Why is it important to build relationships with customers? One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.
Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.
But how do you go about building that trust?
Use Content To Enhance Customer Relationship
Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.
This can be through video, text and or visual format for your different target audiences.
One Client Relationship Building Skills Is Converting Data Into Visual Form
For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.
Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.
Be Transparent To Maintain Good Customer Relationship
Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.
Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.
Use Pictures To Boost Social Media Relationships
Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.
Mind Your Manners With Social Media Followers
Being polite and courteous go a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a please.
Accepting Criticism Builds Trust With Clients
The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.
Have Fun & Use Customers Quotes
This is social media after all, isn’t it? You’re connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!
Be Adventurous With New Strategies & Benefits
Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.
Be Responsive And Respectful Good Customer Relationship In An Organisation
Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.
Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience.
Being on social media all day and keeping your followers engaged could be quite hectic. The physical inactivity could cause you to develop pain in your hands and feet.
About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of Shaqirhussyin.com & Funnels.com Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available at: CreateDigitalCourse.comspecially designed for aspiring entrepreneurs wanting to start their online business with their very own high paying product.
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader you can meet in person. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.