What’s The Best Time To Post On Instagram For Your Brand?

With the new Instagram algorithm, the timing of your posts has become more important than ever. But, when is the best time to post on Instagram?

As the algorithm changes, so does the answer.

In 2018, the majority of social media managers state that posts uploaded during lunch time – 11 a.m. to 1 p.m – seem to be getting the most engagement.

However, you shouldn’t take this for granted. Obviously, depending on the audience, the best time to post on Instagram varies for different brands.

There have been many studies singling out certain days of the week and times of day…

This can give you a good starting point, but you’ll probably have to experiment with different times to figure out what works best for your Instagram audience.

Instagram relies on a dynamic algorithm, that constantly changes and evolves. If you want to keep up, you need to constantly test, measure, and refine your strategy.

With the new update, the algorithm factors in not just how many users engaged with your posts, but also how quickly.

So, if you want to get your message in front of as many people as possible, and avoid having your content buried under a pile of other posts – you need to find that sweet spot.

And that’s exactly what this article aims to help you do!

So, let’s jump right in.

When’s The Best Time To Post On Instagram?

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Obviously, the best time to post is when the bulk of your audience is online.

I know that still doesn’t answer the question, but bare with me…

The vast majority of active Instagram users fire up the app every day.

That’s awesome. That’s great news for your brand!

It means you can (and should) post daily on the platform.

Some days your posts will get more engagement than others. After some time, you’ll start to see the pattern emerge.

In their study, Hubspot found that Mondays and Thursdays seem to be performing the best.

The time of day didn’t seem to play a huge role, but they suggest avoiding posting between 3 p.m. and 4 p.m.

Some brands found success by posting during the Monday morning commute (8 a.m – 9 a.m.).

However, with the videos, the story is a bit different. The best times seem to be between 9 p.m. and 8 a. m.

And it makes perfect sense, if you think about it. People might scroll through a few pictures, but they sure aren’t going to watch Instagram videos during work hours.

This is a good starting point, but you shouldn’t take these times as absolute truths.

Different studies have come to different conclusions regarding the best time to post on Instagram, after all.

Letergramme 

This service, which lets users schedule their Instagram posts, analyzed over 61,000 posts in search of the average best times to post on the platform.

The results indicated that Wednesdays performed slightly better than other days. The best times to post were between 2 a.m. and 5 p.m. Eastern.

Doesn’t really narrow it down, but it’s a start.

Sprout Social

Sprout Social did something similar, and they’ve found that posts get more engagement on:

  • Wednesdays around 3 p.m.
  • Thursdays at 5 a.m., 11 a.m., 3 p.m., and 4 p.m.
  • Fridays at 5 a.m.

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What this goes to show you is that there really is no universal answer.

It’s really difficult to pinpoint the exact time of each day when post are likely to receive more engagement.

You have to factor in all the different audiences and time zones, which further complicates things.

So, unfortunately, there is no shortcut. You’ll have to experiment with different times to figure out what works for your brand and followers.

However, what these studies do provide is a solid framework. You can take them as a good starting point and should expect to get more engagement on:

  • Mondays, Wednesdays, and Thursdays
  • During the morning commute between 8 a.m. and 9 a.m.
  • End of the 9-5 workday (around 5 p.m.)
  • Early birds (around 5 a.m.)

The next step is to measure the results of different days and times of day.

That’s literally the only way to figure out YOUR best time to post.

The Best Time To Post On Instagram For Your Brand

Again, the times these studies found to be the best might not work for your business.

It really depends on when your target audience is online and using the app.

So, like it or not, you’re going to have to do some testing and tweaking.

Here are a few general rules to help you find your best time to post on Instagram:

1. Post For The Right Timezone

Regardless of where you’re located, you need to post with your audience’s geographic location in mind.

If you’re in LA, and the bulk of your active audience is in NY, you want to factor in the time difference when posting.

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This is even more important if your audience spans across the whole world. In this case, you might need to experiment with seemingly odd times.

For instance, midnight PST is 8 a.m. in London, and there’s a good chance you’ll reach a good portion of your followers at both locations then.

2. Focus On Off-Work Hours

Typically, posts receive the most engagement during lunch time (11 a.m – 1 p.m.) and after 5 p.m.

And it makes perfect sense, when you think about it. Most people with a 9-5 job don’t have the luxury of browsing Instagram during work hours.

But, they will most likely check it during a lunch break or after work, to stay up to date with the content.

3. Schedule Vital Posts For Weekdays

It’s ridiculous to think you’d have to set your alarm to post something at a specific time.

You don’t have to be a “slave to the clock”, when there are various software options which allow you to easily schedule your posts on Instagram.

That said, you want to schedule the most important posts on weekdays. Typically, weekends tends to see less engagement, but not by a large margin.

My guess is probably due to the fact that over the weekends, people choose to spend their free time on fun, exciting, or relaxing activities, rather than spending it by looking at their phones.

So, just to be safe, you should post the most important content during the week. But, feel free to experiment with different days and times.

4. Leverage Instagram Insights

Instagram Insights provides a ton of valuable data, including your top time zones.

Relying on comments and likes, you can see when the bulk of your audience is typically online on the platform.

Here’s an example from Buffer’s Insights:

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Image Credit: Buffer.com

This helps tremendously when determining which times to choose to run the engagement tests.

If you notice, for example, that your audience seems to “come alive” between 5 p.m. and 9 p.m. – schedule posts at 5, 6, 7, 8, and 9 to find the sweet spot.

Once you gather enough data, it’ll be much easier to determine the best days and times to reach your Instagram audience with your content.

Conclusion

So, the bottom line is – there is no definitive answer.

If you expected me to tell you that the best time is Thursday 3:17 p.m., if you’re in the wealth industry, then I’m sorry to disappoint you.

Although there isn’t a clear-cut answer, there is data you can rely on and use as a framework to help you figure out YOUR best time to post on Instagram.

Just remember to always monitor and measure the performance of your content.

Want to learn more about creating engaging content your audience will love? 

If you’re looking for a tested & proven, step-by-step formula for creating premium quality content that will help convert ice-cold prospects into red-hot leads and customers…

Then I invite you to enroll in the Wealth Academy Content Marketing Specialist Certification Program TODAY!

This is a unique opportunity to get trained & certified on how to consistently create awesome content and develop effective content marketing campaigns.

Boost your online visibility, grow your brand, and scale your profits with Wealth Academy.

Click here to discover how you can become a Wealth Academy Certified Content Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

best time to post on instagram, best time to post on instagram app, posting on instagram, schedule instagram posts, how to get more likes on instagramShaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

How Does GDPR Impact Your Facebook Advertising?

With all the recent talk about GDPR, business owners all over the world are concerned with the impact it might have on their business.

Although it’s a European law, it doesn’t affect just companies based in Europe. If you’re in the US, you might think this doesn’t concern you…

And you couldn’t be more wrong. In fact, GDPR applies to ALL companies who are collecting data from European citizens.

Not to mention that the fines for breaching it are astronomical.

They amount to up to €10 million, or 2% of the worldwide annual revenue for the previous financial year, whichever is higher.

Hence, GDPR isn’t something you can take likely. You can’t afford to overlook it, or you might put yourself out of business. For good.

One of the areas where you need to be GDPR compliant is Facebook advertising. I’m sure you’re aware of Facebook’s data-breach scandals…

Since the same rules apply to both Facebook and your business, you need to be careful how you advertise on the platform moving forward.

That’s what we’ll be focusing in this article. We’ll take a closer look at how GDPR directly impacts the way you create Facebook audiences, store and use data, and target potential customers.

But first, let’s take a look at what exactly GDPR is.

What Is GDPR?

GDPR stands for General Data Protection Regulation.

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It’s a regulation in the EU law regarding data protection and data privacy.

Obviously, it affects all EU based companies. However, like I mentioned, it also impacts everyone who “offers goods or services to, or monitors the behavior of, EU data subjects”.

The aim of GDPR is to give full control to EU citizens over their personal data.

It ads several protection layers to ensure that, when gathering and using personal data, businesses require the user’s explicit consent.

In that regard, businesses are forced to be completely transparent in how they acquire data, what data they collect, and what they do with it.

The regulation was enforced on May 28th this year. Since then, all businesses affected must be GDPR compliant.

GDPR is EU’s way of giving individuals (prospects, customers, contractors, and employees) a lot more power over their personal data.

In fact, individuals under the GDPR have the following rights:

  • The right to access – This gives individuals the right to access their data at all times. They can also ask how their data is used by the company after it has been gathered. The company must provide a copy of the personal data, free of charge and in electronic format if requested.
  • The right to be forgotten – Consumers can, at any time, withdraw their consent or choose to stop being a customer. In both instances, they have the right to request the company deletes their data.
  • The right to data portability – Individuals have a right to transfer their data from one service provider to another.
  • The right to be informed – Individuals must be informed about any data a company is gathering, prior to it being gather. They have to opt-in for their data to be collected. Furthermore, consent must be explicit, rather than implied.
  • The right to have information corrected– Individuals have the right to update their data, if it is outdated, incomplete, or incorrect.
  • The right to restrict processing – Individuals can request that their data is not used for processing. Meaning you can have their data, but cannot use it.
  • The right to object – Individuals have the right to stop the processing of their data for direct marketing. There are no exemptions to this rule. Any and all processing must stop as soon as the request is received. In addition, you’re obligated to inform individuals about this right.
  • The right to be notified – If there has been a data breach involving someone’s personal data, they have the right to be informed about it. This must be done within 72 hours of realizing there has been a breach.

Facebook’s Response To GDPR

Unless you’ve just woken up from a coma, you’re probably aware of Facebook’s GDPR nightmares.

In response, Facebook’s been concentrating its efforts to ensure transparency and GDPR compliance.

The three key areas they have to work on are: transparency, control, and accountability.

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It may sound a bit technical, but it’s actually fairly simple. Facebook will be making it a whole lot easier for everyone to see what FB knows about individuals, based on what they’re posting on their profiles.

Additionally, they will invest more effort to ensure that the way other parties, namely advertisers, handle data in compliance to GDPR.

Which means GDPR directly impacts you as an advertiser on the platform. And in more than one way…

In fact, you’ll have to do something similar to what Facebook is currently doing.

You’ll need to inform your prospects about the type of data you’re collecting. Also, they need to be aware of what you’re doing with that data, and who else will have access to it.

There’s no reason to be alarmed, if you’re only using standard options Facebook provides. Targeting people by interest won’t infringe on the GDPR.

However, this should concern you if you’re leveraging Facebook’s advanced targeting options. I’m mainly referring to Facebook Pixel and Custom Audiences.

In that case, you’ll need to ensure a “relevant legal basis” for use of customer data.

This practically means you need acquire consent of each and every person whose data you’re holding or using.

So, you might want to hold off from running Facebook ads for the time being. Until you ensure GDPR compliance, that is.

The reason is simple – every company is responsible for ensuring their own GDPR compliance. Ignorance won’t save you from the fines, and you won’t be able to put the blame on Facebook, either.

GDPR And Facebook Pixel

If you plan on using retargeting, Facebook Pixel will be a vital tool.

However, you might not be able to leverage your existing Pixel. Unless you’ve complied GDPR when utilizing cookies.

How will you know if that’s the case? Well, Facebook’s created a handy Guide to Consent.

It’s lengthy, but you should definitely read through it. The Guide states instances in which you must obtain users’ consent.

I won’t go into too much detail here, since you can read all about it o the link above. However, I will give a few examples to illustrate what this means.

Say you want to use Facebook Pixel to measure conversions and/or retarget prospects based on their previous activity on your website. Since the Pixel relies on cookies, you’ll have to obtain the visitor’s consent in order to retarget them with a specific ad.

The same rule applies if you’re collecting visitors demographics on your blog, for example.

So, how do you get their consent?

Simple – through a cookie banner. Just like any banner on your website, it’s clearly visible on your page.

The difference from regular banners, however, is that it needs to be displayed on every page. It must be there when the page loads for the first time.

It also needs to clearly tell the visitor what data you’re collecting, how, and what you plan on using it for. Only if they click “OK” or “Accept” do you have their permission (consent) to use the data for intended purposes.

Alternatively, if you’re using a registration form, you can inform the user, that by registering/creating an account, they are acknowledging that they’ve read your Privacy Policy, Cookie policy, and Terms and in doing so, they are giving you consent. Sort of like what Facebook is doing right now:

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GDPR And Cookies

With GDPR in full effect, there are some changes regarding the use of cookies that you need to be aware of.

GDPR states that the fact alone that someone’s using a website doesn’t mean they agree to cookies. Prior to May 28th, only a small number of websites simply informed their visitors that they’re utilizing cookies. Now, this will no longer suffice.

As with all other data-related actions under the GDPR, you require the visitor’s consent to use cookies. And it needs to be a clear affirmative action.

For instance, they need to click through an opt-in box, or enable cookies settings from the menu.

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Image credit: FreePrivacyPolicy

There’s one thing to keep in mind here:

You must not have pre-checked boxes on your opt-in formsThe individuals need to willingly select the option themselves.

At the same time, you must, at all times, give them an opportunity to opt-out. Basically, prospects reserve the right to revoke their consent at any point in time, without listing the reason. You must enable them to do it just as easily as they consented.

For instance, if they enabled cookies from a settings menu, they need to be able to disable them as well.

GDPR And Custom Audiences

Here’s where things get a bit more complicated. First, we need to understand the terms data controller and data processor. 

Data controller handles personal data, whereas data processor, as the name suggests, processes data for other controllers.

Now, why is this distinction important?

Well, in regards of the Facebook Pixel, Facebook is actually the data controller. This means it falls onto Facebook to inform your visitors that their data is collected, processed, and used for retargeting purposes.

However, with Custom Audiences, the roles are swapped. Here, you are the controller and Facebook is merely a processor.

This implies that YOU are responsible for for complying with GDPR when uploading Custom Audiences on Facebook.

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Now, what does this entail?

Well, when using Custom Audiences for targeting, you will have to provide “proof” of consent.

It’s not yet clear what this proof will be, as Facebook is still working on this matter.

They’re in the process of developing a Custom Audiences permission tool. You’ll be required to use it, if you want to continue leveraging Custom Audiences.

For now, it’s best to act as if this option is currently disabled. Otherwise, you’ll be breaching the accords of the GDPR.

Interesting note: You’ll no longer be able to share Custom Audiences between business accounts.

So, What Happens To Custom Audiences You’ve Already Created?

The answer depends on how you’ve created them, regardless of what source you’ve used.

Whether you upload the custom audience from CRM data, newsletter subscribers, or a customer database…

If you haven’t acquired explicit consent from every single person on the list, stating that you have their permission to market to them, you’ll have to delete their information from the Ads Manager. 

The same holds true for your email lists. Although it doesn’t necessarily mean deleting all of your contacts.

In fact, I’m sure you’ve received at least a dozen emails from companies saying that they’ve updated their privacy policy.

If you haven’t already, you need to craft a similar email. It should contain links to your Terms and Privacy Policy, as well as ask the subscriber to confirm that they agree to updated terms. Remember, they basically have to opt-in again. In other words, they have to give you their consent.

If they don’t, and you haven’t previously acquired their explicit consent, then you can no longer promote stuff to them.

I mean, technically you can, but you’re risking the astronomical GDPR fines I mentioned earlier.

Don’t forget, since GDPR is an EU regulation, this only applies to EU based subscribers.

What About Leads Ads? 

Facebook Leads Ads are a power tool in every business’ arsenal.

They allow you to run ads with the purpose of acquiring new, qualified leads.

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Image credit: LeadSquared

However, GDPR has made them slightly more complicated, as well.

How so? Well, they state that, in the case of Leads Ads, both Facebook and you are data controllers at the same time.

This translates to both of you being responsible for GDPR compliance.

So, to acquire leads with Facebook ads now means both you and Facebook have to inform the prospects about the acquiring and processing of their data.

However, Facebook has (thankfully) made this pretty straight-forward for advertisers.

When creating a Leads Ad, you can simply link it to your privacy policy. In other words, you’re acquiring consent in real-time.

GDPR And Instagram

You must not forget the fact that Facebook owns Instagram.

All Instagram ads are run through Facebook Ads Manager. Hence, the same GDPR compliance rules apply to this platform.

However, this doesn’t entail taking extra steps to ensure compliance on this platform. It follows the exact same rules as Facebook at all times.

So, after you’ve ensured GDPR compliance on Facebook, you’re good to go on Instagram as well.

This is true for Messenger and WhatsApp, as well.

Final Thoughts

If you’re targeting people in the EU, or planning on doing so in the future…

Then ensuring your business is GDPR compliant in all areas is a must. 

Although it’s not necessary for US based customers, it certainly will help add a sense of security in regards to their privacy-related concerns.

As far as Facebook goes, you need to be extra careful. Read the Facebook’s Guide to Consent carefully, and make sure to go through GDPR FAQ page as well, to ensure you don’t miss anything.

This will help you avoid the scandals Facebook went through… And, once you’ve ensured GDPR compliance, you’ll be able to continue utilizing all the powerful targeting options Facebook has to offer.

Until then, if you want to run Facebook ad campaigns, it’s best to stick to their default settings.

So, get to work and make sure your business is fully GDPR compliant.

In the meantime, if you want to learn how to craft powerful Facebook Ad campaigns – the way 7-figure professional marketers do…

Then I invite you to join the Wealth Academy Facebook Ads Specialist Certification Program.

You’ll get a tested & proven formula for creating, setting up, and running wildly profitable Facebook advertising campaigns.

This will allow you to reliably generate new leads and customers through compelling Facebook ads, and as a result – maximize your revenue.

Click here to enroll TODAY and launch yourself as  a Wealth Academy certified Facebook Ads Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

3 Simple Steps For Building A Killer Sales Funnel

What does it take to build a functional, high-converting sales funnel from scratch?

Most aspiring entrepreneurs envision a difficult, complex, convoluted process when they think of sales funnels. Admittedly, it can seem overwhelming when you’re new to the internet marketing scene.

However, when you break the sales funnel down into small, actionable steps, the process becomes much easier and even more enjoyable.

That’s why, in this article, I’m going to “dismantle” the sales funnel into 3 simple, easy-to-follow steps. Hopefully, this will help you create, launch, and optimize your sales funnels with relative ease.

But, before we jump to the core of the matter, let’s explain what a sales funnel is, for those who might not be familiar with the term.

So, What Exactly Is A Sales Funnel?

In today’s day and age, simply having a website won’t suffice. A single product page won’t convert as high as you’d hope. Chances are, you’ll struggle to close the sales and make a profit.

This is especially true if you’re engaging new prospects, or selling high-ticket products. Most of these people (more than 90%) won’t be prepared to make the purchase during their first contact with your business.

They typically need some convincing before they press that “buy” button. And that, itself, is a step-by-step process.

First, you need to create a landing page that promotes a free offer. The goal here is to get opt-ins by offering your audience valuable content in exchange for their contact information.

You need to ensure that you’re targeting the right people, however. It’s much easier to convert visitors into subscribers if they’re genuinely interested in what you have to offer.

The next step is engaging the traffic, through a series of well-written follow up emails. Finally, after you’ve delivered some more content, you can throw in a couple of promotional emails to pique their interest, get them to the sales page, and close the sale.

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This entire process, and all the pages involved, are the sales funnel.

Let’s take a look at how you would go about building one from start to finish.

The Micro Funnel

It’ll be easier for me to explain, and for you to understand, if we take a closer look at 1 segment of the all-encompassing sales funnel. We call this the “micro funnel” – a smaller, easily digestible chunk of the larger sales funnel.

Let’s use an opt-in funnel as an example, and dissect it. By itself, the opt-in funnel has 3 separate steps, or layers if you will:

  • The Ad – Drives qualified traffic to your landing page
  • The Landing Page – Promotes the Lead Magnet to your audience in exchange for their name and email address
  • Thank You Page – Shows appreciation and helps build a relationship with your subscribers

What’s important here is that the copy of the ad and the landing page need to be aligned. They need to have the same marketing message, tone and vocabulary.

The reason is simple. Your audience expects to see the same thing advertised in the ad, on the landing page itself.

The landing page also needs to do a good job of promoting the free content. It should hint at the main benefit, but not reveal everything.

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Example: My Sales Funnels Specialist Free Cheat Sheet Landing Page

You should also list out the most important takeaways from your content as bullets in the landing page body.

The opt-in form should be simple and to the point. You don’t need to create a complex multi-step form. After all, at this point, all you need is their basic contact information.

Don’t hesitate to tell the audience exactly what they need in your call-to-action. Tell them to enter their name and email, and click the download button to access the lead magnet.

Round it out with a designed “Thank You” page, explaining they’ll receive the content shortly via email.

The Big Picture

Every micro funnel serves a specific purpose in the grand scheme of things.

For instance, the opt-in funnel converts visitors into prospects, by offering a free report in exchange for their emails.

Then, you can have a webinar funnel, where you send out emails to new subscribers asking them to join you on a free webinar.

The third micro funnel can aim to convert them from prospects into paying customers, by promoting one of your lower priced products.

You can then have a funnel for a coaching service, your main offer, cross-sells, upsells, and so on…

Together, they make up your sales funnels. However, if looked at separately, it’s much easier to execute them correctly.

You eliminate the confusion and the overwhelm, and know exactly what steps you need to take from start to finish.

Regardless of the type of micro funnel you’re creating, here are the 3 steps you’ll need to take:

 

  1. Start With The Goal

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Although it might seem counter-intuitive to start at the very end, it is the only right approach.

The thing is, before you start working on your funnel, you need to know exactly what you want to accomplish with it. The end goal has to be crystal clear, for you to be able to define steps that will get you there.

So, ask yourself these questions, in order:

What action do you want the prospect to take when they reach the end of the funnel?

How will you engage with them and encourage them to do that?

What kind of interaction do they need to have with your business, which will entice them to click the call-to-action at the end?

Now, the key here is to have a specific and measurable goal in mind.

You can’t simply say “My goal is to make more money.” That doesn’t give you any sense of direction, nor does it help you define the process that will enable you to reach it.

Instead, your goal should be something like “I want to get X amount of people to sign up for my webinar.” This way, you’ll know that you need to create the webinar, build a webinar registration page, and send out webinar invitation emails…

The path sort of reveals itself. Furthermore, you’ll be able to accurately determine the effectiveness of your funnel.

You can always see the exact number of people that have signed up and attended. Leveraging that data, you can tweak portions of your funnel and see exactly which of your marketing efforts are providing the best results.

 

  1. Engage Your Prospects  

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Next, think about how you will engage the prospects.

You’ll need to somehow spark their interest and get them excited for your webinar, product, or service.

This is where your landing page and lead magnet come into play. The trick is to deliver relevant, valuable, engaging content that your audience is genuinely interested in.

It helps to present both the offer and the content in a unique and interesting way. The idea is to create an irresistible offer that will both help the prospects, and motivate them to look into your paid solutions.

You’ll need to strike that perfect balance. You want the audience to be interested in learning more, but at the same time, satisfied with the value they received for free.

If you’re selling a comprehensive digital marketing course, you can offer a free guide that talks about a specific segment – lead generation, for example.

The key here is that providing their name and email for a valuable piece of content isn’t a huge commitment. However, it’s vital for you, as an entrepreneur.

Having access to their email essentially means you have your own on-demand source of qualified traffic. And, you can choose to send out additional content and promotional emails whenever you want.

These emails should help form a strong, trust-based relationship, and “push” the prospects further down your sales funnel.

Relevant content, complementary offers, and products with low entry cost are great for boosting engagement at this stage of the funnel.

The objective is to help them overcome the hurdle, and convert them from prospects into buying customers.

It will be much easier to sell your higher priced products to people who have already bought from you, than if you were trying to sell them to cold leads.

 

  1. Drive Qualified Traffic

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The next question is – how will you get the people to your landing page in the first place?

There are various ways to generate traffic to your pages. Which one will work the best heavily depends on your business, niche, and the habits of your audience.

For instance, if you’re selling beauty products, you’ll likely find the most success on Instagram. However, if you’re offering B2B software solutions, LinkedIn might be your best bet.

That said, here are some of the most common traffic sources:

  • Paid Google ads
  • Social media
  • Blog
  • Organic traffic (from Web search results)
  • Your mailing list
  • Online videos
  • Solo Ads

Keep in mind that you don’t want just anyone on your landing page. You want qualified leads – people you know are genuinely interested in your business.

This is why targeting the right audience is crucial. Remember, you’re not after clicks on your ad; your goal is to get as many conversions as possible.

Hence, laser-targeting the exact segment of the market, that’s interested in your solutions, is the most efficient and most profitable approach.

This way, you’ll spend less money on advertising, and will have a higher chance of converting these people into loyal customers.

So, take the time to gather the data and learn the defining characteristics of your ideal customer. Create a customer avatar, and use it as a baseline when selecting targeting for your ads.

Creating Your First Funnel

At this point, you should have a clearly defined goal, a strategy to engage your audience, and a reliable traffic source. So, now you simply need to flip the order around and string everything together.

In other words, you need to create and launch the ad, link it to your landing page, create the thank you page, and set up follow-up emails.

View all of these activities as separate tasks. That way, you won’t feel confused and overwhelmed, and you’ll have a decent micro funnel at the end.

Keep in mind; you’ll need to create a micro funnel for each separate goal and transition.

After that, all that’s left is to simply repeat the process, only this time using each micro funnel as one element of the final sales funnel.

Once you have the necessary micro funnels in place, it’s just a matter of stringing them together in the right order.

Depending on what micro funnel the prospect starts from, and where their buyer’s journey ends, there are multiple types of sales funnels:

  1. Opt-in to sale
  2. Opt-in to webinar sale
  3. Blog opt-in to sale
  4. Webinar to sale
  5. Video series to sale
  6. Consultation to sale

Conclusion

When creating your sales funnel, there are 2 things you must always keep in mind.

The first is your end goal, and the second is the product or service you’ll be offering.

For example, say you’re developing a software solution for other companies. You might offer a demo or a free trial in the opt-in micro funnel.

Further down the line, you can send out emails asking the prospects to upgrade to one of your paid plans. The goal, of course, is to get them to the final sale.

Hopefully, the steps I outlined in this article helped out clear some of the confusion regarding sales funnels. My aim was to help simplify the process and give you clear, actionable instructions you can follow to create your own sales funnel.

If you have any questions, or want to share your thoughts on the subject, feel free to let me know in the comments below!

Want to learn more about creating high-converting sales funnels? If you’re looking to automate your customer acquisition process, drive more sales, and scale your profits…

Then sign up for the FREE exclusive, limited-time Guru Funnels workshop.

You’ll get access to the exact same 7-step proprietary formula I use to attract 10-50 high ticket clients ($3k – $10k) a month.

Better yet, I’ll show you how to immediately implement it into your business to skyrocket your profits and dominate your industry.

Click here to register TODAY and reserve your spot, before it gets fully booked.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online 

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir onInstagram, YouTube , LinkedIn & FB Group...

 

6 Ways To Attract More Webinar Attendees

he question I get asked often is: “How do I get more people to join my webinar?” In this article, I’ll discuss the 6 best way to attract more webinar attendees, so you can get more value from your webinars.

Webinars are a great way to generate qualified leads and convert more of your target audience into loyal clients & customers. Consequently, they’re an effective way to boost your revenue.

I’ve relied on webinars in the past, and still do to this day, to drive quality traffic and generate sales for my businesses. So, I know first-hand just how powerful they can be, when done correctly.

The question, however, is how will you attract webinar attendees? Where are you going to find all the people that are interested in the topic you’re covering on the webinar, and how will you convince them to attend?

I’ve hosted quite a few webinars in the past. In fact, I’m running several right now, as you’re reading this sentence.

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As you can see, I have plenty of experience with getting people to register and show up for my webinars.

In this post, I want to share with you a few tips & tricks I picked up along the way.

Here are the 6 ways to attract more webinar attendees for your next session:

Start With The People You Know

No, I don’t mean your family, friends, and colleagues…

You’ll find the bulk of your webinar attendees among your existing audience.

If you’re wondering why, it’s because they are already interested in your business, and are consuming your content.

It’s a lot easier (and much more affordable) to convince your subscribers and existing customers to watch your webinar, then it is to get cold leads to register for it.

Depending on the content you previously created and shared with your audience, you’ll have several options at your disposal:

· Social Media – If you have business accounts on various social media platforms, and a decent following, make sure you notify them that you’ll be hosting a webinar soon! Don’t just do a single Facebook post. Promote your even multiple times on Facebook, Twitter, Instagram, LinkedIn, and all other social websites your audience is active on.

· Your Blog – If you have a blog, and are regularly posting fresh content, it can be a great source of traffic for your webinar. You can create a dedicated post, announcing the event and talking about all the topics you’ll be covering. Alternatively, you can create a banner to promote the event on the blog and attract webinar attendees that way.

· Your Subscribers – Don’t forget that your email list is essentially an on-demand source of qualified traffic. Create a new email campaign and send out a few emails inviting your subscribers to join you for the webinar.

· YouTube – If you have an active YouTube business channel, don’t pass up on the opportunity to promote the webinar on this platform. You can create a short & sweet promotional video and feature it on your channel. In addition, you can even invest a few bucks in running it as a video ad on this platform.

Use Your Website As A Powerful Promotional Tool

In order to consistently generate qualified leads and maximize your sales with webinars, you have to fully commit to them.

In other words, you need to make it one of the focal points of your overall marketing strategy.

What does that mean in practice?

It means running paid ads promoting the webinar. It means creating compelling email campaigns.

AND, it means featuring your webinar on the homepage of your website.

Does this image look familiar?

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That’s because you’ve already seen in on this very website. Heck, you’ve might have already registered.

My point is, I went out of my way and redesigned my website. I did this to ensure the call-to-action to register for my webinar is clearly visible immediately after someone lands on my website’s homepage.

And if you want to drive traffic to your webinar and get more people to attend, you need to do the same.

Your website is a powerful promotional tool that should not be overlooked.

It can be used to give your new visitors an opportunity to immediately register their spot. They don’t even have to click any links or leave the website.

Simultaneously, whenever a returning visitor loads your homepage, they are immediately reminded of the amazing free event that you’re hosting.

Take Full Advantage Of Popups

It’s important to understand that your target audience is often indecisive.

The truth is, not a huge percentage of people will actually register for the webinar the first time they come across your registration page.

So, how do you convince them to go from visitors to webinar attendees?

You need to give them multiple opportunities to claim their spot on the webinar.

A great way to do this is by adding exit-intent popups to your website and your registration page.

Popups use Javascript and the web browser to track the user’s mouse movement on your page. Thus, they can show a special offer whenever the user intends to leave the page.

Here’s an example of a popup I’m currently using:

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Popups Give Your Audience A Second Shot At Registering

Basically, instead of losing a potential registrant, you can show them a small popup window that allows them to simply enter their name & email and secure their spot on the webinar.

You want to use all the tools you have available to get as many people to register as humanly possible, and popups are amongest the most effective when it comes to maximizing conversions.

Let Your Audience Share Your Event

When someone gets excited about the amazing content you’ll be sharing, they’ll register for the webinar. Plus, there’s also a good chance they’ll tell others about it.

Your job is to make that as simple as possible. Allowing registrants to quickly and easily share your webinar with their friends on social media.

Add social media buttons after they register for the webinar. Let them spread the news by liking your event on Facebook, tweeting about it, and sharing it on Google+.

Word-of-mouth is still one of the most powerful forms of advertising. Moreover, people are much more inclined to register for your webinar if a friend recommended it.

Some registrants will share your webinar automatically, while others might need a bit more convincing.

This doesn’t mean you have to be sleazy or pushy. You can simply add a line of copy above the social buttons, telling them something along the lines of:

“Let Your Friends Know About This Amazing Webinar!”

If you do this, I’m convinced the number of your webinar attendees will soar.

Create An Email Campaign To Promote The Webinar

Like I said, you need to fully commit to your webinar to get the desired results.

That includes creating a new email campaign and writing multiple compelling promotional emails.

Sending a single email to let your subscribers know that you’re hosting a webinar simply isn’t enough.

They might not see it in the heap of emails they get in their inbox every single day. Likewise, they might open it late and completely miss out on the webinar.

Besides, even if a subscriber opens an email, they might need a bit more convincing before they register.

Or they might put it off and simply forget about it…

That’s why you need to have a comprehensive campaign promoting your webinar.

You need to send at least 2-3 emails a week or two leading up to the event.

You should approach these emails the same way you would approach an email promoting one of your paid offers.

They can’t just simply say “I’m hosting a webinar, click here to register”.

Webinar promotion emails need to be compelling and persuasive. They need to spark the reader’s interest and get them excited to attend the webinar.

The best way to do this is to give them an overview of the content you’ll be sharing. Focus on the main benefits they’ll receive by attending the webinar.

However, your job doesn’t stop there. After the person registers for the webinar, you need to make sure that they actually show up.

So, write a few emails that will remind them that they registered for the webinar. And, of course, tell them exactly when they need to tune in.

You should have 2 reminder emails at the very least, one a day before the event, and one an hour before the webinar goes live.

Don’t Forget The “Thank You” Page

Another great way to attract more webinar attendees is to make use of the “Thank You” page.

Apart from the standard “thank you” message, you can also include a section with a call-to-action for your webinar.

This is an extremely effective way to promote the webinar. You’re giving new subscribers an opportunity to get valuable content right off the bat, free of charge.

Final Thoughts

There you have it, six ways to effectively promote you  webinar and ensure you get the most webinar attendees.

I’m confident that, if you use the strategies I shared with you in this post, you won’t ever have to worry about holding a presentation to half a dozen people.

In fact, you can expect to get hundreds of attendees, eager to hear what you have to say.

So, are you ready to start creating amazing webinars to grow your business and scale your profits?

Then I invite you to join our Webinar Marketing Specialist Certification Program.

The program is designed to empower aspiring entrepreneurs, business owners, and other marketing professionals with knowledge and help you develop the skills to create powerful webinar campaigns that reliably generate qualified leads & predictably drive sales.

Click here to discover how you can become a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn& FB Group.

 

Qualified Leads | 3 Steps To Acquiring Leads Consistently

Qualified Leads | 3 Steps To Acquiring Leads Consistently

The buying process has undergone dramatic changes in the last couple of years. It’s no longer sufficient to try and find customers simply by advertising your products and sending out email blasts. Nowadays, acquiring qualified leads is slightly different.

In fact, you need to ensure that your business gets found by customers.

You need to find ways to effectively cut through the noise. You must learn how to capture the prospect’s interest, and build a trust-based relationship with them. This is the only way to successfully & consistently convert them into buyers.

To do so, you need to have a comprehensive lead generation strategy in place. In other words, you need to create an automated process that will attract new visitors, stimulate their interest and “capture” them as qualified leads. Some what like what the lady is doing below, get the picture?! 😉

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Now, what exactly does the term qualified entail? Simply put, qualified leads are prospects that have entered your sales funnel after expressing interest in your content, products, or services.

For a lead to be qualified, they need to possess certain characteristics that align with your buyer persona. This includes their demographics, interests, wants & needs, goals, problems, and pain points.

In other words, a qualified lead is someone who fits the description of your ideal customer, and has expressed interest in your business by exchanging their information (name and email) for one of your lead magnets.

In order to generate qualified leads, you need to target the right people with your marketing message.

If the message you’re trying to convey is too broad or unclear, you might generate leads who are not actually interested in the products and services you’re providing.

Why You Need To Capture Qualified Leads In The First Place

You might find this shocking, but the fact is, most of your website visitors (around 90% on average) aren’t going to make a purchase on their very first visit.

And if you don’t capture their email addresses right there and then and turn them into leads, they’ll simply leave your website, likely never to return.

And if your products are multi-layered and complex, or you’re selling a high-ticket ($1,000 – $10,000+) products or services, the percentages can be less than a percent.

The vast majority of your website visitors aren’t looking to make a purchase anyway. They’re simply browsing, searching for relevant information related to their problems or goals they wish to achieve.

In other words, they’re at the very top of your funnel, and have just started their customer journey:

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This goes to show you just how many different steps a prospect typically takes to go from being a simple website visitor, to becoming one of your loyal customers.  

Your objective at the top of the funnel is to attract as many people as possible, and get them to convert into leads by opting in for one of your lead magnets.

Converting Visitors Into Qualified Leads

In other words, you don’t want the traffic you’re driving to leave your website “empty-handed”.

Instead, you want to present them a free offer that’s relevant, valuable, and which they can benefit from, and ask for their email address in return.

Depending on your business and niche, the lead magnet can be anything from a PDF report, an e-book, newsletter subscription, webinar registration, free trial, discount coupon, and so on…

The thing is, people at the top of your funnel are either:

  1. Unaware that they have a certain problem, or 
  2. Have just realized it and are looking for possible solutions

They’re not looking for specific products or brands, and certainly aren’t looking for your particular offers. Instead, they are looking for information that might help them overcome certain challenges, solve a particular problem, or achieve a goal.

For example, if you’re in the health & fitness industry, the people at the top of the funnel aren’t looking for your “revolutionary 14-day diet” or whatever the name of your product might be.

Instead, they’re looking for a way to lose weight and improve their health.

That’s why, the perfect offer for these people who are researching their problem, and looking for possible solutions are freebies like reports, guides, and e-books on that particular topic.

Here’s an example of a great lead magnet focused on a specific result for the top of the funnel:

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This is something you can and should take advantage of. Remember that it’s way easier to promote a free offer at the top of your funnel, than it is to convince someone to buy your $5,000 high-ticket product at the bottom.

In the earliest stages of your funnel, you never want to ask too much out of your prospects. You don’t really need a ton of information anyway.

What you should ask for is definitely their email address, maybe even their name, and rarely their phone number.

The reason is simple – the value you’re providing with your lead magnet needs to be greater, or at least equal to the commitment you’re asking from them.  

And since the offer is free anyway, you don’t really need their job title, company name, their income status, etc.

This is a mistake commonly done by B2B companies, where they ask for too much information right off the bat. They end up losing leads and potential customers. Prospects can either feel it’s unnecessary to provide that much information… Or, they might simply be put off by lengthy opt-in forms.

If additional information is required to determine which products you’re going to offer to the lead further down the line, and how you’re going to promote them, you can always get it in the next step of the process.

Capturing Leads In The Middle Of The Funnel

Prospects in the middle of your funnel fully understand their problem, and are actively searching for the best solutions.

They are looking for and researching different products, services, and tools, similar to the ones you offer. However, they’re not ready to make the purchase just yet. They’re simply weighing out their options.

This is where more in-depth information will work best. You can offer them stuff like case studies, demonstrations, and “how-to” videos. This will help them better understand all the possibilities laid out in front of them.

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Since prospects in this stage are clearly showing interest and involvement, you can ask for additional information without being obtrusive.

For example, a phone number, their industry, and company role. These are the middle of the funnel details that allow you to take a more personalized approach when engaging the lead.

Here, your content need to continue to educate and provide value to the lead, but you also want to start positioning your business at the perfect solution for your lead’s problems, or the best way to achieve their goals.

Collecting more details like the lead’s biggest challenges and pain points can be quite beneficial. It will allow you to better understand the specific problem they are trying to solve. Thus, you can tailor your marketing campaigns accordingly.  

Converting Qualified Leads Into Customers

Once the lead reached the bottom of your funnel, they already know which solution they want to try. They know how much time they’re willing to invest. And, most importantly, how much money they’re willing to pay for that solution.

If you’ve done your homework in the previous stages, and have generated interest, consistently provided value, earned the lead’s trust, and manage to convey the benefits they’ll receive from your offers, this last step will be pretty straightforward.

Now, the prospects are typically looking for information that will validate their decision to make a purchase. Testimonials, case studies, and free trials work wonders here.

If you think about it, there isn’t a software company that doesn’t offer a free trial of the product. And it’s not too difficult to understand why – it reduces the risk and allows the potential customer to test out the features of the software before asking them to make the monetary commitment.

Once the potential customer knows what your product or service provides, and has a clear idea of the results they can expect to achieve, you can introduce them to the different payment options. At that point, it’s much easier to convince them to take the final step and make a purchase.

The Tripwire

Another effective strategy you can implement towards the bottom of the funnel is introducing your qualified leads to a “tripwire”.

This is a low-ticket offer, typically ranging from $5- $50. It doesn’t serve as your main source of income, but rather to convert the lead into a paid customer.

The tripwire needs to be a simple and affordable offer. An offer which will help the potential customers overcome the fear of buying. One that will help you gain their trust.

Tripwires can be anything from introductory courses, hard-copy books, lower-priced products, again all depending on your business and industry.

The main thing with tripwires is that their perceived value needs to be much higher than the actual price.

In other words, the lead needs to feel like they’re getting a great deal. It should be obvious to them that they’re receiving a ton of valuable information, for a relatively low investment.

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Once they’ve made a purchase from you and recognize the real value of your paid products or services, it’ll be much easier to get them to buy your main offer. After all, high ticket product requires them to whip out their credit card and pay several hundred (or even thousands) of dollars.

All your marketing efforts at the bottom of the funnel should be focused on displaying the value of your products and services to the potential customers. You have to focus on removing any buying objections, to convert leads into buyers.

Let’s Summarize

Website conversions are incredibly low (less than 5%), especially on the first visit.

However, the reason is not that your audience doesn’t care about your products or services… It’s that they’re not ready to make a purchase the instant they land on one of your pages.

You need to have a lead capture strategy in place. You must also nurture the leads and move them along your sales funnel by dissecting their ultimate buying decision into a series of “micro-conversions”.

Creating a comprehensive sales funnel, and sending traffic to landing pages where you can “capture” the prospect’s email address is a much more effective way of generating qualified leads, then simply driving traffic to your website’s homepage.

However, you need to test out different approaches. Make sure that your offers are aligned with all the different stages of the buyer’s journey your leads are in.

This will dramatically increase your conversion rates, resulting in more sales and higher profits.

Want to learn how to create powerful, fully-automated sales funnels for your business?

Then I invite you to join the Wealth Academy Sales Funnels Specialist Certification Program.

We teach aspiring entrepreneurs, marketing professionals, and business owners how to plan out, create, implement, and optimize high-converting sales funnels, from start to finish.

If you want to generate more qualified leads for your business and reliably convert them into life-long customers, increase the customer lifetime value, and turn existing customers into repeat buyers – then this program is perfect for you!

Click here to discover how you can become a Wealth Academy Certified Sales Funnels Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

qualified leads marketing, qualified leads for sale, qualified leads, unqualified leads, pre qualified leads, buy qualified leads, sales qualified lead criteria, marketing qualified lead criteria

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group...

Repurposing Webinar Content: How To Squeeze Out Maximum Value Out Of Your Webinar

Repurposing webinar content is an effective way to maximize your productivity, and dish out several amazing content pieces, while only really putting in the time and effort to create a single one.

Let me explain what I mean:

Say you’ve just hosted an amazing live webinar.

The presentation was stellar and your content was well-received.

You’ve managed to engage the audience, and made a dozen or so sales.

It was a huge success and you feel great. So, what’s the next step?

Should you simply archive the webinar, write up a few follow-up emails, and call it a day?

Definitely not. Instead, you want to maximize the value you’re getting out of your webinar.

How? Easy – by repurposing webinar content you already created.

Don’t let the terminology confuse you. I’m simply referring to using the content from your live webinar to create new, interesting content. 

Repurposing webinar content also lets you deliver quality content (that you know your prospects enjoy) to a wider audience.

This, for me, is the definition of working smarter, not harder.

Instead of investing time and effort to create new content from scratch…

You’re generating new leads & customers by utilizing existing content!

Want to learn how to get the most out of your live webinars?

Here are 7 ways to create additional value by repurposing webinar content:

Turn It Into A Blog Post (Or Several Blog Posts)

If you covered multiple topics or areas on your webinar, you’ve probably already divided the presentation into smaller chunks that cover a specific topic.

Putting the introduction and the close aside, you should still have at least 30 minutes of great content. This can be easily turned into great blog posts.

In fact, repurposing webinar content into an amazing blog post should be a breeze.

The first thing you’ll need is a transcript of your webinar. If you had a complete script you followed for the presentation, you can use that as well.

Simply go through what you talked about on the webinar. Then, choose a few topics that your audience found the most interesting.

Now, it’s important to understand that you can’t simply copy & paste a part of your webinar, give it a title, and call it a blog post.

You need to get creative. Think about how you can restructure the content from the webinar into something useful and interesting.

For example, you can create a post that expands on a certain topic. Or perhaps one that provides a detailed explanation of a process you covered on the webinar.

You can also give them a short summary of the entire webinar.

There’s a good chance some people registered for it, but, for some reason, weren’t able to attend.

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A short and sweet blog post that provides a summary of all the topics covered, along with other useful links and resources, is a great way to deliver the content to those people, as well as your other readers.

Use The Webinar Q&A As Inspiration For Other Content

Repurposing webinar content also lets you leverage the content that was partially generated by your audience.

What I mean by this is that, it allows you to create new content around the questions they asked on the webinar.

The Q&A portion of the webinar is extremely useful, since it gives you valuable insights into your audience’s biggest problems and concerns.

Creating content that addresses those issues and provides a solution will pretty much guarantee engagement.

It’ll also elevate you in the eyes of your target audience.

There are multiple ways to leverage the Q&A from your webinars. Here are a few:

  •       Expand the FAQ page on your website –Add the questions you received on the webinar on your site’s FAQ page. If a question arose multiple times during the presentation, your website visitors are probably wondering the same things. Don’t wait for them to contact you with the question – give them the answer right away.
  •       Create an FAQ blog post – Some questions are more difficult to answer than others, and might require a more detailed explanation. You can use those questions and expand on the answers you provided on the webinar. The blog post should, therefore, provide a comprehensive answer to each individual question.
  •       Enhance your website copy – If a lot of people on the webinar felt they needed additional explanation regarding your products or services, you might want to work on your website copy to make it 100% clear what it is you’re offering.

Turn Your Presentation Into A SlideShare

You should already have a script and a PowerPoint presentation from your webinar… So, creating a SlideShare should be a breeze.

All you need to do is slightly alter the presentation you used for the webinar.

It still needs to include the topics you talked about, and tips & advice you shared

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The benefits of creating a SlideShare are quite obvious.

The people that attended the webinar will have a great resource to fall back on.

At the same time, everyone else has an opportunity to download an amazing piece of content.

You can even use the SlideShare as a preview on the registration page.

Who knows, you might choose to offer the archived webinar on-demand in the future.

That way, you’re giving your prospects an additional incentive to opt-in and watch the webinar.

Bottom line, you can use the existing script and slides to create a powerful new lead-generation tool with minimum effort.

Create An Infographic

Infographics are super-cool. They give your audience all the necessary information in a visually appealing form.

And, they can consume this valuable content in a matter of minutes.

They can also save and use the infographics for future reference.

Furthermore, they’re much easier to share than eBooks or PDF reports, for example.

When used as a lead magnet, they can and will generate tons of qualified traffic.

The problem is, infographics take a lot of time to create.

You need to research to find all the relevant information, facts, and stats… You also have to come up with the right visuals.

And then, you need to combine the two into a great infographic.

Given the amount of research and preparation that goes into creating great content for the webinar, you should already have everything you need to create an infographic.

Slide decks and infographics are fairly similar. They both deliver useful information in a short and simple format that’s easy to consume.

If you already have awesome slides, transforming them into an infographic will be a breeze.

You can rely on one of the free online tools like Canva or Infogram.

Upload your slides, and use a simple drag & drop menu to create stunning infographics in a flash.

Quick Tip: You don’t have to jam all the slides into a single infographic. If the content is split into multiple topics, create an infographic for each!

Use Facts, Quotes, And Stats To Create Social Posts

The audience on your webinar really liked a fact, quote, or stat you shared with them? Then, why not share it with ALL of your audience on your social media profiles?

Repurposing webinar content gives you that opportunity.

Simply watch your webinar recording, and find an interesting, relevant, useful stat or a quote your audience responded to well, and use it to create an engaging post on Facebook or Twitter, for example.

Just make sure it’s aligned with your brand and previous social media campaigns, and don’t forget to include your website and social media handles in the post.

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Sometimes, creating amazing content your audience will love is that simple.

Create A Guide Or A Free Report

If you’ve already transformed your webinar content into blog posts and infographics, you’ve already done most of the work necessary to create a guide/PDF report.

That’s why I believe repurposing webinar content is so awesome. You get to create several amazing pieces of content, without sweating your brow!

In this case, you simply need to expand on the topics covered in your webinar to create a comprehensive resource that goes into a bit more detail and provides additional information your audience will find useful.

You can even combine the content from multiple webinars and several blog posts, and create a step-by-step guide the audience can follow when implementing what you teach.

How-to guides and PDF reports are extremely effective lead magnets. Therefore, you should definitely include them in your overall marketing strategy.

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They are among the most popular (if not the most popular) type of content, when it comes to generating qualified leads. When a new visitor lands on your website and fills out the form to download your free guide, you’re getting an email subscriber, and possibly a new customer in return.

If that isn’t value, I don’t know what is.

Create A Short Educational Video Series

Educational videos are an excellent way to deliver engaging content to your audience.

They’re also extremely effective when it comes to extending your reach and generating leads for your business.

To convert your webinar into a great video series, you can simply edit the footage to present the most useful information you shared on the webinar.

Then, just re-record the audio to align it with new visuals.

You can create multiple videos from a single live webinar and use them as a lead magnet.

Alternatively, you can always share them with your email subscribers and social media followers to boost engagement.

For example, you can create a landing page featuring one of the videos as the first in the short series. Then, you can ask the prospects to enter their name and email to get the follow-up videos directly to their inbox.

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You can also upload these videos to your company’s YouTube channel. They will help drive more traffic from the world’s second biggest search engine back to your website.

Conclusion

Since you’ve put a lot of time and effort into creating an amazing webinar, don’t let it go to waste after the event is over.

Repurposing webinar content should be something you do after every presentation.

Repurpose as much of the content as possible to continue generating more leads and increase your conversions.

I shared a few ideas with you in this blog post, but you don’t have to use all of them.

Choose whatever makes sense based on your webinar content, and what you believe will work best for your business.

Just make sure your webinar keeps bringing in new leads and customers long after the live event has passed.

Want to take your webinars to the next level?

Join the Wealth Academy Webinar Marketing Specialist Certification Program and discover how you can create powerful webinar campaigns that reliably generate qualified leads and predictably drive sales.

You’ll learn how to plan out, structure, create, and execute compelling webinar campaigns from start to finish, that will enable you to grow your business and scale your profits.

On top of that, you’ll have a Wealth Academy Webinar Marketing Specialist certification to display your accomplishments and gain an edge over the competition.

Click here to discover how you can become a Wealth Academy Certified Webinar Marketing Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group..

5 Keys For Creating Irresistible Lead Magnets

Lead magnets are the entry point into your sales funnel. They serves as an incentive for your website visitors to subscribe to your mailing list.

A lead magnet is a free download that provides significant value to your target audience, in exchange for their contact information.

This piece of content allows you to build a connection with your audience and leave a great first impression. It also helps spark their interest in your business and your other offers.

The goal of a lead magnet is to “capture” the traffic on your website. It should convert as many of your visitors into leads as possible.

Why are lead magnets so important? Well, the fact is, email marketing is the most widely used, and the best performing marketing channel. Knowing that, it becomes apparent why you’d want to focus on building a large list of qualified email subscribers.

Once someone becomes a lead, you have the opportunity to connect with them via email. This allows you to promote new content and offers to them whenever you see fit. You don’t have to rely on these people to naturally navigate back to your website.

You’ll also have an easier time pitching your products and services to people who have recognized the value you provide. If your content is of high quality, they’ll even perceive you as the authority on the subject. This greatly facilitates all future sales.

Most aspiring entrepreneurs understand why they need a lead magnet, but don’t exactly know how to create a good one.

That’s why, in this post, I want to talk about what it takes to create a killer lead magnet. If you follow these recommendations, I have no doubt that you’ll be able to consistently generate targeted leads for your business.

Here are some of the most important aspects of a great lead magnet:

1. It Needs To Be Very Specific

When going over ideas for your lead magnet, the main thing you need to focus on is your target audience. Think about what their current needs and burning problems are.

Keep in mind that your lead magnet should be very specific. In other words, it should aim to help the reader solve a particular problem. It’s a huge mistakes to try and solve all their problems at once, with a single lead magnet.

In truth, the readers expect a quick fix to their most immediate problem. They’ll probably react poorly to an overwhelming amount of information… Especially if it doesn’t actually bring them any closer to achieving their goal.

So, when creating a lead magnet, remember that simplicity and specificity are the key.

Let me give you an example…

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If you’re looking for lead magnet ideas in, focus on a single problem and a single solution. Let’s take the weight loss niche as an example here.

The audience won’t react all that great to a vague, overwhelming lead magnet. Instead of talking about “Best Ways To Get Lean”, consider creating something along the lines of: “3 Home Exercises That Will Help You Get Rid Of The Stubborn Belly Fat”.

2. It Needs To Be Immediately Applicable

We already mentioned that your lead magnet needs to provide immense value to the reader.

However, one thing you understand that the information you provide needs to be applicable. You have to ensure that your audience is actually able to take that information and immediately apply it, and start seeing real results in their life/business.

Another thing to keep in mind is that your lead magnets also needs to be easily received and quickly consumable. The lead magnets that provide immediate gratification often work much better than ones requiring a huge time commitment.

Besides, you want the leads to go through the lead magnet in as little time as possible, in order to shift their attention to your paid products and services.

3. Targets Your Ideal Customers

I mentioned that your lead magnets needs to attract qualified leads. What I mean by “qualified” is that the people who consume your content need to be genuinely interested in the topic, and the products & services your business provides.

If you’re giving away generic or irrelevant content, you might attract more people and gain a lot of subscribers. However, your efforts won’t bear any fruit if the people on your list con’t care about your offer.

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Your lead magnet needs to be directly related to what you’re planning on promoting to the subscribers in the future.  

4. Position Yourself An Expert

Although the content you’re providing with the lead magnet is free, that doesn’t mean you should just scrap together bits and pieces of useful information.

In fact, you should dedicate as much time to your lead magnet, as you would to creating a brand-new product. In most cases, the lead magnet is the first contact a potential customer makes with your business. They will often use it as a reference when considering your paid offers.

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You want to use this opportunity to showcase your knowledge and expertise, and leave a great first impression on your subscribers. Once they view you as an expert and an authority, it will be much easier to form a trust-based relationship with the subscribers. After all, consumers are much more inclined to buy products from a person/business they trust.

On the other hand, if you don’t put enough effort into it, you risk damaging your reputation, and losing much more potential customers in the long-run.

5. Offer a Preview

Let your audience know exactly what they’re getting in exchange for their email addresses. It helps to give them a preview of the content.

This is typically done on a landing page – a page specifically designed for the purpose of promoting your lead magnet.

It doesn’t have any other offers, links, or distractions. The landing page is geared towards keeping the visitor’s attention on the lead magnet and the benefits they’ll receive by downloading it.

Here, what you can do is offer a preview of the content, to entice the visitors and convince them that they’re getting incredible value for the “price” of just their email address.

You can feature the cover of your free report, for example, and use compelling copy and bullet points to briefly explain the main benefits they’ll receive from reading the content you created.

Here’s an example of digitalmarketer.com landing page:

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Key Take Away Of This Lead Magnets Post

The main takeaway is that the goal of your lead magnets isn’t just to attract a bunch of email subscribers.

What it also needs to accomplish is to establish a rapport with your audience, build trust, and spark their interest in your other offers. If you’re hoping to convert them from leads into customers, at least.

So, take as much time you need to create a valuable, relevant, applicable content. Also, make sure that your lead magnet provides a specific solution to a specific problem.

Want to ensure that your lead magnets attracts tons of qualified leads, and helps convert them into lifelong customers?

Then click here to get instant access to Max Income System and discover how you can create a powerful sales funnel (including lead magnets, emails, webinars, and traffic) and scale your profits to 7 figures.

I’ve used this exact same formula to create several million-dollar businesses, so I know for a fact it works.

This is a once-in-a-lifetime opportunity to become one of my millionaire students!

Click here to join the program today and transform your business into a money-making machine.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

5 Quick & Easy Steps To Do Free Keyword Research On Google

There’s a trend that I have discovered with aspiring entrepreneurs and people who are just dipping their toes in the waters of digital marketing… They are usually intimidated by the phrase “keyword research”.

I believe I know one of the main reasons behind this. Most experts, seasoned marketers, and bloggers are emphasizing the importance of keywords.

Everyone tells you that you need to do extensive keyword research. They also tell you to invest a considerable amount of time and effort to research the best and most relevant keywords for your business. It’s not without reason, since that’s the only way to rank high in search results and create high-performing ads.

The trouble is, nobody really tells you how to do it. That’s why I decided to create this post, in the fist place. Here, I’ll break down the keyword research process into 6 dirt-simple, easy to follow steps.

So, if you want to optimize your website for SEO or leverage paid advertising to drive more traffic to your offers and boost your sales…

Here’s how you can find the best keywords for your business:

Step 1 – Brainstorm

Start from the beginning. Gather your team, sit down with a pen & piece of paper, and brainstorm different keyword ideas.

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Try to think of as many words and phrases your target audience is likely to use when searching for your (or similar) business, content, products, and services.

If you have a developed buyer persona to fall back on – great! You want to use that data to your advantage. Think about all the different problems, wants, and needs of your target audience. Try to put yourself in their shoes.

Think about how your potential customers would ask for your products. What would they type to find your services? Which path do they take to reach your content? What terms are they most likely to use?

Also, don’t forget about geographic modifiers. If you’re running a brick & mortar business, the location of your store is a relevant factor you shouldn’t overlook.

Tip: When doing keyword research, think about the vocabulary your audience would use when typing in the search engines.[tweet this]

Step 2 – Utilize Keyword Research Tools

Next, you want to put your keyword ideas to the test and expand on your brainstorming list. Thankfully, there’s a ton of free and paid keyword research tools that can help you in this endeavor. You can check out my comprehensive list of best keyword research tools here.

For the purposes of this post, we’ll stick to the Google Keyword Planner, which is a free tool built into AdWords.

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Use the keywords you and your team came up with as a basis for your search. A great thing about the Keyword Planner is that you don’t have to enter them one by one, but can instead search for 10,000 different keywords at once.

That’s a bit much, if you ask me. Instead, what you should do is group keywords in batches of 5-15 similar phrases. Then, simply use them to search for “keyword ideas” in the Planner.

Keyword Planner let’s you check search volume and data trends for each of the keywords on your list. This can give you a pretty good idea regarding their frequency of use. Simply use the filter to list the keywords the number of monthly searches, from highest to lowest.

Finally, once you’ve filtered through your list and managed to pinpoint the top-performing keywords, you can use that list to generate new keywords, using the third option in the Keyword Planner (see picture above).

The Planner gives you a list of related keywords, but don’t just take them for granted. Repeat the process and “scan” their search volumes and trends.

Step 3 – How Accurate Are The Keywords?

When you’re in the midst of searching for relevant keywords, it’s easy to get sidetracked by the ones with the highest search volume, and forget the most important part – relevance.

In other words, you shouldn’t blindly focus on volume alone. Make sure that the keywords you’ve discovered during your research accurately describe your content, products, and services.

Avoid generic words and phrases that are loosely related to your niche, and instead put your focus on very specific, long-tailed keywords that best describe your business.

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I know for a fact, from personal experience, that most people will be tempted to leverage high-volume, low-competition keywords to describe their content and offers, even if they’re not directly related.

If you want to try and fool Google’s advanced algorithms, you’re more than welcome to try. I personally believe it’s next to impossible, but to each their own.

My suggestion is to use the data from your keyword research to create new content that covers the specific topic, and create new landing pages, instead of doing it the other way around.

Step #4 – How Do You Customers Ask Questions?

The average monthly search volume for a particular keyword tells you how many times that keyword phrase has been used in the search query.

Once you’ve refined the initial brainstorming list, discovered other related keywords, and checked all their volumes, the next thing you need to think about are different variations of each of the top-performing keywords.

This is very important, considering that Google’s algorithms use exact terms to determine what websites to show on the first page of the search results, in relation to the words the user types on their keyboard.

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In other words, you need to check all different permutation and spellings of particular keyword phrase. You have to determine the exact vocabulary your target audience is using to find information regarding your products and services.

Once you have that information, you can easily optimize your web pages and ads to boost your visibility and climb to the top of Google’s search results, as well as enhance the performance of your paid advertising campaigns.

Step #5 – Take A Look At The Competition

Finally, to get a good sense of the top-performing keywords, you can always take a look at what your competitors are doing and what the SERP space looks like.

Here, you want to shift your perspective to that of a consumer. Adopt the view of someone who’s simply using the search engine to look for products and services in your niche.

Simply open up Google and enter the keyword or keyword phrase into the search engine, as if you were the searcher.

Take a close look at what comes up for that specific keyword. Then, check out the top three results – do these companies or people offer similar products and services to what yours?

Great! That means you hit the nail on the head, and that the keyword you typed is indeed relevant to your market. Now, take a closer look at who your competitors are.

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Are they big brands and huge names that you have no chance of competing with? If so, it’s best not to try and challenge them for that particular keyword. Instead, concentrate your efforts on targeting a different phrase that you actually have a chance of ranking high for.

What you can, and should do, is follow their example. Utilize their best practices to optimize your own website and improve your paid campaigns.

Check out their content to see what they’re offering to the audience, pay attention to the vocabulary they are using. Does the keyword you typed in appear in the headline, the description, or the body of the copy on that page?

The key to staying ahead of your competition in the SEO race is to do more things right. So, think about what they’re doing right and what it is you believe you can do better.

To Sum It Up

The bottom line is, if you’re hoping to achieve success online, you have to rely on data. There’s no way around it.

Finding the right keywords isn’t something you can avoid. Not if you want your website to be SEO optimized and rank high in the SERPs. The same is true if you’re planning on using paid advertising to drive qualified traffic to your offers.

As you’ve seen in this post, keyword research isn’t as difficult and mysterious as some people would have you believe. Sure, it takes some time and effort to figure out exactly what words and phrases your audience is using. Still, the payoff is more than worth it.

I hope you found this article useful, and that it helps you grow your business and scale your monthly income.

If you’re looking for more advice on how to consistently attract new leads for your business, and reliably convert them into sales, I strongly recommend the Wealth Academy Traffic Mastery Intensive course.

You’ll learn how to find the most responsive audience, structure irresistible offers around your products and services, and consistently drive qualified traffic on autopilot.

This is your opportunity to leverage powerful strategies to reliably generate more sales and maximize your profits.

You can get the full scoop and sign up for Traffic Mastery Intensive here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Tips For Creating A Compelling Landing Page That Converts

In one of my recent posts, I talked about the most important elements of an irresistible lead magnet. If you haven’t had the chance to go through it yet, you can check it out here: Lead Magnet Ideas.Today, I want to dedicate my attention to another, equally important part of the lead generation process – landing page examples 2018. It doesn’t matter how amazing your content is, if nobody gets to read it.

That’s why it’s important to properly promote your lead magnet on the landing page – using powerful, compelling copy and captivating visuals.

The only goal of any landing page examples below is to “lure” the target audience with an irresistible offer (like these lead magnet ideas). It needs to convince them to fill out the opt-in form and provide their contact information to access the free download.

Naturally, some landing page examples do a better job than others. In this post, I’m going to talk about…

5 Important Aspects To Increase Conversions And Some Landing Page Examples For 2018:

  1. Write An Attention-Grabbing Headline

The first thing a visitor sees when they arrive at your landing page is the headline. That’s what makes the headline is one of the most important elements on the page. It’s also the reason why the headline is the first thing you should focus on.

On average, a person decides whether they are going to stay on the page and read through it, in the first 5 seconds.

This means you literally have 10-15 words to convince them that they came to the right place. If you don’t immediately grab their attention, chances are you won’t get a second shot.

That’s why you need to come up with an attention-grabbing headline. It needs to instantly sparks the visitor’s interest and make them want to learn what the offer is all about.

But, how do you do that? Obviously, different headlines work better for different niches and offers… Still, there are a few general rules and guidelines you can follow to write a captivating headline.

Like I said, you have very limited time to persuade the reader to stay on the page. Hence, the headline needs to be short and to the point. It also needs to play to the main benefit they will receive from your free offer.

Avoid using confusing terms, or going overboard with the adjectives. Be clear on what it is you’re offering. Also, always tell the reader what they can expect to gain from taking you up on that offer.

Test Different Headlines

Image by crazyegg – dc finder


It shouldn’t take more than a quick glance to fully understand what your offer is all about. Thankfully, you can easily test this.

Ask one of your friend or colleagues to read the headline you come up with. Then, have them explain to you what they think you’re offering. If they’re way off, that means your message isn’t clear. In that case, it’s back to the drawing board.

That said, you don’t want to reveal everything in the first sentence. Hint at the main benefit, but don’t go into too much detail (see image above). Your goal is to get them excited enough to the point where they’ll gladly give you their email address to get the full information from your content.

Also, make sure it’s abundantly clear that it’s a free offer. There’s no reason to be shy here; the direct approach works best.

  1. Use Bullets To Get Your Message Across

Remember that everyone’s time is precious, and nobody wants to waste 15 minutes reading about how amazing your content is. Hell, you’re lucky if they spend that much time reading the content itself.

So, when you’re writing the body of your landing page, don’t beat around the bush. Try to convey your message in as few words as possible. There is various free landing page examples online that do very bad job at this.

One of the best strategies here is to use benefit-driven bullets. They’re scannable and much easier to read than huge chunks of texts. When writing bullets, make sure they tell the visitors what they’ll learn and how they’ll benefit from your lead magnet.

Keep in mind that the goal you want to achieve with any landing page examples you create is to get the visitors to fill out the form and click the call to action button at the bottom. The sooner they reach the CTA, the better.

Image by digitalmarketer – facebook ad

Countless split-tests have proven that reading time significantly impacts the conversion rates. Consequently, long paragraphs usually do more harm than good.

Split-tests have also shown that, on average, bullets drastically improve the landing page conversion rates. So, there’s another reason why you’d want to take full advantage of them.

However, if you thought writing a couple of bullets is easier than trying to explain everything through plain text, you’re in for a surprise.  

The trick is, you need to explain both what the content is about, and benefit the reader is getting, in a single sentence. You also need to include power words that stimulate an emotional response in the reader.

Think about how your lead magnet will help them solve a problem or achieve a goal. Then, try to envision the impact that would have on their life and/or business.

  1. Make Sure The Page Is Visually Appealing

Whatever you do, the last thing you want is to underestimate the role powerful visuals can have on your landing page conversion rates. That is why is important to create various landing page examples.

They can have a strong positive effect on the reader, and get them in the right mood. Needless to say, this makes the decision to download the lead magnet that much easier.

Images have multiple uses, aside from portraying emotions. For instance, you can also leverage them to help visitors identify with your products. They’re also a great way to grab the reader’s attention. Images can even help people envision a certain lifestyle your product enables.

Image by colorlib – scalia theme

Let’s say your lead magnet is a collection of Paleo recipes. An image of a fit and happy person preparing or eating a Paleo meal will bury itself into the visitor’s mind. They’ll then start picturing their life once they manage to lose the extra weight.

That said; make sure you don’t overdo it with the visuals. They should be used to help enhance your message, not hinder it. Use them as a background, an emotional foundation for your page – not as a distraction.

Another thing you need to think about, when it comes to the visual appearance of your landing page, are the dominant colors. The best practice is to use the colors that are typically associated with your business and brand.

Also, always use a contrasting color for your CTA. The reason for this is because you want the CTA to be easy to spot. Having the contrast of colors will ensure it really stands out from the rest of the page.

  1. Don’t Over Promise

I can’t tell you how many times I’ve seen marketers (even seasoned ones) make this rookie mistake.

Obviously, you want to do everything in your power to attract as many people as possible, and convince them to give you their email addresses in exchange for the content.

However, regardless of how good the content is, there’s one thing you should never do, under any circumstances – overpromise.

Image by godiabetesfree

Overexagerating is more likely to push people away from your business, than it is to attract them. Even if they buy into what you’re saying on the landing page, if the content doesn’t deliver on your promise, the lead is guaranteed to be frustrated.

Best case scenario – they’ll just unsubscribe and make peace with the fact that they’ve wasted their time. Worst case scenario, however, they’ll post negative comments on your website, forums, or social media, ruining your reputation.

So, whatever you do, be truthful to your subscribers. Let your content do the talking for you instead, and only talk about the actual benefits they’ll receive from your lead magnet.

  1. Have A Clear Call To Action

The Call to Action (CTA) is what your entire landing page comes down to. It’s the action you want the visitors to take before leaving the page.

As you can see in the landing page examples above, the goal is pretty much always the same – fill out your contact information to receive the free download.

Plain and simple, just like your CTA should be. Don’t hesitate to tell the visitors exactly what they need to do. Tell them leave their name and email in order to claim the free report, download the eBook, start their free trial, etc.

The general rule of thumb is to be as straightforward and clear about it as possible. Also, they should only have two options on your landing page: they can either a) opt-in and download the lead magnet or b)leave the page entirely.

Image by 7and7 – e business toolkit

So, you want to have a single CTA. A large button in the center of the screen which “sticks out” and is the focal point of the page, works best. It should be pretty much impossible to miss.

Don’t give them a bunch of clickable links. Refrain from adding a header that can redirect them to your website. The only goal with these landing page examples above is to get as many leads as possible and quickly grow your mailing list.

That’s why the CTA should be the only thing they can interact with on the page.

Once they submit their contact information, you can redirect them to a “thank you” page that promotes one of your paid offers, or send them back to your website.

It goes without saying, you can promote all your offers and content through the emails, for as long as they remain subscribed.

To Sum It Up

These are the key elements of any high-converting landing page, and if you follow my advice, I have no doubt that you’ll be able to create a killer landing page and grow your email list in no time!

One final tip: Once you have a good grasp on the basics, it’s best to run split-tests and tweak each segment of the page and compare the conversions to learn exactly what works best for your target audience.

Even a small change like a single word in the headline, or a different color of the CTA button can have a huge impact on your conversions.

Need help creating an irresistible lead magnet and a high-converting landing? Then I invite you to sign up for my Cashflow Kickstarter course.

This comprehensive, step-by-step educational training guides you through the entire process of creating and setting up a powerful sales funnel (including lead magnets, landing pages, webinars, and emails) that will skyrocket your income.

Check out the Cashflow Kickstarter and discover how you can scale your profits to 6 or even 7 figures!

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

7 Best Keyword Research Tools You Can Use To Get An Edge Over The Competition

Keyword research tools is a must have part of running a successful paid advertising campaign. Using the right keywords in your ad copy will improve your campaigns Quality Score. This, in turn, drastically increases the chances that your ad will be shown to the target audience. It also helps lower your cost-per-click (CPC) and improve your ROI.

There are two ways you can go about researching the keywords relevant to your business. You can either hire a professional company to do it for you, or you can do your own research.

You don’t have to look far to find a company willing to perform the keyword research for you. However, you will likely have to part with $1,000 or more, to acquire their services.

That said, there’s really no reason to throw your money away. Not when there are so many amazing online tools that you can utilize to do your own keyword research, without spending a dime.

In this post, I want to share some of my personal favorites that will give you the edge you need to create powerful advertising campaigns and sweep the competition, regardless of the type of business you’re running, your target audience, and your marketing goals.

Admittedly, some of these require a monthly subscription to access all features. Still, you can use the data gathered from various free tools to create a comprehensive list of quality keywords to use in your advertising efforts.

Keep in mind that the tools you’ll find below aren’t listed in any particular order. Hence, you should choose the ones that you find the most intuitive and easy to use.

That said, let’s jump right in and take a closer look at each of these awesome tools.

Keyword Research Tools

#1: Google Keyword Planner

If you’ve run paid advertising campaigns in the past, or have even remotely considered running one… Then you’re likely already familiar with Google AdWords, and the Keyword Planner tool.

Keyword Planner is great because its comprehensive search function. It allows you to quickly search for the keywords relevant to your business based on multiple criteria:

  • Name of your product or service
  • A webpage on your site (or a competitor’s site)
  • Advanced targeting and customization option

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Once you hit the “Get Ideas” button, you’ll be redirected to a new page. Here, you can see hundreds of relevant keywords, their average monthly search volumes, as well as suggested bids.

Keyword Planner is amazing to get a general sense of the keywords used to search for a specific topic. But, since usually features 500+ words, it’s best to use it as a starting point. I would recommend using it in combination with another keyword research tools.

#2: Google Trends

You should consider continuing your search on Google Trends. This amazing free tool is surprisingly underutilized by marketers, considering the value it can provide.

 

It’s also quite simple to use. All you have to do is type in the search term you want to see the trends for. You’ll immediately see the trends for the provided keyword in the past 12 months.

Here’s an example using “PPC advertising” as the search term.

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As you can see in the image above, you can modify the search based on:

  • Location
  • Time
  • Specific category
  • Search (options like web search, news search, image search etc).

Google Trends is particularly useful to determine the geological location of your target audience that has shown the most interest in a specific topic.

#3: Keywords Everywhere

KeywordsEverywhere is an amazing free keyword research tools extension for Google Chrome and Mozilla Firefox. It can be used in conjunction with other tools to quickly see monthly search volumes, CPC and competition regarding any keyword of your choice.

It pulls data from Google, YouTube, Amazon, eBay, Keyword Planner, and pretty much every keyword research tools available.

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Previously, you had to go through several different tools each month to gauge the performance of a particular keyword. Now, you can simply install this browser extension and get accurate monthly reports on as many keywords as you want.

There’s another pretty good reason to use this browser extension. Most free online tools only show you a range for the search volume (e.g. from 5,000 – 100,000 monthly searches), which isn’t much to go on. This is the case with the Keyword Planner I mentioned earlier, for instance.

If you’re not already running a paid campaign, there’s really no way for you to access the data and see the exact numbers. KeywordsEverywhere provides you with this valuable information. For an unlimited number of keywords. And it’s free!  

#4: Keywordtool.io

KeywordTool.io is amazing for searching for long-tail keywords. It relies on the Google Suggest API to deliver a comprehensive list of related keywords in mere seconds.

It even provides different combinations and permutation of a keyword across platforms like Google, YouTube, Amazon, eBay, Bing, and the App Store. This provides you with a good chunk of long-tail keywords to choose from.

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As you can see in the image, in order to access the vital information, you will need to pay the monthly subscription fee. If you ask me, it’s more than worth it. Just think of it as in investment in your business, rather than an expense.

Other great thing about the Keyword Research Tools are, besides giving you a bunch of keyword suggestions, it the “Questions” tab. This feature allows you to see exactly what your target audience typed in the search bars to find information, products, and services in your niche.

#5: KWFinder

KWFinder is another awesome tool for researching long-tail keywords. It provides a wealth of information regarding the searched keyword, and also sports a very intuitive interface.  

It allows you to quickly determine the trends, search volume, CPC, and another incredibly useful metric – keyword difficulty. Keyword difficulty ranges from 0 to 100, with 100 being the most difficult keyword to compete for.

When we searched the term “PPC advertising”, KWFinder came up with these amazing suggestions.

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Another thing unique about KWFinder is that it also shows you which pages targeting the specified keyword were the most visited. This also includes other useful information like their DA (Domain Authority) scores, number of external links to that page, and the page’s social shares.

KWFinder also enables you to perform a local keyword research and target the search results by country, state, or even city.

#6: Keyword Explorer

This tool created by Moz, a company focusing on SEO optimization, can add several more layers of depth to your keyword research.

Keyword Explorer relies on the Keyword Planner, Google Suggest, and Related Searches to provide in-depth insights on your keywords. Consequently, it’s a great way to sift through the keyword list you previously compiled using other tools.

You can use it to compare the quality of different keywords and quickly determine which ones you should prioritize, as well as which ones are best avoided.

#7: SpyFu

Generally, it’s a good idea to take a sneak peek at what your competitors are doing before you launch your own PPC campaign. If you want to learn what keywords other successful businesses in your niche are using, SpyFu is the tool for the job.

Simply enter the website URL of one of your competitors, and the tool will instantly show you all the keyword data related to that page.

You’ll immediately see how many and which keywords they are ranking for. Furthermore, the tool shows you the number of monthly visits they are getting, as well the proportion of organic to paid traffic they are driving.

I’m competitive by nature, so I was curious to see what SpyFu would pull for Neil Patel’s website:

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There’s a good reason why he’s one of the most successful online marketers using various of the keyword research tools mentioned above.

With the free version of SpyFu, you’re able to see the competitors’ paid keywords, their top performing keywords, as well as their top competitors.

This data can give you insights into what keywords your top-ranked competitors are relying on to drive traffic. This data includes their search volumes, CPC (cost-per-click), and keyword difficulty, which is invaluable information when you’re planning on launching a new PPC campaign.

You can upgrade to a premium account with one of their affordable payment plans. This will grant you access to more features, which allow you perform regular searches and automatically track the keywords your competitors are using.

Final Thoughts

The amazing keyword research tools listed above will allow you to create compelling ads that appeal to your audience, and drive results.

The key aspects you need to factor in when deciding which keywords to bid on are:

  • Average monthly search volume
  • Cost-per-click
  • Difficulty rating

It’s generally a good idea to avoid keywords with extremely high difficulty ( 55+ difficulty score). Fighting over the same audience with a swarm of competitors will drastically increase your costs.

Need help creating powerful marketing campaigns that will drive tons of qualified traffic to your website and generate an insane amount of sales?

Sign up for Traffic Mastery Intensive course today and learn how to consistently attract from 500-1000 hot leads per month and convert them into cold, hard cash.

This is your opportunity to learn the best traffic acquisition strategies from seasoned experts and skyrocket your sales and conversions. Let’s work together to take your business to a whole new level!

I’ve personally used these exact strategies to consistently drive qualified traffic to my offers. I’ve relied on them to generate millions in sales. So, I know exactly just how powerful they can be for YOUR business.

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About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.