Email marketing might is widely recognized as one of the most powerful marketing channels. Still, few marketers know how to leverage its full potential to truly maximize conversions.
Email marketing appears deceptively simple to an untrained eye. However, in reality, it requires a great deal of experience, testing and tweaking to figure out which practices consistently deliver the best results.
Here are some of the most impactful email marketing “secrets” that I’m personally using in my business.
I’m calling them secrets because although most of them are pretty easy to implement, they are still largely underutilized.
I have no doubt that these strategies will give your email marketing a significant boost, and help you grow your business at a rapid pace.
Let’s dive right in…
Secret #1 – Give Them The Incentive To Join Your List
When you’re just starting out, it can feel like the list-building process takes ages.
Even further down the line, your email list might not be growing as fast as you expected it to.
Thankfully, there are a couple of efficient ways to speed things up and acquire a ton of new subscribers.
A great way to increase the speed at which your email list is growing is by giving your website visitors an incentive to sign up to your mailing list.
Here an awesome example by copy hackers original; (your eyes automatically draws itself to the CTA button)
As you can see, the CTA button “the free ebook” answers the big headline question at the top “where to get stellar messages”.
There are a couple different ways in which you can encourage your visitors to opt in. Still, offering a lead magnet in exchange for their contact information proves to be the most effective.
A lead magnet is essentially a free download that they’re getting in exchange for their email address. It can be anything from a free PDF report, checklist, guide, software trial, etc. depending on your niche.
The type of lead magnet that will perform the best really depends on your niche. Still, simply having one will definitely greatly increase your opt-in rates.
Just make sure it provides relevant, valuable, and accurate information. It will likely be the first contact your potential customers make with your business. So, you want it to leave a great first impression.
Secret #2 – Speed Up Your List-Building Process
When it comes to the form itself, you want to make sure that it’s well designed. In other words, it needs to be visually prominent and it needs to grab the visitor’s attention as soon as they land on your website.
Use contrasting colors to draw attention to it. Also, place it somewhere where it will stand out; preferably close to the content your visitors engage with the most.
Furthermore, make sure that the copy on the opt-in form clearly tells them what they’re getting out of the deal.
They’re giving you access to their inbox, which is a private area. Therefore, you need to convince them that they’re getting amazing content in return.
If possible, include social proof by telling them how many people have already signed up for your newsletter or downloaded the lead magnet.
This doesn’t need to be anything complicated. You can add a single sentence saying something like: “Join over 10,000 subscribers and receive amazing weekly marketing tips.”
If you look at the example below, you can see that the showing the list size only is already eye catching and beneath that you will also see all the benefits you get for signing up to the newsletter:
Secret #3 – Make Your Emails Mobile-Friendly
In recent years, smartphones have taken over the desktop’s title as the device most frequently used for checking emails.
If you don’t optimize for mobile, you’re leaving a ton of money on the table by failing to properly convey your message to more than half of your potential customers.
This example clearly shows which email is optimized and more visually pleasing to the receiver:
Here are a few quick tips that will help optimize your emails for mobile:
Hold off on the images
Mobile-optimized emails need to be clean and simple. You might be tempted go all-out with the email design, but it’s best to resist that temptation.
Otherwise, your emails might take too long to load on phones that rely on a Wi-Fi connection.
Use responsive templates
If you’re not going to design your emails from scratch, chances are you’ll be relying on templates from the email service provider. Make sure the templates you opt for are responsive.
These templates are built to fit the screen they’re being viewed on, and will look great regardless of the device, be it a smartphone, a tablet, or a PC.
Phone screens are narrow, so you want to make sure that the first thing the reader sees is the content of the email.
So, if you’re using a template with a left-side column, you want to move it to the right, instead of making the reader scroll back and forth to read your message.
Make Your CTA’s Easy to Click On
This one should be a given – you want to make your call to actions clickable. Use buttons, since they are easier to click on than links, when using a touchscreen (which most smartphones use nowadays).
Also, make them easy to click on by leaving plenty of room between the button and the text.
Send Them To A Mobile-Friendly Page
Make sure the links in your emails send the readers to a mobile-friendly page. There’s nothing more frustrating for the reader than clicking on a link that redirects them to a page which doesn’t render correctly on their device.
Secret #4 – Keep It Short
Keep your emails short, simple, and to the point.
People are usually checking their emails while commuting, while drinking their morning coffee, or on a lunch break.
Even if they had the time, nobody would want to spend 15 minutes reading through a single email. You have to understand that your email is just one of many they’ll receive that day.
Try to get your message across in as few words as possible (preferably 150 to 200 words).
Also, make sure to break off the content into multiple paragraphs to make it more readable.
Look at this example by seo expert neil patel and see how easy to read and straight to the point his emails are:
Long, wordy sentences and lengthy emails long before they’ve reached the CTA in the email.
Here a simple example below of a long and wordy email:
So, important point here is, to make the email scannable and use bullet points and lists instead of attempting to explain everything through plain text
Let your landing page (whatever it may be) do the talking for you, not your email…you’re email should be the bridge.
Secret #5 – Use Active Voice
The easiest way to lose your readers’ interest is to write your emails in a boring, passive voice.
Your emails need to be engaging and motivating. They need to inspire the reader to take action after reading your content.
Make your emails personal. Even though you’re sending the email to hundreds, if not thousands of people all at once, write each one as if you were talking to a single person.
Use the word “you” to address them directly, instead of relying on general terms.
You don’t want your emails to have that standardized, “robotic” corporate voice.
These are just a few tips that can help you quickly grow and expand your mailing list. There are other effective methods which help increase engagement, and create powerful email marketing campaigns that drive sales on autopilot.
If you’re struggling to write powerful, persuasive emails for your business, that compel readers to take action, I highly recommend checking out my “Email Profit System”.
You see, you don’t need to master the art of copywriting or spend thousands of dollars hiring a professional to write the emails for you.
There’s a faster, easier, much more affordable way to create emails that convert.
I’ve compiled a list of over 500 of my top-performing emails into a single “swipe file”. You can use this resource repeatedly to generate substantial income for your business – on demand!
All you need to do is plug them into your autoresponder. Then, just hit send and watch the money pour into your bank account.
So, if you’re ready to start cashing in on your email list, simply click here to sign up for my “Email Profit System” and get started today!
– Shaqir Hussyin;)
About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.