Email Conversion Rate Secrets

Email conversion rate is the percentage of subscribers who complete a goal action. Today i share how to increase your email opt-in “conversion” rate no matter the industry you are in. Email marketing might is widely recognized as one of the most powerful marketing channel. Still, few marketers know how to leverage its full potential to truly maximize conversion.

Email marketing appears deceptively simple to an untrained eye. However, in reality, it requires a great deal of experience, testing and tweaking to figure out which practices consistently deliver the best results.

Here are some of the most impactful email marketing “secrets” that I’m personally using in my business.

I’m calling them secrets because although most of them are pretty easy to implement, they are still largely underutilized.

I have no doubt that these strategies will give your email marketing a significant boost, and help you grow your business at a rapid pace.

Let’s dive right in…

#1 – Open Rate Formula Is All About The Incentive

When you’re just starting out, it can feel like the list-building process takes ages.

Even further down the line, your email list might not be growing as fast as you expected it to.

Thankfully, there are a couple of efficient ways to speed things up and acquire a ton of new subscribers.

A great way to increase the speed at which your email list is growing is by giving your website visitors an incentive to sign up to your mailing list.

Here an awesome example by copy hackers original; (your eyes automatically draws itself to the CTA button)

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As you can see, the CTA button “the free ebook” answers the big headline question at the top “where to get stellar messages”.

There are a couple different ways in which you can encourage your visitors to opt in. Still, offering a lead magnet in exchange for their contact information proves to be the most effective.

A lead magnet is essentially a free download that they’re getting in exchange for their email address. It can be anything from a free PDF report, checklist, guide, software trial, etc. depending on your niche.

The type of lead magnet that will perform the best really depends on your niche. Still, simply having one will definitely greatly increase your opt-in rates.

Just make sure it provides relevant, valuable, and accurate information. It will likely be the first contact your potential customers make with your business. So, you want it to leave a great first impression.

#2Contact Form Conversion Rate Boosters 

When it comes to the form itself, you want to make sure that it’s well designed. In other words, it needs to be visually prominent and it needs to grab the visitor’s attention as soon as they land on your website.

Use contrasting colors to draw attention to it. Also, place it somewhere where it will stand out; preferably close to the content your visitors engage with the most.

Furthermore, make sure that the copy on the opt-in form clearly tells them what they’re getting out of the deal.

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If possible, include social proof by telling them how many people have already signed up for your newsletter or downloaded the lead magnet.

This doesn’t need to be anything complicated. You can add a single sentence saying something like: “Join over 10,000 subscribers and receive amazing weekly marketing tips.”

If you look at the example below, you can see that the showing the list size only is already eye catching and beneath that you will also see all the benefits you get for signing up to the newsletter:

#3 – Mobile-Friendly Emails Increases Open Rate

In recent years, smartphones have taken over the desktop’s title as the device most frequently used for checking emails.

If you don’t optimize for mobile, you’re leaving a ton of money on the table by failing to properly convey your message to more than half of your potential customers.

This example clearly shows which email is optimized and more visually pleasing to the receiver:

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Here are a few quick tips that will help optimize your emails for mobile:

  •    Hold off on the images

Mobile-optimized emails need to be clean and simple. You might be tempted go all-out with the email design, but it’s best to resist that temptation.

Otherwise, your emails might take too long to load on phones that rely on a Wi-Fi connection.

  •    Use responsive templates

If you’re not going to design your emails from scratch, chances are you’ll be relying on templates from the email service provider. Make sure the templates you opt for are responsive.

These templates are built to fit the screen they’re being viewed on, and will look great regardless of the device, be it a smartphone, a tablet, or a PC.

  •    Use left-alignment

Phone screens are narrow, so you want to make sure that the first thing the reader sees is the content of the email.

So, if you’re using a template with a left-side column, you want to move it to the right, instead of making the reader scroll back and forth to read your message.

  •    Make Your CTA’s Easy to Click On

This one should be a given – you want to make your call to actions    clickable. Use buttons, since they are easier to click on than links, when using a touchscreen (which most smartphones use nowadays).

Also, make them easy to click on by leaving plenty of room between the button and the text.

  •    Send Them To A Mobile-Friendly Page

Make sure the links in your emails send the readers to a mobile-friendly page. There’s nothing more frustrating for the reader than clicking on a link that redirects them to a page which doesn’t render correctly on their device.

#4 – Keep Cold Email Short To Increase Conversion Rate

Keep your emails short, simple, and to the point.

People are usually checking their emails while commuting, while drinking their morning coffee, or on a lunch break.

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Even if they had the time, nobody would want to spend 15 minutes reading through a single email. You have to understand that your email is just one of many they’ll receive that day.

Try to get your message across in as few words as possible (preferably 150 to 200 words).

Also, make sure to break off the content into multiple paragraphs to make it more readable.

Look at this example above and see how EASY to read and straight to the point high click through emails are vs the long wordy sentences you get way before they’ve reached the CTA in the email: 

 

So, important point here is, to make the email scannable and use bullet points and lists instead of attempting to explain everything through plain text

Let your landing page (whatever it may be) do the talking for you, not your email…you’re email should be the bridge.

#5 – Use Active Voice To Increase Click Through Rate

The easiest way to lose your readers’ interest is to write your emails in a boring, passive voice.

Your emails need to be engaging and motivating. They need to inspire the reader to take action after reading your content.

Make your emails personal. Even though you’re sending the email to hundreds, if not thousands of people all at once, write each one as if you were talking to a single person.

Use the word “you” to address them directly, instead of relying on general terms.

You don’t want your emails to have that standardized, “robotic” corporate voice.

“The more personality you add to the copy, the easier it will be to reach the reader with your message and get them to click on the call to action.”

Conclusion

These are just a few tips that can help you quickly grow and expand your mailing list. There are other effective methods which help increase engagement, and create powerful email marketing campaigns that drive sales on autopilot.

If you’re struggling to write powerful, persuasive emails for your business, that compel readers to take action, I highly recommend checking out my “Email Profit System”.

You see, you don’t need to master the art of copywriting or spend thousands of dollars hiring a professional to write the emails for you.

There’s a faster, easier, much more affordable way to create emails that convert.

I’ve compiled a list of over 500 of my top-performing emails into a single “swipe file”. You can use this resource repeatedly to generate substantial income for your business – on demand!

All you need to do is plug them into your autoresponder. Then, just hit send and watch the money pour into your bank account.

So, if you’re ready to start cashing in on your email list, simply click here to sign up for my “Email Profit System” and get started today!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

7 Ways to Boost eCommerce Sales Fast with Email Marketing

Are you looking for ways to boost ecommerce sales, grow your online store, and generate more revenue?

Having amazing products and great service isn’t enough to guarantee the success of your ecommerce store.

In order to consistently generate sales and rake in 6 or 7 figures in monthly revenue, it’s vital that you establish a good connection with your customers and build a relationship based on trust.

Unlike brick and mortar businesses, running an online store doesn’t give you the ability to talk to customers face-to-face. That said, you have an equally powerful alternative in the online environment, that lets you communicate to customers directly, on a regular basis – email marketing.

When executed properly, a good email marketing strategy can give your subscribers an incentive to purchase your products, bring in repeat business, and drastically boost ecommerce sales.

That said, you can’t just start sending out emails without giving it any thought. In order to get great results with your email campaigns, you have to devise a good strategy, and use the best practices to get people to visit your store, and get them excited about your products.

Today, I want to share with you some of the most effective ecommerce email marketing strategies that will help shoot your sales through the roof.

Alright, let’s jump right in!

Here Are 7 Ways To Boost Ecommerce Sales Though Email Marketing:

Personalize Your Emails

Nobody likes to receive a generic promotional email that puts the spotlight on products, while neglecting the customer. It’s proven countless times before that personalized emails get a lot more engagement than generic emails that use a robotic company voice.

Most companies, online retailers, and email marketers know this, and it’s pretty much become a standard to use the subscriber’s name in the first line of the email’s body.

But, personalizing your ecommerce emails goes a lot further than simply addressing the subscriber by their name. In order to boost ecommerce sales, you have to tailor the entire email to a specific customer, based on their previous interactions with your emails and your online store.

There are a couple of ways to go about this:

Segment your audience based on gender: This one is simple, just ask them to select their gender on your opt-in form. Men likely won’t be interested in the new line of beauty products or women’s clothing, and vice versa. Send your readers only offers that are relevant to them.

Rely on their past purchases: If you’re sending emails to existing customers, it might be idea to tailor them based on what they bought from you in the past. Chances are, they’ll be more interested in similar or complementary products, than the random ones you’re sending out to everyone else.

·Take advantage of browse abandonment: Email automation software allows you to use customers’ behavior on your website as triggers. For example, if someone visits a particular category in your store, but never reaches the checkout page, you can send an email featuring products from that specific category to reignite their interest.

The same applies to cart abandonment emails – when they add an item, but back out during the checkout.

Here’s a great example of a cart abandonment email by Nordstorm:

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Be Creative With Your Subject Lines

To boost ecommerce sales with email marketing, you must first ensure that your emails get opened.

Subject lines are the lifeblood of your email marketing strategy. They decide whether a person clicks on your email in the first place, so you should spend just as much time on coming up with a great subject line, as you would spend on the rest of the email.

In order to grab the prospect’s attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox.

Kate Spade New York store leverages jargon and mystery to get the job done:

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However, you don’t want to go too far and use words and phrases that sound like clickbait, or won’t pass through the spam filters. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype.

A good subject line is short & simple, and provides just enough information to pique the reader’s interest, without revealing too much.

They should use relevant words to draw in the reader by describing what the email is all about.
Another thing to keep in mind, which can help you boost the open rates of your emails, is the preview text. This text is the features the opening sentences of your email, and appears to the right side of the subject line.

Most people overlook the importance of the preview text, but optimizing it can have a huge boost on your open rates, by giving the reader a better idea of what your email is all about.

Take Advantage of Loyalty Programs

A great way to get customers back to your website and boost ecommerce sales is by rewarding people that often interact with your emails and your store.

This is done through loyalty programs. Essentially, you can craft special offers and send them out to subscribers that meet a certain criteria. Most email automation software provide a feature to send out an email to subscribers who have, for example, either opened one of your emails or visited your store in the past 30 days.

Just make sure to mention in the email that this offer is exclusive. Highlight that it’s only available to them as a loyal customer, subscriber, or an active member of your community.

This doesn’t have to be anything big. It can be a special 10% discount on the next purchase, free shipping, exclusive look at a new collection, etc.

Take a look at what Walmart offers to their loyal buyers:

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Get Your Existing Customers to Refer Your Business to Friends

This is another effectively strategy to boost ecommerce sales.

Most ecommerce stores do this, and you should too! You can offer something like a special $15 voucher for both the subscriber and the person they refer.

On, for example, 25% off their next purchase.

The reason why this works so well is pretty obvious, in my opinion. One, everybody loves discounts.

Two, word of mouth is one of the most powerful ways to get new customers.

They’ll always be more inclined to buy from a business their friends already trust.

I know it may seem that you’re cutting your profits by offering a referral discount… However, the value of a long-term customer you’re getting is much higher than the $15 or $20 one-time discount you’re providing.

Hold Special Sales for Holidays and Important Dates

A great way to bring in a ton of extra sales is by creating special holiday-themed campaigns.

People tend to spend a lot more during holiday seasons. Giving them an incentive to buy from YOUR store during that time will drastically increase your revenue.

Here’s what an excellent Black Friday Email looks like:

Also, once you start creating special promotions around holidays, it’s important to stay consistent, in order to meet customer expectations.

If you’re running a special campaign for Black Friday, you don’t want to skip Easter. You’re unnecessarily risking losing customers to someone who offers better deals during that period.

Quick tip: Send out holiday emails a day or two before the actual holiday. This is done to announce the special sale and prepare the subscribers for the amazing deals you have in store for them.

Notify Customers When a Sold Out Items Become Available Again

It’s inevitable that you won’t always have every single item in stock at all times. But that doesn’t mean you have to lose out on a sale.

Instead, what you can do is allow them to add the item to their wishlist. Then, you can set up an email to notify them as soon as it becomes available.

WooCommerce even lets you add a personalized message, letting the customers know when the item will be in stock.

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Of course, you can also have similar products featured on that page. However, by giving them select the option to stay notified on the products they actually want, you’re improving their experience and ensuring that they stay satisfied.

You’ll have a much higher chance to boost ecommerce sales if you’re offering the prospects the exact products they’re looking for.

If they haven’t subscribed to your list yet, this is also another way you can get them in the loop.

Hold Flash Sales

Another way to get a good influx of sales over a certain period of time is by hosting flash sales. These are special, time-limited offers (usually lasting only 1 or 2 days). They rely on the sense of urgency to motivate the subscribers to buy your products.

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These offers can be used to thin through the excess inventory, for example. Alternatively, you can put the spotlight on one of the products that aren’t selling as well as you’d like.

Final Thoughts

There you have it – these are my best ecommerce email marketing tips. I’ve no doubt they will help you take full advantage of this powerful marketing channel to shoot your sales through the roof.

Want to learn more strategies and get valuable tips & tricks for optimizing your ecommerce store or want to start an ecommerce business, but don’t know how to set up your store?

Enroll in Wealth Academy Ecommerce Marketing Specialist Certification Program TODAY!

Get trained and certified on how to set up and successfully run a wildly profitable ecommerce business.

Launch yourself as a Wealth Academy certified Ecommerce Marketing Specialist!

We provide comprehensive ecommerce training and offer our support and guidance on your journey to becoming a highly successful online retailer.

Click here to get instant access and join hundreds of fellow entrepreneurs who are running their own successful ecommerce business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

boost ecommerce sales, how to increase online sales fast, increase ecommerce traffic, ecommerce sales strategies, how to grow ecommerce sales, how to make ecommerce sales, how to increase sales ecommerce website, how to expand e commerce business

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn& FB Group.

7 Ways To Boost Ecommerce Sales With Email Marketing

Having amazing products and excellent service isn’t enough to guarantee the success of your ecommerce store. In order to consistently generate sales and rake in 6 or 7 figures in monthly revenue, it’s vital that you establish a good connection with your customers and build a relationship based on trust through your ecommerce email marketing efforts.

Unlike brick and mortar businesses, running an online store doesn’t give you the ability to talk to customers face-to-face. That said, you have an equally powerful alternative in the online environment. One that lets you communicate to customers directly, on a regular basis – email marketing.

A well-executed email marketing strategy is an invaluable asset for any ecommerce business. It can give your subscribers an incentive to purchase your products and bring in repeat business, which can drastically increase your sales.

That said, you can’t just start sending out emails without giving it any thought. To get great results with your email campaigns, you have to devise a good strategy. It needs to incorporate all the best practices, to successfully convince people to visit your store, and get them excited about your products.

Today, I want to share with you some of the most effective ecommerce email marketing strategies. After you finish reading this post, you’ll know exactly how to shoot your ecommerce sales through the roof.

Alright, let’s jump right in!

1. Personalize Your Emails

Nobody likes to receive a generic promotional email that puts the spotlight on products, while neglecting the customer. Personalized emails get a lot more engagement than generic emails that use a robotic company voice.

Most companies, online retailers, and email marketers are well aware of this fact. Hence, using the subscriber’s name in the first line of the email’s body has become a standard.

But, personalizing your ecommerce email marketing goes a lot further than simply addressing the subscriber by their name. Instead, what I’m referring to is actually tailoring the entire email to a specific customer. It should be based on their previous interactions with your emails and your online store.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

There are a couple of ways to go about this:

Segment your audience based on gender: This one is simple, just ask them to select their gender on your opt-in form. Men likely won’t be interested in the new line of beauty products or women’s clothing, and vice versa. Send your readers only offers that are relevant to them.

Rely on their past purchases: If you’re sending emails to existing customers, it might be idea to tailor them based on what they bought from you in the past. They’ll probably be more interested in similar or complementary products, than the random ones featured in your newsletter.

Take advantage of browse abandonment: Email automation software allows you to use customers’ behavior on your website as triggers. For example, let’s say someone visits a particular category in your store, but never reaches the checkout page. This can be used as a trigger. You can then send an email featuring products from that specific category to reignite their interest. 

2. Be Creative With Your Subject Lines

Subject lines are the lifeblood of your ecommerce email marketing strategy. They determine whether a person clicks on your email in the first place. So, you should spend just as much time on coming up with a great subject line, as you would on the rest of the email.

In order to grab the prospect’s attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox.

However, you don’t want to go too far… Words and phrases that sound like clickbait will just turn people away. Similarly, words that don’t pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype.

A good subject line is short & simple, and provides just enough information to pique the reader’s interest, without revealing too much.

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They should use relevant words to grab the reader’s attention by describing what the email is all about.

Another thing that can help you boost your email open rates is the preview text. This text is the features the opening sentences of your email, and appears to the right side of the subject line.

Most people overlook the importance of the preview text. However, optimizing it can have a huge boost on your open rates, by giving the reader a better idea of what your email is all about. 

3. Take Advantage of Loyalty Programs

A great way to get customers back to your website and encourage sales is by rewarding the people that frequently interact with your emails and your store.

This is done through loyalty programs. Essentially, you can craft exclusive offers and send them out to subscribers that meet a certain criteria. Most email automation platforms provide a feature to send out an email to subscribers who have fulfilled a certain criteria. For example, either opened one of your emails or visited your store in the past 30 days.

Just make sure to mention in the email that this offer is exclusive

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Make it blatantly obvious that it’s only available to them as a loyal customer, subscriber, or an active member of your community.

This doesn’t have to be anything big. It can be a special 10% discount on the next purchase, free shipping, exclusive look at a new collection, etc.

4. Get Your Existing Customers to Refer Your Business to Friends

Most ecommerce stores do this, and you too! You can offer something like a special $15 voucher for both the subscriber and the person they refer.

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The reason why this works so well is pretty obvious, in my opinion. One, everybody loves discounts. Two, word of mouth remains one of the most powerful ways to get new customers. People are generally more inclined to buy from a business their friends already trust.

It may seem that you’re cutting your profits by offering a referral discount… However, the value of a long-term customer you’re getting is much higher than the $15 or $20 one-time discount you’re providing. This is one of the most used lead generation strategies in ecommerce email marketing. 

5. Hold Special Sales for Holidays and Important Dates

A great way to bring in a ton of extra sales is by creating special holiday-themed campaigns. People tend to spend a lot more during holiday seasons. Giving them an incentive to buy from your store during that time will drastically increase your revenue.

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Also, once you start creating special promotions around holidays, it’s important to stay consistent, in order to meet customer expectations.

If you’re running a special campaign for Black Friday, you don’t want to skip Easter. If you do, you’re risking losing customers to someone who offers better deals during that period.

Quick tip: Send out holiday emails a day or two before the actual holiday. Announce the special sale and prepare the subscribers for the amazing deals you have in store for them.

6. Notify Customers When a Sold Out Items Become Available Again

It’s inevitable that you won’t always have every single item in stock at all times. But that doesn’t mean you have to lose out on a sale.

Instead, what you can do is allow them to add the item to their wishlist, and email them as soon as it becomes available.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

Of course, you can also have similar products featured on that page. However, by giving them the option to stay notified regarding the products they actually want, you’re improving their experience and ensuring that they stay satisfied.

If they haven’t subscribed to your list yet, this is also another way you can get them in the loop.

7. Hold Flash Sales

Another way to get a good influx of sales over a certain period of time is by hosting flash sales. These are special, time-limited offers (usually lasting only 1 or 2 days) that rely on the sense of urgency to motivate the subscribers to buy your products.

In order to grab the prospect's attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox. However, you don't want to go too far... Words and phrases that sound like clickbait will just turn people away. Similarly, words that don't pass through the spam filters will greatly hurt your deliverability. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype. A good subject line is short & simple, and provides just enough information to pique the reader's interest, without revealing too much.

They can be used to thin through the excess inventory, or put the spotlight on one of the products that aren’t selling as well as you had hoped.

Final Thoughts On Ecommerce Email Marketing

There you have it – these are my best ecommerce email marketing tips that will help you take full advantage of this powerful marketing channel to shoot your sales through the roof.

Want to learn more strategies and get valuable tips & tricks for optimizing your ecommerce store or want to start an ecommerce business, but don’t know how to set up your store?

Them I’m more than happy to give you a helping hand.

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8 Ways to Improve Your Email Marketing Performance

Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue.

When you take the time to build an email list, it enables you to reach your audience at any time. Your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements. This data includes open rates, click-through rates, spam complaints, unsubscribe rates, etc.

So, how do you improve your email marketing performance to take full advantage of one of the most effective forms of online marketing? Here are eight ways to get more out of your email marketing efforts, as told by eight successful entrepreneurs.

1. Scrub and verify your email list regularly.

“When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance. The emails can bounce, go directly into spam folders and even get you labeled as a spammer. Run your list through a scrubbing and verification service on a regular basis. This helps ensure that you are always working with an accurate list,” said John Rampton, founder of Due.

2. Personalize the email to each recipient.

“Think of how many promotional emails you receive every single day — the people on your list are no different. You need to understand that even if someone opens your email, they will most likely delete it before scrolling down. Unless you manage to grab their attention, that is. Personalizing the beginning with a simple, ‘Hi [recipient’s first name],’ can help to engage the reader enough to get them to at least begin to read your offer,” Matt Behnke, CEO of Orthotic Shop, says.

3. Use emojis in your subject line.

“Emojis are everywhere. They are a fun and effective way to communicate. Look at the last text message conversation on your phone and see how many emojis were used. Your email is going to be surrounded by several more in the inboxes of your recipients. Using emojis in the subject line is a great way to stand out, often pulling a much higher open rate when split-tested against an identical subject line, minus the emojis,” said Aaron Minc, founder of Defamation Removal Law.

4. Test multiple deployment times.

“The worst thing you can do is send off an email to your list and just assume everyone is going to read it. You should constantly be experimenting with different deployment times. Start broad, by sending the message to half of your list early in the morning. Then, send a remainder in the evening. From there, see which one had the stronger metrics and then start to experiment with closer deployment intervals. For example, if your evening open rates were significantly higher, break your next email into several different times in the evening to find your best-performing time,” said Jim Rafferty, CEO of Wabash Power.

5. Build a double opt-in list.

“Many people shy away from building a double opt-in list. They assume the extra step might act as repellent, resulting in a smaller list. A smaller list that is more responsive to your emails is a much more valuable asset than a huge list that never opens your emails. If someone takes the time to opt-in to your list that means they are genuinely interested in what you have to offer,” said Richard Celler, managing partner of Richard Celler Legal, P.A.

6. Segment your email list.

“Segmenting your email list will help you achieve more favorable open rates and click-through rates. By sending messages to targeted groups within your list, the audience will find them more relevant. This will ultimately yield better results. Every list has subscribers who are interested in different types of offers — coupons, news or special events — segmenting allows you to give your subscribers what they want,” said Elena Eroshkina, CEO of Boston Executive Limo Service.

7. Use a custom responsive email template.

“The majority of your subscribers are going to be opening your emails on their mobile devices. Hence, it’s important that you use a newsletter template that’s responsive. If you use a service like Mailchimp, their templates are responsive and deliver your message perfectly across all devices and screen sizes. Take it a step further and have a custom template designed so your emails are branded and stand out. The cost is minimal and it helps to give your email marketing effort a much more professional look,” said Ron Rudzin, CEO of Loom & Leaf.

8. Have one clear call-to-action per email.

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,” said Trevor Nace, CEO of PC Login Online.

– Jonathan Long

Read Jonathan’s original post on 8 Ways to Improve Your Email Marketing Performance.


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