Wouldn’t you like to know just what it takes to make it big in the online marketing industry? Well, I have to say that I was just as curious one, as you are now. So I thought, who better to ask than the founder of Digital Marketer, Ryan Deiss.
Ryan Deiss has been recognized by many as one of the world’s leading digital marketers. His lists of accomplishments more than justifies that title.
You probably know him as the founder and CEO of Digital Marketer – a resource website for entrepreneurs, affiliates, marketers, and business owners alike. Aside from that, Ryan Deiss is also a best-selling author and the founder of multiple successful digital companies which collectively employ hundreds of people all over the globe. As such, he’s widely known, recognized, and respected as an expert in all things digital.
I’ve followed him for quite some time, and on multiple occasions, had a chance to sit down and really discuss different ideas, concepts, and strategies he employs in his business.
So, I discovered the 5 key concepts from Ryan Deiss, that largely contributed to his overwhelming online success:
1. Personalized Automatic Follow-Up Works
One of the key areas Ryan Deiss focuses on in his best-selling book; “Invisible Selling Machine” is email marketing.
And it comes as no surprise. Email marketing is the most effective form of online advertising. If you’re not using email marketing in your business, start implementing it and if you already are, then now is the time to DOUBLE DOWN on this one strategy.
It’s affordable, fast, straightforward, gives you the opportunity to bring the conversation to a more personal level… And most importantly – it continuously gives results.
Furthermore, email marketing allows you to virtually automate your entire sales process. That’s the invisible selling machine the book title refers to.
When you know how to leverage modern marketing automation tools, you can literally generate sales while you sleep.
In his book, Deiss proves that personalized, automatic follow-up simply works.
He uses examples, templates, and subject lines from his own business to illustrate just how powerful a fully automated email sequence can be.
So, in other words, if your customers have email addresses – this is something you NEED to do.
There are various autoresponder software to choose from. Although there are some differences between them, they all have the same basic functionality.
They allow you to create fully customized email sequences, which will send out emails at specific intervals to everyone who joins your mailing list.
This way, you’re automatically guiding the prospect through different stages of your funnel and introducing them to all the different solutions you have to offer.
The key to effective email campaigns, however, is to make each email personalized. The reader needs to feel that the message is directed at them.
And this goes beyond just using their name at the start of the email. The content itself needs to align with their wants & needs, problems, and level of awareness.
However, this can be easily done by segmenting the audience and tailoring your messages to each specific segment.
2. Market Research: If You Find Other Businesses Doing Exactly What You’re Doing – That’s Great News
Market research is an activity that’s vital for the success of any business.
Regardless of how good your products are, you won’t get any sales unless they fulfill the needs of your target audience.
There has to be a demand for the specific solution you’re offering if you’re hoping to generate decent profits.
And the only way to figure out if that’s the case is by listening to the “heartbeat” of the market.
Market research provides crucial data which allows you to identify (and analyze) the wants & needs of the market, its size, and the level of competition.
This typically includes surveys, questionnaires, and interviews with potential and existing customers. For instance, you can email a short survey to your subscribers.
As an incentive for completing it, you can offer them 10% off their next purchase. There are many ways to conduct market research, but I won’t get into details in this post…
What I wanted to mention is that, when talking about market research, Ryan Deiss includes competitor research as well.
Throwing a sneak peek at what your competition is doing is always a good idea. First, you get to see what it is they’re doing that your audience responds well to.
For instance, you can see what type of content they enjoy reading the most. And, you can always pick up on their best practices and implement them in your own marketing strategy.
Secondly, if you find that other businesses are doing exactly what you’re doing… That’s always a good sign! It means you’re on the right track.
Bottom line is – research the market and your competitors. The data will give you valuable insights, which in turn will help you tweak your approach and your strategy to ensure you get the most out of your marketing endeavors.
3. You Need To Differentiate Your Business
In order to win the customers over, you need to stand out from the competition.
Regardless of what industry you’re in, chances are at least a dozen other people are trying to sell similar products or services.
Now, don’t be alarmed by that. Like we established, it means you’re in the right place.
There’s a market for your products, and people are buying the stuff you want to sell.
That’s just how capitalism works. You’re bound to have some competition.
But, how does your business stand out in the sea of similar businesses?
Well, you first need to ask yourself a simple question: What’s your reason to exist in this marketplace?
If your only reason is “I want to make some money”, it’s just not good enough.
You need to try and answer it from the customer’s perspective. Why do they believe your business should exist?
What’s the reason you’re there in addition to all the other companies? What can you do for them that other businesses can’t?
That’s what you need to figure out.
According to Ryan Deiss, there are 3 major ways to differentiate your business:
1) Unique Flavor
The analogy Ryan uses here is water. Water is abundant, yet there are so many different people selling it. Some of them add their own unique flavor to the water, to make it more appealing. There aren’t any additional minerals or vitamins… It just tastes a bit different. But, even that little bit is enough for people to be able to tell the difference between that specific brand and everyone else. The same is true for your business. You can have a nearly identical product as someone else, but make it stand out by adding your unique flavor; your own spin on it.
2) Unique Additive
The second way you can have a reason to exist in the marketplace is a unique additive. In addition to the standard package, you’re including something else that nobody else has to offer. For instance, if you’re a software manufacturer, you can have a special feature that only your platform offers. See, you don’t have to come up with a completely new product. You can simply build upon an existing one, and add your own unique additive.
3) Unique Packaging
This one is pretty obvious. It will be much easier for customers to identify your products if they come in a unique, distinct packaging. This should stand out from the competitor’s packaging, while also staying aligned with your brand’s colors. Alternatively, you can offer a unique way to deliver the product/service to your customers. It can be something as simple as creating a video series, instead of delivering the content in written form. What’s a unique delivery mechanism you can bring into the game?
4. Does Your Product Or Service Add Value To People’s Lives?
This is the most important question you need to ask yourself. And you need to answer it before your product hits the market.
Here’s why… People don’t care about who you are, what college degree you have, how impressive your resume is, or how much money you’re making.
All your potential customers care about is what your solution can do for them.
Let’s say, for example, that you end up selling weight loss products.
Don’t just focus on it’s ingredients and why it’s good for their health and well-being.
Talk about how it will help improve their life. Mention the liberating feeling of shedding those stubborn pounds.
Weave a story around how much better they would feel, how much easier it would be to do the daily tasks. Talk about the peace of mind they have, knowing that they’ve eliminated the risk of disease. And so on, and so forth.
The same principle applies to any type of business, really. Focus on the value your solution adds to the customer’s life and/or business.
Answers to these key questions will dictate your entire marketing approach.
They are the sole reason why anyone will decide to make a purchase.
Don’t think of your business transactions as if you’re selling a product.
Think of how much value you’re providing for their investment.
The more value your products and services have, the easier it will be to craft compelling sales arguments and convince the prospect to go through with the purchase.
5. “Traffic is gasoline. It’s rice. It’s a commodity.”
Traffic is the lifeblood of every business. I’m sure you’ve heard that a billion times already.
At this point, it’s likely even etched into your memory. So, what happens when you’re not making enough sales.
The logical response is “I need to get more traffic!”, right?
As Ryan Deiss simply put it during the Conversion Summit 2015, there is no such thing as a traffic problem.
You see, traffic is everywhere; traffic today is a commodity.
Ryan makes a brilliant analogy with rice. Instead of buying a field, figuring out how to plant it, and come up with an irrigation system… You can simply go to the store and buy a bag of rice. You’ll have your dinner ready in half an hour.
The same is true with website traffic today. You can simply go out there and buy traffic.
Whether literally, through solo ads, or by paying to run ads on Google or social media… The fact that you can buy traffic remains.
So, getting traffic isn’t the problem.
The question isn’t how you’ll get as much traffic as possible… It’s how you’re going to convert that traffic into buyers.
And for that, you’ll need to create a Customer Acquisition System.
There you have it – my favorite nuggets of wisdom from my fellow wealth creation expert, Ryan Deiss.
I hope you’ve learned something new and interesting from this post, and I’m confident that, once you apply these concepts in your business, you’ll see a drastic increase in your profits.
Which one of these was the biggest eye-opener? Feel free to leave your questions, comments, and feedback in the comments below!
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About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.