1 Trick To Overcoming Objections & Doubts

Have you ever heard of the term buyer’s doubt? I’m pretty sure you do about buyer objections, but don’t worry. In this post we are going to cover how to overcome objections and doubt your customers may express to you.

Throughout the years, I’ve noticed that only a small percentage of entrepreneurs and business owners are familiar with this phenomenon. And that’s quite unfortunate, considering that it can have a significant impact on your sales and profits.

So, I decided to create this article to explain what buyer’s doubt is, and how you can overcome it.

Let’s start off with a simple example:

You’ve got an excellent product,  a great marketing campaign, and are driving lots of targeted traffic to your offers.

Everything seems to be working as intended, yet for some reason, you’re not making nearly as much sales as you were hoping to.

So, what’s the problem? What’s stopping people from taking the final step and clicking that “buy” button?

In that final moment of indecision, the customers are experiencing what’s known as the “buyer’s doubt”.

They might doubt the quality of your products and services… Or they might doubt that they’ll receive the benefits you advertise…

They might even deem the price too high for something they’re not sure will help them solve a problem or reach a goal.

In other words, they doubt the claims you’ve made regarding the particular offer.

So, what can you do to put their mind at ease?

You Need To Eliminate Or At Least Minimize The Risk Factor

It’s not that they don’t want to pay for your product… It’s that they’re afraid of paying for something that won’t deliver the desired results.

And frankly, who can blame them?

There are so many false “gurus” and “experts” out there who promise the world, but never deliver on their promises.

If they have been burnt before, people will be especially careful when making a purchase from a business for the first time.

You see, trust is the key factor here.

If they don’t know you and your business, you can’t realistically expect them to take your word for it and invest their hard-earned money into your products.

You need to earn that trust first.

Relevant and valuable content will reassure them that you’re an expert in your field.

Testimonials and reviews from previous customers also help build a level of trust.

But nothing beats a good old  guarantee.

Having A Guarantee Is A Must In Today’s Business World

Guarantees are the most powerful way to remove buyer’s doubt, for several reasons.

First, they signify that you’re confident about your products and services, and their ability to provide the benefits and results you’re advertising.

Secondly, they shift the risk from the customer to you. If anything goes wrong with the product, or they’re not satisfied with the service they receive, the customers know that they’ll be adequately compensated.

This helps build that important trust, and ensures that they’re making the right decision.

Here’s an example of a well framed money-back guarantee by MIDCO:

buyer doubt, buyer's doubt, how to overcome buyer's doubt, buyer's doubt definition, what is buyer's doubt, guarantee, how to create a guarantee, elements of a guarantee

Just think about it… Say you need to buy a new washing machine.

I’m convinced you’d want at least a 3-year guarantee on it.

That way, your investment is 100% safe, and if it breaks down for some reason, you’re not the one paying for repairs.

The same principle applies to online business, regardless of if you’re selling physical products or providing services.

The Timeframe Of Your Guarantee

When putting together a guarantee, you first need to determine its timeframe.

In other words, you must specify how long the guarantee will be in effect.

Generally speaking, the longer the timeframe, the safer the investment and more people will opt to complete their purchase.

There isn’t an exact formula for calculating the timeframe, but there are some general guidelines.

If you’re selling software or information products, 30-60 days is an acceptable timeframe.

If you’re selling physical products, it really depends on the type of products in question. Some can be covered with a guarantee that lasts several months, while other need to be covered for several years.

In any case, you should think about how long it will take for the customer to check out your product and determine if it suits them.

That should be the basis of your guarantee’s timeframe.

When Your Guarantee Is In Effect

You need to specify the circumstances in which the guarantee applies.

What I mean by this is that you need to list out conditions in which the guarantee is no longer valid.

After all, you don’t want to have to pay for a misuse of a product.

For instance, if you’re selling TVs, and a customer tops it over and breaks the screen, that shouldn’t be your problem.

If, however, it suddenly stops working after a few months, then you’re obligated to service it.

You want to make sure that the guarantee covers the intended use of the product – nothing more, nothing less.

However, things become a bit more interesting when you’re offering a guarantee on an information product.

Say you’re selling some sort of a training program. After a while, a customer wants a refund.

The trouble here is, you’re not even sure if they used the product at all… What you can do is request that they prove they’ve genuinely invested effort and gone through the program.

After that, if they’re not satisfied, you should give them their money back.

Alternatively, you can offer an unconditional money-back guarantee. This is a bit riskier on your part, since a no-questions-asked guarantee means you’ll issue a refund every time, without exception.

However, this type of iron-clad guarantee removes any risk from the customer, and will likely result in more sales overall. So, even with a few refunds, your profits might still be higher.

However, I only suggest this approach if you’re 100% confident in what you’re offering, and are certain that the customers will receive massive value from the product.

Tell Them Exactly What You’re Offering As A Part Of Your Guarantee

When creating a guarantee, you should leave no room for ambiguity.

The customer needs to know exactly what is covered by your guarantee.

This is especially important if you’re running an ecommerce business.

Does your guarantee cover the shipping costs of returning an item?

Must the item be returned in its original packaging?

Is there a possibility to exchange the item for something else from the store?

If the item is damaged during transportation, can the customer expect to receive a new one and when?

Here’s how the company FiftyThree does it:

 

There are tons of technical questions that you want to make sure to cover in your guarantee.

Additionally, you must also specify how someone would go about claiming the guarantee.

For some products, it’s as simple as contacting you via email, while others might require both email correspondence, return address, and even some additional information.

My Thoughts On Overcoming Buyer Objections And Generate More Sale

Regardless of how good your products/services are, and how compelling your offer is – a strong guarantee is necessary to remove any doubt the buyers might have.

When creating your guarantee, think about the reasons which would prevent the potential customer from going through with their purchase. Try to address these issues in your guarantee and put them at ease by showcasing that their satisfaction is your top priority.

A guarantee that eliminates the risk factor for the customers will help make the purchase an easier and much safer decision. This will inevitably result in more sales and higher profits, since they’ll have nothing to lose and everything to gain.

However, the most important part is that you can deliver on your promises. If a customer is covered by your guarantee, and you refuse to reimburse them, you’re risking a lawsuit and your reputation will take a huge blow.

Want to learn more tips & tricks and proven marketing strategies that will help you scale your business and shoot your profits through the roof?

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of Shaqirhussyin.com & Funnels.com Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available at: CreateDigitalCourse.comspecially designed for aspiring entrepreneurs wanting to start their online business with their very own high paying product.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader you can meet in person. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Lead Conversion Optimization

Wanting to improve your lead conversions in your business? Trying to figure out how to optimize your lead scoring process but don’t know how? Well let me tell you this. If you want to be able to gauge how well your business is doing, looking at the results of your marketing efforts is one of the key things that will help you.

This will provide you with valuable insights on the true performance of your business and help you keep score. After all, the main purpose of your business, while filling a need, is for profitability, so you need to able to determine if what you’re doing is achieving lucrative results.

In order to really keep track though, you need to decide on what strategies will give you the best oversight and help you measure your success. You really wouldn’t want to waste your time and efforts in trying to create a demand that really isn’t there, resulting in you pumping money into marketing campaigns that turn out to be a waste. Here are some strategies to consider that will really help you increase your customer base, raise your earning potential and improve your lead conversion rate.

Make Use of Lead Scoring To Improve Lead Conversion Rate

Lead scoring allows you to track leads to determine whether they’ll be financially viable or not. This quantitative method of tracking allows you to assign a number value to each lead then further categorize them into good leads (poised for sales), leads that need to be nurtured or non-profitable leads. Large volumes alone don’t guarantee conversion, so lead scoring actually helps you to fine tune the quality of your leads, resulting in more revenue from good leads.

Conduct Surveys To Understand Lead Conversion Challenges

This might not be a function you choose to carry out yourself. You may enlist the services of a market research company or entity so that they can gather this information on your behalf. The information generated from market research helps you to gauge how much of a need your product or service fills and how prospective clients see your business.

This information will help you to determine if you need to revamp the way your business is perceived by your prospects, so that you can encourage greater traffic. You want to offer a product which appeals to potential clients. Without this appeal, you may just be the owner of a very well structured website with no audience.

Look Into Purchasing Leads To Increase Lead Conversion

While it would be ideal to just sit back and allow the magic to happen by simply waiting for generated leads to come in, you may have to consider purchasing leads if your generated lead rate is low. This is a decision you‘d have to make very carefully, especially now that you’ll be injecting more funds into your marketing strategies. You want to see it pay off and you also want to make sure that these leads are high quality and coming from the demographic you want to target.

You don’t have to approach this blindly just because a lead generation company gives you their word that these leads will convert. You can request information by asking them to show you evidence based results they’ve received from other clients who’ve benefited from these purchased leads. Look at results from businesses related to yours, and who are using similar strategies and approaches, to get a good overview of how your business may stand to benefit from those leads.

While the foregoing strategies are by no means exhaustive, you have to take responsibility for keeping track of how your marketing tools are performing so that your bottom line can be positively affected.

A key thing you can do to influence your leads even further is to popularize your brand. Learn how to do that here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of Shaqirhussyin.com & Funnels.com Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available at: CreateDigitalCourse.comspecially designed for aspiring entrepreneurs wanting to start their online business with their very own high paying product.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader you can meet in person. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How To Increase Sales Online

Increasing sales is the primary goal of countless businesses, large and small alike. How you do it most don’t even care so whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.

Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales performance.

1. Use Honest Sales Principles In Your Copy

This might seem painfully obvious, but it’s amazing to me how many sites write checks their products can’t cash. Not only is honesty in your copy crucial to your business’ reputation, it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly – today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.

Increase sales online be honest in your copy

This PETA ad was pulled from billboards in the U.K. by the Advertising Standards Authority in 2013 for making unsubstantiated claims.

This principle also applies to how you position yourself as a business. Ever come across a site that’s obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company? This approach not only makes you look foolish, it also damages your brand’s credibility. If you’re a small company, take pride in that and be upfront about it – many consumers are turning to smaller businesses precisely because of the more individualized, personal service they can offer. Don’t try to be something you’re not.

2. Get More Ad Clicks with Ad Extensions

If you’re selling stuff online, ad extensions are a no-brainer – this feature (available in both AdWords and Bing) allows you to make your ad bigger with more places to click. And it doesn’t cost any extra! AND it increases your ad’s click-through rate! Amazing, right?

Increase sales online use ad extensions

In the above example, the links to “Men’s Sunglasses” and “Women’s Sunglasses” give people who are looking to buy a new pair of Ray-Ban’s two additional places to click. This saves the potential customer a step and makes it easier and faster to find exactly what they want (so they go to your site instead of a competitor’s).

3. Show Off Customer Testimonials and Trust Signals

In today’s social media environment, customer feedback has never been more important. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal – testimonials.

Increase sales online include customer testimonials

Legions of satisfied customers are considerably more influential than even the best-written sales copy, so make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. These might appear on your product pages, landing pages, pricing page, even your home page. For more info, check out my post on the power of customer testimonials.

Similarly, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. If your business has any professional accreditations (even something as routine as a Better Business Bureau certification or membership to your local chamber of commerce), put these trust signals front and center on your site. If you have an impressive list of satisfied clients, make sure your prospects know about it.

4. Create a Sense of Urgency In A Unique Way

It’s important to be honest and transparent about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now.

Increase sales online by creating a sense of urgency

Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others. For example, if you don’t (or can’t) make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.

In AdWords, you can use ad customizers to display a countdown on a seasonal offer or limited-time sale:

Increase sales online use ad customizers

However you choose to do it, creating a sense of urgency is a great way to increase online sales.

5. Increase Sales With Bulletproof Money-Back Guarantee

Oftentimes, one of the most powerful factors in a consumer’s decision not to buy something is risk aversion – the desire to avoid a potential loss. Most times, this perceived risk is a financial one. Why should someone buy your products? What if they don’t work, or the customer doesn’t like them? Even small purchases can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by offering a bulletproof money-back guarantee.

Increase sales online offer a bulletproof money-back guarantee

The more risk you remove from the prospect’s decision, the more likely they are to buy from you, so take away anything that could dissuade prospects from buying from you.

6. Use “Fewer Choices Strategy” To Boost Sales

To many businesses, this concept is simply unthinkable. Surely offering more products is a great way to increase sales! Well, not necessarily. In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales.

If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they’re looking for), or you could place greater emphasis on fewer individual products. Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.

7. Target Lookalike Audiences On Facebook To Improve Sales

One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them. Facebook allows you to do this through the targeting of lookalike audiences.

Increase sales online target lookalike audiences in Facebook

Lookalike audiences in Facebook are essentially users on Facebook who share characteristics and behaviors to customers in your database. You upload your data to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify. You can also use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.

Check out this blog post about Facebook ad targeting to learn more about lookalike audiences.

8. Reduce Friction At Shopping Portal

According to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned in incomplete shopping carts last year alone, of which 63% was potentially recoverable. This is a truly jaw-dropping statistic, and one that reveals how crucial it is to nail your checkout process.

Similar to the point above about user experience, reducing friction in your checkout process can have an incredible impact on your conversion rates. Just as you should make it as easy as possible for visitors to use and navigate your site, you should make it even easier for them to actually buy what you’re selling.

Eliminate any unnecessary steps in your checkout process that could dissuade a prospect from converting. Skip unnecessary fields in forms. Don’t time them out and make them start over from the beginning. Here are some more tips on battling shopping cart abandonment.

9. Provide Various Payment Options

Okay, so your business takes credit cards. What about Google Wallet payments? Or ApplePay? What about Stripe? WePay?

Consumers have more choice than ever before in terms of how they actually pay for goods and services, and not everyone prefers to use American Express. By offering more payment options, including newer services that are becoming increasingly popular on mobile, you’re making it easier for prospects to give you their money. Sure, it can be a hassle to optimize your site (and checkout process, as we discussed above) to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic.

10. Invest in Quality Product Images

There’s compelling evidence that well-presented food actually tastes better than sloppily plated dishes. Given how important appearance is in relation to how we perceive things (including other people), it stands to reason that investing in quality product photography will have a similar effect on visitors to your site.

Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a product’s proverbial tires before buying, especially online.

11. Get Rid of Your Landing Pages

We’ve mentioned this strategy before, and it usually raises more than a few eyebrows to say the least. However, we’re not advocating for eliminating landing pages unnecessesarily, but rather optimizing your online ads to align with how many consumers actually browse the Web and shop online.

Increase sales online use Facebook click-to-call ads

Call-Only campaigns in Facebook and AdWords are an excellent example of a situation in which removing the traditional landing page entirely makes a lot of sense. Most people don’t want to spend several minutes browsing pages on their mobile device – they simply want to get in touch with your business.

Increase sales online Call-Only campaigns AdWords

 

By utilizing Call-Only ads, you’re making it easier for prospects to reach out to your business, eliminating one of the leakiest stages of the classic online sales funnel completely, and potentially increasing the volume of calls to your business – one of the most valuable lead sources to many businesses. People who call you are practically begging you to sell them something.

12. Use Gmail As A Unique Way To Increase Sales

After years in and out of beta, Gmail Ads are FINALLY available to everyone. This is an exciting way to reach prospects and increase sales.

Increase sales online use Gmail ads

If you’re already reaching customers when they search and when they browse on social, why not go the extra mile and hit them while they’re in their inboxes, too? One of the most effective ways to use Gmail Ads is by targeting competitor keywords. People who are in the market for your competitors’ products are getting emails from your competitors that mention their brand terms right now. By targeting those same terms you can show up in their inboxes and hopefully change their minds.

13. Keep Messaging Consistent Across Campaigns and Your Site

Ever clicked a PPC ad that grabbed your attention, only to be taken to an irrelevant landing page (bad) or the site’s homepage (worse)? Did you end up buying whatever you were looking for from that site? Probably not.

Increase online sales message matching

A display ad for Air Canada, and its accompanying
landing page

Increase sales online message match landing page

If a user clicks an ad for a specific product or service, the page they’re taken to should be about that specific product or service – not a related category, not a special offer for another product, but that specific product. Make sure your messaging is relevant across your PPC and paid social campaigns and the pages associated with them, so that ad clicks actually turn into sales.

14. Answer Every Question and Address Every Objection in Your Copy

One of the most dangerous pitfalls you can fall into when trying to sell online is making assumptions about your prospective customers’ knowledge of your product, service, or even market. Many companies mistakenly believe their customers know more about what they’re selling than they actually do, which results in unanswered questions or objections that are failed to be addressed – both of which can harm sales.

Consider every question you can possibly think of about your product, and answer it in your copy on your product pages. Similarly, think about every potential objection a prospect might have about your offering, and preemptively overcome it in your copy. This might seem impractical, but remember, you’re not bombarding prospects with unnecessary information – you’re giving them exactly what they need to make an informed decision. This approach is also an excellent exercise in writing tight, clear, concise copy. If you’re worried there’s too much copy, you can always trim it down. Just keep the focus on the customer and how it benefits them, not why your company is so awesome.

15. Give Away As Much As You Possible Can for Free

People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales.

Awesome!

Look at your current offerings. Can you give anything away for free? If you’re in the software business as we are, it’s easy to offer free, no-obligation trials of your software. Even if you’re not, you can just as easily give away samplers, trial memberships, two-for-one offers, and other reward-based incentives. Giving stuff away for free isn’t just a great way to improve people’s perception of your business, it’s also a great way to introduce them to your must-have products and tempt them to buy more.

16. Create and Target Detailed Buyer Personas

I’m going to go ahead and assume that you’re already creating buyer personas (because if you aren’t, you’re in real trouble), but I am going to challenge you to create even more detailed buyer personas than you have in the past.

If you’ve ever looked at the targeting options available to Facebook advertisers, you may have seen the amazing granularity with which you can target users on Facebook – advertisers can target users based on the square footage of their home, the university from which they earned their degree, and even where they plan on going for their next vacation (as Margot revealed in her fascinating post about amazingly granular Facebook audiences).

Obviously, this degree of specificity may be a little overkill for your buyer personas, but the better you “know” your ideal customers, the more likely they are to respond to carefully crafted messaging tailored specifically to their lives. Push yourself to create more detailed buyer personas than you ever have before. To learn more about this process, check out my detailed guide to creating buyer personas.

17. Implement Tiered Pricing To Boost Transaction Value

When you go to a restaurant, the chances are pretty good that you’ll invariably choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward the mid-range meals. We’ll often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase sales online with tiered pricing structures.

By including a third “decoy” option in your pricing structure, you can push people toward the middle option – the one you really want them to buy. Sure, some people will go for the most expensive option anyway (which is a bonus, revenue-wise), but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do.

Many companies leverage this psychological principle (also known as the “asymmetric dominance effect”) to make us buy what they want. To learn more about decoy pricing, check out this post by Neil Patel at MarketingLand.

18. Add an Opt-In Pop-Up Offer to Push Them Over the Edge

If you’re looking to increase sales in retail, don’t ignore the potential of opt-in offers – prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. Using opt-in offers can not only significantly increase the number of contacts in your database (a major asset for future email marketing campaigns), but also increase online sales in the short term.

Increase sales online launch an opt-in offer

Prospective customers who are on the fence about buying from you may well be swayed by a well-placed opt-in offer for, say, free shipping, or 10% of their first order. Even if they decide against the purchase at that time, but do sign up for your opt-in offer, you’ve still added them to your database and they may choose to return later to complete the sale.

When launching an opt-in offer, be sure to test every element for maximum optimization. Test the phrasing of the copy, the position at which it appears on your site, and the flow that visitors are directed through the process. A/B test different offers and see which ones yield a greater volume of sign-ups. Consider having the pop-up be triggered by a site exit so visitors see it just before they’re about the leave the page. The more people that sign up for your newsletter or loyalty program, the more potential sales you can make in the future.

19. Grow Online Sales with Mobile Optimization

The number of online businesses with poorly designed, badly optimized “mobile” sites is amazing.

Mobile search has already eclipsed desktop search in volume. If you don’t want to leave sales on the table, it’s vital that your site is optimized for mobile – and not purely from a technical perspective.

Make it as easy as possible for mobile visitors to buy whatever you’re selling. This may involve an extensive overhaul of your checkout process (see tip #18), or the design and launch of an entirely separate mobile site. Amazon’s mobile site is an excellent example of how mobile ecommerce can (and arguably should) be done, but you don’t need Amazon’s resources to create a compelling, user-friendly experience for visitors on mobile.

Increase sales online responsive design ecommerce example

Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience. The harder it is for visitors to find – and buy – what they want, the more likely they are to abandon your site altogether and take their business elsewhere. Pages should load near-instantaneously, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later. Allow visitors to come back to their carts later, even on another device. Don’t expect mobile visitors to convert in a single session, because they probably (almost definitely) won’t – but they might convert later, if you make it easy for them to do so.

Think of your mobile visitors and do everything you possibly can to make it effortless for them to buy from you while they’re on the go.

20. Impress New Customers with an Amazing Follow-Up Email

Sadly, the customer experience typically ends for many businesses when they’ve finally got their hands on a customer’s money. This is a terrible mistake for customer retention. To increase sales volume online, make sure you have a thoughtful, considerate, genuinely useful follow-up procedure in place for new customers.

Increase sales online send an amazing follow-up email

As a hardcore computer geek, I’m always ordering stuff from Newegg.com – replacement parts, new components, and other deliciously geeky stuff. The reason I’ve been a loyal Newegg customer for many years isn’t just the price of the goods (which is highly competitive), but rather the focus on customer service and the follow-up process Newegg has in place.

Whenever I place an order, I receive detailed summaries of my purchase (including vital tracking information so I can hit “Refresh” on the order page to see where my stuff is), as well as customer service information, links to relevant products I might be interested in, and all sorts of other resources. I’m prompted to leave reviews and feedback about my experience, encouraged to contact a real person if I have questions about my order, and can even discuss or answer questions about my purchase for other users who are considering buying whatever I just splurged on. Generally speaking, it’s just a great shopping experience – which is why I’ve been buying my hardware from Newegg for years.

Don’t forget about your customers as soon as they’ve given you their credit card details. The more attention you pay to them after they’ve bought something, the more likely they are to become fiercely loyal brand evangelists who will not only turn into satisfied repeat customers, but will also go and tell and their friends (and blog readers) about how great you are. When a customer buys something, offer them something for free (see tip #11). Talk to them on social media (more on this shortly). Send them a thoughtful, useful follow-up email with incentives to buy from you again. However you do it, make your customers feel like the precious little snowflakes they are – think relationships, not transactions.

21. Nail Your Value Proposition – And Make It Immediately Obvious

Far too many companies lose sales and waste time by focusing on themselves. Remember how we discussed that people don’t want to buy things, only solve their problems? Well, another painful truth is that unless your customers are the brand evangelists we’ve been talking about, the vast majority of them don’t care about you or your company – only how your products or services will make their lives better. This is why your value proposition should take center stage in all your marketing communications and site content.

Increase sales online value proposition

Essentially, your value proposition is the primary reason customers should buy from you, not your competitors, and the promise of the value prospects will receive by investing in whatever you’re selling. Value propositions can be broken down into three main areas:

  • Relevance: How your product/service will solve customers’ problems
  • Quantifiable value: The specific benefits your product/service offers
  • Differentiator: Why customers should buy from you and not a competing company

When you break down a value proposition into these three components, it becomes easy to see why these elements should inform virtually everything about your marketing messaging and site content, from the copy on your homepage to the content of your email marketing campaigns. Why wouldn’t you focus exclusively on these aspects of your products?

Take a look at your landing page copy, sales collateral, and other marketing materials. Is the value proposition immediately obvious? If not, it’s time to go back to the drawing board. Everything your prospects see should tie back to your value proposition in one way or another. The greater the perceived value you can create surrounding your products or services, the more sales you’ll make.

22. Use the Voice of the Customer for More Resonant Ad Campaigns

Hopefully you’re already using PPC and paid social to expand your reach and find new audiences. However, the language you use in your campaigns can have a tremendous impact on your conversion rates (and, therefore, your sales), so my fourth tip is to use “the voice of the customer” in your campaigns – but what does this mean?

The voice of the customer is a market research technique that aligns copy with the needs, wants, pain points, expectations, and aversions of the consumer being targeted by that particular messaging. This process often includes language and phrasing used by customers themselves during market research and focus group testing.

Increase sales online use the voice of the customer in your copy

The example above, from accounting software company FreshBooks, uses the voice of the customer to great effect. During its market research, FreshBooks discovered that its target market (small-business owners) found bookkeeping to be painful and challenging, and so it incorporated language used by its target market in its messaging.

This technique can be extraordinarily powerful, as you’re using the exact phrasing used by your ideal customers to reach your ideal customers. To learn more about how to incorporate this into your own campaigns, check out this post on the voice of the customer.

23. Pinpoint Your Best Attribution and Conversion Paths

Sometimes, it feels as though you’re doing everything right, only to see your conversion rates hovering somewhere between “miserable” and “pathetic.”Oftentimes, this isn’t anything to do with the messaging or positioning of your ads (though it pays to look at this closely), but rather a misunderstanding of when and where conversions are happening.

Increase sales online conversion paths

One of the first things you should do if your conversion rates look low is to examine your attribution models and conversion pathways in Analytics. You may be surprised to find that parts of your marketing strategy that seem like conversion duds actually have a big influence on your online sales. For example, maybe organic search isn’t a great channel for converting into sales, but people who find you first through organic search, and then see a Facebook ad are highly like to become a paying customer. If that’s the case, you should double-down on content marketing and pour some money into Facebook remarketing too (see Tip #1, below).

24. Actually Talk to Your Prospects on Social Media

Active engagement with prospects via social media is overlooked as a potential sales tool by far too many businesses because it is perceived as having a negligible impact on actual sales – when in fact this is one of the best ways you can increase brand awareness, customer satisfaction, and sales.

Increase sales online social media engagement

Think of a time when you tweeted at a company, or commented on a brand’s Facebook page – and the company actually responded to you personally. What effect did this have on your perception of that brand? I’ll wager it became significantly more favorable. Providing fast, honest answers to questions that potential customers have about your offerings is an excellent way to increase sales, as the more attention you are perceived as paying to potential customers, the more likely people are to want to buy from you. This also results in unsolicited social feedback among users themselves – the kind of brand exposure and “advertising” you just can’t buy (well, not in a way that sounds legitimate, anyway).

25. Use Remarketing To Close Way More Deals

No matter whether you’re running a PPC campaign or a Facebook advertising campaign, any digital marketing initiative takes time, money, and effort to accomplish. If you’re not using remarketing, you’re essentially banking on prospective customers converting immediately, which almost never happens (and is exactly as crazy as it sounds).

Increase sales online with remarketing

Whether you’re remarketing your content or a specific time-sensitive sale offer, remarketing is arguably the single most effective way to increase sales online. Not only does remarketing keep your brand at the forefront of prospects’ minds, it also provides would-be customers with numerous additional opportunities to convert. Given the often-fractured customer journey, which now usually takes place across at least a day or two and several devices, remarketing also closely aligns with how today’s consumers prefer to shop – which is wherever and whenever they choose.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of Shaqirhussyin.com & Funnels.com Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available at: CreateDigitalCourse.comspecially designed for aspiring entrepreneurs wanting to start their online business with their very own high paying product.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader you can meet in person. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Email Conversion Rate Secrets

Email conversion rate is the percentage of subscribers who complete a goal action. Today i share how to increase your email opt-in “conversion” rate no matter the industry you are in. Email marketing might is widely recognized as one of the most powerful marketing channel. Still, few marketers know how to leverage its full potential to truly maximize conversion.

Email marketing appears deceptively simple to an untrained eye. However, in reality, it requires a great deal of experience, testing and tweaking to figure out which practices consistently deliver the best results.

Here are some of the most impactful email marketing “secrets” that I’m personally using in my business.

I’m calling them secrets because although most of them are pretty easy to implement, they are still largely underutilized.

I have no doubt that these strategies will give your email marketing a significant boost, and help you grow your business at a rapid pace.

Let’s dive right in…

#1 – Open Rate Formula Is All About The Incentive

When you’re just starting out, it can feel like the list-building process takes ages.

Even further down the line, your email list might not be growing as fast as you expected it to.

Thankfully, there are a couple of efficient ways to speed things up and acquire a ton of new subscribers.

A great way to increase the speed at which your email list is growing is by giving your website visitors an incentive to sign up to your mailing list.

Here an awesome example by copy hackers original; (your eyes automatically draws itself to the CTA button)

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As you can see, the CTA button “the free ebook” answers the big headline question at the top “where to get stellar messages”.

There are a couple different ways in which you can encourage your visitors to opt in. Still, offering a lead magnet in exchange for their contact information proves to be the most effective.

A lead magnet is essentially a free download that they’re getting in exchange for their email address. It can be anything from a free PDF report, checklist, guide, software trial, etc. depending on your niche.

The type of lead magnet that will perform the best really depends on your niche. Still, simply having one will definitely greatly increase your opt-in rates.

Just make sure it provides relevant, valuable, and accurate information. It will likely be the first contact your potential customers make with your business. So, you want it to leave a great first impression.

#2Contact Form Conversion Rate Boosters 

When it comes to the form itself, you want to make sure that it’s well designed. In other words, it needs to be visually prominent and it needs to grab the visitor’s attention as soon as they land on your website.

Use contrasting colors to draw attention to it. Also, place it somewhere where it will stand out; preferably close to the content your visitors engage with the most.

Furthermore, make sure that the copy on the opt-in form clearly tells them what they’re getting out of the deal.

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If possible, include social proof by telling them how many people have already signed up for your newsletter or downloaded the lead magnet.

This doesn’t need to be anything complicated. You can add a single sentence saying something like: “Join over 10,000 subscribers and receive amazing weekly marketing tips.”

If you look at the example below, you can see that the showing the list size only is already eye catching and beneath that you will also see all the benefits you get for signing up to the newsletter:

#3 – Mobile-Friendly Emails Increases Open Rate

In recent years, smartphones have taken over the desktop’s title as the device most frequently used for checking emails.

If you don’t optimize for mobile, you’re leaving a ton of money on the table by failing to properly convey your message to more than half of your potential customers.

This example clearly shows which email is optimized and more visually pleasing to the receiver:

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Here are a few quick tips that will help optimize your emails for mobile:

  •    Hold off on the images

Mobile-optimized emails need to be clean and simple. You might be tempted go all-out with the email design, but it’s best to resist that temptation.

Otherwise, your emails might take too long to load on phones that rely on a Wi-Fi connection.

  •    Use responsive templates

If you’re not going to design your emails from scratch, chances are you’ll be relying on templates from the email service provider. Make sure the templates you opt for are responsive.

These templates are built to fit the screen they’re being viewed on, and will look great regardless of the device, be it a smartphone, a tablet, or a PC.

  •    Use left-alignment

Phone screens are narrow, so you want to make sure that the first thing the reader sees is the content of the email.

So, if you’re using a template with a left-side column, you want to move it to the right, instead of making the reader scroll back and forth to read your message.

  •    Make Your CTA’s Easy to Click On

This one should be a given – you want to make your call to actions    clickable. Use buttons, since they are easier to click on than links, when using a touchscreen (which most smartphones use nowadays).

Also, make them easy to click on by leaving plenty of room between the button and the text.

  •    Send Them To A Mobile-Friendly Page

Make sure the links in your emails send the readers to a mobile-friendly page. There’s nothing more frustrating for the reader than clicking on a link that redirects them to a page which doesn’t render correctly on their device.

#4 – Keep Cold Email Short To Increase Conversion Rate

Keep your emails short, simple, and to the point.

People are usually checking their emails while commuting, while drinking their morning coffee, or on a lunch break.

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Even if they had the time, nobody would want to spend 15 minutes reading through a single email. You have to understand that your email is just one of many they’ll receive that day.

Try to get your message across in as few words as possible (preferably 150 to 200 words).

Also, make sure to break off the content into multiple paragraphs to make it more readable.

Look at this example above and see how EASY to read and straight to the point high click through emails are vs the long wordy sentences you get way before they’ve reached the CTA in the email: 

 

So, important point here is, to make the email scannable and use bullet points and lists instead of attempting to explain everything through plain text

Let your landing page (whatever it may be) do the talking for you, not your email…you’re email should be the bridge.

#5 – Use Active Voice To Increase Click Through Rate

The easiest way to lose your readers’ interest is to write your emails in a boring, passive voice.

Your emails need to be engaging and motivating. They need to inspire the reader to take action after reading your content.

Make your emails personal. Even though you’re sending the email to hundreds, if not thousands of people all at once, write each one as if you were talking to a single person.

Use the word “you” to address them directly, instead of relying on general terms.

You don’t want your emails to have that standardized, “robotic” corporate voice.

“The more personality you add to the copy, the easier it will be to reach the reader with your message and get them to click on the call to action.”

Conclusion

These are just a few tips that can help you quickly grow and expand your mailing list. There are other effective methods which help increase engagement, and create powerful email marketing campaigns that drive sales on autopilot.

If you’re struggling to write powerful, persuasive emails for your business, that compel readers to take action, I highly recommend checking out my “Email Profit System”.

You see, you don’t need to master the art of copywriting or spend thousands of dollars hiring a professional to write the emails for you.

There’s a faster, easier, much more affordable way to create emails that convert.

I’ve compiled a list of over 500 of my top-performing emails into a single “swipe file”. You can use this resource repeatedly to generate substantial income for your business – on demand!

All you need to do is plug them into your autoresponder. Then, just hit send and watch the money pour into your bank account.

So, if you’re ready to start cashing in on your email list, simply click here to sign up for my “Email Profit System” and get started today!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

7 Ways For Growing Online Businesses In 2019

Here are 7 phenomenal ideas for growing online businesses in any niche market and 2018 has been a truly exciting year for digital marketers worldwide. With the focus on Interactive Chatbots, Social Media Stories, Influencer Marketing, and Live Video the field of online business is more challenging than ever before. From businesses marketing their products and services on Instagram, and online shops blooming everywhere on the net, this year has truly exceeded our expectations. Now that 2018 is long gone, let us share with you  the newest trends for 2019 that were “born” from the minds of digital marketing geniuses.

We are living in a digital era. Nothing can prove it more than this list of 4 ways digital marketing trends changed for online businesses 2019.

#1 Website To Mobile AMP Optimization

Just last year, people all over the world made more internet searches using their smartphones or tablets than their laptops or desktop. This is why mobile optimization is a must, along with investing in a mobile-friendly platform. It’s the only way businesses can attract majority of their website visitors. But most importantly, it’s the only way to convert those visitors into customers.

So, if you want users to come back to your website, and to buy your products or services, make your platform the most mobile-friendly it can be.  You can check out the google amp mobile optimization to get more engagement and increase sales.

#2 Advertise your product on Instagram

2016 has also seen the introduction of ads on Instagram, as well as its new algorithm that can now enable you to reach out to a more specific audience a.k.a the audience you want.

You can now pay to get your business advertised for on Instagram, and many companies are using it to reach more of their target audience. Just as in Snapchat, businesses are using it to share the behind the scenes of their work, which makes them look more reachable, and thus, closer to their customers.

#3 Consumers Reviews

Instead of just being passive consumers, customers are now an active part of online businesses. With the rise of forums, comparison websites, and even Facebook pages and groups, consumers have a lot to say about products and services that were provided for them.

This can definitely seem like a plague to some businesses. However, the smartest ones will know how to use it to their own advantage.

Brands can now use their customers’ experiences as content on their websites and social media accounts. A vouch from a happy customer always being more powerful than any online ad or social media campaign.

Yes, video content is still in. Don’t give up on videos just yet! Now, they are even more popular, and for a reason. Internet users find it easier to watch a 45 seconds video than to read an article or look at a slideshow of pictures.

They find videos more interactive, more alive, and most importantly, more interesting!

So, your company’s new year’s resolution could be creating more video content, and sharing it on platforms such as Youtube, Vimeo, Facebook, or even Instagram for shorter videos.

#4 Social  Live videos

This year has seen the rise of live videos on Youtube, Facebook Live, Instagram. As we said it before, studies show that video content is more interesting than text or photos alone, and live videos aren’t an exception. They allow consumers to be part of the brand experience, which will make them more loyal to it.

#5 Voice Search Trends

Nowadays, people are more busy than ever. So, they find it easier to look for something online using voice search, rather than typing it. It saves time, and as we know well, time is money. Research shows that people use different terms when using voice search. The sentences are often longer or more complex. This is why companies now should focus on including these terms in their keywords list. It might significantly increase their chance of ranking higher in online search engines.

#6 Interactive Apps

Yes, a lot of online businesses think that they don’t really need an app… However, as we stated it earlier, people are spending more time on their phones than ever. And out of that time, up to 52% is spent on apps. So, think about creating an app for your business. Just when you do, don’t forget to optimize it for the app store.

As we can see it, social media has changed the business world completely. It’s now much easier for companies to hear their customers’ complaints and praises. Similarly, with a single click, you can reach out to them and start a real conversation.

So, if you’re a new player in town or just a business who wants to optimize its online presence, think about investing in social media, it is definitely the way to go right now!

#7 Think On Podcast

Focus your efforts on less-saturated forms of content like video and audio while optimizing for less common search engines like YouTube and iTunes.

Plus, these new channels have a very lucrative audience as they are engaged. Did you know that 45% of podcast listeners have a household income of $75,000 or more?

If you don’t have a big marketing budget no worries. These channels aren’t as expensive or competitive yet. You also don’t need a studio to film or record. You can just bust out your iPhone and start recording yourself.

Believe it or not, a lot of people prefer that over studio quality content as it is more authentic.

Well that was the 7 phenomenal ideas for growing online businesses in any niche market

If you are interested in learning how to reliably create powerful, result-oriented ways to increase your profits?

Also campaigns that will help you build brand awareness, attract TONS of new leads & customers, and skyrocket your sales…

Then check out my Money Making Starter Kit. It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

It’s an invaluable resource that will allow you to create winner social media marketing campaigns with ease.

And that’s only the beginning. You’re also getting funnel reports, checklists, 101 marketing secrets, a proven list building system, and a whole lot more…

Click here to get instant access to the Money Making Starter Kit and discover how you can start bringing in 7 figures with your business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

What Is A Sales Funnel And How To Build One

A sales funnel , the purchase funnel, or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. What does it take to build a functional, high-converting sales funnel from scratch? Most aspiring entrepreneurs envision a difficult, complex, convoluted process when they think of sales funnels. Admittedly, it can seem overwhelming when you’re new to the internet marketing scene. However, when you break the sales funnel down into small, actionable steps, the process becomes much easier and even more enjoyable. That’s why, in this article, I’m going to “dismantle” what is a sales funnel and the 3 simple, easy-to-follow steps to create one. Hopefully, this will help you create, launch, and optimize your sales funnels with relative ease.

But, before we jump to the core of the matter, let’s explain what a sales funnel is, for those who might not be familiar with the term.

What Is A Sales Funnel?

In today’s day and age, simply having a website won’t suffice. A single product page won’t convert as high as you’d hope. Chances are, you’ll struggle to close the sales and make a profit.

This is especially true if you’re engaging new prospects, or selling high-ticket products. Most of these people (more than 90%) won’t be prepared to make the purchase during their first contact with your business.

They typically need some convincing before they press that “buy” button. And that, itself, is a step-by-step process.

First, you need to create a landing page that promotes a free offer. The goal here is to get opt-ins by offering your audience valuable content in exchange for their contact information.

You need to ensure that you’re targeting the right people, however. It’s much easier to convert visitors into subscribers if they’re genuinely interested in what you have to offer.

The next step is engaging the traffic, through a series of well-written follow up emails. Finally, after you’ve delivered some more content, you can throw in a couple of promotional emails to pique their interest, get them to the sales page, and close the sale.

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This entire process, and all the pages involved, are the sales funnel.

Let’s take a look at how you would go about building one from start to finish.

The Sales Funnel Stages

It’ll be easier for me to explain, and for you to understand, if we take a closer look at 1 segment of the all-encompassing sales funnel. We call this the “micro funnel” – a smaller, easily digestible chunk of the larger sales funnel.

Let’s use an opt-in funnel as an example, and dissect it. By itself, the opt-in funnel has 3 separate steps, or layers if you will:

  • The Ad – Drives qualified traffic to your landing page
  • The Landing Page – Promotes the Lead Magnet to your audience in exchange for their name and email address
  • Thank You Page – Shows appreciation and helps build a relationship with your subscribers

What’s important here is that the copy of the ad and the landing page need to be aligned. They need to have the same marketing message, tone and vocabulary.

The reason is simple. Your audience expects to see the same thing advertised in the ad, on the landing page itself.

The landing page also needs to do a good job of promoting the free content. It should hint at the main benefit, but not reveal everything.

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Example: My Sales Funnels Specialist Free Cheat Sheet Landing Page

You should also list out the most important takeaways from your content as bullets in the landing page body.

The opt-in form should be simple and to the point. You don’t need to create a complex multi-step form. After all, at this point, all you need is their basic contact information.

Don’t hesitate to tell the audience exactly what they need in your call-to-action. Tell them to enter their name and email, and click the download button to access the lead magnet.

Round it out with a designed “Thank You” page, explaining they’ll receive the content shortly via email.

Importance Of Sales Funnel

Every micro funnel serves a specific purpose in the grand scheme of things.

For instance, the opt-in funnel converts visitors into prospects, by offering a free report in exchange for their emails.

Then, you can have a webinar funnel, where you send out emails to new subscribers asking them to join you on a free webinar.

The third micro funnel can aim to convert them from prospects into paying customers, by promoting one of your lower priced products.

You can then have a funnel for a coaching service, your main offer, cross-sells, upsells, and so on…

Together, they make up your sales funnels. However, if looked at separately, it’s much easier to execute them correctly.

You eliminate the confusion and the overwhelm, and know exactly what steps you need to take from start to finish.

Regardless of the type of micro funnel you’re creating, here are the 3 steps you’ll need to take.

How To Create A Sales Funnel

  1. Start With The Goal

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Although it might seem counter-intuitive to start at the very end, it is the only right approach.

The thing is, before you start working on your funnel, you need to know exactly what you want to accomplish with it. The end goal has to be crystal clear, for you to be able to define steps that will get you there.

So, ask yourself these questions, in order:

What action do you want the prospect to take when they reach the end of the funnel?

How will you engage with them and encourage them to do that?

What kind of interaction do they need to have with your business, which will entice them to click the call-to-action at the end?

Now, the key here is to have a specific and measurable goal in mind.

You can’t simply say “My goal is to make more money.” That doesn’t give you any sense of direction, nor does it help you define the process that will enable you to reach it.

Instead, your goal should be something like “I want to get X amount of people to sign up for my webinar.” This way, you’ll know that you need to create the webinar, build a webinar registration page, and send out webinar invitation emails…

The path sort of reveals itself. Furthermore, you’ll be able to accurately determine the effectiveness of your funnel.

You can always see the exact number of people that have signed up and attended. Leveraging that data, you can tweak portions of your funnel and see exactly which of your marketing efforts are providing the best results.

  1. Engage Your Prospects  

 

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You’ll need to somehow spark their interest and get them excited for your webinar, product, or service.

This is where your landing page and lead magnet come into play. The trick is to deliver relevant, valuable, engaging content that your audience is genuinely interested in.

It helps to present both the offer and the content in a unique and interesting way. The idea is to create an irresistible offer that will both help the prospects, and motivate them to look into your paid solutions.

You’ll need to strike that perfect balance. You want the audience to be interested in learning more, but at the same time, satisfied with the value they received for free.

If you’re selling a comprehensive digital marketing course, you can offer a free guide that talks about a specific segment – lead generation, for example.

The key here is that providing their name and email for a valuable piece of content isn’t a huge commitment. However, it’s vital for you, as an entrepreneur.

Having access to their email essentially means you have your own on-demand source of qualified traffic. And, you can choose to send out additional content and promotional emails whenever you want.

These emails should help form a strong, trust-based relationship, and “push” the prospects further down your sales funnel.

Relevant content, complementary offers, and products with low entry cost are great for boosting engagement at this stage of the funnel.

The objective is to help them overcome the hurdle, and convert them from prospects into buying customers.

It will be much easier to sell your higher priced products to people who have already bought from you, than if you were trying to sell them to cold leads.

  1. Drive Qualified Traffic

 

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There are various ways to generate traffic to your pages. Which one will work the best heavily depends on your business, niche, and the habits of your audience.

For instance, if you’re selling beauty products, you’ll likely find the most success on Instagram. However, if you’re offering B2B software solutions, LinkedIn might be your best bet.

That said, here are some of the most common traffic sources:

  • Paid Google ads
  • Social media
  • Blog
  • Organic traffic (from Web search results)
  • Your mailing list
  • Online videos
  • Solo Ads

Keep in mind that you don’t want just anyone on your landing page. You want qualified leads – people you know are genuinely interested in your business.

This is why targeting the right audience is crucial. Remember, you’re not after clicks on your ad; your goal is to get as many conversions as possible.

Hence, laser-targeting the exact segment of the market, that’s interested in your solutions, is the most efficient and most profitable approach.

This way, you’ll spend less money on advertising, and will have a higher chance of converting these people into loyal customers.

So, take the time to gather the data and learn the defining characteristics of your ideal customer. Create a customer avatar, and use it as a baseline when selecting targeting for your ads.

The Sales Funnel Template, Strategy And Benefits Explained

At this point, you should have a clearly defined goal, a strategy to engage your audience, and a reliable traffic source. So, now you simply need to flip the order around and string everything together.

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View all of these activities as separate tasks. That way, you won’t feel confused and overwhelmed, and you’ll have a decent micro funnel at the end.

Keep in mind; you’ll need to create a micro funnel for each separate goal and transition.

TIP: You can get your FREE sales funnel cheat sheet here for the funnels you need. 

After that, all that’s left is to simply repeat the process, only this time using each micro funnel as one element of the final sales funnel.

Once you have the necessary micro funnels in place, it’s just a matter of stringing them together in the right order.

Depending on what micro funnel the prospect starts from, and where their buyer’s journey ends, there are multiple types of sales funnels:

  1. Opt-in to sale
  2. Opt-in to webinar sale
  3. Blog opt-in to sale
  4. Webinar to sale
  5. Video series to sale
  6. Consultation to sale

Conclusion On What Is A Sales Funnel

When creating your sales funnel, there are 2 things you must always keep in mind.

The first is your end goal, and the second is the product or service you’ll be offering.

For example, say you’re developing a software solution for other companies. You might offer a demo or a free trial in the opt-in micro funnel.

Further down the line, you can send out emails asking the prospects to upgrade to one of your paid plans. The goal, of course, is to get them to the final sale.

Hopefully, the steps I outlined in this article helped out clear some of the confusion regarding sales funnels. My aim was to help simplify the process and give you clear, actionable instructions you can follow to create your own sales funnel.

If you have any questions, or want to share your thoughts on the subject, feel free to let me know in the comments below!

Want to learn more about creating high-converting sales funnels? If you’re looking to automate your customer acquisition process, drive more sales, and scale your profits…

Then sign up for the FREE exclusive, limited-time Guru Funnels workshop.

You’ll get access to the exact same 7-step proprietary formula I use to attract 10-50 high ticket clients ($3k – $10k) a month.

Better yet, I’ll show you how to immediately implement it into your business to skyrocket your profits and dominate your industry.

Click here to register TODAY and reserve your spot, before it gets fully booked.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir onInstagram, YouTube , LinkedIn & FB Group...

 

What Is CRM Systems And Types Of CRM

CRM systems is an acronym for Customer Relationship Management. Now, there have been a number of debates regarding what CRM systems actually is. Some believe it’s a strategy, while others firmly state that it’s a technology.

Technically, both sides are correct…

In essence, the CRM is a strategy for managing relations with potential and existing customers. When people call it a technology, they’re actually referring to CRM systems software solution.

Regardless, the goal of CRM systems is to help improve your business relationships.

What Is CRM Systems And Why It’s Important? 

Well, I’m sure you understand that customers are the lifeblood of any business. Online & offline.

Maintaining a good relationship with them and ensuring customer satisfaction is vital. 

In that sense, CRM systems can help you connect with customers more easily. It also enables you to streamline processes, which ultimately boosts your profitability.

CRM systems includes tools and channels which help you manage your contacts, sales, improve productivity, etc.

So, CRM solutions don’t just influence your relationship with customers. They help improve your relations with colleagues and suppliers, as well.

Does Your Business Need CRM?

When running a business, sustainability is equally important as profitability. If you want to stay in the game for a while, you need to plan for the future.

Hence, you need a solid strategy, which has to include CRM. I’ve seen quite often how neglecting customers ends up being a business’ downfall.

You can’t simply focus on sales & marketing, without including the key player – the consumer.

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Besides, there’s all the data you’re gathering from sales, customer support, marketing, social media, and other channels.

In order to convert that data into actionable insights, you’ll need a proven system. That’s where solid CRM systems can be a tremendous advantage for you.

It helps you put all the pieces together and provides you with a clear view of your customers.

When all your data is stored in one place, life becomes so much easier.

Everything’s streamlined.

All the processes are well defined.

You & your team are more efficient.

Productivity hits the ceiling.

Your customers are satisfied with your products & services.

And, as a result – you’re making more money.

A CRM solution provides that much-needed central hub. From a single platform, you can see all the relevant information.

For instance, customer’s previous interactions with your business. Ir, their outstanding orders, feedback, complaints, service issues, etc.

Most solutions even let you see the information regarding customers’ social media activity.

This goes beyond just their interests and what they liked on the platforms. You can actually see what they’re saying about your business and your competitors.

CRM Systems And Your Marketing & Sales Funnel

The full extent of CRM systems goes way beyond that of a sales and marketing tool.

In fact, when implemented correctly, it becomes an integral part of your business.

From HR to customer service, it provides multiple benefits in virtually all areas.

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Additionally, it can help you understand and gauge the effectiveness of your funnels.

In turn, you’ll have a better idea about the effectiveness of your marketing efforts.

You’ll also be able to make data-backed predictions for the future, and pull strategically advantageous moves accordingly.

The biggest benefit, however, is streamlining your customer service. Let me illustrate with an example:

Say a customer has a complaint, and they post about it on Facebook.

Once you get in touch with them, they’d likely want to resolve the issue in private. Which means switching over to email, or a Skype call.

With a few customers, that might not seem like a problem. However, when there are hundreds of support tickets, it can be challenging to keep track of which post corresponds to which email address.

You’d waste a ton of time going through the same information several times…

CRM systems eliminates these repetitive tasks. It combines all the information you need to resolve the issue, on a single platform.

So, regardless of how many channels the communication spans across… You’ll always be able to keep track of all the necessary info.

Everything’s there, on the dashboard – just a click away.

This will ease the stress on your support team, and drastically boost their productivity.

In turn, their response time will increase. Which means happier customers, more business, and higher profits.

Not Having CRM Systems Actually Costs You WAY MORE Money Than Implementing One

Investing more time into management means you’re taking that time from other activities.

Your sales team should generate a ton of useful data. However, most of the time, this information isn’t stored in one place.

It’s scribbled all over individual sales reps’ notes, or saved on dozens of laptops…

Sometimes, it’s not even written down anywhere. It’s just in the head of a single person.

And, when you want to make decisions based on that data, you’re in a world of trouble.

It can take days, weeks even, to find and sort everything, before you can start using it.

Time you’d otherwise be spending on more profitable activities.

And, what if a vital piece of information gets lost or misplaced?

Information that would’ve otherwise led to a sale… That’s money thrown down the drain.

The bottom line is – it doesn’t have to be this way.

With a good CRM system, you’ll have instant access to all the relevant data. It’ll all be in a single repository.

Much more efficient, wouldn’t you agree?

See, acquiring and managing customer information doesn’t have to be that difficult.

In today’s digital day and age, there are so many software solutions that can make our lives 10x easier.

CRM systems definitely being one of them.

Just think about it for a moment. You’re probably using several communication channels to interact with your customers. They can ask questions, give feedback, file in requests, and send in tickets via phone, Skype, contact forms, email…

If you don’t integrate these channels, you’re wasting a TON of time. Your support & sales teams can’t reach pique performance in these conditions.

Their response will, therefore, be a lot slower. Which leads to unsatisfied customers… And I’m sure I don’t need to explain why that’s a big NO.

How Does CRM Systems Work And Why You Must Have It

1. Improve Your Customer Relationship Management Process

Implementing CRM systems will yield real, measurable results for your business. This includes significant improvements to your bottom line.

Surveys conducted over the past few years all reach the same conclusion.

It’s that CRM solutions boost performance and enhance multiple areas of your business:

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Source: CRM Salesforce Relationship Survey 2014–2016

2. Find And Classify Leads

CRM systems also facilitates lead acquisition. It lets you find new leads quickly, add them to your database, and classify them with ease.

Identifying the right leads will boost your efficiency dramatically. Sales can prioritize leads that are most likely to make a purchase. Similarly, your marketing team can approach leads that require a bit more nurturing, stimulate their interest, and help ease the transition from a prospect to a paid customer.

With CRM, both teams have necessary customer information at their fingertips.

Therefore, they can increase efficiency by focusing their efforts on the right people.

3. Get More Referrals & Positive Feedback

When discussing marketing strategies, companies often tend to overlook the importance of existing customers.

However, the impact referrals, testimonials, and case studies have shouldn’t be taken lightly.

First, maintaining a good relationship with your customers helps bring repeat business.

Secondly, your existing customers may introduce new people to your business.

I’m referring to word-of-mouth referrals, of course.

People are much more likely to buy from a business they trust.

And if their friends trust and recommend YOUR business, they will as well.

Ergo, you got yourself a new customer.

Additionally, featuring positive reviews on your website has a positive impact on your audience.

Once they see others have enjoyed your products & services, they’ll be much more inclined to check them out.

And finally, if you boast excellent customer service, you’re reducing the risk factor. Customers will feel reassured, knowing that, should a problem arise, your support team will promptly fix it.

4. Enhance Your Products & Services

Customer feedback is very important. If you plan on staying in the market for a while, you need to listen to what your audience is telling you.

If they all have the same complaint, it might be time to review your offers. Check customer feedback to see what areas need improvement.

Are there any additional features they require? What’s their view on the quality of your service? Ar they satisfied with your products?

These are all questions you should already have answers to. If you aren’t sure, then you need to start gathering valuable data.

Good CRM systems will do just that.

It’ll gather the necessary information from all your communications channels.

The insights you’ll get will allow you to take the necessary actions. Whether it’s improving your offers, adjusting the price, solving a problem, or even completely revamping your products.

Final Thoughts On CRM Systems

As you can see, your business can benefit greatly from a good CRM system.

Furthermore, implementing a good CRM doesn’t have to cost you a small fortun e.

If anything, they can be quick and easy to implement. Especially if you opt for a cloud-based software.

If you’re just starting out, this might not be the first thing on your mind…

But, further down the line, having accurate data about your customers will be on the very top of your list of priorities.

So, what’s the verdict?

If you’re hoping to build a business that’s both profitable and sustainable in the long run…

Then, the sooner you implement CRM, the better.

Once you see the power of this system in action, you’ll no longer be able to image your business without it.

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

I hope this article sparked your interest, and brought you closer to understanding the importance of CRM.

If you’re interested in specific software solutions, check out this post. 

And, of course, if you have any questions, comments, or feedback…  Feel free to post them in the comments below!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

How To Leverage Negative Keyword Generator Tool

To get the most out of your paid advertising efforts, it’s vital that you discover and bid on your most profitable keywords. They are the heart and soul of your paid ads, ad groups, and landing pages. Using the right keywords will help get your ad in front of people who are genuinely interested in what you have to offer. That said, it’s equally as important to add a few negative keywords into the mix. Therefore knowing how to leverage negative keyword generator is crucial to running a successful campaign.

In essence, negative keywords prevent  your ads from showing to people who are NOT interested in the solutions you’re providing. This can potentially save you a ton of money! After all, you won’t be paying for clicks that will never result in a purchase. Still, the vast majority of advertisers aren’t utilizing this feature to its full potential, if at all.

As a result, they end up overpaying for their paid advertising campaigns. In the event that the costs outweigh the ROI, most of them simply stop advertising on search networks altogether.

But, here’s the thing… You can avoid these pitfalls and cut down on your ad spend by leveraging negative keywords. 

So, let’s see what negative keywords are, how you can implement them in your campaigns, and use them to enhance your paid advertising efforts.

Ready? Let’s jump right in!

How To Use Negative Keywords To Rank Higher In SERP Using Generator Tool To Analyze Negative Keyword Lists To Add In Your Amazon, Google Adwords Or Any Other Campaigns:

How To Use Negative Keyword Generator Tool

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1) Enter a target keyword from your campaign to get suggestions.

2) You will be shown a list of words that are commonly searched alongside your target keyword.

3) Select the words that don’t fit with your product or service, copy them, and paste them into the negative keyword section of your campaign.

What Are Negative Keywords SEO? 

Negative keywords, as the name suggests, are the polar opposite of standard keywords. If you’re leveraging negative keywords, you’re ensuring that, when someone types in that specific word or phrase, your ads will not be shown to them.

 

In other words, they allow you to completely eliminate certain search queries. For instance, if you’ve noticed that a certain keyword is under-performing, you can easily exclude it from your list.

You always want to refine your keywords to maximize relevance and get the highest possible ROI.

Negative keywords are an indispensable tool in that regard. They allow you to ensure your ads only reach your ideal clients.

Similarly to the keywords you’re bidding on, you can assign negative keywords at the account, campaign, or ad group level.

They also come in multiple flavors – broad, phrase, and exact. Essentially, you can choose to exclude an exact keyword, a phrase, or a broad selection of similar words & phrases.

Now, in order to leverage the full potential of negative keywords, it’s vital that you comprehend how these different match types work in practice. So, let’s take a look…

Negative Keyword Generator Tool Match Types

Broad Match

Like I mentioned, with the broad match, the negative keyword you select is matched to different variations of the word/phrase.

Now, there’s one thing you need to be aware of here. Broad match will exclude all queries containing the chosen negative keyword.

However, if it’s a phrase containing 2 or more words, queries that do not contain both will still see the ad.

For example, let’s say you choose the negative keyword “make money online”.

All phrases containing this keyword will be removed – even if the words don’t appear in the same order.

However, if someone types “make money on the internet” or “build an online business”, the add will still go through.

In other words, queries containing only a part of the negative keyword will still see your ads.

Phrase Match

Negative phrase match only excludes the exact phrase you specify.

If a query contains the chosen phrase, regardless of the other words it may include, it will be negated.

Hence, you won’t be paying for any queries which contain the negative phrase.

That said, other search queries will go through without a problem, even if they contain a part of the specified phrase.

Exact Match 

You would only use exact match when targeting very specific queries.

In other words, your ads won’t show only in the event that someone types the exact same keywords you added to your AdWords account.

If it contains any extra words, or mixes up the order, the exact match won’t negate that query.

One thing to keep in mind here is that Display Network and YouTube TrueView campaigns automatically consider all negative keywords as an exact match.

So, you might want to include several iterations of the same keyword.

Here’s an example to better illustrate the nuances between these 3 match types:

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That said, regardless of which network you choose to run your paid campaigns on, it pays to remember that including too many negative keywords can have a detrimental effect on your ability to reach the target audience.

However, having a carefully crafted list can potentially save you hundreds, if not thousands of advertising dollars.

The Benefits Of Including Negative Keywords

There are plenty of benefits to adding negative keywords to your campaigns.

Here are just the few biggest ones, to help illustrate just how powerful asset negative keywords can be:

Higher Click-Through Rate – Negative keywords, like I said, ensure that your ads aren’t shown to people who have no interest in your offers. If your ads only appear in relevant queries, the percentage of people who click them will be much greater.

Create More Relevant Ad Groups – Weeding out irrelevant keywords helps boost the relevance of your ad groups. This way, you’ll be able to craft closely related ad groups which convey your message through a group of relevant keywords.

Save A Ton Of Money – This is probably the biggest benefit. You simply won’t be wasting money on useless clicks. How great is that? You can also add negative keywords which will prevent your ads bidding against each other. Two birds with one… negative keyword!

Improve Your Conversions – Similarly as with the click-through rates, by showing your ads only to relevant people, you’re limiting the amount of keywords you know won’t convert well. For instance, you can include negative keywords containing a competitor’s name, or those you’re positive won’t result in a purchase.

How Do You Add Negative Keywords To Your Campaigns? 

Obviously, you first need to log into your AdWords account.

Then, navigate to the “Keywords” tab on account, campaign, or ad group level.

 

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Then, simply click the “Negative Keywords” tab on the top of your screen.

If you haven’t used negative keywords before, you’ll see the following screen:

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Simply click the “+” sign to add negative keywords to a campaign or an add group.

Here, you can simply type in the negative keywords you’d like to add. There’s also an option to save them as a list for future use, or import an existing list.

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Once you’ve typed in the desired negative words, and selected the campaign or ad group you’d like to add them to, simply hit “Save”.

The AdWords Interface will then redirect you back to the “Negative Keywords” tab.

Here, make sure to check the box next to the keyword(s) you want to add:

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That’s it, you’re good to go!

Advanced (Negative) Search Query Mining

If you’re only bidding on broad match keywords,while ignoring the data from the search queries, you’re likely wasting valuable money.

If you don’t manage your negative keywords together with new opportunities, you’re bound overlook some rather expensive search queries that may very well hinder your ability to attract the right prospects and convert them into paid customers.

Now that you know how to add negative keyword to your AdWords account, let’s take a closer look at which search queries you should actually eliminate.

But first, it’s important that you fully comprehend the difference between a keyword and a search query.

Common Negative Keyword List That Consists Of Keywords And Search Queries

Keywords, in the essence, are simply assumptions. You’re basically hedging on certain words and phrases your target audience might use to find yours or similar products and services with the help of search engines.

The search queries is what they actually type in the search engines to do so. And as you already know, this will likely differ from one person to another.

That said, a relevant keyword will potentially match thousands of different queries.

This is amazing for discover new, long-tail keywords. They’re super-valuable, because they’re undoubtedly relevant for your business, and are lower in volume – meaning not a lot of people bid on them, so the cost is significantly lower.

That’s why it pays to dig through different search queries containing a specific keyword. You’ll be able to uncover new, cost-effective keywords with the potential to bring in tons of new leads and customers.

How To See Negative Keyword In Adwords

AdWords: 3 Ways to Find Negative Keywords
  1. To reach the Search Terms Report, click on the Keywords tab and then select Search terms.
  2. Use Google auto-fill results to identify potential negative keywords.
  3. In the new AdWords interface, click the wrench icon in the upper right and select Keyword Planner.

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My Thoughts Negative Keywords Lists, Campaign And Generator Tool

Creating a list of negative keywords and going through thousands of search queries is a time-consuming process.

However, it’s extremely important if you want to efficiently promote your offers through paid advertising.

It helps ensure that every dollar spent leads to an opportunity to grab a new buyer.

And, it allows you to discover new opportunities that will help you maximize the results of your paid advertising efforts.

Adding the right negative words helps streamline your ads and ensures they’re shown only to people who are genuinely interested.

This way, you’ll be able to convey your message to your ideal target audience.

And, your advertising dollars will go towards impressions and clicks that are extremely likely to result in qualified leads, and eventually – sales.

So, are negative keywords worth your time?

Definitely!

The process of adding them might be tedious…

But, it’s also necessary if you want the best possible results out of your paid advertising campaigns!

I hope you enjoyed learning about negative keywords, and that this post helps you maximize your paid advertising ROI.

If you have any comments, questions, or feedback, feel free to voice your opinion in the comments below.

Also, don’t forget to share this with your friends on social media. They deserve to know this too!

Are you looking to learn more about paid advertising?

What if I told you I was willing to share my proven 3-step formula that can generate 500-1000 red-hot leads for your business every month? 

Then click here to gain instant access to Traffic Mastery Intensive, and learn how you can take your business to 6 figures and beyond!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Copywriting Mistakes That Are Killing Your Conversions (And How To Avoid Them)

Copywriting is a crucial skill all marketers need to possess. Naturally, not everyone is born with a talent for it, so copywriting mistakes are bound to happen, even to seasoned copywriters.

But, there’s an obvious problem with this. Poorly written copy will do you more harm than good.

It will turn visitors off, instead of convincing them to buy your stuff.

However, there’s no reason to be alarmed.

Although mistakes will inevitably happen, you can always learn from them and gradually hone your copywriting skills.

In turn, you’ll see your conversion rates steadily increasing.

In this article, I want to talk abut 5 common copywriting mistakes and how to avoid them.

Chances are, you might not even be aware that you’re making some of them.

Still, ignorance is never a solid excuse.

So, read about these 5 copywriting mistakes, and try to spot & correct these conversion killers in your copy:

1. You’re Writing To The Wrong Person

This is one of the classics. And it’s also fairly difficult to spot, from the writer’s standpoint.

It usually happens when you write copy without enough information on your ideal customers.

Unless you’ve done comprehensive audience research, you’re essentially just speculating who’s interested in your offers.

And, this may come as a surprise… Those speculations are usually way off.

You might have a completely skewed perception of your target audience. In that case, the copy won’t resonate with the person reading it.

For example, let’s say you’re writing a sales page for a weightless product. And, you assume most of your target audience are women between 20-35.

You’d probably focus on benefits of having more energy, reducing stress, and getting a fit, beach-ready body.

If, in reality, the bulk of your audience are women over 45, the message you’re sending won’t hit home.

The reason is simple – these women are primarily concerned with their health and overall well-being.

Another way you can write to the wrong person is when you mistake who the decision maker is. This often happens in the B2B environment.

For instance, you’re writing to a person on a certain position, while someone else in the company has the final say whether or not to buy the product.

The point remains the same. You copy won’t be good and your conversions will suffer, if you’re writing to the wrong person.

How To Avoid This

The solution to this mistake is quite obvious, really. You need to research your target audience before you start writing.

But, don’t just stop at learning who the person you’re writing for is. Create a buyer persona, and get to know your ideal customer.

2. You’re Focusing On The Wrong Question

This one’s pretty common, even among copywriters. So, don’t beat yourself up if you’re making this copywriting mistake.

Of course, the question I’m referring to is how you’re going to craft a specific piece of copy.

Most people believe that, if their show off their writing skills, their copy will look more impressive.

Needless to say, this couldn’t be further from the truth. Nobody’s going to buy from you because you seem smart and eloquent.

They’re going to buy because they want what you have to offer. Hence, the how isn’t as important as what you’re saying.

The copy you write might be Nobel prize-worthy… But, if it’s sending the wrong message, it won’t get you any sales.

How To Avoid This

Before you sit down to write, ask yourself what it is that you need to say. What message should your copy convey?

Remember, in order to convince someone to buy, you need to tell them what they want to hear.

Hence, you should focus on their wants, needs, problems, and goals.

The copy needs to be about the prospect, more so than about the product itself.

It needs to tell them what the product can do for them. 

Use this as a starting point to craft persuasive sales arguments.

Then, and only then, start thinking about how you’re going to put it all together into a well-written sales page.

As you can see, knowing your audience the leitmotiv of compelling copywriting.

3. You List Way Too Many Benefits

This might sound a bit counter-intuitive, since everyone tells you to focus on benefits, not features.

And that’s a rule you should abide by. Nobody wants to hear about every single feature of your amazing software…

They want to know how it can help them streamline processes, and save time & money.

However, there’s a small catch here… Copywriting mistakes aren’t always easy to spot at a first glance.

You might not realize it, but you can very easily go overboard with the benefits.

There are two main reasons for this. First, if you try to cover everything, your list will be enormous.

Instead of having a positive effect on the reader, it will seem like a drag.

Lists are boring by nature. And if yours has 20+ items on it, chances are they won’t even bother reading all the benefits.

Secondly, your sales page will sound too generic. Way too many marketers follow this approach.

Therefore, all sales pages promoting similar products look & sound pretty much the same.

And finally, if you’re listing over a dozen benefits, it might sound a bit too good to be true.

If the prospects reaction to reading the list is “How did I even live without this?”, they’ll likely come to the conclusion that something does add up.

And people are fed up with false advertising. If you give them a reason to doubt the integrity of your product, they’ll be gone for good.

How To Avoid This

Put the spotlight on the few biggest benefits the customers will receive.

Craft your message around them. If something else seems equally as important, you can always include it in the body of the copy.

This way, you won’t have a boring list, and you’ll stand out from everyone else.

4. You Fade Out Before You’re Done

Another one of the common copywriting mistakes is “fading out” too early.

This tends to happen often, among rookies and veteran copywriters alike.

They start off strong, with a powerful headline. Then, they hook the prospect in with a great opening and engaging story.

The prospect is “on it’s toes” throughout the whole body of the copy.

And then, towards the end, it just kind of flops…

Towards the end, you just want to be done with it and call it a day. Hence, people often rush it.

The result is a mild, bland close, with a weak CTA.

And the thing is – this is the most important part. It should be the strongest.

It’s your final chance to convince the reader to click that “Buy Now” button!

It’s what helps you seal the deal and close the sale. And if you lose focus, pace, and urgency by this point in your copy… it’s all for naught.

How To Avoid This

The obvious answer is to review your copy before you publish it/send it to a client.

Slowly and carefully read through the close. Then, be honest with yourself. Did it manage to convince you?

Are you hyped about the product and eager to whip out your credit card? Not really? Then, neither will you prospects be…

If you can’t be objective with your own copy, ask a friend or colleague to help you out. Have them read the page, and give you their impressions.

So, always read through the last few paragraphs of your copy. If it doesn’t have the desired effect, rewrite it.

Spend as much time as you need to ensure it’s compelling and convincing.

It’s best to spend the extra time now, than spend the same amount of time later, once you’ve figured out the copy isn’t producing the results you’re hoping for (and you’ve already missed out on a decent number of customers).

5. You Sound Like A Car Dealer

You know what I mean… Those people who are borderline forcing you to buy a new car.

Even if you’ve explicitly said that you’re not interested. Multiple times.

These pushy types are the worst. Nobody likes to feel like they were forced into making a buying decision.

They want every purchase to be their conscious choice.

Therefore, when someone runs into sales-y copy that’s too pushy, the red light suddenly goes off.

Our internal alarms start ringing, signaling that we’re “in danger”. That something’s not right.

And these aren’t just my impressions, mind you. There’s a ton of data to back this claim.

It’s been proven time and again that conversational style of copywriting has a much better effect on prospects.

Your conversions will soar if your copy gives persuasive arguments and explains how someone would benefit from the offer, rather than trying to shove the product down their throat with an aggressive approach.

Bottom line is – your copy needs to be persuasive. However, persuasive and pushy are two completely different categories.

How To Avoid This

Simply by ensuring that you refrain from being pushy or manipulating your customers.

Don’t tell them their life will fall apart if they don’t buy your product. Tell them how much easier it will be if they do.

Treat your audience with respect. Use conversational language, as if you were simply recommending a product to a friend.

And, position yourself as someone who’s genuinely trying to help the customers, rather than as a business owner looking to make a ton of money off of them.

Conclusion

If you’re making all of these copywriting mistakes, you’re probably thinking:

“Well, I clearly suck at copywriting. It’s no surprise I can’t sell anything to anyone.”

In reality, the situation isn’t so grim. Most copywriters make these mistakes, all the time.

The difference is, they’re aware of the fact that they’re making them.

And they take the necessary time to review their copy and correct the mistake.

You should do the same. Don’t consider your sales page finished when you’re done writing.

It’s ready to be published once you’re finished editing it. 

So, don’t be too  hard on yourself. Simply review all your drafts and correct these copywriting mistakes before you hit that “publish” button.

Which of these copywriting mistakes was the most eye-opening, or the biggest shock to you?

Are there any other copywriting mistakes you know you’re frequently making in your copy?

Let me know in the comment section below!

And, if you want to learn more about persuasive copywriting and hone your skills to boost your sales and conversions…

Then I invite you to join the Wealth Academy Direct Copywriting Specialist Certification Program.

Here, you’ll learn proven formulas 7-figure earners use to write compelling copy that sells.

By the time you’ve acquired your certification, you’ll have complete mastery over the art & science of direct copywriting.

Ready to scale your profits and take your business to the next level?

Then enroll TODAY and launch yourself as a Wealth Academy Certified Direct Copywriting Specialist!

Shaqir Hussyin 😉

About The Author

Your Millionaire Mentor
Shaqir Hussyin

copywriting mistakes, advertising copywriting, how to avoid copywriting mistakes, common copywriting mistakes, effective copywriting, direct response copywriting

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.