Repurposing webinar content is an effective way to maximize your productivity, and dish out several amazing content pieces, while only really putting in the time and effort to create a single one.
Let me explain what I mean:
Say you’ve just hosted an amazing live webinar.
The presentation was stellar and your content was well-received.
You’ve managed to engage the audience, and made a dozen or so sales.
It was a huge success and you feel great. So, what’s the next step?
Should you simply archive the webinar, write up a few follow-up emails, and call it a day?
Definitely not. Instead, you want to maximize the value you’re getting out of your webinar.
How? Easy – by repurposing webinar content you already created.
Don’t let the terminology confuse you. I’m simply referring to using the content from your live webinar to create new, interesting content.
Repurposing webinar content also lets you deliver quality content (that you know your prospects enjoy) to a wider audience.
This, for me, is the definition of working smarter, not harder.
Instead of investing time and effort to create new content from scratch…
You’re generating new leads & customers by utilizing existing content!
Want to learn how to get the most out of your live webinars?
Here are 7 ways to create additional value by repurposing webinar content:
Turn It Into A Blog Post (Or Several Blog Posts)
If you covered multiple topics or areas on your webinar, you’ve probably already divided the presentation into smaller chunks that cover a specific topic.
Putting the introduction and the close aside, you should still have at least 30 minutes of great content. This can be easily turned into great blog posts.
In fact, repurposing webinar content into an amazing blog post should be a breeze.
The first thing you’ll need is a transcript of your webinar. If you had a complete script you followed for the presentation, you can use that as well.
Simply go through what you talked about on the webinar. Then, choose a few topics that your audience found the most interesting.
Now, it’s important to understand that you can’t simply copy & paste a part of your webinar, give it a title, and call it a blog post.
You need to get creative. Think about how you can restructure the content from the webinar into something useful and interesting.
For example, you can create a post that expands on a certain topic. Or perhaps one that provides a detailed explanation of a process you covered on the webinar.
You can also give them a short summary of the entire webinar.
There’s a good chance some people registered for it, but, for some reason, weren’t able to attend.
A short and sweet blog post that provides a summary of all the topics covered, along with other useful links and resources, is a great way to deliver the content to those people, as well as your other readers.
Use The Webinar Q&A As Inspiration For Other Content
Repurposing webinar content also lets you leverage the content that was partially generated by your audience.
What I mean by this is that, it allows you to create new content around the questions they asked on the webinar.
The Q&A portion of the webinar is extremely useful, since it gives you valuable insights into your audience’s biggest problems and concerns.
Creating content that addresses those issues and provides a solution will pretty much guarantee engagement.
It’ll also elevate you in the eyes of your target audience.
There are multiple ways to leverage the Q&A from your webinars. Here are a few:
- Expand the FAQ page on your website –Add the questions you received on the webinar on your site’s FAQ page. If a question arose multiple times during the presentation, your website visitors are probably wondering the same things. Don’t wait for them to contact you with the question – give them the answer right away.
- Create an FAQ blog post – Some questions are more difficult to answer than others, and might require a more detailed explanation. You can use those questions and expand on the answers you provided on the webinar. The blog post should, therefore, provide a comprehensive answer to each individual question.
- Enhance your website copy – If a lot of people on the webinar felt they needed additional explanation regarding your products or services, you might want to work on your website copy to make it 100% clear what it is you’re offering.
Turn Your Presentation Into A SlideShare
You should already have a script and a PowerPoint presentation from your webinar… So, creating a SlideShare should be a breeze.
All you need to do is slightly alter the presentation you used for the webinar.
It still needs to include the topics you talked about, and tips & advice you shared
The benefits of creating a SlideShare are quite obvious.
The people that attended the webinar will have a great resource to fall back on.
At the same time, everyone else has an opportunity to download an amazing piece of content.
You can even use the SlideShare as a preview on the registration page.
Who knows, you might choose to offer the archived webinar on-demand in the future.
That way, you’re giving your prospects an additional incentive to opt-in and watch the webinar.
Bottom line, you can use the existing script and slides to create a powerful new lead-generation tool with minimum effort.
Create An Infographic
Infographics are super-cool. They give your audience all the necessary information in a visually appealing form.
And, they can consume this valuable content in a matter of minutes.
They can also save and use the infographics for future reference.
Furthermore, they’re much easier to share than eBooks or PDF reports, for example.
When used as a lead magnet, they can and will generate tons of qualified traffic.
The problem is, infographics take a lot of time to create.
You need to research to find all the relevant information, facts, and stats… You also have to come up with the right visuals.
And then, you need to combine the two into a great infographic.
Given the amount of research and preparation that goes into creating great content for the webinar, you should already have everything you need to create an infographic.
Slide decks and infographics are fairly similar. They both deliver useful information in a short and simple format that’s easy to consume.
If you already have awesome slides, transforming them into an infographic will be a breeze.
Upload your slides, and use a simple drag & drop menu to create stunning infographics in a flash.
Quick Tip: You don’t have to jam all the slides into a single infographic. If the content is split into multiple topics, create an infographic for each!
Use Facts, Quotes, And Stats To Create Social Posts
The audience on your webinar really liked a fact, quote, or stat you shared with them? Then, why not share it with ALL of your audience on your social media profiles?
Repurposing webinar content gives you that opportunity.
Simply watch your webinar recording, and find an interesting, relevant, useful stat or a quote your audience responded to well, and use it to create an engaging post on Facebook or Twitter, for example.
Just make sure it’s aligned with your brand and previous social media campaigns, and don’t forget to include your website and social media handles in the post.
Sometimes, creating amazing content your audience will love is that simple.
Create A Guide Or A Free Report
If you’ve already transformed your webinar content into blog posts and infographics, you’ve already done most of the work necessary to create a guide/PDF report.
That’s why I believe repurposing webinar content is so awesome. You get to create several amazing pieces of content, without sweating your brow!
In this case, you simply need to expand on the topics covered in your webinar to create a comprehensive resource that goes into a bit more detail and provides additional information your audience will find useful.
You can even combine the content from multiple webinars and several blog posts, and create a step-by-step guide the audience can follow when implementing what you teach.
How-to guides and PDF reports are extremely effective lead magnets. Therefore, you should definitely include them in your overall marketing strategy.
They are among the most popular (if not the most popular) type of content, when it comes to generating qualified leads. When a new visitor lands on your website and fills out the form to download your free guide, you’re getting an email subscriber, and possibly a new customer in return.
If that isn’t value, I don’t know what is.
Create A Short Educational Video Series
Educational videos are an excellent way to deliver engaging content to your audience.
They’re also extremely effective when it comes to extending your reach and generating leads for your business.
To convert your webinar into a great video series, you can simply edit the footage to present the most useful information you shared on the webinar.
Then, just re-record the audio to align it with new visuals.
You can create multiple videos from a single live webinar and use them as a lead magnet.
Alternatively, you can always share them with your email subscribers and social media followers to boost engagement.
For example, you can create a landing page featuring one of the videos as the first in the short series. Then, you can ask the prospects to enter their name and email to get the follow-up videos directly to their inbox.
You can also upload these videos to your company’s YouTube channel. They will help drive more traffic from the world’s second biggest search engine back to your website.
Since you’ve put a lot of time and effort into creating an amazing webinar, don’t let it go to waste after the event is over.
Repurposing webinar content should be something you do after every presentation.
Repurpose as much of the content as possible to continue generating more leads and increase your conversions.
I shared a few ideas with you in this blog post, but you don’t have to use all of them.
Choose whatever makes sense based on your webinar content, and what you believe will work best for your business.
Just make sure your webinar keeps bringing in new leads and customers long after the live event has passed.
Want to take your webinars to the next level?
Join the Wealth Academy Webinar Marketing Specialist Certification Program and discover how you can create powerful webinar campaigns that reliably generate qualified leads and predictably drive sales.
You’ll learn how to plan out, structure, create, and execute compelling webinar campaigns from start to finish, that will enable you to grow your business and scale your profits.
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About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group..