all your other marketing endeavors.

A sales letter must “attack” the pain points of your prospects, outline the biggest benefits, present strong sales arguments, and weave everything together into an interesting and enticing story.

After someone reads your sales letter, they should feel compelled to make the purchase. It needs to remove any doubt they might have, and convince them that your product will indeed help them solve a burning problem or achieve a certain goal.

Undeniably, this sounds like a tough challenge for anyone that isn’t a copywriter by profession… That’s why so many entrepreneurs and business owners are willing to hire professionals to create one for them.

But, you don’t have to spend $1,000+ on freelancer fees…

Once you understand the process, you can craft a powerful, high-converting sales letter yourself.

You might not thing of yourself as a great copywriter, but you have an innate advantage… You know your products and your target audience better than anyone.

When you combine that knowledge with the process I’ll show you in this article, you’ll be able to craft killer sales letters with ease.

The Swipe File

If you’re staring at a blank page, waiting for the inspiration to strike, you won’t get very far.

Instead of trying to write the entire sales letter in one go, I suggest you take a fundamentally different approach.

First, before you write a single word, you should create what I like to call a “swipe file”.

This file should contain information on your product and the offer you’re going to present on the page.

List out the most important features and unique characteristics of your products, the main benefits they’ll receive, the price, and anything else a potential customer would likely want to know about the offer.

You can also create a “skeleton” of your sales letter, by writing out headlines for different sections and jotting down the most important things you want to cover in each section.

This may seem like an extra step, but it will be a great resource for when you actually start writing.

The swipe file is meant to give you a solid work frame, the basis which you can build upon once you start creating the sales letter.

Sure, you might have all this information in your head, but it’s much clearer once you have all the information laid out in front of you, black on white.

Once that’s taken care of, it’s time to get creative and start crafting your high-converting sales letter.

Here are the 9 steps for a high-converting sales letter:

Step 1 – The Headlines

The headlines are arguably the most important part of your copy, and deserve special attention.

They must be powerful and enticing, since their job is to “pull the reader in” and pique their interest to the point where they want to read the entire letter to find out what the offer is all about.

The main headline should hint at the biggest benefit your customers will receive, without revealing too much detail.

It needs to spark their curiosity and give them a good enough reason to stay on the page and learn more about your product or service.

Here’s an example of the headline we used for Guru Funnels:

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

It’s short and to the point. It tells you exactly who the offer is for and what results you can expect.

Throughout the copy, you’ll have multiple headlines. Although the main headline is vital for grabbing the readers’ attention and keeping them on the page, the headline of each section also plays an important role.

You see, not everyone who lands on your page will be willing to set aside 15+ minutes to read through the whole sales letter. In fact, most people will skim through it and read only the most important parts.

That’s why your headlines need to be interesting and informative enough to keep their attention and give them a general idea about the offer.

If you manage to pull this off, they might scroll back up and read the whole thing. Or, they might even click the “buy” button without having read the whole thing.

So, spend as much time as you need to create compelling headlines that will grab and keep the attention of your audience.

I recommend spending at least as much time on coming up with great headlines, as you would on writing the rest of the copy.

Step 2 – Their Burning Problem

The opening part of your sales letter should be dedicated to your potential customers.

More specifically, it needs to talk about their burning problem – the biggest issue that they’re looking to resolve with the help of your product.

Remember, your product is the solution. And you don’t want to lead with the solution without first dissecting the problem.

So, at the very beginning of the sales letter, create a narrative that revolves around the difficulties, obstacles, frustrations, and pain points your prospects are experiencing.

You need to aggravate that problem and convince them that it can’t be left unchecked.

Make sure that, after reading the first section, they are eager to find out what the solution to their problem is.

Step 3 – Relate

Next, make sure the reader understands that they are not the only one facing that specific issue.

Tell them that you’ve been in their shoes. Empathize with them.

Show them that they’re not alone, and that you know how they feel and what they’re going through.

And, most importantly – talk about how you’ve overcome the challenges they’re facing.

This segment of the sales letter should help you form a strong bond with the audience.

It also helps gain their trust and boost your credibility.

Once they know that you have experienced the same hardships, and have managed to find a good solution, they’ll be far more open to listening to what you have to say.

That’s when you can “plug in” your solution to their problem.

Step 4 – The Solution

Here’s where you want to introduce your product or service.

However, you need to be tactful…

Naturally, you’ll be tempted to start singing praises about your product and talking about every little detail and feature.

However, keep in mind that you are offering a solution.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Designed by Rawpixel.com

What this means is that you shouldn’t be listing features and telling them how amazing your product is.

The truth is, they don’t care.

All your prospects want to know is how the product can help them.

What kind of impact will it have on their life or business?

That’s what you need to focus on – the benefits they’ll receive, rather than the product’s features.

Paint a picture for them. Explain what their life would look like if they solved their burning problem, or achieved their desired goal.

Step 5 – Bullets

At one point, you want to break the monotony and give the readers a much-needed reprieve from the huge chunks of text they’ve been reading.

This is best done through bullet points.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Much easier to read than a chunk of text, wouldn’t you agree?

Not only that, but the readers are far more likely to remember the key benefits if presented in this manner.

“Bullets” are awesome for a number of reasons:

One – they make the copy much easier to read.

Two – they sum up the offer and the benefits for those who’ll just skim the page.

Three – the benefits stand out more and are much easier to remember when presented as bullet points, than when mentioned through several paragraphs.

Step 6 – Social Proof

For the readers who are still on the fence, the best way to remove doubt and win them over is by providing social proof.

These can be testimonials or reviews from satisfied customers, or even entire case studies that showcase the positive effects of your products.

If possible, use images of your customers to solidify the testimonials, and showcase that they are genuine feedback from real customers, not just something you made up.

Alternatively, you can include video testimonials as proof, if some of your customers are willing to provide these for you.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Testimonials help portray your community and instill a certain level of trust that you couldn’t otherwise attain, regardless of how good your copy is.

So, unless your product is brand new and you haven’t received any feedback on it yet, make sure to include testimonials on your sales letter.

Step 7 – The Offer

In this step, you’ll need to frame the offer, state the price, and convince them that it’s a great investment.

Obviously, first you’ll want to tell them what’s included in the offer.

However, don’t get too technical here. Explain what they’re getting, but use the same vocabulary and tone that your audience would use.

Then, introduce them to powerful sales arguments that make the offer irresistible.

Make sure they understand why your product is different, unique, and ultimately – better.

Show the readers that the value they’re getting far outweighs the price point, and that you’re offering them an amazing deal.

Additionally, bonuses and a guarantee make your offer look even more enticing, so consider including those as well.

Step 8 – The Close

Before you wrap it up, you need to tell the prospects what they need to do next.

In other words, you need to create a strong call to action that will encourage them to finalize the purchase.

It should be clear, concise, and tell them exactly what to do, whether it’s to buy a product, enroll in a course, schedule a call, etc.

Once someone is ready to buy, you want to make that process as simple as possible.

So, don’t include complicated, multiple-step forms in your call to action.

One line of text, with a CTA button that stands out from the rest of the page will do just fine.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

See how the CTA button “pops-up” and sticks out from the rest of the page?

Also, if possible, redirect them straight to check out once they click the “buy” button, and make the process quick and easy.

You can end the sales letter with a heartfelt post scriptum message. It should remind them why they’re here in the first place and how much easier their life would be after picking up your solution.

Step 9 – Review

Once you’ve finished writing the sales letter, it’s time to go over it a few times and make sure it’s ready to be designed and posted on your website.

First, read aloud a couple of times to see the flow of the copy. If something seems out of place, too complicated, or confusing, consider rewriting that part.

Then, thoroughly go through the copy once more. Make sure there are no spelling or grammatical mistakes.

Also, pay attention to the structure of the copy. Try and envision how it would look after being designed. You want it to be visually attractive, as well as compelling.

Finally, make sure all your clickable links and videos (if you’ve included them) are working properly.

After you’ve done editing, your high-converting sales letter is good to go!

Conclusion

Writing effective, compelling, high-converting copy is a skill.

And like any skill, it can be learned. It will also likely take some practice before you get on the level where you’re able to create killer sales letters with relative ease and reliably convert prospects into paid customers.

However, the steps I shared with you in this post will give you a great place to start. If you follow these 9 steps and include everything I listed in your sales letter, you can’t go wrong.

Want to learn more about the art & science of writing high-converting copy that sells?

Then I invite you to enroll in the Wealth Academy Direct Response Copywriting Certification Program.

You’ll learn how to craft powerful, compelling sales copy to consistently acquire new lead & customers and skyrocket your profits.

Click here to discover how you can launch yourself as a Wealth Academy Certified Direct Response Copywriting Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Invaluable Life & Business Lessons From The Founder Of Quantum Leap Advantage – Dan Peña

 

dan peña, dan pena, dan pena net worth, dan pena book, dan pena quotes, dan pena seminar, dan pena script, dan pena youtubeIf you’re looking to build a profitable & sustainable life business, who better to learn from than a man who’s “been there, done that” – Dan Peña?

Dan Peña is a seasoned veteran of the business world, who boasts a net worth creation of $50 Billion. Although you might not have heard of him, there are hundreds of reasons why you should pay attention to his teachings if you’re looking to become a successful entrepreneur.

His achievements appear even more impressive, if you take into account that he grew up in a “barrio” in Los Angeles. As a result, Dan Peña started his first business endeavor with only $820 in his pocket. Over the period of 8 years, however, he generated $450 Million with his oil company.

Dan Peña is the owner of Guthrie Castle, chairman of The Guthrie Group, and founder of the Quantum Leap Advantage. His best-seller “Your First 100 Million” still remains a great inspiration for millions of “ordinary” people around the globe. Inside, he shares hundreds of invaluable tips on business and life in general. But, more importantly, he provides a step-by-step framework for building a wildly successful business from the ground up.

Here are the 5 most valuable lessons I’ve learned from Dan Peña:

1. You Must Be Obsessed By Your Dreams And Values That Represent It

Dan Peña doesn’t try to sugarcoat the truth. Instead, he believes it’s vital to understand that the road to success is difficult.

It’s filled with obstacles, pitfalls, and roadblocks. And it takes a lot of motivation and perseverance to get to the finish line.

That said, his example shows that it is indeed possible. Even if you’re starting with nothing but an idea.

However, one key characteristic of successful people is that they’re obsessed with their dreams.

Although obsession doesn’t exactly hold a positive context, it’s a perfect word to illustrate Peña’s point.

You can’t approach your business as something secondary, something you do on the side…

You have to commit yourself to your dream, fully invest yourself in it, and spend every single day working your hardest on getting it one step closer to becoming your reality.

And for that to happen, it’s not enough to simply want it. It’s only possible if you’re obsessed by it. If you make building your dream business your life’s purpose.

If you aren’t doing what you love, and aren’t passionate about it – you won’t make it. You’ll always feel tired, stressed, looking forward to weekends and holidays…

You’ll feel like you’re pressured to do something; whereas if you’re obsessed by it – you’ll enjoy every single second you put into developing your business.

2. You Cannot Grow Exponentially Yourself; You Need The Help Of Others

One of the key notions of what Dan Peña calls “Quantum Thinking” is that you cannot grow exponentially yourself. You NEED the support of others.

There’s only so much a single person can do in a day by themselves. Regardless of how intelligent, resourceful, hardworking, and talented you might be.

Building a wildly profitable, successful, and sustainable business takes a TON of work. And it covers at least a dozen different areas.

To ensure that you’re getting the most out of every business activity, you’d need to be an expert in all of them. Although it’s technically possible, in reality it would take years to master everything. You’d need to learn website building, coding, copywriting, design, marketing, management, and so on.

Even if you manage to get there, there’s still only so much you can do in one day. And the tasks will just keep piling up.

Now, by no means does Peña think this is impossible. It’s just that, due to time restraints, you wouldn’t be able to grow as fast as you would, if you shared responsibilities among a team of highly skilled individuals.

So, the bottom line is – you don’t have to go at it alone. You’ll reach success much faster if you rely on support of others.

This includes both coworkers, fellow entrepreneurs, and mentors alike. Not only will you be able to learn faster and implement the top-performing strategies more efficiently… But, by building your network, you’ll open up new doors which may lead to new profitable business opportunities.

So, don’t be afraid to share your dream with like-minded individuals. Surround yourself with people who share your vision and ideas, and work together to turn it into a profitable reality.

3. ALWAYS Pay Yourself First

dan peña, dan pena, dan pena net worth, dan pena book, dan pena quotes, dan pena seminar, dan pena script, dan pena youtube

Although this is one of the premises Dan Peña always likes to remind us of, many people don’t fully understand what “paying yourself first” actually means.

I have taken this piece of advice to heart, and once I started doing it, I realized the truth behind the words.

So, I want to share that truth with you here, because I believe it’s of utmost importance.

What this notion entails is actually putting money aside for yourself, before anybody else.

This includes your bills, mortgage, credit card company, car insurance, etc.

If you think about it, all of these things are for you. They make your life easier and more comfortable.

And you need to make sure you always have enough money set aside to cover the expenses.

Therefore, you need to teach yourself to put that money aside, and never touch it.

That’s the key here – teaching yourself financial discipline. Being smart with how you spend your money, regardless of how much you’re making.

That’s the only way to become a millionaire. By disciplining yourself and learning not to throw money on things you don’t need.

However, this notion also includes your employees. Make sure that, at all time, you have enough money to cover their paychecks.

Even set some extra on the side, to reward those who are over-performing, pulling all-nighters, and working overtime.

And, most importantly, set some money aside to just enjoy life. This is key; it’s what will keep you going.

You are your own employee as well. Pay yourself! Don’t hesitate to write yourself a paycheck.

You deserve to bear the fruits of your hard work. It’s what will keep you going and strengthen the feeling that you’re moving in the right direction.

Always, always, always pay yourself first.

 

4. A Good Plan Executed Today Is Better Then A Great Plan Executed Next Week

Planning is a vital part of running a successful and profitable business.

Without a solid plan, your execution will suffer. You’ll just be wandering aimlessly, constantly wasting a ton of time trying to figure out what your next move should be.

So, having a plan is a must. That said, Dan Peña teaches us not to go overboard with the planning process.

Creating the “perfect” plan takes a ton of research, testing, data gathering, forecasting… In turn, it can greatly delay production and execution.

Which means, although it might get better results, you have to factor in all the time and effort that went into it’s creation.

Meanwhile, a good enough plan which can be implemented right away will make you money during that period.

So, don’t try and come up with the perfect plan. Instead, come up with a good one that you can execute TODAY.

It will enable you to keep things in motion. Besides, you can always tweak it on the fly.

A good plan will already start producing results by the time you would’ve come up with a great one.

As Dan likes to say it: “Life is what happens when you make other plans.” 

So, don’t force yourself to be a perfectionist. Make the most out every moment.

Create a good plan and start executing it right then and there. Write it out, monitor it, and follow up at all other levels.

Ensure everyone is up to speed with the plan, and is laser-focused on the specific tasks.

5. Do More Of What You’re Doing Right And Less Of What You’re Doing Wrong

This is one of the core concepts, yet so many people fail to do so.

Not because they’re stubborn and they keep pushing the same thing that doesn’t work over and over again…

It’s mainly due to the fact that they don’t know what works and what doesn’t.

If you don’t know which of your activities are producing results, and which are under-performing… It’s like you’re trying to navigate a maze, blindfolded.

In other words, there’s a good chance you’ll be stuck in the same place forever.

That’s why testing is something you can not afford to skimp on. It’s the only way to see what works and what doesn’t.

Without relevant data to back your decision, you’re basically playing a game of chance. You’re spinning the wheel, hoping you’ll hit the big prize…

The trouble is, the odds are rarely in your favor. If all your business decisions are based on a hunch, trust me – you won’t get very far.

Instead, invest the necessary time and money to do comprehensive research of your target market, and split-test different approaches.

What might work for someone else can possibly totally flop when implemented in your business.

So, make sure to always monitor the results of all the different strategies you employ.

Then, scale the ones that are bringing in great results and discontinue the ones that are causing you to lose money.

Don’t try to force the issue. If something works – do more of it. If it doesn’t, forget about it and move on to a different approach.

Final Thoughts

There’s so much more to learn from the billionaire Dan Peña.

These are just my top 5 personal favorites.

If you’re determined to create your own lucrative business, than I strongly suggest you read his “Your First 100 Million” book.

That said, I sincerely hope you’ve enjoyed this post. Which one of these lessons did you like the best? Let me know in the comments below!

If you want to follow in his footsteps, I suggest you take Dan’s advice to heart. As he suggest, you don’t have to and shouldn’t try to do everything all by yourself.

Instead, you can join over 500,000+ other daily readers of my Online Profits Daily Newsletter right now. I’ll provide you with a ton of valuable information, insider tips, actionable advice, and proven strategies, which will help you kickstart your business and fast-track your journey to success.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session Today.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

dan peña, dan pena, dan pena net worth, dan pena book, dan pena quotes, dan pena seminar, dan pena script, dan pena youtube

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Mike Dillard’s 5 Most Profitable Success Tips

You ever come across a product and think this is too good to be true? I felt like that too when I got an email from Mike Dillard…

Long time ago I came across a product, when I used to live in a tiny little 3 bedroom flat with 13 of my family members. The little book helped spark the idea of me becoming a millionaire.

With Mike Dillard’s Book; Magnetic Sponsoring – 2009

It taught me valuable lessons that allowed me to go from dead broke, buried in debt, dropping out of university to becoming a multi-millionaire in my early twenties, and then going on to generate over $30Million by the age of 29.

Would you like to know the little known secrets that I’ve discovered especially after learning from Mike Dillard, Founder – Self Made Man?

Would you like to discover the lessons needed for you to convert them into buyers, and rake in 6 or 7 figures and beyond?

Then read this entire post as the man behind the Self Made Man movement has been inspiring me, mentoring me for many years and we’ve become great friends. I remember the first time I bought his book Magnetic Sponsoring, It changed my life so I bought about 1,500 copies. Spent an evening with my neighbours packing it up with a guide and spent close to $20,000 sending it out to my clients. For free.

I try to do this thing called Pay It Forward, I won’t tell you that I do it all the time, but I did it once. It felt good. Maybe one day I’ll write a great book and people will do that too. Maybe not. Doesn’t matter really.

In this Daily Dose Of Wealth I’ll share the 5 most profitable tips I’ve learned from the self made man himself.

Here’s what I discovered were Mike’s secrets to success:

5 Most Profitable Success Tips From Mike Dillard

mike dillard, shaqir hussyin, traffic millionaire summit                                                                                   (Mike Dillard at my 3 day Traffic Millionaires Summit)

Become The Hunted, Not The Hunter

When your goal is to acquire as many sales as possible, it’s much better to be the hunted, rather than the hunter.

Now, what exactly does this phrase mean?

It means that you shouldn’t be chasing after customers. Instead, you should leverage your marketing to have the customers come to YOU. There is no leverage in doing 1:1, in talking to prospects that aren’t qualified, that haven’t even bothered to buy or get educated from your free content.

Now, from my experience, I know most rookie entrepreneurs are led to believe that marketing is a numbers game.

You should prospect everyone you meet.

Cold-call people and try to ‘pressure’ them into buying your stuff.

Buy leads and hammer them for dollars.

Right? Wrong!

Nowadays, this aggressive marketing method simply doesn’t work. Even if it did, it’s sub-par to customer acquisition system.

It just takes way too much time, energy, and effort. And the payout isn’t nearly as good.

So, instead of prospecting anyone and everyone, you should take on a fundamentally different approach.

As Mike Dillard suggest, it’s much better to have people contact you. To have qualified lead inquire about your products and services. They do this by and when you educate them first, when you do – you automatically are the leader, you give them value and then they buy from you.

In order to build a successful business and create a significant income of $50K/Mo, or even $500K/Mo, you need to become a person who is actually capable of achieving that result. Most people are searching for the next tactic, instead of the strategy, they are looking for the easy overnight button or system vs developing themselves from within.

Ideas and opportunities are worthless unless you have the ability to execute them.

That way, you can execute and create a marketing system that attracts the right prospects.

You don’t have to be pushy or sleazy to convince them to make a purchase.

Instead, all you have to do is simply explain what your solution can do for them; how it can impact their life and/or business.

Then, the sale happens naturally.

However, in order to get into this position, you first need to position yourself as an expert in your field. 

Check out mike’s endorsement below:

Now that’s what becoming the hunted is all about. You’re becoming a respected leader, an authority who customers turn to for answers and solutions.

One leads start pouring in, the business becomes way more relaxed and fun. And, of course, much more profitable.

Increase Your Personal Value Level (PVL)

It’s somewhat simple: your income right now is a direct reflection of the value you provide to the marketplace. I can make millions of dollars each year because I know I provide and consistently try to provide 3-10X times more than what I charge. Make sense?

You see, business is much more than simply selling products.

To be successful in today’s marketplace, you need to provide massive value to your audience. That happens after YOU yourself become a person that has acuqired high income earning skills.

And I’m not talking only about the value you give through products and services.

I’m also referring to what Mike Dillard calls your Personal Value Level (PVL).

Now, what exactly is PVL?

It’s an expression used by several influential marketers (Mike Dillard, Frank Kern, Neil Patel, etc.) to depict how much value YOU personally bring to the world.

Your personal value level is based on your expertise, the competition, and your leverage. This is why I’m so passionate about our WealthAcademy Certification Products & Services because this is where the rubber meets the road.

How do you determine it?

There isn’t an exact measurement technique. But, there are a few key questions you can ask yourself:

  • Do I have any unique skills that would set me apart from everyone else in the business?
  • How many competitors have the same knowledge and credentials regarding my topic?
  • How many people across the globe can I help with my business?
  • What can I learn in order to give back to the marketplace?

You should strive to be the very best in all three categories.

That way, you’ll stand out in the crowded marketplace, and will automatically attract the attention of your target audience.

There are a couple of ways to increase your PVL.

Most notably, you always want to stay up to date with everything that’s going on in your industry, and learn from books, courses, and other material – in order to expand your knowledge and further improve your skills.

You Need To Lead And Express Qualities Through Marketing

One of the reasons why most entrepreneurs fail to make it big is that they position themselves as salesman.

Today, when we’re bombarded by dozens of promotional messages every day… If you’re trying to ‘force’ sales, you’ll only end up being just another nuisance to the end consumer.

Nobody likes being ‘coerced’ into buying something. Instead, customers want to feel like every purchase is their decision, and theirs alone.

That’s why, positioning yourself as a salesman won’t do you any good.

Instead, you need to lead. 

Here’s the thing. I’ve said this before and I’ll say it again: People don’t relate to, trust, or like businesses. They relate to,trust, and like other people. 

That said, it’s your job to give them a reason to trust you.They need to perceive you as someone knowledgeable, experienced, and trustworthy. 

Hence, you need to share valuable, relevant, useful information with your audience.

That’s the only way to attract today’s consumers. You need to be a leader, inspire them with your qualities, and show them that you’re the right person to turn to for help.

So, instead of trying to sell products and services – offer a solution.

Focus on fulfilling the wants and needs of your customers. Help them solve their problems, and eliminate the pain points.

Convince them that you’re out there to help make their lives better, instead of simply trying to get them to ‘swipe’ their credit card.

The Greatest Benefit Any Industry Can Provide You Is Not Money – It’s What The Industry Can Make You; The Person You Become

Mike Dillard makes an important distinction between getting rich and building wealth.

Mike made his first million in his early twenties with a network marketing business.

During that time, he invested a lot of effort into building a great team of talented salespeople. This, in turn, allowed him to create additional revenue streams.

And it’s exactly this experience that Mike firmly believes taught him how to run a successful and profitable business.

Why? Because that’s when he learned a simple truth about network marketing industry. Being in the trenches every day will inevitably “expose every single weakness you have as an entrepreneur.”

At the same time, it also presents great opportunity for personal development and growth. And that is what Mike Dillard believes is the true wealth of any industry.

Money can come and go. Businesses crumble. You never know what the future might hold.

But, if you invest in yourself, hone your skills and grow as an entrepreneur – you’ll always have that knowledge to fall back on, and can start a new business, even if you have to go again from scratch.

So, always try to improve on your current knowledge. Further your expertise, and cement yourself as an authority on the top of your industry.

That way, no matter what happens, you’ll stay one of the key players customers will always flock to.

Choosing The Right Company With Right Product And The Right Marketing System Can Help You Reach Your Goals Faster

Since Mike Dillard made his initial millions through network marketing, it’s natural that most of his advice is closely related to this entrepreneurial effort.

So, this statement applies mainly to network and affiliate marketers and really any and ALL entrepreneurs.

If you’re planning on building a business selling someone else’s products, this should always be top of mind:

The most important thing, even more important than your marketing message, is the list you build, then the company and the products you choose to promote.

For better or for worse, your customers will associate you with that company. Therefore, your reputation as an entrepreneur will be directly tied to the reputation of the company you’re choosing to ‘represent’.

So, before opting for something just because it looks like a good opportunity, do your research. Make sure the company is reputable, that it maintains a good relationship with its customers, that they have integrity, and are running a legitimate business.

Once that’s established, you need to make sure that you’ve selected the right product.

And by right, I mean an in-demand product, that you know will sell fast, and for a decent profit.

Therefore, you’ll have to research the target market. You need to understand the wants and needs of your prospects.

It doesn’t matter how great a product might be on paper, if nobody’s interested in buying it.

And last, but not least – carefully chose the marketing system you’ll be using to promote the products.

Weigh all your options, take a sneak peek at what other people are doing, and implement the best practices.

Featuring a few banners on your blog might not be enough.

Educate yourself on all available options – PPC, SEO, email marketing, social media marketing, etc. if you want to get good returns on your marketing efforts. Build a real relationship with your list and provide ongoing value to them.

Conclusion

What Mike Dillard does exceptionally well is explain the difference between selling and providing a solution your customers want to buy. 

And that, I believe, is the key difference between struggling entrepreneurs and 6 or 7-figure earners.

They understand what market is truly about, and know how to leverage its full potential.

That said, there are a few key takeaways from this article.

First, in order to be successful and rake in huge profits, understand that you need to bring value to the marketplace.

Secondly, view every day as an opportunity to learn something new and further improve your skills.

And lastly, position yourself as a leader whose mission is to bring positive change to the lives of his prospects.

That way, you’ll pave your own path to success.

Which one of these lessons did you find the most valuable? Let me know in the comments below.

That said, there’s something I’ve been meaning to ask you…

Do you want to learn how to position yourself as a leader in your industry and consistently acquire new leads and customers with ease?

If your answer is “Hell YES!”, then I invite you to join over 500,000+ other daily readers of my Online Profits Daily Newsletter right now.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

mike dillard, mike dillard hydroponics, mike dillard facebook ads, mike dillard bio, mike dillard network marketing, mike dillard email marketing

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. While traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group...

 

What Is A Sales Funnel & How To Create One That Actually Makes Money?

What Is A Sales Funnel & How To Create One That Actually Makes Money?

So what is a sales funnel?… Well, If you’re even remotely interested in marketing your business online, then you’ve undoubtedly heard the term sales funnel.

The question, however, is do you fully understand what a sales funnel is? Can you utilize it’s full potential to generate sales and grow your business?

Remember how, back in high school or even college, you used to read a definition of a term? Then, after reading it, you got even more confused as to what the term actually means.

I see this happen in the digital world quite often. There are so many terms and phrases being thrown around, it’s easy for a newbie to get lost, confused, and overwhelmed.

Various definitions of a sales funnel are circulating the web. It’s almost as if every other marketer has their own interpretation.

If you’re relatively new to the marketing world, these definitions will likely only add to the confusion.

So, my goal with this article is to give you a simply, down-to-earth, easy to understand explanation of a sales funnel.

But, we won’t just be talking about what a sales funnel is… I’m also going to talk about how to create one that will actually generate a decent income.

So, let’s jump right in! 

What Is A Sales Funnel? 

To fully utilize a sales funnel, you have to understand the fundamental marketing concepts behind it.

It’s not enough to simply jumble together a bunch of web pages and emails, and hope for the best.

Funnels today are kind of like websites were some 15 years ago.

Back then people were asking “What do you think, do I need one?”

Now, you’d probably laugh at these kinds of questions. There’s no business today that doesn’t have a website.

It’s the same thing with funnels.

Like Russel Brunson explains in the video below: “Funnels are the future. They are the evolution of websites.”

Register for the upcoming FREE Sales Funnels Webclass By Shaqir Hussyin; 7 Steps To 7 Figures >>> www.Funnels.com <<<

So, if you’re wondering whether you need a funnel, the answer is pretty straight forward: Absolutely!

That said, there’s one key concept you need to understand to fully comprehend the role funnels play in today’s online marketplace:

“Whoever can spend the most amount of money to acquire a customer wins.” – Dan Kennedy 

This is one of the crucial things to understand in business and marketing.

To be profitable, you need to earn more money than you’re spending.

That’s just common sense, right?

The thing is, this is what crushes so many entrepreneurial dreams.

Let me explain using Russel’s potato gun example…

He was selling a video on how to create a potato gun for $37 dollars.

The bulk of his traffic came from running ads on Google.

At first, the ad spend was $10, so he made a comfortable $27 profit with each sale.

The trouble began when the competition grew and Google updated it’s algorithms.

Practically overnight, the same ads he was running no longer cost $10. Instead, he now had to spend $50 on advertising.

Which mean, with 1 sale per day, he was actually losing $13.

I’m sure you understand that’s not a sustainable business model…

So, what did Russel end up doing to get out of this situation?

Remove term: ecommerce sales funnel ecommerce sales funnelRemove term: email sales funnel email sales funnelRemove term: sales funnel sales funnelRemove term: sales funnel examples sales funnel examplesRemove term: sales funnel explained sales funnel explainedRemove term: sales funnel stages sales funnel stagesRemove term: sales funnel template sales funnel templateRemove term: sales funnel website sales funnel websiteRemove term: what is a marketing sales funnel what is a marketing sales funnel

He Added Upsells

Instead of giving up on his business, Russel found an ingenuous way to keep the ads running while still making money.

And it was through upsells. Basically, what he did was create a kit that contained all the stuff needed to create the potato gun.

He sold it for $197. So, whenever someone purchased the DVD, they would be redirected to a page where they could complement their order with the potato gun kit.

Of course, not everyone bought the kit. But, one in three people did.

And he averaged 1 DVD sale per day. So, when you do the math, it’s $37 for the DVD + $197/3 for the upsell – the $50 for running the ads.

In other words, he was making $52 in profit every single day. That’s more than when the ads cost him just 10 bucks.

Although he didn’t know it at the time, this was his very first funnel.

That’s essentially what a funnel is. A series of strategically placed web pages, that promote all your different offers to customers.

And despite what you might think, the concept of funnels isn’t anything new. It’s not something you’re not used to; something you’re seeing for the first time.

In fact, brick & mortar businesses are leveraging the same principle. Take McDonald’s for example:

If they were just selling burgers, they’d actually be losing money. The money they spend to get you to the joint and order a burger is more than the price of the burger itself.

But I’m sure you’re familiar with the sentence: “Do you want fries and coke with that?”

And that’swhere they actually make money. That’s how their funnel works.

Remove term: ecommerce sales funnel ecommerce sales funnelRemove term: email sales funnel email sales funnelRemove term: sales funnel sales funnelRemove term: sales funnel examples sales funnel examplesRemove term: sales funnel explained sales funnel explainedRemove term: sales funnel stages sales funnel stagesRemove term: sales funnel template sales funnel templateRemove term: sales funnel website sales funnel websiteRemove term: what is a marketing sales funnel what is a marketing sales funnel

Websites Vs Funnels

That’s the big secret, and the main difference between websites and funnels.

With funnels, you can add all these different upsells, cross-sells, and downsells.

These are simply complementary or similar products that your audience is highly likely to buy alongside their initial purchase.

This way, you can exponentially increase the lifetime value of each and every customer.

And, you can afford to spend more money than your competition to acquire customers.

Why? Simply because, in the end, you’re making more money than them.

That’s the big realization Russel had after creating his first funnel:

“Websites made me broke. Funnels made me money.”

The best part about funnels is that there are so many different ways to create them.

And, you can add funnels to virtually any type of business.

Why You Should Build A Funnel For Your Business

If you’re running a business with an online presence, you absolutely need a sales funnel.

Funnels are the secret. 

They are that powerful tool that will get you from breaking even to becoming profitable.

Funnels are the best and the fastest way to grow. They are what will allow you to scale your business.

You’ll make more money for every single purchase that comes into your funnel.

Obviously, there are different types of funnels, but that’s a different topic altogether.

Some funnels focus on generating leads, other’s sell products or generate applications so you can call the prospects on the phone…

The bottom line is, there are different funnels for different situations.

Regardless of what niche you’re in, and what your business revolves around, you can and should create a funnel.

It will help your business grow, and allow you to generate more leads and customers – which ultimately leads to higher profits.

Final Thoughts

People think that funnels are something mysterious and difficult to comprehend.

Yet, funnels are all around us. They’ve become the key concept in marketing, where people who utilize them realize this fact or not.

Offline businesses have funnels as well. They might be great or really bad, but they exist.

For example, a dentist would run ads on billboards or in magazines.

When people come into their office, they’d usually be greeted by someone at the reception desk.

This person will then talk about all the available options, and try to get them to schedule an appointment.

After that happens, they take them to the next step, then the next step, and so on.

Every business has this. The funnel is essentially a process that you’re using to convert someone from a visitor/prospect into a customer.

It takes them on a journey step-by-step, where they get introduced to the different products and/or services you’re offering.

Online funnels are the same thing. The only real difference is that the interaction is happening in an online environment.

That’s what a sales funnel is.

Need Help Creating A Powerful & Profitable Sales Funnel?

I’m sure that, by now, you understand why you need a sales funnel.

But, you probably lack the technical skills and experience to create one…

That’s where I can step in and offer you an opportunity you can’t refuse!

I’m willing to share with you my step-by-step formula for creating powerful sales funnels that get results.

It’s the same system I’m using to attract premium clients, generate high-ticket sales, and scale my business.

The best part about it is that requires no technical skills whatsoever.

You can simply copy & paste my proven system to start getting results.

If you’d like to learn more about my 7-step passive income system, then I invite you to join my exclusive FREE training where I explain everything in detail.

This is a limited-time offer, so make sure to reserve your spot while you still can.

Best of luck in all your future business endeavors!

Shaqir Hussyin 😉

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales funnel, sales funnel stages, sales funnel template, sales funnel examples, sales funnel website, ecommerce sales funnel, email sales funnel, what is a marketing sales funnel, sales funnel explained

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group...