John Chow: 4 Biggest Blogging Secrets

Would you like to know how this guy John Chow managed to take his blog from earning $0 to making a comfortable $40,000 a month in just two years?

I’ve men John chow at various times and on different master minds. His way of looking at business opportunities has changed the way i do business. He always looks for 3 things in what ever he promotes that completely changes the game.

Number one is time freedom, number two is money freedom and number three is location freedom. If it doesn’t meet those criteria he doesn’t touch it. As simple as that.

Mixing those criteria with his blogging secrets has skyrocketed his online income through the roof. This allows him to live what he calls “the dotcom lifestyle” most dream off.

So with no further ado, let’s dive into these secrets and start cranking up your blogging success.

4 Biggest Secrets I Discovered That Build John Chow Net Worth, Which I’ve Never Shared Before With Anyone Else:

1. The Key To Writing A Great Blog Post Is Understanding Your Audience

You might think this isn’t much of a “secret”, but you’d be surprised to learn how many entrepreneurs, marketers, and business owner don’t adhere to it.

A ton of people goes into the whole ordeal thinking that they’d wow their audience by showing off their writing skills or elevating themselves, their business, or their products.

But here’s the thing, and most successful entrepreneurs know this: to build a successful, profitable, and sustainable business – you need to make it about the customers, not about yourself or your products.

And this same principle applies to blogging. If you want to attract and keep the readers’ attention, you need to make the blogs about them.

To pull that off, you need to know and understand your audience. Inside and out.

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This means you’ll more than likely need to perform a comprehensive audience research. You need to learn everything you can about their demographics, education level, hobbies, wants & needs, and interests.

Then, you can incorporate that knowledge into your posts. Create articles around the topics you know they are interested in. Provide valuable information that helps them solve a problem, or get a step closer to achieving their goal.

Adjust your vocabulary to appeal to the person reading the content. Make it fun, interesting, and engaging.

When you do that, you’ll see the number of visitors and leads skyrocket.

2. Learn To Research Like John Chow Does

Creating an excellent blog post is only 50% writing.

The other 50% is researching.

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You might be a Nobel prize-worthy writer, but it won’t mean a thing if you have no clue what you’re writing about.

So, before you type a single word, make sure you know exactly what each line of text is going to be about.

And the only way to do that is to research the topic you’re writing about, in depth.

Remember, for a big part of your audience, reading your blog posts is the only interaction they have with your business. Therefore, they’ll form opinions based on what they read.

If you do the research, and provide valuable, relevant, up-to-date information that they can benefit from, the audience will both feel grateful and will perceive you as an expert and an authority on the subject.

Additionally, your posts will be more interesting and appealing if your include relevant stats, facts, graphs, studies, and famous quotes in them.

It shows that you’ve invested large efforts in creating something valuable and interesting for the reader.

This signals to them that you’re trustworthy, and care about your prospects and customers. And once you earn their trust, it becomes much easier to get them to check out your paid offers and entice them to make a purchase.

3. Focus On What You’re Passionate About

Writing for your audience isn’t anything new. In fact, it’s a rule of thumb among entrepreneurs and internet marketers.

Yet, it’s often easier said than done. When the data you’ve acquired from the audience research doesn’t really align with your own interests and personal beliefs, it can be difficult to create compelling blog posts.

On one hand, you know that your audience is super interested in a particular subject. On the other, you know very little about it, and aren’t really all that interested.

Admittedly, this is quite rare, if you’re in a niche that actually interests you. But even then, it can happen.

In these instances, it become excruciatingly difficult to create a compelling blog posts that will keep the audience’s attention from start to finish.

If you’re not passionate about the subject, you’ll simply feel like it’s another task you have to complete, but would rather not.

john chow, john chow net worth, john chow review, john chow affiliate, john chow biography, john chow facebook, john chow youtubeAnd this leads to one of the two following scenarios:

Either you’ll rush it and end up with a poor quality content piece that will do more harm than good…

Or you’ll spend days researching and trying to come up with a good way to convey all the information you’ve gathered to your audience.

Both of these don’t seem very appealing, do they?

The obvious solution is to write about something you’re passionate about. Although you might not notice it at first, your passion for the subject will show in the post itself. In fact, it will be obvious.

And, without even knowing, you’ll create posts that are much more interesting, more engaging, easier to read, and much more compelling.

True, these posts might take just as much time, but you’ll enjoy creating them, rather than feeling it’s something you’re “forced” to do.

4. If You Lack Knowledge On A Subject, Start Learning About It?

Like I mentioned, sometimes you’ll have very limited knowledge on a particular subject.

But, at the same time, you’ll feel almost obligated to cover it.

For instance, the data will clearly signal that the subject is trending and that a ton of people are searching for it on Google.

And, of course, you can’t afford to pass up on these opportunities to drive a ton of organic traffic to your blog and generate new leads and customers.

So, what can you do?

You can and should learn as much as possible about that particular subject.

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Read other people’s blog posts about it, scour the forums, see what industry leaders are saying about it…

Apart from that, one of the best & most effective methods to broaden your knowledge is to enroll in a course and complete it.

Courses are typically structured to cover everything from A to Z, and are delivered in a down-to-earth manner, meaning everything’s explained to the smallest detail. Which is amazing!

The better you understand the subject, the easier it will be to transfer what you’ve learned to your audience.

Aside from content creation, courses actually help you improve yourself as a person. You’ll become more knowledgeable, and might even learn a new skill.

All this will help you gain an edge over the competition, and you never know when an opportunity might arise where that knowledge will help open up a door which leads to a new, lucrative business opportunity.

My Thoughts On John Chow 

There you have it – these are John Chow’s 4 biggest secrets to successful blogging.

If you thought creating and running a successful blog only requires decent writing skills, then I have no doubt that this post gave you a new perspective.

To sum it up – before you sit down to write the next post, do the necessary research first. Make sure you know who you’re writing for and what it is they’d enjoy reading.

Also, do the in-depth research of the topic you’re covering. Check all your facts, and if necessary – provide statistics and research studies.

And don’t be afraid to splash in some quotes. It helps break the monotony and keeps the post interesting for the reader.

Do this, and you’ll quickly see the number of visitors and new leads skyrocket.

If you want more information, you can check out his john chow youtube channel, facebook page or his movie.

Want to learn how you can build a lucrative online business from scratch and start generating 5 or 6 figures a month online?

Liked this?

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About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Best Internet Marketing Courses For 2019

I recently got this question from a subscriber and i thought this might be good to answer him in this article. He asked me: What are the best internet marketing courses marketers need in order to succeed online in 2019?

Now before i say anything i just want to point out that the main focus you want to have when going through a course is the following:

  1. Learn the strategies

  2. Execute what you’ve learned

  3. Improve your results

These will be the 3 things i can recommend you to focus on no matter what course you dive into. Reason for saying so is that the internet is bombarded with tons of internet marketing information. From the baddest to the best and beyond your imaginations. 

Young entrepreneurs and aspiring marketers are constantly being pushed here and pulled there. It can be confusing if you don’t know where to put your focus and effort in order to really gain success out of your investment.

Acquiring knowledge is one thing, but executing it and improving it is another thing. The best and most highly paid marketers are the once that have mastered only one skill.

So if you’re interested in knowing what’s the frenzy is about, check the stats below…

Why Internet Marketing And Digital Marketing Courses Online Are Becoming The Next Big Thing.

According to Shar VanBoskirk by forbes.com by the time we reach 2021, the US will have spend almost $120 Billion (yes with a capital B) dollars in digital marketing.

He discusses how investments in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in just five years.

This clearly shows that to satisfy this high demand, a lot of key roles need to be filled with skilled marketers. But to have skilled marketers you need to get good at your digital marketing skills.

This is where the best internet marketing courses comes into play. But don’t be fooled into buying or learning this form the gatekeepers because you won’t get far.

Let me explain my self…

Google Online Marketing Challenge & Digital marketing course

Please don’t get me wrong by what i’m about to say here, but let’s get real. I have nothing against google, but when it comes to digital marketing i do not defend google.

Google is only interested in dominating the market and raising as much capital as possible, nothing else.

They try to weed out the small guys to only get the big guys to compete against each other so they can get as much money as possible. That’s a proven fact. Just like the rest of the other tech companies. They do whatever it takes to get and use your data for their own benefit, not yours.

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Google tries to “Teach” non-profit organization or millennials in doing things how they want things to be done. This is with their program called Google OMC (online marketing challenge).

Pretending to help in front of the public eye, but in fact they’re only teaching you how to become their slave.

This is like getting trained by the undercover enemy to not recognize the real enemy.

If you really want to buy a course to learn internet marketing like SEO, i can personally recommend you is to learn from the pro’s. That have proven to beat the system “google algorithm” time and time again and not get trained by google themselves.

You’ll benefit more out if it and you have greater success at getting high serp ranking, organic traffic and money in your pocket.

Udemy Digital Marketing Courses

To be honest udemy has some very good courses and very cheap in pricing.

While most people flock to udemy to get these courses, i have come to see that a grand majority of these courses miss something very important.

They are not really helpful in the long run because they don’t offer lifetime support or a community of constant mastermind and growth.

Let me give you an example:

Let’s say you to learn about business fundamentals, you bought a course and after you’ve finished and then what?.

The obvious thing is that you go and apply what you’ve learned right?. Of course.  

But afterwards let’s say you’ve started a business, you’ve put the course into practice and started getting in to some difficult areas you need help with that is not related to the course it self.

Who you’re going to ask help from?

The course creator?

The unknowledgeable course facebook group members?

You see what’s the problem here?

If you have a specific problem, you need a person who’s been through A to Z in a real business and has the connection and relationships with other millionaire entrepreneurs to give you the best advice possible.

Getting the chance to meet them in person and pick their brains for a specific problem you are facing is priceless and that is what i see those type of platforms do not offer.  

Digital Marketing Course Near Me

Seeing so many cool developments over the last years in the industry has let me to also take notice of the lack of accountability that those developments have on entrepreneurs.

I decided to fill in that gap with our very own solution that helps hungry entrepreneurs to learn key skills that can get them out of their 9 to 5 job and succeed online.  

We created the Wealth Academy Live Events. These events have become a global internet marketing movement that bring the highest paid entrepreneurs in the digital marketing world near you.

This allows newbie entrepreneurs and marketers to get insights and trained from top gurus in the industry. You will get this at a fraction of the cost that it would cost you if you were to do a private coaching session.

If you would like to learn more and experience it for yourself, you can get more information on our live digital marketing events near me page.

List Of All The Best Marketing Courses Found Online

If you’re wondering what course are there and where to start, i have here a list of various categories you can find online to learn of to better improve your digital marketing skills:

  • Digital marketing

  • Marketing Strategy

  • Social media marketing

  • Growth hacking

  • Facebook marketing

  • Search Engine Optimization (SEO)

  • Affiliate marketing

  • Online business

  • Email marketing

  • Business strategy

  • Business fundamentals

  • Sales skills

Online Marketing Courses 2018, 2019

Based on the rising demand for internet marketing courses, WealthAcademy has designed various certifications courses for newbie marketer in various industries to tackle the most  difficult areas of internet marketing.

As discussed previously, the demand for skilled professional  in these areas are high and will keep increasing as the learning curve gets bigger.

As shown in the survey below by state of inbound, there is a lot of businesses struggling with the following:

 

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The sooner you get trained and certified in one of these areas, the better off you will be.

Not just for having a proven knowledge about a specific skill set, but you will also have dedicated more time and developed more experience then the rest that follows.

This will give you the upper hand and thus increasing the value you offer to businesses and the industry. This in return pays you handsomely for being an expert in your field.

Digital Marketing Course Pdf And Basics Walk Through

As a simple reminder, you can also get yourself a free course cheat sheet by simply subscribing to one of our Wealth Academy Certification Courses that you have an interest for.

This cheat sheets (in pdf format) will give you a glimpse into what the course is about, what it offers you. You will also get a blueprint that you can go through and implement immediately in your job or business for fast results.

The cool part of these courses is that you get not only the theory but also the video walk through about the topic. It’s kinda like a behind the shoulder approach into how you should setup everything up and get thing rolling.

The whole course is packed with actionable content made step by step for beginners to medium level entrepreneurs. This helps you grasp the subject much more faster and can be implemented immediately while your studying the course.

Conclusion About Internet Marketing Courses

As I’m sure what you’ve gathered from this post, doing internet marketing isn’t as simple as some people think.

It requires a lot of learning, practicing and refining your skills.

On top of that, learning alone doesn’t give you a guarantee you will succeed. Acquiring experience plays a huge role that can have a strong positive effect on your success in a certain field.

That said, internet marketing isn’t as difficult as you were led to believe. You just need to learn to overcome the ‘fear of failing’ and start implementing.

Like any other skills, marketing is something that you can learn and perfect through practice.

And I’m sure these certification courses will help you become a better online marketer entrepreneur. And also help you excel in your field and grow as an expert.

So Which one of these certifications did you find more interesting?

If you have any questions, comments, or feedback – feel free to post them in the comments below.

Want more tips on improving your skill sets and refining your marketing strategy to maximize your career income?

Claim your FREE 30 minute Online Course Q&A Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online In 2019.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

What Is A Sales Funnel And How To Build One

What does it take to build a functional, high-converting sales funnel from scratch? Most aspiring entrepreneurs envision a difficult, complex, convoluted process when they think of sales funnels. Admittedly, it can seem overwhelming when you’re new to the internet marketing scene. However, when you break the sales funnel down into small, actionable steps, the process becomes much easier and even more enjoyable. That’s why, in this article, I’m going to “dismantle” what is a sales funnel and the 3 simple, easy-to-follow steps to create one. Hopefully, this will help you create, launch, and optimize your sales funnels with relative ease.

But, before we jump to the core of the matter, let’s explain what a sales funnel is, for those who might not be familiar with the term.

So, What Is A Sales Funnel?

In today’s day and age, simply having a website won’t suffice. A single product page won’t convert as high as you’d hope. Chances are, you’ll struggle to close the sales and make a profit.

This is especially true if you’re engaging new prospects, or selling high-ticket products. Most of these people (more than 90%) won’t be prepared to make the purchase during their first contact with your business.

They typically need some convincing before they press that “buy” button. And that, itself, is a step-by-step process.

First, you need to create a landing page that promotes a free offer. The goal here is to get opt-ins by offering your audience valuable content in exchange for their contact information.

You need to ensure that you’re targeting the right people, however. It’s much easier to convert visitors into subscribers if they’re genuinely interested in what you have to offer.

The next step is engaging the traffic, through a series of well-written follow up emails. Finally, after you’ve delivered some more content, you can throw in a couple of promotional emails to pique their interest, get them to the sales page, and close the sale.

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This entire process, and all the pages involved, are the sales funnel.

Let’s take a look at how you would go about building one from start to finish.

The Sales Funnel Stages

It’ll be easier for me to explain, and for you to understand, if we take a closer look at 1 segment of the all-encompassing sales funnel. We call this the “micro funnel” – a smaller, easily digestible chunk of the larger sales funnel.

Let’s use an opt-in funnel as an example, and dissect it. By itself, the opt-in funnel has 3 separate steps, or layers if you will:

  • The Ad – Drives qualified traffic to your landing page
  • The Landing Page – Promotes the Lead Magnet to your audience in exchange for their name and email address
  • Thank You Page – Shows appreciation and helps build a relationship with your subscribers

What’s important here is that the copy of the ad and the landing page need to be aligned. They need to have the same marketing message, tone and vocabulary.

The reason is simple. Your audience expects to see the same thing advertised in the ad, on the landing page itself.

The landing page also needs to do a good job of promoting the free content. It should hint at the main benefit, but not reveal everything.

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Example: My Sales Funnels Specialist Free Cheat Sheet Landing Page

You should also list out the most important takeaways from your content as bullets in the landing page body.

The opt-in form should be simple and to the point. You don’t need to create a complex multi-step form. After all, at this point, all you need is their basic contact information.

Don’t hesitate to tell the audience exactly what they need in your call-to-action. Tell them to enter their name and email, and click the download button to access the lead magnet.

Round it out with a designed “Thank You” page, explaining they’ll receive the content shortly via email.

Importance Of Sales Funnel

Every micro funnel serves a specific purpose in the grand scheme of things.

For instance, the opt-in funnel converts visitors into prospects, by offering a free report in exchange for their emails.

Then, you can have a webinar funnel, where you send out emails to new subscribers asking them to join you on a free webinar.

The third micro funnel can aim to convert them from prospects into paying customers, by promoting one of your lower priced products.

You can then have a funnel for a coaching service, your main offer, cross-sells, upsells, and so on…

Together, they make up your sales funnels. However, if looked at separately, it’s much easier to execute them correctly.

You eliminate the confusion and the overwhelm, and know exactly what steps you need to take from start to finish.

Regardless of the type of micro funnel you’re creating, here are the 3 steps you’ll need to take.

How To Create A Sales Funnel

  1. Start With The Goal

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Although it might seem counter-intuitive to start at the very end, it is the only right approach.

The thing is, before you start working on your funnel, you need to know exactly what you want to accomplish with it. The end goal has to be crystal clear, for you to be able to define steps that will get you there.

So, ask yourself these questions, in order:

What action do you want the prospect to take when they reach the end of the funnel?

How will you engage with them and encourage them to do that?

What kind of interaction do they need to have with your business, which will entice them to click the call-to-action at the end?

Now, the key here is to have a specific and measurable goal in mind.

You can’t simply say “My goal is to make more money.” That doesn’t give you any sense of direction, nor does it help you define the process that will enable you to reach it.

Instead, your goal should be something like “I want to get X amount of people to sign up for my webinar.” This way, you’ll know that you need to create the webinar, build a webinar registration page, and send out webinar invitation emails…

The path sort of reveals itself. Furthermore, you’ll be able to accurately determine the effectiveness of your funnel.

You can always see the exact number of people that have signed up and attended. Leveraging that data, you can tweak portions of your funnel and see exactly which of your marketing efforts are providing the best results.

  1. Engage Your Prospects  

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Next, think about how you will engage the prospects.

You’ll need to somehow spark their interest and get them excited for your webinar, product, or service.

This is where your landing page and lead magnet come into play. The trick is to deliver relevant, valuable, engaging content that your audience is genuinely interested in.

It helps to present both the offer and the content in a unique and interesting way. The idea is to create an irresistible offer that will both help the prospects, and motivate them to look into your paid solutions.

You’ll need to strike that perfect balance. You want the audience to be interested in learning more, but at the same time, satisfied with the value they received for free.

If you’re selling a comprehensive digital marketing course, you can offer a free guide that talks about a specific segment – lead generation, for example.

The key here is that providing their name and email for a valuable piece of content isn’t a huge commitment. However, it’s vital for you, as an entrepreneur.

Having access to their email essentially means you have your own on-demand source of qualified traffic. And, you can choose to send out additional content and promotional emails whenever you want.

These emails should help form a strong, trust-based relationship, and “push” the prospects further down your sales funnel.

Relevant content, complementary offers, and products with low entry cost are great for boosting engagement at this stage of the funnel.

The objective is to help them overcome the hurdle, and convert them from prospects into buying customers.

It will be much easier to sell your higher priced products to people who have already bought from you, than if you were trying to sell them to cold leads.

  1. Drive Qualified Traffic

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The next question is – how will you get the people to your landing page in the first place?

There are various ways to generate traffic to your pages. Which one will work the best heavily depends on your business, niche, and the habits of your audience.

For instance, if you’re selling beauty products, you’ll likely find the most success on Instagram. However, if you’re offering B2B software solutions, LinkedIn might be your best bet.

That said, here are some of the most common traffic sources:

  • Paid Google ads
  • Social media
  • Blog
  • Organic traffic (from Web search results)
  • Your mailing list
  • Online videos
  • Solo Ads

Keep in mind that you don’t want just anyone on your landing page. You want qualified leads – people you know are genuinely interested in your business.

This is why targeting the right audience is crucial. Remember, you’re not after clicks on your ad; your goal is to get as many conversions as possible.

Hence, laser-targeting the exact segment of the market, that’s interested in your solutions, is the most efficient and most profitable approach.

This way, you’ll spend less money on advertising, and will have a higher chance of converting these people into loyal customers.

So, take the time to gather the data and learn the defining characteristics of your ideal customer. Create a customer avatar, and use it as a baseline when selecting targeting for your ads.

The Sales Funnel Template, Strategy And Benefits

At this point, you should have a clearly defined goal, a strategy to engage your audience, and a reliable traffic source. So, now you simply need to flip the order around and string everything together.

sales funnel, sales funnel example, sales funnel stages, sales funnel template, sales funnel website, the sales funnel explained, sales funnel wiki, sales funnel strategy, what is a marketing sales funnelIn other words, you need to create and launch the ad, link it to your landing page, create the thank you page, and set up follow-up emails.

View all of these activities as separate tasks. That way, you won’t feel confused and overwhelmed, and you’ll have a decent micro funnel at the end.

Keep in mind; you’ll need to create a micro funnel for each separate goal and transition.

 

After that, all that’s left is to simply repeat the process, only this time using each micro funnel as one element of the final sales funnel.

Once you have the necessary micro funnels in place, it’s just a matter of stringing them together in the right order.

Depending on what micro funnel the prospect starts from, and where their buyer’s journey ends, there are multiple types of sales funnels:

  1. Opt-in to sale
  2. Opt-in to webinar sale
  3. Blog opt-in to sale
  4. Webinar to sale
  5. Video series to sale
  6. Consultation to sale

Conclusion On What Is A Sales Funnel

When creating your sales funnel, there are 2 things you must always keep in mind.

The first is your end goal, and the second is the product or service you’ll be offering.

For example, say you’re developing a software solution for other companies. You might offer a demo or a free trial in the opt-in micro funnel.

Further down the line, you can send out emails asking the prospects to upgrade to one of your paid plans. The goal, of course, is to get them to the final sale.

Hopefully, the steps I outlined in this article helped out clear some of the confusion regarding sales funnels. My aim was to help simplify the process and give you clear, actionable instructions you can follow to create your own sales funnel.

If you have any questions, or want to share your thoughts on the subject, feel free to let me know in the comments below!

Want to learn more about creating high-converting sales funnels? If you’re looking to automate your customer acquisition process, drive more sales, and scale your profits…

Then sign up for the FREE exclusive, limited-time Guru Funnels workshop.

You’ll get access to the exact same 7-step proprietary formula I use to attract 10-50 high ticket clients ($3k – $10k) a month.

Better yet, I’ll show you how to immediately implement it into your business to skyrocket your profits and dominate your industry.

Click here to register TODAY and reserve your spot, before it gets fully booked.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales funnel, sales funnel example, sales funnel stages, sales funnel template, sales funnel website, the sales funnel explained, sales funnel wiki, sales funnel strategy, what is a marketing sales funnel

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir onInstagram, YouTube , LinkedIn & FB Group...

 

Joseph Sugarman: 5 Keys To Writing Compelling Copy That Sells

Have you ever wondered what these legendary copywriters like Joseph Sugarman know, that you don’t?

What’s their secret to writing compelling, high-converting copy?

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How do they overcome the “blank page” syndrome and always manage to come up with effective copy that “hypnotizes” the reader and generates tons of sales?

At one point, I too wanted to know the answers to these questions.

Thankfully, I had an opportunity to mean the legend himself, Joseph Sugarman, at one of our live events.

Joe is a renowned copywriter and the author of best sellers The Adweek Copywriting Handbook and Success Forces.

He’s also known for his hilarious long-copy and his out-of-the-box thinking for direct sales and marketing.

Here’s Joseph Sugarman Top 5 Secrets To Become A Copywriting Genius:

1. You Must Become An Expert To Write Effective Copy

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In order to write compelling copy that converts, you must first become an expert on the subject. This is true regardless of the product or service you’re promoting.

You need to gather all the information and know every little detail about the offer. Only then will you be able to craft persuasive sales arguments and effectively sell to customers through great copy.

This isn’t anything new or groundbreaking, but a ton of people still overlook the importance of research. But, when you’re writing about a specific product, you need to know how it works – inside and out.

If you only have a vague understanding of the product you’re promoting, you’ll struggle to find a good angle and present it in the best light.

Hence, you absolutely need to invest the necessary time into comprehensive product research.

The story Joseph Sugarman shares in The Adweek Copywriting Handbook goes to show you the importance of research. In fact, he spend three whole days researching a watch, before he decided on laser technology as his angle of approach.

He states that this little detail lead to millions of dollars in sales.

So, before you sit down and start typing – make sure you know everything there is to know about the product or service you’re introducing to the audience.

2. Understand Who Your Customers Are And What Motivates Them

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipediaApart from knowing the product you’re writing about, you also need to know WHO you’re writing for. Your copywriting style will largely depend on the people you want to appeal to.

To be able to effectively sell to a specific group of people, you need to know what they’re interested in, what they like, what motivates them, and how they think.

It’s vital that you understand what their wants & needs are. You also need to understand what their biggest pain points are.

This will allow you to present your offer as the perfect solution to the problems they are facing.

Additionally, knowing your customers will help you adjust your vocabulary. People will find your message more relatable, if you’re using the same language they use in their daily lives.

Furthermore, understanding the audience will help you determine which benefit you need to focus on to facilitate the sale and overcome any buying objections.

3. Understand That The First Draft Is Often Terrible

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipediaThere’s a common misconception about copywriting…

People often believe that experienced copywriters simply sit down and write an entire sales page in a day.

Therefore, when they’re struggling to find the right words, and are writing a single sentence for 15 minutes, they believe they don’t have what it takes to write effective copy.

But, here’s the thing… Writing effective copy that sells is a multi-layered process.

It starts with a rough draft, that’s nothing more than a frame for your copy; something to build upon.

For instance, Joseph Sugarman considers his first drafts to be terrible compared to everyone else’s. But, it’s what he does with his copy afterwards that makes all the difference.

So, his advice to overcoming the ‘blank page syndrome’ is simple: just write.

Joe urges us to write quickly. To simply get something on the page.

It’s much easier to organize things and come up with compelling sales arguments when we write stuff down, compared to keeping everything in our head.

Also, you shouldn’t expect to come up with perfect copy on the spot. Most often, it will take several revisions until you come up with the best way of saying things.

So, the key to effective copywriting actually lies in editing.

When you have a starting point (the first draft), it’s much easier to gather your thoughts and convert them into great sales arguments.

Bottom line is – don’t try to get everything perfect on the first try. Focus on creating a work frame that you can later refine into a great piece of copy through several edits.

4. All Elements In Advertisement Are Designed To Do One Thing: Get You To Read The First Sentence Of The Copy

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipediaWhen thinking about website and ad copy, people tend to get caught up in the design. They want the perfect colors, stunning images that enforce the message, visually appealing layout, and so on… But, do you know what the point of all this is? It’s to get you to read the first line of the copy.

The first line is crucial, because it only takes a few seconds for the reader to make up their mind.

If the first line fails to grab their attention and spark their interest, they likely won’t bother reading the rest of the page. If the first sentence isn’t compelling enough, and doesn’t convey the biggest benefit, all your effort will be in vain.

Therefore, spend as much time as necessary to ensure your first line is as powerful as possible.

It needs to be clear and concise, and the reader should have a pretty good idea what the offer is about and what they can expect to get out of it, just from reading this single sentence.

Also, remember that visuals shouldn’t distract people from the message. Trust me, this happens a lot, and it’s something you want to avoid.

Instead, make sure that all the other elements highlight the message you’re trying to convey with your copy.

5. Frame Your Offers Effectively

To quote the legend himself:

Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service. - Joseph Sugarman Click To Tweet

Now, let’s break down this statement.

At it’s core, it suggests that you need to create a buying frame through which people will view the product or service you’re promoting.

In online advertising, that frame is largely determined by your websites style and design.

Also, depending on the message you’re trying to send, you might use a different combination of colors.

For instance, ads promoting flash sales often use a combination of red and yellow:

On the other hand, high ticket offers and premium membership tend to use gold letters on a black background.

All of the design factors work together to create the right buying environment for each individual product.

Like I mentioned, you don’t want the design to distract the audience. Instead, it should help create an environment that highlights the product you’re promoting.

For example, if you’re a B2B company, your design needs to be clean, simple, professional, and uncluttered.

All in all, make sure it aligns with your business, brand colors, and reinforces the message you’re trying to send.

That way, your copy will automatically be much more effective.

Final Thoughts Joseph Sugarman Copywriting

As I’m sure you’ve gathered from this post, copywriting isn’t as simple as some people think.

It requires comprehensive research, as well as decent writing and editing skills.

On top of that, copy alone doesn’t influence the buying decision. Design plays a huge role, and the right colors and images can have a strong positive effect on your conversions.

That said, copy also isn’t as difficult as you were led to believe. You just need to learn to overcome the ‘blank page syndrome’ and start writing.

Like any other skills, copywriting is something that can be learned and perfected through practice.

And I’m sure these lessons from Joseph Sugarman will help you become a better copywriter, and help you craft compelling copy that generates sales.

Which one of these lessons did you like the most? If you have any questions, comments, or feedback – feel free to post them in the comments below.

Want more tips on writing effective copy and refining your marketing strategy to maximize your income?

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Why 99% Of People Fail In Internet Marketing

Youtube: Listen /  Updates: Signup – (Duration: 9:44 — 8.86MB)

I want to talk to you about the number one reason why most people fail in online marketing,

why most people fail in entrepreneurship

and why most people fail just in general when starting out a business.

I’m going to share with you this reason after spending 7 to 8 and a half years doing whatever it takes to go figure out solutions to fast growth, to hiring people, to finance, marketing, sales operations blah blah blah

and i’m going to tell you this right now, so this can sink in your mind…

The Difference Between Successful Entrepreneurs And People Who Fail In Internet Marketing

when I was 20 years old i started in this business i came across this network marketing opportunity. That’s what got me in this business, i remember picking up this book, now he’s a friend of mine.

A guy called mike dillard, he was speaking on one of my events called “Traffic millionaire summit

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magnetic sponsoring by mike dillard

He shared in his book called “Magnetic Sponsoring”….make sure you write this down.

Magnetic Sponsoring….

Go and read this book.

One time I love this book so much, one time I think I ordered 300 or 500 copies and I sent it out to my customers all over the world, I literally hand packed them myself.

I had someone of my neighbors, my neighbors youngest daughter come in and hand packed a whole range of books…

Now why do i tell you this?

Well in this book, i discovered one secret.

Just one secret that i gonna share with you right now that i want to drive home so much right now

And that was…

He said the reason why most people are failing in network marketing, MLM or when they start a business is because…

they start a business, but they have no business experience

And i want you to understand this.

they start a business, but they have no business experience

So what does a business consists of?

The Wrong Focus & Why Most Network Marketer Fail

A business consists of sales and marketing. 

This is the core.

They don’t have a sales and marketing background but they start a business. And they pursuit a business or they pursuit an industry.

So the oxygen of a business is sales and marketing!

the oxygen of a business is sales and marketing! - Shaqir Hussyin Click To Tweet

and if you are in that place right now, where you are not getting the results that you want.

How To Avoid Failed Marketing Strategies

Ask yourself these questions;

How is your marketing acumen?

Your sales stamina?

How many books have you actually read on marketing and sales?

You see?, when you start asking yourself these questions, then you start to realize…

Well it’s not the company i work for.

It’s not the day-to-day operation etc…

It’s simply you don’t understand sales and marketing.

Or what you understand about sales and marketing is not that efficient or is not that effective.

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Shaqir Hussyin & T.j. Rohleder

It’s not as powerful as it could be, as it should be, as it must be for you to create success.

I have a friend who’s name is TJ rohleder and wrote another amazing book that changed my life call “How To Get Super Rich In The Opportunity Market

And I know the title sounds cheesy and sleazy whatever, but this is someone who’s coached people like myself, russell brunson, matt lloyd, daegan smith so many more. I remember reading a book many many years ago and the following year I made over $1,000,000 dollars.

Someone asked me…

What was a defining factor that helped you make a million bucks on the past twelve months?

Committing To Learning What 99% Of People Don’t Understand

I remember it was what i sad, it was that book called “How To Get Super Rich In The Opportunity Market”. And about 12 months ago i am very very fortunate to have met him in “Playa Del Carmen – Mexico” and I see him and i give him a huge hug.

He might be thinking to himself. Who is this young drunk kid that has so much energy?!

he said to me; “i was thinking you were drunk because you came at me like a crazyland”

And i said no man, i’m just so excited because you changed my life!

As we got started, we started talking and we started connecting which very quickly we became friends and one of the things i sad to him was this…i sad,

Tj tell me this. So many people start a business, because he’s been at this for so long and make $150 Million dollars pre-internet days.

That would be a lot more money now with internet!

And when i asked him he sad; Shaq, The number one reason why most people fail in this industry is because they simply don’t understand sales and marketing.

The number one reason why most people fail in this industry is because they simply don’t understand sales and marketing. - T.J. Rohleder Click To Tweet

Now when i look back on my success, the little successes i had…

You know, making tens of millions of dollars in my mid-twenties and

How i’v been able to sell,

been able to deliver,

And been able to grow and scale to over 30 plus employees…

Is because i’v learned and i’v continued learning and to some level i’v mastered sales and marketing.

Answering Your Inner “Why”

if you too want more money,

You want more life, freedom,

more autonomy to do other things,

live life at your own terms,

experience that backpack millionaire lifestyle,

and become wealthyfied,

Let me tell you this right now…. Commit. It all starts with a commitment.

Commit to mastering sales and marketing.

Go pick up these top books like…

Outrageous advertising, Breakthrough marketing , Scientific advertising And the ultimate sales letter by Dan Kennedy…

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Sales and marketing books

That was my first ever marketing book i ever read in my life. It was a second hand book a bought from amazon.

Or go and study what he says on thegaryhalbertletter.com

Now if you haven’t gotten on of my books, make sure you go and get my signature, core book;

You can get your free copy here.

By the way, If your interested in more information, training and inside secrets on sales and marketing feel free to subscribe to our 500K+ community of like minded entrepreneurs.

You get my daily insider secrets news letters directly sent to your inbox packed with the industries latest sales and marketing training.

Also you will get bunch of other insightful content from other industry leaders to learn from.

Leave me your comment on your thoughts below.

I look forward to knowing which books you’re going to grab to learn sales and marketing or have read in the past that greatly contributed to your success.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

predictive lead scoring software, lattice engines, lead management software, hubspot lead scoring, salesforce lead scoring, velocify lead management, lead scoring machine learning, free lead scoring software

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn FB Group.

 

5 Business Lessons Entrepreneurs Can’t Ignore

When I was young, 21 or 22 or something I had met this insanely successful man in Mayfair, those years I was somewhat broke, trying the whole Internet Marketing stuff and I remember sitting in a cafe and this man from Mayfair who I had started becoming friends with said to me, when you make money, and you want to take it to the next level. Visit this crazy old man that lives in a castle called Dan Peña, he will totally change your life with his high performance coaching and business lessons. 

After I had made my first $10M in sales, I thought it was time to visit this man. Mysterious. Almost crazy sounding, crazy looking, crazy sounding. 8 days in his castle. The first day I showed up wearing sandals and a t-shirt, everyone else was suited and booted so I grabbed a taxi and headed off to the mall to get suited and booted. What followed was very intense days of learning, early mornings till late evenings. Dan Pena’s experience is one I will remember for the rest of my life.

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Dan Peña is a seasoned veteran of the business world, who boasts a net worth creation of $50 Billion. Although you might not have heard of him, there are hundreds of reasons why you should pay attention to his teachings if you’re looking to become a successful entrepreneur. He’s loud, angry, obnoxious and the most energetic 70+ year old man you’ll ever meet in your life.

His achievements appear even more impressive, if you take into account that he grew up in a “barrio” in Los Angeles. As a result, Dan Peña started his first business endeavor with only $820 in his pocket. Over the period of 8 years, however, he generated $450 Million with his oil company.

Dan Peña is the owner of Guthrie Castle, chairman of The Guthrie Group, and founder of the Quantum Leap Advantage. His best-seller “Your First 100 Million” still remains a great inspiration for millions of “ordinary” people around the globe. Inside, he shares hundreds of the most valuable business lessons and life experiences in general. But, more importantly, he provides a step-by-step framework for building a wildly successful business from the ground up.

5 Business Lessons Learned From Running A Billion Dollar Business By Entrepreneur Dan Pena:

1. You Must Be Obsessed By Your Dreams And Values That Represent It

Dan Peña doesn’t try to sugarcoat the truth. Instead, he believes it’s vital to understand that the road to success is difficult.

It’s filled with obstacles, pitfalls, and roadblocks. And it takes a lot of motivation and perseverance to get to the finish line.

That said, his example shows that it is indeed possible. Even if you’re starting with nothing but an idea.

However, one key characteristic of successful people is that they’re obsessed with their dreams.

Although obsession doesn’t exactly hold a positive context, it’s a perfect word to illustrate Peña’s point.

You can’t approach your business as something secondary, something you do on the side…

You have to commit yourself to your dream, fully invest yourself in it, and spend every single day working your hardest on getting it one step closer to becoming your reality.

And for that to happen, it’s not enough to simply want it. It’s only possible if you’re obsessed by it. If you make building your dream business your life’s purpose.

If you aren’t doing what you love, and aren’t passionate about it – you won’t make it. You’ll always feel tired, stressed, looking forward to weekends and holidays…

You’ll feel like you’re pressured to do something; whereas if you’re obsessed by it – you’ll enjoy every single second you put into developing your business.

2. Most Valuable Lessons Learned From Entrepreneurs; You Need Others To Grow

One of the key notions of what Dan Peña calls “Quantum Thinking” is that you cannot grow exponentially yourself. You NEED the support of others.

There’s only so much a single person can do in a day by themselves. Regardless of how intelligent, resourceful, hardworking, and talented you might be.

Building a wildly profitable, successful, and sustainable business takes a TON of work. And it covers at least a dozen different areas.

To ensure that you’re getting the most out of every business activity, you’d need to be an expert in all of them. Although it’s technically possible, in reality it would take years to master everything. You’d need to learn website building, coding, copywriting, design, marketing, management, and so on.

Even if you manage to get there, there’s still only so much you can do in one day. And the tasks will just keep piling up.

Now, by no means does Peña think this is impossible. It’s just that, due to time restraints, you wouldn’t be able to grow as fast as you would, if you shared responsibilities among a team of highly skilled individuals.

So, the bottom line is – you don’t have to go at it alone. You’ll reach success much faster if you rely on support of others.

This includes both coworkers, fellow entrepreneurs, and mentors alike. Not only will you be able to learn faster and implement the top-performing strategies more efficiently… But, by building your network, you’ll open up new doors which may lead to new profitable business opportunities.

So, don’t be afraid to share your dream with like-minded individuals. Surround yourself with people who share your vision and ideas, and work together to turn it into a profitable reality.

3. Lessons Learned From Entrepreneurs Scaling Businesses; Pay Yourself First

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Although this is one of the premises Dan Peña always likes to remind us of, many people don’t fully understand what “paying yourself first” actually means.

I have taken this piece of advice to heart, and once I started doing it, I realized the truth behind the words.

So, I want to share that truth with you here, because I believe it’s of utmost importance.

What this notion entails is actually putting money aside for yourself, before anybody else.

This includes your bills, mortgage, credit card company, car insurance, etc.

If you think about it, all of these things are for you. They make your life easier and more comfortable.

And you need to make sure you always have enough money set aside to cover the expenses.

Therefore, you need to teach yourself to put that money aside, and never touch it.

That’s the key here – teaching yourself financial discipline. Being smart with how you spend your money, regardless of how much you’re making.

That’s the only way to become a millionaire. By disciplining yourself and learning not to throw money on things you don’t need.

However, this notion also includes your employees. Make sure that, at all time, you have enough money to cover their paychecks.

Even set some extra on the side, to reward those who are over-performing, pulling all-nighters, and working overtime.

And, most importantly, set some money aside to just enjoy life. This is key; it’s what will keep you going.

You are your own employee as well. Pay yourself! Don’t hesitate to write yourself a paycheck.

You deserve to bear the fruits of your hard work. It’s what will keep you going and strengthen the feeling that you’re moving in the right direction.

Always, always, always pay yourself first.

4. Basic Business Lessons: Execute Today Rather Then Next Week

Planning is a vital part of running a successful and profitable business.

Without a solid plan, your execution will suffer. You’ll just be wandering aimlessly, constantly wasting a ton of time trying to figure out what your next move should be.

So, having a plan is a must. That said, Dan Peña teaches us not to go overboard with the planning process.

Creating the “perfect” plan takes a ton of research, testing, data gathering, forecasting… In turn, it can greatly delay production and execution.

Which means, although it might get better results, you have to factor in all the time and effort that went into it’s creation.

Meanwhile, a good enough plan which can be implemented right away will make you money during that period.

So, don’t try and come up with the perfect plan. Instead, come up with a good one that you can execute TODAY.

It will enable you to keep things in motion. Besides, you can always tweak it on the fly.

A good plan will already start producing results by the time you would’ve come up with a great one.

As Dan likes to say it:

Life is what happens when you make other plans. - Dan Peña Click To Tweet

So, don’t force yourself to be a perfectionist. Make the most out every moment.

Create a good plan and start executing it right then and there. Write it out, monitor it, and follow up at all other levels.

Ensure everyone is up to speed with the plan, and is laser-focused on the specific tasks.

5. Do More Of What You’re Doing Right And Less Of What You’re Doing —  What Not To Do In Business — Wrong

This is one of the core concepts, yet so many people fail to do so.

Not because they’re stubborn and they keep pushing the same thing that doesn’t work over and over again…

It’s mainly due to the fact that they don’t know what works and what doesn’t.

If you don’t know which of your activities are producing results, and which are under-performing… It’s like you’re trying to navigate a maze, blindfolded.

In other words, there’s a good chance you’ll be stuck in the same place forever.

That’s why testing is something you can not afford to skimp on. It’s the only way to see what works and what doesn’t.

Without relevant data to back your decision, you’re basically playing a game of chance. You’re spinning the wheel, hoping you’ll hit the big prize…

The trouble is, the odds are rarely in your favor. If all your business decisions are based on a hunch, trust me – you won’t get very far.

Instead, invest the necessary time and money to do comprehensive research of your target market, and split-test different approaches.

What might work for someone else can possibly totally flop when implemented in your business.

So, make sure to always monitor the results of all the different strategies you employ.

Then, scale the ones that are bringing in great results and discontinue the ones that are causing you to lose money.

Don’t try to force the issue. If something works – do more of it. If it doesn’t, forget about it and move on to a different approach.

Final Thoughts The Incredible Legend Entrepreneur Dan Pena

There’s so much more to learn from dan peña. He is growing fast and becoming known high performance entrepreneur with many young upcoming entrepreneurs across various industries.

As well you’ll find dan pena book,  dan pena quotes and even dan pena youtube channel. Just in case your wondering how you can get more information about him, you can check out dan pena website

So these are just my top 5 personal favorites.

If you’re determined to create your own lucrative business, than I strongly suggest you read his “Your First 100 Million” book.

That said, I sincerely hope you’ve enjoyed this post. Which one of these lessons did you like the best? Let me know in the comments below!

If you want to follow in his footsteps, I suggest you take Dan’s advice to heart. As he suggest, you don’t have to and shouldn’t try to do everything all by yourself.

Liked this? Want my 1:1 help?

Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

dan peña, dan pena, dan pena net worth, dan pena book, dan pena quotes, dan pena seminar, dan pena script, dan pena youtube

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Real Lessons I Learned From Brian Rose London Real

Do you ever catch yourself watching the TV and thinking “What is this crap they’re spoon-feeding me?” That’s exactly what motivated Brian Rose to create & host London Real.

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As Brian himself would say, this praise-worthy show “offers a fresh, unscripted and unedited look into the world of real people.”

As the name suggests, London Real is structured around real people and their real stories – uncensored, uncut, and unedited.

However, what’s even more fascinating to me as an entrepreneur, than the show itself, is the man himself.

Or, to be precise, the fact that he had literally left millions in banking to start this project.

He found great success in the world of banking, but he hated his work and the life he was living.

Which goes to show you the importance of doing what you love. Even if you’ve got a Million in your bank account, if you hate waking up for work every morning, you’re leading a fundamentally miserable life.

Brian Rose of london real realized that, and had decided to follow his passion instead:

I left Millions in banking to inspire millions online. - Brian Rose Click To Tweet

That’s just one of his most well-known statements.

Through both his TV show and talking with him in person, I discovered these 5 valuable lessons that made me a better entrepreneur and a better, more fulfilled person.

Here are the top 5 lessons I learned from Brian Rose london real ironman

We think we can handle all of the information. Our goal is to seek it out, by ANY means necessary. - Brian Rose Click To Tweet

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We live in the age of information. We’re driven by our insatiable hunger to know everything about all the things that interest us.

And most of us feel other people are responsible for providing us with that information. We expect to be handed the information on a silver platter.

And we firmly believe we’ll be able to consume all the info without a problem.

That said, if you’re interested in starting your online business – which I’m assuming you are, since you’re here – you know that’s often not the case.

Information overwhelm is real, and quite common I might add.

It can sometimes even be an impassable barrier for aspiring affiliates, entrepreneurs, and business owners.

There’s so much stuff out there. So many different things you need to learn – SEO, PPC, email marketing, content marketing, copywriting, etc.

And the sheer amount of information available on these topics can be intimidating. After all, there’s a limit to the amount of info our brains can process.

Not to mention that a large portion of the information you find online is either inaccurate, incomplete, contradictory, or just plain wrong.

So, how do you know which source of information you can trust? For starters, don’t just take what self-proclaimed experts tell you for granted.

Always be skeptical and rely on logic and critical thinking. Also, take the time to do your own research and verify the validity of the information.

If something interests you, seek out information about it – by any means necessary. Learn everything you can on the subject.

And always consult multiple sources, to make sure the information you have is relevant and accurate.

Dig deeper than the surface, to uncover the truth.

Meditation is key! I do it 20 min, twice a day, I’ve done it for 7 years! - Brian Rose Click To Tweet

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Ironmind Brian Rose Top Recommendation

Life gets tough from time to time.

We all need some extra inspiration and motivation to keep moving towards our goals and stay focused on the task at hand.

If we spend all our energy dwelling on these problems, it will be near impossible to stay productive.

And we all react differently in these situations.

Some people look for inspiration quotes, or watch motivational videos to find the strength to keep going.

Some people like to share their burden with friends and family.

Others, like Brian Rose – meditate.

He even goes as far as to claim that meditation is one of the keys to his success.

The Importance Of Meditation

Well, first, you need to understand what meditation is and is not.

By far the most common misconception about meditation is that you’re training yourself to keep you mind blank, empty of any thought.

That’s just ridiculous; it’s impossible to prevent your mind from thinking.

Instead, what you’re doing through meditation is learning how to focus on a single thing at a time – most often your breath.

You’re not trying to keep your mind empty. Instead, you’re silencing the chaos in your mind. You’re sifting through the jumble of thoughts and focusing on just one.

And whether or not you believe in the spiritual aspect, chakras, energy, the Universe, or whatnot – nobody can deny the scientific benefits of meditation.

First, you’re exercising proper breathing. Therefore, more oxygen reaches your cells. Secondly, you’re practicing focus, which will translate to all areas of your life.

You’ll learn how to eliminate distractions and give your undivided attention to whatever it is you’re working on, at any given moment.

And meditation isn’t as difficult as you might assume. There are tons of guides for beginners online.

Essentially, it boils down to sitting (or lying down) in a comfortable position, in relative piece and quiet, and consciously maintaining your focus on the breath.

You don’t have to sit in a lotus position, hold your hands in this or that way, or chant mantras. You can simply take a few minutes to relax and let your mind take a break from the chaos of the daily life.

There’s no ‘wrong’ way to meditate. As long as you’re practicing proper breathing and focus, you can create a practice that works for you.

For example, for me it involves praying every single day.

We all want to feel like our work and our lives mean - Brian Rose Click To Tweet

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Brian Rose Entrepreneurship Realization

The human race has searched for the “meaning of life” for centuries.

And although there is no definitive answer, I’d venture to say that it’s being happy. 

I’m pretty sure Brian Rose would agree with me, as well.

It’s a deceptively simple answer, because it can mean so many different things for different people.

However, the end goal, that feeling is always the same.

And as Brian Rose, and I’m sure many others before him, realized – it’s not just about money.

Money might be a necessity to live a comfortable life, but it cannot guarantee happiness.

After all, this man left a 10-year banking career behind because he simply felt that there is no point.

His job simply didn’t feel fulfilling. It had no meaning, other than making him more money.

And when he stopped to think about it – it seemed that it didn’t really matter. Not to him, not to anyone else.

So, instead, he chose to follow his passion. He chose to provide genuine, uncensored information to millions of people all over the world.

The biggest difference with this is that he felt that he’s leaving an impact on the lives of other people.

And that’s what it’s all about. That’s what your life and business should revolve around.

Don’t just start a business to make a ton of money. Instead, start one for the purpose of helping other people solve their problems, reach their goals, or achieve their dreams.

That’s the only way to leave a truly lasting legacy and be remembered long after you’re gone.

Love Yourself But Focus On Others

This ties in with what we just discussed.

If everything you’re doing in life only contributes to your own wealth and well-being, sooner or later you’ll feel empty.

After you reach the point where money is no longer an issue, everything you do will seem meaningless.

The true wealth in life are the people you surround yourself with, who you love and who love you.

Everything else is temporary and insignificant in comparison.

Now, that doesn’t mean you should put everyone else’s needs before your own.

To truly love someone else, you must first learn to love yourself.

Just make sure that you’re not self-centered, and that in an attempt to make your own life better, you’re making someone else’s worse.

So, love yourself, but focus on others. Treat your friends & family, your customers, and your employees with love and kindness they deserve.

But, don’t forget to do the same for yourself. Do this, and you’ll feel much happier and way more fulfilled.

You have to show your troops that you’re dedicated and have a compelling vision to take them there. - Brian Rose Click To Tweet

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Do you know the difference between a boss and a leader?

The boss issues orders and tells people what needs to be done… While, on the other hand, the leader takes the initiative and leads by example.

If you want your business to be successful, profitable AND sustainable – you need to be a leader.

You need to demonstrate your passion, dedication, and determination every single day. This means, you have to put in more effort than everyone else.

Only then can you expect others to follow you to where you want to go.

You also need to have a clearly defined, compelling vision for your company.

The employee’s core values need to align with the company’s.

Once they can relate to them, and develop the feeling that you’re all working towards the same goal, they’ll be far more motivated and productive, compared to the situation where someone is simply working for you.

Final Thoughts On London Real Ironmind Brian Rose

Brian Rose remains an inspiration for hundreds of thousands of people across the globe, to this day.

If you haven’t watched London Real before – then I strongly suggest you do.

You can find out more about him on the list below:

London real youtube channel: https://www.youtube.com/channel/LondonReal

Brian rose facebook page: https://www.facebook.com/LondonReal/

Brain rose ted talk presentation:  https://www.youtube.com/TEDxTalks

Business accelerator london: https://londonreal.tv/

From scientists and astronauts, to businessmen, musicians, movie stars, the show has an impressive portfolio of guests, and you’re bound to find at least a few episodes that discuss the topics you’re interested in.

That said, how did you like these 5 lessons from Brian Rose?

Feel free to let me know in the comments below!

Liked this?

Want my 1:1 help?

Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here. 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

brian rose, brian rose london real, brian rose net worth, london real, london real youtube, london real ironmind, brian rose biography

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Wealth Academy Mike Dillard 5 Most Profitable Success Tips

You ever come across a product and think this is too good to be true? I felt like that too when I got an email from Mike Dillard…

Long time ago I came across a product, when I used to live in a tiny little 3 bedroom flat with 13 of my family members. The little book helped spark the idea of me becoming a millionaire.

With Mike Dillard’s Book; Magnetic Sponsoring – 2009

It taught me valuable lessons that allowed me to go from dead broke, buried in debt, dropping out of university to becoming a multi-millionaire in my early twenties, and then going on to generate over $30Million by the age of 29.

Would you like to know the little known secrets that I’ve discovered especially after learning from Mike Dillard, Founder – Self Made Man?

Would you like to discover the lessons needed for you to convert them into buyers, and rake in 6 or 7 figures and beyond?

Then read this entire post as the man behind the Self Made Man movement has been inspiring me, mentoring me for many years and we’ve become great friends. I remember the first time I bought his book Magnetic Sponsoring, It changed my life so I bought about 1,500 copies. Spent an evening with my neighbours packing it up with a guide and spent close to $20,000 sending it out to my clients. For free.

I try to do this thing called Pay It Forward, I won’t tell you that I do it all the time, but I did it once. It felt good. Maybe one day I’ll write a great book and people will do that too. Maybe not. Doesn’t matter really.

In this Daily Dose Of Wealth I’ll share the 5 most profitable tips I’ve learned from the self made man himself.

Here’s what I discovered were Mike’s secrets to success:

5 Most Profitable Success Tips From Mike Dillard

mike dillard, shaqir hussyin, traffic millionaire summit, wealth academy mike dillard                                                       (Mike Dillard at my 3 day Traffic Millionaires Summit)

Become The Hunted, Not The Hunter

When your goal is to acquire as many sales as possible, it’s much better to be the hunted, rather than the hunter.

Now, what exactly does this phrase mean?

It means that you shouldn’t be chasing after customers. Instead, you should leverage your marketing to have the customers come to YOU. There is no leverage in doing 1:1, in talking to prospects that aren’t qualified, that haven’t even bothered to buy or get educated from your free content.

Now, from my experience, I know most rookie entrepreneurs are led to believe that marketing is a numbers game.

You should prospect everyone you meet.

Cold-call people and try to ‘pressure’ them into buying your stuff.

Buy leads and hammer them for dollars.

Right? Wrong!

Nowadays, this aggressive marketing method simply doesn’t work. Even if it did, it’s sub-par to customer acquisition system.

It just takes way too much time, energy, and effort. And the payout isn’t nearly as good.

So, instead of prospecting anyone and everyone, you should take on a fundamentally different approach.

As Mike Dillard suggest, it’s much better to have people contact you. To have qualified lead inquire about your products and services. They do this by and when you educate them first, when you do – you automatically are the leader, you give them value and then they buy from you.

In order to build a successful business and create a significant income of $50K/Mo, or even $500K/Mo, you need to become a person who is actually capable of achieving that result. Most people are searching for the next tactic, instead of the strategy, they are looking for the easy overnight button or system vs developing themselves from within.

Ideas and opportunities are worthless unless you have the ability to execute them.

That way, you can execute and create a marketing system that attracts the right prospects.

You don’t have to be pushy or sleazy to convince them to make a purchase.

Instead, all you have to do is simply explain what your solution can do for them; how it can impact their life and/or business.

Then, the sale happens naturally.

However, in order to get into this position, you first need to position yourself as an expert in your field. 

Check out mike’s endorsement below:

Now that’s what becoming the hunted is all about. You’re becoming a respected leader, an authority who customers turn to for answers and solutions.

One leads start pouring in, the business becomes way more relaxed and fun. And, of course, much more profitable.

Increase Your Personal Value Level (PVL)

It’s somewhat simple: your income right now is a direct reflection of the value you provide to the marketplace. I can make millions of dollars each year because I know I provide and consistently try to provide 3-10X times more than what I charge. Make sense?

You see, business is much more than simply selling products.

To be successful in today’s marketplace, you need to provide massive value to your audience. That happens after YOU yourself become a person that has acquired high income earning skills.

And I’m not talking only about the value you give through products and services.

I’m also referring to what Mike Dillard calls your Personal Value Level (PVL).

Now, what exactly is PVL?

It’s an expression used by several influential marketers (Mike Dillard, Frank Kern, Neil Patel, etc.) to depict how much value YOU personally bring to the world.

Your personal value level is based on your expertise, the competition, and your leverage. This is why I’m so passionate about our Wealth Academy Certification Products & Services because this is where the rubber meets the road.

How do you determine it?

There isn’t an exact measurement technique. But, there are a few key questions you can ask yourself:

  • Do I have any unique skills that would set me apart from everyone else in the business?
  • How many competitors have the same knowledge and credentials regarding my topic?
  • How many people across the globe can I help with my business?
  • What can I learn in order to give back to the marketplace?

You should strive to be the very best in all three categories.

That way, you’ll stand out in the crowded marketplace, and will automatically attract the attention of your target audience.

There are a couple of ways to increase your PVL.

Most notably, you always want to stay up to date with everything that’s going on in your industry, and learn from books, courses, and other material – in order to expand your knowledge and further improve your skills.

You Need To Lead And Express Qualities Through Marketing

One of the reasons why most entrepreneurs fail to make it big is that they position themselves as salesman.

Today, when we’re bombarded by dozens of promotional messages every day… If you’re trying to ‘force’ sales, you’ll only end up being just another nuisance to the end consumer.

Nobody likes being ‘coerced’ into buying something. Instead, customers want to feel like every purchase is their decision, and theirs alone.

That’s why, positioning yourself as a salesman won’t do you any good.

Instead, you need to lead. 

Here’s the thing. I’ve said this before and I’ll say it again: People don’t relate to, trust, or like businesses. They relate to,trust, and like other people. 

That said, it’s your job to give them a reason to trust you.They need to perceive you as someone knowledgeable, experienced, and trustworthy. 

Hence, you need to share valuable, relevant, useful information with your audience.

That’s the only way to attract today’s consumers. You need to be a leader, inspire them with your qualities, and show them that you’re the right person to turn to for help.

So, instead of trying to sell products and services – offer a solution.

Focus on fulfilling the wants and needs of your customers. Help them solve their problems, and eliminate the pain points.

Convince them that you’re out there to help make their lives better, instead of simply trying to get them to ‘swipe’ their credit card.

The Greatest Benefit Any Industry Can Provide You Is Not Money - It's What The Industry Can Make You; The Person You Become Click To Tweet

Mike Dillard makes an important distinction between getting rich and building wealth.

Mike made his first million in his early twenties with a network marketing business.

During that time, he invested a lot of effort into building a great team of talented salespeople. This, in turn, allowed him to create additional revenue streams.

And it’s exactly this experience that Mike firmly believes taught him how to run a successful and profitable business.

Why? Because that’s when he learned a simple truth about network marketing industry. Being in the trenches every day will inevitably “expose every single weakness you have as an entrepreneur.”

At the same time, it also presents great opportunity for personal development and growth. And that is what Mike Dillard believes is the true wealth of any industry.

Money can come and go. Businesses crumble. You never know what the future might hold.

But, if you invest in yourself, hone your skills and grow as an entrepreneur – you’ll always have that knowledge to fall back on, and can start a new business, even if you have to go again from scratch.

So, always try to improve on your current knowledge. Further your expertise, and cement yourself as an authority on the top of your industry.

That way, no matter what happens, you’ll stay one of the key players customers will always flock to.

Choosing The Right Company With Right Product And The Right Marketing System Can Help You Reach Your Goals Faster

Since Mike Dillard made his initial millions through network marketing, it’s natural that most of his advice is closely related to this entrepreneurial effort.

So, this statement applies mainly to network and affiliate marketers and really any and ALL entrepreneurs.

If you’re planning on building a business selling someone else’s products, this should always be top of mind:

The most important thing, even more important than your marketing message, is the list you build, then the company and the products you choose to promote.

For better or for worse, your customers will associate you with that company. Therefore, your reputation as an entrepreneur will be directly tied to the reputation of the company you’re choosing to ‘represent’.

So, before opting for something just because it looks like a good opportunity, do your research. Make sure the company is reputable, that it maintains a good relationship with its customers, that they have integrity, and are running a legitimate business.

Once that’s established, you need to make sure that you’ve selected the right product.

And by right, I mean an in-demand product, that you know will sell fast, and for a decent profit.

Therefore, you’ll have to research the target market. You need to understand the wants and needs of your prospects.

It doesn’t matter how great a product might be on paper, if nobody’s interested in buying it.

And last, but not least – carefully chose the marketing system you’ll be using to promote the products.

Weigh all your options, take a sneak peek at what other people are doing, and implement the best practices.

Featuring a few banners on your blog might not be enough.

Educate yourself on all available options – PPC, SEO, email marketing, social media marketing, etc. if you want to get good returns on your marketing efforts. Build a real relationship with your list and provide ongoing value to them.

Conclusion

What Mike Dillard does exceptionally well is explain the difference between selling and providing a solution your customers want to buy. 

And that, I believe, is the key difference between struggling entrepreneurs and 6 or 7-figure earners.

They understand what market is truly about, and know how to leverage its full potential.

That said, there are a few key takeaways from this article.

First, in order to be successful and rake in huge profits, understand that you need to bring value to the marketplace.

Secondly, view every day as an opportunity to learn something new and further improve your skills.

And lastly, position yourself as a leader whose mission is to bring positive change to the lives of his prospects.

That way, you’ll pave your own path to success.

Which one of these lessons did you find the most valuable? Let me know in the comments below.

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here. 

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. While traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group...

 

Proven Way To Sell On A Webinar Fast

Have you ever tried hosting a webinar for your audience before? What was your experience like?

Webinars are one of my favorite ways to sell my audience on my products & services.

They’re my “secret weapon”, since I use them to promote $1,000 – $10k+ high ticket offers. And, they’ve been working exceptionally well so far for me.

However, I noticed something peculiar while hosting hundreds of webinars.

It’s that the audience sometimes feel a level of uneasiness during the presentation.

And it’s caused by them knowing that, although they’re receiving insanely valuable content for free… There’s bound to be a product pitch towards the end.

What Kind Of Impact Does This Have On The Attendees?

Although they won’t verbally express it, you can bet that most of them will start thinking:

“What’s this guy’s play? What is he trying to sell me?”

It’s no secret that this is how webinars work. I know it, you know it, your audience knows it.

Nobody’s going to go out of their way to make room for a webinar in their schedule, if they’re not getting something out of it.

From the hosts perspective, that’s an opportunity to pitch one of their products and services directly.

Apart from establishing themselves as an authority, and improving the relationship with their audience, obviously.

However, selling is still the primary focus. Nobody has to explicitly say it, everyone on the webinar is aware that this part is coming at some point.

That’s why I wholeheartedly believe that there is a right way, and a wrong way to sell on the webinar.

The wrong way being keeping your attendees in the dark.

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Your offer shouldn’t be kept a mystery throughout the webinar.

It’ll just make the audience uneasy and anxious, because they have no idea what it is that you’ll be trying to sell them.

Fear might be a strong word here…

But, there’s always that creeping sense of dread, which comes from the fact that you might be hard selling them on something they’re not interested in.

 

And the problem with this is that you’re actually dissuading them from buying.

And you’re doing so before you even get to explain what the product/service actually is.

Now, how does this problem arise, in the first place?

The Misconception About The Webinar Offer

The problem is a result of a common misconception about the webinar offer.

Too many people believe that they shouldn’t mention the offer before the pitch itself.

Which obviously isn’t the optimal approach, if you’re aware of the “webinar anxiety” attendees experience.

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Hence, instead of briefly explaining the offer at the beginning of the presentation, they do the complete opposite.

They’re doing everything in their power to make the offer a “secret”. Which is ridiculous, if you ask me.

Like I said, pretty much everyone knows that there’s going to be an offer at some point.

So, what do you gain from keeping the offer a secret? Absolutely nothing.

In fact, you’re only losing the interest of the attendees.

They’ll be focused on trying to figure out what the offer is, rather than paying close attention to the content you’re sharing on the presentation.

Even if that’s not the case, the transition between valuable, relevant content and a hard pitch isn’t exactly smooth.

I’ve said this a countless times before… Nobody, and I mean nobodylikes having products “shoved down their throat”.

Sadly, that’s exactly what the vast majority of people do on their webinars. But, just stop for a second and think about how it looks from an attendee’s perspective.

You’re being friendly, helpful, and informative throughout the entire presentation… And than BOOM! All of a sudden you turn into a sleazy salesman that won’t take no for an answer.

Most people won’t take kindly to this sudden change in demeanor.

Not to mention that, if you’ve waited till the last moment to start pitching… You aren’t exactly giving the prospects enough time to make an informed decision.

And, what’s to stop them from leaving the webinar once the pitch starts?

They’ve already consumed all the content…

The Right Way To Sell On A Webinar

The solution to this problem practically presents itself.

If the problem arises from the audience not knowing about the offer, the answer is obvious.

You should tell them about the offer up front. Ideally, you want to briefly explain what it’s about, during the introduction segment.

Start by introducing yourself and your company. Then, talk about the topics you’ll be covering on the webinar.

And lastly, before you dive in, simply introduce the offer to put the attendees’ minds at ease.

You don’t have to go into much detail. At the start, it’s enough to just tell them what the product is and what it can do for them.

You’ll have plenty of time to thoroughly explain it later.

A few sentences will suffice, for now. It’s enough to give the audience a general idea of what the offer is.

Then, they’ll be ready for it once you’ve gotten to the pitch.

They won’t be caught off guard, and those people who are interested to learn more about it will surely stick around to hear what you have to say.

This will alleviate their anxiety, and in turn – boost your sales!

Simply telling your attendees what you’re selling at the beginning of the webinar doesn’t just erase anxiety, it boosts sales.

The More Opportunities You Give Them To Buy, The More Sales You’ll Accrue 

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This is another reason why you want to introduce your offer both at the start and end of the webinar.

You’re doubling the chances that the audience will check it out, and potentially buy it.

By also introducing your offer at the start, you are:

  1. Eliminating offer anxiety.Attendees can now pay full attention to the content, without worrying about what the offer is and when you’ll start pitching it.
  2. Showing respect for the audience.It shows that you respect the customers and value your time. You’re not insulting their intelligence by pretending that there’s no offer.
  3. Giving them time to deliberate. By introducing the offer at the beginning, you’re essentially giving them the duration of the entire webinar to think it through and decide whether it’s something that piques their interest.
  4. Increasing your chances of closing sales. After you’ve introduced the offer, you can mention it at any point during the webinar. By relating it to the content, you’re making sure it stays top of mind, and emphasizing on it’s importance – thus, boosting your chances of closing sales.
  5. Alleviating potential sticker shock. This is particularly true for high ticket offers. People might be dumbfounded when they hear the price of couple hundred (or thousand) dollars for your high ticket product/service. However, if you mention it at the beginning, you have the rest of the webinar to showcase its value. This will help justify the high price, and it won’t come as a shock to the audience.

Final Thoughts

There you have it – a single, simple tweak that will help you sell way more on your webinars.

Have you ever experienced webinar anxiety yourself? Or, have you attended a webinar where the offer was in the clear from the get-go?

If you have any comments, questions, feedback, or even random thoughts – let me know in the comments below!

Want to learn all about crafting and presenting a compelling webinar that sells?

Then join the Wealth Academy Webinar Specialist Certification Program! 

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive high ticket sales.

Click here to discover how you can launch yourself as a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online. 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

4 Keys To Creating An Irresistible Offer

Every business has got something to sell, be it a product, service, software, etc. However, simply having an amazing product or service doesn’t guarantee sales. In fact, you have to know how to present it. It needs to be an irresistible offer – something the customer can’t say no to.

When presenting your product as an offer, there are a few obvious steps.

First, you need to tell your prospects what it is you’re offering.

Secondly, you need to make it abundantly clear what your offer can do for them.

And lastly, you need to properly price it.

This is pretty straightforward, and most businesses pull it off without a problem.

However, business owners and marketers often make one crucial mistake…

They focus too much on the fact that the consumers should want their product.

This can create a plethora of problems. Namely, they take a slightly more aggressive approach in their marketing efforts.

However, this can often backfire. The customers might get a feeling you’re trying to shove products down their throats. 

And trust me, nobody likes that. Instead, people want the decision to make a purchase to be completely of their own volition.

They want to buy your stuff by choice. Not because you’ve “bullied” them into buying it.

So, How Do You Create An Irresistible Offer? 

First, you need to understand the role you and the customers play.

Your job is to craft an irresistible offer, get it in front of your target audience, and present it in the best light.

Their job, on the other hand, is far simple. They simply need to accept or refuse the offer.

The key here is to present them with something they want to buy. This means the offer needs to be relevant to the people you’re presenting it to, it needs to provide a ton of value, and the prospects need to understand exactly what they’re getting out of it.

If you’re focusing solely on the product, and not what it can do for the end customer, you’ll sound like a sleazy salesman.

The marketing message will feel stretched out. Almost as if you were desperate to make a sale. And, you’ll give off the vibe that you only care about profits, and don’t give two hoots about your customers.

That said, bottom line is – this approach won’t work.

Instead, you should incorporate these 4 key elements when crafting an irresistible offer:

Key #1 – Make It Super Valuable

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I’m may be repeating myself, but I have to stress out that customers are the lifeblood of any business. 

It other words, when crafting your offers, you need to put the customers first.

This means putting the spotlight on the benefits the customers will receive from using your product.

If you’re a great marketer, you can probably sell a useless product just through your powers of persuasion.

But that’s not the point… Not if you want to build a profitable and sustainable business.

You might get a handful of sales by resorting to marketing tricks and gimmicks…

But to create a recurring income stream, you need to develop offers that are extremely beneficial to your customers.

It’s hard to build a solid business on products that promise the world, but don’t deliver any value.

Even if the product itself is great, it doesn’t mean it will sell well.

What you need to ask yourself is what kind of impact can it have on your prospects’ lives.

Does it help solve a real problem? Does it fulfill an existing need of your target market?

Can it help them get a step closer to achieving their goals? Is it something they’re passionate about?

If you can’t answer positively to any of these questions, then you need to go back to the drawing board.

The product or service needs to be in line with the wants, needs, and passions of your target audience.

Remember, what you’re selling needs to be a perfect fit with people you’re selling it to.

Key #2 – Give Them What They Want, Not What You Think They Need

This is another mistake marketers often make.

They’re pushing a product they believe the target market needs.

In doing so, they ignore the signals from the market itself. Comprehensive market research can tell you exactly what your target audience wants.

So, why try and reinvent the wheel? It’s so much easier to give them what they’re already asking for.

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You don’t need to convince them to make a purchase by the sweat of your brow. If they want it, and you have it, they’ll buy it. It’s that simple.

Here’s the thing – we’re typically not highly motivated by our needs. It’s just something that we have to get done. And most of the time, we do it begrudgingly.

On the other hand, we’re passionately pulled towards the stuff we want.

Now, this doesn’t mean you have to ignore the needs of your customers.

It simply means you need to structure your irresistible offer in a specific way.

You want to play on their emotions first – by highlighting the positive changes your product can bring to their life or business.

Then, only after you’ve satisfied their wants, should you present logical arguments as to why they need the solution you’re offering.

Take the online money-making niche, for example. Say you’re selling an information product that teaches them how to leverage digital marketing and create a profitable business.

You should open up by describing what their life will look like, once they’ve built their dream business.

Have them imagine sitting on an exotic beach, drinking a cocktail, working only 2 – 3 hours a day, driving their dream car, and so on…

After that, you can list the logical reasons for making a purchase, like financial stability and the opportunity to create a recurring income stream.

Key #3 – Time Your Offers Correctly

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Typically, business who do well and stick around for a while have an Integrated Product Suite.

Put simply, they have a collection of complementary products/services they can offer. That way, they’re not limiting their profits to a sale of a single product.

And, it also opens up opportunities for cross-selling and upselling. The trick, however, is to present the right offers at the right time.

Here’s what I mean by this… During different stages of your sales funnel, leads have a varying level of awareness and interest.

You can’t expect to sell a high ticket product right off the bat, to someone who’s just subscribed to your mailing list.

I mean, you can certainly try to pitch it, but your conversions won’t be that impressive.

Instead, you need to match the offer with the stage a prospect is in.

At the top of the funnel, these are typically high-value, low-cost (or free) offers.

Further down the line, based on the level of interest someone has expressed, you can offer them different things from your arsenal.

If your offers and the prospects’ interest are aligned, you’ll have a much higher conversion rate.

Additionally, it’s extremely important that you’re up to date with everything that’s going on in your industry.

You need to follow the trends to know what’s in-demand at any given point in time. Why?

Because you need to give your audience what they want NOW. Not what they wanted yesterday, or might want tomorrow.

So, listen to the heartbeat of your target market. And remember that your offers aren’t set in stone.

You can always tweak them to fit what your customers want to buy right now.

Key #4 – Make Your Offers “Fresh”

First, it’s important to make the distinction between a product and an offer.

You can rock the same product for decades, and have tons of different offers for it.

You can change the details of your irresistible offer at any given time. You’re not limited in any regard.

And, in fact, you should do just that  every now and then. You need to keep things fresh and interesting.

You want the offer to appear as something new and exciting. We all love new stuff, it’s in our psyche.

It inherently appears as much better than something old and boring.

Revamping your offers will have the same effect on your customers. It’ll spark their interest simply because it’s something new.

Additionally, if it seems like a better deal than what you’ve previously offered, they’ll be even more hyped about it.

Now, you don’t have to bang your head on the table to come up with something new and original every month.

In fact, what you can do is simply add a sense of urgency by limiting your irresistible offer.

This is incredibly easy to do, and it doesn’t really cost you anything.

Instead of having a boring statement like “buy my product for $9.99”, you can add urgency to make it look way more appealing.

For example, you can say “buy my product for $9.99 until midnight today and enjoy free shipping!”

Sounds a lot more appealing all of a sudden, doesn’t it?

Alternatively, you can also limit the number of available offers. This works for services as well, not just physical products.

For instance, you can offer a special discounted coaching session, for the first 10 people that apply.

This gives your prospects an additional incentive to take action now. If they don’t, they might miss out on a great deal.

Final Thoughts

Remember, it’s your job to craft and present an irresistible offer.

Your customers’ job is to say “Yes” or “No” to it.

In that regard, you want to do everything in your power to persuade them to say yes.

But, not by shoving the products down their throats. Instead, you want to make the offer about them. 

Focus on the benefits they’ll receive when crafting copy for the irresistible offer. And give them what they want, when they want it.

Don’t try to force the issue. Listen to what your target audience is saying, and adjust your offers accordingly.

Want to learn more about crafting irresistible high ticket offers? Offers you can sell for up to $10,000 or more?

If that tickles your fancy, then check out the Wealth Academy High Ticket Offer Specialist Program.

It’s specifically designed to teach you how to leverage your existing knowledge and skills to craft & successfully market your own high ticket offers, that hold the potential to quickly get your business to 6 figures and beyond!

You’ll see the exact same formula I personally use to craft irresistible high ticket offers.

And, by the time you’ve finished the program, you’ll be able to easily replicate it.

Click here to learn more & enroll Today – and launch yourself as a Wealth Academy Certified High Ticket Offer Specialist!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.