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What Is A Sales Funnel And How To Build One

What does it take to build a functional, high-converting sales funnel from scratch? Most aspiring entrepreneurs envision a difficult, complex, convoluted process when they think of sales funnels. Admittedly, it can seem overwhelming when you’re new to the internet marketing scene. However, when you break the sales funnel down into small, actionable steps, the process becomes much easier and even more enjoyable. That’s why, in this article, I’m going to “dismantle” what is a sales funnel and the 3 simple, easy-to-follow steps to create one. Hopefully, this will help you create, launch, and optimize your sales funnels with relative ease.

But, before we jump to the core of the matter, let’s explain what a sales funnel is, for those who might not be familiar with the term.

So, What Is A Sales Funnel?

In today’s day and age, simply having a website won’t suffice. A single product page won’t convert as high as you’d hope. Chances are, you’ll struggle to close the sales and make a profit.

This is especially true if you’re engaging new prospects, or selling high-ticket products. Most of these people (more than 90%) won’t be prepared to make the purchase during their first contact with your business.

They typically need some convincing before they press that “buy” button. And that, itself, is a step-by-step process.

First, you need to create a landing page that promotes a free offer. The goal here is to get opt-ins by offering your audience valuable content in exchange for their contact information.

You need to ensure that you’re targeting the right people, however. It’s much easier to convert visitors into subscribers if they’re genuinely interested in what you have to offer.

The next step is engaging the traffic, through a series of well-written follow up emails. Finally, after you’ve delivered some more content, you can throw in a couple of promotional emails to pique their interest, get them to the sales page, and close the sale.

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This entire process, and all the pages involved, are the sales funnel.

Let’s take a look at how you would go about building one from start to finish.

The Sales Funnel Stages

It’ll be easier for me to explain, and for you to understand, if we take a closer look at 1 segment of the all-encompassing sales funnel. We call this the “micro funnel” – a smaller, easily digestible chunk of the larger sales funnel.

Let’s use an opt-in funnel as an example, and dissect it. By itself, the opt-in funnel has 3 separate steps, or layers if you will:

  • The Ad – Drives qualified traffic to your landing page
  • The Landing Page – Promotes the Lead Magnet to your audience in exchange for their name and email address
  • Thank You Page – Shows appreciation and helps build a relationship with your subscribers

What’s important here is that the copy of the ad and the landing page need to be aligned. They need to have the same marketing message, tone and vocabulary.

The reason is simple. Your audience expects to see the same thing advertised in the ad, on the landing page itself.

The landing page also needs to do a good job of promoting the free content. It should hint at the main benefit, but not reveal everything.

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Example: My Sales Funnels Specialist Free Cheat Sheet Landing Page

You should also list out the most important takeaways from your content as bullets in the landing page body.

The opt-in form should be simple and to the point. You don’t need to create a complex multi-step form. After all, at this point, all you need is their basic contact information.

Don’t hesitate to tell the audience exactly what they need in your call-to-action. Tell them to enter their name and email, and click the download button to access the lead magnet.

Round it out with a designed “Thank You” page, explaining they’ll receive the content shortly via email.

Importance Of Sales Funnel

Every micro funnel serves a specific purpose in the grand scheme of things.

For instance, the opt-in funnel converts visitors into prospects, by offering a free report in exchange for their emails.

Then, you can have a webinar funnel, where you send out emails to new subscribers asking them to join you on a free webinar.

The third micro funnel can aim to convert them from prospects into paying customers, by promoting one of your lower priced products.

You can then have a funnel for a coaching service, your main offer, cross-sells, upsells, and so on…

Together, they make up your sales funnels. However, if looked at separately, it’s much easier to execute them correctly.

You eliminate the confusion and the overwhelm, and know exactly what steps you need to take from start to finish.

Regardless of the type of micro funnel you’re creating, here are the 3 steps you’ll need to take.

How To Create A Sales Funnel

  1. Start With The Goal

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Although it might seem counter-intuitive to start at the very end, it is the only right approach.

The thing is, before you start working on your funnel, you need to know exactly what you want to accomplish with it. The end goal has to be crystal clear, for you to be able to define steps that will get you there.

So, ask yourself these questions, in order:

What action do you want the prospect to take when they reach the end of the funnel?

How will you engage with them and encourage them to do that?

What kind of interaction do they need to have with your business, which will entice them to click the call-to-action at the end?

Now, the key here is to have a specific and measurable goal in mind.

You can’t simply say “My goal is to make more money.” That doesn’t give you any sense of direction, nor does it help you define the process that will enable you to reach it.

Instead, your goal should be something like “I want to get X amount of people to sign up for my webinar.” This way, you’ll know that you need to create the webinar, build a webinar registration page, and send out webinar invitation emails…

The path sort of reveals itself. Furthermore, you’ll be able to accurately determine the effectiveness of your funnel.

You can always see the exact number of people that have signed up and attended. Leveraging that data, you can tweak portions of your funnel and see exactly which of your marketing efforts are providing the best results.

  1. Engage Your Prospects  

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Next, think about how you will engage the prospects.

You’ll need to somehow spark their interest and get them excited for your webinar, product, or service.

This is where your landing page and lead magnet come into play. The trick is to deliver relevant, valuable, engaging content that your audience is genuinely interested in.

It helps to present both the offer and the content in a unique and interesting way. The idea is to create an irresistible offer that will both help the prospects, and motivate them to look into your paid solutions.

You’ll need to strike that perfect balance. You want the audience to be interested in learning more, but at the same time, satisfied with the value they received for free.

If you’re selling a comprehensive digital marketing course, you can offer a free guide that talks about a specific segment – lead generation, for example.

The key here is that providing their name and email for a valuable piece of content isn’t a huge commitment. However, it’s vital for you, as an entrepreneur.

Having access to their email essentially means you have your own on-demand source of qualified traffic. And, you can choose to send out additional content and promotional emails whenever you want.

These emails should help form a strong, trust-based relationship, and “push” the prospects further down your sales funnel.

Relevant content, complementary offers, and products with low entry cost are great for boosting engagement at this stage of the funnel.

The objective is to help them overcome the hurdle, and convert them from prospects into buying customers.

It will be much easier to sell your higher priced products to people who have already bought from you, than if you were trying to sell them to cold leads.

  1. Drive Qualified Traffic

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The next question is – how will you get the people to your landing page in the first place?

There are various ways to generate traffic to your pages. Which one will work the best heavily depends on your business, niche, and the habits of your audience.

For instance, if you’re selling beauty products, you’ll likely find the most success on Instagram. However, if you’re offering B2B software solutions, LinkedIn might be your best bet.

That said, here are some of the most common traffic sources:

  • Paid Google ads
  • Social media
  • Blog
  • Organic traffic (from Web search results)
  • Your mailing list
  • Online videos
  • Solo Ads

Keep in mind that you don’t want just anyone on your landing page. You want qualified leads – people you know are genuinely interested in your business.

This is why targeting the right audience is crucial. Remember, you’re not after clicks on your ad; your goal is to get as many conversions as possible.

Hence, laser-targeting the exact segment of the market, that’s interested in your solutions, is the most efficient and most profitable approach.

This way, you’ll spend less money on advertising, and will have a higher chance of converting these people into loyal customers.

So, take the time to gather the data and learn the defining characteristics of your ideal customer. Create a customer avatar, and use it as a baseline when selecting targeting for your ads.

The Sales Funnel Template, Strategy And Benefits

At this point, you should have a clearly defined goal, a strategy to engage your audience, and a reliable traffic source. So, now you simply need to flip the order around and string everything together.

sales funnel, sales funnel example, sales funnel stages, sales funnel template, sales funnel website, the sales funnel explained, sales funnel wiki, sales funnel strategy, what is a marketing sales funnelIn other words, you need to create and launch the ad, link it to your landing page, create the thank you page, and set up follow-up emails.

View all of these activities as separate tasks. That way, you won’t feel confused and overwhelmed, and you’ll have a decent micro funnel at the end.

Keep in mind; you’ll need to create a micro funnel for each separate goal and transition.

 

After that, all that’s left is to simply repeat the process, only this time using each micro funnel as one element of the final sales funnel.

Once you have the necessary micro funnels in place, it’s just a matter of stringing them together in the right order.

Depending on what micro funnel the prospect starts from, and where their buyer’s journey ends, there are multiple types of sales funnels:

  1. Opt-in to sale
  2. Opt-in to webinar sale
  3. Blog opt-in to sale
  4. Webinar to sale
  5. Video series to sale
  6. Consultation to sale

Conclusion On What Is A Sales Funnel

When creating your sales funnel, there are 2 things you must always keep in mind.

The first is your end goal, and the second is the product or service you’ll be offering.

For example, say you’re developing a software solution for other companies. You might offer a demo or a free trial in the opt-in micro funnel.

Further down the line, you can send out emails asking the prospects to upgrade to one of your paid plans. The goal, of course, is to get them to the final sale.

Hopefully, the steps I outlined in this article helped out clear some of the confusion regarding sales funnels. My aim was to help simplify the process and give you clear, actionable instructions you can follow to create your own sales funnel.

If you have any questions, or want to share your thoughts on the subject, feel free to let me know in the comments below!

Want to learn more about creating high-converting sales funnels? If you’re looking to automate your customer acquisition process, drive more sales, and scale your profits…

Then sign up for the FREE exclusive, limited-time Guru Funnels workshop.

You’ll get access to the exact same 7-step proprietary formula I use to attract 10-50 high ticket clients ($3k – $10k) a month.

Better yet, I’ll show you how to immediately implement it into your business to skyrocket your profits and dominate your industry.

Click here to register TODAY and reserve your spot, before it gets fully booked.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales funnel, sales funnel example, sales funnel stages, sales funnel template, sales funnel website, the sales funnel explained, sales funnel wiki, sales funnel strategy, what is a marketing sales funnel

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir onInstagram, YouTube , LinkedIn & FB Group...

 

What Is A Sales Funnel & How To Create One That Actually Makes Money?

What Is A Sales Funnel & How To Create One That Actually Makes Money?

So what is a sales funnel?… Well, If you’re even remotely interested in marketing your business online, then you’ve undoubtedly heard the term sales funnel.

The question, however, is do you fully understand what a sales funnel is? Can you utilize it’s full potential to generate sales and grow your business?

Remember how, back in high school or even college, you used to read a definition of a term? Then, after reading it, you got even more confused as to what the term actually means.

I see this happen in the digital world quite often. There are so many terms and phrases being thrown around, it’s easy for a newbie to get lost, confused, and overwhelmed.

Various definitions of a sales funnel are circulating the web. It’s almost as if every other marketer has their own interpretation.

If you’re relatively new to the marketing world, these definitions will likely only add to the confusion.

So, my goal with this article is to give you a simply, down-to-earth, easy to understand explanation of a sales funnel.

But, we won’t just be talking about what a sales funnel is… I’m also going to talk about how to create one that will actually generate a decent income.

So, let’s jump right in! 

What Is A Sales Funnel? 

To fully utilize a sales funnel, you have to understand the fundamental marketing concepts behind it.

It’s not enough to simply jumble together a bunch of web pages and emails, and hope for the best.

Funnels today are kind of like websites were some 15 years ago.

Back then people were asking “What do you think, do I need one?”

Now, you’d probably laugh at these kinds of questions. There’s no business today that doesn’t have a website.

It’s the same thing with funnels.

Like Russel Brunson explains in the video below: “Funnels are the future. They are the evolution of websites.”

Register for the upcoming FREE Sales Funnels Webclass By Shaqir Hussyin; 7 Steps To 7 Figures >>> www.Funnels.com <<<

So, if you’re wondering whether you need a funnel, the answer is pretty straight forward: Absolutely!

That said, there’s one key concept you need to understand to fully comprehend the role funnels play in today’s online marketplace:

“Whoever can spend the most amount of money to acquire a customer wins.” – Dan Kennedy 

This is one of the crucial things to understand in business and marketing.

To be profitable, you need to earn more money than you’re spending.

That’s just common sense, right?

The thing is, this is what crushes so many entrepreneurial dreams.

Let me explain using Russel’s potato gun example…

He was selling a video on how to create a potato gun for $37 dollars.

The bulk of his traffic came from running ads on Google.

At first, the ad spend was $10, so he made a comfortable $27 profit with each sale.

The trouble began when the competition grew and Google updated it’s algorithms.

Practically overnight, the same ads he was running no longer cost $10. Instead, he now had to spend $50 on advertising.

Which mean, with 1 sale per day, he was actually losing $13.

I’m sure you understand that’s not a sustainable business model…

So, what did Russel end up doing to get out of this situation?

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He Added Upsells

Instead of giving up on his business, Russel found an ingenuous way to keep the ads running while still making money.

And it was through upsells. Basically, what he did was create a kit that contained all the stuff needed to create the potato gun.

He sold it for $197. So, whenever someone purchased the DVD, they would be redirected to a page where they could complement their order with the potato gun kit.

Of course, not everyone bought the kit. But, one in three people did.

And he averaged 1 DVD sale per day. So, when you do the math, it’s $37 for the DVD + $197/3 for the upsell – the $50 for running the ads.

In other words, he was making $52 in profit every single day. That’s more than when the ads cost him just 10 bucks.

Although he didn’t know it at the time, this was his very first funnel.

That’s essentially what a funnel is. A series of strategically placed web pages, that promote all your different offers to customers.

And despite what you might think, the concept of funnels isn’t anything new. It’s not something you’re not used to; something you’re seeing for the first time.

In fact, brick & mortar businesses are leveraging the same principle. Take McDonald’s for example:

If they were just selling burgers, they’d actually be losing money. The money they spend to get you to the joint and order a burger is more than the price of the burger itself.

But I’m sure you’re familiar with the sentence: “Do you want fries and coke with that?”

And that’swhere they actually make money. That’s how their funnel works.

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Websites Vs Funnels

That’s the big secret, and the main difference between websites and funnels.

With funnels, you can add all these different upsells, cross-sells, and downsells.

These are simply complementary or similar products that your audience is highly likely to buy alongside their initial purchase.

This way, you can exponentially increase the lifetime value of each and every customer.

And, you can afford to spend more money than your competition to acquire customers.

Why? Simply because, in the end, you’re making more money than them.

That’s the big realization Russel had after creating his first funnel:

“Websites made me broke. Funnels made me money.”

The best part about funnels is that there are so many different ways to create them.

And, you can add funnels to virtually any type of business.

Why You Should Build A Funnel For Your Business

If you’re running a business with an online presence, you absolutely need a sales funnel.

Funnels are the secret. 

They are that powerful tool that will get you from breaking even to becoming profitable.

Funnels are the best and the fastest way to grow. They are what will allow you to scale your business.

You’ll make more money for every single purchase that comes into your funnel.

Obviously, there are different types of funnels, but that’s a different topic altogether.

Some funnels focus on generating leads, other’s sell products or generate applications so you can call the prospects on the phone…

The bottom line is, there are different funnels for different situations.

Regardless of what niche you’re in, and what your business revolves around, you can and should create a funnel.

It will help your business grow, and allow you to generate more leads and customers – which ultimately leads to higher profits.

Final Thoughts

People think that funnels are something mysterious and difficult to comprehend.

Yet, funnels are all around us. They’ve become the key concept in marketing, where people who utilize them realize this fact or not.

Offline businesses have funnels as well. They might be great or really bad, but they exist.

For example, a dentist would run ads on billboards or in magazines.

When people come into their office, they’d usually be greeted by someone at the reception desk.

This person will then talk about all the available options, and try to get them to schedule an appointment.

After that happens, they take them to the next step, then the next step, and so on.

Every business has this. The funnel is essentially a process that you’re using to convert someone from a visitor/prospect into a customer.

It takes them on a journey step-by-step, where they get introduced to the different products and/or services you’re offering.

Online funnels are the same thing. The only real difference is that the interaction is happening in an online environment.

That’s what a sales funnel is.

Need Help Creating A Powerful & Profitable Sales Funnel?

I’m sure that, by now, you understand why you need a sales funnel.

But, you probably lack the technical skills and experience to create one…

That’s where I can step in and offer you an opportunity you can’t refuse!

I’m willing to share with you my step-by-step formula for creating powerful sales funnels that get results.

It’s the same system I’m using to attract premium clients, generate high-ticket sales, and scale my business.

The best part about it is that requires no technical skills whatsoever.

You can simply copy & paste my proven system to start getting results.

If you’d like to learn more about my 7-step passive income system, then I invite you to join my exclusive FREE training where I explain everything in detail.

This is a limited-time offer, so make sure to reserve your spot while you still can.

Best of luck in all your future business endeavors!

Shaqir Hussyin 😉

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales funnel, sales funnel stages, sales funnel template, sales funnel examples, sales funnel website, ecommerce sales funnel, email sales funnel, what is a marketing sales funnel, sales funnel explained

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group...