Every business has got something to sell, be it a product, service, software, etc. However, simply having an amazing product or service doesn’t guarantee sales. In fact, you have to know how to present it. It needs to be an irresistible offer – something the customer can’t say no to.
When presenting your product as an offer, there are a few obvious steps.
First, you need to tell your prospects what it is you’re offering.
Secondly, you need to make it abundantly clear what your offer can do for them.
And lastly, you need to properly price it.
This is pretty straightforward, and most businesses pull it off without a problem.
However, business owners and marketers often make one crucial mistake…
They focus too much on the fact that the consumers should want their product.
This can create a plethora of problems. Namely, they take a slightly more aggressive approach in their marketing efforts.
However, this can often backfire. The customers might get a feeling you’re trying to shove products down their throats.
And trust me, nobody likes that. Instead, people want the decision to make a purchase to be completely of their own volition.
They want to buy your stuff by choice. Not because you’ve “bullied” them into buying it.
So, How Do You Create An Irresistible Offer?
First, you need to understand the role you and the customers play.
Your job is to craft an irresistible offer, get it in front of your target audience, and present it in the best light.
Their job, on the other hand, is far simple. They simply need to accept or refuse the offer.
The key here is to present them with something they want to buy. This means the offer needs to be relevant to the people you’re presenting it to, it needs to provide a ton of value, and the prospects need to understand exactly what they’re getting out of it.
If you’re focusing solely on the product, and not what it can do for the end customer, you’ll sound like a sleazy salesman.
The marketing message will feel stretched out. Almost as if you were desperate to make a sale. And, you’ll give off the vibe that you only care about profits, and don’t give two hoots about your customers.
That said, bottom line is – this approach won’t work.
Instead, you should incorporate these 4 key elements when crafting an irresistible offer:
Key #1 – Make It Super Valuable
I’m may be repeating myself, but I have to stress out that customers are the lifeblood of any business.
It other words, when crafting your offers, you need to put the customers first.
This means putting the spotlight on the benefits the customers will receive from using your product.
If you’re a great marketer, you can probably sell a useless product just through your powers of persuasion.
But that’s not the point… Not if you want to build a profitable and sustainable business.
You might get a handful of sales by resorting to marketing tricks and gimmicks…
But to create a recurring income stream, you need to develop offers that are extremely beneficial to your customers.
It’s hard to build a solid business on products that promise the world, but don’t deliver any value.
Even if the product itself is great, it doesn’t mean it will sell well.
What you need to ask yourself is what kind of impact can it have on your prospects’ lives.
Does it help solve a real problem? Does it fulfill an existing need of your target market?
Can it help them get a step closer to achieving their goals? Is it something they’re passionate about?
If you can’t answer positively to any of these questions, then you need to go back to the drawing board.
The product or service needs to be in line with the wants, needs, and passions of your target audience.
Remember, what you’re selling needs to be a perfect fit with people you’re selling it to.
Key #2 – Give Them What They Want, Not What You Think They Need
This is another mistake marketers often make.
They’re pushing a product they believe the target market needs.
In doing so, they ignore the signals from the market itself. Comprehensive market research can tell you exactly what your target audience wants.
So, why try and reinvent the wheel? It’s so much easier to give them what they’re already asking for.
You don’t need to convince them to make a purchase by the sweat of your brow. If they want it, and you have it, they’ll buy it. It’s that simple.
Here’s the thing – we’re typically not highly motivated by our needs. It’s just something that we have to get done. And most of the time, we do it begrudgingly.
On the other hand, we’re passionately pulled towards the stuff we want.
Now, this doesn’t mean you have to ignore the needs of your customers.
It simply means you need to structure your irresistible offer in a specific way.
You want to play on their emotions first – by highlighting the positive changes your product can bring to their life or business.
Then, only after you’ve satisfied their wants, should you present logical arguments as to why they need the solution you’re offering.
Take the online money-making niche, for example. Say you’re selling an information product that teaches them how to leverage digital marketing and create a profitable business.
You should open up by describing what their life will look like, once they’ve built their dream business.
Have them imagine sitting on an exotic beach, drinking a cocktail, working only 2 – 3 hours a day, driving their dream car, and so on…
After that, you can list the logical reasons for making a purchase, like financial stability and the opportunity to create a recurring income stream.
Key #3 – Time Your Offers Correctly
Typically, business who do well and stick around for a while have an Integrated Product Suite.
Put simply, they have a collection of complementary products/services they can offer. That way, they’re not limiting their profits to a sale of a single product.
And, it also opens up opportunities for cross-selling and upselling. The trick, however, is to present the right offers at the right time.
Here’s what I mean by this… During different stages of your sales funnel, leads have a varying level of awareness and interest.
You can’t expect to sell a high ticket product right off the bat, to someone who’s just subscribed to your mailing list.
I mean, you can certainly try to pitch it, but your conversions won’t be that impressive.
Instead, you need to match the offer with the stage a prospect is in.
At the top of the funnel, these are typically high-value, low-cost (or free) offers.
Further down the line, based on the level of interest someone has expressed, you can offer them different things from your arsenal.
If your offers and the prospects’ interest are aligned, you’ll have a much higher conversion rate.
Additionally, it’s extremely important that you’re up to date with everything that’s going on in your industry.
You need to follow the trends to know what’s in-demand at any given point in time. Why?
Because you need to give your audience what they want NOW. Not what they wanted yesterday, or might want tomorrow.
So, listen to the heartbeat of your target market. And remember that your offers aren’t set in stone.
You can always tweak them to fit what your customers want to buy right now.
Key #4 – Make Your Offers “Fresh”
First, it’s important to make the distinction between a product and an offer.
You can rock the same product for decades, and have tons of different offers for it.
You can change the details of your irresistible offer at any given time. You’re not limited in any regard.
And, in fact, you should do just that every now and then. You need to keep things fresh and interesting.
You want the offer to appear as something new and exciting. We all love new stuff, it’s in our psyche.
It inherently appears as much better than something old and boring.
Revamping your offers will have the same effect on your customers. It’ll spark their interest simply because it’s something new.
Additionally, if it seems like a better deal than what you’ve previously offered, they’ll be even more hyped about it.
Now, you don’t have to bang your head on the table to come up with something new and original every month.
In fact, what you can do is simply add a sense of urgency by limiting your irresistible offer.
This is incredibly easy to do, and it doesn’t really cost you anything.
Instead of having a boring statement like “buy my product for $9.99”, you can add urgency to make it look way more appealing.
For example, you can say “buy my product for $9.99 until midnight today and enjoy free shipping!”
Sounds a lot more appealing all of a sudden, doesn’t it?
Alternatively, you can also limit the number of available offers. This works for services as well, not just physical products.
For instance, you can offer a special discounted coaching session, for the first 10 people that apply.
This gives your prospects an additional incentive to take action now. If they don’t, they might miss out on a great deal.
Remember, it’s your job to craft and present an irresistible offer.
Your customers’ job is to say “Yes” or “No” to it.
In that regard, you want to do everything in your power to persuade them to say yes.
But, not by shoving the products down their throats. Instead, you want to make the offer about them.
Focus on the benefits they’ll receive when crafting copy for the irresistible offer. And give them what they want, when they want it.
Don’t try to force the issue. Listen to what your target audience is saying, and adjust your offers accordingly.
Want to learn more about crafting irresistible high ticket offers? Offers you can sell for up to $10,000 or more?
If that tickles your fancy, then check out the Wealth Academy High Ticket Offer Specialist Program.
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You’ll see the exact same formula I personally use to craft irresistible high ticket offers.
And, by the time you’ve finished the program, you’ll be able to easily replicate it.
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About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.