Webinars are an awesome marketing tool for a multitude of reasons. One of them being direct interaction with your webinar audience.
Unlike most other forms of communication in the digital environment, webinars give your target audience an opportunity to converse with the face behind the brand.
In doing so, they provide several benefits to you as a business owner, marketer, or an entrepreneur.
Mainly, they enable you to build and nurture a trust-based relationship with your webinar audience.
You also get to share your knowledge and expertise on the subject, thus positioning yourself as an authority in your field.
Furthermore, webinars allow you to hone in on your audience’s wants, needs, problems, goals, and pain points.
All the benefits aside, most people still have an aversion towards webinars. I’m guessing it’s mostly due to the fear of stepping out of their comfort zone.
Or, the feeling that their public skills might be lacking, so their presentation won’t be good and they’ll just embarrass themselves in front of potential customers.
And I’m not saying these fears aren’t justified. I was certainly nervous for the first dozen or so webinars I hosted.
But the thing is, you need to learn how to overcome these obstacles. It’s a shame to have such a powerful tool at your disposal, and to simply disregard it.
So, how can you fight the anxiety, clear the confusion, and build up the necessary confidence?
Well, you can start by following these 3 simple tips:
Drop The Word “Webinar”
Sometimes, the word “webinar” itself can sound scary.
You might subconsciously believe it’s something complicated, and difficult to pull of.
Instead, think of it as having a chat with friends, family, or colleagues on Skype.
Webinars are actually quite similar to a Skype conference call.
Whether you’re using GoToWebinar, Google Hangouts, or Free Conference Call, the process is pretty much the same.
It’s just a bunch of people using the same software to tune in and listen to what you have to say.
The only real difference is that you’ll be using a pre-written script to deliver content to the audience.
It’s kind of like having a group coaching session. There’s no need to make it appear harder than it actually is.
So, drop the word webinar, and focus on what it is you’ll be doing – presenting valuable, relevant content to the webinar audience.
To start hosting a webinar you’ll need a couple of things:
- A working microphone
- A reliable internet connection
- Webinar software
- An audience
That’s all you have to worry about for now. Further down the line, you might be hosting more advanced webinars.
But, for now, this will suffice. If you have the technical requirements to run a video call, then you have everything you need to host a webinar.
Rehearse The Presentation
The worst thing you can do is show up to your own webinar completely unprepared.
There’ll be a lot of pauses, where you’ll have to stop to remind yourself what it is you should be talking about next.
And, your audience will be able to tell that you didn’t exactly plan the session out. Not to mention that they’ll be extremely annoyed with the constant “uhms”.
You’d rather want to avoid these awkward situations. And the best way to do it is by rehearsing the presentation.
In that regard, your first session doesn’t have to be in front of your audience.
You can practice hosting the webinar in front of your friends & colleagues first.
Then, depending on their feedback, you might adjust the presentation and, if necessary, work on improving your delivery.
Just remember, you don’t want to overdo it. If you rehearse the webinar too many times, to the point where you know every sentence by heart, you’ll sound robotic, monotonous, and as if you were reading off of a piece of paper.
Additionally, this will help you familiarize with the webinar software you opt for. And, you’ll also ensure that you’ve got the technical aspects taken care of.
A couple of things to pay attention to are:
- Did you start the presentation on time?
- Could attendees clearly hear you and see your screen?
- Were you able to receive questions live and answer them?
Once you double-check everything to ensure it’s working properly, it’s time to bolster your confidence.
Mentally Prepare For The Q&A Part
Q&A on webinars is no joke. This is where your knowledge on the subject is “tested”, so to speak.
So, it’s no surprise that a lot of marketers experience the impostor syndrome when hosting webinars.
In short, this refers to the feeling that you’re not good enough and don’t deserve to be in the position you’re in.
Which is the complete opposite of the effect you want to have. You want to be perceived as an authority.
Hence, you need to be able to answer the audience’s questions with full confidence.
But, here’s the thing. They’ll either be asking questions related to the topic you’re covering on the webinar, or the offer you’ll be pitching.
This is all stuff you should be able to answer when someone wakes you in the middle of the night.
That said, you can fight that impostor feeling by preparing yourself for the Q&A.
After rehearsing with friends/colleagues, urge them to ask questions.
This way, you’ll at least have some idea what types of questions you can expect from your audience.
Of course, you should always thoroughly research the subject you’ll be covering.
But, that’s something you’ll need to do regardless, if you’re hoping to deliver value on the webinar.
Additionally, you can always ask attendees to send questions beforehand. Or, check out the questions your existing customers often ask.
In the event that you can’t provide an answer on the webinar, don’t panic. You can always say that you’re not sure, but you’ll let them know when you find out.
Just ask the person to leave you their email address, and send them the answer at a later time. It’s perfectly acceptable.
Hopefully, these 3 tips managed to convince you to start using webinars in your business.
That said, these are just the basics that will help you get started.
If you want to learn how to create and deliver powerful, compelling webinars, without feeling awkward about it…
Then I invite you to join the Wealth Academy Webinar Marketing Specialist Certification Program.
The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive sales.
About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available:Max Income System; 14 Simple Steps To Making Your First Income Online
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.