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3 Tips To Start Hosting Amazing Webinars That Sell

Webinars are an awesome marketing tool for a multitude of reasons. One of them being direct interaction with your webinar audience.

Unlike most other forms of communication in the digital environment, webinars give your target audience an opportunity to converse with the face behind the brand.

In doing so, they provide several benefits to you as a business owner, marketer, or an entrepreneur.

Mainly, they enable you to build and nurture a trust-based relationship with your webinar audience.

You also get to share your knowledge and expertise on the subject, thus positioning yourself as an authority in your field.

Furthermore, webinars allow you to hone in on your audience’s wants, needs, problems, goals, and pain points.

All the benefits aside, most people still have an aversion towards webinars. I’m guessing it’s mostly due to the fear of stepping out of their comfort zone.

Or, the feeling that their public skills might be lacking, so their presentation won’t be good and they’ll just embarrass themselves in front of potential customers.

And I’m not saying these fears aren’t justified. I was certainly nervous for the first dozen or so webinars I hosted.

But the thing is, you need to learn how to overcome these obstacles. It’s a shame to have such a powerful tool at your disposal, and to simply disregard it.

So, how can you fight the anxiety, clear the confusion, and build up the necessary confidence?

Well, you can start by following these 3 simple tips:

Drop The Word “Webinar” 

Sometimes, the word “webinar” itself can sound scary.

You might subconsciously believe it’s something complicated, and difficult to pull of.

Instead, think of it as having a chat with friends, family, or colleagues on Skype.

Webinars are actually quite similar to a Skype conference call.

Whether you’re using GoToWebinar, Google Hangouts, or Free Conference Call, the process is pretty much the same.

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It’s just a bunch of people using the same software to tune in and listen to what you have to say.

The only real difference is that you’ll be using a pre-written script to deliver content to the audience.

It’s kind of like having a group coaching session. There’s no need to make it appear harder than it actually is.

So, drop the word webinar, and focus on what it is you’ll be doing – presenting valuable, relevant content to the webinar audience.

To start hosting a webinar you’ll need a couple of things:

  • A working microphone
  • A reliable internet connection
  • Webinar software
  • An audience

That’s all you have to worry about for now. Further down the line, you might be hosting more advanced webinars.

But, for now, this will suffice. If you have the technical requirements to run a video call, then you have everything you need to host a webinar.

Rehearse The Presentation

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The worst thing you can do is show up to your own webinar completely unprepared.

There’ll be a lot of pauses, where you’ll have to stop to remind yourself what it is you should be talking about next.

And, your audience will be able to tell that you didn’t exactly plan the session out. Not to mention that they’ll be extremely annoyed with the constant “uhms”.

You’d rather want to avoid these awkward situations. And the best way to do it is by rehearsing the presentation.

In that regard, your first session doesn’t have to be in front of your audience.

You can practice hosting the webinar in front of your friends & colleagues first.

Then, depending on their feedback, you might adjust the presentation and, if necessary, work on improving your delivery.

Just remember, you don’t want to overdo it. If you rehearse the webinar too many times, to the point where you know every sentence by heart, you’ll sound robotic, monotonous, and as if you were reading off of a piece of paper.

Additionally, this will help you familiarize with the webinar software you opt for. And, you’ll also ensure that you’ve got the technical aspects taken care of.

A couple of things to pay attention to are:

  • Did you start the presentation on time?
  • Could attendees clearly hear you and see your screen?
  • Were you able to receive questions live and answer them?

Once you double-check everything to ensure it’s working properly, it’s time to bolster your confidence.

Mentally Prepare For The Q&A Part

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Q&A on webinars is no joke. This is where your knowledge on the subject is “tested”, so to speak.

So, it’s no surprise that a lot of marketers experience the impostor syndrome when hosting webinars.

In short, this refers to the feeling that you’re not good enough and don’t deserve to be in the position you’re in.

 

Which is the complete opposite of the effect you want to have. You want to be perceived as an authority.

Hence, you need to be able to answer the audience’s questions with full confidence.

But, here’s the thing. They’ll either be asking questions related to the topic you’re covering on the webinar, or the offer you’ll be pitching.

This is all stuff you should be able to answer when someone wakes you in the middle of the night.

That said, you can fight that impostor feeling by preparing yourself for the Q&A.

After rehearsing with friends/colleagues, urge them to ask questions.

This way, you’ll at least have some idea what types of questions you can expect from your audience.

Of course, you should always thoroughly research the subject you’ll be covering.

But, that’s something you’ll need to do regardless, if you’re hoping to deliver value on the webinar.

Additionally, you can always ask attendees to send questions beforehand. Or, check out the questions your existing customers often ask.

In the event that you can’t provide an answer on the webinar, don’t panic. You can always say that you’re not sure, but you’ll let them know when you find out.

Just ask the person to leave you their email address, and send them the answer at a later time. It’s perfectly acceptable.

Final Thoughts

Hopefully, these 3 tips managed to convince you to start using webinars in your business.

That said, these are just the basics that will help you get started.

If you want to learn how to create and deliver powerful, compelling webinars, without feeling awkward about it…

Then I invite you to join the Wealth Academy Webinar Marketing Specialist Certification Program.

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive sales.

Click here to discover how you can launch yourself as a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Proven Way To Sell On A Webinar Fast

Have you ever tried hosting a webinar for your audience before? What was your experience like?

Webinars are one of my favorite ways to sell my audience on my products & services.

They’re my “secret weapon”, since I use them to promote $1,000 – $10k+ high ticket offers. And, they’ve been working exceptionally well so far for me.

However, I noticed something peculiar while hosting hundreds of webinars.

It’s that the audience sometimes feel a level of uneasiness during the presentation.

And it’s caused by them knowing that, although they’re receiving insanely valuable content for free… There’s bound to be a product pitch towards the end.

What Kind Of Impact Does This Have On The Attendees?

Although they won’t verbally express it, you can bet that most of them will start thinking:

“What’s this guy’s play? What is he trying to sell me?”

It’s no secret that this is how webinars work. I know it, you know it, your audience knows it.

Nobody’s going to go out of their way to make room for a webinar in their schedule, if they’re not getting something out of it.

From the hosts perspective, that’s an opportunity to pitch one of their products and services directly.

Apart from establishing themselves as an authority, and improving the relationship with their audience, obviously.

However, selling is still the primary focus. Nobody has to explicitly say it, everyone on the webinar is aware that this part is coming at some point.

That’s why I wholeheartedly believe that there is a right way, and a wrong way to sell on the webinar.

The wrong way being keeping your attendees in the dark.

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Your offer shouldn’t be kept a mystery throughout the webinar.

It’ll just make the audience uneasy and anxious, because they have no idea what it is that you’ll be trying to sell them.

Fear might be a strong word here…

But, there’s always that creeping sense of dread, which comes from the fact that you might be hard selling them on something they’re not interested in.

 

And the problem with this is that you’re actually dissuading them from buying.

And you’re doing so before you even get to explain what the product/service actually is.

Now, how does this problem arise, in the first place?

The Misconception About The Webinar Offer

The problem is a result of a common misconception about the webinar offer.

Too many people believe that they shouldn’t mention the offer before the pitch itself.

Which obviously isn’t the optimal approach, if you’re aware of the “webinar anxiety” attendees experience.

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Hence, instead of briefly explaining the offer at the beginning of the presentation, they do the complete opposite.

They’re doing everything in their power to make the offer a “secret”. Which is ridiculous, if you ask me.

Like I said, pretty much everyone knows that there’s going to be an offer at some point.

So, what do you gain from keeping the offer a secret? Absolutely nothing.

In fact, you’re only losing the interest of the attendees.

They’ll be focused on trying to figure out what the offer is, rather than paying close attention to the content you’re sharing on the presentation.

Even if that’s not the case, the transition between valuable, relevant content and a hard pitch isn’t exactly smooth.

I’ve said this a countless times before… Nobody, and I mean nobodylikes having products “shoved down their throat”.

Sadly, that’s exactly what the vast majority of people do on their webinars. But, just stop for a second and think about how it looks from an attendee’s perspective.

You’re being friendly, helpful, and informative throughout the entire presentation… And than BOOM! All of a sudden you turn into a sleazy salesman that won’t take no for an answer.

Most people won’t take kindly to this sudden change in demeanor.

Not to mention that, if you’ve waited till the last moment to start pitching… You aren’t exactly giving the prospects enough time to make an informed decision.

And, what’s to stop them from leaving the webinar once the pitch starts?

They’ve already consumed all the content…

The Right Way To Sell On A Webinar

The solution to this problem practically presents itself.

If the problem arises from the audience not knowing about the offer, the answer is obvious.

You should tell them about the offer up front. Ideally, you want to briefly explain what it’s about, during the introduction segment.

Start by introducing yourself and your company. Then, talk about the topics you’ll be covering on the webinar.

And lastly, before you dive in, simply introduce the offer to put the attendees’ minds at ease.

You don’t have to go into much detail. At the start, it’s enough to just tell them what the product is and what it can do for them.

You’ll have plenty of time to thoroughly explain it later.

A few sentences will suffice, for now. It’s enough to give the audience a general idea of what the offer is.

Then, they’ll be ready for it once you’ve gotten to the pitch.

They won’t be caught off guard, and those people who are interested to learn more about it will surely stick around to hear what you have to say.

This will alleviate their anxiety, and in turn – boost your sales!

Simply telling your attendees what you’re selling at the beginning of the webinar doesn’t just erase anxiety, it boosts sales.

The More Opportunities You Give Them To Buy, The More Sales You’ll Accrue 

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This is another reason why you want to introduce your offer both at the start and end of the webinar.

You’re doubling the chances that the audience will check it out, and potentially buy it.

By also introducing your offer at the start, you are:

  1. Eliminating offer anxiety.Attendees can now pay full attention to the content, without worrying about what the offer is and when you’ll start pitching it.
  2. Showing respect for the audience.It shows that you respect the customers and value your time. You’re not insulting their intelligence by pretending that there’s no offer.
  3. Giving them time to deliberate. By introducing the offer at the beginning, you’re essentially giving them the duration of the entire webinar to think it through and decide whether it’s something that piques their interest.
  4. Increasing your chances of closing sales. After you’ve introduced the offer, you can mention it at any point during the webinar. By relating it to the content, you’re making sure it stays top of mind, and emphasizing on it’s importance – thus, boosting your chances of closing sales.
  5. Alleviating potential sticker shock. This is particularly true for high ticket offers. People might be dumbfounded when they hear the price of couple hundred (or thousand) dollars for your high ticket product/service. However, if you mention it at the beginning, you have the rest of the webinar to showcase its value. This will help justify the high price, and it won’t come as a shock to the audience.

Final Thoughts

There you have it – a single, simple tweak that will help you sell way more on your webinars.

Have you ever experienced webinar anxiety yourself? Or, have you attended a webinar where the offer was in the clear from the get-go?

If you have any comments, questions, feedback, or even random thoughts – let me know in the comments below!

Want to learn all about crafting and presenting a compelling webinar that sells?

Then join the Wealth Academy Webinar Specialist Certification Program! 

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive high ticket sales.

Click here to discover how you can launch yourself as a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

webinar, webinar software, webinar definition, webinar free, webinar app, join webinar, how to create a webinar, webinar hosting, how to sell on a webinar

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online. 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.