How To Leverage Negative Keywords To Streamline Your Paid Advertising Campaigns

To get the most out of your paid advertising efforts, it’s vital that you discover and bid on your most profitable keywords. They are the heart and soul of your paid ads, ad groups, and landing pages. Using the right keywords will help get your ad in front of people who are genuinely interested in what you have to offer. That said, it’s equally as important to add a few negative keywords into the mix.

In essence, negative keywords prevent your ads from showing to people who are NOT interested in the solutions you’re providing. This can potentially save you a ton of money! After all, you won’t be paying for clicks that will never result in a purchase. Still, the vast majority of advertisers aren’t utilizing this feature to its full potential, if at all.

As a result, they end up overpaying for their paid advertising campaigns. In the event that the costs outweigh the ROI, most of them simply stop advertising on search networks altogether.

But, here’s the thing… You can avoid these pitfalls and cut down on your ad spend by leveraging negative keywords. 

So, let’s see what negative keywords are, how you can implement them in your campaigns, and use them to enhance your paid advertising efforts.

Ready? Let’s jump right in!

What Exactly Are Negative Keywords? 

Negative keywords, as the name suggests, are the polar opposite of standard keywords. If you’re leveraging negative keywords, you’re ensuring that, when someone types in that specific word or phrase, your ads will not be shown to them.

In other words, they allow you to completely eliminate certain search queries. For instance, if you’ve noticed that a certain keyword is under-performing, you can easily exclude it from your list. You always want to refine your keywords to maximize relevance and get the highest possible ROI.

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Negative keywords are an indispensable tool in that regard. They allow you to ensure your ads only reach your ideal clients.

Similarly to the keywords you’re bidding on, you can assign negative keywords at the account, campaign, or ad group level.

They also come in multiple flavors – broad, phrase, and exact. Essentially, you can choose to exclude an exact keyword, a phrase, or a broad selection of similar words & phrases.

Now, in order to leverage the full potential of negative keywords, it’s vital that you comprehend how these different match types work in practice. So, let’s take a look…

Negative Keywords Match Types

Broad Match

Like I mentioned, with the broad match, the negative keyword you select is matched to different variations of the word/phrase.

Now, there’s one thing you need to be aware of here. Broad match will exclude all queries containing the chosen negative keyword.

However, if it’s a phrase containing 2 or more words, queries that do not contain both will still see the ad.

For example, let’s say you choose the negative keyword “make money online”.

All phrases containing this keyword will be removed – even if the words don’t appear in the same order.

However, if someone types “make money on the internet” or “build an online business”, the add will still go through.

In other words, queries containing only a part of the negative keyword will still see your ads.

Phrase Match

Negative phrase match only excludes the exact phrase you specify.

If a query contains the chosen phrase, regardless of the other words it may include, it will be negated.

Hence, you won’t be paying for any queries which contain the negative phrase.

That said, other search queries will go through without a problem, even if they contain a part of the specified phrase.

Exact Match

You would only use exact match when targeting very specific queries.

In other words, your ads won’t show only in the event that someone types the exact same keywords you added to your AdWords account.

If it contains any extra words, or mixes up the order, the exact match won’t negate that query.

One thing to keep in mind here is that Display Network and YouTube TrueView campaigns automatically consider all negative keywords as an exact match.

So, you might want to include several iterations of the same keyword.

Here’s an example to better illustrate the nuances between these 3 match types:

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That said, regardless of which network you choose to run your paid campaigns on, it pays to remember that including too many negative keywords can have a detrimental effect on your ability to reach the target audience.

However, having a carefully crafted list can potentially save you hundreds, if not thousands of advertising dollars.

The Benefits Of Including Negative Keywords

There are plenty of benefits to adding negative keywords to your campaigns.

Here are just the few biggest ones, to help illustrate just how powerful asset negative keywords can be:

Higher Click-Through Rate – Negative keywords, like I said, ensure that your ads aren’t shown to people who have no interest in your offers. If your ads only appear in relevant queries, the percentage of people who click them will be much greater.

Create More Relevant Ad Groups – Weeding out irrelevant keywords helps boost the relevance of your ad groups. This way, you’ll be able to craft closely related ad groups which convey your message through a group of relevant keywords.

Save A Ton Of Money – This is probably the biggest benefit. You simply won’t be wasting money on useless clicks. How great is that? You can also add negative keywords which will prevent your ads bidding against each other. Two birds with one… negative keyword!

Improve Your Conversions – Similarly as with the click-through rates, by showing your ads only to relevant people, you’re limiting the amount of keywords you know won’t convert well. For instance, you can include negative keywords containing a competitor’s name, or those you’re positive won’t result in a purchase.

How Do You Add Negative Keywords? 

Obviously, you first need to log into your AdWords account.

Then, navigate to the “Keywords” tab on account, campaign, or ad group level.

 

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Then, simply click the “Negative Keywords” tab on the top of your screen.

If you haven’t used negative keywords before, you’ll see the following screen:

Simply click the “+” sign to add negative keywords to a campaign or an add group.

Here, you can simply type in the negative keywords you’d like to add. There’s also an option to save them as a list for future use, or import an existing list.

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Once you’ve typed in the desired negative words, and selected the campaign or ad group you’d like to add them to, simply hit “Save”.

The AdWords Interface will then redirect you back to the “Negative Keywords” tab.

Here, make sure to check the box next to the keyword(s) you want to add:

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That’s it, you’re good to go!

Advanced (Negative) Search Query Mining

If you’re only bidding on broad match keywords,while ignoring the data from the search queries, you’re likely wasting valuable money.

If you don’t manage your negative keywords together with new opportunities, you’re bound overlook some rather expensive search queries that may very well hinder your ability to attract the right prospects and convert them into paid customers.

Now that you know how to add negative keyword to your AdWords account, let’s take a closer look at which search queries you should actually eliminate.

But first, it’s important that you fully comprehend the difference between a keyword and a search query.

Keywords, in the essence, are simply assumptions. You’re basically hedging on certain words and phrases your target audience might use to find yours or similar products and services with the help of search engines.

The search queries is what they actually type in the search engines to do so. And as you already know, this will likely differ from one person to another.

That said, a relevant keyword will potentially match thousands of different queries.

This is amazing for discover new, long-tail keywords. They’re super-valuable, because they’re undoubtedly relevant for your business, and are lower in volume – meaning not a lot of people bid on them, so the cost is significantly lower.

That’s why it pays to dig through different search queries containing a specific keyword. You’ll be able to uncover new, cost-effective keywords with the potential to bring in tons of new leads and customers.

Final Thoughts

Creating a list of negative keywords and going through thousands of search queries is a time-consuming process.

However, it’s extremely important if you want to efficiently promote your offers through paid advertising.

It helps ensure that every dollar spent leads to an opportunity to grab a new buyer.

And, it allows you to discover new opportunities that will help you maximize the results of your paid advertising efforts.

Adding the right negative words helps streamline your ads and ensures they’re shown only to people who are genuinely interested.

This way, you’ll be able to convey your message to your ideal target audience.

And, your advertising dollars will go towards impressions and clicks that are extremely likely to result in qualified leads, and eventually – sales.

So, are negative keywords worth your time?

Definitely!

The process of adding them might be tedious…

But, it’s also necessary if you want the best possible results out of your paid advertising campaigns!

I hope you enjoyed learning about negative keywords, and that this post helps you maximize your paid advertising ROI.

If you have any comments, questions, or feedback, feel free to voice your opinion in the comments below.

Also, don’t forget to share this with your friends on social media. They deserve to know this too!

Are you looking to learn more about paid advertising?

What if I told you I was willing to share my proven 3-step formula that can generate 500-1000 red-hot leads for your business every month? 

Then click here to gain instant access to Traffic Mastery Intensive, and learn how you can take your business to 6 figures and beyond!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Copywriting Mistakes That Are Killing Your Conversions (And How To Avoid Them)

Copywriting is a crucial skill all marketers need to possess. Naturally, not everyone is born with a talent for it, so copywriting mistakes are bound to happen, even to seasoned copywriters.

But, there’s an obvious problem with this. Poorly written copy will do you more harm than good.

It will turn visitors off, instead of convincing them to buy your stuff.

However, there’s no reason to be alarmed.

Although mistakes will inevitably happen, you can always learn from them and gradually hone your copywriting skills.

In turn, you’ll see your conversion rates steadily increasing.

In this article, I want to talk abut 5 common copywriting mistakes and how to avoid them.

Chances are, you might not even be aware that you’re making some of them.

Still, ignorance is never a solid excuse.

So, read about these 5 copywriting mistakes, and try to spot & correct these conversion killers in your copy:

1. You’re Writing To The Wrong Person

This is one of the classics. And it’s also fairly difficult to spot, from the writer’s standpoint.

It usually happens when you write copy without enough information on your ideal customers.

Unless you’ve done comprehensive audience research, you’re essentially just speculating who’s interested in your offers.

And, this may come as a surprise… Those speculations are usually way off.

You might have a completely skewed perception of your target audience. In that case, the copy won’t resonate with the person reading it.

For example, let’s say you’re writing a sales page for a weightless product. And, you assume most of your target audience are women between 20-35.

You’d probably focus on benefits of having more energy, reducing stress, and getting a fit, beach-ready body.

If, in reality, the bulk of your audience are women over 45, the message you’re sending won’t hit home.

The reason is simple – these women are primarily concerned with their health and overall well-being.

Another way you can write to the wrong person is when you mistake who the decision maker is. This often happens in the B2B environment.

For instance, you’re writing to a person on a certain position, while someone else in the company has the final say whether or not to buy the product.

The point remains the same. You copy won’t be good and your conversions will suffer, if you’re writing to the wrong person.

How To Avoid This

The solution to this mistake is quite obvious, really. You need to research your target audience before you start writing.

But, don’t just stop at learning who the person you’re writing for is. Create a buyer persona, and get to know your ideal customer.

2. You’re Focusing On The Wrong Question

This one’s pretty common, even among copywriters. So, don’t beat yourself up if you’re making this copywriting mistake.

Of course, the question I’m referring to is how you’re going to craft a specific piece of copy.

Most people believe that, if their show off their writing skills, their copy will look more impressive.

Needless to say, this couldn’t be further from the truth. Nobody’s going to buy from you because you seem smart and eloquent.

They’re going to buy because they want what you have to offer. Hence, the how isn’t as important as what you’re saying.

The copy you write might be Nobel prize-worthy… But, if it’s sending the wrong message, it won’t get you any sales.

How To Avoid This

Before you sit down to write, ask yourself what it is that you need to say. What message should your copy convey?

Remember, in order to convince someone to buy, you need to tell them what they want to hear.

Hence, you should focus on their wants, needs, problems, and goals.

The copy needs to be about the prospect, more so than about the product itself.

It needs to tell them what the product can do for them. 

Use this as a starting point to craft persuasive sales arguments.

Then, and only then, start thinking about how you’re going to put it all together into a well-written sales page.

As you can see, knowing your audience the leitmotiv of compelling copywriting.

3. You List Way Too Many Benefits

This might sound a bit counter-intuitive, since everyone tells you to focus on benefits, not features.

And that’s a rule you should abide by. Nobody wants to hear about every single feature of your amazing software…

They want to know how it can help them streamline processes, and save time & money.

However, there’s a small catch here… Copywriting mistakes aren’t always easy to spot at a first glance.

You might not realize it, but you can very easily go overboard with the benefits.

There are two main reasons for this. First, if you try to cover everything, your list will be enormous.

Instead of having a positive effect on the reader, it will seem like a drag.

Lists are boring by nature. And if yours has 20+ items on it, chances are they won’t even bother reading all the benefits.

Secondly, your sales page will sound too generic. Way too many marketers follow this approach.

Therefore, all sales pages promoting similar products look & sound pretty much the same.

And finally, if you’re listing over a dozen benefits, it might sound a bit too good to be true.

If the prospects reaction to reading the list is “How did I even live without this?”, they’ll likely come to the conclusion that something does add up.

And people are fed up with false advertising. If you give them a reason to doubt the integrity of your product, they’ll be gone for good.

How To Avoid This

Put the spotlight on the few biggest benefits the customers will receive.

Craft your message around them. If something else seems equally as important, you can always include it in the body of the copy.

This way, you won’t have a boring list, and you’ll stand out from everyone else.

4. You Fade Out Before You’re Done

Another one of the common copywriting mistakes is “fading out” too early.

This tends to happen often, among rookies and veteran copywriters alike.

They start off strong, with a powerful headline. Then, they hook the prospect in with a great opening and engaging story.

The prospect is “on it’s toes” throughout the whole body of the copy.

And then, towards the end, it just kind of flops…

Towards the end, you just want to be done with it and call it a day. Hence, people often rush it.

The result is a mild, bland close, with a weak CTA.

And the thing is – this is the most important part. It should be the strongest.

It’s your final chance to convince the reader to click that “Buy Now” button!

It’s what helps you seal the deal and close the sale. And if you lose focus, pace, and urgency by this point in your copy… it’s all for naught.

How To Avoid This

The obvious answer is to review your copy before you publish it/send it to a client.

Slowly and carefully read through the close. Then, be honest with yourself. Did it manage to convince you?

Are you hyped about the product and eager to whip out your credit card? Not really? Then, neither will you prospects be…

If you can’t be objective with your own copy, ask a friend or colleague to help you out. Have them read the page, and give you their impressions.

So, always read through the last few paragraphs of your copy. If it doesn’t have the desired effect, rewrite it.

Spend as much time as you need to ensure it’s compelling and convincing.

It’s best to spend the extra time now, than spend the same amount of time later, once you’ve figured out the copy isn’t producing the results you’re hoping for (and you’ve already missed out on a decent number of customers).

5. You Sound Like A Car Dealer

You know what I mean… Those people who are borderline forcing you to buy a new car.

Even if you’ve explicitly said that you’re not interested. Multiple times.

These pushy types are the worst. Nobody likes to feel like they were forced into making a buying decision.

They want every purchase to be their conscious choice.

Therefore, when someone runs into sales-y copy that’s too pushy, the red light suddenly goes off.

Our internal alarms start ringing, signaling that we’re “in danger”. That something’s not right.

And these aren’t just my impressions, mind you. There’s a ton of data to back this claim.

It’s been proven time and again that conversational style of copywriting has a much better effect on prospects.

Your conversions will soar if your copy gives persuasive arguments and explains how someone would benefit from the offer, rather than trying to shove the product down their throat with an aggressive approach.

Bottom line is – your copy needs to be persuasive. However, persuasive and pushy are two completely different categories.

How To Avoid This

Simply by ensuring that you refrain from being pushy or manipulating your customers.

Don’t tell them their life will fall apart if they don’t buy your product. Tell them how much easier it will be if they do.

Treat your audience with respect. Use conversational language, as if you were simply recommending a product to a friend.

And, position yourself as someone who’s genuinely trying to help the customers, rather than as a business owner looking to make a ton of money off of them.

Conclusion

If you’re making all of these copywriting mistakes, you’re probably thinking:

“Well, I clearly suck at copywriting. It’s no surprise I can’t sell anything to anyone.”

In reality, the situation isn’t so grim. Most copywriters make these mistakes, all the time.

The difference is, they’re aware of the fact that they’re making them.

And they take the necessary time to review their copy and correct the mistake.

You should do the same. Don’t consider your sales page finished when you’re done writing.

It’s ready to be published once you’re finished editing it. 

So, don’t be too  hard on yourself. Simply review all your drafts and correct these copywriting mistakes before you hit that “publish” button.

Which of these copywriting mistakes was the most eye-opening, or the biggest shock to you?

Are there any other copywriting mistakes you know you’re frequently making in your copy?

Let me know in the comment section below!

And, if you want to learn more about persuasive copywriting and hone your skills to boost your sales and conversions…

Then I invite you to join the Wealth Academy Direct Copywriting Specialist Certification Program.

Here, you’ll learn proven formulas 7-figure earners use to write compelling copy that sells.

By the time you’ve acquired your certification, you’ll have complete mastery over the art & science of direct copywriting.

Ready to scale your profits and take your business to the next level?

Then enroll TODAY and launch yourself as a Wealth Academy Certified Direct Copywriting Specialist!

Shaqir Hussyin 😉

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

3 Simple Steps For Building A Killer Sales Funnel

What does it take to build a functional, high-converting sales funnel from scratch?

Most aspiring entrepreneurs envision a difficult, complex, convoluted process when they think of sales funnels. Admittedly, it can seem overwhelming when you’re new to the internet marketing scene.

However, when you break the sales funnel down into small, actionable steps, the process becomes much easier and even more enjoyable.

That’s why, in this article, I’m going to “dismantle” the sales funnel into 3 simple, easy-to-follow steps. Hopefully, this will help you create, launch, and optimize your sales funnels with relative ease.

But, before we jump to the core of the matter, let’s explain what a sales funnel is, for those who might not be familiar with the term.

So, What Exactly Is A Sales Funnel?

In today’s day and age, simply having a website won’t suffice. A single product page won’t convert as high as you’d hope. Chances are, you’ll struggle to close the sales and make a profit.

This is especially true if you’re engaging new prospects, or selling high-ticket products. Most of these people (more than 90%) won’t be prepared to make the purchase during their first contact with your business.

They typically need some convincing before they press that “buy” button. And that, itself, is a step-by-step process.

First, you need to create a landing page that promotes a free offer. The goal here is to get opt-ins by offering your audience valuable content in exchange for their contact information.

You need to ensure that you’re targeting the right people, however. It’s much easier to convert visitors into subscribers if they’re genuinely interested in what you have to offer.

The next step is engaging the traffic, through a series of well-written follow up emails. Finally, after you’ve delivered some more content, you can throw in a couple of promotional emails to pique their interest, get them to the sales page, and close the sale.

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This entire process, and all the pages involved, are the sales funnel.

Let’s take a look at how you would go about building one from start to finish.

The Micro Funnel

It’ll be easier for me to explain, and for you to understand, if we take a closer look at 1 segment of the all-encompassing sales funnel. We call this the “micro funnel” – a smaller, easily digestible chunk of the larger sales funnel.

Let’s use an opt-in funnel as an example, and dissect it. By itself, the opt-in funnel has 3 separate steps, or layers if you will:

  • The Ad – Drives qualified traffic to your landing page
  • The Landing Page – Promotes the Lead Magnet to your audience in exchange for their name and email address
  • Thank You Page – Shows appreciation and helps build a relationship with your subscribers

What’s important here is that the copy of the ad and the landing page need to be aligned. They need to have the same marketing message, tone and vocabulary.

The reason is simple. Your audience expects to see the same thing advertised in the ad, on the landing page itself.

The landing page also needs to do a good job of promoting the free content. It should hint at the main benefit, but not reveal everything.

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Example: My Sales Funnels Specialist Free Cheat Sheet Landing Page

You should also list out the most important takeaways from your content as bullets in the landing page body.

The opt-in form should be simple and to the point. You don’t need to create a complex multi-step form. After all, at this point, all you need is their basic contact information.

Don’t hesitate to tell the audience exactly what they need in your call-to-action. Tell them to enter their name and email, and click the download button to access the lead magnet.

Round it out with a designed “Thank You” page, explaining they’ll receive the content shortly via email.

The Big Picture

Every micro funnel serves a specific purpose in the grand scheme of things.

For instance, the opt-in funnel converts visitors into prospects, by offering a free report in exchange for their emails.

Then, you can have a webinar funnel, where you send out emails to new subscribers asking them to join you on a free webinar.

The third micro funnel can aim to convert them from prospects into paying customers, by promoting one of your lower priced products.

You can then have a funnel for a coaching service, your main offer, cross-sells, upsells, and so on…

Together, they make up your sales funnels. However, if looked at separately, it’s much easier to execute them correctly.

You eliminate the confusion and the overwhelm, and know exactly what steps you need to take from start to finish.

Regardless of the type of micro funnel you’re creating, here are the 3 steps you’ll need to take:

 

  1. Start With The Goal

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Although it might seem counter-intuitive to start at the very end, it is the only right approach.

The thing is, before you start working on your funnel, you need to know exactly what you want to accomplish with it. The end goal has to be crystal clear, for you to be able to define steps that will get you there.

So, ask yourself these questions, in order:

What action do you want the prospect to take when they reach the end of the funnel?

How will you engage with them and encourage them to do that?

What kind of interaction do they need to have with your business, which will entice them to click the call-to-action at the end?

Now, the key here is to have a specific and measurable goal in mind.

You can’t simply say “My goal is to make more money.” That doesn’t give you any sense of direction, nor does it help you define the process that will enable you to reach it.

Instead, your goal should be something like “I want to get X amount of people to sign up for my webinar.” This way, you’ll know that you need to create the webinar, build a webinar registration page, and send out webinar invitation emails…

The path sort of reveals itself. Furthermore, you’ll be able to accurately determine the effectiveness of your funnel.

You can always see the exact number of people that have signed up and attended. Leveraging that data, you can tweak portions of your funnel and see exactly which of your marketing efforts are providing the best results.

 

  1. Engage Your Prospects  

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Next, think about how you will engage the prospects.

You’ll need to somehow spark their interest and get them excited for your webinar, product, or service.

This is where your landing page and lead magnet come into play. The trick is to deliver relevant, valuable, engaging content that your audience is genuinely interested in.

It helps to present both the offer and the content in a unique and interesting way. The idea is to create an irresistible offer that will both help the prospects, and motivate them to look into your paid solutions.

You’ll need to strike that perfect balance. You want the audience to be interested in learning more, but at the same time, satisfied with the value they received for free.

If you’re selling a comprehensive digital marketing course, you can offer a free guide that talks about a specific segment – lead generation, for example.

The key here is that providing their name and email for a valuable piece of content isn’t a huge commitment. However, it’s vital for you, as an entrepreneur.

Having access to their email essentially means you have your own on-demand source of qualified traffic. And, you can choose to send out additional content and promotional emails whenever you want.

These emails should help form a strong, trust-based relationship, and “push” the prospects further down your sales funnel.

Relevant content, complementary offers, and products with low entry cost are great for boosting engagement at this stage of the funnel.

The objective is to help them overcome the hurdle, and convert them from prospects into buying customers.

It will be much easier to sell your higher priced products to people who have already bought from you, than if you were trying to sell them to cold leads.

 

  1. Drive Qualified Traffic

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The next question is – how will you get the people to your landing page in the first place?

There are various ways to generate traffic to your pages. Which one will work the best heavily depends on your business, niche, and the habits of your audience.

For instance, if you’re selling beauty products, you’ll likely find the most success on Instagram. However, if you’re offering B2B software solutions, LinkedIn might be your best bet.

That said, here are some of the most common traffic sources:

  • Paid Google ads
  • Social media
  • Blog
  • Organic traffic (from Web search results)
  • Your mailing list
  • Online videos
  • Solo Ads

Keep in mind that you don’t want just anyone on your landing page. You want qualified leads – people you know are genuinely interested in your business.

This is why targeting the right audience is crucial. Remember, you’re not after clicks on your ad; your goal is to get as many conversions as possible.

Hence, laser-targeting the exact segment of the market, that’s interested in your solutions, is the most efficient and most profitable approach.

This way, you’ll spend less money on advertising, and will have a higher chance of converting these people into loyal customers.

So, take the time to gather the data and learn the defining characteristics of your ideal customer. Create a customer avatar, and use it as a baseline when selecting targeting for your ads.

Creating Your First Funnel

At this point, you should have a clearly defined goal, a strategy to engage your audience, and a reliable traffic source. So, now you simply need to flip the order around and string everything together.

In other words, you need to create and launch the ad, link it to your landing page, create the thank you page, and set up follow-up emails.

View all of these activities as separate tasks. That way, you won’t feel confused and overwhelmed, and you’ll have a decent micro funnel at the end.

Keep in mind; you’ll need to create a micro funnel for each separate goal and transition.

After that, all that’s left is to simply repeat the process, only this time using each micro funnel as one element of the final sales funnel.

Once you have the necessary micro funnels in place, it’s just a matter of stringing them together in the right order.

Depending on what micro funnel the prospect starts from, and where their buyer’s journey ends, there are multiple types of sales funnels:

  1. Opt-in to sale
  2. Opt-in to webinar sale
  3. Blog opt-in to sale
  4. Webinar to sale
  5. Video series to sale
  6. Consultation to sale

Conclusion

When creating your sales funnel, there are 2 things you must always keep in mind.

The first is your end goal, and the second is the product or service you’ll be offering.

For example, say you’re developing a software solution for other companies. You might offer a demo or a free trial in the opt-in micro funnel.

Further down the line, you can send out emails asking the prospects to upgrade to one of your paid plans. The goal, of course, is to get them to the final sale.

Hopefully, the steps I outlined in this article helped out clear some of the confusion regarding sales funnels. My aim was to help simplify the process and give you clear, actionable instructions you can follow to create your own sales funnel.

If you have any questions, or want to share your thoughts on the subject, feel free to let me know in the comments below!

Want to learn more about creating high-converting sales funnels? If you’re looking to automate your customer acquisition process, drive more sales, and scale your profits…

Then sign up for the FREE exclusive, limited-time Guru Funnels workshop.

You’ll get access to the exact same 7-step proprietary formula I use to attract 10-50 high ticket clients ($3k – $10k) a month.

Better yet, I’ll show you how to immediately implement it into your business to skyrocket your profits and dominate your industry.

Click here to register TODAY and reserve your spot, before it gets fully booked.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir onInstagram, YouTube , LinkedIn & FB Group...

 

What Is CRM And Why It’s Important For Your Business

CRM is an acronym for Customer Relationship Management.

Now, there have been a number of debates regarding what CRM actually is.

Some believe it’s a strategy, while others firmly state that it’s a technology.

Technically, both sides are correct…

In essence, CRM is a strategy for managing relations with potential and existing customers.

When people call it a technology, they’re actually referring to CRM software solutions.

Regardless, the goal of CRM is to help improve your business relationships.

Why is CRM important? 

Well, I’m sure you understand that customers are the lifeblood of any business. Online & offline.

Maintaining a good relationship with them and ensuring customer satisfaction is vital. 

In that sense, a CRM system can help you connect with customers more easily. It also enables you to streamline processes, which ultimately boosts your profitability.

A CRM system includes tools and channels which help you manage your contacts, sales, improve productivity, etc.

So, CRM solutions don’t just influence your relationship with customers. They help improve your relations with colleagues and suppliers, as well.

Does Your Business Need CRM?

When running a business, sustainability is equally important as profitability. If you want to stay in the game for a while, you need to plan for the future.

Hence, you need a solid strategy, which has to include CRM. I’ve seen quite often how neglecting customers ends up being a business’ downfall.

You can’t simply focus on sales & marketing, without including the key player – the consumer.

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Besides, there’s all the data you’re gathering from sales, customer support, marketing, social media, and other channels.

In order to convert that data into actionable insights, you’ll need a proven system. That’s where a solid CRM system can be a tremendous advantage.

It helps you put all the pieces together and provides you with a clear view of your customers.

When all your data is stored in one place, life becomes so much easier.

Everything’s streamlined.

All the processes are well defined.

You & your team are more efficient.

Productivity hits the ceiling.

Your customers are satisfied with your products & services.

And, as a result – you’re making more money.

A CRM solution provides that much-needed central hub. From a single platform, you can see all the relevant information.

For instance, customer’s previous interactions with your business. Ir, their outstanding orders, feedback, complaints, service issues, etc.

Most solutions even let you see the information regarding customers’ social media activity.

This goes beyond just their interests and what they liked on the platforms. You can actually see what they’re saying about your business and your competitors.

CRM And Your Marketing & Sales Funnel

The full extent of CRM systems goes way beyond that of a sales and marketing tool.

In fact, when implemented correctly, it becomes an integral part of your business.

From HR to customer service, it provides multiple benefits in virtually all areas.

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Additionally, it can help you understand and gauge the effectiveness of your funnels.

In turn, you’ll have a better idea about the effectiveness of your marketing efforts.

You’ll also be able to make data-backed predictions for the future, and pull strategically advantageous moves accordingly.

The biggest benefit, however, is streamlining your customer service. Let me illustrate with an example:

Say a customer has a complaint, and they post about it on Facebook.

Once you get in touch with them, they’d likely want to resolve the issue in private. Which means switching over to email, or a Skype call.

With a few customers, that might not seem like a problem. However, when there are hundreds of support tickets, it can be challenging to keep track of which post corresponds to which email address.

You’d waste a ton of time going through the same information several times…

A CRM system eliminates these repetitive tasks. It combines all the information you need to resolve the issue, on a single platform.

So, regardless of how many channels the communication spans across… You’ll always be able to keep track of all the necessary info.

Everything’s there, on the dashboard – just a click away.

This will ease the stress on your support team, and drastically boost their productivity.

In turn, their response time will increase. Which means happier customers, more business, and higher profits.

Not Having A CRM System Actually Costs You WAY MORE Money Than Implementing One

Investing more time into management means you’re taking that time from other activities.

Your sales team should generate a ton of useful data. However, most of the time, this information isn’t stored in one place.

It’s scribbled all over individual sales reps’ notes, or saved on dozens of laptops…

Sometimes, it’s not even written down anywhere. It’s just in the head of a single person.

And, when you want to make decisions based on that data, you’re in a world of trouble.

It can take days, weeks even, to find and sort everything, before you can start using it.

Time you’d otherwise be spending on more profitable activities.

And, what if a vital piece of information gets lost or misplaced?

Information that would’ve otherwise led to a sale… That’s money thrown down the drain.

The bottom line is – it doesn’t have to be this way.

With a good CRM system, you’ll have instant access to all the relevant data. It’ll all be in a single repository.

Much more efficient, wouldn’t you agree?

See, acquiring and managing customer information doesn’t have to be that difficult.

In today’s digital day and age, there are so many software solutions that can make our lives 10x easier.

CRM systems definitely being one of them.

Just think about it for a moment. You’re probably using several communication channels to interact with your customers. They can ask questions, give feedback, file in requests, and send in tickets via phone, Skype, contact forms, email…

If you don’t integrate these channels, you’re wasting a TON of time. Your support & sales teams can’t reach pique performance in these conditions.

Their response will, therefore, be a lot slower. Which leads to unsatisfied customers… And I’m sure I don’t need to explain why that’s a big NO.

What Will Implementing A CRM System Do For Your Business?

1. Improve Your Bottom Line

Implementing a CRM system will yield real, measurable results for your business. This includes significant improvements to your bottom line.

Surveys conducted over the past few years all reach the same conclusion.

It’s that CRM solutions boost performance and enhance multiple areas of your business:

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Source: Salesforce Relationship Survey 2014–2016

2. Find And Classify Leads

CRM system also facilitates lead acquisition. It lets you find new leads quickly, add them to your database, and classify them with ease.

Identifying the right leads will boost your efficiency dramatically. Sales can prioritize leads that are most likely to make a purchase. Similarly, your marketing team can approach leads that require a bit more nurturing, stimulate their interest, and help ease the transition from a prospect to a paid customer.

With CRM, both teams have necessary customer information at their fingertips.

Therefore, they can increase efficiency by focusing their efforts on the right people.

3. Get More Referrals & Positive Feedback

When discussing marketing strategies, companies often tend to overlook the importance of existing customers.

However, the impact referrals, testimonials, and case studies have shouldn’t be taken lightly.

First, maintaining a good relationship with your customers helps bring repeat business.

Secondly, your existing customers may introduce new people to your business.

I’m referring to word-of-mouth referrals, of course.

People are much more likely to buy from a business they trust.

And if their friends trust and recommend YOUR business, they will as well.

Ergo, you got yourself a new customer.

Additionally, featuring positive reviews on your website has a positive impact on your audience.

Once they see others have enjoyed your products & services, they’ll be much more inclined to check them out.

And finally, if you boast excellent customer service, you’re reducing the risk factor. Customers will feel reassured, knowing that, should a problem arise, your support team will promptly fix it.

4. Enhance Your Products & Services

Customer feedback is very important. If you plan on staying in the market for a while, you need to listen to what your audience is telling you.

If they all have the same complaint, it might be time to review your offers. Check customer feedback to see what areas need improvement.

Are there any additional features they require? What’s their view on the quality of your service? Ar they satisfied with your products?

These are all questions you should already have answers to. If you aren’t sure, then you need to start gathering valuable data.

A good CRM system will do just that. It’ll gather the necessary information from all your communications channels.

The insights you’ll get will allow you to take the necessary actions. Whether it’s improving your offers, adjusting the price, solving a problem, or even completely revamping your products.

Final Thoughts

As you can see, your business can benefit greatly from a good CRM system.

Furthermore, implementing a good CRM doesn’t have to cost you a small fortune.

If anything, they can be quick and easy to implement. Especially if you opt for a cloud-based software.

If you’re just starting out, this might not be the first thing on your mind…

But, further down the line, having accurate data about your customers will be on the very top of your list of priorities.

So, what’s the verdict?

If you’re hoping to build a business that’s both profitable and sustainable in the long run…

Then, the sooner you implement CRM, the better.

Once you see the power of this system in action, you’ll no longer be able to image your business without it.

I hope this article sparked your interest, and brought you closer to understanding the importance of CRM.

If you’re interested in specific software solutions, check out this post. 

And, of course, if you have any questions, comments, or feedback…  Feel free to post them in the comments below!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

1 Simple Trick To Remove Buyer’s Doubt And Close More Sales

Have you ever heard of the term buyer’s doubt?

Throughout the years, I’ve noticed that only a small percentage of entrepreneurs and business owners are familiar with this phenomenon.

And that’s quite unfortunate, considering that it can have a significant impact on your sales and profits.

So, I decided to create this article to explain what buyer’s doubt is, and how you can overcome it.

Let’s start off with a simple example:

You’ve got an excellent product,  a great marketing campaign, and are driving lots of targeted traffic to your offers.

Everything seems to be working as intended, yet for some reason, you’re not making nearly as much sales as you were hoping to.

So, what’s the problem? What’s stopping people from taking the final step and clicking that “buy” button?

In that final moment of indecision, the customers are experiencing what’s known as the “buyer’s doubt”.

They might doubt the quality of your products and services… Or they might doubt that they’ll receive the benefits you advertise…

They might even deem the price too high for something they’re not sure will help them solve a problem or reach a goal.

In other words, they doubt the claims you’ve made regarding the particular offer.

So, what can you do to put their mind at ease?

You Need To Eliminate Or At Least Minimize The Risk Factor

It’s not that they don’t want to pay for your product… It’s that they’re afraid of paying for something that won’t deliver the desired results.

And frankly, who can blame them?

There are so many false “gurus” and “experts” out there who promise the world, but never deliver on their promises.

If they have been burnt before, people will be especially careful when making a purchase from a business for the first time.

You see, trust is the key factor here.

If they don’t know you and your business, you can’t realistically expect them to take your word for it and invest their hard-earned money into your products.

You need to earn that trust first.

Relevant and valuable content will reassure them that you’re an expert in your field.

Testimonials and reviews from previous customers also help build a level of trust.

But nothing beats a good old  guarantee.

Having A Guarantee Is A Must In Today’s Business World

Guarantees are the most powerful way to remove buyer’s doubt, for several reasons.

First, they signify that you’re confident about your products and services, and their ability to provide the benefits and results you’re advertising.

Secondly, they shift the risk from the customer to you. If anything goes wrong with the product, or they’re not satisfied with the service they receive, the customers know that they’ll be adequately compensated.

This helps build that important trust, and ensures that they’re making the right decision.

Here’s an example of a well framed money-back guarantee by MIDCO:

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Just think about it… Say you need to buy a new washing machine.

I’m convinced you’d want at least a 3-year guarantee on it.

That way, your investment is 100% safe, and if it breaks down for some reason, you’re not the one paying for repairs.

The same principle applies to online business, regardless of if you’re selling physical products or providing services.

The Timeframe Of Your Guarantee

When putting together a guarantee, you first need to determine its timeframe.

In other words, you must specify how long the guarantee will be in effect.

Generally speaking, the longer the timeframe, the safer the investment and more people will opt to complete their purchase.

There isn’t an exact formula for calculating the timeframe, but there are some general guidelines.

If you’re selling software or information products, 30-60 days is an acceptable timeframe.

If you’re selling physical products, it really depends on the type of products in question. Some can be covered with a guarantee that lasts several months, while other need to be covered for several years.

In any case, you should think about how long it will take for the customer to check out your product and determine if it suits them.

That should be the basis of your guarantee’s timeframe.

When Your Guarantee Is In Effect

You need to specify the circumstances in which the guarantee applies.

What I mean by this is that you need to list out conditions in which the guarantee is no longer valid.

After all, you don’t want to have to pay for a misuse of a product.

For instance, if you’re selling TVs, and a customer tops it over and breaks the screen, that shouldn’t be your problem.

If, however, it suddenly stops working after a few months, then you’re obligated to service it.

You want to make sure that the guarantee covers the intended use of the product – nothing more, nothing less.

However, things become a bit more interesting when you’re offering a guarantee on an information product.

Say you’re selling some sort of a training program. After a while, a customer wants a refund.

The trouble here is, you’re not even sure if they used the product at all… What you can do is request that they prove they’ve genuinely invested effort and gone through the program.

After that, if they’re not satisfied, you should give them their money back.

Alternatively, you can offer an unconditional money-back guarantee. This is a bit riskier on your part, since a no-questions-asked guarantee means you’ll issue a refund every time, without exception.

However, this type of iron-clad guarantee removes any risk from the customer, and will likely result in more sales overall. So, even with a few refunds, your profits might still be higher.

However, I only suggest this approach if you’re 100% confident in what you’re offering, and are certain that the customers will receive massive value from the product.

Tell Them Exactly What You’re Offering As A Part Of Your Guarantee

When creating a guarantee, you should leave no room for ambiguity.

The customer needs to know exactly what is covered by your guarantee.

This is especially important if you’re running an ecommerce business.

Does your guarantee cover the shipping costs of returning an item?

Must the item be returned in its original packaging?

Is there a possibility to exchange the item for something else from the store?

If the item is damaged during transportation, can the customer expect to receive a new one and when?

Here’s how the company FiftyThree does it:

 

There are tons of technical questions that you want to make sure to cover in your guarantee.

Additionally, you must also specify how someone would go about claiming the guarantee.

For some products, it’s as simple as contacting you via email, while others might require both email correspondence, return address, and even some additional information.

Conclusion

Regardless of how good your products/services are, and how compelling your offer is – a strong guarantee is necessary to remove any doubt the buyers might have.

When creating your guarantee, think about the reasons which would prevent the potential customer from going through with their purchase. Try to address these issues in your guarantee and put them at ease by showcasing that their satisfaction is your top priority.

A guarantee that eliminates the risk factor for the customers will help make the purchase an easier and much safer decision. This will inevitably result in more sales and higher profits, since they’ll have nothing to lose and everything to gain.

However, the most important part is that you can deliver on your promises. If a customer is covered by your guarantee, and you refuse to reimburse them, you’re risking a lawsuit and your reputation will take a huge blow.

Want to learn more tips & tricks and proven marketing strategies that will help you scale your business and shoot your profits through the roof?

Schedule a FREE 1:1 Income Kickstarter Strategy Session, and let’s see how we can work together to grow your business to 6 figures and beyond.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

9 Steps For Writing A High-Converting Sales Letter

A well-written, compelling, high-converting sales letter is an integral part of every successful marketing funnel.

It’s the final link between an interested prospect and a purchase.

Therefore, it needs to more powerful and more convincing than all your other marketing endeavors.

A sales letter must “attack” the pain points of your prospects, outline the biggest benefits, present strong sales arguments, and weave everything together into an interesting and enticing story.

After someone reads your sales letter, they should feel compelled to make the purchase. It needs to remove any doubt they might have, and convince them that your product will indeed help them solve a burning problem or achieve a certain goal.

Undeniably, this sounds like a tough challenge for anyone that isn’t a copywriter by profession… That’s why so many entrepreneurs and business owners are willing to hire professionals to create one for them.

But, you don’t have to spend $1,000+ on freelancer fees…

Once you understand the process, you can craft a powerful, high-converting sales letter yourself.

You might not thing of yourself as a great copywriter, but you have an innate advantage… You know your products and your target audience better than anyone.

When you combine that knowledge with the process I’ll show you in this article, you’ll be able to craft killer sales letters with ease.

The Swipe File

If you’re staring at a blank page, waiting for the inspiration to strike, you won’t get very far.

Instead of trying to write the entire sales letter in one go, I suggest you take a fundamentally different approach.

First, before you write a single word, you should create what I like to call a “swipe file”.

This file should contain information on your product and the offer you’re going to present on the page.

List out the most important features and unique characteristics of your products, the main benefits they’ll receive, the price, and anything else a potential customer would likely want to know about the offer.

You can also create a “skeleton” of your sales letter, by writing out headlines for different sections and jotting down the most important things you want to cover in each section.

This may seem like an extra step, but it will be a great resource for when you actually start writing.

The swipe file is meant to give you a solid work frame, the basis which you can build upon once you start creating the sales letter.

Sure, you might have all this information in your head, but it’s much clearer once you have all the information laid out in front of you, black on white.

Once that’s taken care of, it’s time to get creative and start crafting your high-converting sales letter.

Here are the 9 steps for a high-converting sales letter:

Step 1 – The Headlines

The headlines are arguably the most important part of your copy, and deserve special attention.

They must be powerful and enticing, since their job is to “pull the reader in” and pique their interest to the point where they want to read the entire letter to find out what the offer is all about.

The main headline should hint at the biggest benefit your customers will receive, without revealing too much detail.

It needs to spark their curiosity and give them a good enough reason to stay on the page and learn more about your product or service.

Here’s an example of the headline we used for Guru Funnels:

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It’s short and to the point. It tells you exactly who the offer is for and what results you can expect.

Throughout the copy, you’ll have multiple headlines. Although the main headline is vital for grabbing the readers’ attention and keeping them on the page, the headline of each section also plays an important role.

You see, not everyone who lands on your page will be willing to set aside 15+ minutes to read through the whole sales letter. In fact, most people will skim through it and read only the most important parts.

That’s why your headlines need to be interesting and informative enough to keep their attention and give them a general idea about the offer.

If you manage to pull this off, they might scroll back up and read the whole thing. Or, they might even click the “buy” button without having read the whole thing.

So, spend as much time as you need to create compelling headlines that will grab and keep the attention of your audience.

I recommend spending at least as much time on coming up with great headlines, as you would on writing the rest of the copy.

Step 2 – Their Burning Problem

The opening part of your sales letter should be dedicated to your potential customers.

More specifically, it needs to talk about their burning problem – the biggest issue that they’re looking to resolve with the help of your product.

Remember, your product is the solution. And you don’t want to lead with the solution without first dissecting the problem.

So, at the very beginning of the sales letter, create a narrative that revolves around the difficulties, obstacles, frustrations, and pain points your prospects are experiencing.

You need to aggravate that problem and convince them that it can’t be left unchecked.

Make sure that, after reading the first section, they are eager to find out what the solution to their problem is.

Step 3 – Relate

Next, make sure the reader understands that they are not the only one facing that specific issue.

Tell them that you’ve been in their shoes. Empathize with them.

Show them that they’re not alone, and that you know how they feel and what they’re going through.

And, most importantly – talk about how you’ve overcome the challenges they’re facing.

This segment of the sales letter should help you form a strong bond with the audience.

It also helps gain their trust and boost your credibility.

Once they know that you have experienced the same hardships, and have managed to find a good solution, they’ll be far more open to listening to what you have to say.

That’s when you can “plug in” your solution to their problem.

Step 4 – The Solution

Here’s where you want to introduce your product or service.

However, you need to be tactful…

Naturally, you’ll be tempted to start singing praises about your product and talking about every little detail and feature.

However, keep in mind that you are offering a solution.

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Designed by Rawpixel.com

What this means is that you shouldn’t be listing features and telling them how amazing your product is.

The truth is, they don’t care.

All your prospects want to know is how the product can help them.

What kind of impact will it have on their life or business?

That’s what you need to focus on – the benefits they’ll receive, rather than the product’s features.

Paint a picture for them. Explain what their life would look like if they solved their burning problem, or achieved their desired goal.

Step 5 – Bullets

At one point, you want to break the monotony and give the readers a much-needed reprieve from the huge chunks of text they’ve been reading.

This is best done through bullet points.

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Much easier to read than a chunk of text, wouldn’t you agree?

Not only that, but the readers are far more likely to remember the key benefits if presented in this manner.

“Bullets” are awesome for a number of reasons:

One – they make the copy much easier to read.

Two – they sum up the offer and the benefits for those who’ll just skim the page.

Three – the benefits stand out more and are much easier to remember when presented as bullet points, than when mentioned through several paragraphs.

Step 6 – Social Proof

For the readers who are still on the fence, the best way to remove doubt and win them over is by providing social proof.

These can be testimonials or reviews from satisfied customers, or even entire case studies that showcase the positive effects of your products.

If possible, use images of your customers to solidify the testimonials, and showcase that they are genuine feedback from real customers, not just something you made up.

Alternatively, you can include video testimonials as proof, if some of your customers are willing to provide these for you.

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Testimonials help portray your community and instill a certain level of trust that you couldn’t otherwise attain, regardless of how good your copy is.

So, unless your product is brand new and you haven’t received any feedback on it yet, make sure to include testimonials on your sales letter.

Step 7 – The Offer

In this step, you’ll need to frame the offer, state the price, and convince them that it’s a great investment.

Obviously, first you’ll want to tell them what’s included in the offer.

However, don’t get too technical here. Explain what they’re getting, but use the same vocabulary and tone that your audience would use.

Then, introduce them to powerful sales arguments that make the offer irresistible.

Make sure they understand why your product is different, unique, and ultimately – better.

Show the readers that the value they’re getting far outweighs the price point, and that you’re offering them an amazing deal.

Additionally, bonuses and a guarantee make your offer look even more enticing, so consider including those as well.

Step 8 – The Close

Before you wrap it up, you need to tell the prospects what they need to do next.

In other words, you need to create a strong call to action that will encourage them to finalize the purchase.

It should be clear, concise, and tell them exactly what to do, whether it’s to buy a product, enroll in a course, schedule a call, etc.

Once someone is ready to buy, you want to make that process as simple as possible.

So, don’t include complicated, multiple-step forms in your call to action.

One line of text, with a CTA button that stands out from the rest of the page will do just fine.

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See how the CTA button “pops-up” and sticks out from the rest of the page?

Also, if possible, redirect them straight to check out once they click the “buy” button, and make the process quick and easy.

You can end the sales letter with a heartfelt post scriptum message. It should remind them why they’re here in the first place and how much easier their life would be after picking up your solution.

Step 9 – Review

Once you’ve finished writing the sales letter, it’s time to go over it a few times and make sure it’s ready to be designed and posted on your website.

First, read aloud a couple of times to see the flow of the copy. If something seems out of place, too complicated, or confusing, consider rewriting that part.

Then, thoroughly go through the copy once more. Make sure there are no spelling or grammatical mistakes.

Also, pay attention to the structure of the copy. Try and envision how it would look after being designed. You want it to be visually attractive, as well as compelling.

Finally, make sure all your clickable links and videos (if you’ve included them) are working properly.

After you’ve done editing, your high-converting sales letter is good to go!

Conclusion

Writing effective, compelling, high-converting copy is a skill.

And like any skill, it can be learned. It will also likely take some practice before you get on the level where you’re able to create killer sales letters with relative ease and reliably convert prospects into paid customers.

However, the steps I shared with you in this post will give you a great place to start. If you follow these 9 steps and include everything I listed in your sales letter, you can’t go wrong.

Want to learn more about the art & science of writing high-converting copy that sells?

Then I invite you to enroll in the Wealth Academy Direct Response Copywriting Certification Program.

You’ll learn how to craft powerful, compelling sales copy to consistently acquire new lead & customers and skyrocket your profits.

Click here to discover how you can launch yourself as a Wealth Academy Certified Direct Response Copywriting Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Attraction Marketing Secrets To Dominate Your Niche

If you’re active in the online money-making community, you’ve probably noticed that a lot of marketers and entrepreneurs seem to be very interested in the topic of “attraction marketing”.

But, what’s with all the buzz about “attraction marketing”?

Despite all the talk about this advertising method, a lot of people are unclear about what “attracting marketing” actually is. 

So, is “attraction marketing” something YOU should be concerned with? And can it help you grow your business and scale your profits?

The answer is – absolutely!

And in this post, I’ll provide you with an in-depth look at “attraction marketing”. We’ll go over 7 simple steps you can follow to successfully apply it to take your business to a whole new level.

First, let’s shed some light on “attraction marketing”…

What Is Attraction Marketing And How To Use Attraction Marketing To Dominate Your Niche Market?

“Attraction Marketing” is a marketing strategy that revolves around acquiring hot, qualified leads and reliably converting them into loyal customers.

 

Traditional marketing relies on promoting your products and services to a wide audience and convincing them to make a purchase. Meanwhile, “attraction marketing” targets people who are already interested in your offers and are ready to click that “buy” button.

It shifts the focus from your business, products, and services to the customer, and puts the spotlight on their wants, needs, and problems.

In other words, instead of trying to push your products and services on the potential customer, attraction marketing presents your offer as a solution.

It relies on providing value to the lead before pitching your offers, and forming a strong relationship based on trust, that greatly facilitates future sales.

Say goodbye to chasing customers and acting like a pushy salesman. Attraction marketing allows you to position yourself as a trusted adviser – someone who genuinely wants to help the prospect solve a particular problem or reach a certain goal.

This strategy works wonders for any type of business, regardless of whether you’re just starting out, or are running a well-established company.

That’s what makes “attraction marketing” so powerful.

Once your target audience perceives you as an authority on the subject, and you form a trust-based relationship, they will be much more inclined to make the purchase.

Let’s take a look at the 7 steps you need to follow to start utilizing  “attraction marketing” in your business today.

Step 1 – Brand YOURSELF, not your products

The crucial difference with “attraction marketing”, compared to other advertising methods, is that you’re actually branding yourself as a marketer, rather than your products and services.

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Now, don’t misunderstand me. I’m not saying that your marketing strategy should be self-centered. Nor that it should emphasize your accomplishments, skills, or how much money you’re making…

What I mean by “branding yourself” is positioning yourself as a leader. Someone offers their knowledge and expertise on the subject. Someone who genuinely wants to help others overcome a certain obstacle and achieve their goals.   

The fact is, nobody really cares about your resume and college degrees…

The only thing your potential customers are concerned with is what you can do for them.

They want to know if your products and services can help them change their lives for the better.    

You need to show them that YOU possess the skills and knowledge required to lead them to where they need to go. You need to convince them that you’re focused on providing value, rather than simply trying to make a few sales.

Here are the 3 main reasons why YOU need to become a brand, rather than your business:

  •    People follow people, not companies

Like I mentioned, people are much more inclined to buy from someone they know and trust. It’s much easier for them to connect with the person behind the business, rather than follow a corporate voice. Companies feel distant and cold, and people feel their only goal is to make as many sales as possible. Positioning yourself as a leader in the audience’s eyes will instill trust and remove doubt, which will significantly increase your sales, without actually selling.  

  •    Companies come and go, but YOU stay

Businesses come and go all the time. That’s just the nature of the online marketplace. In fact, more than 90% of businesses don’t make it past the first year, regardless of what industry they’re in. If you’re putting all the effort towards branding a company, if it fails, you have to start over from scratch. Build a rock-solid foundation instead. Brand yourself and ensure that, if one business endeavor doesn’t turn out to be fruitful, you still have a large following and a solid background to rely on.

  •    Branding your company will actually cause you to LOSE sales

When you’re branding a company upfront, without first connecting with your target audience, a good percentage of people will research the company, rather than reach out to you first. This opens up an opportunity for them to actually find a different leader to join. They might even stumble across a competitor’s article telling them not to join your company. That’s why you’re bound to lose some customers if you’re branding your business or products & services. Instead, try to connect with your audience and establish a relationship with them first.

Step 2 – Know Your Audience

For your marketing efforts to pay off, you need to know exactly who you’re targeting with your message.

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You want to start off by asking yourself a few fundamental questions, which will define your marketing approach:

  • Who are you as a leader?
  • What’s your mission, what are you passionate about?
  • Who are the people that whose lives you want to impact?

Depending on what you want to accomplish with your business, you’ll want to target different types of people. Who you’ll target will be largely based on their demographics, hobbies, and interests.

For example, if you’re in the health & wellness industry, you’ll have to determine your target audience based on what you are most passionate about.

Does your business revolve around healthy organic foods, meal plans & recipes, low-fat diets, or maybe exercises and workouts?

Or, if you’re in the wealth industry, for instance, are you passionate about teaching people how to make money online, invest in real estate, or trade profitably?

You need to factor all of this in, and really think about what it is YOU are passionate about, in order to determine who you will be addressing in your marketing campaigns.

The reason for this is simple – you will have to be excited and passionate about the subject, in order to create valuable, relevant, engaging content for your target audience.

If you’re genuinely interested in what you’re promoting, you’ll have a much easier time creating amazing content and crafting a compelling message. Moreover, promoting products you’re excited about will feel effortless and natural.

Step 3 – Understand Their Biggest Pain Points

Once you understand who the people you’ll be targeting are, the next step is to research their biggest problems, pain points, and challenges their facing, in order to fully comprehend their wants and needs. See example below:

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As I said already, the main goal of “attraction marketing” is to present your products and services as a solution to their burning problems.

The same applies to the content you’ll need to create.

In order to attractyour ideal customers, you’ll need to create valuable content that provides answers to their biggest questions.[tweet this]

You need to provide them with useful information and actionable advice. Your content must help them get a step closer to solving the biggest problem they’re facing,

If you can accomplish this with your content, the audience will experiences the benefits of applying what you teach. In turn, they’ll be much more interested in your paid offers.

At that point, the price won’t represent an obstacle. Most people won’t even factor it in, because their focus will be on permanently solving a burning problem and transforming their lives.

The fact is, there are millions of people in your target market, complaining about their problems and looking for a solution your products and services offer.

If you can get that solution in front of them, you won’t even have to worry about convincing them to buy your products/services.

They’ll be more than happy to pay a handsome sum, when they’re getting the answer to their problems in return.  

In order to take full advantage of “attraction marketing” you need to:

  1. Understand exactly who your target audience is
  2. Discover what their biggest challenges, problems, and pain points are
  3. Consistently create engaging content that helps them overcome those challenges

Which brings us to the fourth step…

Step 4 – Create Valuable Content That Addresses Their Challenges

The best way to establish authority in your field and position yourself as a trusted leader is by consistently creating relevant, valuable, engaging content for your target audience.

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But, what exactly does that mean?

First, in order for your content to be relevant, it needs to cover the topics that spark your audience’s interest.

This is where you’ll rely on the previous step to create content that answers their questions and provides information that addresses their problems & challenges.

Secondly, your content needs to be valuable. The information you share needs to be useful and applicable.

In other words, instead of simply telling them WHAT they need to do to overcome a certain problem, your content needs to show them HOW to do it.

They need to be able to use the information you provide, and after applying it to their life or business, see actual results.

Last, but certainly not least, your content needs to be engaging. Apart from educating your audience, it also needs to entertain them.

So, you can’t simply list all the information, without paying attention to how you present it. You need to use the power of storytelling and captivating visuals to grab and keep their attention, to ensure that they do, in fact, consume the content.

The content you create can be anything from videos, articles, and posts on social media, to stuff like free reports and guides, infographics, cheat-sheets, and interviews.

As long as it provides the solution to their problems, in a fun and engaging manner, you’re good to go.

Step 5 – Forge A Trust-Based Relationship With Your Audience

I’ve already mentioned the fact that people join other people, more than they follow companies. Watch the video below to learn more:

 

What’s vital to understand here is the fact that these people give you their hard-earned money. In exchange, they want a solution to their problems. Or, at the very least, a way to enhance their lives.

The best and fastest way to generate more sales and increase your profits is by communicating with more people.

You need to actually connect with your audience and treat them as human beings. Don’t just view them as potential sales.

And yes, I am referring to holding an actual conversation with your prospects. You can do this on the phone, via Skype, messenger, or similar apps…

I can’t stress this enough: Regardless of how good your products or services are, people generally won’t make a purchase unless they know who they’re buying from.

That’s why, in order to maximize your sales, you need to work on building rapport with your audience. You have to actually forge a relationship with them and earn their trust.

Once they are confident that you know what you’re talking about, and can indeed help them resolve their situation, they will perceive you as a leader. In turn, they’ll be more than happy to buy from you.

After you generate a lead, it’s important to nurture that relationship. This means you’ll need to keep providing valuable content on a regular basis.

Remember, “attraction marketing” emphasizes the wants and needs of the prospect. So, make sure you’re keeping their best interests in mind.

Once you establish a trust-based relationship with your target audience, everything becomes so much easier. You’ll be able to consistently generate tons of qualified, ready-to-buy leads. On top of that, you’ll have to invest next-to-no effort to convert them into loyal customers.

Step 6 – Provide Them With The Perfect Solution

At this point, you have discovered a prospect’s burning problem. You’ve also managed to connected with them on a personal level. The only thing left is to actually provide them with the solution they’re looking for.

Keep in mind that each prospect’s situation is unique and different, and that they are looking for a specific solution to their specific problem.

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There’s only one way figure out what the perfect solution for each individual prospect is. You have to actually take the time to talk and connect with them.

You’d be surprised by the number of entrepreneurs and business owners that never reach out and communicate with their leads. Yet, they still complain about not making a profit.

In reality, this step is super-simple. You just need to talk to your leads and discover their burning problems and biggest pain points. Then, simply point them towards the perfect solution (one of your products or services).

Step 7 – Maximize Your Profits By Leveraging Multiple Income Streams

This is the key that will take you from barely making ends meet to consistently generating 5 or 6 figures every single month.

If you rely on a single revenue stream, you’re putting all your eggs in one basket. Meaning, you’re taking unnecessary risks.

If it fails, you’ll be stranded, without anything to fall back on. If your business revolves around marketing a single solution to a single problem, you’ll find it extremely difficult to actually turn a profit.

Check out how serialstartup.co clearly illustrates how you can manage your monthly job income to build multiple income streams below;

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In order to become a top earner, you have to create multiple income streams to serve all the wants and needs of your target audience.

Instead of relying on a single product or service, you need to create an Integrated Product Suite.

Integrated Product Suite (IPS)

IPS is a set of complementary products which serve multiple wants and needs of the people in your niche.

With it, you’re providing solutions to all the different problems your audience is facing, or might face in the future.

If you’re stuck with a single product, you’re missing out on as much as 90% of your target audience. They might not necessarily need the particular solution you’re offering, but have similar needs you can just as easily fulfill.

Let me illustrate with an example…

Imagine if Apple could only sell iPhones. They’d probably generate a decent profit from iPhones alone, right? Sure, but they overlook all the other needs of their customers. Which means leaving a TON of money on the table…

Instead, they have an Integrated Product Suite – complementary products that their customers are just as likely to buy.

There are Macs, iPads, iPods & iTunes,  Apple TV, iWatch… And let’s not forget other accessories like headphones, speakers, phone cases, keyboards, and so on. See what Apple is doing here? They are covering ALL the potential wants and needs of their customers.

This way, they’re not entirely reliant on selling a single product – an iPhone. Instead, they present you with a myriad of other options. This maximizes the chances that the prospect will still buy something from them, instead of going to a different company.

That’s what you need to do in your business, if you’re hoping to truly maximize your profits.

Think about all the problems your target audience is facing. Try to offer a specific solution to each and every one of them.

Remember that every single conversation with a prospect could make you money… You just need to have the right products in your arsenal.

Final Thoughts

I’m confident that, if you follow the 7 steps I outlined in this article, you’ll be able to start leveraging attraction marketing. 

This system has tremendous potential. Once unlocked, it will enable you to quickly grow your business and scale your profits to 6 figures or beyond!

Need help implementing “attraction marketing”? want to learn what it really takes to build a wildly profitable online business in today’s marketplace?

Then I wholeheartedly recommend that you grab a copy of my BACKPACK MILLIONAIRE BOOK.

This is a comprehensive, step-by-step guide to systematically building and running a sustainable & lucrative online business.

With this revolutionary business model, you’ll be able to leverage the power of “attraction marketing” and reliably generate $10,000+ a month with your business.

So, if you’re struggling to generate leads, drive sales, and scale your profits, or want to start a successful online business from scratch – the BACKPACK MILLIONAIRE BOOK is exactly what you’re looking for!

Best of luck in all your business endeavors.

About The Author:

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

YouTube End Screens: How To Drive More Traffic & Generate More Sales

If you’re working on establishing your business’ YouTube presence, then you absolutely have to know about this simple trick. YouTube End Screens literally take 2 minutes to set up, and can help you get a ton of new subscribers and drive more traffic to your website.

If you’re not using YouTube End Screens, you’re leaving thousands of highly engaged viewers to wander around the platform.

Why not give them an incentive to keep interacting with your content and your business, instead?

Currently the second largest search engine in the world (Google firmly holds the #1 spot), YouTube has immense potential for companies and marketers looking to drive an enormous amount of highly-targeted traffic to their content and offers.

Here are some numbers to give you a better idea of just how important it is for today’s businesses to have a solid presence on YouTube:

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A relatively new addition to the YouTube arsenal, YouTube End Screens were developed to replace the outdated annotations.

Thanks to this neat feature, you are now able to direct more of your YouTube viewers back to your website.

This helps increase your monthly visits, boosts sales, and can skyrocket your revenue.

So, let’s take a look at what YouTube End Screens are, why you should start using them, and how to add them to your videos.

Why YouTube End Screens?

Before YouTube End Screens came into play, the best way to grab the viewer’s attention and get them to click on calls-to-action in your videos was through annotations.

YouTube annotations are basically clickable rectangular popups with text inside.

They appear after a certain point in the video and encourage the viewer to click the text to check out another video or an offer.

Here’s an example of a YouTube video with annotations:

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As you can see, it can be really frustrating when a bubble of text suddenly pops up. It covers most of your screen, preventing you from actually enjoying the content.

Of course, YouTube gives the user an option to turn off annotations. However, from the channel owner’s perspective, that kind of defeats the purpose.

If annotations are turned off, the user simply won’t see your CTA. Ever. 

That’s one of the reasons why YouTube tried to come up with a better alternative.

The other being the fact that annotations only work on desktop, meaning users on mobile devices aren’t able to click on them and visit your website or another video you linked.

Another option for the content creators was to include a CTA overlay:

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They work on mobile, which is fantastic. The trouble, however, is the fact that they don’t exactly stand out, especially on devices with smaller screens.

These CTA Overlays are essentially a few lines of text with an image is the element that’s supposed to grab the viewer’s attention.

They didn’t prove to be particularly effective, and there’s also the fact that you needed to create the video as an ad in order to get access to CTA overlays in the first place.

Lastly, you could opt to add YouTube Cards to your videos, which are arguably even harder to spot than CTA overlays.

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When they were first added, you could use them to add an image of your product, a headline, and a proper CTA.

Nowadays, they’re reduced to a simple line of text, and are most commonly used to suggest similar videos to watch.

And, they only show up for a few quick seconds before they disappear.

To sum it up, YouTube recognized that content creators had very limited options when it comes to adding a CTA to their videos, which people could click on, regardless of the device they’re using.

Their response: End Screens – a new feature that allows you to quickly and easily add a call-to-action to your videos, that looks amazing and works the same on all devices.

What Exactly Are YouTube End Screens?

As the name suggests, End Screens are clickable CTAs that appear at the end of your videos. YouTube End Screens can have up to four elements.

The two on the left side can be used to feature the subscribe button for your channel and a link to your website, while the elements on the right-hand side have to feature content.

Here’s what a typical End Screen looks like:

 

When you mouse over the channel icon, the channel’s description pops up, along with the subscribe button.

The same thing happens when you mouse over the website CTA (without the subscribe button, obviously), and the user can click anywhere on the CTA to URL you inserted in the call-to-action.

How to Add YouTube End Screens to Your Videos

Like I said at the beginning of this post, YouTube End Screens are super-simple to set up.

To begin, open up YouTube, click on your account in the top-right corner, and then click “Creator Studio”.

You will be redirected to your YouTube dashboard, where you can customize a bunch of different things for your account. Right now, we’ll focus on adding YouTube End Screens to a video you previously uploaded.

From the left-hand sidebar, click on the Video Manager, and select videos to see all the videos you currently have uploaded to your channel

Then, select the video you want to add the YouTube End Screen to, choose the time when you want the end screen to appear, and simply click the “End screens & annotations” on the very top of the page.

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Now, to the right of the video, you will see the “Add element” button.

Click it to select and configure YouTube End Screen elements. You can also see the preview of your end screen on this page, so you’ll know exactly what the End Screen will look like to your viewers, before you save the changes.

Like I mentioned before, there are 4 elements available for each End Screen:

 

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Let’s briefly go over all of the options available.

Video or Playlist

This option allows you to suggest one of your other videos to the viewers to watch next. If they click on the CTA for another piece of content, that video will immediately start playing in the same tab.

YouTube gives you the option to choose between your recently uploaded video, or select a video or playlist you want to feature.

If you prefer, YouTube can automatically select one of the videos from your channel, based on the users viewing history.

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YouTube End Screens must feature at least one video or playlist element, so you’ll have to either select a video to showcase on your End Screen, or let YouTube do it for you, if you want to use the End Screen to promote your channel and include a link to your website.

Subscribe

This option allows you to add your channel icon on the End Screen, which, when moused over, will provide your channel information and display a subscribe button your viewers can click on.

There not much you can customize here, apart from your channel’s icon.

To do so, simply click on your account image in the top right corner to go to the “about me” page of your Google account. Click the default image or the one you are currently using, and simply upload the one you would like to have featured on your End Screen.

Channel

This option allows you to promote another YouTube channel. You can also include a custom message that your viewers will see before they click the CTA.

This might not seem like a particularly useful option, but it can come in handy if you have a second channel and you’d like to promote it, or want to promote a channel of one of your business partners, who will return the favor.

Link

Finally, we’ve come to the most important part. This is where you’ll add your website’s URL and use it to drive qualified YouTube traffic to your offers.

However, as you might have noticed in the previous image, this option is not enabled by default.

In order to add a CTA for your website to the YouTube End Screen, you’ll need to join the YouTube Partner Program and have your channel verified first:

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Basically, what this means is that you’ll have to sign up for an Adsense account. Then, you’ll need to enable monetization on your channel.

Click here to see detailed instructions on how to apply for the program and activate Adsense.

As far as monetization is concerned, simply navigate back to your Creator Studio.

Click on Channel, and under “Status and features” find monetization and click “Enable”.

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As long as your channel doesn’t have any copyright strikes and complies with YouTube’s community guidelines, you’ll have no trouble enabling monetization.

Next, you’ll need to set up an associated website. Among other things, you’ll be using it for the End Screen.

To do that, from your Creator Studio select “Channel” and from the drop-down menu click on “Advanced”. Then, simply add your website’s URL in the “Associated website” field.

You will be required to verify ownership of your website. You can select from multiple verification methods.

For example, a HTML file upload or domain name provider. All of the verification options are simple and quick to complete.

Finally, all the preparations are complete and you’re ready to start creating amazing YouTube End Screens.

That said, there are a couple of things you need to keep in mind, in order to get the results you’re hoping for from your YouTube End Screens.

Tips To Help You Optimize Your YouTube End Screens

Plan out your CTA

Have a clear goal in mind in terms of what you want the viewers to do after watching a specific video on your channel.

Do you want to encourage them to consume more of your YouTube content? Is you main goal to generate more leads?

Or, perhaps you want to send them straight to one of your offers and score a sale?

Is the goal in line with the content in the video?

Your content needs to be aligned with the CTAs in the End Screen.

The viewer needs to feel like it’s the logical next step to take.

Don’t forget mobile

Keep in mind the type of device your target audience is using to interact with your YouTube content.

Sending desktop users through your entire sales funnel might be fine. However, it’s a bit more difficult to navigate through a complex funnel on a smartphone or a tablet.

If you’re targeting mobile users, send them to one of your landing pages and have them opt-in.

This way, you can gradually introduce them to all your different offers through your email campaign.

Give them time to click your CTAs

The YouTube End Screens can show for up to 20 seconds. You want to take that advantage to give the viewer enough time to click on one of your CTAs.

Why? Because it takes a few seconds for the viewer to adjust from the content to the Ending Screen. And, they need a few moments to gauge all available options.

You want to give them enough time to read the description of your link and your channel. This helps ensure you’re getting as many subscribers and new website visitors from your End Screen, as possible.

Final Thoughts

YouTube End Screens are smarter, easier to set up, and more effective way to get your viewers to click on your calls-to-action.

The initial setup might take a while… However, you only have to complete it once. After that, they take less than 2 minutes to add to a video.

Seen as they provide an enormous opportunity to grow your business, it’s not something you can afford to ignore.

By following the steps I outlined in this post, you’ll be able to start taking advantage of this amazing feature. This will give you the edge over your competitors, and allow you to generate more leads and drive more sales from YouTube.

That said, End Screens are just one of the ways you can use the world’s second largest search engine to scale your business and skyrocket your income.

If you want to learn everything about YouTube advertising, I highly recommend checking out my Video Ads Hack course.

This comprehensive video course teaches everything you need to know about creating, running, and optimizing YouTube ads and shows you all the tips & tricks that will help you leverage this platform to take your business to a whole new level.

Click here to get instant access to Video Ads Hack course and learn how to scale your business to six figures with YouTube.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

7 Ways To Boost Ecommerce Sales With Email Marketing

Having amazing products and excellent service isn’t enough to guarantee the success of your ecommerce store. In order to consistently generate sales and rake in 6 or 7 figures in monthly revenue, it’s vital that you establish a good connection with your customers and build a relationship based on trust through your ecommerce email marketing efforts.

Unlike brick and mortar businesses, running an online store doesn’t give you the ability to talk to customers face-to-face. That said, you have an equally powerful alternative in the online environment. One that lets you communicate to customers directly, on a regular basis – email marketing.

A well-executed email marketing strategy is an invaluable asset for any ecommerce business. It can give your subscribers an incentive to purchase your products and bring in repeat business, which can drastically increase your sales.

That said, you can’t just start sending out emails without giving it any thought. To get great results with your email campaigns, you have to devise a good strategy. It needs to incorporate all the best practices, to successfully convince people to visit your store, and get them excited about your products.

Today, I want to share with you some of the most effective ecommerce email marketing strategies. After you finish reading this post, you’ll know exactly how to shoot your ecommerce sales through the roof.

Alright, let’s jump right in!

1. Personalize Your Emails

Nobody likes to receive a generic promotional email that puts the spotlight on products, while neglecting the customer. Personalized emails get a lot more engagement than generic emails that use a robotic company voice.

Most companies, online retailers, and email marketers are well aware of this fact. Hence, using the subscriber’s name in the first line of the email’s body has become a standard.

But, personalizing your ecommerce email marketing goes a lot further than simply addressing the subscriber by their name. Instead, what I’m referring to is actually tailoring the entire email to a specific customer. It should be based on their previous interactions with your emails and your online store.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

There are a couple of ways to go about this:

Segment your audience based on gender: This one is simple, just ask them to select their gender on your opt-in form. Men likely won’t be interested in the new line of beauty products or women’s clothing, and vice versa. Send your readers only offers that are relevant to them.

Rely on their past purchases: If you’re sending emails to existing customers, it might be idea to tailor them based on what they bought from you in the past. They’ll probably be more interested in similar or complementary products, than the random ones featured in your newsletter.

Take advantage of browse abandonment: Email automation software allows you to use customers’ behavior on your website as triggers. For example, let’s say someone visits a particular category in your store, but never reaches the checkout page. This can be used as a trigger. You can then send an email featuring products from that specific category to reignite their interest. 

2. Be Creative With Your Subject Lines

Subject lines are the lifeblood of your ecommerce email marketing strategy. They determine whether a person clicks on your email in the first place. So, you should spend just as much time on coming up with a great subject line, as you would on the rest of the email.

In order to grab the prospect’s attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox.

However, you don’t want to go too far… Words and phrases that sound like clickbait will just turn people away. Similarly, words that don’t pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype.

A good subject line is short & simple, and provides just enough information to pique the reader’s interest, without revealing too much.

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They should use relevant words to grab the reader’s attention by describing what the email is all about.

Another thing that can help you boost your email open rates is the preview text. This text is the features the opening sentences of your email, and appears to the right side of the subject line.

Most people overlook the importance of the preview text. However, optimizing it can have a huge boost on your open rates, by giving the reader a better idea of what your email is all about. 

3. Take Advantage of Loyalty Programs

A great way to get customers back to your website and encourage sales is by rewarding the people that frequently interact with your emails and your store.

This is done through loyalty programs. Essentially, you can craft exclusive offers and send them out to subscribers that meet a certain criteria. Most email automation platforms provide a feature to send out an email to subscribers who have fulfilled a certain criteria. For example, either opened one of your emails or visited your store in the past 30 days.

Just make sure to mention in the email that this offer is exclusive

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Make it blatantly obvious that it’s only available to them as a loyal customer, subscriber, or an active member of your community.

This doesn’t have to be anything big. It can be a special 10% discount on the next purchase, free shipping, exclusive look at a new collection, etc.

4. Get Your Existing Customers to Refer Your Business to Friends

Most ecommerce stores do this, and you too! You can offer something like a special $15 voucher for both the subscriber and the person they refer.

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The reason why this works so well is pretty obvious, in my opinion. One, everybody loves discounts. Two, word of mouth remains one of the most powerful ways to get new customers. People are generally more inclined to buy from a business their friends already trust.

It may seem that you’re cutting your profits by offering a referral discount… However, the value of a long-term customer you’re getting is much higher than the $15 or $20 one-time discount you’re providing. This is one of the most used lead generation strategies in ecommerce email marketing. 

5. Hold Special Sales for Holidays and Important Dates

A great way to bring in a ton of extra sales is by creating special holiday-themed campaigns. People tend to spend a lot more during holiday seasons. Giving them an incentive to buy from your store during that time will drastically increase your revenue.

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Also, once you start creating special promotions around holidays, it’s important to stay consistent, in order to meet customer expectations.

If you’re running a special campaign for Black Friday, you don’t want to skip Easter. If you do, you’re risking losing customers to someone who offers better deals during that period.

Quick tip: Send out holiday emails a day or two before the actual holiday. Announce the special sale and prepare the subscribers for the amazing deals you have in store for them.

6. Notify Customers When a Sold Out Items Become Available Again

It’s inevitable that you won’t always have every single item in stock at all times. But that doesn’t mean you have to lose out on a sale.

Instead, what you can do is allow them to add the item to their wishlist, and email them as soon as it becomes available.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

Of course, you can also have similar products featured on that page. However, by giving them the option to stay notified regarding the products they actually want, you’re improving their experience and ensuring that they stay satisfied.

If they haven’t subscribed to your list yet, this is also another way you can get them in the loop.

7. Hold Flash Sales

Another way to get a good influx of sales over a certain period of time is by hosting flash sales. These are special, time-limited offers (usually lasting only 1 or 2 days) that rely on the sense of urgency to motivate the subscribers to buy your products.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

They can be used to thin through the excess inventory, or put the spotlight on one of the products that aren’t selling as well as you had hoped.

Final Thoughts On Ecommerce Email Marketing

There you have it – these are my best ecommerce email marketing tips that will help you take full advantage of this powerful marketing channel to shoot your sales through the roof.

Want to learn more strategies and get valuable tips & tricks for optimizing your ecommerce store or want to start an ecommerce business, but don’t know how to set up your store?

Join the Ecom Academy and learn everything you need to know about setting up and successfully running a wildly profitable ecommerce business.

We provide comprehensive ecommerce email marketing training and offer our support and guidance on your journey to becoming a highly successful online retailer.

Click here to get instant access and join hundreds of fellow entrepreneurs who are running their own successful ecommerce business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader whose work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.