Email marketing is one of the most powerful tools in every online businessman’s arsenal, and for a good reason.
It allows you to bring the conversation down to a more personal level. It enables you to talk to your customers directly, in an environment they feel comfortable in.
By writing engaging emails using persuasive copy, you can peak your subscribers’ interest. Once you get them excited about your products and services, you’ll significantly increase your sales.
Having a powerful, compelling email campaign is vital to the success of your online business.
The trick, however, is standing out in the sea of emails your subscribers wake up to every single morning.
In order to accomplish that, the majority of business owners, especially new ones, turn to the endless supply of tips and tricks that can be found online with a simple Google search.
However, the fact is – not all of them will give you the desired results.
There are a lot of common misconceptions and bad practices that are being pushed on new email marketers. Be wary of this, as they might end up leading you down the wrong road.
- 1 Today, I want to share with you some of the biggest mistakes in email marketing that you absolutely need to avoid, if you want your email marketing efforts to bear fruit.
- 2 Not Paying Enough Attention to the Subject Line
- 3 Sending “No-Reply” Emails
- 4 Going All-Out With The Images
- 5 Having a Generic Approach
- 6 Spamming Their Inbox
- 7 Ready to Start Creating Killer Email Marketing Campaigns?
- 8 About The Author
Not Paying Enough Attention to the Subject Line
The subject line is arguably the most important part of your email. A lot of successful marketers believe that you should spend as much time on writing a powerful subject line, as you’d spend on the rest of the email.
The reason is simple:
If you have a generic subject line, your emails won’t even get opened, let alone read.
You want your subject line to be short, simple, and to the point. It needs to be attention-grabbing, something that will pique the reader’s interest and make them want to click the email and see what it’s all about.
Here on the left side you can see some keyword and stats by return path that can help you standout in your inbox;
Make sure the subject line doesn’t mislead or misinform the reader. If your subject line talks about an exciting new offer, for examples, if the email talks about a well-established product your subscribers are already familiar with, you can bet that a lot of them will hit that unsubscribe button.
Every subscriber you lose is a lost potential customer, and this is something you want to avoid at all costs.
Also, refrain from writing subject lines that are in all caps, use excess exclamation points to create a fake hype, or abuse special characters.
Sending “No-Reply” Emails
Like I’ve said at the beginning of this blog post, an email is a way to bring the conversation between you and your potential customers to a more personal level.
By sending emails from a no-reply or do-not-reply domains, you come off as distant and inviting. That’s the exact opposite of what you’re trying to accomplish.
This way, you’re basically restricting the communication to only one way, and preventing the reader from continuing the conversation.
Some subscribers might need additional clarification regarding the content the email content or your offer, want to ask questions, or give feedback…
By stripping them off that possibility, you’re closing the door in front of their noses, and signaling that you’re only interested in selling your products and services, rather than helping them solve a problem or achieve a goal.
So, what you want to do instead is always send your emails from an address the subscribers can reply to
And make sure you include your personal details after the message (phone, social media links), so they can connect with you more easily.
Going All-Out With The Images
Although your email campaigns can definitely benefit from great visuals, the worst thing you can do is overload your emails with images.
This can lead to a variety of different problems…
First and foremost, the majority (over 50%) of email subscribers don’t have images enabled by default.
When they receive an email containing multiple images, they simply won’t load automatically, making the message extremely difficult to read.
Another drawback to using too many images is that they drastically slow down the email’s loading time, especially for users checking their emails on their phones.
And you can rest assured that if someone needs to wait more than a few seconds for the email to load, they’ll likely just move on to the next one, completely skipping over your content.
Make sure the visuals are actually adding value to your content, instead of distracting the reader from the message you’re trying to convey, and the action you want them to take after reading the email.
Even when you’re only using a single image, pay attention to the colors you’re using and make sure there’s a clear contrast between the image itself and the text displayed on it.
Having a Generic Approach
The last thing you want with your email campaign is to sound just like everyone else.
Just think about – how many emails do you receive on a daily basis?
How many of them sound exactly the same?
You don’t want to come off as just another salesman looking to get into your customers’ wallets through their inbox.
Even worse, you don’t want them to open an email and get bored
because it sounds like it’s been written by a corporate robot of some kind.
Of course, you want the emails to be informative. Your objective is to get them to click the link and eventually buy your stuff… But that doesn’t mean your emails can’t be fun and engaging.
Add some personality to your emails. Write in your own unique style, using the same vocabulary your customers are using. Make the emails exciting and fun to read.
Here is an example email by conversionssciences.com
Another thing to keep in mind is that you don’t want to send out the same exact emails to everyone on your list.
Depending on your target audience,
you might need to segment the people on your mailing list and tweak the emails or write completely different ones, to ensure each email you send out is relevant to that particular reader.
Spamming Their Inbox
Let’s face it – everyone hates spam. I hate it, you hate it, your subscribers hate it. There’s not a person in the whole world that gets excited about opening their inbox and seeing 100+ new emails every day.
So, how often is too often?
Well, you definitely don’t want to pop up in their inbox every single day. Not unless you have a TON of value to share with them.
Look how the email service provider (gmail, yahoo, outlook etc) scans your email content and send it to spam inbox if you use these words in your email headline:
The trick is finding that perfect balance; the middle ground. You don’t want to be too pushy and annoy them with too many emails. Don’t smother them with nonsense content that no one wants to read. Simultaneously, don’t let them lose interest in your business, either.
There’s no rule of thumb you can follow here. It can differ from business to business, and from one niche to another.
Generally, it’s best to prioritize quality over quantity.
In any case, you need to remember one thing – you want to be perceived as someone who provides genuine help. The last thing you want is for prospects to view you as a sleazy salesman trying to shove products down their throat.
Ready to Start Creating Killer Email Marketing Campaigns?
Now that you know what the 5 most common email marketing mistakes are, you should be able to avoid repeating them in your campaigns.
That said, I fully understand that the concept of writing emails from scratch can be quite intimidating. Especially if you’re new to the game.
If you’re looking for an easier way to leverage the power of email marketing to skyrocket your sales – you’re in the right place.
My “Email Profit System” provides you with a swipe file containing over 500 of my top-performing emails that are responsible for my big paydays. Take a look below;
They’re ready-to-deploy, so you can just take them and immediately plug them into your autoresponder, and watch the cash pouring in.
It’s that simple. Click here to learn all about my “Email Profit System” and turn your email list into a money-making machine today!
About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, Snapchat, LinkedIn & FB Group.