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4 Types of YouTube Ads To Use

Did you know there are 4 key types of video ads in which you can invest on YouTube for your business but how many have you tried before? Do you know what’s the difference between all the different types of ads on the platform? This article will answer those questions, and hopefully help you take advantage of YouTube to grow your business and scale your profits.

Now, I’m sure you know that YouTube advertising has the potential to help your business grow at an incredible rate.

Whether you want more people to engage with your content, build brand awareness, or simply drive more traffic to your offers and increase sales…

Different types of YouTube ads can help you do all that. AND, for a fraction of the budget you’d spend on Facebook or Instagram ads, for example.

That said, there are different types of YouTube ads to choose from. Depending on your campaign objective, some will yield better results than others.

So, let’s take a look at what YouTube has to offer in terms of advertising on this platforms.

Hopefully, this will help you determine which youtube advertising formats or types of ads you can use that may appear next to your videos when you’ve turned on video monetization.

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#1 In-Stream YouTube Ads

In-stream ads show as the user is consuming other content. In other words, these ads run before, during, or after other YouTube videos.

These ads strike the perfect balance between what the advertiser wants to accomplish, and what the users want to watch at any given point in time.

They are skippable. What exactly does that mean?

Well, the user basically has to watch the first 5 seconds of the ad… However, after those 5 seconds, they can choose whether they want to continue watching it, or skip the ad entirely and return to watching the content they were enjoying.

Essentially, this means you have only 5 seconds to convince someone to watch your ad all the way through.

However, it’s important to note that they are charged using a Cost-Per-View (CPV) model.

In other words, you do not risk losing money if someone chooses to skip your ad. You are only charged if someone watches at least 30 seconds of your ad before skipping.

And, of course, if they watch the entire ad, that’s less than 30 seconds long.

Here’s an example of an in-stream app from Grammarly, an online proofreading software:

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Notice the “Skip Ad” button in the bottom right corner. Apart from giving the user the ability to choose if they want to see the entire ad, in-stream ads also showcase the advertiser’s website and allow the viewer to click the annotation on the video to check out the product or service featured in the ad.

When to use In-Stream Ads

It’s best to use In-Stream ads if you want to get high impressions, build brand awareness, and simply introduce new people to your business.

As far as targeting goes, you can show in-stream ads to people who:

  •    Type in a specific keyword in the YouTube search bar
  •    Are viewing similar content
  •    Are consuming content on a particular channel (placement)
  •    Have visited a specific web page (i.e. your website)

#2 In-Display YouTube Ads

These types of YouTube ads show up on the sidebar while you’re watching a YouTube video, on the very top of your suggested videos.

This doesn’t interfere with the user’s experience, while still grabbing their attention while they’re consuming other content.

These ads are displayed just like other regular content, except they feature a small label and advertiser’s name, letting the users know that they’re clicking on an advertisement.

Here’s an example:

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An In-Display ad can redirect the user to the advertiser’s YouTube channel, when they can watch the add and interact with other content, if it manages to grab their attention and spark their interest.

Unlike In-Stream ads, In-Display ads aren’t designed to send an interested viewer to a landing page or another website, but are instead bent on keeping the viewer on YouTube.

While In-Stream ads attempt to immediately grab the user’s attention and stimulate them to take action and check out your offers, the main goal of In-Display ads is to get the users to consume your content and interact with your business, without having to leave the YouTube environment.

That’s the biggest difference between these two types of YouTube ads.

When to Use In-Display Ads

Use In-Display ads when you want to draw more attention to your YouTube channel, quickly acquire new subscribers, and get more people to consume your content.

Quick tip: Although In-Display ads don’t directly send users over to your website, you can still include calls-to-action as links in the video’s description, and add annotations to the video.

Since In-Display ads are displayed as regular content, you should pay close attention to your ad’s thumbnail image.

#3 In-Search YouTube Ads

As the name suggests, In-Search ads are those that appear on the top of search results, when a user types in a specific keyword in the YouTube’s search bar.

They appear above the content, and like In-Display ads, feature an “AD” box and the advertiser’s name.

The users can also see the number of views the ad has at that point in time.

Here  are two In-Search ads that are using “google glass” as a relevant keyword:types of youtube ads, youtube ads list, youtube advertising rates, youtube discovery ads, youtube in stream ads, youtube overlay ads, youtube bumper ads specs, youtube advertising options, types of yotuube ads 2018,bumper ads meaning,effectiveness of bumper ads,youtube ads,youtube trueview ads,youtube ad inventory,youtube banner ads,how have bumper ads performed in google-run studies,in-stream ads youtube, 2019, 2020

These types of YouTube ads can be used both to bring viewers to your YouTube channel, as well as send them directly to the offer, either by featuring the CTA in the description, or using a clickable overlay while the video is playing.

When to Use YouTube In-Search Ads

In-Search ads work best when your goal is to introduce people to your YouTube content.

Unlike in-stream ads, they don’t interrupt the user’s viewing experience.

They’re most effective if you’re looking to expand your target audience and draw new people in, since by using relevant keywords, you can have them show to people who are searching for content on YouTube similar to what you’re creating on your channel.

Just make sure to have a strong CTA in your video, an appealing image for your thumbnail, and an enticing title for your video that will persuade the user to check out your ad.

#4 YouTube Bumper Ads

This is, in my opinion, the most interesting out of all the various YouTube ad types.

Bumper ads are just six-second long. They are played on the end of another YouTube video.

Admittedly you wouldn’t normally run them as stand-alone ads… However, they can be a great addition to your existing YouTube advertising campaign.

Their primary use is to boost brand awareness and spread your brand’s message.

Six seconds might not seem like an awful lot of time, but you can say more than enough to shift the reader’s attention from the content they’re expecting to play next, and get them to start thinking about your business.

Here’s what Google has to say about bumper ads:

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Here’s an example of a bumper ad ran by Amazon, for their Amazon Prime service:

Bumper ads were built with shorter sessions in mind, and are typically run after shorter videos or songs, and are a great way to introduce the people that don’t have the time or the attention span to watch longer videos, to your business.

As you can see, six seconds was all it took to get the message across and remind people of the service Amazon Prime offers.

When to Use Bumper Ads

Like I mentioned, it’s best to use bumper ads to complement your existing campaigns. They’re effective for driving upper-funnel goals like ad recall and boosting brand awareness.

Scale Your Profits With YouTube Ads

Hopefully, you now have a better idea of the different types of ads available on YouTube. So, consider your goal, and use the appropriate ad type.

Ready to start leveraging YouTube advertising to grow your business and scale your profits? Then check out my Video Ads Hack course.

This comprehensive video course teaches the A to Z of YouTube marketing, along with tips & tricks that will help you optimize your campaigns and ensure you get an excellent return on your investment.

Click here to get instant access to the Video Ads Hack course and learn the secret of YouTube advertising in just 5-8 hours.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

YouTube Ad Placements To Take Over Your Competitors’ YouTube Traffic

Imagine this: your ideal customer clicks on one of your competitor’s YouTube video, and is shown your ad before the competitor’s content. Well, YouTube ad placements allow you to do just that. 

Let’s say they get a thousand views on their videos, on average… That would mean that with each of their videos, you’re getting your offers in front of a thousand people, who you know for sure are interested in the topic your business covers.

YouTube Ad Placements allow you to do just that. As long as your competitors allow monetization on their videos, you have the opportunity to leverage their traffic to grow your own YouTube channel and generate qualified leads for your business.

And that’s exactly what I’ll be covering in this post. I’ll show you how to utilize this feature to extend the reach of your YouTube ads and leverage your competitors’ resources to grow and expand your business.

Here’s How You Can Start Leveraging YouTube Ad Placements:

Finding the Perfect Opportunity

One thing to keep in mind, when looking for good videos for your YouTube ad placements, is that not every channel allows for video ads to play before their own content.

You’ll have to do some digging to find the ones that allow monetization, and are getting a lot of engagement from the users, in order to take full advantage of this strategy.

First, you want to head over to YouTube’s homepage, and type in a relevant keyword in the search bar. If you have done keyword research for previous advertising campaigns or SEO, this step is pretty simple.

Just choose one of the keywords your video ad is based on and start your search. If not, then check out this post to learn about the keyword research process.

Once you type in the keyword and hit “Enter”, the first thing you’ll see on the very top of your screen is the number results that match your search.

For example, if you type in “youtube advertising”, you’ll see that there are 63,000,000 results matching your search. We’ll need to narrow it down a bit.

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In the top-right corner, you can see the filter button.

The default setting ranks videos and channels based on relevance. It shows you the content you’re most likely to be interested in, based on the keyword you typed.

For this purpose, however, we’re more interested in the number of views a channel gets on their videos on average.

We want to get our ad in front of as many people as possible.

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So, click the Filter and choose to sort the search results by view count. Also, in the “Type” category, select “Channels” to only display channels instead of particular videos.

What you want to pay attention to are channels that have a fairly large subscriber base, are active (posting new videos on a regular basis), and have a solid number of videos uploaded.

Once you find a promising channel, simply click on their name and visit their YouTube homepage to make sure that the content they’re producing is indeed relevant to your business.

Click on their “Videos” tab, and take a look at when they uploaded their most recent video. Also, check how frequently they publish content on YouTube.

Once again, you want to aim for channels that are active, and have a good number of views on their videos.

However, it’s crucial that you check whether the channel owner has enabled monetization of their videos, or not.

Although there is no way to directly check for this, what you can and should do is go through a couple of videos and see if any ads are played.

If you see any ads before, during, or after the video, that’s a clear sign that monetization is enabled. Likewise, if one the recommendations on the right-hand side is an ad, that’s a telltale sign as well.

Browsing Through Featured Channels

While you are evaluating a specific channel, you can find those perfect Placement opportunities in their “Featured Channels” tab.

You can change this text into something like “related channels” or “channels we recommend”. So, depending what the channel owner deems fitting, they can name it accordingly.

Regardless, you will always find it on the right-hand side of a channel’s homepage.

Here’s an example from my own YT channel:

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Most YouTube channels have this feature available, as a way to introduce their viewers to other content they might find interesting.

Whereas entertainment channels might have all sorts of other channels featured, with content that’s not necessarily strictly related to what they’re producing, the story is a bit different with business channels.

They usually don’t feature random channels, but the ones that are covering the same topic, and are authorities in the industry.

So, it definitely pays to go through someone’s list of related channels, in order to find that hidden goldmine – someone who has enabled monetization on their videos, and has a lot of viewers and subscribers.

Remember, you need to determine that a channel has enabled monetization of their videos. However, you’re preferably looking for their newer videos that other advertisers haven’t claimed yet.

I suggest compiling a list of at least 10 videos you can potentially use as YouTube ad placements for your ad.

Do this before creating the actual advertising campaign and your life will be much easier. 

This process might take a while, but it will definitely pay off in the long-run.

Creating the Campaign

In order to create your YouTube advertising campaign, you’ll first need to link your AdWords account to your YouTube channel. If you don’t have one already, or don’t know how to link the two accounts, check out this guide I wrote on creating a YouTube business account.

Finally, it’s time to create the campaign and make our research pay off.

From your AdWords homepage, navigate to campaigns and select “New Campaign”.

After a redirect, you’ll see a new page where you can select the campaign type.

Simply click on “Video” and select “Product and brand consideration” as your campaign objective:

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Name your campaign a select your advertising budget.

Under “Networks”, check the “YouTube videos” option, and only that.

Adjust your bidding and select the audience you want to target, then scroll out to the “Content” tab. This is where you’ll see the “Placements” option, which is set to any placement by default.

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Here’s where we’ll start taking advantage of our competitors’ traffic, by using the videos from the list we compiled earlier.

Here, you can simply copy & paste the URL of the video you want your ads to show on.

Recently, AdWords has enabled advertisers to use entire YouTube channels as their YouTube ad placements.

Still, it’s better if you find the exact video you want your ads to run on.

Sure, YouTube won’t charge you for an in-stream ad if nobody watches 30 seconds of it… However, you won’t get any results if you place the ad on a 6-month old video that nobody is watching anymore.

Once you’ve added the YouTube ad placements, selected the creative (the video you want to use as your ad) and adjusted all other settings of your campaign, you’re pretty much done.

You can save your settings and launch the campaign, letting the ad run on the placements you selected.

After a while, you might want to go back and look at the data to see which of the YouTube ad placements are performing the best. Then, just remove the ones that aren’t bringing results. You can also scale your ads by increasing the bids, if your advertising budget allows it.

That’s it! You’re now ready to hijack your competitors’ YouTube traffic to grow your own channel, generate qualified leads and boost your sales!

Ready to Grow Your Business with YouTube?

If you want to leverage the full power of YouTube advertising to scale your profits, then I invite you to join my Video Ads Hack course.

You’ll learn everything you need to know to create powerful YouTube ads that get results.

This comprehensive course covers everything from developing an effective YouTube marketing strategy and creating compelling videos for your ads, to tips & tricks that will help you optimize your campaigns for sales and conversions.

Click here to get instant access to Video Ads Hack course and discover how you can leverage YouTube advertising to scale your business to six figures!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

youtube ad placements, youtube ad formats, youtube bumper ads, youtube ads list, youtube advertising rates, how to put ads on youtube videos to make money, youtube advertising options

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.