What Is CRM Systems And Types Of CRM

CRM is an acronym for Customer Relationship Management. Now, there have been a number of debates regarding what CRM systems actually is. Some believe it’s a strategy, while others firmly state that it’s a technology.

Technically, both sides are correct…

In essence, the CRM is a strategy for managing relations with potential and existing customers. When people call it a technology, they’re actually referring to CRM systems software solution.

Regardless, the goal of CRM systems is to help improve your business relationships.

What Is CRM Systems And Why It’s Important? 

Well, I’m sure you understand that customers are the lifeblood of any business. Online & offline.

Maintaining a good relationship with them and ensuring customer satisfaction is vital. 

In that sense, CRM systems can help you connect with customers more easily. It also enables you to streamline processes, which ultimately boosts your profitability.

CRM systems includes tools and channels which help you manage your contacts, sales, improve productivity, etc.

So, CRM solutions don’t just influence your relationship with customers. They help improve your relations with colleagues and suppliers, as well.

Does Your Business Need CRM?

When running a business, sustainability is equally important as profitability. If you want to stay in the game for a while, you need to plan for the future.

Hence, you need a solid strategy, which has to include CRM. I’ve seen quite often how neglecting customers ends up being a business’ downfall.

You can’t simply focus on sales & marketing, without including the key player – the consumer.

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Besides, there’s all the data you’re gathering from sales, customer support, marketing, social media, and other channels.

In order to convert that data into actionable insights, you’ll need a proven system. That’s where solid CRM systems can be a tremendous advantage for you.

It helps you put all the pieces together and provides you with a clear view of your customers.

When all your data is stored in one place, life becomes so much easier.

Everything’s streamlined.

All the processes are well defined.

You & your team are more efficient.

Productivity hits the ceiling.

Your customers are satisfied with your products & services.

And, as a result – you’re making more money.

A CRM solution provides that much-needed central hub. From a single platform, you can see all the relevant information.

For instance, customer’s previous interactions with your business. Ir, their outstanding orders, feedback, complaints, service issues, etc.

Most solutions even let you see the information regarding customers’ social media activity.

This goes beyond just their interests and what they liked on the platforms. You can actually see what they’re saying about your business and your competitors.

CRM Systems And Your Marketing & Sales Funnel

The full extent of CRM systems goes way beyond that of a sales and marketing tool.

In fact, when implemented correctly, it becomes an integral part of your business.

From HR to customer service, it provides multiple benefits in virtually all areas.

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Additionally, it can help you understand and gauge the effectiveness of your funnels.

In turn, you’ll have a better idea about the effectiveness of your marketing efforts.

You’ll also be able to make data-backed predictions for the future, and pull strategically advantageous moves accordingly.

The biggest benefit, however, is streamlining your customer service. Let me illustrate with an example:

Say a customer has a complaint, and they post about it on Facebook.

Once you get in touch with them, they’d likely want to resolve the issue in private. Which means switching over to email, or a Skype call.

With a few customers, that might not seem like a problem. However, when there are hundreds of support tickets, it can be challenging to keep track of which post corresponds to which email address.

You’d waste a ton of time going through the same information several times…

CRM systems eliminates these repetitive tasks. It combines all the information you need to resolve the issue, on a single platform.

So, regardless of how many channels the communication spans across… You’ll always be able to keep track of all the necessary info.

Everything’s there, on the dashboard – just a click away.

This will ease the stress on your support team, and drastically boost their productivity.

In turn, their response time will increase. Which means happier customers, more business, and higher profits.

Not Having CRM Systems Actually Costs You WAY MORE Money Than Implementing One

Investing more time into management means you’re taking that time from other activities.

Your sales team should generate a ton of useful data. However, most of the time, this information isn’t stored in one place.

It’s scribbled all over individual sales reps’ notes, or saved on dozens of laptops…

Sometimes, it’s not even written down anywhere. It’s just in the head of a single person.

And, when you want to make decisions based on that data, you’re in a world of trouble.

It can take days, weeks even, to find and sort everything, before you can start using it.

Time you’d otherwise be spending on more profitable activities.

And, what if a vital piece of information gets lost or misplaced?

Information that would’ve otherwise led to a sale… That’s money thrown down the drain.

The bottom line is – it doesn’t have to be this way.

With a good CRM system, you’ll have instant access to all the relevant data. It’ll all be in a single repository.

Much more efficient, wouldn’t you agree?

See, acquiring and managing customer information doesn’t have to be that difficult.

In today’s digital day and age, there are so many software solutions that can make our lives 10x easier.

CRM systems definitely being one of them.

Just think about it for a moment. You’re probably using several communication channels to interact with your customers. They can ask questions, give feedback, file in requests, and send in tickets via phone, Skype, contact forms, email…

If you don’t integrate these channels, you’re wasting a TON of time. Your support & sales teams can’t reach pique performance in these conditions.

Their response will, therefore, be a lot slower. Which leads to unsatisfied customers… And I’m sure I don’t need to explain why that’s a big NO.

How Does CRM Systems Work And Why You Must Have It

1. Improve Your Customer Relationship Management Process

Implementing CRM systems will yield real, measurable results for your business. This includes significant improvements to your bottom line.

Surveys conducted over the past few years all reach the same conclusion.

It’s that CRM solutions boost performance and enhance multiple areas of your business:

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Source: CRM Salesforce Relationship Survey 2014–2016

2. Find And Classify Leads

CRM systems also facilitates lead acquisition. It lets you find new leads quickly, add them to your database, and classify them with ease.

Identifying the right leads will boost your efficiency dramatically. Sales can prioritize leads that are most likely to make a purchase. Similarly, your marketing team can approach leads that require a bit more nurturing, stimulate their interest, and help ease the transition from a prospect to a paid customer.

With CRM, both teams have necessary customer information at their fingertips.

Therefore, they can increase efficiency by focusing their efforts on the right people.

3. Get More Referrals & Positive Feedback

When discussing marketing strategies, companies often tend to overlook the importance of existing customers.

However, the impact referrals, testimonials, and case studies have shouldn’t be taken lightly.

First, maintaining a good relationship with your customers helps bring repeat business.

Secondly, your existing customers may introduce new people to your business.

I’m referring to word-of-mouth referrals, of course.

People are much more likely to buy from a business they trust.

And if their friends trust and recommend YOUR business, they will as well.

Ergo, you got yourself a new customer.

Additionally, featuring positive reviews on your website has a positive impact on your audience.

Once they see others have enjoyed your products & services, they’ll be much more inclined to check them out.

And finally, if you boast excellent customer service, you’re reducing the risk factor. Customers will feel reassured, knowing that, should a problem arise, your support team will promptly fix it.

4. Enhance Your Products & Services

Customer feedback is very important. If you plan on staying in the market for a while, you need to listen to what your audience is telling you.

If they all have the same complaint, it might be time to review your offers. Check customer feedback to see what areas need improvement.

Are there any additional features they require? What’s their view on the quality of your service? Ar they satisfied with your products?

These are all questions you should already have answers to. If you aren’t sure, then you need to start gathering valuable data.

Good CRM systems will do just that.

It’ll gather the necessary information from all your communications channels.

The insights you’ll get will allow you to take the necessary actions. Whether it’s improving your offers, adjusting the price, solving a problem, or even completely revamping your products.

Final Thoughts On CRM Systems

As you can see, your business can benefit greatly from a good CRM system.

Furthermore, implementing a good CRM doesn’t have to cost you a small fortun e.

If anything, they can be quick and easy to implement. Especially if you opt for a cloud-based software.

If you’re just starting out, this might not be the first thing on your mind…

But, further down the line, having accurate data about your customers will be on the very top of your list of priorities.

So, what’s the verdict?

If you’re hoping to build a business that’s both profitable and sustainable in the long run…

Then, the sooner you implement CRM, the better.

Once you see the power of this system in action, you’ll no longer be able to image your business without it.

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

I hope this article sparked your interest, and brought you closer to understanding the importance of CRM.

If you’re interested in specific software solutions, check out this post. 

And, of course, if you have any questions, comments, or feedback…  Feel free to post them in the comments below!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

4 Keys To Creating An Irresistible Offer

Every business has got something to sell, be it a product, service, software, etc. However, simply having an amazing product or service doesn’t guarantee sales. In fact, you have to know how to present it. It needs to be an irresistible offer – something the customer can’t say no to.

When presenting your product as an offer, there are a few obvious steps.

First, you need to tell your prospects what it is you’re offering.

Secondly, you need to make it abundantly clear what your offer can do for them.

And lastly, you need to properly price it.

This is pretty straightforward, and most businesses pull it off without a problem.

However, business owners and marketers often make one crucial mistake…

They focus too much on the fact that the consumers should want their product.

This can create a plethora of problems. Namely, they take a slightly more aggressive approach in their marketing efforts.

However, this can often backfire. The customers might get a feeling you’re trying to shove products down their throats. 

And trust me, nobody likes that. Instead, people want the decision to make a purchase to be completely of their own volition.

They want to buy your stuff by choice. Not because you’ve “bullied” them into buying it.

So, How Do You Create An Irresistible Offer? 

First, you need to understand the role you and the customers play.

Your job is to craft an irresistible offer, get it in front of your target audience, and present it in the best light.

Their job, on the other hand, is far simple. They simply need to accept or refuse the offer.

The key here is to present them with something they want to buy. This means the offer needs to be relevant to the people you’re presenting it to, it needs to provide a ton of value, and the prospects need to understand exactly what they’re getting out of it.

If you’re focusing solely on the product, and not what it can do for the end customer, you’ll sound like a sleazy salesman.

The marketing message will feel stretched out. Almost as if you were desperate to make a sale. And, you’ll give off the vibe that you only care about profits, and don’t give two hoots about your customers.

That said, bottom line is – this approach won’t work.

Instead, you should incorporate these 4 key elements when crafting an irresistible offer:

Key #1 – Make It Super Valuable

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I’m may be repeating myself, but I have to stress out that customers are the lifeblood of any business. 

It other words, when crafting your offers, you need to put the customers first.

This means putting the spotlight on the benefits the customers will receive from using your product.

If you’re a great marketer, you can probably sell a useless product just through your powers of persuasion.

But that’s not the point… Not if you want to build a profitable and sustainable business.

You might get a handful of sales by resorting to marketing tricks and gimmicks…

But to create a recurring income stream, you need to develop offers that are extremely beneficial to your customers.

It’s hard to build a solid business on products that promise the world, but don’t deliver any value.

Even if the product itself is great, it doesn’t mean it will sell well.

What you need to ask yourself is what kind of impact can it have on your prospects’ lives.

Does it help solve a real problem? Does it fulfill an existing need of your target market?

Can it help them get a step closer to achieving their goals? Is it something they’re passionate about?

If you can’t answer positively to any of these questions, then you need to go back to the drawing board.

The product or service needs to be in line with the wants, needs, and passions of your target audience.

Remember, what you’re selling needs to be a perfect fit with people you’re selling it to.

Key #2 – Give Them What They Want, Not What You Think They Need

This is another mistake marketers often make.

They’re pushing a product they believe the target market needs.

In doing so, they ignore the signals from the market itself. Comprehensive market research can tell you exactly what your target audience wants.

So, why try and reinvent the wheel? It’s so much easier to give them what they’re already asking for.

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You don’t need to convince them to make a purchase by the sweat of your brow. If they want it, and you have it, they’ll buy it. It’s that simple.

Here’s the thing – we’re typically not highly motivated by our needs. It’s just something that we have to get done. And most of the time, we do it begrudgingly.

On the other hand, we’re passionately pulled towards the stuff we want.

Now, this doesn’t mean you have to ignore the needs of your customers.

It simply means you need to structure your irresistible offer in a specific way.

You want to play on their emotions first – by highlighting the positive changes your product can bring to their life or business.

Then, only after you’ve satisfied their wants, should you present logical arguments as to why they need the solution you’re offering.

Take the online money-making niche, for example. Say you’re selling an information product that teaches them how to leverage digital marketing and create a profitable business.

You should open up by describing what their life will look like, once they’ve built their dream business.

Have them imagine sitting on an exotic beach, drinking a cocktail, working only 2 – 3 hours a day, driving their dream car, and so on…

After that, you can list the logical reasons for making a purchase, like financial stability and the opportunity to create a recurring income stream.

Key #3 – Time Your Offers Correctly

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Typically, business who do well and stick around for a while have an Integrated Product Suite.

Put simply, they have a collection of complementary products/services they can offer. That way, they’re not limiting their profits to a sale of a single product.

And, it also opens up opportunities for cross-selling and upselling. The trick, however, is to present the right offers at the right time.

Here’s what I mean by this… During different stages of your sales funnel, leads have a varying level of awareness and interest.

You can’t expect to sell a high ticket product right off the bat, to someone who’s just subscribed to your mailing list.

I mean, you can certainly try to pitch it, but your conversions won’t be that impressive.

Instead, you need to match the offer with the stage a prospect is in.

At the top of the funnel, these are typically high-value, low-cost (or free) offers.

Further down the line, based on the level of interest someone has expressed, you can offer them different things from your arsenal.

If your offers and the prospects’ interest are aligned, you’ll have a much higher conversion rate.

Additionally, it’s extremely important that you’re up to date with everything that’s going on in your industry.

You need to follow the trends to know what’s in-demand at any given point in time. Why?

Because you need to give your audience what they want NOW. Not what they wanted yesterday, or might want tomorrow.

So, listen to the heartbeat of your target market. And remember that your offers aren’t set in stone.

You can always tweak them to fit what your customers want to buy right now.

Key #4 – Make Your Offers “Fresh”

First, it’s important to make the distinction between a product and an offer.

You can rock the same product for decades, and have tons of different offers for it.

You can change the details of your irresistible offer at any given time. You’re not limited in any regard.

And, in fact, you should do just that  every now and then. You need to keep things fresh and interesting.

You want the offer to appear as something new and exciting. We all love new stuff, it’s in our psyche.

It inherently appears as much better than something old and boring.

Revamping your offers will have the same effect on your customers. It’ll spark their interest simply because it’s something new.

Additionally, if it seems like a better deal than what you’ve previously offered, they’ll be even more hyped about it.

Now, you don’t have to bang your head on the table to come up with something new and original every month.

In fact, what you can do is simply add a sense of urgency by limiting your irresistible offer.

This is incredibly easy to do, and it doesn’t really cost you anything.

Instead of having a boring statement like “buy my product for $9.99”, you can add urgency to make it look way more appealing.

For example, you can say “buy my product for $9.99 until midnight today and enjoy free shipping!”

Sounds a lot more appealing all of a sudden, doesn’t it?

Alternatively, you can also limit the number of available offers. This works for services as well, not just physical products.

For instance, you can offer a special discounted coaching session, for the first 10 people that apply.

This gives your prospects an additional incentive to take action now. If they don’t, they might miss out on a great deal.

Final Thoughts

Remember, it’s your job to craft and present an irresistible offer.

Your customers’ job is to say “Yes” or “No” to it.

In that regard, you want to do everything in your power to persuade them to say yes.

But, not by shoving the products down their throats. Instead, you want to make the offer about them. 

Focus on the benefits they’ll receive when crafting copy for the irresistible offer. And give them what they want, when they want it.

Don’t try to force the issue. Listen to what your target audience is saying, and adjust your offers accordingly.

Want to learn more about crafting irresistible high ticket offers? Offers you can sell for up to $10,000 or more?

If that tickles your fancy, then check out the Wealth Academy High Ticket Offer Specialist Program.

It’s specifically designed to teach you how to leverage your existing knowledge and skills to craft & successfully market your own high ticket offers, that hold the potential to quickly get your business to 6 figures and beyond!

You’ll see the exact same formula I personally use to craft irresistible high ticket offers.

And, by the time you’ve finished the program, you’ll be able to easily replicate it.

Click here to learn more & enroll Today – and launch yourself as a Wealth Academy Certified High Ticket Offer Specialist!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Ryan Deiss 5 Keys For Becoming A Successful & Influential Marketer

Wouldn’t you like to know just what it takes to make it big in the online marketing industry? Well, I have to say that I was just as curious one, as you are now. So I thought, who better to ask than the founder of Digital Marketer, Ryan Deiss.

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You probably know him as the founder and CEO of Digital Marketer – a resource website for entrepreneurs, affiliates, marketers, and business owners alike. Aside from that, Ryan Deiss is also a best-selling author  and the founder of multiple successful digital companies which collectively employ hundreds of people all over the globe. As such, he’s widely known, recognized, and respected as an expert in all things digital.

 

I’ve followed him for quite some time, and on multiple occasions, had a chance to sit down and really discuss different ideas, concepts, and strategies he employs in his business.

So, I discovered the 5 key concepts from Ryan Deiss, that largely contributed to his overwhelming online success:

1. Personalized Automatic Follow-Up Works

One of the key areas Ryan Deiss focuses on in his best-selling book; “Invisible Selling Machine” is email marketing.

And it comes as no surprise. Email marketing is the most effective form of online advertising. If you’re not using email marketing in your business, start implementing it and if you already are, then now is the time to DOUBLE DOWN on this one strategy.

It’s affordable, fast, straightforward, gives you the opportunity to bring the conversation to a more personal level… And most importantly – it continuously gives results.

Furthermore, email marketing allows you to virtually automate your entire sales process. That’s the invisible selling machine the book title refers to.

When you know how to leverage modern marketing automation tools, you can literally generate sales while you sleep.

In his book, Deiss proves that personalized, automatic follow-up simply works.

He uses examples, templates, and subject lines from his own business to illustrate just how powerful a fully automated email sequence can be.

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So, in other words, if your customers have email addresses – this is something you NEED to do.

There are various autoresponder software to choose from. Although there are some differences between them, they all have the same basic functionality.

They allow you to create fully customized email sequences, which will send out emails at specific intervals to everyone who joins your mailing list.

This way, you’re automatically guiding the prospect through different stages of your funnel and introducing them to all the different solutions you have to offer.

The key to effective email campaigns, however, is to make each email personalized. The reader needs to feel that the message is directed at them.

And this goes beyond just using their name at the start of the email. The content itself needs to align with their wants & needs, problems, and level of awareness.

However, this can be easily done by segmenting the audience and tailoring your messages to each specific segment.

2. Market Research: If You Find Other Businesses Doing Exactly What You’re Doing – That’s Great News

Market research is an activity that’s vital for the success of any business.

Regardless of how good your products are, you won’t get any sales unless they fulfill the needs of your target audience.

There has to be a demand for the specific solution you’re offering if you’re hoping to generate decent profits.

And the only way to figure out if that’s the case is by listening to the “heartbeat” of the market.

Market research provides crucial data which allows you to identify (and analyze) the wants & needs of the market, its size, and the level of competition.

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This typically includes surveys, questionnaires, and interviews with potential and existing customers. For instance, you can email a short survey to your subscribers.

As an incentive for completing it, you can offer them 10% off their next purchase. There are many ways to conduct market research, but I won’t get into details in this post…

What I wanted to mention is that, when talking about market research, Ryan Deiss includes competitor research as well.

Throwing a sneak peek at what your competition is doing is always a good idea. First, you get to see what it is they’re doing that your audience responds well to.

For instance, you can see what type of content they enjoy reading the most. And, you can always pick up on their best practices and implement them in your own marketing strategy.

Secondly, if you find that other businesses are doing exactly what you’re doing… That’s always a good sign! It means you’re on the right track.

Bottom line is – research the market and your competitors. The data will give you valuable insights, which in turn will help you tweak your approach and your strategy to ensure you get the most out of your marketing endeavors.

3. You Need To Differentiate Your Business

In order to win the customers over, you need to stand out from the competition.

Regardless of what industry you’re in, chances are at least a dozen other people are trying to sell similar products or services.

Now, don’t be alarmed by that. Like we established, it means you’re in the right place.

There’s a market for your products, and people are buying the stuff you want to sell.

That’s just how capitalism works. You’re bound to have some competition.

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But, how does your business stand out in the sea of similar businesses?

Well, you first need to ask yourself a simple question: What’s your reason to exist in this marketplace?

If your only reason is “I want to make some money”, it’s just not good enough.

You need to try and answer it from the customer’s perspective. Why do they believe your business should exist?

What’s the reason you’re there in addition to all the other companies? What can you do for them that other businesses can’t?

That’s what you need to figure out.

According to Ryan Deiss, there are 3 major ways to differentiate your business:

 1) Unique Flavor

The analogy Ryan uses here is water. Water is abundant, yet there are so many different people selling it. Some of them add their own unique flavor to the water, to make it more appealing. There aren’t any additional minerals or vitamins… It just tastes a bit different. But, even that little bit is enough for people to be able to tell the difference between that specific brand and everyone else. The same is true for your business. You can have a nearly identical product as someone else, but make it stand out by adding your unique flavor; your own spin on it.

2) Unique Additive

The second way you can have a reason to exist in the marketplace is a unique additive. In addition to the standard package, you’re including something else that nobody else has to offer. For instance, if you’re a software manufacturer, you can have a special feature that only your platform offers. See, you don’t have to come up with a completely new product. You can simply build upon an existing one, and add your own unique additive.

3) Unique Packaging

This one is pretty obvious. It will be much easier for customers to identify your products if they come in a unique, distinct packaging. This should stand out from the competitor’s packaging, while also staying aligned with your brand’s colors. Alternatively, you can offer a unique way to deliver the product/service to your customers. It can be something as simple as creating a video series, instead of delivering the content in written form. What’s a unique delivery mechanism you can bring into the game?

4. Does Your Product Or Service Add Value To People’s Lives?

This is the most important question you need to ask yourself. And you need to answer it before your product hits the market.

Here’s why… People don’t care about who you are, what college degree you have, how impressive your resume is, or how much money you’re making.

All your potential customers care about is what your solution can do for them. 

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Let’s say, for example, that you end up selling weight loss products.

Don’t just focus on it’s ingredients and why it’s good for their health and well-being.

Talk about how it will help improve their life. Mention the liberating feeling of shedding those stubborn pounds.

Weave a story around how much better they would feel, how much easier it would be to do the daily tasks. Talk about the peace of mind they have, knowing that they’ve eliminated the risk of disease. And so on, and so forth.

The same principle applies to any type of business, really. Focus on the value your solution adds to the customer’s life and/or business.

Answers to these key questions will dictate your entire marketing approach.

They are the sole reason why anyone will decide to make a purchase.

Don’t think of your business transactions as if you’re selling a product.

Think of how much value you’re providing for their investment.

The more value your products and services have, the easier it will be to craft compelling sales arguments and convince the prospect to go through with the purchase.

5. “Traffic is gasoline. It’s rice. It’s a commodity.”

Traffic is the lifeblood of every business. I’m sure you’ve heard that a billion times already.

At this point, it’s likely even etched into your memory. So, what happens when you’re not making enough sales.

The logical response is “I need to get more traffic!”, right?

WRONG!

As Ryan Deiss simply put it during the Conversion Summit 2015, there is no such thing as a traffic problem.

You see, traffic is everywhere; traffic today is a commodity.

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Ryan makes a brilliant analogy with rice. Instead of buying a field, figuring out how to plant it, and come up with an irrigation system… You can simply go to the store and buy a bag of rice. You’ll have your dinner ready in half an hour.

The same is true with website traffic today. You can simply go out there and buy traffic. 

Whether literally, through solo ads, or by paying to run ads on Google or social media… The fact that you can buy traffic remains.

So, getting traffic isn’t the problem.

The question isn’t how you’ll get as much traffic as possible… It’s how you’re going to convert that traffic into buyers. 

And for that, you’ll need to create a Customer Acquisition System.

Conclusion

There you have it – my favorite nuggets of wisdom from my fellow wealth creation expert, Ryan Deiss.

I hope you’ve learned something new and interesting from this post, and I’m confident that, once you apply these concepts in your business, you’ll see a drastic increase in your profits.

Which one of these was the biggest eye-opener? Feel free to leave your questions, comments, and feedback in the comments below!

Want to learn how YOU can become a top 1% earner in the digital marketing industry, alongside Ryan Deiss and myself?

Need professional help to build your own wildly profitable customer acquisition system?

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First  Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Repurposing Webinar Content: How To Squeeze Out Maximum Value Out Of Your Webinar

Repurposing webinar content is an effective way to maximize your productivity, and dish out several amazing content pieces, while only really putting in the time and effort to create a single one.

Let me explain what I mean:

Say you’ve just hosted an amazing live webinar.

The presentation was stellar and your content was well-received.

You’ve managed to engage the audience, and made a dozen or so sales.

It was a huge success and you feel great. So, what’s the next step?

Should you simply archive the webinar, write up a few follow-up emails, and call it a day?

Definitely not. Instead, you want to maximize the value you’re getting out of your webinar.

How? Easy – by repurposing webinar content you already created.

Don’t let the terminology confuse you. I’m simply referring to using the content from your live webinar to create new, interesting content. 

Repurposing webinar content also lets you deliver quality content (that you know your prospects enjoy) to a wider audience.

This, for me, is the definition of working smarter, not harder.

Instead of investing time and effort to create new content from scratch…

You’re generating new leads & customers by utilizing existing content!

Want to learn how to get the most out of your live webinars?

Here are 7 ways to create additional value by repurposing webinar content:

Turn It Into A Blog Post (Or Several Blog Posts)

If you covered multiple topics or areas on your webinar, you’ve probably already divided the presentation into smaller chunks that cover a specific topic.

Putting the introduction and the close aside, you should still have at least 30 minutes of great content. This can be easily turned into great blog posts.

In fact, repurposing webinar content into an amazing blog post should be a breeze.

The first thing you’ll need is a transcript of your webinar. If you had a complete script you followed for the presentation, you can use that as well.

Simply go through what you talked about on the webinar. Then, choose a few topics that your audience found the most interesting.

Now, it’s important to understand that you can’t simply copy & paste a part of your webinar, give it a title, and call it a blog post.

You need to get creative. Think about how you can restructure the content from the webinar into something useful and interesting.

For example, you can create a post that expands on a certain topic. Or perhaps one that provides a detailed explanation of a process you covered on the webinar.

You can also give them a short summary of the entire webinar.

There’s a good chance some people registered for it, but, for some reason, weren’t able to attend.

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A short and sweet blog post that provides a summary of all the topics covered, along with other useful links and resources, is a great way to deliver the content to those people, as well as your other readers.

Use The Webinar Q&A As Inspiration For Other Content

Repurposing webinar content also lets you leverage the content that was partially generated by your audience.

What I mean by this is that, it allows you to create new content around the questions they asked on the webinar.

The Q&A portion of the webinar is extremely useful, since it gives you valuable insights into your audience’s biggest problems and concerns.

Creating content that addresses those issues and provides a solution will pretty much guarantee engagement.

It’ll also elevate you in the eyes of your target audience.

There are multiple ways to leverage the Q&A from your webinars. Here are a few:

  •       Expand the FAQ page on your website –Add the questions you received on the webinar on your site’s FAQ page. If a question arose multiple times during the presentation, your website visitors are probably wondering the same things. Don’t wait for them to contact you with the question – give them the answer right away.
  •       Create an FAQ blog post – Some questions are more difficult to answer than others, and might require a more detailed explanation. You can use those questions and expand on the answers you provided on the webinar. The blog post should, therefore, provide a comprehensive answer to each individual question.
  •       Enhance your website copy – If a lot of people on the webinar felt they needed additional explanation regarding your products or services, you might want to work on your website copy to make it 100% clear what it is you’re offering.

Turn Your Presentation Into A SlideShare

You should already have a script and a PowerPoint presentation from your webinar… So, creating a SlideShare should be a breeze.

All you need to do is slightly alter the presentation you used for the webinar.

It still needs to include the topics you talked about, and tips & advice you shared

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The benefits of creating a SlideShare are quite obvious.

The people that attended the webinar will have a great resource to fall back on.

At the same time, everyone else has an opportunity to download an amazing piece of content.

You can even use the SlideShare as a preview on the registration page.

Who knows, you might choose to offer the archived webinar on-demand in the future.

That way, you’re giving your prospects an additional incentive to opt-in and watch the webinar.

Bottom line, you can use the existing script and slides to create a powerful new lead-generation tool with minimum effort.

Create An Infographic

Infographics are super-cool. They give your audience all the necessary information in a visually appealing form.

And, they can consume this valuable content in a matter of minutes.

They can also save and use the infographics for future reference.

Furthermore, they’re much easier to share than eBooks or PDF reports, for example.

When used as a lead magnet, they can and will generate tons of qualified traffic.

The problem is, infographics take a lot of time to create.

You need to research to find all the relevant information, facts, and stats… You also have to come up with the right visuals.

And then, you need to combine the two into a great infographic.

Given the amount of research and preparation that goes into creating great content for the webinar, you should already have everything you need to create an infographic.

Slide decks and infographics are fairly similar. They both deliver useful information in a short and simple format that’s easy to consume.

If you already have awesome slides, transforming them into an infographic will be a breeze.

You can rely on one of the free online tools like Canva or Infogram.

Upload your slides, and use a simple drag & drop menu to create stunning infographics in a flash.

Quick Tip: You don’t have to jam all the slides into a single infographic. If the content is split into multiple topics, create an infographic for each!

Use Facts, Quotes, And Stats To Create Social Posts

The audience on your webinar really liked a fact, quote, or stat you shared with them? Then, why not share it with ALL of your audience on your social media profiles?

Repurposing webinar content gives you that opportunity.

Simply watch your webinar recording, and find an interesting, relevant, useful stat or a quote your audience responded to well, and use it to create an engaging post on Facebook or Twitter, for example.

Just make sure it’s aligned with your brand and previous social media campaigns, and don’t forget to include your website and social media handles in the post.

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Sometimes, creating amazing content your audience will love is that simple.

Create A Guide Or A Free Report

If you’ve already transformed your webinar content into blog posts and infographics, you’ve already done most of the work necessary to create a guide/PDF report.

That’s why I believe repurposing webinar content is so awesome. You get to create several amazing pieces of content, without sweating your brow!

In this case, you simply need to expand on the topics covered in your webinar to create a comprehensive resource that goes into a bit more detail and provides additional information your audience will find useful.

You can even combine the content from multiple webinars and several blog posts, and create a step-by-step guide the audience can follow when implementing what you teach.

How-to guides and PDF reports are extremely effective lead magnets. Therefore, you should definitely include them in your overall marketing strategy.

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They are among the most popular (if not the most popular) type of content, when it comes to generating qualified leads. When a new visitor lands on your website and fills out the form to download your free guide, you’re getting an email subscriber, and possibly a new customer in return.

If that isn’t value, I don’t know what is.

Create A Short Educational Video Series

Educational videos are an excellent way to deliver engaging content to your audience.

They’re also extremely effective when it comes to extending your reach and generating leads for your business.

To convert your webinar into a great video series, you can simply edit the footage to present the most useful information you shared on the webinar.

Then, just re-record the audio to align it with new visuals.

You can create multiple videos from a single live webinar and use them as a lead magnet.

Alternatively, you can always share them with your email subscribers and social media followers to boost engagement.

For example, you can create a landing page featuring one of the videos as the first in the short series. Then, you can ask the prospects to enter their name and email to get the follow-up videos directly to their inbox.

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You can also upload these videos to your company’s YouTube channel. They will help drive more traffic from the world’s second biggest search engine back to your website.

Conclusion

Since you’ve put a lot of time and effort into creating an amazing webinar, don’t let it go to waste after the event is over.

Repurposing webinar content should be something you do after every presentation.

Repurpose as much of the content as possible to continue generating more leads and increase your conversions.

I shared a few ideas with you in this blog post, but you don’t have to use all of them.

Choose whatever makes sense based on your webinar content, and what you believe will work best for your business.

Just make sure your webinar keeps bringing in new leads and customers long after the live event has passed.

Want to take your webinars to the next level?

Join the Wealth Academy Webinar Marketing Specialist Certification Program and discover how you can create powerful webinar campaigns that reliably generate qualified leads and predictably drive sales.

You’ll learn how to plan out, structure, create, and execute compelling webinar campaigns from start to finish, that will enable you to grow your business and scale your profits.

On top of that, you’ll have a Wealth Academy Webinar Marketing Specialist certification to display your accomplishments and gain an edge over the competition.

Click here to discover how you can become a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group..

The 9 Characteristics of a Good Decision

What constitutes a good decision in the business world?

The choices you make as an entrepreneur can have powerful impacts. The “chance of a lifetime” can appear out of nowhere only to turn into something painful. Conversely, there are those opportunities that don’t seem worthy of a second glance at the time but eventually wriggle their way on to your missed opportunity list. Bartender, I think I’ll have another.

You don’t want to seize just any opportunity — you want the right opportunity. After all, this is your precious entrepreneurial-baby-of-an-idea that you want to succeed, and that means seeing the light of day tomorrow based on the decision(s) you make today.

Decision-making can be the single-greatest weight upon your shoulders if you don’t know how to manage stress or if the consequences are less than ideal. So, how do you know what a good decision looks like? Here are nine characteristics of a good decision:

1. Good decisions positively impact others.

This statement may seem obvious, but if it were, bad decisions wouldn’t exist. After all, anybody who is adversely affected by a decision immediately classifies that decision as bad. Of course, now you just need to find a common definition of “positive.”

2. Good decisions are replicable.

People want to mimic a bad decision like a case of herpes. Enough said (and feel free to tweet that).

3. Good decisions foster opportunity.

An effective decision empowers others to act.

4. Good decisions include others.

Arriving at a conclusion that serves the company is a process. There are boxes to check off that ensure accountabilities are established and authorities are met.

5. Good decisions are executable.

Integral to any decision is clarity around what that decision is. If there’s ambiguity about what to do next then that decision isn’t clear enough. Clarity minimizes uncertainty, and although this may sound like an obvious statement, remember that what’s apparent to you may be newfound insight to others.

6. A good decision is systematic.

Ruling out the good criteria from the bad requires time, resources, clear (there’s that word again) requirements as to what the goal is and judgment to estimate the probability of success.

7. Good decisions are accountable.

With clarity also comes accountability. It’s not easy hiding behind something that outlines, in detail, the roles, responsibilities or expectations associated with a new decision. Tack on the timeline, assets necessary and the conditions that define success and you’re pretty much on a one-way highway to execution without any U-turns (my metaphor for accountability avoidance).

8. Good decisions are pragmatic.

Humans are creatures of emotion, which means eliminating emotion from a decision isn’t feasible. However, what can be eliminated are self-serving emotional biases. In the SEAL Teams, for example, there were three criteria upon which decisions were made: The mission, the team, the individual. Namely, who does the decision serve? Hint: The individual comes last.

When you’re faced with another difficult decision, ask yourself, “Whom does it serve?”

9. Good decisions involve self-awareness.

If you’re tasked with deciding how to outline your company’s strategy for the next 10 years but you’ve never made a strategic outline, chances are you should defer to the next subject-matter expert. The point is, for a decision to positively impact others, foster opportunity or any of the aforementioned characteristics, you need to be cognizant of when you’re operating within your circle of influence and when you’re pushing its boundaries. Don’t be that person who clutches to decision-making authority because it makes you feel important — defer to the person closest to the problem.

Decision-making is both an art and a science. Incorporate the above nine characteristics into your choice architecture to feel more confident, and watch others do the same.

– Jeff Boss

Read Jeff’s original post on “The 9 Characteristics of a Good Decision.


Get the knowledge you need to start, grow and scale a profitable online business directly from an internet millionaire & his rockstar team! Register for one of our live events here <<

4 Keys to Mastering the Art of Delegation

As the old adage goes: “Do less and accomplish more; do nothing and accomplish everything.” When running a business, the perpetual, though eternally unattainable goal, is to make yourself dispensable. This is only possible by mastering the art of delegation.

All too often, business owners feel that if they are not actively engaged or at least available for their business 24/7, the business will fall apart. It’s as if they have a bull by the tail and simply cannot let go for one second. This is a formula for disaster.

The more you can free yourself from this sort of bondage, the better. If you keep the following four simple guidelines in mind, it will not only help you with that objective, but it will also enable the business to grow, thrive and prosper.

1. Get past the “I’ll do it myself” syndrome.

Interestingly enough, many business owners just can’t seem to let go, feeling they have to do everything themselves. As a result, they become so bogged down and stressed by their daily tasks that, sooner or later, they break down emotionally, psychology or physically. They do this for a couple of different reasons.

First, they feel that if they want something done right, they have to do it themselves. This feeling is ingrained in them to the point that they can’t move past it. As the business expands, this becomes an obvious formula for disaster.

The other reason they can’t delegate responsibilities is a little more subtle. Tt boils down to a feeling that it’s not right to ask other people to do things for them. They feel it’s inappropriate or an imposition. It’s as if they wouldn’t be standing on their own two feet, but instead would be taking advantage of another person. Logically, it’s obvious that this kind of thinking is erroneous. But such feelings often outweigh the logic of the situation. The idea of delegating responsibility to them feels slovenly, reprehensible or elitist.

2. Free yourself up.

Delegating tasks frees you to pursue broader horizons. It enables you to elevate your activities to a higher level and explore new possibilities for the business. Perhaps you will find ways to improve the efficiency. Or you will discover new ways of marketing. You might even find new products or services to offer your customers or clients.

As you ascend the ladder within your business, the business will ascend to higher, more productive heights. For example, the general manager of a resort was so caught up in running the day-to-day operations of the central building, that he had no time to develop other services within the resort. By training and promoting an employee to take over the management of the building, the general manager was then able to shift his attention and thereby expand the services and quality of the resort in general.

3. Develop backup personnel.

For every task you delegate, there should be a backup person for that task. This way, the business operations will never become dependent on one individual.

People get sick, quit, or may eventually be promoted or needed in another area. Without a backup person capable of moving into their old position, the business becomes static. When every position is backed up, the dynamics of the entire business are more free-flowing, flexible and less susceptible to a critical shut-down.

The most important person to back up is the owner or general manager of the entire company. Yet, most people often overlook this position.

It is common for everyone in the company to view the owner/manager as the heart and soul of the company. They feel without this key person, things would simply fall apart, and there would be no company.

It’s for this reason that not only should the general manager have someone in mind who could step into the position, but the entire management team should cultivate the same attitude. They need to feel they can work things out and follow the new leader with the same heartfelt dedication and spirit as before.

Those can be quite significant shoes to fill. For example, in a resort, the general manager oversees all the different buildings. At the same time, they’re in charge of all the different activities for the guests, the management of the employees, physical plant, accounting and legal departments, long-term planning, marketing, etc.

4. Be a good delegator.

A good delegator functions in a manner similar to the old circus act where the showman would spin multiple plates atop poles simultaneously. His job was not only to get the plate spinning, but to occasionally, when needed, give an isolated plate an additional spin to keep it going. A good delegator is ready to step in, if needed, to keep the business running, but does everything in their power to ensure that need is rare. They are then free to advance the company further while having a healthy life of their own.

– Michael Mamas

Read Michael’s original post on “4 Keys to Mastering the Art of Delegation.”


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10 Customer Retention Strategies That Supercharge Your Marketing

Many business owners focus on the acquisition stage of the sales funnel. Meaning, they often exclude or overlook customer retention.

That’s because people often think of marketing as synonymous with attracting customers to your business. Keeping (retaining) customers should be equally, if not more important.

According to Bain & Company, it costs seven times more to attract new customers than it does to keep them. Additionally, if you retain just 5 percent of your customers annually, you can generate up to 125 percent more profits. Retention strategies truly pay off in the long run and help you build a sound business over time.

Be smart. Create a successful retention strategy to convert your new customers into long-term customers. Chances are that you will spend less and earn more – the formula for a successful business.

In order to build a successful retention marketing program, you must rethink how your company prioritizes its marketing efforts.

To shift the focus from acquisition to retention, consider:

1. Adding CRM.

CRM stands for customer relationship management system. It allows you to track, monitor and communicate with customers using an automated platform.

You can customize messages to focus on items, issues, products or information of interest to specific customers. This, in turn, helps build retention into your communications mix.

2. Prioritize around retention, rather than acquisition, strategies.

Shift the focus from outbound cold-calling, mass advertising, and general ads to communications with existing customers.

Add tactics from the list below to your outbound marketing mix as part of your retention efforts. Also, remember to let your team know that they should focus on completing these tasks first.

3. Budget for retention marketing.

Be sure you include enough budget to support retention efforts. At least as much as you’ve supported acquisition in the past.

4. Measure customer value.

Track, measure and monitor customer value; especially their lifetime value. Instead of just measuring individual sales, use your database to track sales by customer.

Customer lifetime value assigns a specific score to customers. The score is based on recency, frequency, and monetary value of their purchases.

The higher the lifetime value, the more you should invest in retaining that customer. They’re considered a ‘good’ customer for your company, and as such, you need to ensure they have a positive experience and remain satisfied with your products and services.

5. Focus on service.

The way to retain customers is through excellent customer service. Make customer service a priority for your team. Empower individuals to handle problems promptly, and follow up with customers after resolving service tickets to make sure there are no loose ends remaining. Customers often switch companies based on price, but stellar service earns your business long-term loyalty.

Now that you understand some of the basic strategies behind retention, let’s take a closer look at some popular retention tactics. These tactics support the strategies listed above and will help keep customers coming back to your business for more:

6. Send frequent communications.

Emails and postcards are inexpensive ways to maintain communications with customers. Remind customers of upcoming sales, or drop them a simple “thank you” note and coupon to encourage repeat business. Remember to only send emails to customers who have agreed to receive them (opted-in to your email list).

7. Interact on social media.

Social media isn’t about pushing messages out to your fans and followers. It’s about communication and engagement. Share, comment and thank people when they share your posts. Be a frequent, courteous social media presence and use a handful of social media platforms really well rather than trying to be everywhere at once. It’s better to focus on a few platforms and work them really well then it is to try to be on dozens of them with limited success.

8. Turn complaints into opportunities.

Remember that in a retention-driven business, service is paramount. Complaints are an opportunity to engage with your customers, not an annoyance. Use the opportunity to resolve the problem fully and to thank them with additional services.

9. Start a frequent shopper program.

Frequent shopper programs are familiar to many customers and can be started with simply punch cards or sticker cards. Make rewards easy to obtain and friendly to redeem.

10. Host an event.

Whether you have an online or an offline business, consider hosting an event. Online businesses can host podcasts, give-away events, “open office” Q & A hours, or special sales. Bricks and mortar business can have special parties, open house events, guest lectures, new product unveilings, and other events at their stores. Make some events exclusive for your current customers only and you’ve turned an event into a retention tactic.

With these strategies, you can transform your business focus from acquisition to retention. Continue to add new ideas to your retention strategy and be sure to monitor and measure the results to see what works best for your new marketing direction.

– Eric Siu

Read Eric’s original post on “10 Customer Retention Strategies That Supercharge Your Marketing.


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