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4 Types of YouTube Ads To Use

Did you know there are 4 key types of video ads in which you can invest on YouTube for your business but how many have you tried before? Do you know what’s the difference between all the different types of ads on the platform? This article will answer those questions, and hopefully help you take advantage of YouTube to grow your business and scale your profits.

Now, I’m sure you know that YouTube advertising has the potential to help your business grow at an incredible rate.

Whether you want more people to engage with your content, build brand awareness, or simply drive more traffic to your offers and increase sales…

Different types of YouTube ads can help you do all that. AND, for a fraction of the budget you’d spend on Facebook or Instagram ads, for example.

That said, there are different types of YouTube ads to choose from. Depending on your campaign objective, some will yield better results than others.

So, let’s take a look at what YouTube has to offer in terms of advertising on this platforms.

Hopefully, this will help you determine which youtube advertising formats or types of ads you can use that may appear next to your videos when you’ve turned on video monetization.

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#1 In-Stream YouTube Ads

In-stream ads show as the user is consuming other content. In other words, these ads run before, during, or after other YouTube videos.

These ads strike the perfect balance between what the advertiser wants to accomplish, and what the users want to watch at any given point in time.

They are skippable. What exactly does that mean?

Well, the user basically has to watch the first 5 seconds of the ad… However, after those 5 seconds, they can choose whether they want to continue watching it, or skip the ad entirely and return to watching the content they were enjoying.

Essentially, this means you have only 5 seconds to convince someone to watch your ad all the way through.

However, it’s important to note that they are charged using a Cost-Per-View (CPV) model.

In other words, you do not risk losing money if someone chooses to skip your ad. You are only charged if someone watches at least 30 seconds of your ad before skipping.

And, of course, if they watch the entire ad, that’s less than 30 seconds long.

Here’s an example of an in-stream app from Grammarly, an online proofreading software:

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Notice the “Skip Ad” button in the bottom right corner. Apart from giving the user the ability to choose if they want to see the entire ad, in-stream ads also showcase the advertiser’s website and allow the viewer to click the annotation on the video to check out the product or service featured in the ad.

When to use In-Stream Ads

It’s best to use In-Stream ads if you want to get high impressions, build brand awareness, and simply introduce new people to your business.

As far as targeting goes, you can show in-stream ads to people who:

  •    Type in a specific keyword in the YouTube search bar
  •    Are viewing similar content
  •    Are consuming content on a particular channel (placement)
  •    Have visited a specific web page (i.e. your website)

#2 In-Display YouTube Ads

These types of YouTube ads show up on the sidebar while you’re watching a YouTube video, on the very top of your suggested videos.

This doesn’t interfere with the user’s experience, while still grabbing their attention while they’re consuming other content.

These ads are displayed just like other regular content, except they feature a small label and advertiser’s name, letting the users know that they’re clicking on an advertisement.

Here’s an example:

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An In-Display ad can redirect the user to the advertiser’s YouTube channel, when they can watch the add and interact with other content, if it manages to grab their attention and spark their interest.

Unlike In-Stream ads, In-Display ads aren’t designed to send an interested viewer to a landing page or another website, but are instead bent on keeping the viewer on YouTube.

While In-Stream ads attempt to immediately grab the user’s attention and stimulate them to take action and check out your offers, the main goal of In-Display ads is to get the users to consume your content and interact with your business, without having to leave the YouTube environment.

That’s the biggest difference between these two types of YouTube ads.

When to Use In-Display Ads

Use In-Display ads when you want to draw more attention to your YouTube channel, quickly acquire new subscribers, and get more people to consume your content.

Quick tip: Although In-Display ads don’t directly send users over to your website, you can still include calls-to-action as links in the video’s description, and add annotations to the video.

Since In-Display ads are displayed as regular content, you should pay close attention to your ad’s thumbnail image.

#3 In-Search YouTube Ads

As the name suggests, In-Search ads are those that appear on the top of search results, when a user types in a specific keyword in the YouTube’s search bar.

They appear above the content, and like In-Display ads, feature an “AD” box and the advertiser’s name.

The users can also see the number of views the ad has at that point in time.

Here  are two In-Search ads that are using “google glass” as a relevant keyword:types of youtube ads, youtube ads list, youtube advertising rates, youtube discovery ads, youtube in stream ads, youtube overlay ads, youtube bumper ads specs, youtube advertising options, types of yotuube ads 2018,bumper ads meaning,effectiveness of bumper ads,youtube ads,youtube trueview ads,youtube ad inventory,youtube banner ads,how have bumper ads performed in google-run studies,in-stream ads youtube, 2019, 2020

These types of YouTube ads can be used both to bring viewers to your YouTube channel, as well as send them directly to the offer, either by featuring the CTA in the description, or using a clickable overlay while the video is playing.

When to Use YouTube In-Search Ads

In-Search ads work best when your goal is to introduce people to your YouTube content.

Unlike in-stream ads, they don’t interrupt the user’s viewing experience.

They’re most effective if you’re looking to expand your target audience and draw new people in, since by using relevant keywords, you can have them show to people who are searching for content on YouTube similar to what you’re creating on your channel.

Just make sure to have a strong CTA in your video, an appealing image for your thumbnail, and an enticing title for your video that will persuade the user to check out your ad.

#4 YouTube Bumper Ads

This is, in my opinion, the most interesting out of all the various YouTube ad types.

Bumper ads are just six-second long. They are played on the end of another YouTube video.

Admittedly you wouldn’t normally run them as stand-alone ads… However, they can be a great addition to your existing YouTube advertising campaign.

Their primary use is to boost brand awareness and spread your brand’s message.

Six seconds might not seem like an awful lot of time, but you can say more than enough to shift the reader’s attention from the content they’re expecting to play next, and get them to start thinking about your business.

Here’s what Google has to say about bumper ads:

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Here’s an example of a bumper ad ran by Amazon, for their Amazon Prime service:

Bumper ads were built with shorter sessions in mind, and are typically run after shorter videos or songs, and are a great way to introduce the people that don’t have the time or the attention span to watch longer videos, to your business.

As you can see, six seconds was all it took to get the message across and remind people of the service Amazon Prime offers.

When to Use Bumper Ads

Like I mentioned, it’s best to use bumper ads to complement your existing campaigns. They’re effective for driving upper-funnel goals like ad recall and boosting brand awareness.

Scale Your Profits With YouTube Ads

Hopefully, you now have a better idea of the different types of ads available on YouTube. So, consider your goal, and use the appropriate ad type.

Ready to start leveraging YouTube advertising to grow your business and scale your profits? Then check out my Video Ads Hack course.

This comprehensive video course teaches the A to Z of YouTube marketing, along with tips & tricks that will help you optimize your campaigns and ensure you get an excellent return on your investment.

Click here to get instant access to the Video Ads Hack course and learn the secret of YouTube advertising in just 5-8 hours.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

YouTube Ad Placements To Take Over Your Competitors’ YouTube Traffic

Imagine this: your ideal customer clicks on one of your competitor’s YouTube video, and is shown your ad before the competitor’s content. Well, YouTube ad placements allow you to do just that. 

Let’s say they get a thousand views on their videos, on average… That would mean that with each of their videos, you’re getting your offers in front of a thousand people, who you know for sure are interested in the topic your business covers.

YouTube Ad Placements allow you to do just that. As long as your competitors allow monetization on their videos, you have the opportunity to leverage their traffic to grow your own YouTube channel and generate qualified leads for your business.

And that’s exactly what I’ll be covering in this post. I’ll show you how to utilize this feature to extend the reach of your YouTube ads and leverage your competitors’ resources to grow and expand your business.

Here’s How You Can Start Leveraging YouTube Ad Placements:

Finding the Perfect Opportunity

One thing to keep in mind, when looking for good videos for your YouTube ad placements, is that not every channel allows for video ads to play before their own content.

You’ll have to do some digging to find the ones that allow monetization, and are getting a lot of engagement from the users, in order to take full advantage of this strategy.

First, you want to head over to YouTube’s homepage, and type in a relevant keyword in the search bar. If you have done keyword research for previous advertising campaigns or SEO, this step is pretty simple.

Just choose one of the keywords your video ad is based on and start your search. If not, then check out this post to learn about the keyword research process.

Once you type in the keyword and hit “Enter”, the first thing you’ll see on the very top of your screen is the number results that match your search.

For example, if you type in “youtube advertising”, you’ll see that there are 63,000,000 results matching your search. We’ll need to narrow it down a bit.

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In the top-right corner, you can see the filter button.

The default setting ranks videos and channels based on relevance. It shows you the content you’re most likely to be interested in, based on the keyword you typed.

For this purpose, however, we’re more interested in the number of views a channel gets on their videos on average.

We want to get our ad in front of as many people as possible.

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So, click the Filter and choose to sort the search results by view count. Also, in the “Type” category, select “Channels” to only display channels instead of particular videos.

What you want to pay attention to are channels that have a fairly large subscriber base, are active (posting new videos on a regular basis), and have a solid number of videos uploaded.

Once you find a promising channel, simply click on their name and visit their YouTube homepage to make sure that the content they’re producing is indeed relevant to your business.

Click on their “Videos” tab, and take a look at when they uploaded their most recent video. Also, check how frequently they publish content on YouTube.

Once again, you want to aim for channels that are active, and have a good number of views on their videos.

However, it’s crucial that you check whether the channel owner has enabled monetization of their videos, or not.

Although there is no way to directly check for this, what you can and should do is go through a couple of videos and see if any ads are played.

If you see any ads before, during, or after the video, that’s a clear sign that monetization is enabled. Likewise, if one the recommendations on the right-hand side is an ad, that’s a telltale sign as well.

Browsing Through Featured Channels

While you are evaluating a specific channel, you can find those perfect Placement opportunities in their “Featured Channels” tab.

You can change this text into something like “related channels” or “channels we recommend”. So, depending what the channel owner deems fitting, they can name it accordingly.

Regardless, you will always find it on the right-hand side of a channel’s homepage.

Here’s an example from my own YT channel:

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Most YouTube channels have this feature available, as a way to introduce their viewers to other content they might find interesting.

Whereas entertainment channels might have all sorts of other channels featured, with content that’s not necessarily strictly related to what they’re producing, the story is a bit different with business channels.

They usually don’t feature random channels, but the ones that are covering the same topic, and are authorities in the industry.

So, it definitely pays to go through someone’s list of related channels, in order to find that hidden goldmine – someone who has enabled monetization on their videos, and has a lot of viewers and subscribers.

Remember, you need to determine that a channel has enabled monetization of their videos. However, you’re preferably looking for their newer videos that other advertisers haven’t claimed yet.

I suggest compiling a list of at least 10 videos you can potentially use as YouTube ad placements for your ad.

Do this before creating the actual advertising campaign and your life will be much easier. 

This process might take a while, but it will definitely pay off in the long-run.

Creating the Campaign

In order to create your YouTube advertising campaign, you’ll first need to link your AdWords account to your YouTube channel. If you don’t have one already, or don’t know how to link the two accounts, check out this guide I wrote on creating a YouTube business account.

Finally, it’s time to create the campaign and make our research pay off.

From your AdWords homepage, navigate to campaigns and select “New Campaign”.

After a redirect, you’ll see a new page where you can select the campaign type.

Simply click on “Video” and select “Product and brand consideration” as your campaign objective:

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Name your campaign a select your advertising budget.

Under “Networks”, check the “YouTube videos” option, and only that.

Adjust your bidding and select the audience you want to target, then scroll out to the “Content” tab. This is where you’ll see the “Placements” option, which is set to any placement by default.

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Here’s where we’ll start taking advantage of our competitors’ traffic, by using the videos from the list we compiled earlier.

Here, you can simply copy & paste the URL of the video you want your ads to show on.

Recently, AdWords has enabled advertisers to use entire YouTube channels as their YouTube ad placements.

Still, it’s better if you find the exact video you want your ads to run on.

Sure, YouTube won’t charge you for an in-stream ad if nobody watches 30 seconds of it… However, you won’t get any results if you place the ad on a 6-month old video that nobody is watching anymore.

Once you’ve added the YouTube ad placements, selected the creative (the video you want to use as your ad) and adjusted all other settings of your campaign, you’re pretty much done.

You can save your settings and launch the campaign, letting the ad run on the placements you selected.

After a while, you might want to go back and look at the data to see which of the YouTube ad placements are performing the best. Then, just remove the ones that aren’t bringing results. You can also scale your ads by increasing the bids, if your advertising budget allows it.

That’s it! You’re now ready to hijack your competitors’ YouTube traffic to grow your own channel, generate qualified leads and boost your sales!

Ready to Grow Your Business with YouTube?

If you want to leverage the full power of YouTube advertising to scale your profits, then I invite you to join my Video Ads Hack course.

You’ll learn everything you need to know to create powerful YouTube ads that get results.

This comprehensive course covers everything from developing an effective YouTube marketing strategy and creating compelling videos for your ads, to tips & tricks that will help you optimize your campaigns for sales and conversions.

Click here to get instant access to Video Ads Hack course and discover how you can leverage YouTube advertising to scale your business to six figures!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

YouTube Advertising Guide: 6 Steps For Turning YouTube Into A Powerful Customer Acquisition Tool

To maximize your income as an online entrepreneur, it’s vital that you utilize every resource and marketing channel at your disposal. Typically, the first platform that comes to mind when companies and business owners decide to advertise their products and services online is Facebook. For some reason, YouTube advertising is often overlooked, despite the fact that the platform has over 1.5 billion monthly active users.

Admittedly, people usually visit YouTube for entertainment purposes. Still, there are plenty of tutorials and “how-to” videos available as well. And thousands of people watch these educational videos every single day.

This opens up a huge opportunity to get your products and services in front of a wide target audience through clever, attention-grabbing video ads.

Based on the users viewing history, you can play video ads to people you know are interested in a specific topic. When done correctly, YouTube advertising can help drive tons of qualified traffic to your website and shoot your sales through the roof.

That said, there’s a huge upside to YouTube advertising being so underutilized. It makes this method of generating red-hot leads extremely cost-effective! Ads on YouTube can cost as little as $0.03 per view.

I’ve had amazing success with this advertising platform (see image below). In this post, I’ll show you how you can get started with YouTube advertising and achieve the same results.

So, let’s take a look at the steps you need to complete to create and launch your first YouTube advertising campaign.

Step 1: Creating The Video

The first thing you need to take care of is the video creative for your ad.

Depending on the product or service you’re planning on promoting, and your video editing skills, you might need to hire a professional or a company to create the video for you.

 

It’s vital that you produce top-quality videos for your YouTube ads, since 1080px videos have pretty much become the standard. Low-quality videos have a much lower click-through rate. Additionally, they can also poorly reflect on your brand, which is something you want to avoid at all cost.

However, top-notch videos will run you anywhere from $5,000 to $50,000… So, it definitely pays off to learn how to create them on your own.

You can always use pre-built templates, which we include in our Video Ads Hack course, and create stunning video ads for YouTube in minutes.

That said, there are a couple of things you need to keep in mind when you’re trying to come up with a good creative for you YouTube ad…

Step 2: Creating Your YouTube Advertising Account

Since YouTube advertising campaigns are run through AdWords, you’ll need to sign into your existing account or create a new one. Then, simply navigate to adwords.google.com/video to create a new video ad campaign.

You need to make sure that your AdWords and YouTube accounts are linked together. You can do this on either YouTube itself, or on AdWords.

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Once you link the two accounts, from your AdWords home screen click “Campaigns”. Then, click on the plus button (+) and select new campaign.

From the different campaign types, choose Video as the campaign type. From here, simply follow the AdWords instructions to upload your video, select targeting, choose the relevant keywords, and determine your advertising budget.

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In the rest of this article, I’ll talk about a few key elements you need to pay close attention to.

Step 3: Selecting The Ad Format

There are various types of  ad formats available on YouTube. Depending on the one you choose, you will have a different amount of time to work with.

Different ad formats available on YouTube.

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For example, if you opt for a non-skippable video ad, it can only be up to 15 or 20 seconds long, depending on regional standards. On the other hand, you have more freedom with a skippable ad.  The general rule of thumb is to keep them under 3 minutes long, however.

Tip: Skippable ads, as the name suggests, can be skipped after the first 5 seconds. Therefore, you need to make sure to give your audience a reason to stay and watch the entire ad in the opening two sentences.

To select the ad format you would like to use, you actually have to navigate back to your YouTube account. In the top right corner, click the account icon and select “Creator Studio” and go to “Video Manager”.

Find the video you created for the ad. Click edit, select “Monetization” and make sure the usage policy is set to “Monetize”.

Then, simply select the ad formats you want to use for the video and click “Save changes”. Once you create the campaign, AdWords will pull that information and create the ad type that you’ve previously selected.

I personally recommend giving TrueView in-stream ads a shot. They provide multiple benefits over other formats at your disposal. These ads are skippable, and are played before, during, or after the video the user is watching.

The beauty of these ads is the fact that YouYube won’t charge you if someone skips the video before watching 30 seconds of it. Or if they don’t watch the full video, if it’s less than 30 seconds long.

This is by far the most cost-effective option.

Step 4: Target The Right Audience

When creating your YouTube advertising campaign, you have the option to select exactly who you want to show the ads to.

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YouTube allows you to target people based on their demographics and their activity on the platform. If you understand your target audience, this pretty much guarantees that whoever sees your ad is genuinely interested in whatever it is you’re promoting.

Tips for effective targeting:

  •    With each targeting option your ad, you’re narrowing down the audience. You want to laser-in on your target audience, but you don’t want to advertise to only a handful of people. I recommend using 3-4 targeting options, and creating multiple targeting groups when necessary.
  •    Take advantage of display keywords. In other words, show your ads to people who are searching for YouTube content on the same topic. Nobody likes to have their video interrupted by an ad that has nothing to do with the video they’re watching.
  •    Leverage “negative targets” to remove irrelevant placements and boost the effectiveness of your YouTube ads. You can view negative targets as the exact opposite of your target audience. Essentially, this allows you to select where you do NOT want your ads to be displayed.

Step 5: Tweak The Settings

There are tons of advanced settings available when creating your YouTube advertising campaigns. When used correctly, they can help you make the most out of every dollar you spend on the campaign.

Generally, if you know your target audience well enough, you can take full advantage of these settings. This will ensure that  you get the best results out of your advertising efforts.

 

Here are a few settings you want to pay special attention to:

Budget

The first thing you need to take care of is the advertising budget for your campaign. There are two options to choose from here: daily budget or how much you’re willing to spend for the campaign in total.

If you select the “Daily” option, make sure to set the campaign duration according to the amount you’re comfortable with spending.

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As you can see in the image above, you can choose between standard and accelerated delivery method. This can make all the difference if you’ve opted for the “campaign total” as the budget type.

I highly recommend leaving it as standard, since the accelerated method will burn through your budget rather quickly. It’s best to use the latter after you confirm that the ad is performing well, and want to scale the campaign.

Networks

Here, you can choose where you want your YouTube ads to be displayed.

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The default setting has all three options checked. However, you might want to refrain from running your ads on the Display Network. At least until you gauge the ads’ performance and have a higher advertising budget.

Location

Depending on what you’re promoting, it might be crucial to select the geographic location of your target audience. If you’re selling digital products, software, services, or provide shipping around the world, you likely don’t need to worry about this option.

However, if you have a brick & mortar business and want to invite people to visit your physical store, then you definitely want to make sure that the ads are only shown to people in a very specific region.

Ad scheduling

You can select exactly what time of the day you want your ads to run on YouTube. If you have data regarding your target audience’s activity, put it to use here. Choose to show ads when your audience is most likely to be browsing YouTube on their devices.  

If not, you can choose “all days and all hours” and tweak the campaign later, based on the consistency of the conversions.

Ad rotation

If you’re running multiple ads as a part of a single campaign, it might be a good idea to rotate them evenly to test the performance of each one.

Also, having diversity in your campaigns will have a positive effect on your conversions. People usually get tired of seeing the exact same ad pretty quickly.

Frequency capping

This ties into the previous point I made. You do not want to show the same ad to the same person 10 times a day. Frequency capping allows you to choose how many times the ad will be shown to the same viewer.

From my experience, it’s best to only show the ad once per day.

Step 6 – Customize Your Bids

There’s one thing you need to be aware of here. By default, YouTube advertising merges all of their bidding per ad format into a single bid.

Thankfully, you can work around this and choose to “Customize bids per format”. This allows you to select the maximum amount you’re willing to pay for in-display and in-stream ads respectively.

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You might to have separate campaigns, one focusing on in-display, and the other on in-stream ads. Or, you might want to completely forgo one option.

Regardless, you want to choose the maximum amount you’re willing to spend per view. This ensures that your advertising budget is used as efficiently as possible.

Another thing to pay attention to when adjusting your bids, is the number of predicted daily views. Your bid amount and the predicted average CPV (cost per view) directly impact this metric.

To start off, aim for about 1,000 daily views. Check this number regularly, since if it drastically drops, that’s a clear signal that you need to adjust your bids.

Conclusion

YouTube advertising is a cost-effective, scalable marketing channel. You can advertise to millions of people on the platform, drive laser-targeted traffic, and grow your business, at a relatively low cost.

Marketers who have recognized the potential of this marketing platform generally experience a very high return on investment. Since it’s still very much underutilized, YouTube offers much better rates than Facebook, for example.

If you want to take advantage of YouTube advertising, and learn how to create compelling video ads that boost engagement, drive traffic, and get you sales – then click here to sign up for the Video Ads Hack course.

The course teaches the ins and outs of YouTube video marketing. You’ll learn everything from coming up with a great advertising strategy and quickly & easily creating killer video ads, to optimizing for conversions and scaling for bigger profits.

In just 5-8 hours, you’ll learn everything you need to know to create a killer YouTube advertising campaign. 

Click here to get instant access to Video Ads Hack course, and grow your business & scale your profits with YouTube ads.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.