4 Keys To Creating An Irresistible Offer

Every business has got something to sell, be it a product, service, software, etc. However, simply having an amazing product or service doesn’t guarantee sales. In fact, you have to know how to present it. It needs to be an irresistible offer – something the customer can’t say no to.

When presenting your product as an offer, there are a few obvious steps.

First, you need to tell your prospects what it is you’re offering.

Secondly, you need to make it abundantly clear what your offer can do for them.

And lastly, you need to properly price it.

This is pretty straightforward, and most businesses pull it off without a problem.

However, business owners and marketers often make one crucial mistake…

They focus too much on the fact that the consumers should want their product.

This can create a plethora of problems. Namely, they take a slightly more aggressive approach in their marketing efforts.

However, this can often backfire. The customers might get a feeling you’re trying to shove products down their throats. 

And trust me, nobody likes that. Instead, people want the decision to make a purchase to be completely of their own volition.

They want to buy your stuff by choice. Not because you’ve “bullied” them into buying it.

So, How Do You Create An Irresistible Offer? 

First, you need to understand the role you and the customers play.

Your job is to craft an irresistible offer, get it in front of your target audience, and present it in the best light.

Their job, on the other hand, is far simple. They simply need to accept or refuse the offer.

The key here is to present them with something they want to buy. This means the offer needs to be relevant to the people you’re presenting it to, it needs to provide a ton of value, and the prospects need to understand exactly what they’re getting out of it.

If you’re focusing solely on the product, and not what it can do for the end customer, you’ll sound like a sleazy salesman.

The marketing message will feel stretched out. Almost as if you were desperate to make a sale. And, you’ll give off the vibe that you only care about profits, and don’t give two hoots about your customers.

That said, bottom line is – this approach won’t work.

Instead, you should incorporate these 4 key elements when crafting an irresistible offer:

Key #1 – Make It Super Valuable

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

I’m may be repeating myself, but I have to stress out that customers are the lifeblood of any business. 

It other words, when crafting your offers, you need to put the customers first.

This means putting the spotlight on the benefits the customers will receive from using your product.

If you’re a great marketer, you can probably sell a useless product just through your powers of persuasion.

But that’s not the point… Not if you want to build a profitable and sustainable business.

You might get a handful of sales by resorting to marketing tricks and gimmicks…

But to create a recurring income stream, you need to develop offers that are extremely beneficial to your customers.

It’s hard to build a solid business on products that promise the world, but don’t deliver any value.

Even if the product itself is great, it doesn’t mean it will sell well.

What you need to ask yourself is what kind of impact can it have on your prospects’ lives.

Does it help solve a real problem? Does it fulfill an existing need of your target market?

Can it help them get a step closer to achieving their goals? Is it something they’re passionate about?

If you can’t answer positively to any of these questions, then you need to go back to the drawing board.

The product or service needs to be in line with the wants, needs, and passions of your target audience.

Remember, what you’re selling needs to be a perfect fit with people you’re selling it to.

Key #2 – Give Them What They Want, Not What You Think They Need

This is another mistake marketers often make.

They’re pushing a product they believe the target market needs.

In doing so, they ignore the signals from the market itself. Comprehensive market research can tell you exactly what your target audience wants.

So, why try and reinvent the wheel? It’s so much easier to give them what they’re already asking for.

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

You don’t need to convince them to make a purchase by the sweat of your brow. If they want it, and you have it, they’ll buy it. It’s that simple.

Here’s the thing – we’re typically not highly motivated by our needs. It’s just something that we have to get done. And most of the time, we do it begrudgingly.

On the other hand, we’re passionately pulled towards the stuff we want.

Now, this doesn’t mean you have to ignore the needs of your customers.

It simply means you need to structure your irresistible offer in a specific way.

You want to play on their emotions first – by highlighting the positive changes your product can bring to their life or business.

Then, only after you’ve satisfied their wants, should you present logical arguments as to why they need the solution you’re offering.

Take the online money-making niche, for example. Say you’re selling an information product that teaches them how to leverage digital marketing and create a profitable business.

You should open up by describing what their life will look like, once they’ve built their dream business.

Have them imagine sitting on an exotic beach, drinking a cocktail, working only 2 – 3 hours a day, driving their dream car, and so on…

After that, you can list the logical reasons for making a purchase, like financial stability and the opportunity to create a recurring income stream.

Key #3 – Time Your Offers Correctly

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

Typically, business who do well and stick around for a while have an Integrated Product Suite.

Put simply, they have a collection of complementary products/services they can offer. That way, they’re not limiting their profits to a sale of a single product.

And, it also opens up opportunities for cross-selling and upselling. The trick, however, is to present the right offers at the right time.

Here’s what I mean by this… During different stages of your sales funnel, leads have a varying level of awareness and interest.

You can’t expect to sell a high ticket product right off the bat, to someone who’s just subscribed to your mailing list.

I mean, you can certainly try to pitch it, but your conversions won’t be that impressive.

Instead, you need to match the offer with the stage a prospect is in.

At the top of the funnel, these are typically high-value, low-cost (or free) offers.

Further down the line, based on the level of interest someone has expressed, you can offer them different things from your arsenal.

If your offers and the prospects’ interest are aligned, you’ll have a much higher conversion rate.

Additionally, it’s extremely important that you’re up to date with everything that’s going on in your industry.

You need to follow the trends to know what’s in-demand at any given point in time. Why?

Because you need to give your audience what they want NOW. Not what they wanted yesterday, or might want tomorrow.

So, listen to the heartbeat of your target market. And remember that your offers aren’t set in stone.

You can always tweak them to fit what your customers want to buy right now.

Key #4 – Make Your Offers “Fresh”

First, it’s important to make the distinction between a product and an offer.

You can rock the same product for decades, and have tons of different offers for it.

You can change the details of your irresistible offer at any given time. You’re not limited in any regard.

And, in fact, you should do just that  every now and then. You need to keep things fresh and interesting.

You want the offer to appear as something new and exciting. We all love new stuff, it’s in our psyche.

It inherently appears as much better than something old and boring.

Revamping your offers will have the same effect on your customers. It’ll spark their interest simply because it’s something new.

Additionally, if it seems like a better deal than what you’ve previously offered, they’ll be even more hyped about it.

Now, you don’t have to bang your head on the table to come up with something new and original every month.

In fact, what you can do is simply add a sense of urgency by limiting your irresistible offer.

This is incredibly easy to do, and it doesn’t really cost you anything.

Instead of having a boring statement like “buy my product for $9.99”, you can add urgency to make it look way more appealing.

For example, you can say “buy my product for $9.99 until midnight today and enjoy free shipping!”

Sounds a lot more appealing all of a sudden, doesn’t it?

Alternatively, you can also limit the number of available offers. This works for services as well, not just physical products.

For instance, you can offer a special discounted coaching session, for the first 10 people that apply.

This gives your prospects an additional incentive to take action now. If they don’t, they might miss out on a great deal.

Final Thoughts

Remember, it’s your job to craft and present an irresistible offer.

Your customers’ job is to say “Yes” or “No” to it.

In that regard, you want to do everything in your power to persuade them to say yes.

But, not by shoving the products down their throats. Instead, you want to make the offer about them. 

Focus on the benefits they’ll receive when crafting copy for the irresistible offer. And give them what they want, when they want it.

Don’t try to force the issue. Listen to what your target audience is saying, and adjust your offers accordingly.

Want to learn more about crafting irresistible high ticket offers? Offers you can sell for up to $10,000 or more?

If that tickles your fancy, then check out the Wealth Academy High Ticket Offer Specialist Program.

It’s specifically designed to teach you how to leverage your existing knowledge and skills to craft & successfully market your own high ticket offers, that hold the potential to quickly get your business to 6 figures and beyond!

You’ll see the exact same formula I personally use to craft irresistible high ticket offers.

And, by the time you’ve finished the program, you’ll be able to easily replicate it.

Click here to learn more & enroll Today – and launch yourself as a Wealth Academy Certified High Ticket Offer Specialist!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

irresistible offer, irresistible offer meaning, compelling offer, example of irresistible offer, irresistible offer amazon, crafting your offer, irresistible marketing offer

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

7 Reasons Why You Need To Build A Personal Brand

Branding is a crucial aspect of a successful business, both online and offline. When building a brand, you can take one of two routes. You can either brand the company, or build a personal brand.

You might be thinking: “What’s the difference?”

Well, the main difference is in the long-term effects and benefits self-branding can have.

If you decide to build a brand around the company, you’re essentially putting all your eggs in one basket.

In case your business doesn’t do as well as you’d hoped, and you decide to back out, you’d have to start over from scratch.

Your audience will know the company, but very few people will actually know and trust YOU. Your credibility and authority won’t carry over to a new business endeavor.

Whereas, if you brand yourself as an expert, you can leverage those branding efforts in every other business opportunity you take advantage of.

Think of it this way… Businesses come and go, but YOU stay.

In other words, it’s much easier to expand your business and take on new lucrative opportunities, once you have a large following of people who regard you as the go-to expert.

Building your own brand is the ultimate currency in today’s economy.

Here are the 7 biggest reasons why you need to brand yourself:

1. You Create The Network Effect

Building your personal brand allows you to connect to the leads and clients in a deeper, more meaningful way.

They aren’t just buying a product from a company. They get to see, talk, and relate to the face behind the brand.

After all, people trust other people, not companies. That’s why personal branding will always have a stronger positive effect.

Additionally, branding yourself allows you to create a network effect.

The network effect is the ability of an additional user of a good or service to add value to your product for other users. Think of Facebook, Uber, Amazon – these companies all grew with the network effect.

Here’s a visual representation of a network effect:

personal brand, personal branding, personal branding examples, personal branding tips, personal branding strategy, what is my personal brand, creating a personal brand identity, personal brand articles, how to build your personal brand

Let me explain, using Facebook as an example. Whenever a new user joins this social media, he inherently adds value to all other users. They can now connect with yet another person. That’s the basic principle.

Think of the GURU’s you look up to, respect, read their newsletters, get their emails, join their Facebook groups. They all know and take advantage of this.

When you join their community, you reinforce the network effect. You can discuss ideas, share experiences and opinions, and offer mutual help to other members of the community.

LinkedIn founder, Billionaire founder, investor, and author Reid Hoffman reveals the secret behind record-breaking, unbelievable growth. According to Hoffman, the key to success is leveraging network effects.

2. Personal Brands Are Flexible And Adaptable

When you’re building a personal brand, you can evolve and adapt much more easily.

With a company branding, you’re basically locked into a specific niche and business opportunity.

The problem with that is that the only certainty in the business world is uncertainty. The markets are constantly shifting and fluctuating…

You might be selling hundreds of products a month now, but struggle to sell a single one a year from now. The wants and needs of your marketplace are susceptible to change in the future, and might leave you stranded.

That’s why it’s always a safer bet to build a personal brand that’s not defined by a specific market. A brand that embraces surprises and capitalizes on change in the marketplace.

Things are always changing, and you need to adapt if you want to succeed. That’s why the flexibility personal branding offers can be a monumental advantage.

3. Your Asset Is Always Growing

Think of your personal brand as an asset that is constantly growing.

In my opinion, investing in your personal brand truly pays the most dividends out of any other investment you can think of.

Take Tony Robbins for example… He’s in 15 different industries!

And it’s all thanks to “BRAND EQUITY” that he can turn a brand new idea into a profitable business lightning-fast.

personal brand, personal branding, personal branding examples, personal branding tips, personal branding strategy, what is my personal brand, creating a personal brand identity, personal brand articles, how to build your personal brand

He’s already well-known and trusted by thousands of people. He’s built a large following, and has established his expertise and credibility.

It’s infinitely easier for him to push a new product on the audience that knows and trusts him, in comparison to building a new company brand from scratch and having to earn that trust all over again.

4. It Lets You Leverage Multiple Income Streams

This ties into what I’ve previously talked about. A personal brand allows you to pivot and profit from multiple income streams.

You’re not just building a brand around a single product or a narrow niche, as would be the case with company branding.

Instead, you build up your own reputation, which allows you to take advantage of lucrative business opportunities in other fields as well.

And having multiple sources of cash coming is always a good idea. New money gets you wealthy. Most top-earners have multiple income streams that allow ‘fresh’ money to keep coming in. They don’t rely on a single product and a single business opportunity.

Here’s an example of multiple income streams in the coaching & consulting niche:

personal brand, personal branding, personal branding examples, personal branding tips, personal branding strategy, what is my personal brand, creating a personal brand identity, personal brand articles, how to build your personal brand

 

I’m telling you this from experience. I’ve created 10 different million-dollar business, by leveraging my personal brand.

I’m not saying it wouldn’t be possible by branding each company, but it would be at least 10 times more expensive, and it would take 10 years longer.

5. Personal Brand Gives You Security

In fact, personal brand is the ULTIMATE security for power, influence, and wealth.

You’re not relying on other people’s products, systems, or methods that might fail and leave you down in the gutter.

With a personal brand, you’re taking responsibility for your own success!

And once you establish your position as an authority in your field, and build up influence, nothing can take it away from you.

Even if the market is unfavorable, or the business flops due to unforeseen circumstances… You still have that firm position, a customer base, and your network to fall back on.

In other words, whatever happens, you’re not starting from scratch. You have a valuable resource that nobody can take away from you.

Now, imagine being able to leverage that resource to make more in a SINGLE day or a single MONTH than people make in a year… Pretty POWERFUL, right?

6. Personal Brand Facilitates Sales

personal brand, personal branding, personal branding examples, personal branding tips, personal branding strategy, what is my personal brand, creating a personal brand identity, personal brand articles, how to build your personal brand

I’ve found that it’s much easier to close sales when you’re talking to people directly, rather than as a robotic, monotone company voice.

There’s nothing quite powerful as that human connection. Especially if you share your story with the audience, and show them that you understand the position they are in and genuinely want to help.

Companies lack this aspect. You can’t relate to a company on the same level as you can relate to a person. Companies don’t face the same problems and hardships as you do. They’re distant; sometimes even cold.

On the other hand, an expert might’ve been in your shoes before. In that case, they perfectly understand your situation, and can offer a solution to your problems.

This position is extremely powerful when closing a sale. Showing people that you’re not just a company selling a product, but instead a person offering a solution has a much stronger positive impact.

7. Personal Brand Attracts Like-Minded People

Building a successful personal brand attracts like-minded people. It opens up new doors to individuals with similar ideas, and other experts who have already achieved success.

This allows you to build a network, expand your influence, and learn from other entrepreneurs in your niche.

You can even form lucrative business partnerships, and gain easy access to new segments of your target audience.

Think about it. This is why most millionaires and billionaires are only friends with people like themselves. They surround themselves with like-minded people who stimulate success, rather than being dragged down by doubters and procrastinators.

When you build a strong personal brand, you have an INSTANT celebrity-like following, respect and influence in the marketplace.

For instance, I can almost reach anyone with 1 degree of separation, text, call or e-mail. Thanks to building my personal brand.

Conclusion

There you have it, the 7 biggest reasons why you need to work on building your personal brand.

As you can see, a personal brand has multiple innate advantages over company branding.

So, if you truly want to cut through the noise and establish yourself as an expert and authority, you need to start working on your personal brand ASAP.

How will your brand look like in 2019 and years to come?

Would you like my personal help to create a killer brand and blow the competition out of the water?

Then I invite you to schedule a 1:1 FREE Income Kickstarter Strategy Session.

We’ll talk about YOUR business, ideas, goals, and obstacles you’re facing. And we’ll work together to create a roadmap you can follow to turn your big idea into a profitable, successful, sustainable online business.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

That said, if you know anyone who would benefit from this information, feel free to share this post with them!

And of course, if you have any questions or want to share your thoughts, let me know in the comments below.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

personal brand, personal branding, personal branding examples, personal branding tips, personal branding strategy, what is my personal brand, creating a personal brand identity, personal brand articles, how to build your personal brand

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

What Is CRM And Why It’s Important For Your Business

CRM is an acronym for Customer Relationship Management.

Now, there have been a number of debates regarding what CRM actually is.

Some believe it’s a strategy, while others firmly state that it’s a technology.

Technically, both sides are correct…

In essence, CRM is a strategy for managing relations with potential and existing customers.

When people call it a technology, they’re actually referring to CRM software solutions.

Regardless, the goal of CRM is to help improve your business relationships.

Why is CRM important? 

Well, I’m sure you understand that customers are the lifeblood of any business. Online & offline.

Maintaining a good relationship with them and ensuring customer satisfaction is vital. 

In that sense, a CRM system can help you connect with customers more easily. It also enables you to streamline processes, which ultimately boosts your profitability.

A CRM system includes tools and channels which help you manage your contacts, sales, improve productivity, etc.

So, CRM solutions don’t just influence your relationship with customers. They help improve your relations with colleagues and suppliers, as well.

Does Your Business Need CRM?

When running a business, sustainability is equally important as profitability. If you want to stay in the game for a while, you need to plan for the future.

Hence, you need a solid strategy, which has to include CRM. I’ve seen quite often how neglecting customers ends up being a business’ downfall.

You can’t simply focus on sales & marketing, without including the key player – the consumer.

what is crm, customer relationship management, crm system, crm salesforce, crm free, crm stands for, what is crm software, crm wiki, crm examples, customer relationship management process

Besides, there’s all the data you’re gathering from sales, customer support, marketing, social media, and other channels.

In order to convert that data into actionable insights, you’ll need a proven system. That’s where a solid CRM system can be a tremendous advantage.

It helps you put all the pieces together and provides you with a clear view of your customers.

When all your data is stored in one place, life becomes so much easier.

Everything’s streamlined.

All the processes are well defined.

You & your team are more efficient.

Productivity hits the ceiling.

Your customers are satisfied with your products & services.

And, as a result – you’re making more money.

A CRM solution provides that much-needed central hub. From a single platform, you can see all the relevant information.

For instance, customer’s previous interactions with your business. Ir, their outstanding orders, feedback, complaints, service issues, etc.

Most solutions even let you see the information regarding customers’ social media activity.

This goes beyond just their interests and what they liked on the platforms. You can actually see what they’re saying about your business and your competitors.

CRM And Your Marketing & Sales Funnel

The full extent of CRM systems goes way beyond that of a sales and marketing tool.

In fact, when implemented correctly, it becomes an integral part of your business.

From HR to customer service, it provides multiple benefits in virtually all areas.

what is crm, customer relationship management, crm system, crm salesforce, crm free, crm stands for, what is crm software, crm wiki, crm examples, customer relationship management process

Additionally, it can help you understand and gauge the effectiveness of your funnels.

In turn, you’ll have a better idea about the effectiveness of your marketing efforts.

You’ll also be able to make data-backed predictions for the future, and pull strategically advantageous moves accordingly.

The biggest benefit, however, is streamlining your customer service. Let me illustrate with an example:

Say a customer has a complaint, and they post about it on Facebook.

Once you get in touch with them, they’d likely want to resolve the issue in private. Which means switching over to email, or a Skype call.

With a few customers, that might not seem like a problem. However, when there are hundreds of support tickets, it can be challenging to keep track of which post corresponds to which email address.

You’d waste a ton of time going through the same information several times…

A CRM system eliminates these repetitive tasks. It combines all the information you need to resolve the issue, on a single platform.

So, regardless of how many channels the communication spans across… You’ll always be able to keep track of all the necessary info.

Everything’s there, on the dashboard – just a click away.

This will ease the stress on your support team, and drastically boost their productivity.

In turn, their response time will increase. Which means happier customers, more business, and higher profits.

Not Having A CRM System Actually Costs You WAY MORE Money Than Implementing One

Investing more time into management means you’re taking that time from other activities.

Your sales team should generate a ton of useful data. However, most of the time, this information isn’t stored in one place.

It’s scribbled all over individual sales reps’ notes, or saved on dozens of laptops…

Sometimes, it’s not even written down anywhere. It’s just in the head of a single person.

And, when you want to make decisions based on that data, you’re in a world of trouble.

It can take days, weeks even, to find and sort everything, before you can start using it.

Time you’d otherwise be spending on more profitable activities.

And, what if a vital piece of information gets lost or misplaced?

Information that would’ve otherwise led to a sale… That’s money thrown down the drain.

The bottom line is – it doesn’t have to be this way.

With a good CRM system, you’ll have instant access to all the relevant data. It’ll all be in a single repository.

Much more efficient, wouldn’t you agree?

See, acquiring and managing customer information doesn’t have to be that difficult.

In today’s digital day and age, there are so many software solutions that can make our lives 10x easier.

CRM systems definitely being one of them.

Just think about it for a moment. You’re probably using several communication channels to interact with your customers. They can ask questions, give feedback, file in requests, and send in tickets via phone, Skype, contact forms, email…

If you don’t integrate these channels, you’re wasting a TON of time. Your support & sales teams can’t reach pique performance in these conditions.

Their response will, therefore, be a lot slower. Which leads to unsatisfied customers… And I’m sure I don’t need to explain why that’s a big NO.

What Will Implementing A CRM System Do For Your Business?

1. Improve Your Bottom Line

Implementing a CRM system will yield real, measurable results for your business. This includes significant improvements to your bottom line.

Surveys conducted over the past few years all reach the same conclusion.

It’s that CRM solutions boost performance and enhance multiple areas of your business:

what is crm, customer relationship management, crm system, crm salesforce, crm free, crm stands for, what is crm software, crm wiki, crm examples, customer relationship management process

Source: Salesforce Relationship Survey 2014–2016

2. Find And Classify Leads

CRM system also facilitates lead acquisition. It lets you find new leads quickly, add them to your database, and classify them with ease.

Identifying the right leads will boost your efficiency dramatically. Sales can prioritize leads that are most likely to make a purchase. Similarly, your marketing team can approach leads that require a bit more nurturing, stimulate their interest, and help ease the transition from a prospect to a paid customer.

With CRM, both teams have necessary customer information at their fingertips.

Therefore, they can increase efficiency by focusing their efforts on the right people.

3. Get More Referrals & Positive Feedback

When discussing marketing strategies, companies often tend to overlook the importance of existing customers.

However, the impact referrals, testimonials, and case studies have shouldn’t be taken lightly.

First, maintaining a good relationship with your customers helps bring repeat business.

Secondly, your existing customers may introduce new people to your business.

I’m referring to word-of-mouth referrals, of course.

People are much more likely to buy from a business they trust.

And if their friends trust and recommend YOUR business, they will as well.

Ergo, you got yourself a new customer.

Additionally, featuring positive reviews on your website has a positive impact on your audience.

Once they see others have enjoyed your products & services, they’ll be much more inclined to check them out.

And finally, if you boast excellent customer service, you’re reducing the risk factor. Customers will feel reassured, knowing that, should a problem arise, your support team will promptly fix it.

4. Enhance Your Products & Services

Customer feedback is very important. If you plan on staying in the market for a while, you need to listen to what your audience is telling you.

If they all have the same complaint, it might be time to review your offers. Check customer feedback to see what areas need improvement.

Are there any additional features they require? What’s their view on the quality of your service? Ar they satisfied with your products?

These are all questions you should already have answers to. If you aren’t sure, then you need to start gathering valuable data.

A good CRM system will do just that. It’ll gather the necessary information from all your communications channels.

The insights you’ll get will allow you to take the necessary actions. Whether it’s improving your offers, adjusting the price, solving a problem, or even completely revamping your products.

Final Thoughts

As you can see, your business can benefit greatly from a good CRM system.

Furthermore, implementing a good CRM doesn’t have to cost you a small fortune.

If anything, they can be quick and easy to implement. Especially if you opt for a cloud-based software.

If you’re just starting out, this might not be the first thing on your mind…

But, further down the line, having accurate data about your customers will be on the very top of your list of priorities.

So, what’s the verdict?

If you’re hoping to build a business that’s both profitable and sustainable in the long run…

Then, the sooner you implement CRM, the better.

Once you see the power of this system in action, you’ll no longer be able to image your business without it.

I hope this article sparked your interest, and brought you closer to understanding the importance of CRM.

If you’re interested in specific software solutions, check out this post. 

And, of course, if you have any questions, comments, or feedback…  Feel free to post them in the comments below!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

6 Ways To Attract More Webinar Attendees

he question I get asked often is: “How do I get more people to join my webinar?” In this article, I’ll discuss the 6 best way to attract more webinar attendees, so you can get more value from your webinars.

Webinars are a great way to generate qualified leads and convert more of your target audience into loyal clients & customers. Consequently, they’re an effective way to boost your revenue.

I’ve relied on webinars in the past, and still do to this day, to drive quality traffic and generate sales for my businesses. So, I know first-hand just how powerful they can be, when done correctly.

The question, however, is how will you attract webinar attendees? Where are you going to find all the people that are interested in the topic you’re covering on the webinar, and how will you convince them to attend?

I’ve hosted quite a few webinars in the past. In fact, I’m running several right now, as you’re reading this sentence.

webinar attendees, webinar marketing, how to promote a webinar, best time for webinars, webinar blog, join our webinar, how to get webinar attendees, how to increase webinar attendance, how to drive attendance to a webinar

As you can see, I have plenty of experience with getting people to register and show up for my webinars.

In this post, I want to share with you a few tips & tricks I picked up along the way.

Here are the 6 ways to attract more webinar attendees for your next session:

Start With The People You Know

No, I don’t mean your family, friends, and colleagues…

You’ll find the bulk of your webinar attendees among your existing audience.

If you’re wondering why, it’s because they are already interested in your business, and are consuming your content.

It’s a lot easier (and much more affordable) to convince your subscribers and existing customers to watch your webinar, then it is to get cold leads to register for it.

Depending on the content you previously created and shared with your audience, you’ll have several options at your disposal:

· Social Media – If you have business accounts on various social media platforms, and a decent following, make sure you notify them that you’ll be hosting a webinar soon! Don’t just do a single Facebook post. Promote your even multiple times on Facebook, Twitter, Instagram, LinkedIn, and all other social websites your audience is active on.

· Your Blog – If you have a blog, and are regularly posting fresh content, it can be a great source of traffic for your webinar. You can create a dedicated post, announcing the event and talking about all the topics you’ll be covering. Alternatively, you can create a banner to promote the event on the blog and attract webinar attendees that way.

· Your Subscribers – Don’t forget that your email list is essentially an on-demand source of qualified traffic. Create a new email campaign and send out a few emails inviting your subscribers to join you for the webinar.

· YouTube – If you have an active YouTube business channel, don’t pass up on the opportunity to promote the webinar on this platform. You can create a short & sweet promotional video and feature it on your channel. In addition, you can even invest a few bucks in running it as a video ad on this platform.

Use Your Website As A Powerful Promotional Tool

In order to consistently generate qualified leads and maximize your sales with webinars, you have to fully commit to them.

In other words, you need to make it one of the focal points of your overall marketing strategy.

What does that mean in practice?

It means running paid ads promoting the webinar. It means creating compelling email campaigns.

AND, it means featuring your webinar on the homepage of your website.

Does this image look familiar?

webinar attendees, webinar marketing, how to promote a webinar, best time for webinars, webinar blog, join our webinar, how to get webinar attendees, how to increase webinar attendance, how to drive attendance to a webinar

That’s because you’ve already seen in on this very website. Heck, you’ve might have already registered.

My point is, I went out of my way and redesigned my website. I did this to ensure the call-to-action to register for my webinar is clearly visible immediately after someone lands on my website’s homepage.

And if you want to drive traffic to your webinar and get more people to attend, you need to do the same.

Your website is a powerful promotional tool that should not be overlooked.

It can be used to give your new visitors an opportunity to immediately register their spot. They don’t even have to click any links or leave the website.

Simultaneously, whenever a returning visitor loads your homepage, they are immediately reminded of the amazing free event that you’re hosting.

Take Full Advantage Of Popups

It’s important to understand that your target audience is often indecisive.

The truth is, not a huge percentage of people will actually register for the webinar the first time they come across your registration page.

So, how do you convince them to go from visitors to webinar attendees?

You need to give them multiple opportunities to claim their spot on the webinar.

A great way to do this is by adding exit-intent popups to your website and your registration page.

Popups use Javascript and the web browser to track the user’s mouse movement on your page. Thus, they can show a special offer whenever the user intends to leave the page.

Here’s an example of a popup I’m currently using:

webinar attendees, webinar marketing, how to promote a webinar, best time for webinars, webinar blog, join our webinar, how to get webinar attendees, how to increase webinar attendance, how to drive attendance to a webinar

Popups Give Your Audience A Second Shot At Registering

Basically, instead of losing a potential registrant, you can show them a small popup window that allows them to simply enter their name & email and secure their spot on the webinar.

You want to use all the tools you have available to get as many people to register as humanly possible, and popups are amongest the most effective when it comes to maximizing conversions.

Let Your Audience Share Your Event

When someone gets excited about the amazing content you’ll be sharing, they’ll register for the webinar. Plus, there’s also a good chance they’ll tell others about it.

Your job is to make that as simple as possible. Allowing registrants to quickly and easily share your webinar with their friends on social media.

Add social media buttons after they register for the webinar. Let them spread the news by liking your event on Facebook, tweeting about it, and sharing it on Google+.

Word-of-mouth is still one of the most powerful forms of advertising. Moreover, people are much more inclined to register for your webinar if a friend recommended it.

Some registrants will share your webinar automatically, while others might need a bit more convincing.

This doesn’t mean you have to be sleazy or pushy. You can simply add a line of copy above the social buttons, telling them something along the lines of:

“Let Your Friends Know About This Amazing Webinar!”

If you do this, I’m convinced the number of your webinar attendees will soar.

Create An Email Campaign To Promote The Webinar

Like I said, you need to fully commit to your webinar to get the desired results.

That includes creating a new email campaign and writing multiple compelling promotional emails.

Sending a single email to let your subscribers know that you’re hosting a webinar simply isn’t enough.

They might not see it in the heap of emails they get in their inbox every single day. Likewise, they might open it late and completely miss out on the webinar.

Besides, even if a subscriber opens an email, they might need a bit more convincing before they register.

Or they might put it off and simply forget about it…

That’s why you need to have a comprehensive campaign promoting your webinar.

You need to send at least 2-3 emails a week or two leading up to the event.

You should approach these emails the same way you would approach an email promoting one of your paid offers.

They can’t just simply say “I’m hosting a webinar, click here to register”.

Webinar promotion emails need to be compelling and persuasive. They need to spark the reader’s interest and get them excited to attend the webinar.

The best way to do this is to give them an overview of the content you’ll be sharing. Focus on the main benefits they’ll receive by attending the webinar.

However, your job doesn’t stop there. After the person registers for the webinar, you need to make sure that they actually show up.

So, write a few emails that will remind them that they registered for the webinar. And, of course, tell them exactly when they need to tune in.

You should have 2 reminder emails at the very least, one a day before the event, and one an hour before the webinar goes live.

Don’t Forget The “Thank You” Page

Another great way to attract more webinar attendees is to make use of the “Thank You” page.

Apart from the standard “thank you” message, you can also include a section with a call-to-action for your webinar.

This is an extremely effective way to promote the webinar. You’re giving new subscribers an opportunity to get valuable content right off the bat, free of charge.

Final Thoughts

There you have it, six ways to effectively promote you  webinar and ensure you get the most webinar attendees.

I’m confident that, if you use the strategies I shared with you in this post, you won’t ever have to worry about holding a presentation to half a dozen people.

In fact, you can expect to get hundreds of attendees, eager to hear what you have to say.

So, are you ready to start creating amazing webinars to grow your business and scale your profits?

Then I invite you to join our Webinar Marketing Specialist Certification Program.

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive sales.

Click here to discover how you can become a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

webinar attendees, webinar marketing, how to promote a webinar, best time for webinars, webinar blog, join our webinar, how to get webinar attendees, how to increase webinar attendance, how to drive attendance to a webinar

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn& FB Group.

 

5 Tips For Keeping Your Audience Engaged During A Webinar Presentation

In order for your webinars to produce the desired results and convert leads into customers, you need to deliver relevant, valuable content in an engaging and convincing manner. This means you must keep your audience engaged throughout the presentation.

If you present the webinar in a monotone voice and seem disinterested during the vent, people will get bored.

They’ll likely leave the presentation before you even get to the part where you promote your offer.

A vital skill you need to possess, if your want to take full advantage of webinars, is keeping your audience engaged and entertained throughout the entire presentation.

If you’re not an experienced public speaker, this might seem like a daunting task. However, keeping the audience engaged isn’t as difficult as you might imagine.

I want to share with you a couple of tips that will help you spark the interest of your webinar participants and have them clinging to your every word.

So, let’s jump right in and take a look at these 5 tips for keeping your webinar audience engaged during the presentation:

Tip #1 – Don’t Skip The Introduction

Keep in mind that your webinar audience consists of various types of viewers. They’ve all come to the presentation through all your different marketing channels.

Your content needs to keep all of your audience engaged, not just one portion.

Some of the attendees will likely be your existing subscribers. This group is already familiar with your business.

A portion of the attendees will be people who frequently visit your blog. They’ll also have a good idea of what your business is all about.

Others might have simply stumbled across one of your ads… They might have decided to register because they find the topic you’re covering very interesting.

For this group, this will be the first time they come in contact with you and your business. Hence, proper introductions are in order.

You need to make sure that the people you’re speaking to on the webinar are aware that you’re an expert on the subject matter.

You need to give them a reason why they should listen and trust you. 

The best way to accomplish this is to use the introductory part of the webinar to present your qualifications and show your personality.

Qualifications are vital for instilling trust in your audience. Tell them where your knowledge and experience comes from, who you’ve worked with in the past, and what results you’ve accomplished for your clients by sharing a couple of testimonials.

Here’s an example from one of my webinars:

If possible, use the introduction to also give the audience a sense of who you are as a person. Share a personal story of your past struggles with the same problem, or the journey you took to get to where you are today.

Show them that you’re not just a business, but a real person trying to connect with other people and help them solve their problems or reach their goals.

After the introduction, you want to make sure that the audience knows exactly what they can expect to learn on the webinar – so tell them what topics you’re going to cover.

This can be a single slide that briefly explains the main topics of the webinar.

Remember, you don’t want to make it sound like you’re reading from a textbook. Instead, focus on the benefits they’ll receive by learning about each of these topics.

This will ensure that they stick around and pay close attention throughout the presentation, to find out more about all of these interesting topics.

Tip #2 – Prepare, But Don’t Over-Prepare

Regardless of how well you think you know the topic you’ll be covering on the webinar, coming to the event unprepared is always a bad idea.

Lack of preparation is quite easy to spot from the viewer’s perspective. For instance, you’ll often have to pause in order to figure out what you should be talking about next.

Pausing every 5 minutes to do so will unnecessarily prolong the presentation. And, more often than not, the audience will find the constant pauses and “umms” quite annoying.

To keep the audience engaged, you need to properly prepare for the presentation. Rehearse it until you’re confident that you know exactly what you’ll be talking about.

Go through the slide deck multiple times and jot down notes on all the major talking points. If there are certain areas where you notice you don’t sound confident and convincing, work on them a bit more. Also, write down bullets to remind you of all everything you want to talk about.

You can always check just how engaging the presentation is by holding it to a group of friends and colleagues.

Think of it as a test run. Ask for their feedback and opinions on areas they believe you can improve on.

That said, be careful not to overdo it…

You don’t want to over-prepare for the presentation by rehearsing it too many times.

It will sound robotic and monotonous. It leaves the impression that all you’re doing is reading from a piece of paper.

The key to having an engaging and interested webinar is to find that perfect balance.

You want to sound like you know exactly what you’re talking about. Simultaneously, you don’t want the presentation to come off as too rehearsed.

Tip #3 – Proper Intonation Is Key

If you’re not paying attention to proper intonation, and are using the same tone of voice throughout the entire presentation, you risk putting your prospects to sleep.

Regardless of how interesting the content is, if there is no energy and liveliness behind the voice that’s presenting it, people will start to get bored and will easily lose focus.

Unlike in conversation, where the tone of voice changes constantly due to the fact that multiple people are speaking, on the webinar YOU will be the one doing all the talking.

That’s why you need to make sure that you’re using a dynamic voice to maintain the audience’s attentiveness and keep the viewers entertained.

Keep the audience engaged by putting emphasis on certain words and phrases while talking. This helps highlight their importance and will result in constant changes in your tone of voice.

You can do so by slowing down when saying certain words you want to draw the audience’s attention to, adding high-pitched words to your sentences, or simply pronouncing them louder.

This method is often used in writing as well, where certain words are emphasized (bold, italic, underlined) to signal to the reader what they need to pay close attention to and also break up the standard flow of the text, making it feel more dynamic.

Tip #4 – Don’t Rush It

When we’re under a lot of stress, we typically want to rush through the stressful situation and get it over with as quickly as possible.

This is often the case with webinars, when a speaker feels nervous and makes the mistake of rushing through the presentation.

Another reason why people try to jam a ton of information in as little time as possible is because they believe their audience has an extremely limited attention span, and that they have a specific amount of time to work with.

But here’s the thing – if someone is genuinely interested in what you have to say, they won’t suddenly stop paying attention after 5, 10, or 15 minutes.

Think about it for a moment. If we were indeed incapable of paying attention to something for an extended period of time, things like movies wouldn’t even exist (or would be short, 15-minute films)…

When you try and rush through the webinar, you’re not doing anyone a favor. Your audience will have a hard time understanding the message that you’re trying to convey, and will likely leave the webinar confused and disinterested in your business and the offer you promoted.

Instead, you should speak at a natural, steady pace, and occasionally pause to take a breather or a sip of water. The audience won’t mind it.

In fact, pausing between sentences will actually help change the tone of your voice, and signal to the audience that you’re about to say something important that they should pay close attention to.

Tip #5 – Watch Your Own Webinar

Live webinars are tricky because they leave no room for error. You can’t rely on your editing skills to edit out the parts that didn’t turn out like you wanted.

There are no second tries. You can’t simply re-record something you don’t like.

You have to nail everything on the first try. However, being a good presenter is a skill. And, like all other skills in life, it requires a lot of practice to perfect.

The best way to improve your presentations is to learn from yourself and others that are really good at it.

First, make sure you actually watch your own webinars, and take note of the areas you can improve on.

Put yourself in the viewer’s perspective and ask yourself if you sound convincing. Are you presenting the content in an engaging manner?

If you can’t sit through your own presentation, how can you expect to have the audience engaged throughout the webinar?

Therefore, when re-watching your webinars, try to figure out how you can formulate sentences differently.

Try to spark the viewer’s interest, while still getting the same message across.

You can also watch webinars from other successful marketers who you consider great speakers and presenters.

If you’re looking for a good place to start, you can sign up for one of my webinars here.

Conclusion

If done correctly, webinars can be a powerful tool. They can generate hundreds of leads for your business and results in dozens of high-ticket sales.

However, they do require a lot of planning. You need to create premium quality content and ensure stellar execution to produce the desired results.

That said, I’m confident that the 5 tips I shared in this post will help you enhance your presentation. Keeping the audience engaged doesn’t have to be a struggle.

Applying these tips will help you keep your audience engaged on your webinars and ensure their interest is at its peak by the time you start promoting your offer.

Want to learn more about how you can create amazing webinars? Webinars that will reliably grow your business and scale your profits?

Then I invite you to join our Webinar Marketing Specialist Certification Program.

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that consistently generate qualified leads & predictably drive sales.

Click here to discover how you can become a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

audience engaged, how to engage an audience during a presentation, fun ways to engage an audience, how to engage an audience in public speaking, how to engage an audience in powerpoint presentation, games to engage audience during presentation, why is engaging the audience important, engaging the audience in communication, engage the audience meaning

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How To Start An Online Business From Home In Less Than A Month

It’s a well-known fact that the internet provides countless lucrative business opportunities. However, building a successful online business from scratch is anything but easy. You need to be prepared to invest time, money, energy, and effort into it.

There is no way to get rich overnight, or build a profitable business without lifting a finger. Even if there was, why would anyone share it publicly instead of using it themselves?

So, don’t fall for the get-rich-quick schemes. There simply is no easy way to do this. But, the good news is – there is a smart way to go about building an online business.

Now that we’ve got that out of the way, let’s talk about what is possible and how YOU can do it.

Set Your Goal

online businessFirst things first, you need to set a clear goal for your business project.

It needs to be realistic, achievable, and measurable. Simply stating: “I want to make a million dollars” isn’t going to cut it.

That might be the end goal you’ll be working towards; something to motivate you and help you push through.

But, you need to be more down-to-earth when you’re just starting out. In other words, you need to create short-term goals and determine the actions that will help you reach them.

For instance, let’s say your goal is to make $10,000 a month. This can be broken down further into around $350 per day.

Now, you need to figure out what you’re going to sell and how many sales you’ll need to get to generate a daily profit of $350.

This doesn’t mean you’ll hit your goals if you sell 10 products for $35 each. You need to factor in the cost of advertising and acquiring customers.

This might be difficult to ascertain at first. But, once you start deploying advertising campaigns, you’ll know exactly how much acquiring a single customer costs you.

That said, you want to minimize the cost of product creation. This will give you a higher advertising budget, allowing you to find and attract more customers.

Then, you’ll need to price your product accordingly, factoring in the advertising cost.

 

Develop A Plan & Create Your Product

online businessOnce you have an idea regarding the product price point and the available advertising budget, it’s time to start thinking about what it is you want to sell.


Keep in mind that you want to minimize the product creation cost. With that being the case, information products are likely the best option.

Essentially, these are digital products which you can sell indefinitely. You only need to invest time and resources to create them once.

Essentially, these are digital products like video courses and eBooks. They have several advantages over physical products.

Namely, you only need to spend the time and resources to create them once. After that, you can sell them indefinitely.

And, of course, there is no hassle with inventory or shipping.

Now, the question is: “How do I determine what product I should create?”

To answer that, you need to develop a business plan.

So, let’s take a look at the crucial elements of a successful business plan.

 

Find Something You’re Good At

One of the first things you’ll need to figure out is what niche (target market) you want to build your business in.

Naturally, it needs to be something you have knowledge and expertise in.

You can’t enter the health & fitness niche, if you’ve been eating pizza and burgers all your life, and have no clue about healthy eating and exercising.

The information product you’re going to create needs to provide a ton of value.

And this is only possible if you know exactly what you’re talking about, and can provide genuinely helpful, relevant information on the subject.

So, sit down and brainstorm what areas you’re good at. You want to choose something you’re knowledgeable and passionate about.

One thing to keep in mind – you need to make sure the niche you choose is profitable as well.

If your expertise is very narrow, and not a lot of other people are interested in the same area, you’ll have trouble finding customers to sell the information product to.

 

Find A Group Of People Who Are Having A Specific Problem

This is key when building a business that revolves around selling information products.

The usefulness of information products comes from the fact that they help the customer improve their life in some way.

So, they have to either help them solve a specific problem or reach a certain goal.

Essentially, buying an information product is equivalent to investing in yourself.

The audience is looking to develop a skill or learn valuable information that would help them change their current situation for the better.

So, your job is to discover that problem which your knowledge and expertise can help solve.

The product you will be creating is, at its core, a solution to that problem.

So, you’ll need to research your target market, before you make the final decision. You need to be positive that your idea will be well-received by your target audience.

This can be done through surveys and interviews. Alternatively, you can approach people you know are your target audience, and ask them if they would buy a product that gives them a solution to a specific problem.

This is how you validate your idea. If it turns out there’s no need for your solution, you’ll have to go back to the drawing board.

 

Create The Solution

Once you recognize the wants and needs of your target market, you can start the product creation process.

There are two things you need to take into consideration here.

First – what is the best way to deliver your solution to the audience? Are they more interested in reading a book, or would they prefer watching a series of educational videos?

Second – your level of knowledge and expertise on the subject. For instance, if you know a lot about the topic, you might consider creating an in-depth video course.

You can explain everything in detail, step-by-step, and it’s much easier to consume than a 500-page book.

Keep in mind that both the perceived and actual value of your solution needs to be at least as high as the price point.

So, make sure to deliver quality content that provides actionable advice – so that your customers can actually apply what you teach and get results.

After you determine the format and create the content, it’s time to start promoting your solution and generating sales.

 

Write A Sales Letter

A sales letter is a web page designed to promote and sell your solution. There are a dozen different ways to create a compelling sales letter.  That said, there are some general rules you’ll want to follow:online business

  • Establish the problem – Frame the burning problem that your product is the solution for. Why is it such a big deal? Share stats or past experiences, and show them they’re not the only ones facing it.
  • Aggravate the problem – Talk about why solving the problem is a huge priority. Explain the long-term consequences of leaving the problem unchecked.
  • Share your story – You need to tell the reader who you are, and why they should trust you. Showcase your knowledge and expertise. Help them relate to you by sharing your personal story, and tell them how you managed to overcome the problem they are facing.
  • Present your solution – Introduce your product and present it as the best possible solution to the problem. Explain exactly what they’re getting by investing in your solution.
  • Create persuasive sales arguments – Talk about the main benefits of leveraging your solution. Paint a picture of what their life will be like after solving the problem for good by using your product.
  • Talk about the investment – This is especially important for high-ticket products. Make them understand that they’re not paying for a product per se, but rather investing in a solution that will help them transform their lives.
  • Guarantee – Create a guarantee that will eliminate or at least lower the risk factor for the customers. This helps remove the buyer’s doubt and greatly facilitates the purchase.

 

These are just the bare bones of a successful sales letter. However, it’s a good place to start, and having a solid work frame will prevent you from staring at a blank page for hours.

You can always expand on the points I listed here, and add other sections to your sales page, where you deem it’s appropriate.

 

Test Your Marketing Campaigns

online business

To generate a decent amount of new customers, you’ll have to invest in advertising.

There are a number of different advertising channels to choose from. You can advertise on Facebook, Instagram, YouTube, run ads on Google Adwords, buy Solo Ads, etc.

Whichever approach you decide to take, it’s important to test out your marketing campaigns.

Testing the campaigns basically means investing a certain amount of money and seeing how many sales each of the campaigns generates.

Try out different ad copy and visuals, and several different ways of framing your offer. Compare them to see how each is performing.

It’s best to discontinue the ones that aren’t getting results, and scale the ones that prove fruitful.

Increasing your advertising budget for campaigns that are profitable will allow you to get your offers in front of more people, and boost your online income.

Nobody can tell you exactly what will work for your business and your audience. The only way to know for sure is by testing and improving your marketing.

So, don’t be afraid to experiment with different versions of ads. Once you know what’s working, you can improve your conversion rates and drastically increase your return on investment.

 

Create A Timeline

online business

You won’t get anything done if you try to do everything all at once.

Instead, set a specific timeframe for each of the crucial activities. This will ensure that you’re fully focused on the task at hand and remain productive.

Here’s roughly how it should work:

First Week

Dedicate the first week to researching your audience and your target market. Again, you need to make sure that there is indeed a demand for the solution you plan on creating.

You want to validate your idea before going any further. It needs to be profitable if you’re hoping to build a long-term, sustainable business.

Without research, you’re basically going in blind. And you might spend a decent amount on product development and advertising, only to realize that nobody’s interested in what you have to offer.

That’s something you want to avoid at all costs. So, do the necessary research.

The data you gather from the research is invaluable. It will help you create a product your customers want, and frame the offer in a way that will appeal to them.

Second Week

Once the research phase is complete, set a week aside for product creation.

Remember, the product needs to be high quality and deliver massive value. That’s the only way to reliably and consistently acquire new customers and keep the sales going.

That’s said, don’t worry about creating anything fancy. You can always improve upon it further down the line.

For now, focus on creating valuable content and delivering a step-by-step solution to the audience’s problem.

This will be your core product, so spend as much time and energy creating it as necessary. If it flops, the future of your entire business might not be bright.

Third Week

Take an entire week to craft a compelling, persuasive sales letter. Trust me; you’ll need the entire week.

The sales letter is just as important as the product, if not even more so.

Because, even if you have the best product on the market, if your sales letter is bad – nobody’s going to buy it.

A great sales letter, on the other hand, can sell thousands of products, even if the product itself is mediocre.

Remember, you need to create persuasive sales arguments and tell the reader exactly what the benefits of leveraging your solution are.

Fourth Week

Once everything else is set up, you can spend a week creating and testing out your ads. That’s the only way you’re going to figure out what works and what doesn’t for your business.

So, write up a few copies for a bunch of ads, and let them run for a few days. Then, compare your results and see which headlines, visuals, and offers give the best results.

Combine the best elements into one or two ads, and scale them by increasing your advertising budget.

 

Conclusion

Like I said, building a business from scratch won’t be easy.  

You’ll have to invest time, money, and energy to learn and develop your skills… That’s the only way to build a business that will generate a sustainable income for years to come.

That said, although it might not be easy, hopefully the 5 steps I outlined in this article will simplify the process. They can serve as a framework that will help you get started and ensure you’re on the right path.

So, bookmark this article, print it out, or just write down the steps on paper. Also, don’t forget to share it with anyone who might find this information useful!

Do you have a great business idea but don’t know how to convert it into a profitable business?

Then let’s talk and see how we can help you turn your dream business into a reality!

You have an opportunity to leverage decades of real-world experience from industry experts and top-earners, and implement it in your business today.

Discover how YOU can leverage the power of internet marketing to grab your share of the online wealth.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

jordan belfort, jordan belfort net worth, jordan belfort book, jordan belfort wiki, jordan belfort now, jordan belfort youtube

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Online Income

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, Snapchat, LinkedIn & FB Group.

5 Timeless Selling Lessons From The ‘Wolf of Wall Street’ Jordan Belfort

If you’re interested in selling, entrepreneurship, marketing, advertising stock-market trading, then you’ve probably come across Jordan Belfort also referred to as the “Wolf Of Wall Street”. But, did you know that the movie was based on the book where the real wolf – Jordan Belfort – shares his experiences and offers words of wisdom to aspiring traders, entrepreneurs, and business owners?

jordan belfort, jordan belfort net worth, jordan belfort book, jordan belfort wiki, jordan belfort now, jordan belfort youtube

When I was first started marketing online, I had come across a private training system on closing sales that Jordan had presented at Greg Secker’s Trading Floor.

Regardless of what you think about selling, sales, and Jordan Belfort, when you put that aside he’s training programs have been used by corporations all over the world.

In short – that training changed my life, because no school, college, university never taught me about Influence, Persuasion and Selling. Look, if you want to share your products and services, you need to learn marketing & sales otherwise no one will ever know you even exist.

Jordan Belfort got his nickname as a result of his ruthless Wall Street trading life. His insatiable ambition and crimes led to him spending 22 months in prison.

That’s a lot of time to think and reflect on your life. This self-reflection resulted in two memoirs: The Wolf of Wall Street and Catching the Wolf of Wall Street. In those 22 months Belfort realized his wrongdoings and has drastically changed his life.

He admits to having an unethical approach, and has since been actively trying to change his life for the better. Belfort now inspires others to follow his example and do the same. Today, Jordan Belfort is a best-selling author, as well as a public speaker and an international sales trainer.

There’s a lot one can learn from the life of this former stockbroker. His well-known quotes speak volumes on the entrepreneurial life, and provide the much-needed motivation on an often arduous journey to success.

With that said, here are my favorite top 5 timeless selling lessons from Jordan Belfort – the real wolf of Wall Street:

1. “If you give people a good enough ‘why’, they will always figure out the ‘how’.”

When starting a business, the first thing you need to figure out is your ‘WHY’.

When you have a strong, convincing ‘why’, it will be much easier to identify the ‘how’.

In other words, once you know why you’re doing something, you’ll find the way to make it happen.

If you have a compelling reasons for starting that particular business, you’ll be motivated to give it your 110%!

That’s what Jordan Belfort considers one of his keys to success.

If you give people a good enough 'why', they will always figure out the 'how'. share with friends

Having a powerful “why” will give you the strength and determination to overcome any challenges and keep working towards your goals tirelessly.

Ask yourself what made you go through with this idea in the first place. Why did you chose this particular business? Are you passionate about your work?

Does it have the potential to secure the financial freedom you’re after? Are you motivated by the notion of helping other people improve their lives?

What’s your vision and your mission? Where do you see yourself in 5, 10, 15 years?

The answers to these question will help you identify and crystallize your ‘why’.

You’re bound to experience some ups and downs on your journey to success. When times seem rough, and you feel like throwing in the towel, you might find yourself wondering “Is what I’m doing even worth it?” 

In those moments, just remind yourself of your ‘WHY’ and the answer will become obvious – it ABSOLUTELY is!

2. “Winners use words that say must and will.

How many times have you caught yourself planning something for days, weeks, or even months – only to realize that the plan never comes to fruition?

In my opinion, procrastination is the #1 reason why most people never realize their full potential.

They always look for excuses to delay those important tasks; sometimes indefinitely.

In life, you might not see this as a huge problem (although it definitely can be). But in business, the consequences of delaying action can be severe.

And this is the difference between winners, and people who never rise above mediocrity.

wolf of wall street, jordan beltford

Winners execute their plans. They don’t dilly-dally. Winners don’t use words like ‘should’, ‘might’, or ‘could’.

They use ‘must’ and ‘will’ instead. When winners plan something, they immediately start working on realizing those plans.

Winners don’t hesitate. They don’t put anything off. Instead, winners go out there and do what needs to be done – day in and day out!

So, if you want to be a winner and achieve success, stop procrastinating. Change your lingo and re-wire your brain.

Always remind yourself of what must be done, and then tell yourself you will do it as quickly as possible.

3. “When you live your life by poor standards, you inflict damage on everyone who crosses your path, especially those you love.”

What Jordan Belfort considers the saddest night of his life was the night before he went to jail. And not because he thought he wasn’t guilty.

Quite the contrary, he acknowledged the mistakes he made, and made peace with the fact that he belonged there.

What broke his heart was, in fact, was his kids’ reaction when he tried to explain that he’s going away.

That’s when he had a moment of clarity. Hence, the quote below was born.

When you live your life by poor standards, you inflict damage on everyone who crosses your path, especially those you love. share with friends

It’s one of my personal favorites, because it highlights the universal truth, that so many of us often forget.

Our actions affect not just ourselves, but can have a lasting impact on everyone around us.

And when we make poor decision, we hurt both ourselves, and everyone who’s a part of our lives – people we love and care about.

Although you probably won’t find yourself facing prison time, this is definitely something to keep in mind. Especially when starting or running a business.

It’s easier than you might think to bury yourself in work, and start neglecting the people around you.

I’m sure you know at least a couple of stories where the relationship between people took a wrong turn, because one or both of them were too preoccupied with work to dedicate time to life.

Don’t let that happen to you. Learn from other people’s mistakes, and always be mindful of how your actions impact the lives of your loved ones.

4. “Act as if you’re a wealthy man, rich already, and then you’ll surely become rich.”

Jordan Belfort firmly believes that success begins in your head. 

Now, this doesn’t simply mean you’ll be “faking it until you make it”.

There are actually scientific benefits to acting if you’re already successful and as if you’ve already achieved your goals – whether they are living in a huge mansion with a pool, driving your favorite sports car, or having $1 Million in your bank account.

And no, this isn’t the ‘Law of Attraction’ mumbo-jumbo. Instead, it rests upon the part of your brain called the reticular activating system (RAS).

As Jordan Belfort brilliantly put it, among other functions “the RAS acts as a sort of a gatekeeper and file organizer for the brain.”

So, what you need to do is plant that seed of success in your mind. You’ll do this by feeding your RAS a steady flow of success images, sounds, tastes, and thoughts.

jordan belfort, jordan belfort net worth, jordan belfort book, jordan belfort wiki, jordan belfort now, jordan belfort youtubeThe more specific you are, the better. Find images of the house you want to live in and the car you want to drive.

That way, the RAS will have an easier time capturing your new reality.

Then, once your subconscious mind internalizes the visions of success, confidence, and wealth – they will become your primary focus.

It’s like creating a habit of positive thinking. In turn, you’ll eliminate the self-doubt, insecurity, indecision, procrastination, and other harmful thoughts that are weighing you down and preventing you from realizing your dreams.

You’ll feel motivated, confident, energized, and determined to take action and achieve the goals you set in front of yourself.

That’s the main difference between this and “Secret”. You won’t be sitting in your living room chair trying to attract success.

You’ll actually ‘train’ your mind to ensure that you will go out there and make it happen!

5. “No matter what happened to you in your past, you are not your past, you are the resources and the capabilities you glean from it. And that is the basis for all change.”

The quote above came from his first ever speech after being released from prison. It was Belfort’s response to what he would do moving forward.

Although his situation was unique, to say the least, his words can still be applied to the lives of millions of people across the globe.

And that, in my opinion, is the true beauty of his quotes.

This one simply reminds us that making mistakes is simply human nature.

I’m sure you’ve made a couple mistakes in your life. I know I’ve made a fair share of mine.

But, here’s the thing: the mistakes we made don’t define who we are. And yet, so many people are haunted by their previous failures.

I’ve seen it a thousand times in the online marketing industry. People try one thing, and if it doesn’t work out on the first go, they just give up.

And I can tell you with full confidence that this is the main reason over 90% of aspiring entrepreneurs fail. They just throw in the towel.

But the thing is, rarely anyone gets everything right on the first try. It took me several years to get to the point where I’m consistently generating a decent sum of cash.

And I don’t know a single successful person who hasn’t hit a few bumps on their road to success.

So, instead of letting the past mistakes define who you are today – learn from them.

View them as valuable experiences, and use them to refine your approach and improve yourself both as a person and as an entrepreneur.

Mistakes are inevitable. How you react to them is what truly defines you!

Final Thoughts

These powerful lessons and quotes from Jordan Belfort really make you think, don’t they? If you ponder on them and then actually act on it, you’ll be able to see dramatic changes in your business and life just like I’ve done.

There’s plenty more valuable insights you can gather from the real wolf of Wall Street, so I strongly suggest you read both his memoirs.

I know they’ve been an endless source of inspiration for me, and provided me with a ton of valuable advice – on both life and business.

And I’m sure you’ll gain a ton of value from them, too.

That said, which quote from Jordan Belfort did you enjoy the most? Do you have your own personal favorite that wasn’t featured here?

Feel free to share your comments, opinions, and feedback in the comment section below!

Want more tips, insights and actionable advice that will help fast-track your journey to online success?

Then join over 500,000+ other daily readers of my Online Profits Daily Newsletter right now.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

jordan belfort, jordan belfort net worth, jordan belfort book, jordan belfort wiki, jordan belfort now, jordan belfort youtube

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Online Income

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, Snapchat, LinkedIn & FB Group.

How To Maximize Sales: 5 Crucial Elements Your Campaigns Must Have

Every successful and profitable marketing campaign must include certain powerful elements, if you’re hoping to boost your conversions, attract lots of new customers, and maximize sales.

The stronger the incentives you utilize in your campaign, the more people will buy from you. That much is pretty obvious, right?

However, what most aspiring entrepreneurs and business owners fail to realize is that the objective of your campaigns shouldn’t be just to close the initial sale.

Instead, an integral part of your campaigns should be maintaining good communication with existing customers and convincing them to buy from you again.

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

To maximize your sales, you want to increase the customer lifetime value. You want to give them a reason to buy from you again and create repeat business.

After all, it’s easier to sell to an existing customer than it is to a new lead. Still, most people tend to overlook this part…

Want to know how you can take advantage of this?

If you want to fine-tune your campaigns to bring in sales AND create returning customers, here are the 5 crucial elements you must include:

Provide Massive Value

The efforts of your marketing campaigns can only go so far…

Ultimately, what matters most is the quality of the products and services you provide.

Like I said, your goal shouldn’t be to simply close the initial sale.

However, if you want the customer to keep buying from you – you need to blow them away with the value you provide.

Your products need to provide massive value compared to the price tag you attach to them. They must also help the customers solve a problem or achieve a certain goal.

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

And therein lies the key to the success of your campaigns. It’s not about you, your company, or your products… It’s about the customers.

Tailor your products and services according to their wants and needs. Show them that you genuinely want to help them.

This will help form a strong relationship based on trust, and give them an incentive to buy from you again.

Create Unique Offers

It’s no secret that a compelling, unique offer is the core of your marketing campaign.

Again, you want to make the offer about them. If you haven’t already, create a customer avatar – a representation of your ideal customer.

Here’s a great example from Growmodo:

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

 

Incorporate the data you have on your customers into your offers.

Where do they live? What’s their economic status? How old is your average customer? What are their biggest pain points?

You need to be able to answer all of these questions to create an enticing offer that will speak directly to them.

Also, don’t focus on the product or service itself. Put the spotlight on the problems it will help resolve and the benefits they’ll receive.

But, don’t stop there… Go above and beyond. Give them something that your competitors aren’t offering.

Show Them They’re More Than Just A Sale

Your customers ARE the lifeblood of your business. Make sure that they know just how important they are.

Show them how much you value and appreciate every single one of them. Don’t treat them as just another sale…

Show them that you genuinely care about the person. Create a deep, meaningful connection with them that they can’t find anywhere else.

Most companies have a robotic, monotonous voice. It’s cold and unwelcoming…

Besides, people don’t create relationships with companies… They connect to and trust other people.

So, give them an opportunity to reach out and connect to the face behind the business.

Follow up and show them that you care about their results.

Maintain Good Communication

If you want to maximize sales, your business must always be top of mind. And the only way to ensure that is through consistent communication.

If you stop communicating with customers after a sale, how can you expect they’ll come back and buy from you again?

In other words, the communication between your business and your customers should never stop.

However, that doesn’t mean you should spam them with promotional emails until they unsubscribe… You need to nurture the customers and keep providing value.

Keep sharing interesting, engaging content, relevant information, and actionable advice with them. Throw in an occasional promotion, just to remind them of everything you have to offer.

Include Loyalty Programs

You should always have a loyalty program in place, which rewards customers for their continuous purchases.

It’s a way of saying “Thank You!” for their business, as well as an additional buying incentive.

You can offer various bonuses, discounts, or even exclusive access to some of your products and services that only they receive as a loyal customer.

For instance, if you’re running a coffee shop, you can offer every 4th coffee free of charge:

The same can be applied to virtually any type of business.

That said, make sure they’re fully aware of this special treatment. This will help showcase just how much you value and appreciate them.

Furthermore, the exclusive benefits they’re receiving will incentivize them to purchase more often.

Conclusion

The bottom line is, scaling your profits doesn’t simply come down to acquiring more customers.

A great way to maximize sales is by selling more to existing customers.

The strategies I shared in this post will help you sell to your customers more frequently, and help bring in repeat business.

Just remember, if you truly want to maximize sales, then you need to make your offers and campaign about the customers.

Provide them with massive value, forge a trust-based relationship, and maintain good communication.

Do that, and they’ll have no reason not to keep buying from you.

Want to learn more powerful strategies that will help you scale your business to six figures and beyond?

Then sign up for a FREE 30 minute “Income Kickstarter Strategy Session”.

You’ll get a chance to speak with me personally or one of my Wealth Academy success coaches about YOUR business.

We’ll answer all your questions, help you overcome challenges and obstacles you’re facing…And work together to create your customized roadmap to success.

Let’s see how we can work together to grow your business and maximize your profits.

Book your FREE 1:1 call now to get professional, customized help.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

maximize sales, sales strategies, how to increase sales volume, how to get more sales, how to maximize sales, maximize sales definition, maximize sales opportunities definition

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

1 Simple Trick To Remove Buyer’s Doubt And Close More Sales

Have you ever heard of the term buyer’s doubt?

Throughout the years, I’ve noticed that only a small percentage of entrepreneurs and business owners are familiar with this phenomenon.

And that’s quite unfortunate, considering that it can have a significant impact on your sales and profits.

So, I decided to create this article to explain what buyer’s doubt is, and how you can overcome it.

Let’s start off with a simple example:

You’ve got an excellent product,  a great marketing campaign, and are driving lots of targeted traffic to your offers.

Everything seems to be working as intended, yet for some reason, you’re not making nearly as much sales as you were hoping to.

So, what’s the problem? What’s stopping people from taking the final step and clicking that “buy” button?

In that final moment of indecision, the customers are experiencing what’s known as the “buyer’s doubt”.

They might doubt the quality of your products and services… Or they might doubt that they’ll receive the benefits you advertise…

They might even deem the price too high for something they’re not sure will help them solve a problem or reach a goal.

In other words, they doubt the claims you’ve made regarding the particular offer.

So, what can you do to put their mind at ease?

You Need To Eliminate Or At Least Minimize The Risk Factor

It’s not that they don’t want to pay for your product… It’s that they’re afraid of paying for something that won’t deliver the desired results.

And frankly, who can blame them?

There are so many false “gurus” and “experts” out there who promise the world, but never deliver on their promises.

If they have been burnt before, people will be especially careful when making a purchase from a business for the first time.

You see, trust is the key factor here.

If they don’t know you and your business, you can’t realistically expect them to take your word for it and invest their hard-earned money into your products.

You need to earn that trust first.

Relevant and valuable content will reassure them that you’re an expert in your field.

Testimonials and reviews from previous customers also help build a level of trust.

But nothing beats a good old  guarantee.

Having A Guarantee Is A Must In Today’s Business World

Guarantees are the most powerful way to remove buyer’s doubt, for several reasons.

First, they signify that you’re confident about your products and services, and their ability to provide the benefits and results you’re advertising.

Secondly, they shift the risk from the customer to you. If anything goes wrong with the product, or they’re not satisfied with the service they receive, the customers know that they’ll be adequately compensated.

This helps build that important trust, and ensures that they’re making the right decision.

Here’s an example of a well framed money-back guarantee by MIDCO:

buyer doubt, buyer's doubt, how to overcome buyer's doubt, buyer's doubt definition, what is buyer's doubt, guarantee, how to create a guarantee, elements of a guarantee

Just think about it… Say you need to buy a new washing machine.

I’m convinced you’d want at least a 3-year guarantee on it.

That way, your investment is 100% safe, and if it breaks down for some reason, you’re not the one paying for repairs.

The same principle applies to online business, regardless of if you’re selling physical products or providing services.

The Timeframe Of Your Guarantee

When putting together a guarantee, you first need to determine its timeframe.

In other words, you must specify how long the guarantee will be in effect.

Generally speaking, the longer the timeframe, the safer the investment and more people will opt to complete their purchase.

There isn’t an exact formula for calculating the timeframe, but there are some general guidelines.

If you’re selling software or information products, 30-60 days is an acceptable timeframe.

If you’re selling physical products, it really depends on the type of products in question. Some can be covered with a guarantee that lasts several months, while other need to be covered for several years.

In any case, you should think about how long it will take for the customer to check out your product and determine if it suits them.

That should be the basis of your guarantee’s timeframe.

When Your Guarantee Is In Effect

You need to specify the circumstances in which the guarantee applies.

What I mean by this is that you need to list out conditions in which the guarantee is no longer valid.

After all, you don’t want to have to pay for a misuse of a product.

For instance, if you’re selling TVs, and a customer tops it over and breaks the screen, that shouldn’t be your problem.

If, however, it suddenly stops working after a few months, then you’re obligated to service it.

You want to make sure that the guarantee covers the intended use of the product – nothing more, nothing less.

However, things become a bit more interesting when you’re offering a guarantee on an information product.

Say you’re selling some sort of a training program. After a while, a customer wants a refund.

The trouble here is, you’re not even sure if they used the product at all… What you can do is request that they prove they’ve genuinely invested effort and gone through the program.

After that, if they’re not satisfied, you should give them their money back.

Alternatively, you can offer an unconditional money-back guarantee. This is a bit riskier on your part, since a no-questions-asked guarantee means you’ll issue a refund every time, without exception.

However, this type of iron-clad guarantee removes any risk from the customer, and will likely result in more sales overall. So, even with a few refunds, your profits might still be higher.

However, I only suggest this approach if you’re 100% confident in what you’re offering, and are certain that the customers will receive massive value from the product.

Tell Them Exactly What You’re Offering As A Part Of Your Guarantee

When creating a guarantee, you should leave no room for ambiguity.

The customer needs to know exactly what is covered by your guarantee.

This is especially important if you’re running an ecommerce business.

Does your guarantee cover the shipping costs of returning an item?

Must the item be returned in its original packaging?

Is there a possibility to exchange the item for something else from the store?

If the item is damaged during transportation, can the customer expect to receive a new one and when?

Here’s how the company FiftyThree does it:

 

There are tons of technical questions that you want to make sure to cover in your guarantee.

Additionally, you must also specify how someone would go about claiming the guarantee.

For some products, it’s as simple as contacting you via email, while others might require both email correspondence, return address, and even some additional information.

Conclusion

Regardless of how good your products/services are, and how compelling your offer is – a strong guarantee is necessary to remove any doubt the buyers might have.

When creating your guarantee, think about the reasons which would prevent the potential customer from going through with their purchase. Try to address these issues in your guarantee and put them at ease by showcasing that their satisfaction is your top priority.

A guarantee that eliminates the risk factor for the customers will help make the purchase an easier and much safer decision. This will inevitably result in more sales and higher profits, since they’ll have nothing to lose and everything to gain.

However, the most important part is that you can deliver on your promises. If a customer is covered by your guarantee, and you refuse to reimburse them, you’re risking a lawsuit and your reputation will take a huge blow.

Want to learn more tips & tricks and proven marketing strategies that will help you scale your business and shoot your profits through the roof?

Schedule a FREE 1:1 Income Kickstarter Strategy Session, and let’s see how we can work together to grow your business to 6 figures and beyond.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

buyer doubt, buyer's doubt, how to overcome buyer's doubt, buyer's doubt definition, what is buyer's doubt, guarantee, how to create a guarantee, elements of a guarantee

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

9 Steps For Writing A High-Converting Sales Letter

A well-written, compelling, high-converting sales letter is an integral part of every successful marketing funnel.

It’s the final link between an interested prospect and a purchase.

Therefore, it needs to more powerful and more convincing than all your other marketing endeavors.

A sales letter must “attack” the pain points of your prospects, outline the biggest benefits, present strong sales arguments, and weave everything together into an interesting and enticing story.

After someone reads your sales letter, they should feel compelled to make the purchase. It needs to remove any doubt they might have, and convince them that your product will indeed help them solve a burning problem or achieve a certain goal.

Undeniably, this sounds like a tough challenge for anyone that isn’t a copywriter by profession… That’s why so many entrepreneurs and business owners are willing to hire professionals to create one for them.

But, you don’t have to spend $1,000+ on freelancer fees…

Once you understand the process, you can craft a powerful, high-converting sales letter yourself.

You might not thing of yourself as a great copywriter, but you have an innate advantage… You know your products and your target audience better than anyone.

When you combine that knowledge with the process I’ll show you in this article, you’ll be able to craft killer sales letters with ease.

The Swipe File

If you’re staring at a blank page, waiting for the inspiration to strike, you won’t get very far.

Instead of trying to write the entire sales letter in one go, I suggest you take a fundamentally different approach.

First, before you write a single word, you should create what I like to call a “swipe file”.

This file should contain information on your product and the offer you’re going to present on the page.

List out the most important features and unique characteristics of your products, the main benefits they’ll receive, the price, and anything else a potential customer would likely want to know about the offer.

You can also create a “skeleton” of your sales letter, by writing out headlines for different sections and jotting down the most important things you want to cover in each section.

This may seem like an extra step, but it will be a great resource for when you actually start writing.

The swipe file is meant to give you a solid work frame, the basis which you can build upon once you start creating the sales letter.

Sure, you might have all this information in your head, but it’s much clearer once you have all the information laid out in front of you, black on white.

Once that’s taken care of, it’s time to get creative and start crafting your high-converting sales letter.

Here are the 9 steps for a high-converting sales letter:

Step 1 – The Headlines

The headlines are arguably the most important part of your copy, and deserve special attention.

They must be powerful and enticing, since their job is to “pull the reader in” and pique their interest to the point where they want to read the entire letter to find out what the offer is all about.

The main headline should hint at the biggest benefit your customers will receive, without revealing too much detail.

It needs to spark their curiosity and give them a good enough reason to stay on the page and learn more about your product or service.

Here’s an example of the headline we used for Guru Funnels:

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

It’s short and to the point. It tells you exactly who the offer is for and what results you can expect.

Throughout the copy, you’ll have multiple headlines. Although the main headline is vital for grabbing the readers’ attention and keeping them on the page, the headline of each section also plays an important role.

You see, not everyone who lands on your page will be willing to set aside 15+ minutes to read through the whole sales letter. In fact, most people will skim through it and read only the most important parts.

That’s why your headlines need to be interesting and informative enough to keep their attention and give them a general idea about the offer.

If you manage to pull this off, they might scroll back up and read the whole thing. Or, they might even click the “buy” button without having read the whole thing.

So, spend as much time as you need to create compelling headlines that will grab and keep the attention of your audience.

I recommend spending at least as much time on coming up with great headlines, as you would on writing the rest of the copy.

Step 2 – Their Burning Problem

The opening part of your sales letter should be dedicated to your potential customers.

More specifically, it needs to talk about their burning problem – the biggest issue that they’re looking to resolve with the help of your product.

Remember, your product is the solution. And you don’t want to lead with the solution without first dissecting the problem.

So, at the very beginning of the sales letter, create a narrative that revolves around the difficulties, obstacles, frustrations, and pain points your prospects are experiencing.

You need to aggravate that problem and convince them that it can’t be left unchecked.

Make sure that, after reading the first section, they are eager to find out what the solution to their problem is.

Step 3 – Relate

Next, make sure the reader understands that they are not the only one facing that specific issue.

Tell them that you’ve been in their shoes. Empathize with them.

Show them that they’re not alone, and that you know how they feel and what they’re going through.

And, most importantly – talk about how you’ve overcome the challenges they’re facing.

This segment of the sales letter should help you form a strong bond with the audience.

It also helps gain their trust and boost your credibility.

Once they know that you have experienced the same hardships, and have managed to find a good solution, they’ll be far more open to listening to what you have to say.

That’s when you can “plug in” your solution to their problem.

Step 4 – The Solution

Here’s where you want to introduce your product or service.

However, you need to be tactful…

Naturally, you’ll be tempted to start singing praises about your product and talking about every little detail and feature.

However, keep in mind that you are offering a solution.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Designed by Rawpixel.com

What this means is that you shouldn’t be listing features and telling them how amazing your product is.

The truth is, they don’t care.

All your prospects want to know is how the product can help them.

What kind of impact will it have on their life or business?

That’s what you need to focus on – the benefits they’ll receive, rather than the product’s features.

Paint a picture for them. Explain what their life would look like if they solved their burning problem, or achieved their desired goal.

Step 5 – Bullets

At one point, you want to break the monotony and give the readers a much-needed reprieve from the huge chunks of text they’ve been reading.

This is best done through bullet points.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Much easier to read than a chunk of text, wouldn’t you agree?

Not only that, but the readers are far more likely to remember the key benefits if presented in this manner.

“Bullets” are awesome for a number of reasons:

One – they make the copy much easier to read.

Two – they sum up the offer and the benefits for those who’ll just skim the page.

Three – the benefits stand out more and are much easier to remember when presented as bullet points, than when mentioned through several paragraphs.

Step 6 – Social Proof

For the readers who are still on the fence, the best way to remove doubt and win them over is by providing social proof.

These can be testimonials or reviews from satisfied customers, or even entire case studies that showcase the positive effects of your products.

If possible, use images of your customers to solidify the testimonials, and showcase that they are genuine feedback from real customers, not just something you made up.

Alternatively, you can include video testimonials as proof, if some of your customers are willing to provide these for you.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Testimonials help portray your community and instill a certain level of trust that you couldn’t otherwise attain, regardless of how good your copy is.

So, unless your product is brand new and you haven’t received any feedback on it yet, make sure to include testimonials on your sales letter.

Step 7 – The Offer

In this step, you’ll need to frame the offer, state the price, and convince them that it’s a great investment.

Obviously, first you’ll want to tell them what’s included in the offer.

However, don’t get too technical here. Explain what they’re getting, but use the same vocabulary and tone that your audience would use.

Then, introduce them to powerful sales arguments that make the offer irresistible.

Make sure they understand why your product is different, unique, and ultimately – better.

Show the readers that the value they’re getting far outweighs the price point, and that you’re offering them an amazing deal.

Additionally, bonuses and a guarantee make your offer look even more enticing, so consider including those as well.

Step 8 – The Close

Before you wrap it up, you need to tell the prospects what they need to do next.

In other words, you need to create a strong call to action that will encourage them to finalize the purchase.

It should be clear, concise, and tell them exactly what to do, whether it’s to buy a product, enroll in a course, schedule a call, etc.

Once someone is ready to buy, you want to make that process as simple as possible.

So, don’t include complicated, multiple-step forms in your call to action.

One line of text, with a CTA button that stands out from the rest of the page will do just fine.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

See how the CTA button “pops-up” and sticks out from the rest of the page?

Also, if possible, redirect them straight to check out once they click the “buy” button, and make the process quick and easy.

You can end the sales letter with a heartfelt post scriptum message. It should remind them why they’re here in the first place and how much easier their life would be after picking up your solution.

Step 9 – Review

Once you’ve finished writing the sales letter, it’s time to go over it a few times and make sure it’s ready to be designed and posted on your website.

First, read aloud a couple of times to see the flow of the copy. If something seems out of place, too complicated, or confusing, consider rewriting that part.

Then, thoroughly go through the copy once more. Make sure there are no spelling or grammatical mistakes.

Also, pay attention to the structure of the copy. Try and envision how it would look after being designed. You want it to be visually attractive, as well as compelling.

Finally, make sure all your clickable links and videos (if you’ve included them) are working properly.

After you’ve done editing, your high-converting sales letter is good to go!

Conclusion

Writing effective, compelling, high-converting copy is a skill.

And like any skill, it can be learned. It will also likely take some practice before you get on the level where you’re able to create killer sales letters with relative ease and reliably convert prospects into paid customers.

However, the steps I shared with you in this post will give you a great place to start. If you follow these 9 steps and include everything I listed in your sales letter, you can’t go wrong.

Want to learn more about the art & science of writing high-converting copy that sells?

Then I invite you to enroll in the Wealth Academy Direct Response Copywriting Certification Program.

You’ll learn how to craft powerful, compelling sales copy to consistently acquire new lead & customers and skyrocket your profits.

Click here to discover how you can launch yourself as a Wealth Academy Certified Direct Response Copywriting Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.