Email Conversion Rate Secrets

Email conversion rate is the percentage of subscribers who complete a goal action. Today i share how to increase your email opt-in “conversion” rate no matter the industry you are in. Email marketing might is widely recognized as one of the most powerful marketing channel. Still, few marketers know how to leverage its full potential to truly maximize conversion.

Email marketing appears deceptively simple to an untrained eye. However, in reality, it requires a great deal of experience, testing and tweaking to figure out which practices consistently deliver the best results.

Here are some of the most impactful email marketing “secrets” that I’m personally using in my business.

I’m calling them secrets because although most of them are pretty easy to implement, they are still largely underutilized.

I have no doubt that these strategies will give your email marketing a significant boost, and help you grow your business at a rapid pace.

Let’s dive right in…

#1 – Open Rate Formula Is All About The Incentive

When you’re just starting out, it can feel like the list-building process takes ages.

Even further down the line, your email list might not be growing as fast as you expected it to.

Thankfully, there are a couple of efficient ways to speed things up and acquire a ton of new subscribers.

A great way to increase the speed at which your email list is growing is by giving your website visitors an incentive to sign up to your mailing list.

Here an awesome example by copy hackers original; (your eyes automatically draws itself to the CTA button)

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As you can see, the CTA button “the free ebook” answers the big headline question at the top “where to get stellar messages”.

There are a couple different ways in which you can encourage your visitors to opt in. Still, offering a lead magnet in exchange for their contact information proves to be the most effective.

A lead magnet is essentially a free download that they’re getting in exchange for their email address. It can be anything from a free PDF report, checklist, guide, software trial, etc. depending on your niche.

The type of lead magnet that will perform the best really depends on your niche. Still, simply having one will definitely greatly increase your opt-in rates.

Just make sure it provides relevant, valuable, and accurate information. It will likely be the first contact your potential customers make with your business. So, you want it to leave a great first impression.

#2Contact Form Conversion Rate Boosters 

When it comes to the form itself, you want to make sure that it’s well designed. In other words, it needs to be visually prominent and it needs to grab the visitor’s attention as soon as they land on your website.

Use contrasting colors to draw attention to it. Also, place it somewhere where it will stand out; preferably close to the content your visitors engage with the most.

Furthermore, make sure that the copy on the opt-in form clearly tells them what they’re getting out of the deal.

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If possible, include social proof by telling them how many people have already signed up for your newsletter or downloaded the lead magnet.

This doesn’t need to be anything complicated. You can add a single sentence saying something like: “Join over 10,000 subscribers and receive amazing weekly marketing tips.”

If you look at the example below, you can see that the showing the list size only is already eye catching and beneath that you will also see all the benefits you get for signing up to the newsletter:

#3 – Mobile-Friendly Emails Increases Open Rate

In recent years, smartphones have taken over the desktop’s title as the device most frequently used for checking emails.

If you don’t optimize for mobile, you’re leaving a ton of money on the table by failing to properly convey your message to more than half of your potential customers.

This example clearly shows which email is optimized and more visually pleasing to the receiver:

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Here are a few quick tips that will help optimize your emails for mobile:

  •    Hold off on the images

Mobile-optimized emails need to be clean and simple. You might be tempted go all-out with the email design, but it’s best to resist that temptation.

Otherwise, your emails might take too long to load on phones that rely on a Wi-Fi connection.

  •    Use responsive templates

If you’re not going to design your emails from scratch, chances are you’ll be relying on templates from the email service provider. Make sure the templates you opt for are responsive.

These templates are built to fit the screen they’re being viewed on, and will look great regardless of the device, be it a smartphone, a tablet, or a PC.

  •    Use left-alignment

Phone screens are narrow, so you want to make sure that the first thing the reader sees is the content of the email.

So, if you’re using a template with a left-side column, you want to move it to the right, instead of making the reader scroll back and forth to read your message.

  •    Make Your CTA’s Easy to Click On

This one should be a given – you want to make your call to actions    clickable. Use buttons, since they are easier to click on than links, when using a touchscreen (which most smartphones use nowadays).

Also, make them easy to click on by leaving plenty of room between the button and the text.

  •    Send Them To A Mobile-Friendly Page

Make sure the links in your emails send the readers to a mobile-friendly page. There’s nothing more frustrating for the reader than clicking on a link that redirects them to a page which doesn’t render correctly on their device.

#4 – Keep Cold Email Short To Increase Conversion Rate

Keep your emails short, simple, and to the point.

People are usually checking their emails while commuting, while drinking their morning coffee, or on a lunch break.

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Even if they had the time, nobody would want to spend 15 minutes reading through a single email. You have to understand that your email is just one of many they’ll receive that day.

Try to get your message across in as few words as possible (preferably 150 to 200 words).

Also, make sure to break off the content into multiple paragraphs to make it more readable.

Look at this example above and see how EASY to read and straight to the point high click through emails are vs the long wordy sentences you get way before they’ve reached the CTA in the email: 

 

So, important point here is, to make the email scannable and use bullet points and lists instead of attempting to explain everything through plain text

Let your landing page (whatever it may be) do the talking for you, not your email…you’re email should be the bridge.

#5 – Use Active Voice To Increase Click Through Rate

The easiest way to lose your readers’ interest is to write your emails in a boring, passive voice.

Your emails need to be engaging and motivating. They need to inspire the reader to take action after reading your content.

Make your emails personal. Even though you’re sending the email to hundreds, if not thousands of people all at once, write each one as if you were talking to a single person.

Use the word “you” to address them directly, instead of relying on general terms.

You don’t want your emails to have that standardized, “robotic” corporate voice.

“The more personality you add to the copy, the easier it will be to reach the reader with your message and get them to click on the call to action.”

Conclusion

These are just a few tips that can help you quickly grow and expand your mailing list. There are other effective methods which help increase engagement, and create powerful email marketing campaigns that drive sales on autopilot.

If you’re struggling to write powerful, persuasive emails for your business, that compel readers to take action, I highly recommend checking out my “Email Profit System”.

You see, you don’t need to master the art of copywriting or spend thousands of dollars hiring a professional to write the emails for you.

There’s a faster, easier, much more affordable way to create emails that convert.

I’ve compiled a list of over 500 of my top-performing emails into a single “swipe file”. You can use this resource repeatedly to generate substantial income for your business – on demand!

All you need to do is plug them into your autoresponder. Then, just hit send and watch the money pour into your bank account.

So, if you’re ready to start cashing in on your email list, simply click here to sign up for my “Email Profit System” and get started today!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

7 Ways For Growing Online Businesses In 2019

Here are 7 phenomenal ideas for growing online businesses in any niche market and 2018 has been a truly exciting year for digital marketers worldwide. With the focus on Interactive Chatbots, Social Media Stories, Influencer Marketing, and Live Video the field of online business is more challenging than ever before. From businesses marketing their products and services on Instagram, and online shops blooming everywhere on the net, this year has truly exceeded our expectations. Now that 2018 is long gone, let us share with you  the newest trends for 2019 that were “born” from the minds of digital marketing geniuses.

We are living in a digital era. Nothing can prove it more than this list of 4 ways digital marketing trends changed for online businesses 2019.

#1 Website To Mobile AMP Optimization

Just last year, people all over the world made more internet searches using their smartphones or tablets than their laptops or desktop. This is why mobile optimization is a must, along with investing in a mobile-friendly platform. It’s the only way businesses can attract majority of their website visitors. But most importantly, it’s the only way to convert those visitors into customers.

So, if you want users to come back to your website, and to buy your products or services, make your platform the most mobile-friendly it can be.  You can check out the google amp mobile optimization to get more engagement and increase sales.

#2 Advertise your product on Instagram

2016 has also seen the introduction of ads on Instagram, as well as its new algorithm that can now enable you to reach out to a more specific audience a.k.a the audience you want.

You can now pay to get your business advertised for on Instagram, and many companies are using it to reach more of their target audience. Just as in Snapchat, businesses are using it to share the behind the scenes of their work, which makes them look more reachable, and thus, closer to their customers.

#3 Consumers Reviews

Instead of just being passive consumers, customers are now an active part of online businesses. With the rise of forums, comparison websites, and even Facebook pages and groups, consumers have a lot to say about products and services that were provided for them.

This can definitely seem like a plague to some businesses. However, the smartest ones will know how to use it to their own advantage.

Brands can now use their customers’ experiences as content on their websites and social media accounts. A vouch from a happy customer always being more powerful than any online ad or social media campaign.

Yes, video content is still in. Don’t give up on videos just yet! Now, they are even more popular, and for a reason. Internet users find it easier to watch a 45 seconds video than to read an article or look at a slideshow of pictures.

They find videos more interactive, more alive, and most importantly, more interesting!

So, your company’s new year’s resolution could be creating more video content, and sharing it on platforms such as Youtube, Vimeo, Facebook, or even Instagram for shorter videos.

#4 Social  Live videos

This year has seen the rise of live videos on Youtube, Facebook Live, Instagram. As we said it before, studies show that video content is more interesting than text or photos alone, and live videos aren’t an exception. They allow consumers to be part of the brand experience, which will make them more loyal to it.

#5 Voice Search Trends

Nowadays, people are more busy than ever. So, they find it easier to look for something online using voice search, rather than typing it. It saves time, and as we know well, time is money. Research shows that people use different terms when using voice search. The sentences are often longer or more complex. This is why companies now should focus on including these terms in their keywords list. It might significantly increase their chance of ranking higher in online search engines.

#6 Interactive Apps

Yes, a lot of online businesses think that they don’t really need an app… However, as we stated it earlier, people are spending more time on their phones than ever. And out of that time, up to 52% is spent on apps. So, think about creating an app for your business. Just when you do, don’t forget to optimize it for the app store.

As we can see it, social media has changed the business world completely. It’s now much easier for companies to hear their customers’ complaints and praises. Similarly, with a single click, you can reach out to them and start a real conversation.

So, if you’re a new player in town or just a business who wants to optimize its online presence, think about investing in social media, it is definitely the way to go right now!

#7 Think On Podcast

Focus your efforts on less-saturated forms of content like video and audio while optimizing for less common search engines like YouTube and iTunes.

Plus, these new channels have a very lucrative audience as they are engaged. Did you know that 45% of podcast listeners have a household income of $75,000 or more?

If you don’t have a big marketing budget no worries. These channels aren’t as expensive or competitive yet. You also don’t need a studio to film or record. You can just bust out your iPhone and start recording yourself.

Believe it or not, a lot of people prefer that over studio quality content as it is more authentic.

Well that was the 7 phenomenal ideas for growing online businesses in any niche market

If you are interested in learning how to reliably create powerful, result-oriented ways to increase your profits?

Also campaigns that will help you build brand awareness, attract TONS of new leads & customers, and skyrocket your sales…

Then check out my Money Making Starter Kit. It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

It’s an invaluable resource that will allow you to create winner social media marketing campaigns with ease.

And that’s only the beginning. You’re also getting funnel reports, checklists, 101 marketing secrets, a proven list building system, and a whole lot more…

Click here to get instant access to the Money Making Starter Kit and discover how you can start bringing in 7 figures with your business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

What Is A Sales Funnel And How To Build One

A sales funnel , the purchase funnel, or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. What does it take to build a functional, high-converting sales funnel from scratch? Most aspiring entrepreneurs envision a difficult, complex, convoluted process when they think of sales funnels. Admittedly, it can seem overwhelming when you’re new to the internet marketing scene. However, when you break the sales funnel down into small, actionable steps, the process becomes much easier and even more enjoyable. That’s why, in this article, I’m going to “dismantle” what is a sales funnel and the 3 simple, easy-to-follow steps to create one. Hopefully, this will help you create, launch, and optimize your sales funnels with relative ease.

But, before we jump to the core of the matter, let’s explain what a sales funnel is, for those who might not be familiar with the term.

What Is A Sales Funnel?

In today’s day and age, simply having a website won’t suffice. A single product page won’t convert as high as you’d hope. Chances are, you’ll struggle to close the sales and make a profit.

This is especially true if you’re engaging new prospects, or selling high-ticket products. Most of these people (more than 90%) won’t be prepared to make the purchase during their first contact with your business.

They typically need some convincing before they press that “buy” button. And that, itself, is a step-by-step process.

First, you need to create a landing page that promotes a free offer. The goal here is to get opt-ins by offering your audience valuable content in exchange for their contact information.

You need to ensure that you’re targeting the right people, however. It’s much easier to convert visitors into subscribers if they’re genuinely interested in what you have to offer.

The next step is engaging the traffic, through a series of well-written follow up emails. Finally, after you’ve delivered some more content, you can throw in a couple of promotional emails to pique their interest, get them to the sales page, and close the sale.

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This entire process, and all the pages involved, are the sales funnel.

Let’s take a look at how you would go about building one from start to finish.

The Sales Funnel Stages

It’ll be easier for me to explain, and for you to understand, if we take a closer look at 1 segment of the all-encompassing sales funnel. We call this the “micro funnel” – a smaller, easily digestible chunk of the larger sales funnel.

Let’s use an opt-in funnel as an example, and dissect it. By itself, the opt-in funnel has 3 separate steps, or layers if you will:

  • The Ad – Drives qualified traffic to your landing page
  • The Landing Page – Promotes the Lead Magnet to your audience in exchange for their name and email address
  • Thank You Page – Shows appreciation and helps build a relationship with your subscribers

What’s important here is that the copy of the ad and the landing page need to be aligned. They need to have the same marketing message, tone and vocabulary.

The reason is simple. Your audience expects to see the same thing advertised in the ad, on the landing page itself.

The landing page also needs to do a good job of promoting the free content. It should hint at the main benefit, but not reveal everything.

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Example: My Sales Funnels Specialist Free Cheat Sheet Landing Page

You should also list out the most important takeaways from your content as bullets in the landing page body.

The opt-in form should be simple and to the point. You don’t need to create a complex multi-step form. After all, at this point, all you need is their basic contact information.

Don’t hesitate to tell the audience exactly what they need in your call-to-action. Tell them to enter their name and email, and click the download button to access the lead magnet.

Round it out with a designed “Thank You” page, explaining they’ll receive the content shortly via email.

Importance Of Sales Funnel

Every micro funnel serves a specific purpose in the grand scheme of things.

For instance, the opt-in funnel converts visitors into prospects, by offering a free report in exchange for their emails.

Then, you can have a webinar funnel, where you send out emails to new subscribers asking them to join you on a free webinar.

The third micro funnel can aim to convert them from prospects into paying customers, by promoting one of your lower priced products.

You can then have a funnel for a coaching service, your main offer, cross-sells, upsells, and so on…

Together, they make up your sales funnels. However, if looked at separately, it’s much easier to execute them correctly.

You eliminate the confusion and the overwhelm, and know exactly what steps you need to take from start to finish.

Regardless of the type of micro funnel you’re creating, here are the 3 steps you’ll need to take.

How To Create A Sales Funnel

  1. Start With The Goal

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Although it might seem counter-intuitive to start at the very end, it is the only right approach.

The thing is, before you start working on your funnel, you need to know exactly what you want to accomplish with it. The end goal has to be crystal clear, for you to be able to define steps that will get you there.

So, ask yourself these questions, in order:

What action do you want the prospect to take when they reach the end of the funnel?

How will you engage with them and encourage them to do that?

What kind of interaction do they need to have with your business, which will entice them to click the call-to-action at the end?

Now, the key here is to have a specific and measurable goal in mind.

You can’t simply say “My goal is to make more money.” That doesn’t give you any sense of direction, nor does it help you define the process that will enable you to reach it.

Instead, your goal should be something like “I want to get X amount of people to sign up for my webinar.” This way, you’ll know that you need to create the webinar, build a webinar registration page, and send out webinar invitation emails…

The path sort of reveals itself. Furthermore, you’ll be able to accurately determine the effectiveness of your funnel.

You can always see the exact number of people that have signed up and attended. Leveraging that data, you can tweak portions of your funnel and see exactly which of your marketing efforts are providing the best results.

  1. Engage Your Prospects  

 

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You’ll need to somehow spark their interest and get them excited for your webinar, product, or service.

This is where your landing page and lead magnet come into play. The trick is to deliver relevant, valuable, engaging content that your audience is genuinely interested in.

It helps to present both the offer and the content in a unique and interesting way. The idea is to create an irresistible offer that will both help the prospects, and motivate them to look into your paid solutions.

You’ll need to strike that perfect balance. You want the audience to be interested in learning more, but at the same time, satisfied with the value they received for free.

If you’re selling a comprehensive digital marketing course, you can offer a free guide that talks about a specific segment – lead generation, for example.

The key here is that providing their name and email for a valuable piece of content isn’t a huge commitment. However, it’s vital for you, as an entrepreneur.

Having access to their email essentially means you have your own on-demand source of qualified traffic. And, you can choose to send out additional content and promotional emails whenever you want.

These emails should help form a strong, trust-based relationship, and “push” the prospects further down your sales funnel.

Relevant content, complementary offers, and products with low entry cost are great for boosting engagement at this stage of the funnel.

The objective is to help them overcome the hurdle, and convert them from prospects into buying customers.

It will be much easier to sell your higher priced products to people who have already bought from you, than if you were trying to sell them to cold leads.

  1. Drive Qualified Traffic

 

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There are various ways to generate traffic to your pages. Which one will work the best heavily depends on your business, niche, and the habits of your audience.

For instance, if you’re selling beauty products, you’ll likely find the most success on Instagram. However, if you’re offering B2B software solutions, LinkedIn might be your best bet.

That said, here are some of the most common traffic sources:

  • Paid Google ads
  • Social media
  • Blog
  • Organic traffic (from Web search results)
  • Your mailing list
  • Online videos
  • Solo Ads

Keep in mind that you don’t want just anyone on your landing page. You want qualified leads – people you know are genuinely interested in your business.

This is why targeting the right audience is crucial. Remember, you’re not after clicks on your ad; your goal is to get as many conversions as possible.

Hence, laser-targeting the exact segment of the market, that’s interested in your solutions, is the most efficient and most profitable approach.

This way, you’ll spend less money on advertising, and will have a higher chance of converting these people into loyal customers.

So, take the time to gather the data and learn the defining characteristics of your ideal customer. Create a customer avatar, and use it as a baseline when selecting targeting for your ads.

The Sales Funnel Template, Strategy And Benefits Explained

At this point, you should have a clearly defined goal, a strategy to engage your audience, and a reliable traffic source. So, now you simply need to flip the order around and string everything together.

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View all of these activities as separate tasks. That way, you won’t feel confused and overwhelmed, and you’ll have a decent micro funnel at the end.

Keep in mind; you’ll need to create a micro funnel for each separate goal and transition.

TIP: You can get your FREE sales funnel cheat sheet here for the funnels you need. 

After that, all that’s left is to simply repeat the process, only this time using each micro funnel as one element of the final sales funnel.

Once you have the necessary micro funnels in place, it’s just a matter of stringing them together in the right order.

Depending on what micro funnel the prospect starts from, and where their buyer’s journey ends, there are multiple types of sales funnels:

  1. Opt-in to sale
  2. Opt-in to webinar sale
  3. Blog opt-in to sale
  4. Webinar to sale
  5. Video series to sale
  6. Consultation to sale

Conclusion On What Is A Sales Funnel

When creating your sales funnel, there are 2 things you must always keep in mind.

The first is your end goal, and the second is the product or service you’ll be offering.

For example, say you’re developing a software solution for other companies. You might offer a demo or a free trial in the opt-in micro funnel.

Further down the line, you can send out emails asking the prospects to upgrade to one of your paid plans. The goal, of course, is to get them to the final sale.

Hopefully, the steps I outlined in this article helped out clear some of the confusion regarding sales funnels. My aim was to help simplify the process and give you clear, actionable instructions you can follow to create your own sales funnel.

If you have any questions, or want to share your thoughts on the subject, feel free to let me know in the comments below!

Want to learn more about creating high-converting sales funnels? If you’re looking to automate your customer acquisition process, drive more sales, and scale your profits…

Then sign up for the FREE exclusive, limited-time Guru Funnels workshop.

You’ll get access to the exact same 7-step proprietary formula I use to attract 10-50 high ticket clients ($3k – $10k) a month.

Better yet, I’ll show you how to immediately implement it into your business to skyrocket your profits and dominate your industry.

Click here to register TODAY and reserve your spot, before it gets fully booked.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir onInstagram, YouTube , LinkedIn & FB Group...

 

What Is CRM Systems And Types Of CRM

CRM systems is an acronym for Customer Relationship Management. Now, there have been a number of debates regarding what CRM systems actually is. Some believe it’s a strategy, while others firmly state that it’s a technology.

Technically, both sides are correct…

In essence, the CRM is a strategy for managing relations with potential and existing customers. When people call it a technology, they’re actually referring to CRM systems software solution.

Regardless, the goal of CRM systems is to help improve your business relationships.

What Is CRM Systems And Why It’s Important? 

Well, I’m sure you understand that customers are the lifeblood of any business. Online & offline.

Maintaining a good relationship with them and ensuring customer satisfaction is vital. 

In that sense, CRM systems can help you connect with customers more easily. It also enables you to streamline processes, which ultimately boosts your profitability.

CRM systems includes tools and channels which help you manage your contacts, sales, improve productivity, etc.

So, CRM solutions don’t just influence your relationship with customers. They help improve your relations with colleagues and suppliers, as well.

Does Your Business Need CRM?

When running a business, sustainability is equally important as profitability. If you want to stay in the game for a while, you need to plan for the future.

Hence, you need a solid strategy, which has to include CRM. I’ve seen quite often how neglecting customers ends up being a business’ downfall.

You can’t simply focus on sales & marketing, without including the key player – the consumer.

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Besides, there’s all the data you’re gathering from sales, customer support, marketing, social media, and other channels.

In order to convert that data into actionable insights, you’ll need a proven system. That’s where solid CRM systems can be a tremendous advantage for you.

It helps you put all the pieces together and provides you with a clear view of your customers.

When all your data is stored in one place, life becomes so much easier.

Everything’s streamlined.

All the processes are well defined.

You & your team are more efficient.

Productivity hits the ceiling.

Your customers are satisfied with your products & services.

And, as a result – you’re making more money.

A CRM solution provides that much-needed central hub. From a single platform, you can see all the relevant information.

For instance, customer’s previous interactions with your business. Ir, their outstanding orders, feedback, complaints, service issues, etc.

Most solutions even let you see the information regarding customers’ social media activity.

This goes beyond just their interests and what they liked on the platforms. You can actually see what they’re saying about your business and your competitors.

CRM Systems And Your Marketing & Sales Funnel

The full extent of CRM systems goes way beyond that of a sales and marketing tool.

In fact, when implemented correctly, it becomes an integral part of your business.

From HR to customer service, it provides multiple benefits in virtually all areas.

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Additionally, it can help you understand and gauge the effectiveness of your funnels.

In turn, you’ll have a better idea about the effectiveness of your marketing efforts.

You’ll also be able to make data-backed predictions for the future, and pull strategically advantageous moves accordingly.

The biggest benefit, however, is streamlining your customer service. Let me illustrate with an example:

Say a customer has a complaint, and they post about it on Facebook.

Once you get in touch with them, they’d likely want to resolve the issue in private. Which means switching over to email, or a Skype call.

With a few customers, that might not seem like a problem. However, when there are hundreds of support tickets, it can be challenging to keep track of which post corresponds to which email address.

You’d waste a ton of time going through the same information several times…

CRM systems eliminates these repetitive tasks. It combines all the information you need to resolve the issue, on a single platform.

So, regardless of how many channels the communication spans across… You’ll always be able to keep track of all the necessary info.

Everything’s there, on the dashboard – just a click away.

This will ease the stress on your support team, and drastically boost their productivity.

In turn, their response time will increase. Which means happier customers, more business, and higher profits.

Not Having CRM Systems Actually Costs You WAY MORE Money Than Implementing One

Investing more time into management means you’re taking that time from other activities.

Your sales team should generate a ton of useful data. However, most of the time, this information isn’t stored in one place.

It’s scribbled all over individual sales reps’ notes, or saved on dozens of laptops…

Sometimes, it’s not even written down anywhere. It’s just in the head of a single person.

And, when you want to make decisions based on that data, you’re in a world of trouble.

It can take days, weeks even, to find and sort everything, before you can start using it.

Time you’d otherwise be spending on more profitable activities.

And, what if a vital piece of information gets lost or misplaced?

Information that would’ve otherwise led to a sale… That’s money thrown down the drain.

The bottom line is – it doesn’t have to be this way.

With a good CRM system, you’ll have instant access to all the relevant data. It’ll all be in a single repository.

Much more efficient, wouldn’t you agree?

See, acquiring and managing customer information doesn’t have to be that difficult.

In today’s digital day and age, there are so many software solutions that can make our lives 10x easier.

CRM systems definitely being one of them.

Just think about it for a moment. You’re probably using several communication channels to interact with your customers. They can ask questions, give feedback, file in requests, and send in tickets via phone, Skype, contact forms, email…

If you don’t integrate these channels, you’re wasting a TON of time. Your support & sales teams can’t reach pique performance in these conditions.

Their response will, therefore, be a lot slower. Which leads to unsatisfied customers… And I’m sure I don’t need to explain why that’s a big NO.

How Does CRM Systems Work And Why You Must Have It

1. Improve Your Customer Relationship Management Process

Implementing CRM systems will yield real, measurable results for your business. This includes significant improvements to your bottom line.

Surveys conducted over the past few years all reach the same conclusion.

It’s that CRM solutions boost performance and enhance multiple areas of your business:

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Source: CRM Salesforce Relationship Survey 2014–2016

2. Find And Classify Leads

CRM systems also facilitates lead acquisition. It lets you find new leads quickly, add them to your database, and classify them with ease.

Identifying the right leads will boost your efficiency dramatically. Sales can prioritize leads that are most likely to make a purchase. Similarly, your marketing team can approach leads that require a bit more nurturing, stimulate their interest, and help ease the transition from a prospect to a paid customer.

With CRM, both teams have necessary customer information at their fingertips.

Therefore, they can increase efficiency by focusing their efforts on the right people.

3. Get More Referrals & Positive Feedback

When discussing marketing strategies, companies often tend to overlook the importance of existing customers.

However, the impact referrals, testimonials, and case studies have shouldn’t be taken lightly.

First, maintaining a good relationship with your customers helps bring repeat business.

Secondly, your existing customers may introduce new people to your business.

I’m referring to word-of-mouth referrals, of course.

People are much more likely to buy from a business they trust.

And if their friends trust and recommend YOUR business, they will as well.

Ergo, you got yourself a new customer.

Additionally, featuring positive reviews on your website has a positive impact on your audience.

Once they see others have enjoyed your products & services, they’ll be much more inclined to check them out.

And finally, if you boast excellent customer service, you’re reducing the risk factor. Customers will feel reassured, knowing that, should a problem arise, your support team will promptly fix it.

4. Enhance Your Products & Services

Customer feedback is very important. If you plan on staying in the market for a while, you need to listen to what your audience is telling you.

If they all have the same complaint, it might be time to review your offers. Check customer feedback to see what areas need improvement.

Are there any additional features they require? What’s their view on the quality of your service? Ar they satisfied with your products?

These are all questions you should already have answers to. If you aren’t sure, then you need to start gathering valuable data.

Good CRM systems will do just that.

It’ll gather the necessary information from all your communications channels.

The insights you’ll get will allow you to take the necessary actions. Whether it’s improving your offers, adjusting the price, solving a problem, or even completely revamping your products.

Final Thoughts On CRM Systems

As you can see, your business can benefit greatly from a good CRM system.

Furthermore, implementing a good CRM doesn’t have to cost you a small fortun e.

If anything, they can be quick and easy to implement. Especially if you opt for a cloud-based software.

If you’re just starting out, this might not be the first thing on your mind…

But, further down the line, having accurate data about your customers will be on the very top of your list of priorities.

So, what’s the verdict?

If you’re hoping to build a business that’s both profitable and sustainable in the long run…

Then, the sooner you implement CRM, the better.

Once you see the power of this system in action, you’ll no longer be able to image your business without it.

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

I hope this article sparked your interest, and brought you closer to understanding the importance of CRM.

If you’re interested in specific software solutions, check out this post. 

And, of course, if you have any questions, comments, or feedback…  Feel free to post them in the comments below!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

How To Leverage Negative Keyword Generator Tool

To get the most out of your paid advertising efforts, it’s vital that you discover and bid on your most profitable keywords. They are the heart and soul of your paid ads, ad groups, and landing pages. Using the right keywords will help get your ad in front of people who are genuinely interested in what you have to offer. That said, it’s equally as important to add a few negative keywords into the mix. Therefore knowing how to leverage negative keyword generator is crucial to running a successful campaign.

In essence, negative keywords prevent  your ads from showing to people who are NOT interested in the solutions you’re providing. This can potentially save you a ton of money! After all, you won’t be paying for clicks that will never result in a purchase. Still, the vast majority of advertisers aren’t utilizing this feature to its full potential, if at all.

As a result, they end up overpaying for their paid advertising campaigns. In the event that the costs outweigh the ROI, most of them simply stop advertising on search networks altogether.

But, here’s the thing… You can avoid these pitfalls and cut down on your ad spend by leveraging negative keywords. 

So, let’s see what negative keywords are, how you can implement them in your campaigns, and use them to enhance your paid advertising efforts.

Ready? Let’s jump right in!

How To Use Negative Keywords To Rank Higher In SERP Using Generator Tool To Analyze Negative Keyword Lists To Add In Your Amazon, Google Adwords Or Any Other Campaigns:

How To Use Negative Keyword Generator Tool

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1) Enter a target keyword from your campaign to get suggestions.

2) You will be shown a list of words that are commonly searched alongside your target keyword.

3) Select the words that don’t fit with your product or service, copy them, and paste them into the negative keyword section of your campaign.

What Are Negative Keywords SEO? 

Negative keywords, as the name suggests, are the polar opposite of standard keywords. If you’re leveraging negative keywords, you’re ensuring that, when someone types in that specific word or phrase, your ads will not be shown to them.

 

In other words, they allow you to completely eliminate certain search queries. For instance, if you’ve noticed that a certain keyword is under-performing, you can easily exclude it from your list.

You always want to refine your keywords to maximize relevance and get the highest possible ROI.

Negative keywords are an indispensable tool in that regard. They allow you to ensure your ads only reach your ideal clients.

Similarly to the keywords you’re bidding on, you can assign negative keywords at the account, campaign, or ad group level.

They also come in multiple flavors – broad, phrase, and exact. Essentially, you can choose to exclude an exact keyword, a phrase, or a broad selection of similar words & phrases.

Now, in order to leverage the full potential of negative keywords, it’s vital that you comprehend how these different match types work in practice. So, let’s take a look…

Negative Keyword Generator Tool Match Types

Broad Match

Like I mentioned, with the broad match, the negative keyword you select is matched to different variations of the word/phrase.

Now, there’s one thing you need to be aware of here. Broad match will exclude all queries containing the chosen negative keyword.

However, if it’s a phrase containing 2 or more words, queries that do not contain both will still see the ad.

For example, let’s say you choose the negative keyword “make money online”.

All phrases containing this keyword will be removed – even if the words don’t appear in the same order.

However, if someone types “make money on the internet” or “build an online business”, the add will still go through.

In other words, queries containing only a part of the negative keyword will still see your ads.

Phrase Match

Negative phrase match only excludes the exact phrase you specify.

If a query contains the chosen phrase, regardless of the other words it may include, it will be negated.

Hence, you won’t be paying for any queries which contain the negative phrase.

That said, other search queries will go through without a problem, even if they contain a part of the specified phrase.

Exact Match 

You would only use exact match when targeting very specific queries.

In other words, your ads won’t show only in the event that someone types the exact same keywords you added to your AdWords account.

If it contains any extra words, or mixes up the order, the exact match won’t negate that query.

One thing to keep in mind here is that Display Network and YouTube TrueView campaigns automatically consider all negative keywords as an exact match.

So, you might want to include several iterations of the same keyword.

Here’s an example to better illustrate the nuances between these 3 match types:

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That said, regardless of which network you choose to run your paid campaigns on, it pays to remember that including too many negative keywords can have a detrimental effect on your ability to reach the target audience.

However, having a carefully crafted list can potentially save you hundreds, if not thousands of advertising dollars.

The Benefits Of Including Negative Keywords

There are plenty of benefits to adding negative keywords to your campaigns.

Here are just the few biggest ones, to help illustrate just how powerful asset negative keywords can be:

Higher Click-Through Rate – Negative keywords, like I said, ensure that your ads aren’t shown to people who have no interest in your offers. If your ads only appear in relevant queries, the percentage of people who click them will be much greater.

Create More Relevant Ad Groups – Weeding out irrelevant keywords helps boost the relevance of your ad groups. This way, you’ll be able to craft closely related ad groups which convey your message through a group of relevant keywords.

Save A Ton Of Money – This is probably the biggest benefit. You simply won’t be wasting money on useless clicks. How great is that? You can also add negative keywords which will prevent your ads bidding against each other. Two birds with one… negative keyword!

Improve Your Conversions – Similarly as with the click-through rates, by showing your ads only to relevant people, you’re limiting the amount of keywords you know won’t convert well. For instance, you can include negative keywords containing a competitor’s name, or those you’re positive won’t result in a purchase.

How Do You Add Negative Keywords To Your Campaigns? 

Obviously, you first need to log into your AdWords account.

Then, navigate to the “Keywords” tab on account, campaign, or ad group level.

 

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Then, simply click the “Negative Keywords” tab on the top of your screen.

If you haven’t used negative keywords before, you’ll see the following screen:

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Simply click the “+” sign to add negative keywords to a campaign or an add group.

Here, you can simply type in the negative keywords you’d like to add. There’s also an option to save them as a list for future use, or import an existing list.

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Once you’ve typed in the desired negative words, and selected the campaign or ad group you’d like to add them to, simply hit “Save”.

The AdWords Interface will then redirect you back to the “Negative Keywords” tab.

Here, make sure to check the box next to the keyword(s) you want to add:

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That’s it, you’re good to go!

Advanced (Negative) Search Query Mining

If you’re only bidding on broad match keywords,while ignoring the data from the search queries, you’re likely wasting valuable money.

If you don’t manage your negative keywords together with new opportunities, you’re bound overlook some rather expensive search queries that may very well hinder your ability to attract the right prospects and convert them into paid customers.

Now that you know how to add negative keyword to your AdWords account, let’s take a closer look at which search queries you should actually eliminate.

But first, it’s important that you fully comprehend the difference between a keyword and a search query.

Common Negative Keyword List That Consists Of Keywords And Search Queries

Keywords, in the essence, are simply assumptions. You’re basically hedging on certain words and phrases your target audience might use to find yours or similar products and services with the help of search engines.

The search queries is what they actually type in the search engines to do so. And as you already know, this will likely differ from one person to another.

That said, a relevant keyword will potentially match thousands of different queries.

This is amazing for discover new, long-tail keywords. They’re super-valuable, because they’re undoubtedly relevant for your business, and are lower in volume – meaning not a lot of people bid on them, so the cost is significantly lower.

That’s why it pays to dig through different search queries containing a specific keyword. You’ll be able to uncover new, cost-effective keywords with the potential to bring in tons of new leads and customers.

How To See Negative Keyword In Adwords

AdWords: 3 Ways to Find Negative Keywords
  1. To reach the Search Terms Report, click on the Keywords tab and then select Search terms.
  2. Use Google auto-fill results to identify potential negative keywords.
  3. In the new AdWords interface, click the wrench icon in the upper right and select Keyword Planner.

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My Thoughts Negative Keywords Lists, Campaign And Generator Tool

Creating a list of negative keywords and going through thousands of search queries is a time-consuming process.

However, it’s extremely important if you want to efficiently promote your offers through paid advertising.

It helps ensure that every dollar spent leads to an opportunity to grab a new buyer.

And, it allows you to discover new opportunities that will help you maximize the results of your paid advertising efforts.

Adding the right negative words helps streamline your ads and ensures they’re shown only to people who are genuinely interested.

This way, you’ll be able to convey your message to your ideal target audience.

And, your advertising dollars will go towards impressions and clicks that are extremely likely to result in qualified leads, and eventually – sales.

So, are negative keywords worth your time?

Definitely!

The process of adding them might be tedious…

But, it’s also necessary if you want the best possible results out of your paid advertising campaigns!

I hope you enjoyed learning about negative keywords, and that this post helps you maximize your paid advertising ROI.

If you have any comments, questions, or feedback, feel free to voice your opinion in the comments below.

Also, don’t forget to share this with your friends on social media. They deserve to know this too!

Are you looking to learn more about paid advertising?

What if I told you I was willing to share my proven 3-step formula that can generate 500-1000 red-hot leads for your business every month? 

Then click here to gain instant access to Traffic Mastery Intensive, and learn how you can take your business to 6 figures and beyond!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Copywriting Mistakes That Are Killing Your Conversions (And How To Avoid Them)

Copywriting is a crucial skill all marketers need to possess. Naturally, not everyone is born with a talent for it, so copywriting mistakes are bound to happen, even to seasoned copywriters.

But, there’s an obvious problem with this. Poorly written copy will do you more harm than good.

It will turn visitors off, instead of convincing them to buy your stuff.

However, there’s no reason to be alarmed.

Although mistakes will inevitably happen, you can always learn from them and gradually hone your copywriting skills.

In turn, you’ll see your conversion rates steadily increasing.

In this article, I want to talk abut 5 common copywriting mistakes and how to avoid them.

Chances are, you might not even be aware that you’re making some of them.

Still, ignorance is never a solid excuse.

So, read about these 5 copywriting mistakes, and try to spot & correct these conversion killers in your copy:

1. You’re Writing To The Wrong Person

This is one of the classics. And it’s also fairly difficult to spot, from the writer’s standpoint.

It usually happens when you write copy without enough information on your ideal customers.

Unless you’ve done comprehensive audience research, you’re essentially just speculating who’s interested in your offers.

And, this may come as a surprise… Those speculations are usually way off.

You might have a completely skewed perception of your target audience. In that case, the copy won’t resonate with the person reading it.

For example, let’s say you’re writing a sales page for a weightless product. And, you assume most of your target audience are women between 20-35.

You’d probably focus on benefits of having more energy, reducing stress, and getting a fit, beach-ready body.

If, in reality, the bulk of your audience are women over 45, the message you’re sending won’t hit home.

The reason is simple – these women are primarily concerned with their health and overall well-being.

Another way you can write to the wrong person is when you mistake who the decision maker is. This often happens in the B2B environment.

For instance, you’re writing to a person on a certain position, while someone else in the company has the final say whether or not to buy the product.

The point remains the same. You copy won’t be good and your conversions will suffer, if you’re writing to the wrong person.

How To Avoid This

The solution to this mistake is quite obvious, really. You need to research your target audience before you start writing.

But, don’t just stop at learning who the person you’re writing for is. Create a buyer persona, and get to know your ideal customer.

2. You’re Focusing On The Wrong Question

This one’s pretty common, even among copywriters. So, don’t beat yourself up if you’re making this copywriting mistake.

Of course, the question I’m referring to is how you’re going to craft a specific piece of copy.

Most people believe that, if their show off their writing skills, their copy will look more impressive.

Needless to say, this couldn’t be further from the truth. Nobody’s going to buy from you because you seem smart and eloquent.

They’re going to buy because they want what you have to offer. Hence, the how isn’t as important as what you’re saying.

The copy you write might be Nobel prize-worthy… But, if it’s sending the wrong message, it won’t get you any sales.

How To Avoid This

Before you sit down to write, ask yourself what it is that you need to say. What message should your copy convey?

Remember, in order to convince someone to buy, you need to tell them what they want to hear.

Hence, you should focus on their wants, needs, problems, and goals.

The copy needs to be about the prospect, more so than about the product itself.

It needs to tell them what the product can do for them. 

Use this as a starting point to craft persuasive sales arguments.

Then, and only then, start thinking about how you’re going to put it all together into a well-written sales page.

As you can see, knowing your audience the leitmotiv of compelling copywriting.

3. You List Way Too Many Benefits

This might sound a bit counter-intuitive, since everyone tells you to focus on benefits, not features.

And that’s a rule you should abide by. Nobody wants to hear about every single feature of your amazing software…

They want to know how it can help them streamline processes, and save time & money.

However, there’s a small catch here… Copywriting mistakes aren’t always easy to spot at a first glance.

You might not realize it, but you can very easily go overboard with the benefits.

There are two main reasons for this. First, if you try to cover everything, your list will be enormous.

Instead of having a positive effect on the reader, it will seem like a drag.

Lists are boring by nature. And if yours has 20+ items on it, chances are they won’t even bother reading all the benefits.

Secondly, your sales page will sound too generic. Way too many marketers follow this approach.

Therefore, all sales pages promoting similar products look & sound pretty much the same.

And finally, if you’re listing over a dozen benefits, it might sound a bit too good to be true.

If the prospects reaction to reading the list is “How did I even live without this?”, they’ll likely come to the conclusion that something does add up.

And people are fed up with false advertising. If you give them a reason to doubt the integrity of your product, they’ll be gone for good.

How To Avoid This

Put the spotlight on the few biggest benefits the customers will receive.

Craft your message around them. If something else seems equally as important, you can always include it in the body of the copy.

This way, you won’t have a boring list, and you’ll stand out from everyone else.

4. You Fade Out Before You’re Done

Another one of the common copywriting mistakes is “fading out” too early.

This tends to happen often, among rookies and veteran copywriters alike.

They start off strong, with a powerful headline. Then, they hook the prospect in with a great opening and engaging story.

The prospect is “on it’s toes” throughout the whole body of the copy.

And then, towards the end, it just kind of flops…

Towards the end, you just want to be done with it and call it a day. Hence, people often rush it.

The result is a mild, bland close, with a weak CTA.

And the thing is – this is the most important part. It should be the strongest.

It’s your final chance to convince the reader to click that “Buy Now” button!

It’s what helps you seal the deal and close the sale. And if you lose focus, pace, and urgency by this point in your copy… it’s all for naught.

How To Avoid This

The obvious answer is to review your copy before you publish it/send it to a client.

Slowly and carefully read through the close. Then, be honest with yourself. Did it manage to convince you?

Are you hyped about the product and eager to whip out your credit card? Not really? Then, neither will you prospects be…

If you can’t be objective with your own copy, ask a friend or colleague to help you out. Have them read the page, and give you their impressions.

So, always read through the last few paragraphs of your copy. If it doesn’t have the desired effect, rewrite it.

Spend as much time as you need to ensure it’s compelling and convincing.

It’s best to spend the extra time now, than spend the same amount of time later, once you’ve figured out the copy isn’t producing the results you’re hoping for (and you’ve already missed out on a decent number of customers).

5. You Sound Like A Car Dealer

You know what I mean… Those people who are borderline forcing you to buy a new car.

Even if you’ve explicitly said that you’re not interested. Multiple times.

These pushy types are the worst. Nobody likes to feel like they were forced into making a buying decision.

They want every purchase to be their conscious choice.

Therefore, when someone runs into sales-y copy that’s too pushy, the red light suddenly goes off.

Our internal alarms start ringing, signaling that we’re “in danger”. That something’s not right.

And these aren’t just my impressions, mind you. There’s a ton of data to back this claim.

It’s been proven time and again that conversational style of copywriting has a much better effect on prospects.

Your conversions will soar if your copy gives persuasive arguments and explains how someone would benefit from the offer, rather than trying to shove the product down their throat with an aggressive approach.

Bottom line is – your copy needs to be persuasive. However, persuasive and pushy are two completely different categories.

How To Avoid This

Simply by ensuring that you refrain from being pushy or manipulating your customers.

Don’t tell them their life will fall apart if they don’t buy your product. Tell them how much easier it will be if they do.

Treat your audience with respect. Use conversational language, as if you were simply recommending a product to a friend.

And, position yourself as someone who’s genuinely trying to help the customers, rather than as a business owner looking to make a ton of money off of them.

Conclusion

If you’re making all of these copywriting mistakes, you’re probably thinking:

“Well, I clearly suck at copywriting. It’s no surprise I can’t sell anything to anyone.”

In reality, the situation isn’t so grim. Most copywriters make these mistakes, all the time.

The difference is, they’re aware of the fact that they’re making them.

And they take the necessary time to review their copy and correct the mistake.

You should do the same. Don’t consider your sales page finished when you’re done writing.

It’s ready to be published once you’re finished editing it. 

So, don’t be too  hard on yourself. Simply review all your drafts and correct these copywriting mistakes before you hit that “publish” button.

Which of these copywriting mistakes was the most eye-opening, or the biggest shock to you?

Are there any other copywriting mistakes you know you’re frequently making in your copy?

Let me know in the comment section below!

And, if you want to learn more about persuasive copywriting and hone your skills to boost your sales and conversions…

Then I invite you to join the Wealth Academy Direct Copywriting Specialist Certification Program.

Here, you’ll learn proven formulas 7-figure earners use to write compelling copy that sells.

By the time you’ve acquired your certification, you’ll have complete mastery over the art & science of direct copywriting.

Ready to scale your profits and take your business to the next level?

Then enroll TODAY and launch yourself as a Wealth Academy Certified Direct Copywriting Specialist!

Shaqir Hussyin 😉

About The Author

Your Millionaire Mentor
Shaqir Hussyin

copywriting mistakes, advertising copywriting, how to avoid copywriting mistakes, common copywriting mistakes, effective copywriting, direct response copywriting

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

1 Simple Trick To Remove Buyer’s Doubt And Close More Sales

Have you ever heard of the term buyer’s doubt?

Throughout the years, I’ve noticed that only a small percentage of entrepreneurs and business owners are familiar with this phenomenon.

And that’s quite unfortunate, considering that it can have a significant impact on your sales and profits.

So, I decided to create this article to explain what buyer’s doubt is, and how you can overcome it.

Let’s start off with a simple example:

You’ve got an excellent product,  a great marketing campaign, and are driving lots of targeted traffic to your offers.

Everything seems to be working as intended, yet for some reason, you’re not making nearly as much sales as you were hoping to.

So, what’s the problem? What’s stopping people from taking the final step and clicking that “buy” button?

In that final moment of indecision, the customers are experiencing what’s known as the “buyer’s doubt”.

They might doubt the quality of your products and services… Or they might doubt that they’ll receive the benefits you advertise…

They might even deem the price too high for something they’re not sure will help them solve a problem or reach a goal.

In other words, they doubt the claims you’ve made regarding the particular offer.

So, what can you do to put their mind at ease?

You Need To Eliminate Or At Least Minimize The Risk Factor

It’s not that they don’t want to pay for your product… It’s that they’re afraid of paying for something that won’t deliver the desired results.

And frankly, who can blame them?

There are so many false “gurus” and “experts” out there who promise the world, but never deliver on their promises.

If they have been burnt before, people will be especially careful when making a purchase from a business for the first time.

You see, trust is the key factor here.

If they don’t know you and your business, you can’t realistically expect them to take your word for it and invest their hard-earned money into your products.

You need to earn that trust first.

Relevant and valuable content will reassure them that you’re an expert in your field.

Testimonials and reviews from previous customers also help build a level of trust.

But nothing beats a good old  guarantee.

Having A Guarantee Is A Must In Today’s Business World

Guarantees are the most powerful way to remove buyer’s doubt, for several reasons.

First, they signify that you’re confident about your products and services, and their ability to provide the benefits and results you’re advertising.

Secondly, they shift the risk from the customer to you. If anything goes wrong with the product, or they’re not satisfied with the service they receive, the customers know that they’ll be adequately compensated.

This helps build that important trust, and ensures that they’re making the right decision.

Here’s an example of a well framed money-back guarantee by MIDCO:

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Just think about it… Say you need to buy a new washing machine.

I’m convinced you’d want at least a 3-year guarantee on it.

That way, your investment is 100% safe, and if it breaks down for some reason, you’re not the one paying for repairs.

The same principle applies to online business, regardless of if you’re selling physical products or providing services.

The Timeframe Of Your Guarantee

When putting together a guarantee, you first need to determine its timeframe.

In other words, you must specify how long the guarantee will be in effect.

Generally speaking, the longer the timeframe, the safer the investment and more people will opt to complete their purchase.

There isn’t an exact formula for calculating the timeframe, but there are some general guidelines.

If you’re selling software or information products, 30-60 days is an acceptable timeframe.

If you’re selling physical products, it really depends on the type of products in question. Some can be covered with a guarantee that lasts several months, while other need to be covered for several years.

In any case, you should think about how long it will take for the customer to check out your product and determine if it suits them.

That should be the basis of your guarantee’s timeframe.

When Your Guarantee Is In Effect

You need to specify the circumstances in which the guarantee applies.

What I mean by this is that you need to list out conditions in which the guarantee is no longer valid.

After all, you don’t want to have to pay for a misuse of a product.

For instance, if you’re selling TVs, and a customer tops it over and breaks the screen, that shouldn’t be your problem.

If, however, it suddenly stops working after a few months, then you’re obligated to service it.

You want to make sure that the guarantee covers the intended use of the product – nothing more, nothing less.

However, things become a bit more interesting when you’re offering a guarantee on an information product.

Say you’re selling some sort of a training program. After a while, a customer wants a refund.

The trouble here is, you’re not even sure if they used the product at all… What you can do is request that they prove they’ve genuinely invested effort and gone through the program.

After that, if they’re not satisfied, you should give them their money back.

Alternatively, you can offer an unconditional money-back guarantee. This is a bit riskier on your part, since a no-questions-asked guarantee means you’ll issue a refund every time, without exception.

However, this type of iron-clad guarantee removes any risk from the customer, and will likely result in more sales overall. So, even with a few refunds, your profits might still be higher.

However, I only suggest this approach if you’re 100% confident in what you’re offering, and are certain that the customers will receive massive value from the product.

Tell Them Exactly What You’re Offering As A Part Of Your Guarantee

When creating a guarantee, you should leave no room for ambiguity.

The customer needs to know exactly what is covered by your guarantee.

This is especially important if you’re running an ecommerce business.

Does your guarantee cover the shipping costs of returning an item?

Must the item be returned in its original packaging?

Is there a possibility to exchange the item for something else from the store?

If the item is damaged during transportation, can the customer expect to receive a new one and when?

Here’s how the company FiftyThree does it:

 

There are tons of technical questions that you want to make sure to cover in your guarantee.

Additionally, you must also specify how someone would go about claiming the guarantee.

For some products, it’s as simple as contacting you via email, while others might require both email correspondence, return address, and even some additional information.

Conclusion

Regardless of how good your products/services are, and how compelling your offer is – a strong guarantee is necessary to remove any doubt the buyers might have.

When creating your guarantee, think about the reasons which would prevent the potential customer from going through with their purchase. Try to address these issues in your guarantee and put them at ease by showcasing that their satisfaction is your top priority.

A guarantee that eliminates the risk factor for the customers will help make the purchase an easier and much safer decision. This will inevitably result in more sales and higher profits, since they’ll have nothing to lose and everything to gain.

However, the most important part is that you can deliver on your promises. If a customer is covered by your guarantee, and you refuse to reimburse them, you’re risking a lawsuit and your reputation will take a huge blow.

Want to learn more tips & tricks and proven marketing strategies that will help you scale your business and shoot your profits through the roof?

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

buyer doubt, buyer's doubt, how to overcome buyer's doubt, buyer's doubt definition, what is buyer's doubt, guarantee, how to create a guarantee, elements of a guarantee

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

9 Steps For Writing A High-Converting Sales Letter

A well-written, compelling, high-converting sales letter is an integral part of every successful marketing funnel.

It’s the final link between an interested prospect and a purchase.

Therefore, it needs to more powerful and more convincing than all your other marketing endeavors.

A sales letter must “attack” the pain points of your prospects, outline the biggest benefits, present strong sales arguments, and weave everything together into an interesting and enticing story.

After someone reads your sales letter, they should feel compelled to make the purchase. It needs to remove any doubt they might have, and convince them that your product will indeed help them solve a burning problem or achieve a certain goal.

Undeniably, this sounds like a tough challenge for anyone that isn’t a copywriter by profession… That’s why so many entrepreneurs and business owners are willing to hire professionals to create one for them.

But, you don’t have to spend $1,000+ on freelancer fees…

Once you understand the process, you can craft a powerful, high-converting sales letter yourself.

You might not thing of yourself as a great copywriter, but you have an innate advantage… You know your products and your target audience better than anyone.

When you combine that knowledge with the process I’ll show you in this article, you’ll be able to craft killer sales letters with ease.

The Swipe File

If you’re staring at a blank page, waiting for the inspiration to strike, you won’t get very far.

Instead of trying to write the entire sales letter in one go, I suggest you take a fundamentally different approach.

First, before you write a single word, you should create what I like to call a “swipe file”.

This file should contain information on your product and the offer you’re going to present on the page.

List out the most important features and unique characteristics of your products, the main benefits they’ll receive, the price, and anything else a potential customer would likely want to know about the offer.

You can also create a “skeleton” of your sales letter, by writing out headlines for different sections and jotting down the most important things you want to cover in each section.

This may seem like an extra step, but it will be a great resource for when you actually start writing.

The swipe file is meant to give you a solid work frame, the basis which you can build upon once you start creating the sales letter.

Sure, you might have all this information in your head, but it’s much clearer once you have all the information laid out in front of you, black on white.

Once that’s taken care of, it’s time to get creative and start crafting your high-converting sales letter.

Here are the 9 steps for a high-converting sales letter:

Step 1 – The Headlines

The headlines are arguably the most important part of your copy, and deserve special attention.

They must be powerful and enticing, since their job is to “pull the reader in” and pique their interest to the point where they want to read the entire letter to find out what the offer is all about.

The main headline should hint at the biggest benefit your customers will receive, without revealing too much detail.

It needs to spark their curiosity and give them a good enough reason to stay on the page and learn more about your product or service.

Here’s an example of the headline we used for Guru Funnels:

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It’s short and to the point. It tells you exactly who the offer is for and what results you can expect.

Throughout the copy, you’ll have multiple headlines. Although the main headline is vital for grabbing the readers’ attention and keeping them on the page, the headline of each section also plays an important role.

You see, not everyone who lands on your page will be willing to set aside 15+ minutes to read through the whole sales letter. In fact, most people will skim through it and read only the most important parts.

That’s why your headlines need to be interesting and informative enough to keep their attention and give them a general idea about the offer.

If you manage to pull this off, they might scroll back up and read the whole thing. Or, they might even click the “buy” button without having read the whole thing.

So, spend as much time as you need to create compelling headlines that will grab and keep the attention of your audience.

I recommend spending at least as much time on coming up with great headlines, as you would on writing the rest of the copy.

Step 2 – Their Burning Problem

The opening part of your sales letter should be dedicated to your potential customers.

More specifically, it needs to talk about their burning problem – the biggest issue that they’re looking to resolve with the help of your product.

Remember, your product is the solution. And you don’t want to lead with the solution without first dissecting the problem.

So, at the very beginning of the sales letter, create a narrative that revolves around the difficulties, obstacles, frustrations, and pain points your prospects are experiencing.

You need to aggravate that problem and convince them that it can’t be left unchecked.

Make sure that, after reading the first section, they are eager to find out what the solution to their problem is.

Step 3 – Relate

Next, make sure the reader understands that they are not the only one facing that specific issue.

Tell them that you’ve been in their shoes. Empathize with them.

Show them that they’re not alone, and that you know how they feel and what they’re going through.

And, most importantly – talk about how you’ve overcome the challenges they’re facing.

This segment of the sales letter should help you form a strong bond with the audience.

It also helps gain their trust and boost your credibility.

Once they know that you have experienced the same hardships, and have managed to find a good solution, they’ll be far more open to listening to what you have to say.

That’s when you can “plug in” your solution to their problem.

Step 4 – The Solution

Here’s where you want to introduce your product or service.

However, you need to be tactful…

Naturally, you’ll be tempted to start singing praises about your product and talking about every little detail and feature.

However, keep in mind that you are offering a solution.

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What this means is that you shouldn’t be listing features and telling them how amazing your product is.

The truth is, they don’t care.

All your prospects want to know is how the product can help them.

What kind of impact will it have on their life or business?

That’s what you need to focus on – the benefits they’ll receive, rather than the product’s features.

Paint a picture for them. Explain what their life would look like if they solved their burning problem, or achieved their desired goal.

Step 5 – Bullets

At one point, you want to break the monotony and give the readers a much-needed reprieve from the huge chunks of text they’ve been reading.

This is best done through bullet points.

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Much easier to read than a chunk of text, wouldn’t you agree?

Not only that, but the readers are far more likely to remember the key benefits if presented in this manner.

“Bullets” are awesome for a number of reasons:

One – they make the copy much easier to read.

Two – they sum up the offer and the benefits for those who’ll just skim the page.

Three – the benefits stand out more and are much easier to remember when presented as bullet points, than when mentioned through several paragraphs.

Step 6 – Social Proof

For the readers who are still on the fence, the best way to remove doubt and win them over is by providing social proof.

These can be testimonials or reviews from satisfied customers, or even entire case studies that showcase the positive effects of your products.

If possible, use images of your customers to solidify the testimonials, and showcase that they are genuine feedback from real customers, not just something you made up.

Alternatively, you can include video testimonials as proof, if some of your customers are willing to provide these for you.

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Testimonials help portray your community and instill a certain level of trust that you couldn’t otherwise attain, regardless of how good your copy is.

So, unless your product is brand new and you haven’t received any feedback on it yet, make sure to include testimonials on your sales letter.

Step 7 – The Offer

In this step, you’ll need to frame the offer, state the price, and convince them that it’s a great investment.

Obviously, first you’ll want to tell them what’s included in the offer.

However, don’t get too technical here. Explain what they’re getting, but use the same vocabulary and tone that your audience would use.

Then, introduce them to powerful sales arguments that make the offer irresistible.

Make sure they understand why your product is different, unique, and ultimately – better.

Show the readers that the value they’re getting far outweighs the price point, and that you’re offering them an amazing deal.

Additionally, bonuses and a guarantee make your offer look even more enticing, so consider including those as well.

Step 8 – The Close

Before you wrap it up, you need to tell the prospects what they need to do next.

In other words, you need to create a strong call to action that will encourage them to finalize the purchase.

It should be clear, concise, and tell them exactly what to do, whether it’s to buy a product, enroll in a course, schedule a call, etc.

Once someone is ready to buy, you want to make that process as simple as possible.

So, don’t include complicated, multiple-step forms in your call to action.

One line of text, with a CTA button that stands out from the rest of the page will do just fine.

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

See how the CTA button “pops-up” and sticks out from the rest of the page?

Also, if possible, redirect them straight to check out once they click the “buy” button, and make the process quick and easy.

You can end the sales letter with a heartfelt post scriptum message. It should remind them why they’re here in the first place and how much easier their life would be after picking up your solution.

Step 9 – Review

Once you’ve finished writing the sales letter, it’s time to go over it a few times and make sure it’s ready to be designed and posted on your website.

First, read aloud a couple of times to see the flow of the copy. If something seems out of place, too complicated, or confusing, consider rewriting that part.

Then, thoroughly go through the copy once more. Make sure there are no spelling or grammatical mistakes.

Also, pay attention to the structure of the copy. Try and envision how it would look after being designed. You want it to be visually attractive, as well as compelling.

Finally, make sure all your clickable links and videos (if you’ve included them) are working properly.

After you’ve done editing, your high-converting sales letter is good to go!

Conclusion

Writing effective, compelling, high-converting copy is a skill.

And like any skill, it can be learned. It will also likely take some practice before you get on the level where you’re able to create killer sales letters with relative ease and reliably convert prospects into paid customers.

However, the steps I shared with you in this post will give you a great place to start. If you follow these 9 steps and include everything I listed in your sales letter, you can’t go wrong.

Want to learn more about the art & science of writing high-converting copy that sells?

Then I invite you to enroll in the Wealth Academy Direct Response Copywriting Certification Program.

You’ll learn how to craft powerful, compelling sales copy to consistently acquire new lead & customers and skyrocket your profits.

Click here to discover how you can launch yourself as a Wealth Academy Certified Direct Response Copywriting Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.