Marketing strategies and tactics are constantly evolving and it can be fairly difficult to try all the available approaches and figure out which one would work best for your business.
That said, Instagram marketing was booming last year, with over $4 billion in revenue gained by various companies advertising their products and services on this social media platform.
One particular advertising strategy stood out as an incredibly effective way for businesses to draw the attention of their target audience and get them excited for whatever it is they’re offering.
Influencers who have amassed large followings have now become important players in the social media marketing game, providing advertising services on their social media accounts, for a moderate fee.
Chances are you’ve probably heard of the term “influencer marketing” before, but who exactly are influencers and what do they add to your Instagram advertising strategy?
That’s exactly what we’ll be covering in this post, so if you want to enhance your advertising strategy on Instagram, make sure to read it word for word.
Let’s get started!
Who Are Instagram Influencers?
Instagram influencers are people who have built a large, active following on this social network, and have formed trust-based relationships with their audience.
They are users who regularly get tens of thousands of views and likes on their posts, whose opinions are highly valued by a large number of people interested in a particular topic.
They have the ability to help businesses gain an insane amount of followers and extend their organic reach fairly quickly, by simply featuring their brand in one of their posts, giving them a “shoutout”, or simply sharing one of their posts.
In other words, they have the ability to get your post in front of tens of thousands of highly targeted people, virtually overnight. This is the main reason why influencer marketing is continuing to grow in popularity among business all over the globe, across all niches.
Look at the example below;
Since Instagram is predominantly a visual platform, brands whose products have high visual appeal have had huge success leveraging this marketing method.
How You Can Leverage Influencers To Boost Your Instagram Advertising Efforts
In order to get started with influencer marketing, you first need to figure out who the influencers in your niche are, how to get in touch with them, and most importantly – leave a great first impression and convince them that your brand is worth promoting.
The most powerful asset an influencer has is their online reputation, so you can bet that they won’t promote just any brand that can pay for their services.
Let’s take a look at the steps you need to take before you can start attracting new followers and getting more sales with the help of Instagram influencers.
Step #1 – Find The Right People
Like I mentioned, you can’t just come up to any influencer and ask them to promote your products and services. You need to find the influencers in your specific niche, who are targeting the same audience you want to reach out to.
You can always search on Instagram itself, using the hashtags relevant to your industry and business, and find posts that received high engagement from your target audience (lots of likes and comments).
Then, you can simply check out the accounts that regularly have high engagements on their posts, and approach the people holding those accounts.
This approach takes a bit of time, and not everyone you’ll find this way is an influencer willing to promote your business.
That said, there is a number of online tools you can use to find the right people in a matter of minutes.
Here are a few worth checking out:
Image source: hypetap.com/#top
Step #2 – Form a Partnership
When you find the right influencer for your Instagram campaign, you have to reach out to them and for a partnership to enlist their services.
Here, you need to think long-term. A single “shoutout” will attract the attention of some of the influencer’s followers, but if they promote your products over an extended period of time, the users will gradually build trust in your brand and will be more inclined to check out your business.
Generally, the best way to get in touch with an influencer is to send them an email to their business email address, listed in their bio.
Look at neil patel’s bio page with a call-to-action button;
There are a few things to keep in mind before you for a partnership with an influencer.
First, you need to send them a sample of the type of content you would like for them to post, when promoting your business. Influencers refer to this as a “brief”.
Naturally, influencers expect to have creative freedom when it comes to the content they’re posting on their profiles, but it’s a good idea to give them some outlines, to make sure the posts are aligned with your brand image.
This helps them get a general idea of the approach they want to take, and how best to convey your brand’s message through their posts.
Another thing to be aware of is the fact that you’re not only paying for the promotion of the post on Instagram. A couple of other services are included, namely content creation and the right to use the post for other purposes (e.g. your blog or emails).
Step #3 – Measure The Results
You don’t want to keep paying money to influencers if they aren’t delivering. That’s why you need to track the results of their posts, to accurately determine just how much traffic you’re driving and what your ROI is.
As far as influencer marketing on Instagram goes, the best way to do this is by providing the influencers with trackable links you want them to have featured in each post.
An amazing tool for creating trackable links in seconds.
You can rely on tools like Bitly and Google URL Shortener to create multiple trackable links that will enable you to see the exact number of people who click the post and visited your website, at any point in time.
Influencer marketing is a great way to complement your overall social media marketing strategy.
Users stumbling upon a post from an influencer promoting your brand will be much more likely to check out your business, visit your blog, and start following your business profile.
That said, it shouldn’t be the only thing you rely on to drive traffic and sales from social media.
You need to come up with a great content strategy, post regularly, and run successful advertising campaigns, if you truly want to leverage the power of social media and use it to grow and expand your business.
Need help creating powerful social media campaigns that drive engagements, get clicks, and boost sales?
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About The Author:
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com, nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers. His signature program is now available: Max Income System; 14 Simple Steps To
Making Your First $120K
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader whose work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.