Posts

3 Tips To Start Hosting Amazing Webinars That Sell

Webinars are an awesome marketing tool for a multitude of reasons. One of them being direct interaction with your webinar audience.

Unlike most other forms of communication in the digital environment, webinars give your target audience an opportunity to converse with the face behind the brand.

In doing so, they provide several benefits to you as a business owner, marketer, or an entrepreneur.

Mainly, they enable you to build and nurture a trust-based relationship with your webinar audience.

You also get to share your knowledge and expertise on the subject, thus positioning yourself as an authority in your field.

Furthermore, webinars allow you to hone in on your audience’s wants, needs, problems, goals, and pain points.

All the benefits aside, most people still have an aversion towards webinars. I’m guessing it’s mostly due to the fear of stepping out of their comfort zone.

Or, the feeling that their public skills might be lacking, so their presentation won’t be good and they’ll just embarrass themselves in front of potential customers.

And I’m not saying these fears aren’t justified. I was certainly nervous for the first dozen or so webinars I hosted.

But the thing is, you need to learn how to overcome these obstacles. It’s a shame to have such a powerful tool at your disposal, and to simply disregard it.

So, how can you fight the anxiety, clear the confusion, and build up the necessary confidence?

Well, you can start by following these 3 simple tips:

Drop The Word “Webinar” 

Sometimes, the word “webinar” itself can sound scary.

You might subconsciously believe it’s something complicated, and difficult to pull of.

Instead, think of it as having a chat with friends, family, or colleagues on Skype.

Webinars are actually quite similar to a Skype conference call.

Whether you’re using GoToWebinar, Google Hangouts, or Free Conference Call, the process is pretty much the same.

webinar, webinars, free webinars, how to create a webinar, webinar hosting, how to host a webinar, webinar software, go to webinar

It’s just a bunch of people using the same software to tune in and listen to what you have to say.

The only real difference is that you’ll be using a pre-written script to deliver content to the audience.

It’s kind of like having a group coaching session. There’s no need to make it appear harder than it actually is.

So, drop the word webinar, and focus on what it is you’ll be doing – presenting valuable, relevant content to the webinar audience.

To start hosting a webinar you’ll need a couple of things:

  • A working microphone
  • A reliable internet connection
  • Webinar software
  • An audience

That’s all you have to worry about for now. Further down the line, you might be hosting more advanced webinars.

But, for now, this will suffice. If you have the technical requirements to run a video call, then you have everything you need to host a webinar.

Rehearse The Presentation

webinar, webinars, free webinars, how to create a webinar, webinar hosting, how to host a webinar, webinar software, go to webinar

The worst thing you can do is show up to your own webinar completely unprepared.

There’ll be a lot of pauses, where you’ll have to stop to remind yourself what it is you should be talking about next.

And, your audience will be able to tell that you didn’t exactly plan the session out. Not to mention that they’ll be extremely annoyed with the constant “uhms”.

You’d rather want to avoid these awkward situations. And the best way to do it is by rehearsing the presentation.

In that regard, your first session doesn’t have to be in front of your audience.

You can practice hosting the webinar in front of your friends & colleagues first.

Then, depending on their feedback, you might adjust the presentation and, if necessary, work on improving your delivery.

Just remember, you don’t want to overdo it. If you rehearse the webinar too many times, to the point where you know every sentence by heart, you’ll sound robotic, monotonous, and as if you were reading off of a piece of paper.

Additionally, this will help you familiarize with the webinar software you opt for. And, you’ll also ensure that you’ve got the technical aspects taken care of.

A couple of things to pay attention to are:

  • Did you start the presentation on time?
  • Could attendees clearly hear you and see your screen?
  • Were you able to receive questions live and answer them?

Once you double-check everything to ensure it’s working properly, it’s time to bolster your confidence.

Mentally Prepare For The Q&A Part

webinar, webinars, free webinars, how to create a webinar, webinar hosting, how to host a webinar, webinar software, go to webinar

 

Q&A on webinars is no joke. This is where your knowledge on the subject is “tested”, so to speak.

So, it’s no surprise that a lot of marketers experience the impostor syndrome when hosting webinars.

In short, this refers to the feeling that you’re not good enough and don’t deserve to be in the position you’re in.

 

Which is the complete opposite of the effect you want to have. You want to be perceived as an authority.

Hence, you need to be able to answer the audience’s questions with full confidence.

But, here’s the thing. They’ll either be asking questions related to the topic you’re covering on the webinar, or the offer you’ll be pitching.

This is all stuff you should be able to answer when someone wakes you in the middle of the night.

That said, you can fight that impostor feeling by preparing yourself for the Q&A.

After rehearsing with friends/colleagues, urge them to ask questions.

This way, you’ll at least have some idea what types of questions you can expect from your audience.

Of course, you should always thoroughly research the subject you’ll be covering.

But, that’s something you’ll need to do regardless, if you’re hoping to deliver value on the webinar.

Additionally, you can always ask attendees to send questions beforehand. Or, check out the questions your existing customers often ask.

In the event that you can’t provide an answer on the webinar, don’t panic. You can always say that you’re not sure, but you’ll let them know when you find out.

Just ask the person to leave you their email address, and send them the answer at a later time. It’s perfectly acceptable.

Final Thoughts

Hopefully, these 3 tips managed to convince you to start using webinars in your business.

That said, these are just the basics that will help you get started.

If you want to learn how to create and deliver powerful, compelling webinars, without feeling awkward about it…

Then I invite you to join the Wealth Academy Webinar Marketing Specialist Certification Program.

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive sales.

Click here to discover how you can launch yourself as a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

webinar, webinars, free webinars, how to create a webinar, webinar hosting, how to host a webinar, webinar software, go to webinar

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Proven Way To Sell On A Webinar Fast

Have you ever tried hosting a webinar for your audience before? What was your experience like?

Webinars are one of my favorite ways to sell my audience on my products & services.

They’re my “secret weapon”, since I use them to promote $1,000 – $10k+ high ticket offers. And, they’ve been working exceptionally well so far for me.

However, I noticed something peculiar while hosting hundreds of webinars.

It’s that the audience sometimes feel a level of uneasiness during the presentation.

And it’s caused by them knowing that, although they’re receiving insanely valuable content for free… There’s bound to be a product pitch towards the end.

What Kind Of Impact Does This Have On The Attendees?

Although they won’t verbally express it, you can bet that most of them will start thinking:

“What’s this guy’s play? What is he trying to sell me?”

It’s no secret that this is how webinars work. I know it, you know it, your audience knows it.

Nobody’s going to go out of their way to make room for a webinar in their schedule, if they’re not getting something out of it.

From the hosts perspective, that’s an opportunity to pitch one of their products and services directly.

Apart from establishing themselves as an authority, and improving the relationship with their audience, obviously.

However, selling is still the primary focus. Nobody has to explicitly say it, everyone on the webinar is aware that this part is coming at some point.

That’s why I wholeheartedly believe that there is a right way, and a wrong way to sell on the webinar.

The wrong way being keeping your attendees in the dark.

webinar, webinar software, webinar definition, webinar free, webinar app, join webinar, how to create a webinar, webinar hosting, how to sell on a webinar

Your offer shouldn’t be kept a mystery throughout the webinar.

It’ll just make the audience uneasy and anxious, because they have no idea what it is that you’ll be trying to sell them.

Fear might be a strong word here…

But, there’s always that creeping sense of dread, which comes from the fact that you might be hard selling them on something they’re not interested in.

 

And the problem with this is that you’re actually dissuading them from buying.

And you’re doing so before you even get to explain what the product/service actually is.

Now, how does this problem arise, in the first place?

The Misconception About The Webinar Offer

The problem is a result of a common misconception about the webinar offer.

Too many people believe that they shouldn’t mention the offer before the pitch itself.

Which obviously isn’t the optimal approach, if you’re aware of the “webinar anxiety” attendees experience.

webinar, webinar software, webinar definition, webinar free, webinar app, join webinar, how to create a webinar, webinar hosting, how to sell on a webinar

Hence, instead of briefly explaining the offer at the beginning of the presentation, they do the complete opposite.

They’re doing everything in their power to make the offer a “secret”. Which is ridiculous, if you ask me.

Like I said, pretty much everyone knows that there’s going to be an offer at some point.

So, what do you gain from keeping the offer a secret? Absolutely nothing.

In fact, you’re only losing the interest of the attendees.

They’ll be focused on trying to figure out what the offer is, rather than paying close attention to the content you’re sharing on the presentation.

Even if that’s not the case, the transition between valuable, relevant content and a hard pitch isn’t exactly smooth.

I’ve said this a countless times before… Nobody, and I mean nobodylikes having products “shoved down their throat”.

Sadly, that’s exactly what the vast majority of people do on their webinars. But, just stop for a second and think about how it looks from an attendee’s perspective.

You’re being friendly, helpful, and informative throughout the entire presentation… And than BOOM! All of a sudden you turn into a sleazy salesman that won’t take no for an answer.

Most people won’t take kindly to this sudden change in demeanor.

Not to mention that, if you’ve waited till the last moment to start pitching… You aren’t exactly giving the prospects enough time to make an informed decision.

And, what’s to stop them from leaving the webinar once the pitch starts?

They’ve already consumed all the content…

The Right Way To Sell On A Webinar

The solution to this problem practically presents itself.

If the problem arises from the audience not knowing about the offer, the answer is obvious.

You should tell them about the offer up front. Ideally, you want to briefly explain what it’s about, during the introduction segment.

Start by introducing yourself and your company. Then, talk about the topics you’ll be covering on the webinar.

And lastly, before you dive in, simply introduce the offer to put the attendees’ minds at ease.

You don’t have to go into much detail. At the start, it’s enough to just tell them what the product is and what it can do for them.

You’ll have plenty of time to thoroughly explain it later.

A few sentences will suffice, for now. It’s enough to give the audience a general idea of what the offer is.

Then, they’ll be ready for it once you’ve gotten to the pitch.

They won’t be caught off guard, and those people who are interested to learn more about it will surely stick around to hear what you have to say.

This will alleviate their anxiety, and in turn – boost your sales!

Simply telling your attendees what you’re selling at the beginning of the webinar doesn’t just erase anxiety, it boosts sales.

The More Opportunities You Give Them To Buy, The More Sales You’ll Accrue 

webinar, webinar software, webinar definition, webinar free, webinar app, join webinar, how to create a webinar, webinar hosting, how to sell on a webinar

This is another reason why you want to introduce your offer both at the start and end of the webinar.

You’re doubling the chances that the audience will check it out, and potentially buy it.

By also introducing your offer at the start, you are:

  1. Eliminating offer anxiety.Attendees can now pay full attention to the content, without worrying about what the offer is and when you’ll start pitching it.
  2. Showing respect for the audience.It shows that you respect the customers and value your time. You’re not insulting their intelligence by pretending that there’s no offer.
  3. Giving them time to deliberate. By introducing the offer at the beginning, you’re essentially giving them the duration of the entire webinar to think it through and decide whether it’s something that piques their interest.
  4. Increasing your chances of closing sales. After you’ve introduced the offer, you can mention it at any point during the webinar. By relating it to the content, you’re making sure it stays top of mind, and emphasizing on it’s importance – thus, boosting your chances of closing sales.
  5. Alleviating potential sticker shock. This is particularly true for high ticket offers. People might be dumbfounded when they hear the price of couple hundred (or thousand) dollars for your high ticket product/service. However, if you mention it at the beginning, you have the rest of the webinar to showcase its value. This will help justify the high price, and it won’t come as a shock to the audience.

Final Thoughts

There you have it – a single, simple tweak that will help you sell way more on your webinars.

Have you ever experienced webinar anxiety yourself? Or, have you attended a webinar where the offer was in the clear from the get-go?

If you have any comments, questions, feedback, or even random thoughts – let me know in the comments below!

Want to learn all about crafting and presenting a compelling webinar that sells?

Then join the Wealth Academy Webinar Specialist Certification Program! 

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive high ticket sales.

Click here to discover how you can launch yourself as a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

webinar, webinar software, webinar definition, webinar free, webinar app, join webinar, how to create a webinar, webinar hosting, how to sell on a webinar

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online. 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

How To Host A Webinar 2019

Although I’m a huge fan of webinar. I’ve had some amazing success with them in the past, I want to be clear about one thing…

You shouldn’t just create and host webinars out of the blue. They take a considerable amount of time, effort, planning, promotion, and content creation to pull off.

Don’t get me wrong…

Hosting gotowebinars can be a valuable asset when it comes to boosting audience engagement, generating qualified leads, and closing sales.

However, there’s a time and place for everything. Before you decide when to host a webinar, you need to think about where your business is at the moment and what goal you want to accomplish with the webinar.

If the topic you want to cover on the webinar aligns with your current business goals, then go for it! If not, it might be better to concentrate your efforts on other content types. Yo can choose content such as writing new blog posts or creating a lead magnet.

So, when is the best time to host a webinar?

Let’s take a look…

Best Time Day And Time To Host A Gotowebinar Backed By Webinar Statistics

According to a study done by on24.com for webinar best practices concluded the following diagram below.

In the US, the best days of the week to host a webinar are generally Wednesday or Thursday. If you expect a coast-to-coast audience, the best time to host a webinar tends to be 11am PT/2pm ET, which avoids lunch and commute hours for most attendees.
gotowebinar webinar time webinar hosting best webinar tittles webinar best practices best day of the week

How To Host A Webinar And Webinar Best Practices 2018

Live webinars are great because they allow your target audience to actively participate in the conversation.

They allow you to directly connect with your audience and give them an opportunity to voice their opinions. They also get clarification and immediately get answers to their questions.

gotowebinar webinar time webinar hosting best webinar tittles webinar best practices best day of the week

You’re also getting valuable insights on their biggest challenges & pain points, which will inevitably prove useful for creating content and advertising campaigns in the future, or even structuring new offers.

By hosting a webinar on a specific topic and encouraging interaction, you’ll create a buzz around that topic. Getting people talking about your solution (product or service) a particular problem your audience is facing.

Furthermore, webinars can help you form a stronger relationship with your prospects. Not to mention positioning yourself as an expert and a leader in their eyes and gain their trust.

That’s why webinars are a great way to introduce people to your business, raise brand awareness, and build credibility.

How to Design a Webinar to Engage Your Audience from Beginning to End

Step #1. You Can Hold A Meaningful Q&A Session

Are you getting a lot of questions from your target audience regarding a certain topic?

Instead of replying to each of them individually or simply directing them to the Q&A section of your website, you can host a webinar and provide the answers through a live Q&A session.

gotowebinar webinar time webinar hosting best webinar tittles webinar best practices best day of the week

If you’re planning on covering a complex topic on the webinar, your audience will greatly appreciate the fact that they are able to ask questions throughout the presentation, and get immediate answers.

Step #2. The Audience Requires A Detailed Explanation

gotowebinar webinar time webinar hosting best webinar tittles webinar best practices best day of the week

Sometimes, your audience might find one of your products or services slightly confusing. Most of the time this happens after they read about it on one of your website pages.

While you can go out of your way to create a detailed step-by-step guide that explains how the audience can solve a particular problem using your solution.

You will have a much higher impact explaining it directly to them on a short webinar.

That way, you don’t have to blindly guess what it is they find confusing, but can ask your audience directly.

You can provide answers to their questions, clear the confusion and clearly convey the benefits of your product or service.

Step #3. You Have An Expert At Your Disposal

If you can reach out and convince a renowned expert to invest an hour of their time to join you on the presentation.  You can definitely go for it.

Your webinar, just like any other piece of content needs to provide massive value to your target audience. Rest assured that your audience will recognize and appreciate the effort needed to get an expert on board. They will see that your providing them with the valuable information first-hand.

However, one thing to keep in mind is that…You and your team will have to do most of the heavy lifting for this partnership to be a success.

You’ll need to have a presentation, slides, and script ready, and only ask the expert to share their thoughts and experiences on the topic you’re covering on the webinar.

When You Shouldn’t Host A Webinar And How Long Should A Webinar Last?

Like I mentioned at the beginning of the post, depending on the topic you want to cover, webinars might not be the go-to type of content for.

Certain topics justify taking an hour or two of your schedule to attend a webinar, while others can be sufficiently explained through a simple blog post you can read in 5 minutes.

The average webinar is around 45 minutes, with some presentations going up to 60 minutes and beyond. Speakers normally present for 30 minutes then leave 10-15 minutes at the end to answer audience questions.

So everything depends on the topic you plan to cover. Imagine if I covered this exact same topic on an hour-long webinar. Would you sit through the entire presentation to learn when you should host a webinar?

My guess is – probably not.

What I’m saying is that if a certain topic doesn’t require an hour to explain, it’s better to rely on a different type of content, which requires less time and effort to create (like a blog post, Infographic, free PDf, etc.), but still gets your message across.

Are Webinars Interactive?

A webinar’s strong suit is the ability to have the audience interact with you and the content you’re presenting.

If, however, your content amounts to huge chunks of texts on the slides or a heavy educational piece, you might want to reconsider delivering it through a webinar.Your audience needs to be engaged and attentive throughout the entire presentation, and boring content simply won’t do the trick.


gotowebinar webinar time webinar hosting best webinar tittles webinar best practices best day of the week

It might still hold a ton of useful information, in which case you’re better off presenting it as a written piece people can go through at their own pace.

You’re Targeting A Global Audience

Webinars require people to tune in at the exact time and date, in order to join the presentation. Over the past years video has become a dominant force among internet users (you can see the stats by statista.com below). This is why a lot of entrepreneurs do not hesitate to present and promote their product or content via gotowebinars. 

 

gotowebinar webinar time webinar hosting best webinar tittles webinar best practices best day of the week

Unless you’re running automated webinars, it’s next-to-impossible to figure out a time that would work for people in all the different time zones.

If the majority of your target audience is in the U.S. for example, then you’ll have no trouble determining the most convenient time for them.

For the audience at different geographic locations, that couldn’t attend the webinar due to the time difference, you can host a webinar replay which they can watch whenever they have an hour or two to spare.

Or, you can even repurpose the webinar content and turn it into a resource that your audience can download and consume at any given point in time.

Conclusion On How To Host A Webinar

There are a few questions you can ask yourself to determine whether it’s a good idea to host a webinar on a specific topic.

First, you need to take a closer look at the topic itself, and see if it justifies spending the time and resources necessary to create a webinar around it.

Then, try and look at the topic and the content you’re planning on creating through your audience’s eyes. Can they interact with it?

Will they find it valuable and entertaining?

Is there enough content to keep them occupied for an entire hour?

Finally, think about the goal you want to accomplish and where your business is at the moment.

Sometimes, it pays off to invest your marketing efforts elsewhere. This allows you to hold off on hosting the webinar, until the right opportunity presents your content or offer.

Want to learn how to leverage the full potential of webinars to grow your business and scale your profits?

Then I invite you to join our Webinar Marketing Specialist Certification Program.

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive sales.

Click here to enroll today and discover how you can become a Wealth Academy Certified Webinar Marketing Specialist.

About The Author 

Your Millionaire Mentor, Shaqir Hussyin

gotowebinar webinar time webinar hosting best webinar tittles webinar best practices best day of the week

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com, nicknamed the “Backpack Millionaire”. He’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

You can check out his signature program which is now available at: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader whose work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn& FB Group.