7 Ways to Boost eCommerce Sales Fast with Email Marketing

Are you looking for ways to boost ecommerce sales, grow your online store, and generate more revenue?

Having amazing products and great service isn’t enough to guarantee the success of your ecommerce store.

In order to consistently generate sales and rake in 6 or 7 figures in monthly revenue, it’s vital that you establish a good connection with your customers and build a relationship based on trust.

Unlike brick and mortar businesses, running an online store doesn’t give you the ability to talk to customers face-to-face. That said, you have an equally powerful alternative in the online environment, that lets you communicate to customers directly, on a regular basis – email marketing.

When executed properly, a good email marketing strategy can give your subscribers an incentive to purchase your products, bring in repeat business, and drastically boost ecommerce sales.

That said, you can’t just start sending out emails without giving it any thought. In order to get great results with your email campaigns, you have to devise a good strategy, and use the best practices to get people to visit your store, and get them excited about your products.

Today, I want to share with you some of the most effective ecommerce email marketing strategies that will help shoot your sales through the roof.

Alright, let’s jump right in!

Here Are 7 Ways To Boost Ecommerce Sales Though Email Marketing:

Personalize Your Emails

Nobody likes to receive a generic promotional email that puts the spotlight on products, while neglecting the customer. It’s proven countless times before that personalized emails get a lot more engagement than generic emails that use a robotic company voice.

Most companies, online retailers, and email marketers know this, and it’s pretty much become a standard to use the subscriber’s name in the first line of the email’s body.

But, personalizing your ecommerce emails goes a lot further than simply addressing the subscriber by their name. In order to boost ecommerce sales, you have to tailor the entire email to a specific customer, based on their previous interactions with your emails and your online store.

There are a couple of ways to go about this:

Segment your audience based on gender: This one is simple, just ask them to select their gender on your opt-in form. Men likely won’t be interested in the new line of beauty products or women’s clothing, and vice versa. Send your readers only offers that are relevant to them.

Rely on their past purchases: If you’re sending emails to existing customers, it might be idea to tailor them based on what they bought from you in the past. Chances are, they’ll be more interested in similar or complementary products, than the random ones you’re sending out to everyone else.

·Take advantage of browse abandonment: Email automation software allows you to use customers’ behavior on your website as triggers. For example, if someone visits a particular category in your store, but never reaches the checkout page, you can send an email featuring products from that specific category to reignite their interest.

The same applies to cart abandonment emails – when they add an item, but back out during the checkout.

Here’s a great example of a cart abandonment email by Nordstorm:

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Be Creative With Your Subject Lines

To boost ecommerce sales with email marketing, you must first ensure that your emails get opened.

Subject lines are the lifeblood of your email marketing strategy. They decide whether a person clicks on your email in the first place, so you should spend just as much time on coming up with a great subject line, as you would spend on the rest of the email.

In order to grab the prospect’s attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox.

Kate Spade New York store leverages jargon and mystery to get the job done:

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However, you don’t want to go too far and use words and phrases that sound like clickbait, or won’t pass through the spam filters. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype.

A good subject line is short & simple, and provides just enough information to pique the reader’s interest, without revealing too much.

They should use relevant words to draw in the reader by describing what the email is all about.
Another thing to keep in mind, which can help you boost the open rates of your emails, is the preview text. This text is the features the opening sentences of your email, and appears to the right side of the subject line.

Most people overlook the importance of the preview text, but optimizing it can have a huge boost on your open rates, by giving the reader a better idea of what your email is all about.

Take Advantage of Loyalty Programs

A great way to get customers back to your website and boost ecommerce sales is by rewarding people that often interact with your emails and your store.

This is done through loyalty programs. Essentially, you can craft special offers and send them out to subscribers that meet a certain criteria. Most email automation software provide a feature to send out an email to subscribers who have, for example, either opened one of your emails or visited your store in the past 30 days.

Just make sure to mention in the email that this offer is exclusive. Highlight that it’s only available to them as a loyal customer, subscriber, or an active member of your community.

This doesn’t have to be anything big. It can be a special 10% discount on the next purchase, free shipping, exclusive look at a new collection, etc.

Take a look at what Walmart offers to their loyal buyers:

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Get Your Existing Customers to Refer Your Business to Friends

This is another effectively strategy to boost ecommerce sales.

Most ecommerce stores do this, and you should too! You can offer something like a special $15 voucher for both the subscriber and the person they refer.

On, for example, 25% off their next purchase.

The reason why this works so well is pretty obvious, in my opinion. One, everybody loves discounts.

Two, word of mouth is one of the most powerful ways to get new customers.

They’ll always be more inclined to buy from a business their friends already trust.

I know it may seem that you’re cutting your profits by offering a referral discount… However, the value of a long-term customer you’re getting is much higher than the $15 or $20 one-time discount you’re providing.

Hold Special Sales for Holidays and Important Dates

A great way to bring in a ton of extra sales is by creating special holiday-themed campaigns.

People tend to spend a lot more during holiday seasons. Giving them an incentive to buy from YOUR store during that time will drastically increase your revenue.

Here’s what an excellent Black Friday Email looks like:

Also, once you start creating special promotions around holidays, it’s important to stay consistent, in order to meet customer expectations.

If you’re running a special campaign for Black Friday, you don’t want to skip Easter. You’re unnecessarily risking losing customers to someone who offers better deals during that period.

Quick tip: Send out holiday emails a day or two before the actual holiday. This is done to announce the special sale and prepare the subscribers for the amazing deals you have in store for them.

Notify Customers When a Sold Out Items Become Available Again

It’s inevitable that you won’t always have every single item in stock at all times. But that doesn’t mean you have to lose out on a sale.

Instead, what you can do is allow them to add the item to their wishlist. Then, you can set up an email to notify them as soon as it becomes available.

WooCommerce even lets you add a personalized message, letting the customers know when the item will be in stock.

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Of course, you can also have similar products featured on that page. However, by giving them select the option to stay notified on the products they actually want, you’re improving their experience and ensuring that they stay satisfied.

You’ll have a much higher chance to boost ecommerce sales if you’re offering the prospects the exact products they’re looking for.

If they haven’t subscribed to your list yet, this is also another way you can get them in the loop.

Hold Flash Sales

Another way to get a good influx of sales over a certain period of time is by hosting flash sales. These are special, time-limited offers (usually lasting only 1 or 2 days). They rely on the sense of urgency to motivate the subscribers to buy your products.

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These offers can be used to thin through the excess inventory, for example. Alternatively, you can put the spotlight on one of the products that aren’t selling as well as you’d like.

Final Thoughts

There you have it – these are my best ecommerce email marketing tips. I’ve no doubt they will help you take full advantage of this powerful marketing channel to shoot your sales through the roof.

Want to learn more strategies and get valuable tips & tricks for optimizing your ecommerce store or want to start an ecommerce business, but don’t know how to set up your store?

Enroll in Wealth Academy Ecommerce Marketing Specialist Certification Program TODAY!

Get trained and certified on how to set up and successfully run a wildly profitable ecommerce business.

Launch yourself as a Wealth Academy certified Ecommerce Marketing Specialist!

We provide comprehensive ecommerce training and offer our support and guidance on your journey to becoming a highly successful online retailer.

Click here to get instant access and join hundreds of fellow entrepreneurs who are running their own successful ecommerce business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

boost ecommerce sales, how to increase online sales fast, increase ecommerce traffic, ecommerce sales strategies, how to grow ecommerce sales, how to make ecommerce sales, how to increase sales ecommerce website, how to expand e commerce business

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn& FB Group.

7 Ways To Boost Ecommerce Sales With Email Marketing

Having amazing products and excellent service isn’t enough to guarantee the success of your ecommerce store. In order to consistently generate sales and rake in 6 or 7 figures in monthly revenue, it’s vital that you establish a good connection with your customers and build a relationship based on trust through your ecommerce email marketing efforts.

Unlike brick and mortar businesses, running an online store doesn’t give you the ability to talk to customers face-to-face. That said, you have an equally powerful alternative in the online environment. One that lets you communicate to customers directly, on a regular basis – email marketing.

A well-executed email marketing strategy is an invaluable asset for any ecommerce business. It can give your subscribers an incentive to purchase your products and bring in repeat business, which can drastically increase your sales.

That said, you can’t just start sending out emails without giving it any thought. To get great results with your email campaigns, you have to devise a good strategy. It needs to incorporate all the best practices, to successfully convince people to visit your store, and get them excited about your products.

Today, I want to share with you some of the most effective ecommerce email marketing strategies. After you finish reading this post, you’ll know exactly how to shoot your ecommerce sales through the roof.

Alright, let’s jump right in!

1. Personalize Your Emails

Nobody likes to receive a generic promotional email that puts the spotlight on products, while neglecting the customer. Personalized emails get a lot more engagement than generic emails that use a robotic company voice.

Most companies, online retailers, and email marketers are well aware of this fact. Hence, using the subscriber’s name in the first line of the email’s body has become a standard.

But, personalizing your ecommerce email marketing goes a lot further than simply addressing the subscriber by their name. Instead, what I’m referring to is actually tailoring the entire email to a specific customer. It should be based on their previous interactions with your emails and your online store.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

There are a couple of ways to go about this:

Segment your audience based on gender: This one is simple, just ask them to select their gender on your opt-in form. Men likely won’t be interested in the new line of beauty products or women’s clothing, and vice versa. Send your readers only offers that are relevant to them.

Rely on their past purchases: If you’re sending emails to existing customers, it might be idea to tailor them based on what they bought from you in the past. They’ll probably be more interested in similar or complementary products, than the random ones featured in your newsletter.

Take advantage of browse abandonment: Email automation software allows you to use customers’ behavior on your website as triggers. For example, let’s say someone visits a particular category in your store, but never reaches the checkout page. This can be used as a trigger. You can then send an email featuring products from that specific category to reignite their interest. 

2. Be Creative With Your Subject Lines

Subject lines are the lifeblood of your ecommerce email marketing strategy. They determine whether a person clicks on your email in the first place. So, you should spend just as much time on coming up with a great subject line, as you would on the rest of the email.

In order to grab the prospect’s attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox.

However, you don’t want to go too far… Words and phrases that sound like clickbait will just turn people away. Similarly, words that don’t pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype.

A good subject line is short & simple, and provides just enough information to pique the reader’s interest, without revealing too much.

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They should use relevant words to grab the reader’s attention by describing what the email is all about.

Another thing that can help you boost your email open rates is the preview text. This text is the features the opening sentences of your email, and appears to the right side of the subject line.

Most people overlook the importance of the preview text. However, optimizing it can have a huge boost on your open rates, by giving the reader a better idea of what your email is all about. 

3. Take Advantage of Loyalty Programs

A great way to get customers back to your website and encourage sales is by rewarding the people that frequently interact with your emails and your store.

This is done through loyalty programs. Essentially, you can craft exclusive offers and send them out to subscribers that meet a certain criteria. Most email automation platforms provide a feature to send out an email to subscribers who have fulfilled a certain criteria. For example, either opened one of your emails or visited your store in the past 30 days.

Just make sure to mention in the email that this offer is exclusive

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Make it blatantly obvious that it’s only available to them as a loyal customer, subscriber, or an active member of your community.

This doesn’t have to be anything big. It can be a special 10% discount on the next purchase, free shipping, exclusive look at a new collection, etc.

4. Get Your Existing Customers to Refer Your Business to Friends

Most ecommerce stores do this, and you too! You can offer something like a special $15 voucher for both the subscriber and the person they refer.

ecommerce email marketing,ecommerce email marketing templates,ecommerce email marketing tips,ecommerce email marketing best practices,ecommerce email marketing software,ecommerce email marketing agency,ecommerce email examples,ecommerce email ideasecommerce email marketing conversion rate

The reason why this works so well is pretty obvious, in my opinion. One, everybody loves discounts. Two, word of mouth remains one of the most powerful ways to get new customers. People are generally more inclined to buy from a business their friends already trust.

It may seem that you’re cutting your profits by offering a referral discount… However, the value of a long-term customer you’re getting is much higher than the $15 or $20 one-time discount you’re providing. This is one of the most used lead generation strategies in ecommerce email marketing. 

5. Hold Special Sales for Holidays and Important Dates

A great way to bring in a ton of extra sales is by creating special holiday-themed campaigns. People tend to spend a lot more during holiday seasons. Giving them an incentive to buy from your store during that time will drastically increase your revenue.

ecommerce email marketing,ecommerce email marketing templates,ecommerce email marketing tips,ecommerce email marketing best practices,ecommerce email marketing software,ecommerce email marketing agency,ecommerce email examples,ecommerce email ideasecommerce email marketing conversion rate

Also, once you start creating special promotions around holidays, it’s important to stay consistent, in order to meet customer expectations.

If you’re running a special campaign for Black Friday, you don’t want to skip Easter. If you do, you’re risking losing customers to someone who offers better deals during that period.

Quick tip: Send out holiday emails a day or two before the actual holiday. Announce the special sale and prepare the subscribers for the amazing deals you have in store for them.

6. Notify Customers When a Sold Out Items Become Available Again

It’s inevitable that you won’t always have every single item in stock at all times. But that doesn’t mean you have to lose out on a sale.

Instead, what you can do is allow them to add the item to their wishlist, and email them as soon as it becomes available.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

Of course, you can also have similar products featured on that page. However, by giving them the option to stay notified regarding the products they actually want, you’re improving their experience and ensuring that they stay satisfied.

If they haven’t subscribed to your list yet, this is also another way you can get them in the loop.

7. Hold Flash Sales

Another way to get a good influx of sales over a certain period of time is by hosting flash sales. These are special, time-limited offers (usually lasting only 1 or 2 days) that rely on the sense of urgency to motivate the subscribers to buy your products.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

They can be used to thin through the excess inventory, or put the spotlight on one of the products that aren’t selling as well as you had hoped.

Final Thoughts On Ecommerce Email Marketing

There you have it – these are my best ecommerce email marketing tips that will help you take full advantage of this powerful marketing channel to shoot your sales through the roof.

Want to learn more strategies and get valuable tips & tricks for optimizing your ecommerce store or want to start an ecommerce business, but don’t know how to set up your store?

Join the Ecom Academy and learn everything you need to know about setting up and successfully running a wildly profitable ecommerce business.

We provide comprehensive ecommerce email marketing training and offer our support and guidance on your journey to becoming a highly successful online retailer.

Click here to get instant access and join hundreds of fellow entrepreneurs who are running their own successful ecommerce business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader whose work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Top 5 Costly Email Marketing Mistakes You Want To Avoid

Email marketing is one of the most powerful tools in every online businessman’s arsenal, and for a good reason.

It allows you to bring the conversation down to a more personal level. It enables you to talk to your customers directly, in an environment they feel comfortable in.

By writing engaging emails using persuasive copy, you can peak your subscribers’ interest. Once you get them excited about your products and services, you’ll significantly increase your sales.

Having a powerful, compelling email campaign is vital to the success of your online business.

The trick, however, is standing out in the sea of emails your subscribers wake up to every single morning.

In order to accomplish that, the majority of business owners, especially new ones, turn to the endless supply of tips and tricks that can be found online with a simple Google search.

However, the fact is – not all of them will give you the desired results.

There are a lot of common misconceptions and bad practices that are being pushed on new email marketers. Be wary of this, as they might end up leading you down the wrong road.

Today, I want to share with you some of the biggest mistakes in email marketing that you absolutely need to avoid, if you want your email marketing efforts to bear fruit.

Not Paying Enough Attention to the Subject Line

The subject line is arguably the most important part of your email. A lot of successful marketers believe that you should spend as much time on writing a powerful subject line, as you’d spend on the rest of the email.

keywords for subject lines

The reason is simple:
If you have a generic subject line, your emails won’t even get opened, let alone read.

You want your subject line to be short, simple, and to the point. It needs to be attention-grabbing, something that will pique the reader’s interest and make them want to click the email and see what it’s all about.

Here on the left side you can see some keyword and stats by return path that can help you standout in your inbox;

 

Make sure the subject line doesn’t mislead or misinform the reader. If your subject line talks about an exciting new offer, for examples, if the email talks about a well-established product your subscribers are already familiar with, you can bet that a lot of them will hit that unsubscribe button.

Every subscriber you lose is a lost potential customer, and this is something you want to avoid at all costs.

Also, refrain from writing subject lines that are in all caps, use excess exclamation points to create a fake hype, or abuse special characters.

Sending “No-Reply” Emails

Like I’ve said at the beginning of this blog post, an email is a way to bring the conversation between you and your potential customers to a more personal level.

By sending emails from a no-reply or do-not-reply domains, you come off as distant and inviting. That’s the exact opposite of what you’re trying to accomplish.

no reply emails

 

This way, you’re basically restricting the communication to only one way, and preventing the reader from continuing the conversation.

Some subscribers might need additional clarification regarding the content the email content or your offer, want to ask questions, or give feedback…

By stripping them off that possibility, you’re closing the door in front of their noses, and signaling that you’re only interested in selling your products and services, rather than helping them solve a problem or achieve a goal.

So, what you want to do instead is always send your emails from an address the subscribers can reply to

And make sure you include your personal details after the message (phone, social media links), so they can connect with you more easily.

Going All-Out With The Images

Although your email campaigns can definitely benefit from great visuals, the worst thing you can do is overload your emails with images.

This can lead to a variety of different problems…

First and foremost, the majority (over 50%) of email subscribers don’t have images enabled by default.

image not enabled default email marketing mistakes

When they receive an email containing multiple images, they simply won’t load automatically, making the message extremely difficult to read.

Another drawback to using too many images is that they drastically slow down the email’s loading time, especially for users checking their emails on their phones.

And you can rest assured that if someone needs to wait more than a few seconds for the email to load, they’ll likely just move on to the next one, completely skipping over your content.

Make sure the visuals are actually adding value to your content, instead of distracting the reader from the message you’re trying to convey, and the action you want them to take after reading the email.

Even when you’re only using a single image, pay attention to the colors you’re using and make sure there’s a clear contrast between the image itself and the text displayed on it.

Having a Generic Approach

The last thing you want with your email campaign is to sound just like everyone else.

Just think about – how many emails do you receive on a daily basis?

How many of them sound exactly the same?

You don’t want to come off as just another salesman looking to get into your customers’ wallets through their inbox.

Even worse, you don’t want them to open an email and get bored

 because it sounds like it’s been written by a corporate robot of some kind.

Of course, you want the emails to be informative. Your objective is to get them to click the link and eventually buy your stuff… But that doesn’t mean your emails can’t be fun and engaging.

Add some personality to your emails. Write in your own unique style, using the same vocabulary your customers are using. Make the emails exciting and fun to read.

Here is an example email by conversionssciences.com

email open rate

 

Another thing to keep in mind is that you don’t want to send out the same exact emails to everyone on your list.

Depending on your target audience,

you might need to segment the people on your mailing list and tweak the emails or write completely different ones, to ensure each email you send out is relevant to that particular reader.

Spamming Their Inbox

Let’s face it – everyone hates spam. I hate it, you hate it, your subscribers hate it. There’s not a person in the whole world that gets excited about opening their inbox and seeing 100+ new emails every day.

So, how often is too often?

Well, you definitely don’t want to pop up in their inbox every single day. Not unless you have a TON of value to share with them.

Look how the email service provider (gmail, yahoo, outlook etc) scans your email content and send it to spam inbox if you use these words in your email headline:

email marketing spam words

 

The trick is finding that perfect balance; the middle ground. You don’t want to be too pushy and annoy them with too many emails. Don’t smother them with nonsense content that no one wants to read. Simultaneously, don’t let them lose interest in your business, either.

There’s no rule of thumb you can follow here. It can differ from business to business, and from one niche to another.

Generally, it’s best to prioritize quality over quantity.

In any case, you need to remember one thing – you want to be perceived as someone who provides genuine help. The last thing you want is for prospects to view you as a sleazy salesman trying to shove products down their throat.

Ready to Start Creating Killer Email Marketing Campaigns?

Now that you know what the 5 most common email marketing mistakes are, you should be able to avoid repeating them in your campaigns.

That said, I fully understand that the concept of writing emails from scratch can be quite intimidating. Especially if you’re new to the game.

If you’re looking for an easier way to leverage the power of email marketing to skyrocket your sales – you’re in the right place.

My “Email Profit System” provides you with a swipe file containing over 500 of my top-performing emails that are responsible for my big paydays. Take a look below;

email marketing mistakes hacks

 

They’re ready-to-deploy, so you can just take them and immediately plug them into your autoresponder, and watch the cash pouring in.

It’s that simple. Click here to learn all about my “Email Profit System” and turn your email list into a money-making machine today!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, Snapchat, LinkedIn & FB Group.