How To Leverage Influencer Marketing To Acquire Thousands Of Buy-Ready Customers

Do you know what sets apart the best marketers and entrepreneurs from the rest? It’s the ability to take advantage of every marketing tool at their disposal. One such tool that’s often overlooked or underutilized is influencer marketing.

Essentially, influencer marketing allows you to capitalize on someone else’s large social media following. For a small fee, influencers will advertise your brand and promote your offers to a huge audience.

Each influencer typically specializes in a certain niche. What this means for your business is that you can pick and choose influencers whose following coincides with your target audience.

In other words, you can effectively reach thousands who are 100% interested in your offers.

To acquire more customers and scale your profits through influencer marketing, it’s vital to understand 3 things.

You must know who influencers are, how they can help your business grow, and where to find them.

The Role Influencers Play In The Online Business World

To effectively sell to your audience and maximize profits, you need to first build credibility and earn their trust.

If nobody knows who you are, they’ll likely have second thoughts regarding the purchase. They’ll likely be skeptical, not knowing if the product is as good as advertised.

This isn’t some brand new, groundbreaking discovery. Marketers and advertising agencies have known for decades that trust is the key factor in generating sales.

Just think about it. How many singers, athletes, and movies stars have you seen advertise all kinds of products on the TV?

There’s a reason companies are willing to pay top-dollar to these stars to shoot a commercial for their product. It simply works.

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People idolize these stars, and trust their product recommendations. As a result, the company’s sales go through the roof.

The same principle applies in today’s technology-driven world. The only difference is that, with the rise of social media, people follow the advice of influencers.

 

The #1 reason is because the audience recognizes influencers as experts in their respective fields. Their opinions are well-respected by a large group of loyal followers.

So, when an influencer recommends a product or service, their fans listen.

But, what does this mean for your business? How can you benefit from this fact and cash in on their authority on social media?

How Your Business Can Benefit From Influencer Marketing

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There are various types of businesses out there, operating across a wide spectrum of niches. However, influencers also cover a wide range of topics and target markets.

As a result, virtually any type of business can benefit from influencer marketing. You simply need to find and contact the right people, and convince them your brand is worth promoting.

Keep in mind that influencers get approached by companies all the time. However, they will typically only choose to promote products they believe are high quality and useful/helpful to their audience.

It makes perfect sense, if you think about it. Their greatest asset is their online reputation, and they won’t risk damaging it by promoting just anything.

That said, if they do agree to work with you, you can reap massive benefits. A single “shoutout” or a post can get your products in front of thousands of people, practically overnight.

That’s the equivalent of a fully-fledged social marketing campaign, which can cost thousands of dollars, and take months to build and execute.

Influencers are, in that sense, the ultimate shortcut for reaching a laser-targeted audience on social media.

Depending on the price you agree upon, you’ll get a return on your investment with a few sales. Everything on top of that is pure profit.

In other words, influencer marketing is very cost-effective, and can be insanely profitable, when done correctly.

Where To Find The Right Influencers For The Job

If you’re thinking that finding the right influencer will take months searching through countless profiles of social media, you’re dead wrong.

In fact, I’d even say that finding the right influencers is relatively easy. This is mostly because there are online platforms, which allow you to quickly browse through large lists of influencers.

Here’s an example of a great influencer marketing platform, OpenInfluence:

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You can typically filter by niche, following, price, and so on. A quick search later, you’ll have multiple perfect options to choose from.

I recommended several of these platforms in this article. Check it out to see where to find the right influencers, and how to get in touch with them the right way.

Alternatively, you can also search on the social media platforms themselves. For instance, you can type in a hashtag related to your business, and browse through accounts with large followings.

That said, not everyone is an influencer and would be willing to promote brands on their Instagram profile. However, influencers will typically have a business email listed in their bio.

It’s a good idea to pitch your business proposal to them via email, rather than sending them a direct message on the platform. It shows professionalism, and you are likely get an answer a lot faster that way.

Maximize Sales With Influencer Marketing

If you’re looking to quickly get your offers in front of a large, fresh audience – influencer marketing is the way to go.

The effectiveness of this advertising method comes from the fact that it’s basically equivalent to word-of-mouth referrals. It’s a known fact that people buy from businesses they trust.

The same goes for businesses that their friends and experts, whose opinions they value, recommend.

So, I highly recommend making influencer marketing an integral part of your overall marketing strategy. Once you recognize the reach and suggestive power influencers have over your target audience, you’ll quickly see the full potential of this form of advertising.

And, most importantly, you’ll acquire tons of new customers and the sales will just keep piling in.

Want to learn how to leverage the full power of social media marketing?

Then check out my Money Making Starter Kit.

It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

It’s an invaluable resource that will allow you to create winner social media marketing campaigns with ease.

And that’s only the beginning. You’re also getting funnel reports, checklists, 101 marketing secrets, a proven list building system, and a whole lot more…

Click here to get instant access to the Money Making Starter Kit and discover how to turn your dream business into a profitable reality.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

 

15 Tips To Quickly Gain A Ton Of Instagram Followers

Instagram is booming, with over 800 Million active monthly users last year. This number will likely continue growing at the same pace in the future. Therefore, if you want to increase your business’ online exposure, you need to get on the platform ASAP. If you’re already on Instagram, than you’re probably wondering what strategies you can employ to quickly grow the number of your Instagram followers.

In that case, you’re in the right place. In this article, I’ll share 15 best strategies for acquiring Instagram followers. These tips will help you amass a large following of people who are genuinely interested in your business and your brand. That way, you’ll ensure that your advertising efforts on Instagram will bear fruit.

Here are the 15 tips to quickly get more Instagram followers:

Tip #1 – Create A Robust Instagram Strategy

Any business endeavor is destined to fail, without a solid plan.

So, first and foremost, you need to devise a solid Instagram marketing strategy.

It needs to be clear, in a sense that you know exactly what you’re going for.

It also needs to be actionable. You need to know exactly which marketing moves to make to get the desired results.

So, you first need to set a clear goal for Instagram. This can be increasing brand awareness, acquiring new leads, driving more sales, etc.

Regardless, you need to make sure that your goals on the platform align with your overall marketing strategy.

Secondly, you need to know exactly who your audience on Instagram is. This will ultimately define the approach you’ll want to take.

Next, think about the story you want to tell on your Instagram business profile. Don’t look at each individual post as standalone.

Instead, think of them as pieces of a bigger puzzle. Use every image and video to weave a broader story about your brand.

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Alternatively, you can position your brand as inspirational. You can do this by sharing success stories, lifestyles, and achievements of your customers.

Finally, think about your brand aesthetic before you start posting. What are your brands colors? What visual look are you going for? How does that translate to your Instagram profile.

You want users to instantly recognize and relate to your brand, regardless of which post they’re viewing.

Tip #2 –  Share High Quality Content

Only post awesome, high quality photos and videos you know the audience will enjoy.

Don’t just post for the sake of populating your profile. The users will be able to tell if you don’t invest a lot of effort…

On the other hand, relevant, fun, interesting content will spark audience engagement. That’s how you get a ton of likes & comments on your Instagram posts.

In order to get an overwhelmingly positive reaction, you need to know your audience inside out.

Your content should be tailored to themnot to your business or your products.

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In the image above, you can see that even though it’s my 30th birthday, I went out of my way to create something for my audience. In this case, i’ts the 10 Lessons From Turning 30.

Now, there’s one thing to keep in mind there. You might think something’s amazing, but your audience might not agree.

So, do your research and ensure your audience will find your posts interesting, and will want to engage with them.

Remember, the goal of your Instagram content is to either: entertain, inform, or engage. Keep this top of mind when posting stuff on this platform.

Also, don’t make the mistake of posting low-quality stuff. Instagram is predominantly a visual platform.

Therefore, regardless of how engaging and captivating your post might be… If the visuals aren’t up to standards, the posts won’t produce the desired results.

Tip #3 – Promote Your Instagram Profile On Other Platforms

This is crucial, especially if your Instagram profile is relatively new.

How do you reckon people will find you?

The best way to go about it is to make it as easy for them as possible, by including a link to your Instagram profile in other channels.

For instance, if you already have a decent number of fans on Facebook – let them know you’re on Instagram too!

This can be done both through posts, as well as by including a link to your Instagram profile in your Facebook page description.

You can even boost Facebook posts, to ensure they appear in your FB audience’s news feeds.

You can do the same on Twitter, LinkedIn, and other social media platforms.

That said, don’t forget to add social buttons to your website as well. For example, I include all my social handles at the end of each blog post.

Makes it real easy for people to find and get in touch with me. And, they can do so using a platform they prefer.

Alternatively, you can also add this on the navigation bar of your website, or in the “About Us” page.

In any case, this will make your Instagram profile easier to find.

And the easier time people have finding you, the more Instagram followers you’ll gain. It’s a simple numbers game, really.

Tip #4 – Use Appropriate Hashtags

Hashtags are the bread and butter of Instagram.

They’re not just for fun, they actually have an important function.

When someone is searching a specific hashtag, if you’ve used it on your posts, they’re much more likely to find your content.

However, it can be a bit tricky if you don’t know much about hashtags.

What you can and should do is search for popular hashtags, relevant to your industry.

Think of it as if you were doing keyword research. Brainstorm different hashtags users might be typing in their Instagram search bar to find content related to your business.

Then, perform the search yourself. Instagram will list out similar hashtags by popularity. Consider including some of them in your posts.

Alternatively, you can create your own branded hashtag. How? Simply make one up.

Here’s an example of branded hashtags I use in my posts:

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However, make sure not to go overboard with the hashtags.

Using too many may distract the audience from the post’s capture. Therefore, they’ll miss the message you’re trying to send.

Dozen or so hashtags might also come off as desperate and spammy.

So, choose you hashtags wisely, and stick to 3-6 per post.

Tip #5 – Have Your Content Featured On The Explore Page

If you’re an active Instagram user yourself, you’re likely familiar with the Explore Page.

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Users access this page by clicking on the magnifying glass icon at the bottom of the app.

The page features content Instagram believes you might enjoy, based on the accounts you’re already following.

It doesn’t feature just the posts, but Instagram Stories as well.

So, it pays off to take the effort and increase your chances of getting on this page.

Whenever your target audience “explores” Instagram, there’s a chance to get your content in front of them.

So, how does one get to the Explore Page anyway?

It’s not exactly clear how Instagram chooses content for the Explore Page… However, it’s likely a combination of these factors:

  • Content that’s similar to what the user has engaged with in the past
  • Content that has high engagement (likes and comments)
  • And content similar to that of accounts the user is currently following

Again, hashtags play a vital role. Browse through the Explore Page yourself, to see what hashtags are dominant in your niche.

Also, take a closer look at what type of content your audience enjoys the most. Then, create similar posts following the same guidelines.

If you’re implementing the 2nd tip from the list, you’ve already got the engagement part covered.

Bottom line is, follow the previous tips and check out the Explore Page yourself to see what’s trending.

Then, create similar content and you’ll maximize the chances of getting featured on here.

Tip #6 – Follow Influential People In Your Niche

This should be a habit in your business as a whole, not just on Instagram.

You always want to be an active member of your community and stay up to date with everything that’s going on in your industry.

On Instagram, this translates to following other influential accounts. This doesn’t mean just your competitors, but also experts, and individuals tied to your industry, who already boast a sizable following.

Here’s the thing… When you follow someone on Instagram, they’ll likely check out your profile. If it’s filled with relevant, engaging content, they’ll likely follow you back.

And their audience can see who they follow. Which means, your business might get discovered though someone else’s profile.

So, you’re basically leveraging other people’s profiles to build your own following. And it’s perfectly ethical!

Therefore, there’s no reason not to like a relevant profile, even if they’re a direct competitor.

You might even consider writing a witty or informative comment on some of their posts.

Again, this can grab the attention of users who are viewing the post. They might end up checking out your profile and giving you a follow.

You can further increase the chances of that happening by answering the audience’s questions. Just don’t forget to direct the response at them with the @ symbol.

Otherwise, they won’t receive a notification about your response.

Tip #7 – Be Consistent

Consistency is key when it comes to building a following on any social media.

Your current Instagram followers will quickly lose interest if you’re posting every once in a blue moon.

They not only expect quality content from you; they also expect it on a regular basis.

On top of that, when they like and comment on your posts – their followers can see that activity.

Which in turn means higher exposure.

And besides, the more you post, the higher your chances of being discovered.

There’s also the possibility that your Instagram followers might share the content they enjoy with their friends.

So, it definitely pays to be consistent with your posts. But, how often should you post?

Ideally, you want to post daily. However, that isn’t always realistic.

In my honest opinion, you should aim to post at least 3-4 times a week.

Tip #8 – Post At The Right Times

In order to increase engagement and your chances of being discovered, you need to post when the majority of your audience is active on the platform.

Obviously, different times work best for different types of businesses.

Still, there have been quite a few studies who leveraged data from businesses all over the globe to give you a rough estimate of average best posting times.

Here’s what CoSchedule has found:

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As surprising as it might be, the weekends aren’t the best days to post on Instagram.

It’s actually Mondays and Thursdays. The best times are also somewhat unexpected, with one of them being 2 AM.

Although these might not be true for your business, it’s a good starting point.

You can post at the times you see on the image above, and then monitor the engagement of each post.

Later, try moving the posting times by a few hours, and gradually you’ll figure out the best time for your business.

Tip #9 – Write Interesting Captions

As I stated earlier, Instagram is a predominantly visual platform.

However, captions play an important role as well.

If you’ve ever done A/B testing before, you already know that a few words can have a huge impact on conversions.

Therefore, a single sentence caption has a significant role in increasing engagement on Instagram.

It gives the necessary context to the story you’re telling with the visual. And a witty, interesting, or informative caption might just make the users more inclined to leave a like or a comment on your posts. And we’ve already discussed the role these play when it comes to your Instagram exposure…

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When writing captions, there are a few things to keep in mind.

First, you want to ensure the predominant words are at the front. The reason being that captions cut off after a few lines of text.

You want to ensure your message is clear from the get-go, even if the users don’t see the whole text.

You might also consider asking your audience a direct question. This will give them an incentive to comment on the post, further increasing your engagement.

Also, don’t be afraid to splash in a couple emojis. They draw attention, and can add the fun aspect to the post.

But, make sure that fun and relaxed is what you’re going for. A business in a super serious industry should probably avoid them.

And lastly, try experimenting with different lengths. Sometimes, a picture doesn’t tell a thousand words and may require an explanation (context I mentioned earlier).

Other times, the visual will be powerful enough and a single line of text might suffice.

Tip #10 – Create An Amazing Profile (Don’t Forget The Bio!)

A well-developed profile is your ticket to quickly growing your Instagram followers.

By having a curated profile, that sends a clear message, and is visually appealing – you’re making it much more likely that whoever stumbles upon it will hit that follow button.

Your profile includes the profile picture, your name, username, website, and bio.

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The name holds up to 30 characters. Characters, not words – keep that in mind.

Spaces are counted as characters, as well. So, you’ll be quite limited here.

But, what’s the big deal? Shouldn’t it just be the name of your business?

Well, the thing is, your Instagram name is included in the search function.

Therefore, if possible, you might want to include a keyword here.

Your username, on the other hand, should be the same as all your other social media profiles.

The reason is simple – you’re making it easier for users on other platforms to find you on Instagram.

As for website, this is the only place where you can include a clickable link. Apart from CTA in ads, of course.

So, make sure to send your Instagram followers to a relevant page on your website. This doesn’t necessarily have to be your home page.

It can be a landing page where they can opt-in for one of your lead magnets, or a product page where they can check out your offers.

Finally, the bio allows you to write up a short description of you and your brand. It’s up to 150 characters long, so you’ll still have to be brief.

Here, your goal is to convince the target audience to follow your Instagram profile, using compelling copy.

#Tip 11 – Ask Your Instagram Followers To Tag Their Friends

Don’t shy away from asking your Instagram followers to tag their friends in your posts.

If your post is interesting enough, they will likely comply. This will, in turn, expose your content to a much greater number of users.

For example, say you’re running a bakery. You can post a breathtaking visual of your famous doughnuts, and ask them to “tag a friend who appreciates their delicious sugary goodness”.

It can work for any type of business, provided you have some creativity, and already have a good relationship with your existing Instagram followers.

Tip #12 – Tag Your Location

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Image credit: Social Media Examiner

If you’re running a brick & mortar business, or if your business have a physical location, you might want to consider tagging your photos with that location.

And it’s not just so that the users can find you more easily in the real world. By clicking the tagged location, they can see ALL posts you posted from the same location.

Which means higher engagement, and therefore higher exposure!

Even if your business isn’t bound to a specific location, there might be situation where you can and should take advantage of this feature.

For instance, you can tag your location if you’re posting photos from a live event.

How do you add a location to a post? It couldn’t be any simpler, really.

 

Just tap the one you want to tag the location to, then click Edit.

You’ll see the option to “Add location”. Tap it, write the location name, save the edits, and  you’re done!

Tip #13 – Create More Instagram Stories

Instagram gives you the opportunity to go beyond users’ feed, with Instagram Stories.

True enough, they disappear after 24 hours, but that’s still plenty of time for your Instagram followers to engage with them.

Data from Instagram itself suggests that almost every first Instagram Story results in a direct message. Furthermore, one third of those Stories come from businesses!

So, if you’re not utilizing this feature, you need to start creating Instagram Stories today.

Tip #14 – Run Instagram Ads

Instagram paid ads are a great way to reach your target audience.

They give you an opportunity to get your content in front of a large number of people, who wouldn’t have otherwise seen it in their feeds.

They function fairly similarly to Facebook ads, in regards to the targeting options.

You can target your audience based on their location, demographics, interests, and even behaviors.

If your marketing budget allows, you should definitely throw in a few ads to quickly increase your exposure.

Apart from just the feed, you can also advertise to your Instagram followers through stories.

This is another amazing option, since Story ads show in between other user’s stories. They simply have the “sponsored” label on them, but other than that, users wouldn’t be able to tell them apart from random Stories.

 

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The best thing about Story ads is that they’re not as obtrusive as regular ones. Consequently, the audience is generally much more receptive to them.

Tip #15 – Use Instagram Analytics

There’s a number of Instagram analytics tools that can give you pretty valuable insights.

The data these tools provide allow you to see impression for every post, including reach, engagement, top posts, and so on.

You can also quickly get access to your audience’s demographics. Planning your marketing efforts by relying on relevant data is always a good idea.

This information can help you figure out what’s working, and which parts of your strategy aren’t delivering expected results.

Then, you can tweak your strategy accordingly, and start gaining more Instagram followers.

For example, you might learn that the majority of your audience isn’t based in the US from these insights. In response, you can switch up your posting times to align them with the times your audience is active on the platform.

In turn, you’ll see your number of Instagram followers rapidly increasing.

Conclusion

There you have it – 15 quick & easy tips to grow your Instagram followers.

Hopefully, these tips will help you increase your presence on Instagram, grow your following, and acquire plenty of new leads and customers.

Just make sure you’re posting high quality, relevant content, at the right times, and with consistency.

Pull this off, and splash in a few other tips from the list, and you’ll be an Instagram sensation in no time!

What do you think about this tips? Have any of your own you’d like to share? Then go ahead and leave a comment below. 😉

Are you interested in learning how to reliably create powerful, result-oriented Instagram campaigns?

Campaigns that will help you build brand awareness, attract TONS of new leads & customers, and skyrocket your sales…

Then check out my Money Making Starter Kit. It provides a comprehensive collection of top-performing marketing strategies and 100% done-for-you templates.

It’s an invaluable resource that will allow you to create winner social media marketing campaigns with ease.

And that’s only the beginning. You’re also getting funnel reports, checklists, 101 marketing secrets, a proven list building system, and a whole lot more…

Click here to get instant access to the Money Making Starter Kit and discover how you can start bringing in 7 figures with your business.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

 

4 Reasons Why You Need To Use Instagram Hashtags

Instagram hashtags are a vital feature on the platform.

They make it way easier for brands to get their message to the right people, and for the average users to find the content they’ll enjoy.

Whether you hate them or love them, you can’t deny one simple fact:

On average, posts with at least one hashtag generate over 12% more engagement than posts without hashtags.

Before we delve into why you should utilize Instagram hashtags, let’s see how they work first.

How Instagram Hashtags Work

The primary function of Instagram hashtags is categorizing the content on the platform.

Whenever you post a new piece of content on Instagram, you have the option to include a caption and hashtags in the post.

Note that number of hashtags is limited to 30. However, that should be more than enough to cover all the relevant topics/keywords.

Here are some of the hashtags I frequently use on my posts, to ensure they’re more easily discovered by my target audience:

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By using these hashtags, I’m essentially making it a lot easier for people who are already interested in these topics to find my content.

That’s what hashtags do – they facilitate the content discovery process.

In that sense, hashtags create a win-win situation.

You get to reach laser-targeted audience, while they get to find exactly the content they’re looking for on the platform.

Now, let’s take a look at the 4 main reasons for using Instagram hashtags:

#1 – Monitor The Success Of Your Hashtags Through Instagram Insights

Instagram is constantly changing & evolving.

Each new update adds a new feature, or refines an existing one, to further enhance the experience of all users on the platform.

One such feature, that you’ll definitely find interesting, is the ability to analyze the effectiveness of your hashtags.

However, to utilize this feature, you’ll have to create an Instagram business profile or switch to one.

After doing so, you can see how your hashtags perform simply by clicking the desired post and selecting “View Insights”.

This will open up a new page where you can see the post’s reach, as well as impressions.

Impressions now include data which allows you to see how the audience found the post.

#2 – Users Can Now Follow A Specific Instagram Hashtag

Earlier, you only had the option of following other users on the platform.

However, with an update that rolled out earlier this year, you now have the ability to follow hashtags you believe are relevant to you.

In my opinion, this is an awesome and much-needed feature. Now, you can stay up-to-date with all the relevant topics, even if you’re not following the person who posted the content.

Another reason why this is great is because it automatically extends your reach, if you’re already using Instagram hashtags.

It makes it much easier for new people to discover your brand on the platform.

They just have to follow the hashtags you’re frequently using.

Your posts will appear in their feed, and if they like what they see, you’ll gain a ton of new followers.

Following a hashtag is identical to following a profile. You just have to find the hashtag you like, open up the hashtag page, and press the Follow button.

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#3 You Can Add Clickable Hashtags To Your Bio

Another relatively new feature allow you to include clickable hashtags in your Instagram bio.

In other words, it’s like adding a call-to-action to your bio, which will promote your community and highlight your branded content.

What’s even better is that there are no complicated options you’ll need to enable to start utilizing this feature.

In fact, all you need to do is add the ‘#’ symbol before a relevant word in the bio. Then, Instagram will automatically convert it into a clickable link.

Whenever someone clicks on it, Instagram will send them to that hashtag.

For instance, say  you’re using a branded hashtag on all your posts.

Adding it to your bio would mean that, by clicking on it, users will be able to see all posts that share that hashtag.

Here’s an example directly from Instagram’s Info Center:

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#4 – Hashtags & Instagram Stories

Another great way to boost your visibility on Instagram is by adding hashtags to your Instagram Stories.

You can literally go nuts with the story hashtags, if you want:

https://instagram-press.com/blog/2018/03/21/introducing-hashtag-and-profile-links-in-bio/

Just make sure not to go overboard…

What this means is that, once you’ve added a hashtag to a Story, users can find said story through the Search & Explore page.

When someone searches for that hashtag, there’s a good your story will appear in their Story queue.

Final Thoughts

Using the right Instagram hashtags can dramatically boost your visibility on the platform.

In turn, this will allow you to quickly gain tons of new followers.

It seems that the people behind Instagram really want to deliver the right type of content to the right people.

Both the average users and brands on the platform can greatly benefit from hashtags.

For average users, they can now find new profiles whose posts they’ll enjoy, simply by following a specific hashtags.

For you, this means that including hashtags in your posts will help your content be found by your target audience.

In other words, when used correctly, hashtags have the potential to significantly boost your engagement.

So, next time you post something on Instagram, consider which hashtags you should include. Don’t just put the ‘#’ in front of any word that crosses your mind.

Do some research, see which hashtags are trending, and add them to your posts. When done correctly, you will see the number of likes and comments on your content soar.

What’s your take on Instagram hashtags? Let me know in the comments below!

Want to learn how to consistently create engaging content your audience will love? 

I’m sure you’ve heard the saying that “content is king”.

That’s true, but only when the content you’re producing is relevant, valuable, interesting, and engaging.

Poor quality content will often do more harm than good. So, do you want to step up your game on Instagram and other social media?

Do you want to attract thousands of new, red-hot leads, and convert them into paying customers?

If you’re looking for a tested & proven, step-by-step formula for creating premium quality content…

Then I invite you to enroll in the Wealth Academy Content Marketing Specialist Certification Program TODAY!

This is a unique opportunity to get trained & certified on how to consistently create awesome content and develop effective content marketing campaigns.

Boost your online visibility, grow your brand, and scale your profits with Wealth Academy.

Click here to discover how you can become a Wealth Academy Certified Content Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Best Time To Post On Facebook To Get Maximum Exposure

Best Time To Post On Facebook To Get Maximum Exposure

Does the timing of your posts affect the engagement they receive? Is there the best time to post on Facebook, which would guarantee maximum exposure?

In this article, I will attempt to provide a satisfactory answer to these questions.

I’m sure you know that promoting your content on social media is an excellent way to increase your organic reach, build brand awareness, and engage with potential customers. The trouble is, Facebook’s algorithms are constantly changing.

This can drastically affect whether your content shows up in the user’s news feed.

It goes without saying that your content needs to be interesting and relevant. This is a requirement if you’re hoping to grab the attention of your target audience on Facebook. However, that’s not the only element that determines the exposure of your posts.

Various studies have shown that WHEN you post is equally as important as WHAT you’re posting.

By posting when most of your target audience is browsing through their news feed, you’re drastically improving the chances that they’ll get to see and interact with your content. 

What’s The Best Time to Post On Facebook?

It’s difficult to provide a definitive answer to that question. The answer may largely depend on the type of business you’re running.

It’s also predominantly influenced by the type of audience you’re trying to reach.

In any case, you can’t expect to get an answer like “Thursdays, exactly at 3:14 p.m., if you’re promoting cycling gear”

So, does that mean we’re back to square one? Not necessarily.

Just like everything else regarding online marketing, you will have to do some testing and rely on data to figure out the peak times for your business.

That said, the studies I’ve mentioned earlier can give you a general sense of the average best posting times. They’re a great starting point for determining the best posting schedule for your business.

So, What Do The Studies Say?

According to Quick Sprout, it’s better to post during the week, than on weekends, with engagement being the highest on Thursdays and Fridays.

Another interesting thing they’ve found is that people generally seem a bit happier on Fridays (who would’ve guessed?) and that they interact with funny or upbeat content the most.

Huffington Post has reached a similar conclusion regarding Thursdays and Fridays being the best days to post on Facebook. In addition, the results of their studies suggest that it’s best to avoid posting on Mondays and Wednesdays.

Kissmetrics, on the other hand, revealed that the best day to share stuff on Facebook is Saturday, with shares spiking around noon and later in the evening (after 7 p.m).

Buffer: Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 p.m. to get the most shares to 3 p.m. to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.

Dustin Stout confirmed everyone’s suspicions and concluded that posting overnight is generally a bad idea, with the worst times being anywhere between 8 p.m. and 8 a.m.

CoSchedule’s data indicates that the best time to post on Facebook is from 9 – 10 a.m, 1 p.m. at noon, and at 3 p.m. 

They beautifully summed up the findings from different studies, and here’s what they came up with:

Image credit: CoSchedule

Discover The Best Time To Post On Facebook For YOUR Business

Like I mentioned, it’s best to use this information as a baseline. Test out different dates and times to determine when’s the best time to post on Facebook for your audience.

Start by posting your content at the average best times (weekends between 12 – 1 p.m. and Thursdays and Fridays from 1 -4 p.m.)

Monitor the performance of your post, and change it up each week by one or two hours. Do this consistently, and you’ll eventually start picking up on trends and understand which posts get the most engagements, and when.

You don’t need to be chained to your desk to make sure that you’re posting at exactly the right time. 

You can simply schedule your posts. Facebook will post them for you at the time and date that you choose.

First, you’ll need to create the post. Once you’ve satisfied with it, DO NOT hit Publish.

Instead, click the arrow pointing down next to Publish, and select Schedule from the drop-down menu.

Below the publication, select time and date when you want the post to go live, and hit Schedule to confirm.

You can always change the time and date, or completely delete the scheduled post. Simply click on Publishing Tools at the top of your page. From there, navigate to Scheduled Posts in the left column, and click on the post you want to edit.

I would recommend posting only once a day. This helps ensure the audience has an equal chance to interact with every post.

That said, you can also rely on Facebook’s Insights to get comprehensive reports on all of your posts. Here, you can see which ones have had the most engagement, and use that data to determine when your audience is usually online.

When on your page, simply navigate to Insights and then click Posts to see when your audience interacts with your content the most.

One final thought: Time zones can play a huge role in determining when you should post. So, if your audience spans all over the globe, take that into consideration and adjust the posting times accordingly. Aim to hit the best time for the majority of your audience.

Need Help Creating A Powerful, Compelling Facebook Ads Campaign?

If you want to leverage the full power of Facebook to grow and expand your business, then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, and running wildly profitable Facebook advertising campaigns that will reliably generate new leads and customers, and maximize your revenue.

Click here to discover how you can become a Wealth Academy certified Facebook Ads Specialist, and run your FB advertising campaigns the way million-dollar campaigns are run.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

YouTube Ad Placements To Take Over Your Competitors’ YouTube Traffic

Imagine this: your ideal customer clicks on one of your competitor’s YouTube video, and is shown your ad before the competitor’s content. Well, YouTube ad placements allow you to do just that. 

Let’s say they get a thousand views on their videos, on average… That would mean that with each of their videos, you’re getting your offers in front of a thousand people, who you know for sure are interested in the topic your business covers.

YouTube Ad Placements allow you to do just that. As long as your competitors allow monetization on their videos, you have the opportunity to leverage their traffic to grow your own YouTube channel and generate qualified leads for your business.

And that’s exactly what I’ll be covering in this post. I’ll show you how to utilize this feature to extend the reach of your YouTube ads and leverage your competitors’ resources to grow and expand your business.

Here’s How You Can Start Leveraging YouTube Ad Placements:

Finding the Perfect Opportunity

One thing to keep in mind, when looking for good videos for your YouTube ad placements, is that not every channel allows for video ads to play before their own content.

You’ll have to do some digging to find the ones that allow monetization, and are getting a lot of engagement from the users, in order to take full advantage of this strategy.

First, you want to head over to YouTube’s homepage, and type in a relevant keyword in the search bar. If you have done keyword research for previous advertising campaigns or SEO, this step is pretty simple.

Just choose one of the keywords your video ad is based on and start your search. If not, then check out this post to learn about the keyword research process.

Once you type in the keyword and hit “Enter”, the first thing you’ll see on the very top of your screen is the number results that match your search.

For example, if you type in “youtube advertising”, you’ll see that there are 63,000,000 results matching your search. We’ll need to narrow it down a bit.

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In the top-right corner, you can see the filter button.

The default setting ranks videos and channels based on relevance. It shows you the content you’re most likely to be interested in, based on the keyword you typed.

For this purpose, however, we’re more interested in the number of views a channel gets on their videos on average.

We want to get our ad in front of as many people as possible.

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So, click the Filter and choose to sort the search results by view count. Also, in the “Type” category, select “Channels” to only display channels instead of particular videos.

What you want to pay attention to are channels that have a fairly large subscriber base, are active (posting new videos on a regular basis), and have a solid number of videos uploaded.

Once you find a promising channel, simply click on their name and visit their YouTube homepage to make sure that the content they’re producing is indeed relevant to your business.

Click on their “Videos” tab, and take a look at when they uploaded their most recent video. Also, check how frequently they publish content on YouTube.

Once again, you want to aim for channels that are active, and have a good number of views on their videos.

However, it’s crucial that you check whether the channel owner has enabled monetization of their videos, or not.

Although there is no way to directly check for this, what you can and should do is go through a couple of videos and see if any ads are played.

If you see any ads before, during, or after the video, that’s a clear sign that monetization is enabled. Likewise, if one the recommendations on the right-hand side is an ad, that’s a telltale sign as well.

Browsing Through Featured Channels

While you are evaluating a specific channel, you can find those perfect Placement opportunities in their “Featured Channels” tab.

You can change this text into something like “related channels” or “channels we recommend”. So, depending what the channel owner deems fitting, they can name it accordingly.

Regardless, you will always find it on the right-hand side of a channel’s homepage.

Here’s an example from my own YT channel:

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Most YouTube channels have this feature available, as a way to introduce their viewers to other content they might find interesting.

Whereas entertainment channels might have all sorts of other channels featured, with content that’s not necessarily strictly related to what they’re producing, the story is a bit different with business channels.

They usually don’t feature random channels, but the ones that are covering the same topic, and are authorities in the industry.

So, it definitely pays to go through someone’s list of related channels, in order to find that hidden goldmine – someone who has enabled monetization on their videos, and has a lot of viewers and subscribers.

Remember, you need to determine that a channel has enabled monetization of their videos. However, you’re preferably looking for their newer videos that other advertisers haven’t claimed yet.

I suggest compiling a list of at least 10 videos you can potentially use as YouTube ad placements for your ad.

Do this before creating the actual advertising campaign and your life will be much easier. 

This process might take a while, but it will definitely pay off in the long-run.

Creating the Campaign

In order to create your YouTube advertising campaign, you’ll first need to link your AdWords account to your YouTube channel. If you don’t have one already, or don’t know how to link the two accounts, check out this guide I wrote on creating a YouTube business account.

Finally, it’s time to create the campaign and make our research pay off.

From your AdWords homepage, navigate to campaigns and select “New Campaign”.

After a redirect, you’ll see a new page where you can select the campaign type.

Simply click on “Video” and select “Product and brand consideration” as your campaign objective:

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Name your campaign a select your advertising budget.

Under “Networks”, check the “YouTube videos” option, and only that.

Adjust your bidding and select the audience you want to target, then scroll out to the “Content” tab. This is where you’ll see the “Placements” option, which is set to any placement by default.

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Here’s where we’ll start taking advantage of our competitors’ traffic, by using the videos from the list we compiled earlier.

Here, you can simply copy & paste the URL of the video you want your ads to show on.

Recently, AdWords has enabled advertisers to use entire YouTube channels as their YouTube ad placements.

Still, it’s better if you find the exact video you want your ads to run on.

Sure, YouTube won’t charge you for an in-stream ad if nobody watches 30 seconds of it… However, you won’t get any results if you place the ad on a 6-month old video that nobody is watching anymore.

Once you’ve added the YouTube ad placements, selected the creative (the video you want to use as your ad) and adjusted all other settings of your campaign, you’re pretty much done.

You can save your settings and launch the campaign, letting the ad run on the placements you selected.

After a while, you might want to go back and look at the data to see which of the YouTube ad placements are performing the best. Then, just remove the ones that aren’t bringing results. You can also scale your ads by increasing the bids, if your advertising budget allows it.

That’s it! You’re now ready to hijack your competitors’ YouTube traffic to grow your own channel, generate qualified leads and boost your sales!

Ready to Grow Your Business with YouTube?

If you want to leverage the full power of YouTube advertising to scale your profits, then I invite you to join my Video Ads Hack course.

You’ll learn everything you need to know to create powerful YouTube ads that get results.

This comprehensive course covers everything from developing an effective YouTube marketing strategy and creating compelling videos for your ads, to tips & tricks that will help you optimize your campaigns for sales and conversions.

Click here to get instant access to Video Ads Hack course and discover how you can leverage YouTube advertising to scale your business to six figures!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

How Instagram Influencers Help Your Advertising Strategy

Marketing strategies and tactics are constantly evolving and it can be fairly difficult to try all the available approaches and figure out which one would work best for your business. That said, Instagram influencers marketing was booming last year, with over $4 billion in revenue gained by various companies advertising their products and services on this social media platform.

One particular advertising strategy stood out as an incredibly effective way for businesses to draw the attention of their target audience and get them excited for whatever it is they’re offering.

Influencers who have amassed large followings have now become important players in the social media marketing game, providing advertising services on their social media accounts, for a moderate fee.

Chances are you’ve probably heard of the term “influencer marketing” before, but who exactly are influencers and what do they add to your Instagram advertising strategy?

That’s exactly what we’ll be covering in this post, so if you want to enhance your advertising strategy on Instagram, make sure to read it word for word.

Let’s get started!

Who Are Instagram Influencers?

Instagram influencers are people who have built a large, active following on this social network, and have formed trust-based relationships with their audience.

They are users who regularly get tens of thousands of views and likes on their posts, whose opinions are highly valued by a large number of people interested in a particular topic.

They have the ability to help businesses gain an insane amount of followers and extend their organic reach fairly quickly, by simply featuring their brand in one of their posts, giving them a “shoutout”, or simply sharing one of their posts.

In other words, they have the ability to get your post in front of tens of thousands of highly targeted people, virtually overnight. This is the main reason why influencer marketing is continuing to grow in popularity among business all over the globe, across all niches.

Look at the example below;

Since Instagram is predominantly a visual platform, brands whose products have high visual appeal have had huge success leveraging this marketing method.

How You Can Leverage Instagram Influencers To Boost Your Advertising Efforts

To get started with influencer marketing, you need to figure out who the influencers in your niche are.

How to get in touch with them, and most importantly – leave a great first impression. This will convince them that your brand is worth promoting.

The most powerful asset an influencer has is their online reputation. You can bet that they won’t promote just any brand that can pay for their services.

Let’s take a look at the steps you need to take before you can start attracting new followers. Making you get more sales with the help of Instagram influencers.

Step #1 – Find The Right People

Like I mentioned, you can’t just come up to any influencer and ask them to promote your products and services. You need to find the influencers in your specific niche, who are targeting the same audience you want to reach.

You can always search on Instagram itself, using the hashtags relevant to your industry and business. Search posts that received high engagement from your target audience (lots of likes and comments).

Then, you can simply check out the accounts that regularly have high engagements on their posts. Then approach the people holding those accounts.

This approach takes a bit of time, and not everyone you’ll find will be willing to promote your business.

There is a number of online tools/platforms you can use to find the right people in a matter of minutes.

Here are a few worth checking out:

Image source: hypetap.com/#top

Step #2 – Form a Partnership

When you find the right influencer for your Instagram campaign, you have to reach out to them. You can do so for a partnership to enlist their services.

Here, you need to think long-term. A single “shoutout” will attract the attention of some of the influencer’s followers. But if they promote your products over an extended period of time, the users will gradually build trust.

That trust goes towards your brand and will be more inclined to check out your business.

The best way to get in touch with an influencer is to send them an email to their business email address.

You will find their email listed in their bio on their profile page. Look at neil patel’s bio page with a call-to-action button;

There are a few things to keep in mind before you for a partnership with an influencer.

First, you need to send them a sample of the type of content you would like for them to post. When promoting your business, influencers refer to this as a “brief”.

Naturally, influencers expect to have creative freedom when it comes to the content they’re posting on their profiles.

But it’s a good idea to give them some outlines, to make sure the posts are aligned with your brand image. This helps them get a general idea of the approach they want to take. You also want them to know how best to convey your brand’s message through their posts.

Another thing to be aware of is the fact that, you’re not only paying for the promotion of the post on Instagram. A couple of other services are included, namely content creation and the right to use the post for other purposes (e.g. your blog or emails).

Step #3 – Measure The Results

You don’t want to keep paying money to influencers if they aren’t delivering. That’s why you need to track the results of their posts, to accurately determine just how much traffic you’re driving.

Determining this will allow you to know what your ROI is.

As far as influencer marketing goes, the best way to do this is by providing the influencers with trackable links.

You want them to be able to know how each post is performing. See the example link tool below:

An amazing tool for creating trackable links in seconds.

You can rely on tools like Bitly and Google URL Shortener to create multiple trackable links. This will enable you to see the exact number of people who click the post and visited your website.

Final Thoughts

Instagram influencers marketing is a great way to complement your overall social media marketing strategy.

Users stumbling upon a post from an influencer promoting your brand will be much more likely to check out your business.

Most of the time they will visit your blog and start following your business profile. That said, it shouldn’t be the only thing you rely on to drive traffic and sales from social media.

You need to come up with a great content strategy, post regularly, and run successful advertising campaigns. If you truly want to leverage the power of social media and use it to grow and expand your business.

Need help creating powerful social media campaigns that drive engagements, get clicks, and boost sales?

Get instant access to my Max Income System and discover a comprehensive collection of top-performing marketing strategies.

You will also get proven templates that you can use to shoot your sales and conversions through the roof.

About The Author:

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader whose work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

YouTube Advertising Guide

To maximize your income as an online entrepreneur, it’s vital that you utilize every resource and marketing channel at your disposal. Typically, the first platform that comes to mind when companies and business owners decide to advertise their products and services online is Facebook. For some reason, YouTube advertising is often overlooked, despite the fact that the platform has over 1.5 billion monthly active users.

 

Admittedly, people usually visit YouTube for entertainment purposes. Still, there are plenty of tutorials and “how-to” videos available as well. And thousands of people watch these educational videos every single day.

This opens up a huge opportunity to get your products and services in front of a wide target audience through clever, attention-grabbing video ads.

Based on the users viewing history, you can play video ads to people you know are interested in a specific topic. When done correctly, YouTube advertising can help drive tons of qualified traffic to your website and shoot your sales through the roof.

That said, there’s a huge upside to YouTube advertising being so underutilized. It makes this method of generating red-hot leads extremely cost-effective! Ads on YouTube can cost as little as $0.03 per view.

I’ve had amazing success with this advertising platform (see image below). In this post, I’ll show you how you can get started with YouTube advertising and achieve the same results.

So, let’s take a look at the steps you need to complete to create and launch your first YouTube advertising campaign.

Step 1: Creating The Video

The first thing you need to take care of is the video creative for your ad.

Depending on the product or service you’re planning on promoting, and your video editing skills, you might need to hire a professional or a company to create the video for you.

 

It’s vital that you produce top-quality videos for your YouTube ads, since 1080px videos have pretty much become the standard. Low-quality videos have a much lower click-through rate. Additionally, they can also poorly reflect on your brand, which is something you want to avoid at all cost.

However, top-notch videos will run you anywhere from $5,000 to $50,000… So, it definitely pays off to learn how to create them on your own.

You can always use pre-built templates, which we include in our Video Ads Hack course, and create stunning video ads for YouTube in minutes.

That said, there are a couple of things you need to keep in mind when you’re trying to come up with a good creative for you YouTube ad…

Step 2: Creating Your YouTube Advertising Account

Since YouTube advertising campaigns are run through AdWords, you’ll need to sign into your existing account or create a new one. Then, simply navigate to adwords.google.com/video to create a new video ad campaign.

You need to make sure that your AdWords and YouTube accounts are linked together. You can do this on either YouTube itself, or on AdWords.

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Once you link the two accounts, from your AdWords home screen click “Campaigns”. Then, click on the plus button (+) and select new campaign.

From the different campaign types, choose Video as the campaign type. From here, simply follow the AdWords instructions to upload your video, select targeting, choose the relevant keywords, and determine your advertising budget.

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In the rest of this article, I’ll talk about a few key elements you need to pay close attention to.

Step 3: Selecting The Ad Format

There are various types of  ad formats available on YouTube. Depending on the one you choose, you will have a different amount of time to work with.

Different ad formats available on YouTube.

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For example, if you opt for a non-skippable video ad, it can only be up to 15 or 20 seconds long, depending on regional standards. On the other hand, you have more freedom with a skippable ad.  The general rule of thumb is to keep them under 3 minutes long, however.

Tip: Skippable ads, as the name suggests, can be skipped after the first 5 seconds. Therefore, you need to make sure to give your audience a reason to stay and watch the entire ad in the opening two sentences.

To select the ad format you would like to use, you actually have to navigate back to your YouTube account. In the top right corner, click the account icon and select “Creator Studio” and go to “Video Manager”.

Find the video you created for the ad. Click edit, select “Monetization” and make sure the usage policy is set to “Monetize”.

Then, simply select the ad formats you want to use for the video and click “Save changes”. Once you create the campaign, AdWords will pull that information and create the ad type that you’ve previously selected.

I personally recommend giving TrueView in-stream ads a shot. They provide multiple benefits over other formats at your disposal. These ads are skippable, and are played before, during, or after the video the user is watching.

The beauty of these ads is the fact that YouYube won’t charge you if someone skips the video before watching 30 seconds of it. Or if they don’t watch the full video, if it’s less than 30 seconds long.

This is by far the most cost-effective option.

Step 4: Target The Right Audience

When creating your YouTube advertising campaign, you have the option to select exactly who you want to show the ads to.

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YouTube allows you to target people based on their demographics and their activity on the platform. If you understand your target audience, this pretty much guarantees that whoever sees your ad is genuinely interested in whatever it is you’re promoting.

Tips for effective targeting:

  •    With each targeting option your ad, you’re narrowing down the audience. You want to laser-in on your target audience, but you don’t want to advertise to only a handful of people. I recommend using 3-4 targeting options, and creating multiple targeting groups when necessary.
  •    Take advantage of display keywords. In other words, show your ads to people who are searching for YouTube content on the same topic. Nobody likes to have their video interrupted by an ad that has nothing to do with the video they’re watching.
  •    Leverage “negative targets” to remove irrelevant placements and boost the effectiveness of your YouTube ads. You can view negative targets as the exact opposite of your target audience. Essentially, this allows you to select where you do NOT want your ads to be displayed.

Step 5: Tweak The Settings

There are tons of advanced settings available when creating your YouTube advertising campaigns. When used correctly, they can help you make the most out of every dollar you spend on the campaign.

Generally, if you know your target audience well enough, you can take full advantage of these settings. This will ensure that  you get the best results out of your advertising efforts.

 

Here are a few settings you want to pay special attention to:

Budget

The first thing you need to take care of is the advertising budget for your campaign. There are two options to choose from here: daily budget or how much you’re willing to spend for the campaign in total.

If you select the “Daily” option, make sure to set the campaign duration according to the amount you’re comfortable with spending.

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As you can see in the image above, you can choose between standard and accelerated delivery method. This can make all the difference if you’ve opted for the “campaign total” as the budget type.

I highly recommend leaving it as standard, since the accelerated method will burn through your budget rather quickly. It’s best to use the latter after you confirm that the ad is performing well, and want to scale the campaign.

Networks

Here, you can choose where you want your YouTube ads to be displayed.

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The default setting has all three options checked. However, you might want to refrain from running your ads on the Display Network. At least until you gauge the ads’ performance and have a higher advertising budget.

Location

Depending on what you’re promoting, it might be crucial to select the geographic location of your target audience. If you’re selling digital products, software, services, or provide shipping around the world, you likely don’t need to worry about this option.

However, if you have a brick & mortar business and want to invite people to visit your physical store, then you definitely want to make sure that the ads are only shown to people in a very specific region.

Ad scheduling

You can select exactly what time of the day you want your ads to run on YouTube. If you have data regarding your target audience’s activity, put it to use here. Choose to show ads when your audience is most likely to be browsing YouTube on their devices.  

If not, you can choose “all days and all hours” and tweak the campaign later, based on the consistency of the conversions.

Ad rotation

If you’re running multiple ads as a part of a single campaign, it might be a good idea to rotate them evenly to test the performance of each one.

Also, having diversity in your campaigns will have a positive effect on your conversions. People usually get tired of seeing the exact same ad pretty quickly.

Frequency capping

This ties into the previous point I made. You do not want to show the same ad to the same person 10 times a day. Frequency capping allows you to choose how many times the ad will be shown to the same viewer.

From my experience, it’s best to only show the ad once per day.

Step 6 – Customize Your Bids

There’s one thing you need to be aware of here. By default, YouTube advertising merges all of their bidding per ad format into a single bid.

Thankfully, you can work around this and choose to “Customize bids per format”. This allows you to select the maximum amount you’re willing to pay for in-display and in-stream ads respectively.

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You might to have separate campaigns, one focusing on in-display, and the other on in-stream ads. Or, you might want to completely forgo one option.

Regardless, you want to choose the maximum amount you’re willing to spend per view. This ensures that your advertising budget is used as efficiently as possible.

Another thing to pay attention to when adjusting your bids, is the number of predicted daily views. Your bid amount and the predicted average CPV (cost per view) directly impact this metric.

To start off, aim for about 1,000 daily views. Check this number regularly, since if it drastically drops, that’s a clear signal that you need to adjust your bids.

Conclusion

YouTube advertising is a cost-effective, scalable marketing channel. You can advertise to millions of people on the platform, drive laser-targeted traffic, and grow your business, at a relatively low cost.

Marketers who have recognized the potential of this marketing platform generally experience a very high return on investment. Since it’s still very much underutilized, YouTube offers much better rates than Facebook, for example.

If you want to take advantage of YouTube advertising, and learn how to create compelling video ads that boost engagement, drive traffic, and get you sales – then click here to sign up for the Video Ads Hack course.

The course teaches the ins and outs of YouTube video marketing. You’ll learn everything from coming up with a great advertising strategy and quickly & easily creating killer video ads, to optimizing for conversions and scaling for bigger profits.

In just 5-8 hours, you’ll learn everything you need to know to create a killer YouTube advertising campaign. 

Click here to get instant access to Video Ads Hack course, and grow your business & scale your profits with YouTube ads.

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About The Author:

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

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