What’s The Best Time To Post On Instagram For Your Brand?

With the new Instagram algorithm, the timing of your posts has become more important than ever. But, when is the best time to post on Instagram?

As the algorithm changes, so does the answer.

In 2018, the majority of social media managers state that posts uploaded during lunch time – 11 a.m. to 1 p.m – seem to be getting the most engagement.

However, you shouldn’t take this for granted. Obviously, depending on the audience, the best time to post on Instagram varies for different brands.

There have been many studies singling out certain days of the week and times of day…

This can give you a good starting point, but you’ll probably have to experiment with different times to figure out what works best for your Instagram audience.

Instagram relies on a dynamic algorithm, that constantly changes and evolves. If you want to keep up, you need to constantly test, measure, and refine your strategy.

With the new update, the algorithm factors in not just how many users engaged with your posts, but also how quickly.

So, if you want to get your message in front of as many people as possible, and avoid having your content buried under a pile of other posts – you need to find that sweet spot.

And that’s exactly what this article aims to help you do!

So, let’s jump right in.

When’s The Best Time To Post On Instagram?

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Obviously, the best time to post is when the bulk of your audience is online.

I know that still doesn’t answer the question, but bare with me…

The vast majority of active Instagram users fire up the app every day.

That’s awesome. That’s great news for your brand!

It means you can (and should) post daily on the platform.

Some days your posts will get more engagement than others. After some time, you’ll start to see the pattern emerge.

In their study, Hubspot found that Mondays and Thursdays seem to be performing the best.

The time of day didn’t seem to play a huge role, but they suggest avoiding posting between 3 p.m. and 4 p.m.

Some brands found success by posting during the Monday morning commute (8 a.m – 9 a.m.).

However, with the videos, the story is a bit different. The best times seem to be between 9 p.m. and 8 a. m.

And it makes perfect sense, if you think about it. People might scroll through a few pictures, but they sure aren’t going to watch Instagram videos during work hours.

This is a good starting point, but you shouldn’t take these times as absolute truths.

Different studies have come to different conclusions regarding the best time to post on Instagram, after all.

Letergramme 

This service, which lets users schedule their Instagram posts, analyzed over 61,000 posts in search of the average best times to post on the platform.

The results indicated that Wednesdays performed slightly better than other days. The best times to post were between 2 a.m. and 5 p.m. Eastern.

Doesn’t really narrow it down, but it’s a start.

Sprout Social

Sprout Social did something similar, and they’ve found that posts get more engagement on:

  • Wednesdays around 3 p.m.
  • Thursdays at 5 a.m., 11 a.m., 3 p.m., and 4 p.m.
  • Fridays at 5 a.m.

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What this goes to show you is that there really is no universal answer.

It’s really difficult to pinpoint the exact time of each day when post are likely to receive more engagement.

You have to factor in all the different audiences and time zones, which further complicates things.

So, unfortunately, there is no shortcut. You’ll have to experiment with different times to figure out what works for your brand and followers.

However, what these studies do provide is a solid framework. You can take them as a good starting point and should expect to get more engagement on:

  • Mondays, Wednesdays, and Thursdays
  • During the morning commute between 8 a.m. and 9 a.m.
  • End of the 9-5 workday (around 5 p.m.)
  • Early birds (around 5 a.m.)

The next step is to measure the results of different days and times of day.

That’s literally the only way to figure out YOUR best time to post.

The Best Time To Post On Instagram For Your Brand

Again, the times these studies found to be the best might not work for your business.

It really depends on when your target audience is online and using the app.

So, like it or not, you’re going to have to do some testing and tweaking.

Here are a few general rules to help you find your best time to post on Instagram:

1. Post For The Right Timezone

Regardless of where you’re located, you need to post with your audience’s geographic location in mind.

If you’re in LA, and the bulk of your active audience is in NY, you want to factor in the time difference when posting.

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This is even more important if your audience spans across the whole world. In this case, you might need to experiment with seemingly odd times.

For instance, midnight PST is 8 a.m. in London, and there’s a good chance you’ll reach a good portion of your followers at both locations then.

2. Focus On Off-Work Hours

Typically, posts receive the most engagement during lunch time (11 a.m – 1 p.m.) and after 5 p.m.

And it makes perfect sense, when you think about it. Most people with a 9-5 job don’t have the luxury of browsing Instagram during work hours.

But, they will most likely check it during a lunch break or after work, to stay up to date with the content.

3. Schedule Vital Posts For Weekdays

It’s ridiculous to think you’d have to set your alarm to post something at a specific time.

You don’t have to be a “slave to the clock”, when there are various software options which allow you to easily schedule your posts on Instagram.

That said, you want to schedule the most important posts on weekdays. Typically, weekends tends to see less engagement, but not by a large margin.

My guess is probably due to the fact that over the weekends, people choose to spend their free time on fun, exciting, or relaxing activities, rather than spending it by looking at their phones.

So, just to be safe, you should post the most important content during the week. But, feel free to experiment with different days and times.

4. Leverage Instagram Insights

Instagram Insights provides a ton of valuable data, including your top time zones.

Relying on comments and likes, you can see when the bulk of your audience is typically online on the platform.

Here’s an example from Buffer’s Insights:

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Image Credit: Buffer.com

This helps tremendously when determining which times to choose to run the engagement tests.

If you notice, for example, that your audience seems to “come alive” between 5 p.m. and 9 p.m. – schedule posts at 5, 6, 7, 8, and 9 to find the sweet spot.

Once you gather enough data, it’ll be much easier to determine the best days and times to reach your Instagram audience with your content.

Conclusion

So, the bottom line is – there is no definitive answer.

If you expected me to tell you that the best time is Thursday 3:17 p.m., if you’re in the wealth industry, then I’m sorry to disappoint you.

Although there isn’t a clear-cut answer, there is data you can rely on and use as a framework to help you figure out YOUR best time to post on Instagram.

Just remember to always monitor and measure the performance of your content.

Want to learn more about creating engaging content your audience will love? 

If you’re looking for a tested & proven, step-by-step formula for creating premium quality content that will help convert ice-cold prospects into red-hot leads and customers…

Then I invite you to enroll in the Wealth Academy Content Marketing Specialist Certification Program TODAY!

This is a unique opportunity to get trained & certified on how to consistently create awesome content and develop effective content marketing campaigns.

Boost your online visibility, grow your brand, and scale your profits with Wealth Academy.

Click here to discover how you can become a Wealth Academy Certified Content Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

best time to post on instagram, best time to post on instagram app, posting on instagram, schedule instagram posts, how to get more likes on instagramShaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

What Is Facebook Ad Transparency And What Does It Mean For Your Business?

It’s no secret that Facebook’s always been primarily concerned with the user experience. Hence, they are always implementing new features that help make the time you spend on the platform more enjoyable. One such recently added feature is Facebook ad transparency.

Essentially, Facebook ad transparency means that every user has access to more information regarding the ads they see on Facebook, as well as businesses and organizations with pages on the platform.

Here’s the official announcement, posted on June 28th on the Facebook Newsroom.

There’s recently been a lot of noise regarding Facebook. I’m sure you’ve at least heard about the data breach “incidents”.

So now, Facebook’s trying even harder to live up to the expectation of its end users, in order to regain the credibility.

One of the common criticisms of the platform is that it wasn’t paying enough attention to advertisers’ behavior.

People were (and many still are) concerned about businesses and individuals spreading messages of hate, running misleading advertisement, or misusing their Facebook data to target them with certain types of ads.

The response from Facebook’s COO, Sheryl Sandberg, clearly shows that they’re aware of the problem and are actively working on a solution:

“We underinvested in prevention. We underinvested in proactively policing the ecosystem we have built.”

What’s Different Now, With The Facebook Ad Transparency? 

Like I said, the users now have access to a lot more information regarding ads businesses are running on the platform.

For example, say someone visits your business’ Facebook page.

Now, Facebook ad transparency allows them to simply click the “Page Info and Ads” tab to see all your currently active ads.

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They can also see other relevant information about your business.

This allows you to see any recent name changes, and when the page was first created.

In their official statement, Facebook claims they’ll be adding more info to these pages in the future.

But, let’s get back to ads for now.

When someone clicks the “Info and Ads” tab on your page, they’ll be able to see all your currently active ads.

This includes ads that aren’t shown to them. In other words, literally anyone can view all your ads at anytime.

Regardless if they’re among the people you’re targeting with said ads… Facebook ad transparency applies to ALL users.

Now, it’s vital to understand that this doesn’t simply give them insight into your Facebook ad strategy.

In fact, this gives them a certainly level of “control” over the ads they expect to see on the platform.

More specifically, they can sort all your currently active ads and flag any one they deem inappropriate, for whatever reason (explicit, violent, misleading, sexual, etc.)

Big Announcement Regarding Political Ads

Believe it or not, one of the things Facebook’s been accused of is allowing advertisers to “swing” presidential elections, simply by failing to regulate the matter.

In response, they’ve decided to “shed the light on Ads with political content”. 

What this means is that U.S. based users will be able to see who is paying for a particular political ad, and how much money they’re investing in the platform overall.

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Simply navigate to Facebook’s ad archive, type in a keyword, and the ads will show up. As you can see in the image, it says who the ads were paid for.

Essentially, this means there’s no more funding political campaigns from the shadows. Everything’s transparent, and literally anyone can access this information.

This is just the first step however. The same feature should be available soon for Brazil, due to its upcoming election this fall.

Hopefully, the entire world will soon have access to this crucial information.

Apparently, the Cambridge Analytica scandal was a good wakeup call for everyone at Facebook.

The Facebook ad transparency feature was born as a result, after all.

And I’m sure Zuckerberg would like to avoid future dealings with the Congress, if possible. 🙂

Now, How Does All Of This Impact Your Business? 

If you’re not running any sketchy ads, you’ll be just fine.

If anything, this feature only plays to your benefit by giving you access to more info on your competitors.

Now, I know what you’re thinking… But flagging and reporting your competitors’ ads isn’t a viable strategy.

Anyhow, Facebook will likely review all ads flagged, and won’t remove ones that aren’t deemed offensive.

That said, you can and should take a look at the advertisements they’re running and try to one-up them.

Competitive analysis isn’t anything new, but this feature makes analyzing their entire advertising strategy on Facebook soooo much easier.

So far, Facebook hasn’t expressed how they’re planning on monitoring this type of behavior. Therefore, reviewing your competitors’ ads at length is fair game for now.

And it’s definitely something you should take advantage of. Just remember, they can do the same and take a quick peak at the ads you’re running, too.

One Final Piece Of Advice

It’s always a bad idea to “steal” other people’s creative solutions.

If your target audience seems an ad that hold uncanny resemblance to a competitor’s ad, they’ll more than likely consider it a rip-off.

And now, they can even report it, if they were so inclined.

So, when taking a look at your competitors’ advertising strategy, don’t just “borrow” their solutions.

Try to go deeper than an individual ad itself. Think of why it’s working and what types of ads your audience responds to the best.

Then, come up with unique and creative ads of your own that follow these guidelines.

With that said, keep in mind that this feature can give you the edge you need to stay on top of the competition and effectively reach your ideal customers.

I hope you’ve found this post useful, and that this new Facebook update will play to your business’ benefit.

If you have any questions or comments, feel free to drop them in the comment section below!

Want to learn more about effective Facebook advertising? Would you like to get instant access to a decade’s worth of knowledge and experience, from “in the trenches” experts, and learn the exact same strategies we used (and still use) to run million-dollar Facebook advertising campaigns?

Then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, running and optimizing wildly profitable Facebook advertising campaigns.

This will help you  generate new leads and customers on the platform, and grow your revenue.

Click here to discover how you can become a Wealth Academy certified Facebook Ads Specialist, and run your FB advertising campaigns the way million-dollar campaigns are run.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

15 Tips To Quickly Gain A Ton Of Instagram Followers

Instagram is booming, with over 800 Million active monthly users last year. This number will likely continue growing at the same pace in the future. Therefore, if you want to increase your business’ online exposure, you need to get on the platform ASAP. If you’re already on Instagram, than you’re probably wondering what strategies you can employ to quickly grow the number of your Instagram followers.

In that case, you’re in the right place. In this article, I’ll share 15 best strategies for acquiring Instagram followers. These tips will help you amass a large following of people who are genuinely interested in your business and your brand. That way, you’ll ensure that your advertising efforts on Instagram will bear fruit.

Here are the 15 tips to quickly get more Instagram followers:

Tip #1 – Create A Robust Instagram Strategy

Any business endeavor is destined to fail, without a solid plan.

So, first and foremost, you need to devise a solid Instagram marketing strategy.

It needs to be clear, in a sense that you know exactly what you’re going for.

It also needs to be actionable. You need to know exactly which marketing moves to make to get the desired results.

So, you first need to set a clear goal for Instagram. This can be increasing brand awareness, acquiring new leads, driving more sales, etc.

Regardless, you need to make sure that your goals on the platform align with your overall marketing strategy.

Secondly, you need to know exactly who your audience on Instagram is. This will ultimately define the approach you’ll want to take.

Next, think about the story you want to tell on your Instagram business profile. Don’t look at each individual post as standalone.

Instead, think of them as pieces of a bigger puzzle. Use every image and video to weave a broader story about your brand.

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Alternatively, you can position your brand as inspirational. You can do this by sharing success stories, lifestyles, and achievements of your customers.

Finally, think about your brand aesthetic before you start posting. What are your brands colors? What visual look are you going for? How does that translate to your Instagram profile.

You want users to instantly recognize and relate to your brand, regardless of which post they’re viewing.

Tip #2 –  Share High Quality Content

Only post awesome, high quality photos and videos you know the audience will enjoy.

Don’t just post for the sake of populating your profile. The users will be able to tell if you don’t invest a lot of effort…

On the other hand, relevant, fun, interesting content will spark audience engagement. That’s how you get a ton of likes & comments on your Instagram posts.

In order to get an overwhelmingly positive reaction, you need to know your audience inside out.

Your content should be tailored to themnot to your business or your products.

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In the image above, you can see that even though it’s my 30th birthday, I went out of my way to create something for my audience. In this case, i’ts the 10 Lessons From Turning 30.

Now, there’s one thing to keep in mind there. You might think something’s amazing, but your audience might not agree.

So, do your research and ensure your audience will find your posts interesting, and will want to engage with them.

Remember, the goal of your Instagram content is to either: entertain, inform, or engage. Keep this top of mind when posting stuff on this platform.

Also, don’t make the mistake of posting low-quality stuff. Instagram is predominantly a visual platform.

Therefore, regardless of how engaging and captivating your post might be… If the visuals aren’t up to standards, the posts won’t produce the desired results.

Tip #3 – Promote Your Instagram Profile On Other Platforms

This is crucial, especially if your Instagram profile is relatively new.

How do you reckon people will find you?

The best way to go about it is to make it as easy for them as possible, by including a link to your Instagram profile in other channels.

For instance, if you already have a decent number of fans on Facebook – let them know you’re on Instagram too!

This can be done both through posts, as well as by including a link to your Instagram profile in your Facebook page description.

You can even boost Facebook posts, to ensure they appear in your FB audience’s news feeds.

You can do the same on Twitter, LinkedIn, and other social media platforms.

That said, don’t forget to add social buttons to your website as well. For example, I include all my social handles at the end of each blog post.

Makes it real easy for people to find and get in touch with me. And, they can do so using a platform they prefer.

Alternatively, you can also add this on the navigation bar of your website, or in the “About Us” page.

In any case, this will make your Instagram profile easier to find.

And the easier time people have finding you, the more Instagram followers you’ll gain. It’s a simple numbers game, really.

Tip #4 – Use Appropriate Hashtags

Hashtags are the bread and butter of Instagram.

They’re not just for fun, they actually have an important function.

When someone is searching a specific hashtag, if you’ve used it on your posts, they’re much more likely to find your content.

However, it can be a bit tricky if you don’t know much about hashtags.

What you can and should do is search for popular hashtags, relevant to your industry.

Think of it as if you were doing keyword research. Brainstorm different hashtags users might be typing in their Instagram search bar to find content related to your business.

Then, perform the search yourself. Instagram will list out similar hashtags by popularity. Consider including some of them in your posts.

Alternatively, you can create your own branded hashtag. How? Simply make one up.

Here’s an example of branded hashtags I use in my posts:

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However, make sure not to go overboard with the hashtags.

Using too many may distract the audience from the post’s capture. Therefore, they’ll miss the message you’re trying to send.

Dozen or so hashtags might also come off as desperate and spammy.

So, choose you hashtags wisely, and stick to 3-6 per post.

Tip #5 – Have Your Content Featured On The Explore Page

If you’re an active Instagram user yourself, you’re likely familiar with the Explore Page.

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Users access this page by clicking on the magnifying glass icon at the bottom of the app.

The page features content Instagram believes you might enjoy, based on the accounts you’re already following.

It doesn’t feature just the posts, but Instagram Stories as well.

So, it pays off to take the effort and increase your chances of getting on this page.

Whenever your target audience “explores” Instagram, there’s a chance to get your content in front of them.

So, how does one get to the Explore Page anyway?

It’s not exactly clear how Instagram chooses content for the Explore Page… However, it’s likely a combination of these factors:

  • Content that’s similar to what the user has engaged with in the past
  • Content that has high engagement (likes and comments)
  • And content similar to that of accounts the user is currently following

Again, hashtags play a vital role. Browse through the Explore Page yourself, to see what hashtags are dominant in your niche.

Also, take a closer look at what type of content your audience enjoys the most. Then, create similar posts following the same guidelines.

If you’re implementing the 2nd tip from the list, you’ve already got the engagement part covered.

Bottom line is, follow the previous tips and check out the Explore Page yourself to see what’s trending.

Then, create similar content and you’ll maximize the chances of getting featured on here.

Tip #6 – Follow Influential People In Your Niche

This should be a habit in your business as a whole, not just on Instagram.

You always want to be an active member of your community and stay up to date with everything that’s going on in your industry.

On Instagram, this translates to following other influential accounts. This doesn’t mean just your competitors, but also experts, and individuals tied to your industry, who already boast a sizable following.

Here’s the thing… When you follow someone on Instagram, they’ll likely check out your profile. If it’s filled with relevant, engaging content, they’ll likely follow you back.

And their audience can see who they follow. Which means, your business might get discovered though someone else’s profile.

So, you’re basically leveraging other people’s profiles to build your own following. And it’s perfectly ethical!

Therefore, there’s no reason not to like a relevant profile, even if they’re a direct competitor.

You might even consider writing a witty or informative comment on some of their posts.

Again, this can grab the attention of users who are viewing the post. They might end up checking out your profile and giving you a follow.

You can further increase the chances of that happening by answering the audience’s questions. Just don’t forget to direct the response at them with the @ symbol.

Otherwise, they won’t receive a notification about your response.

Tip #7 – Be Consistent

Consistency is key when it comes to building a following on any social media.

Your current Instagram followers will quickly lose interest if you’re posting every once in a blue moon.

They not only expect quality content from you; they also expect it on a regular basis.

On top of that, when they like and comment on your posts – their followers can see that activity.

Which in turn means higher exposure.

And besides, the more you post, the higher your chances of being discovered.

There’s also the possibility that your Instagram followers might share the content they enjoy with their friends.

So, it definitely pays to be consistent with your posts. But, how often should you post?

Ideally, you want to post daily. However, that isn’t always realistic.

In my honest opinion, you should aim to post at least 3-4 times a week.

Tip #8 – Post At The Right Times

In order to increase engagement and your chances of being discovered, you need to post when the majority of your audience is active on the platform.

Obviously, different times work best for different types of businesses.

Still, there have been quite a few studies who leveraged data from businesses all over the globe to give you a rough estimate of average best posting times.

Here’s what CoSchedule has found:

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As surprising as it might be, the weekends aren’t the best days to post on Instagram.

It’s actually Mondays and Thursdays. The best times are also somewhat unexpected, with one of them being 2 AM.

Although these might not be true for your business, it’s a good starting point.

You can post at the times you see on the image above, and then monitor the engagement of each post.

Later, try moving the posting times by a few hours, and gradually you’ll figure out the best time for your business.

Tip #9 – Write Interesting Captions

As I stated earlier, Instagram is a predominantly visual platform.

However, captions play an important role as well.

If you’ve ever done A/B testing before, you already know that a few words can have a huge impact on conversions.

Therefore, a single sentence caption has a significant role in increasing engagement on Instagram.

It gives the necessary context to the story you’re telling with the visual. And a witty, interesting, or informative caption might just make the users more inclined to leave a like or a comment on your posts. And we’ve already discussed the role these play when it comes to your Instagram exposure…

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When writing captions, there are a few things to keep in mind.

First, you want to ensure the predominant words are at the front. The reason being that captions cut off after a few lines of text.

You want to ensure your message is clear from the get-go, even if the users don’t see the whole text.

You might also consider asking your audience a direct question. This will give them an incentive to comment on the post, further increasing your engagement.

Also, don’t be afraid to splash in a couple emojis. They draw attention, and can add the fun aspect to the post.

But, make sure that fun and relaxed is what you’re going for. A business in a super serious industry should probably avoid them.

And lastly, try experimenting with different lengths. Sometimes, a picture doesn’t tell a thousand words and may require an explanation (context I mentioned earlier).

Other times, the visual will be powerful enough and a single line of text might suffice.

Tip #10 – Create An Amazing Profile (Don’t Forget The Bio!)

A well-developed profile is your ticket to quickly growing your Instagram followers.

By having a curated profile, that sends a clear message, and is visually appealing – you’re making it much more likely that whoever stumbles upon it will hit that follow button.

Your profile includes the profile picture, your name, username, website, and bio.

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The name holds up to 30 characters. Characters, not words – keep that in mind.

Spaces are counted as characters, as well. So, you’ll be quite limited here.

But, what’s the big deal? Shouldn’t it just be the name of your business?

Well, the thing is, your Instagram name is included in the search function.

Therefore, if possible, you might want to include a keyword here.

Your username, on the other hand, should be the same as all your other social media profiles.

The reason is simple – you’re making it easier for users on other platforms to find you on Instagram.

As for website, this is the only place where you can include a clickable link. Apart from CTA in ads, of course.

So, make sure to send your Instagram followers to a relevant page on your website. This doesn’t necessarily have to be your home page.

It can be a landing page where they can opt-in for one of your lead magnets, or a product page where they can check out your offers.

Finally, the bio allows you to write up a short description of you and your brand. It’s up to 150 characters long, so you’ll still have to be brief.

Here, your goal is to convince the target audience to follow your Instagram profile, using compelling copy.

#Tip 11 – Ask Your Instagram Followers To Tag Their Friends

Don’t shy away from asking your Instagram followers to tag their friends in your posts.

If your post is interesting enough, they will likely comply. This will, in turn, expose your content to a much greater number of users.

For example, say you’re running a bakery. You can post a breathtaking visual of your famous doughnuts, and ask them to “tag a friend who appreciates their delicious sugary goodness”.

It can work for any type of business, provided you have some creativity, and already have a good relationship with your existing Instagram followers.

Tip #12 – Tag Your Location

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Image credit: Social Media Examiner

If you’re running a brick & mortar business, or if your business have a physical location, you might want to consider tagging your photos with that location.

And it’s not just so that the users can find you more easily in the real world. By clicking the tagged location, they can see ALL posts you posted from the same location.

Which means higher engagement, and therefore higher exposure!

Even if your business isn’t bound to a specific location, there might be situation where you can and should take advantage of this feature.

For instance, you can tag your location if you’re posting photos from a live event.

How do you add a location to a post? It couldn’t be any simpler, really.

 

Just tap the one you want to tag the location to, then click Edit.

You’ll see the option to “Add location”. Tap it, write the location name, save the edits, and  you’re done!

Tip #13 – Create More Instagram Stories

Instagram gives you the opportunity to go beyond users’ feed, with Instagram Stories.

True enough, they disappear after 24 hours, but that’s still plenty of time for your Instagram followers to engage with them.

Data from Instagram itself suggests that almost every first Instagram Story results in a direct message. Furthermore, one third of those Stories come from businesses!

So, if you’re not utilizing this feature, you need to start creating Instagram Stories today.

Tip #14 – Run Instagram Ads

Instagram paid ads are a great way to reach your target audience.

They give you an opportunity to get your content in front of a large number of people, who wouldn’t have otherwise seen it in their feeds.

They function fairly similarly to Facebook ads, in regards to the targeting options.

You can target your audience based on their location, demographics, interests, and even behaviors.

If your marketing budget allows, you should definitely throw in a few ads to quickly increase your exposure.

Apart from just the feed, you can also advertise to your Instagram followers through stories.

This is another amazing option, since Story ads show in between other user’s stories. They simply have the “sponsored” label on them, but other than that, users wouldn’t be able to tell them apart from random Stories.

 

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The best thing about Story ads is that they’re not as obtrusive as regular ones. Consequently, the audience is generally much more receptive to them.

Tip #15 – Use Instagram Analytics

There’s a number of Instagram analytics tools that can give you pretty valuable insights.

The data these tools provide allow you to see impression for every post, including reach, engagement, top posts, and so on.

You can also quickly get access to your audience’s demographics. Planning your marketing efforts by relying on relevant data is always a good idea.

This information can help you figure out what’s working, and which parts of your strategy aren’t delivering expected results.

Then, you can tweak your strategy accordingly, and start gaining more Instagram followers.

For example, you might learn that the majority of your audience isn’t based in the US from these insights. In response, you can switch up your posting times to align them with the times your audience is active on the platform.

In turn, you’ll see your number of Instagram followers rapidly increasing.

Conclusion

There you have it – 15 quick & easy tips to grow your Instagram followers.

Hopefully, these tips will help you increase your presence on Instagram, grow your following, and acquire plenty of new leads and customers.

Just make sure you’re posting high quality, relevant content, at the right times, and with consistency.

Pull this off, and splash in a few other tips from the list, and you’ll be an Instagram sensation in no time!

What do you think about this tips? Have any of your own you’d like to share? Then go ahead and leave a comment below. 😉

Are you interested in learning how to reliably create powerful, result-oriented Instagram campaigns?

Campaigns that will help you build brand awareness, attract TONS of new leads & customers, and skyrocket your sales…

Then check out my Money Making Starter Kit. It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

It’s an invaluable resource that will allow you to create winner social media marketing campaigns with ease.

And that’s only the beginning. You’re also getting funnel reports, checklists, 101 marketing secrets, a proven list building system, and a whole lot more…

Click here to get instant access to the Money Making Starter Kit and discover how you can start bringing in 7 figures with your business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

 

How Does GDPR Impact Your Facebook Advertising?

With all the recent talk about GDPR, business owners all over the world are concerned with the impact it might have on their business.

Although it’s a European law, it doesn’t affect just companies based in Europe. If you’re in the US, you might think this doesn’t concern you…

And you couldn’t be more wrong. In fact, GDPR applies to ALL companies who are collecting data from European citizens.

Not to mention that the fines for breaching it are astronomical.

They amount to up to €10 million, or 2% of the worldwide annual revenue for the previous financial year, whichever is higher.

Hence, GDPR isn’t something you can take likely. You can’t afford to overlook it, or you might put yourself out of business. For good.

One of the areas where you need to be GDPR compliant is Facebook advertising. I’m sure you’re aware of Facebook’s data-breach scandals…

Since the same rules apply to both Facebook and your business, you need to be careful how you advertise on the platform moving forward.

That’s what we’ll be focusing in this article. We’ll take a closer look at how GDPR directly impacts the way you create Facebook audiences, store and use data, and target potential customers.

But first, let’s take a look at what exactly GDPR is.

What Is GDPR?

GDPR stands for General Data Protection Regulation.

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It’s a regulation in the EU law regarding data protection and data privacy.

Obviously, it affects all EU based companies. However, like I mentioned, it also impacts everyone who “offers goods or services to, or monitors the behavior of, EU data subjects”.

The aim of GDPR is to give full control to EU citizens over their personal data.

It ads several protection layers to ensure that, when gathering and using personal data, businesses require the user’s explicit consent.

In that regard, businesses are forced to be completely transparent in how they acquire data, what data they collect, and what they do with it.

The regulation was enforced on May 28th this year. Since then, all businesses affected must be GDPR compliant.

GDPR is EU’s way of giving individuals (prospects, customers, contractors, and employees) a lot more power over their personal data.

In fact, individuals under the GDPR have the following rights:

  • The right to access – This gives individuals the right to access their data at all times. They can also ask how their data is used by the company after it has been gathered. The company must provide a copy of the personal data, free of charge and in electronic format if requested.
  • The right to be forgotten – Consumers can, at any time, withdraw their consent or choose to stop being a customer. In both instances, they have the right to request the company deletes their data.
  • The right to data portability – Individuals have a right to transfer their data from one service provider to another.
  • The right to be informed – Individuals must be informed about any data a company is gathering, prior to it being gather. They have to opt-in for their data to be collected. Furthermore, consent must be explicit, rather than implied.
  • The right to have information corrected– Individuals have the right to update their data, if it is outdated, incomplete, or incorrect.
  • The right to restrict processing – Individuals can request that their data is not used for processing. Meaning you can have their data, but cannot use it.
  • The right to object – Individuals have the right to stop the processing of their data for direct marketing. There are no exemptions to this rule. Any and all processing must stop as soon as the request is received. In addition, you’re obligated to inform individuals about this right.
  • The right to be notified – If there has been a data breach involving someone’s personal data, they have the right to be informed about it. This must be done within 72 hours of realizing there has been a breach.

Facebook’s Response To GDPR

Unless you’ve just woken up from a coma, you’re probably aware of Facebook’s GDPR nightmares.

In response, Facebook’s been concentrating its efforts to ensure transparency and GDPR compliance.

The three key areas they have to work on are: transparency, control, and accountability.

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It may sound a bit technical, but it’s actually fairly simple. Facebook will be making it a whole lot easier for everyone to see what FB knows about individuals, based on what they’re posting on their profiles.

Additionally, they will invest more effort to ensure that the way other parties, namely advertisers, handle data in compliance to GDPR.

Which means GDPR directly impacts you as an advertiser on the platform. And in more than one way…

In fact, you’ll have to do something similar to what Facebook is currently doing.

You’ll need to inform your prospects about the type of data you’re collecting. Also, they need to be aware of what you’re doing with that data, and who else will have access to it.

There’s no reason to be alarmed, if you’re only using standard options Facebook provides. Targeting people by interest won’t infringe on the GDPR.

However, this should concern you if you’re leveraging Facebook’s advanced targeting options. I’m mainly referring to Facebook Pixel and Custom Audiences.

In that case, you’ll need to ensure a “relevant legal basis” for use of customer data.

This practically means you need acquire consent of each and every person whose data you’re holding or using.

So, you might want to hold off from running Facebook ads for the time being. Until you ensure GDPR compliance, that is.

The reason is simple – every company is responsible for ensuring their own GDPR compliance. Ignorance won’t save you from the fines, and you won’t be able to put the blame on Facebook, either.

GDPR And Facebook Pixel

If you plan on using retargeting, Facebook Pixel will be a vital tool.

However, you might not be able to leverage your existing Pixel. Unless you’ve complied GDPR when utilizing cookies.

How will you know if that’s the case? Well, Facebook’s created a handy Guide to Consent.

It’s lengthy, but you should definitely read through it. The Guide states instances in which you must obtain users’ consent.

I won’t go into too much detail here, since you can read all about it o the link above. However, I will give a few examples to illustrate what this means.

Say you want to use Facebook Pixel to measure conversions and/or retarget prospects based on their previous activity on your website. Since the Pixel relies on cookies, you’ll have to obtain the visitor’s consent in order to retarget them with a specific ad.

The same rule applies if you’re collecting visitors demographics on your blog, for example.

So, how do you get their consent?

Simple – through a cookie banner. Just like any banner on your website, it’s clearly visible on your page.

The difference from regular banners, however, is that it needs to be displayed on every page. It must be there when the page loads for the first time.

It also needs to clearly tell the visitor what data you’re collecting, how, and what you plan on using it for. Only if they click “OK” or “Accept” do you have their permission (consent) to use the data for intended purposes.

Alternatively, if you’re using a registration form, you can inform the user, that by registering/creating an account, they are acknowledging that they’ve read your Privacy Policy, Cookie policy, and Terms and in doing so, they are giving you consent. Sort of like what Facebook is doing right now:

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GDPR And Cookies

With GDPR in full effect, there are some changes regarding the use of cookies that you need to be aware of.

GDPR states that the fact alone that someone’s using a website doesn’t mean they agree to cookies. Prior to May 28th, only a small number of websites simply informed their visitors that they’re utilizing cookies. Now, this will no longer suffice.

As with all other data-related actions under the GDPR, you require the visitor’s consent to use cookies. And it needs to be a clear affirmative action.

For instance, they need to click through an opt-in box, or enable cookies settings from the menu.

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Image credit: FreePrivacyPolicy

There’s one thing to keep in mind here:

You must not have pre-checked boxes on your opt-in formsThe individuals need to willingly select the option themselves.

At the same time, you must, at all times, give them an opportunity to opt-out. Basically, prospects reserve the right to revoke their consent at any point in time, without listing the reason. You must enable them to do it just as easily as they consented.

For instance, if they enabled cookies from a settings menu, they need to be able to disable them as well.

GDPR And Custom Audiences

Here’s where things get a bit more complicated. First, we need to understand the terms data controller and data processor. 

Data controller handles personal data, whereas data processor, as the name suggests, processes data for other controllers.

Now, why is this distinction important?

Well, in regards of the Facebook Pixel, Facebook is actually the data controller. This means it falls onto Facebook to inform your visitors that their data is collected, processed, and used for retargeting purposes.

However, with Custom Audiences, the roles are swapped. Here, you are the controller and Facebook is merely a processor.

This implies that YOU are responsible for for complying with GDPR when uploading Custom Audiences on Facebook.

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Now, what does this entail?

Well, when using Custom Audiences for targeting, you will have to provide “proof” of consent.

It’s not yet clear what this proof will be, as Facebook is still working on this matter.

They’re in the process of developing a Custom Audiences permission tool. You’ll be required to use it, if you want to continue leveraging Custom Audiences.

For now, it’s best to act as if this option is currently disabled. Otherwise, you’ll be breaching the accords of the GDPR.

Interesting note: You’ll no longer be able to share Custom Audiences between business accounts.

So, What Happens To Custom Audiences You’ve Already Created?

The answer depends on how you’ve created them, regardless of what source you’ve used.

Whether you upload the custom audience from CRM data, newsletter subscribers, or a customer database…

If you haven’t acquired explicit consent from every single person on the list, stating that you have their permission to market to them, you’ll have to delete their information from the Ads Manager. 

The same holds true for your email lists. Although it doesn’t necessarily mean deleting all of your contacts.

In fact, I’m sure you’ve received at least a dozen emails from companies saying that they’ve updated their privacy policy.

If you haven’t already, you need to craft a similar email. It should contain links to your Terms and Privacy Policy, as well as ask the subscriber to confirm that they agree to updated terms. Remember, they basically have to opt-in again. In other words, they have to give you their consent.

If they don’t, and you haven’t previously acquired their explicit consent, then you can no longer promote stuff to them.

I mean, technically you can, but you’re risking the astronomical GDPR fines I mentioned earlier.

Don’t forget, since GDPR is an EU regulation, this only applies to EU based subscribers.

What About Leads Ads? 

Facebook Leads Ads are a power tool in every business’ arsenal.

They allow you to run ads with the purpose of acquiring new, qualified leads.

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Image credit: LeadSquared

However, GDPR has made them slightly more complicated, as well.

How so? Well, they state that, in the case of Leads Ads, both Facebook and you are data controllers at the same time.

This translates to both of you being responsible for GDPR compliance.

So, to acquire leads with Facebook ads now means both you and Facebook have to inform the prospects about the acquiring and processing of their data.

However, Facebook has (thankfully) made this pretty straight-forward for advertisers.

When creating a Leads Ad, you can simply link it to your privacy policy. In other words, you’re acquiring consent in real-time.

GDPR And Instagram

You must not forget the fact that Facebook owns Instagram.

All Instagram ads are run through Facebook Ads Manager. Hence, the same GDPR compliance rules apply to this platform.

However, this doesn’t entail taking extra steps to ensure compliance on this platform. It follows the exact same rules as Facebook at all times.

So, after you’ve ensured GDPR compliance on Facebook, you’re good to go on Instagram as well.

This is true for Messenger and WhatsApp, as well.

Final Thoughts

If you’re targeting people in the EU, or planning on doing so in the future…

Then ensuring your business is GDPR compliant in all areas is a must. 

Although it’s not necessary for US based customers, it certainly will help add a sense of security in regards to their privacy-related concerns.

As far as Facebook goes, you need to be extra careful. Read the Facebook’s Guide to Consent carefully, and make sure to go through GDPR FAQ page as well, to ensure you don’t miss anything.

This will help you avoid the scandals Facebook went through… And, once you’ve ensured GDPR compliance, you’ll be able to continue utilizing all the powerful targeting options Facebook has to offer.

Until then, if you want to run Facebook ad campaigns, it’s best to stick to their default settings.

So, get to work and make sure your business is fully GDPR compliant.

In the meantime, if you want to learn how to craft powerful Facebook Ad campaigns – the way 7-figure professional marketers do…

Then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, and running wildly profitable Facebook advertising campaigns.

This will allow you to reliably generate new leads and customers through compelling Facebook ads, and as a result – maximize your revenue.

Click here to enroll TODAY and launch yourself as  a Wealth Academy certified Facebook Ads Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Youtube Search: 6 Quick Tips to Help You Optimize Your Videos

How important is it that you optimize your videos for YouTube search? One glance at the statistics, and the answer becomes apparent:

According to YouTube statistics from January 2018, people spend over 1 billion hours every single day watching video content on this platform.

In the US alone, over 180 million people use YouTube to watch entertaining and informative content.

Most businesses recognize the huge potential YouTube provides, when it comes to building brand awareness, reaching out to their target audience, and using the platform to drive qualified traffic to their offers and exponentially increase their revenue.

If your business doesn’t already have a YouTube channel, what are you waiting for? Those numbers seem very convincing to me.

With the number of videos uploaded daily on YouTube, there’s an avalanche of content for an average viewer to choose from.

So, if you do have a YouTube business channel, the question you should be asking yourself is:

“How do I get all those people to watch MY videos?”

Obviously, you need to create great content on a regular basis. However, that’s only half the battle.

To ensure that your audience actually finds the videos that you’ve uploaded, you need to make sure that each end every one of your videos is optimized for YouTube search.

How do you do that? Here are 6 tips that will help you keep your videos optimized and ensure that your content appears on the top of the YouTube search results whenever a user types in a relevant keyword.

1. Video Title

Just think about what you do when you’re searching for new content on YouTube. You type the keywords, and as the results are displayed, quickly scan the different video titles to find the one that best matches what you were looking for.

Nobody has the time, or the patience, to watch a few minutes of a dozen videos, before they pick the one to watch all the way through. People usually choose the content depending on the title (and the thumbnail image, which we’ll get to in a moment).

In other words, the video title plays a huge role whenever a person is choosing to watch one video over the other. So, in order to optimize your videos for YouTube search, the first thing you should consider is coming up with a compelling title that accurately describes the content.

One thing to keep in mind is that, the closer your video title matches the term a user type in the YouTube search bar, the higher the chance that they’ll find and click on your video:

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2. Video Description

YouTube allows you to write descriptions for your videos of up to 1,000 characters. Yet, that doesn’t necessarily mean you have to use up all that space.

In fact, you should keep the first two lines of your video description relatively brief. In most cases, the users will only see around 150 characters as a snippet. To see the rest, they’d have to click “show more”.

And, I’m sure I don’t need to stress the fact that YouTube is a visual platform, so you can be sure that in most cases, nobody’s going to read a 1,000 essay of a description. Most people will just watch the video to see what it’s all about.

Don’t get me wrong, that doesn’t mean descriptions aren’t important. In fact, it’s quite the opposite.

If the user is trying to decide between several videos, the description might very well be what convinces them to watch your content instead of someone else’s.

Furthermore, including relevant keywords in your video description has been shown to boost the videos’ rankings for that search term.

Don’t be tempted to stuff your description with keywords. That will only backfire. Use natural language to give your viewers a brief overview of the video.

Another thing to keep in mind is that you can include links as a part of the video description, so depending on the content, you might want to include a CTA and send the viewers to your website, one of your offers, or your other social media accounts.

3. Tags

Tags are frequently overlooked by inexperienced content creators. However, if don’t tag your videos, you’re making a grave mistake.

The end users don’t see the tags, so you might think: “What’s the point of tagging my videos in the first place?”

Well, YouTube users might not benefit from tags… But, they are an essential tool YouTube algorithm uses to classify the content of your videos.

YouTube’s goal is to show its users content they’re most likely to be interested in, based on their viewing history. In order to do so, it relies on the tags from a specific video to show it to users who have enjoyed similar content in the past.

That’s why they’re important for YouTube search optimization. If you’re using relevant tags on your videos, you’re improving the chance that the users who are genuinely interested in the topic will actually be shown your content in the YouTube search results.

Here’s an example of a couple of tags that backlinko’s ads to its videos on YouTube:

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Once again, don’t just slam down tags to boost the visibility of your videos, if they aren’t related to your content. Regardless how clever you are, Google algorithms will eventually catch on, and might penalize you for it.

To sum it up, you should definitely make sure that you tag all your videos, but only use the ones that are relevant to your content.

4. Category

When you upload a video, you have the option of selecting the appropriate category for it to appear it. Categorizing your videos is another effective way to broaden your reach by tying them to similar content on YouTube.

To select the category for your video, while editing it in the Creator Studio, simply navigate to “Advanced Settings” and select one of the 15 categories YouTube has available.

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The categories are kind of wonky, especially from a business perspective, so you might find it difficult to pinpoint which category your video best fits in.

In that case, it might be helpful to do the research and figure out what type of content the most popular creators in each category produce, what type of audience they’re targeting, and what’s the length, format, and production value of videos in a specific category.

This will help you more accurately determine which category your videos belong to, which will ultimately help get your content in front of more viewers.

5. Thumbnail Image

Aside from the title of the video, the thumbnail image is the first thing a YouTube user sees while scrolling through all the videos in their YouTube search results.

The thumbnail should grab the viewer’s attention by giving them a better idea of what the content is all about.

Letting YouTube auto-select a thumbnail is generally a very bad idea. It will randomly capture a moment from your video…

Instead, you should invest time and effort to find or create an appealing image that is in line with your content. It also needs to entice the viewers to click on the video and watch your content.

Your video thumbnail is the main image viewers see when scrolling through a list of video results.

Along with the video’s title, that thumbnail sends a signal to the viewer about the video’s content. Hence, it can greatly impact the number of clicks and views your video receives.

Here’s an example of backlinko’s custom video thumbnails:

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Nowadays, everyone uses custom thumbnails, and for a good reason too. YouTube’s official Creator Academy states that “90% of the best performing videos on YouTube have custom thumbnails”.

Recommended image size for custom thumbnails is the 1280×720 (16:9 ratio). These images are up to 2MB large and saved in a .jpg, .gif, .bmp, or .png format.

The reason to follow these recommendations is simple. You want your thumbnail image to be the highest quality, regardless of the device someone is using to search for your content.

Note: You will need to verify your YouTube account in order to be able to start using custom thumbnails. Click here to see YouTube’s instructions on how to verify your account.

6. Subtitles & Captions

Subtitles are not only great for viewers whose native language isn’t the same as the one spoken in the video.

They are also beneficial to you as a content creator, because they help optimize your videos by highlighting relevant keywords.

To add subtitles to your videos, you will first have to upload a supported text transcript or timed subtitles file.

Once again, you want to navigate to your “Video Manager” in the Creator Studio. Select “Videos” on the left-hand side and find the videos you want to add subtitles or closed captions to.

Then, click the arrow pointing down, next to the edit button below the video, and choose the “Subtitles/CC” option:

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You’ll then see the following options for adding subtitles or closed captions:

  •    Upload a file
  •    Transcribe & auto-sync
  •    Create new subtitles or CC

The first option will require you to upload a complete text transcript or timed subtitles file. You can see which formats are supported here.

The second options lets you type or paste in a full transcript of the video. Then, YouTube will automatically take care of subtitle timings.

If you choose to create new subtitles or CC, YouTube will let you type them as you’re watching the video.

In my opinion, this is the easiest option, since YouTube will provide an auto-generated transcript of the video.

Although it’s usually not 100% on-point, it will definitely save you a lot of time.

Start Optimizing For YouTube Search Today

Optimizing your videos for YouTube search might seem like extra work you’re just making up for yourself… However, it can and will definitely pay off in the long run.

Like I mentioned in the beginning, it helps to understand that the amount of time people spend on YouTube rivals the time spent watching mainstream television.

In other words, most of your target audience is already on YouTube. They are enjoying hours of content every single day. Therefore, it pays to invest time end effort to ensure that they’re watching your content.

Once you reach a decent number of viewers and subscribers, you’ll experience a significant growth in your monthly website visitors and a huge boost in your sales.

If you want to learn how to leverage the full potential of YouTube to grow your business and scale your profits, click here to sign up for my Video Ads Hack course.

This comprehensive video course teaches the A to Z of YouTube marketing, along with tips & tricks that will help you optimize your campaigns and shoot your sales and conversions through the roof.

Click here to get instant access to the Video Ads Hack course and start growing your business with YouTube today.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

YouTube Ad Placements To Take Over Your Competitors’ YouTube Traffic

Imagine this: your ideal customer clicks on one of your competitor’s YouTube video, and is shown your ad before the competitor’s content. Well, YouTube ad placements allow you to do just that. 

Let’s say they get a thousand views on their videos, on average… That would mean that with each of their videos, you’re getting your offers in front of a thousand people, who you know for sure are interested in the topic your business covers.

YouTube Ad Placements allow you to do just that. As long as your competitors allow monetization on their videos, you have the opportunity to leverage their traffic to grow your own YouTube channel and generate qualified leads for your business.

And that’s exactly what I’ll be covering in this post. I’ll show you how to utilize this feature to extend the reach of your YouTube ads and leverage your competitors’ resources to grow and expand your business.

Here’s How You Can Start Leveraging YouTube Ad Placements:

Finding the Perfect Opportunity

One thing to keep in mind, when looking for good videos for your YouTube ad placements, is that not every channel allows for video ads to play before their own content.

You’ll have to do some digging to find the ones that allow monetization, and are getting a lot of engagement from the users, in order to take full advantage of this strategy.

First, you want to head over to YouTube’s homepage, and type in a relevant keyword in the search bar. If you have done keyword research for previous advertising campaigns or SEO, this step is pretty simple.

Just choose one of the keywords your video ad is based on and start your search. If not, then check out this post to learn about the keyword research process.

Once you type in the keyword and hit “Enter”, the first thing you’ll see on the very top of your screen is the number results that match your search.

For example, if you type in “youtube advertising”, you’ll see that there are 63,000,000 results matching your search. We’ll need to narrow it down a bit.

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In the top-right corner, you can see the filter button.

The default setting ranks videos and channels based on relevance. It shows you the content you’re most likely to be interested in, based on the keyword you typed.

For this purpose, however, we’re more interested in the number of views a channel gets on their videos on average.

We want to get our ad in front of as many people as possible.

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So, click the Filter and choose to sort the search results by view count. Also, in the “Type” category, select “Channels” to only display channels instead of particular videos.

What you want to pay attention to are channels that have a fairly large subscriber base, are active (posting new videos on a regular basis), and have a solid number of videos uploaded.

Once you find a promising channel, simply click on their name and visit their YouTube homepage to make sure that the content they’re producing is indeed relevant to your business.

Click on their “Videos” tab, and take a look at when they uploaded their most recent video. Also, check how frequently they publish content on YouTube.

Once again, you want to aim for channels that are active, and have a good number of views on their videos.

However, it’s crucial that you check whether the channel owner has enabled monetization of their videos, or not.

Although there is no way to directly check for this, what you can and should do is go through a couple of videos and see if any ads are played.

If you see any ads before, during, or after the video, that’s a clear sign that monetization is enabled. Likewise, if one the recommendations on the right-hand side is an ad, that’s a telltale sign as well.

Browsing Through Featured Channels

While you are evaluating a specific channel, you can find those perfect Placement opportunities in their “Featured Channels” tab.

You can change this text into something like “related channels” or “channels we recommend”. So, depending what the channel owner deems fitting, they can name it accordingly.

Regardless, you will always find it on the right-hand side of a channel’s homepage.

Here’s an example from my own YT channel:

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Most YouTube channels have this feature available, as a way to introduce their viewers to other content they might find interesting.

Whereas entertainment channels might have all sorts of other channels featured, with content that’s not necessarily strictly related to what they’re producing, the story is a bit different with business channels.

They usually don’t feature random channels, but the ones that are covering the same topic, and are authorities in the industry.

So, it definitely pays to go through someone’s list of related channels, in order to find that hidden goldmine – someone who has enabled monetization on their videos, and has a lot of viewers and subscribers.

Remember, you need to determine that a channel has enabled monetization of their videos. However, you’re preferably looking for their newer videos that other advertisers haven’t claimed yet.

I suggest compiling a list of at least 10 videos you can potentially use as YouTube ad placements for your ad.

Do this before creating the actual advertising campaign and your life will be much easier. 

This process might take a while, but it will definitely pay off in the long-run.

Creating the Campaign

In order to create your YouTube advertising campaign, you’ll first need to link your AdWords account to your YouTube channel. If you don’t have one already, or don’t know how to link the two accounts, check out this guide I wrote on creating a YouTube business account.

Finally, it’s time to create the campaign and make our research pay off.

From your AdWords homepage, navigate to campaigns and select “New Campaign”.

After a redirect, you’ll see a new page where you can select the campaign type.

Simply click on “Video” and select “Product and brand consideration” as your campaign objective:

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Name your campaign a select your advertising budget.

Under “Networks”, check the “YouTube videos” option, and only that.

Adjust your bidding and select the audience you want to target, then scroll out to the “Content” tab. This is where you’ll see the “Placements” option, which is set to any placement by default.

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Here’s where we’ll start taking advantage of our competitors’ traffic, by using the videos from the list we compiled earlier.

Here, you can simply copy & paste the URL of the video you want your ads to show on.

Recently, AdWords has enabled advertisers to use entire YouTube channels as their YouTube ad placements.

Still, it’s better if you find the exact video you want your ads to run on.

Sure, YouTube won’t charge you for an in-stream ad if nobody watches 30 seconds of it… However, you won’t get any results if you place the ad on a 6-month old video that nobody is watching anymore.

Once you’ve added the YouTube ad placements, selected the creative (the video you want to use as your ad) and adjusted all other settings of your campaign, you’re pretty much done.

You can save your settings and launch the campaign, letting the ad run on the placements you selected.

After a while, you might want to go back and look at the data to see which of the YouTube ad placements are performing the best. Then, just remove the ones that aren’t bringing results. You can also scale your ads by increasing the bids, if your advertising budget allows it.

That’s it! You’re now ready to hijack your competitors’ YouTube traffic to grow your own channel, generate qualified leads and boost your sales!

Ready to Grow Your Business with YouTube?

If you want to leverage the full power of YouTube advertising to scale your profits, then I invite you to join my Video Ads Hack course.

You’ll learn everything you need to know to create powerful YouTube ads that get results.

This comprehensive course covers everything from developing an effective YouTube marketing strategy and creating compelling videos for your ads, to tips & tricks that will help you optimize your campaigns for sales and conversions.

Click here to get instant access to Video Ads Hack course and discover how you can leverage YouTube advertising to scale your business to six figures!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

Different Types of YouTube Ads: Which One Is Best For Your Business?

How many types of YouTube ads do you think there are?

How many have you tried? Do you know what’s the difference between all the different types of ads on the platform?

This article will answer those questions, and hopefully help you take advantage of YouTube to grow your business and scale your profits.

Now, I’m sure you know that YouTube advertising has the potential to help your business grow at an incredible rate.

Whether you want more people to engage with your content, build brand awareness, or simply drive more traffic to your offers and increase sales…

Different types of YouTube ads can help you do all that. AND, for a fraction of the budget you’d spend on Facebook or Instagram ads, for example.

That said, there are different types of YouTube ads to choose from. Depending on your campaign objective, some will yield better results than others.

So, let’s take a look at what YouTube has to offer in terms of advertising on this platforms.

Hopefully, this will help you determine when to use each of the different types of YouTube ads:

In-Stream Ads

In-stream ads show as the user is consuming other content. In other words, these ads run before, during, or after other YouTube videos.

These ads strike the perfect balance between what the advertiser wants to accomplish, and what the users want to watch at any given point in time.

They are skippable. What exactly does that mean?

Well, the user basically has to watch the first 5 seconds of the ad… However, after those 5 seconds, they can choose whether they want to continue watching it, or skip the ad entirely and return to watching the content they were enjoying.

Essentially, this means you have only 5 seconds to convince someone to watch your ad all the way through.

However, it’s important to note that they are charged using a Cost-Per-View (CPV) model.

In other words, you do not risk losing money if someone chooses to skip your ad. You are only charged if someone watches at least 30 seconds of your ad before skipping.

And, of course, if they watch the entire ad, that’s less than 30 seconds long.

Here’s an example of an in-stream app from Grammarly, an online proofreading software:

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Notice the “Skip Ad” button in the bottom right corner. Apart from giving the user the ability to choose if they want to see the entire ad, in-stream ads also showcase the advertiser’s website and allow the viewer to click the annotation on the video to check out the product or service featured in the ad.

When to use In-Stream Ads

It’s best to use In-Stream ads if you want to get high impressions, build brand awareness, and simply introduce new people to your business.

As far as targeting goes, you can show in-stream ads to people who:

  •    Type in a specific keyword in the YouTube search bar
  •    Are viewing similar content
  •    Are consuming content on a particular channel (placement)
  •    Have visited a specific web page (i.e. your website)

In-Display Ads

These types of YouTube ads show up on the sidebar while you’re watching a YouTube video, on the very top of your suggested videos.

This doesn’t interfere with the user’s experience, while still grabbing their attention while they’re consuming other content.

These ads are displayed just like other regular content, except they feature a small label and advertiser’s name, letting the users know that they’re clicking on an advertisement.

Here’s an example:

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An In-Display ad can redirect the user to the advertiser’s YouTube channel, when they can watch the add and interact with other content, if it manages to grab their attention and spark their interest.

Unlike In-Stream ads, In-Display ads aren’t designed to send an interested viewer to a landing page or another website, but are instead bent on keeping the viewer on YouTube.

While In-Stream ads attempt to immediately grab the user’s attention and stimulate them to take action and check out your offers, the main goal of In-Display ads is to get the users to consume your content and interact with your business, without having to leave the YouTube environment.

That’s the biggest difference between these two types of YouTube ads.

When to Use In-Display Ads

Use In-Display ads when you want to draw more attention to your YouTube channel, quickly acquire new subscribers, and get more people to consume your content.

Quick tip: Although In-Display ads don’t directly send users over to your website, you can still include calls-to-action as links in the video’s description, and add annotations to the video.

Since In-Display ads are displayed as regular content, you should pay close attention to your ad’s thumbnail image.

In-Search Ads

As the name suggests, In-Search ads are those that appear on the top of search results, when a user types in a specific keyword in the YouTube’s search bar.

They appear above the content, and like In-Display ads, feature an “AD” box and the advertiser’s name.

The users can also see the number of views the ad has at that point in time.

Here  are two In-Search ads that are using “google glass” as a relevant keyword:types of youtube ads, youtube ads list, youtube advertising rates, youtube discovery ads, youtube in stream ads, youtube overlay ads, youtube bumper ads specs, youtube advertising options, types of yotuube ads 2018

These types of YouTube ads can be used both to bring viewers to your YouTube channel, as well as send them directly to the offer, either by featuring the CTA in the description, or using a clickable overlay while the video is playing.

When to Use In-Search Ads

In-Search ads work best when your goal is to introduce people to your YouTube content.

Unlike in-stream ads, they don’t interrupt the user’s viewing experience.

They’re most effective if you’re looking to expand your target audience and draw new people in, since by using relevant keywords, you can have them show to people who are searching for content on YouTube similar to what you’re creating on your channel.

Just make sure to have a strong CTA in your video, an appealing image for your thumbnail, and an enticing title for your video that will persuade the user to check out your ad.

Bumper Ads

This is, in my opinion, the most interesting out of all the various YouTube ad types.

Bumper ads are just six-second long. They are played on the end of another YouTube video.

Admittedly you wouldn’t normally run them as stand-alone ads… However, they can be a great addition to your existing YouTube advertising campaign.

Their primary use is to boost brand awareness and spread your brand’s message.

Six seconds might not seem like an awful lot of time, but you can say more than enough to shift the reader’s attention from the content they’re expecting to play next, and get them to start thinking about your business.

Here’s what Google has to say about bumper ads:

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Here’s an example of a bumper ad ran by Amazon, for their Amazon Prime service:

Bumper ads were built with shorter sessions in mind, and are typically run after shorter videos or songs, and are a great way to introduce the people that don’t have the time or the attention span to watch longer videos, to your business.

As you can see, six seconds was all it took to get the message across and remind people of the service Amazon Prime offers.

When to Use Bumper Ads

Like I mentioned, it’s best to use bumper ads to complement your existing campaigns. They’re effective for driving upper-funnel goals like ad recall and boosting brand awareness.

Scale Your Profits With YouTube

Hopefully, you now have a better idea of the different types of ads available on YouTube. So, consider your goal, and use the appropriate ad type.

Ready to start leveraging YouTube advertising to grow your business and scale your profits? Then check out my Video Ads Hack course.

This comprehensive video course teaches the A to Z of YouTube marketing, along with tips & tricks that will help you optimize your campaigns and ensure you get an excellent return on your investment.

Click here to get instant access to the Video Ads Hack course and learn the secret of YouTube advertising in just 5-8 hours.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

types of youtube ads, youtube ads list, youtube advertising rates, youtube discovery ads, youtube in stream ads, youtube overlay ads, youtube bumper ads specs, youtube advertising options, types of yotuube ads 2018

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

5 Quick & Easy Steps To Do Free Keyword Research On Google

There’s a trend that I have discovered with aspiring entrepreneurs and people who are just dipping their toes in the waters of digital marketing… They are usually intimidated by the phrase “keyword research”.

I believe I know one of the main reasons behind this. Most experts, seasoned marketers, and bloggers are emphasizing the importance of keywords.

Everyone tells you that you need to do extensive keyword research. They also tell you to invest a considerable amount of time and effort to research the best and most relevant keywords for your business. It’s not without reason, since that’s the only way to rank high in search results and create high-performing ads.

The trouble is, nobody really tells you how to do it. That’s why I decided to create this post, in the fist place. Here, I’ll break down the keyword research process into 6 dirt-simple, easy to follow steps.

So, if you want to optimize your website for SEO or leverage paid advertising to drive more traffic to your offers and boost your sales…

Here’s how you can find the best keywords for your business:

Step 1 – Brainstorm

Start from the beginning. Gather your team, sit down with a pen & piece of paper, and brainstorm different keyword ideas.

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Try to think of as many words and phrases your target audience is likely to use when searching for your (or similar) business, content, products, and services.

If you have a developed buyer persona to fall back on – great! You want to use that data to your advantage. Think about all the different problems, wants, and needs of your target audience. Try to put yourself in their shoes.

Think about how your potential customers would ask for your products. What would they type to find your services? Which path do they take to reach your content? What terms are they most likely to use?

Also, don’t forget about geographic modifiers. If you’re running a brick & mortar business, the location of your store is a relevant factor you shouldn’t overlook.

Tip: When doing keyword research, think about the vocabulary your audience would use when typing in the search engines.[tweet this]

Step 2 – Utilize Keyword Research Tools

Next, you want to put your keyword ideas to the test and expand on your brainstorming list. Thankfully, there’s a ton of free and paid keyword research tools that can help you in this endeavor. You can check out my comprehensive list of best keyword research tools here.

For the purposes of this post, we’ll stick to the Google Keyword Planner, which is a free tool built into AdWords.

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Use the keywords you and your team came up with as a basis for your search. A great thing about the Keyword Planner is that you don’t have to enter them one by one, but can instead search for 10,000 different keywords at once.

That’s a bit much, if you ask me. Instead, what you should do is group keywords in batches of 5-15 similar phrases. Then, simply use them to search for “keyword ideas” in the Planner.

Keyword Planner let’s you check search volume and data trends for each of the keywords on your list. This can give you a pretty good idea regarding their frequency of use. Simply use the filter to list the keywords the number of monthly searches, from highest to lowest.

Finally, once you’ve filtered through your list and managed to pinpoint the top-performing keywords, you can use that list to generate new keywords, using the third option in the Keyword Planner (see picture above).

The Planner gives you a list of related keywords, but don’t just take them for granted. Repeat the process and “scan” their search volumes and trends.

Step 3 – How Accurate Are The Keywords?

When you’re in the midst of searching for relevant keywords, it’s easy to get sidetracked by the ones with the highest search volume, and forget the most important part – relevance.

In other words, you shouldn’t blindly focus on volume alone. Make sure that the keywords you’ve discovered during your research accurately describe your content, products, and services.

Avoid generic words and phrases that are loosely related to your niche, and instead put your focus on very specific, long-tailed keywords that best describe your business.

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I know for a fact, from personal experience, that most people will be tempted to leverage high-volume, low-competition keywords to describe their content and offers, even if they’re not directly related.

If you want to try and fool Google’s advanced algorithms, you’re more than welcome to try. I personally believe it’s next to impossible, but to each their own.

My suggestion is to use the data from your keyword research to create new content that covers the specific topic, and create new landing pages, instead of doing it the other way around.

Step #4 – How Do You Customers Ask Questions?

The average monthly search volume for a particular keyword tells you how many times that keyword phrase has been used in the search query.

Once you’ve refined the initial brainstorming list, discovered other related keywords, and checked all their volumes, the next thing you need to think about are different variations of each of the top-performing keywords.

This is very important, considering that Google’s algorithms use exact terms to determine what websites to show on the first page of the search results, in relation to the words the user types on their keyboard.

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In other words, you need to check all different permutation and spellings of particular keyword phrase. You have to determine the exact vocabulary your target audience is using to find information regarding your products and services.

Once you have that information, you can easily optimize your web pages and ads to boost your visibility and climb to the top of Google’s search results, as well as enhance the performance of your paid advertising campaigns.

Step #5 – Take A Look At The Competition

Finally, to get a good sense of the top-performing keywords, you can always take a look at what your competitors are doing and what the SERP space looks like.

Here, you want to shift your perspective to that of a consumer. Adopt the view of someone who’s simply using the search engine to look for products and services in your niche.

Simply open up Google and enter the keyword or keyword phrase into the search engine, as if you were the searcher.

Take a close look at what comes up for that specific keyword. Then, check out the top three results – do these companies or people offer similar products and services to what yours?

Great! That means you hit the nail on the head, and that the keyword you typed is indeed relevant to your market. Now, take a closer look at who your competitors are.

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Are they big brands and huge names that you have no chance of competing with? If so, it’s best not to try and challenge them for that particular keyword. Instead, concentrate your efforts on targeting a different phrase that you actually have a chance of ranking high for.

What you can, and should do, is follow their example. Utilize their best practices to optimize your own website and improve your paid campaigns.

Check out their content to see what they’re offering to the audience, pay attention to the vocabulary they are using. Does the keyword you typed in appear in the headline, the description, or the body of the copy on that page?

The key to staying ahead of your competition in the SEO race is to do more things right. So, think about what they’re doing right and what it is you believe you can do better.

To Sum It Up

The bottom line is, if you’re hoping to achieve success online, you have to rely on data. There’s no way around it.

Finding the right keywords isn’t something you can avoid. Not if you want your website to be SEO optimized and rank high in the SERPs. The same is true if you’re planning on using paid advertising to drive qualified traffic to your offers.

As you’ve seen in this post, keyword research isn’t as difficult and mysterious as some people would have you believe. Sure, it takes some time and effort to figure out exactly what words and phrases your audience is using. Still, the payoff is more than worth it.

I hope you found this article useful, and that it helps you grow your business and scale your monthly income.

If you’re looking for more advice on how to consistently attract new leads for your business, and reliably convert them into sales, I strongly recommend the Wealth Academy Traffic Mastery Intensive course.

You’ll learn how to find the most responsive audience, structure irresistible offers around your products and services, and consistently drive qualified traffic on autopilot.

This is your opportunity to leverage powerful strategies to reliably generate more sales and maximize your profits.

You can get the full scoop and sign up for Traffic Mastery Intensive here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Tips For Creating A Compelling Landing Page That Converts

In one of my recent posts, I talked about the most important elements of an irresistible lead magnet. If you haven’t had the chance to go through it yet, you can check it out here: Lead Magnet Ideas.Today, I want to dedicate my attention to another, equally important part of the lead generation process – landing page examples 2018. It doesn’t matter how amazing your content is, if nobody gets to read it.

That’s why it’s important to properly promote your lead magnet on the landing page – using powerful, compelling copy and captivating visuals.

The only goal of any landing page examples below is to “lure” the target audience with an irresistible offer (like these lead magnet ideas). It needs to convince them to fill out the opt-in form and provide their contact information to access the free download.

Naturally, some landing page examples do a better job than others. In this post, I’m going to talk about…

5 Important Aspects To Increase Conversions And Some Landing Page Examples For 2018:

  1. Write An Attention-Grabbing Headline

The first thing a visitor sees when they arrive at your landing page is the headline. That’s what makes the headline is one of the most important elements on the page. It’s also the reason why the headline is the first thing you should focus on.

On average, a person decides whether they are going to stay on the page and read through it, in the first 5 seconds.

This means you literally have 10-15 words to convince them that they came to the right place. If you don’t immediately grab their attention, chances are you won’t get a second shot.

That’s why you need to come up with an attention-grabbing headline. It needs to instantly sparks the visitor’s interest and make them want to learn what the offer is all about.

But, how do you do that? Obviously, different headlines work better for different niches and offers… Still, there are a few general rules and guidelines you can follow to write a captivating headline.

Like I said, you have very limited time to persuade the reader to stay on the page. Hence, the headline needs to be short and to the point. It also needs to play to the main benefit they will receive from your free offer.

Avoid using confusing terms, or going overboard with the adjectives. Be clear on what it is you’re offering. Also, always tell the reader what they can expect to gain from taking you up on that offer.

Test Different Headlines

Image by crazyegg – dc finder


It shouldn’t take more than a quick glance to fully understand what your offer is all about. Thankfully, you can easily test this.

Ask one of your friend or colleagues to read the headline you come up with. Then, have them explain to you what they think you’re offering. If they’re way off, that means your message isn’t clear. In that case, it’s back to the drawing board.

That said, you don’t want to reveal everything in the first sentence. Hint at the main benefit, but don’t go into too much detail (see image above). Your goal is to get them excited enough to the point where they’ll gladly give you their email address to get the full information from your content.

Also, make sure it’s abundantly clear that it’s a free offer. There’s no reason to be shy here; the direct approach works best.

  1. Use Bullets To Get Your Message Across

Remember that everyone’s time is precious, and nobody wants to waste 15 minutes reading about how amazing your content is. Hell, you’re lucky if they spend that much time reading the content itself.

So, when you’re writing the body of your landing page, don’t beat around the bush. Try to convey your message in as few words as possible. There is various free landing page examples online that do very bad job at this.

One of the best strategies here is to use benefit-driven bullets. They’re scannable and much easier to read than huge chunks of texts. When writing bullets, make sure they tell the visitors what they’ll learn and how they’ll benefit from your lead magnet.

Keep in mind that the goal you want to achieve with any landing page examples you create is to get the visitors to fill out the form and click the call to action button at the bottom. The sooner they reach the CTA, the better.

Image by digitalmarketer – facebook ad

Countless split-tests have proven that reading time significantly impacts the conversion rates. Consequently, long paragraphs usually do more harm than good.

Split-tests have also shown that, on average, bullets drastically improve the landing page conversion rates. So, there’s another reason why you’d want to take full advantage of them.

However, if you thought writing a couple of bullets is easier than trying to explain everything through plain text, you’re in for a surprise.  

The trick is, you need to explain both what the content is about, and benefit the reader is getting, in a single sentence. You also need to include power words that stimulate an emotional response in the reader.

Think about how your lead magnet will help them solve a problem or achieve a goal. Then, try to envision the impact that would have on their life and/or business.

  1. Make Sure The Page Is Visually Appealing

Whatever you do, the last thing you want is to underestimate the role powerful visuals can have on your landing page conversion rates. That is why is important to create various landing page examples.

They can have a strong positive effect on the reader, and get them in the right mood. Needless to say, this makes the decision to download the lead magnet that much easier.

Images have multiple uses, aside from portraying emotions. For instance, you can also leverage them to help visitors identify with your products. They’re also a great way to grab the reader’s attention. Images can even help people envision a certain lifestyle your product enables.

Image by colorlib – scalia theme

Let’s say your lead magnet is a collection of Paleo recipes. An image of a fit and happy person preparing or eating a Paleo meal will bury itself into the visitor’s mind. They’ll then start picturing their life once they manage to lose the extra weight.

That said; make sure you don’t overdo it with the visuals. They should be used to help enhance your message, not hinder it. Use them as a background, an emotional foundation for your page – not as a distraction.

Another thing you need to think about, when it comes to the visual appearance of your landing page, are the dominant colors. The best practice is to use the colors that are typically associated with your business and brand.

Also, always use a contrasting color for your CTA. The reason for this is because you want the CTA to be easy to spot. Having the contrast of colors will ensure it really stands out from the rest of the page.

  1. Don’t Over Promise

I can’t tell you how many times I’ve seen marketers (even seasoned ones) make this rookie mistake.

Obviously, you want to do everything in your power to attract as many people as possible, and convince them to give you their email addresses in exchange for the content.

However, regardless of how good the content is, there’s one thing you should never do, under any circumstances – overpromise.

Image by godiabetesfree

Overexagerating is more likely to push people away from your business, than it is to attract them. Even if they buy into what you’re saying on the landing page, if the content doesn’t deliver on your promise, the lead is guaranteed to be frustrated.

Best case scenario – they’ll just unsubscribe and make peace with the fact that they’ve wasted their time. Worst case scenario, however, they’ll post negative comments on your website, forums, or social media, ruining your reputation.

So, whatever you do, be truthful to your subscribers. Let your content do the talking for you instead, and only talk about the actual benefits they’ll receive from your lead magnet.

  1. Have A Clear Call To Action

The Call to Action (CTA) is what your entire landing page comes down to. It’s the action you want the visitors to take before leaving the page.

As you can see in the landing page examples above, the goal is pretty much always the same – fill out your contact information to receive the free download.

Plain and simple, just like your CTA should be. Don’t hesitate to tell the visitors exactly what they need to do. Tell them leave their name and email in order to claim the free report, download the eBook, start their free trial, etc.

The general rule of thumb is to be as straightforward and clear about it as possible. Also, they should only have two options on your landing page: they can either a) opt-in and download the lead magnet or b)leave the page entirely.

Image by 7and7 – e business toolkit

So, you want to have a single CTA. A large button in the center of the screen which “sticks out” and is the focal point of the page, works best. It should be pretty much impossible to miss.

Don’t give them a bunch of clickable links. Refrain from adding a header that can redirect them to your website. The only goal with these landing page examples above is to get as many leads as possible and quickly grow your mailing list.

That’s why the CTA should be the only thing they can interact with on the page.

Once they submit their contact information, you can redirect them to a “thank you” page that promotes one of your paid offers, or send them back to your website.

It goes without saying, you can promote all your offers and content through the emails, for as long as they remain subscribed.

To Sum It Up

These are the key elements of any high-converting landing page, and if you follow my advice, I have no doubt that you’ll be able to create a killer landing page and grow your email list in no time!

One final tip: Once you have a good grasp on the basics, it’s best to run split-tests and tweak each segment of the page and compare the conversions to learn exactly what works best for your target audience.

Even a small change like a single word in the headline, or a different color of the CTA button can have a huge impact on your conversions.

Need help creating an irresistible lead magnet and a high-converting landing? Then I invite you to sign up for my Cashflow Kickstarter course.

This comprehensive, step-by-step educational training guides you through the entire process of creating and setting up a powerful sales funnel (including lead magnets, landing pages, webinars, and emails) that will skyrocket your income.

Check out the Cashflow Kickstarter and discover how you can scale your profits to 6 or even 7 figures!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.