7 Ways to Boost eCommerce Sales Fast with Email Marketing

Are you looking for ways to boost ecommerce sales, grow your online store, and generate more revenue?

Having amazing products and great service isn’t enough to guarantee the success of your ecommerce store.

In order to consistently generate sales and rake in 6 or 7 figures in monthly revenue, it’s vital that you establish a good connection with your customers and build a relationship based on trust.

Unlike brick and mortar businesses, running an online store doesn’t give you the ability to talk to customers face-to-face. That said, you have an equally powerful alternative in the online environment, that lets you communicate to customers directly, on a regular basis – email marketing.

When executed properly, a good email marketing strategy can give your subscribers an incentive to purchase your products, bring in repeat business, and drastically boost ecommerce sales.

That said, you can’t just start sending out emails without giving it any thought. In order to get great results with your email campaigns, you have to devise a good strategy, and use the best practices to get people to visit your store, and get them excited about your products.

Today, I want to share with you some of the most effective ecommerce email marketing strategies that will help shoot your sales through the roof.

Alright, let’s jump right in!

Here Are 7 Ways To Boost Ecommerce Sales Though Email Marketing:

Personalize Your Emails

Nobody likes to receive a generic promotional email that puts the spotlight on products, while neglecting the customer. It’s proven countless times before that personalized emails get a lot more engagement than generic emails that use a robotic company voice.

Most companies, online retailers, and email marketers know this, and it’s pretty much become a standard to use the subscriber’s name in the first line of the email’s body.

But, personalizing your ecommerce emails goes a lot further than simply addressing the subscriber by their name. In order to boost ecommerce sales, you have to tailor the entire email to a specific customer, based on their previous interactions with your emails and your online store.

There are a couple of ways to go about this:

Segment your audience based on gender: This one is simple, just ask them to select their gender on your opt-in form. Men likely won’t be interested in the new line of beauty products or women’s clothing, and vice versa. Send your readers only offers that are relevant to them.

Rely on their past purchases: If you’re sending emails to existing customers, it might be idea to tailor them based on what they bought from you in the past. Chances are, they’ll be more interested in similar or complementary products, than the random ones you’re sending out to everyone else.

·Take advantage of browse abandonment: Email automation software allows you to use customers’ behavior on your website as triggers. For example, if someone visits a particular category in your store, but never reaches the checkout page, you can send an email featuring products from that specific category to reignite their interest.

The same applies to cart abandonment emails – when they add an item, but back out during the checkout.

Here’s a great example of a cart abandonment email by Nordstorm:

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Be Creative With Your Subject Lines

To boost ecommerce sales with email marketing, you must first ensure that your emails get opened.

Subject lines are the lifeblood of your email marketing strategy. They decide whether a person clicks on your email in the first place, so you should spend just as much time on coming up with a great subject line, as you would spend on the rest of the email.

In order to grab the prospect’s attention, your subject line needs to stand out. You want them to notice your email as soon as they start scanning through their inbox.

Kate Spade New York store leverages jargon and mystery to get the job done:

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However, you don’t want to go too far and use words and phrases that sound like clickbait, or won’t pass through the spam filters. So, refrain from stuff like FREE, ALL CAPS, excessive exclamation points, symbols, and words that create a fake hype.

A good subject line is short & simple, and provides just enough information to pique the reader’s interest, without revealing too much.

They should use relevant words to draw in the reader by describing what the email is all about.
Another thing to keep in mind, which can help you boost the open rates of your emails, is the preview text. This text is the features the opening sentences of your email, and appears to the right side of the subject line.

Most people overlook the importance of the preview text, but optimizing it can have a huge boost on your open rates, by giving the reader a better idea of what your email is all about.

Take Advantage of Loyalty Programs

A great way to get customers back to your website and boost ecommerce sales is by rewarding people that often interact with your emails and your store.

This is done through loyalty programs. Essentially, you can craft special offers and send them out to subscribers that meet a certain criteria. Most email automation software provide a feature to send out an email to subscribers who have, for example, either opened one of your emails or visited your store in the past 30 days.

Just make sure to mention in the email that this offer is exclusive. Highlight that it’s only available to them as a loyal customer, subscriber, or an active member of your community.

This doesn’t have to be anything big. It can be a special 10% discount on the next purchase, free shipping, exclusive look at a new collection, etc.

Take a look at what Walmart offers to their loyal buyers:

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Get Your Existing Customers to Refer Your Business to Friends

This is another effectively strategy to boost ecommerce sales.

Most ecommerce stores do this, and you should too! You can offer something like a special $15 voucher for both the subscriber and the person they refer.

On, for example, 25% off their next purchase.

The reason why this works so well is pretty obvious, in my opinion. One, everybody loves discounts.

Two, word of mouth is one of the most powerful ways to get new customers.

They’ll always be more inclined to buy from a business their friends already trust.

I know it may seem that you’re cutting your profits by offering a referral discount… However, the value of a long-term customer you’re getting is much higher than the $15 or $20 one-time discount you’re providing.

Hold Special Sales for Holidays and Important Dates

A great way to bring in a ton of extra sales is by creating special holiday-themed campaigns.

People tend to spend a lot more during holiday seasons. Giving them an incentive to buy from YOUR store during that time will drastically increase your revenue.

Here’s what an excellent Black Friday Email looks like:

Also, once you start creating special promotions around holidays, it’s important to stay consistent, in order to meet customer expectations.

If you’re running a special campaign for Black Friday, you don’t want to skip Easter. You’re unnecessarily risking losing customers to someone who offers better deals during that period.

Quick tip: Send out holiday emails a day or two before the actual holiday. This is done to announce the special sale and prepare the subscribers for the amazing deals you have in store for them.

Notify Customers When a Sold Out Items Become Available Again

It’s inevitable that you won’t always have every single item in stock at all times. But that doesn’t mean you have to lose out on a sale.

Instead, what you can do is allow them to add the item to their wishlist. Then, you can set up an email to notify them as soon as it becomes available.

WooCommerce even lets you add a personalized message, letting the customers know when the item will be in stock.

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Of course, you can also have similar products featured on that page. However, by giving them select the option to stay notified on the products they actually want, you’re improving their experience and ensuring that they stay satisfied.

You’ll have a much higher chance to boost ecommerce sales if you’re offering the prospects the exact products they’re looking for.

If they haven’t subscribed to your list yet, this is also another way you can get them in the loop.

Hold Flash Sales

Another way to get a good influx of sales over a certain period of time is by hosting flash sales. These are special, time-limited offers (usually lasting only 1 or 2 days). They rely on the sense of urgency to motivate the subscribers to buy your products.

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These offers can be used to thin through the excess inventory, for example. Alternatively, you can put the spotlight on one of the products that aren’t selling as well as you’d like.

Final Thoughts

There you have it – these are my best ecommerce email marketing tips. I’ve no doubt they will help you take full advantage of this powerful marketing channel to shoot your sales through the roof.

Want to learn more strategies and get valuable tips & tricks for optimizing your ecommerce store or want to start an ecommerce business, but don’t know how to set up your store?

Enroll in Wealth Academy Ecommerce Marketing Specialist Certification Program TODAY!

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We provide comprehensive ecommerce training and offer our support and guidance on your journey to becoming a highly successful online retailer.

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About The Author

Your Millionaire Mentor
Shaqir Hussyin

boost ecommerce sales, how to increase online sales fast, increase ecommerce traffic, ecommerce sales strategies, how to grow ecommerce sales, how to make ecommerce sales, how to increase sales ecommerce website, how to expand e commerce business

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn& FB Group.

Skyrocket Your E Commerce Sales

There’s no denying that e commerce sales is on a steady rise in the recent years. With more and more customers opting to do their shopping online, we can only expect this to grow even more…are you in to ride the wave?

Online shopping is fast, easy, and convenient. The customer doesn’t have to spend hours in traffic or waiting in line. There’s also the added benefit that you can easily find exactly what you’re looking for, instead of having to visit several brick & mortar stores searching for a specific product.

The share of ecommerce sales in retail trade from 2014 – 2017. Image source: Statista 

During the holiday season, these numbers go up by another 12%. In the U.S. is almost double the number of customers an e commerce store gets on average.

This is partially due to the fact that people are prepared to spend more money during the holidays. The besides convenience is also that online stores usually offer great deals and more products to choose from than your local retailer.

Let’s take a look at some numbers to put things into perspective. This will give you a better idea of exactly how much money is up for grabs during the holidays.

Amount of money spent in the U.S. on Cyber Monday (in Millions of U.S. Dollars). Image source: Statista

That’s $3.3 Million spent last year, during Cyber Monday alone! There are a lot more opportunities to grow the revenue of your ecommerce store, like:

  • Thanksgiving
  • Black Friday
  • Easter
  • Christmas
  • Valentine’s Day

I’m sure I don’t need to convince you that running special campaigns during the holiday season is a MUST.

Instead, what I’m going to do in this post is show you how you can use this to your advantage.

Here are a few tips and tricks, guaranteed to help you shoot your sales through the roof during the holiday season:

  1. Plan Ahead

When it comes to running special holiday-themed promotions, it pays off to start early.

Don’t wait until it’s “2 minutes to midnight” to get your special offers in front of your customers. By then, they would have probably already picked up on a promotion from one of your competitors.

You want to prepare them for an upcoming promotion at least 2 weeks ahead. This will give them enough time to figure out their budget and which products they want to purchase.

Announcing a special holiday sale also builds hype and sparks their interest, making them more susceptible to impulse buying.

There are a lot of other things you need to think about when running a special promotion, that take time.

For example, you want to make sure that you have enough items in stock. It’s also a good idea to put a banner up on your website featuring the promotion, write and schedule new emails, and promote the offers on social media.

If you wait until the very last second, even if you manage to pull it off, the campaign will feel rushed, and will almost certainly not produce the results you’re hoping for.

  1. Give Them A Reason To Choose You

In order to maximize sales, you need to give customers an incentive to purchase from your online store, instead of turning to one of your competitors.

One of the most effective ways to win a customer over is by offering free shipping, but that’s not the only thing that can draw people’s attention.

In fact, a lot of people will turn to the Internet in hopes of finding that last-minute gift, and if possible, you should offer them an opportunity to have their order shipped the same day or overnight.

In case you can’t afford free shipping, make sure that the shipping prices are clearly visible for every single product. Most customers abandon their carts due to unexpected expenses like shipping and taxes.

  1. Reach Out To Your Existing Customers

Retargeting the people that have already interacted with your business should be your number one priority during the holiday season.

Of course, you want to attract as many new customers as possible, and offering a special holiday deal is a great way to introduce new people to your business.

However, during the holiday season, you want to avoid experimenting with new customer acquisition strategies.

Sure, you can and very well should run a few ads featuring your 20% off sale for Valentine’s Day, for example…

But you want to focus your energy on advertising to people who are already familiar with your brand and your products.

The reason is simple – you’ll have a much easier time getting these people to convert, than you would with a brand-new lead that hasn’t heard of your business before, and doesn’t know whether they can trust you or not.

 

 

Create retargeting ads for people that have already visit your website before, and send out a couple of promotional emails to your subscribers.

If you can get some new shoppers on board, that’s awesome. Still, I highly recommend focusing on retaining your existing customers, rather than acquiring new ones, during the holiday season, to maximize your return on investment.

  1. Create a Sense of Urgency

Urgency can be used to boost sales and conversions regardless of when you’re launching a campaign, but during the holiday season, it’s especially easy to pull off.

Naturally, the special sale will be limited by the holiday itself. Just make sure to remind the audience that this is indeed a limited sale for the holidays, and that if they miss out on it now, they’ll have to pay the full price later.

There are a couple of interesting strategies you can utilize here. You can choose to extend the sale for another day or two, and give the customers “a second shot” at taking advantage of the discounted prices.

You can also tell the customers that there’s a limited number of products available in stock, and that they need to purchase now if they don’t want to see the “sold out” button.

This doesn’t necessarily have to be the case. Even huge companies like Amazon are using this strategy to create a “fake” sense of urgency:

Another thing you can do is offer free shipping if they purchase the same day, giving them another incentive to go through with the purchase instead of waiting for a few days.

That way, you’re giving them a limited time-frame for a certain deal, reducing the chances that they’ll browse through your competitors’ stores, in fear of missing out on a great deal.

  1. Optimize for Mobile

I often stress out the importance of optimizing your website for mobile devices, not just for ecommerce stores, but for any online business.

So, this is something you should do regardless of whether it’s holiday season or not. During the holidays, however, if your store isn’t optimized for anything other than desktop, you’re losing a large portion of your potential customers.

Here’s an example of a optimized website for mobile use:

 

This isn’t something you can afford to ignore. If your store isn’t optimized for mobile devices, you’re leaving a lot of money on the table.

Keep in mind that loading times have a significant impact on sales as well. On average, a customer will wait about 3 seconds for the page to lead, before they close it and continue their search elsewhere.

  1. Spread Your Message Across Multiple Marketing Channels

When creating a marketing strategy for the holidays, think about how you’re going to deliver your message.

Emails are the obvious answer, but they shouldn’t be the only marketing channel you employ. Don’t forget to reach out to your customers on Facebook, Twitter, Instagram, and all other active marketing channels.

Average number of active monthly users, as of January 2018. Source: Statista (Note: again, if you can find a better image, please replace this one)

You want to target your audience on the platforms that they’re most active on.

Also, don’t do a single Facebook post and call it a day, either.

Advertise your holiday promotion on each of your active social media accounts. If the marketing budget allows, run a few ads on these platforms as well.

Conclusion

As you can see…

The holiday season provides e commerce stores with an excellent opportunity to generate tons of additional sales. This will allow them double their average monthly profit on every holiday season that is around the corner. 

During the holidays, people are more inclined to spend a lot of money on gifts. They also take advantage of great deals to indulge themselves. Not to forget to grab their hands on a product they’ve been eyeing for a while.

In order to maximize your sales during the holiday season, it’s important to start planning on time. You want to come up with a good strategy for promoting your offers. This also includes giving people incentive to shop in your store.

If you follow these simple tips, you can expect an avalanche of orders during the holidays. Just make sure you have enough staff and plenty of products in your inventory to actually meet the demand!

Are you looking to create an e commerce store, optimize the existing one to acquire more customers?

Or are you looking to increase your conversions or scale your profits?

Join the Ecom Academy and learn how to properly set up an e commerce store.

Our team will teach you how to drive tons of qualified traffic to your store and optimize it for sales & conversions. We will also help you leverage the top-performing marketing strategies to maximize your profits.

Wealth Academy provides comprehensive e commerce training. That also comes with support and guidance on your journey to becoming a highly successful online retailer.

Click here to get instant access and learn how you to create and run a hugely successful, wildly profitable e commerce store and start increasing your e commerce sales today.

About The Author:

Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com, nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers. His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income System

 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.