What Is A Copywriter & How To Become One

copywriter is someone who writes very persuasively to achieve a specific action from the reader. Copywriters create informative content that moves readers in businesses that is designed to guide the reader’s to reach their own conclusions. In this case, you need good copywriting skills to generate MORE sales. Copywriting is the skill that differentiates the amateurs vs the pros. Every single marketer, online business owner, offline business owner can get alot more results with less efforts just by having their website copy optimised. 

You don’t have to be world class at copywriting. Very few ever reach that level and frankly speaking, you don’t need to get there to succeed in your business.

You just need to get SUFFICIENTLY good at copywriting which is more than enough to make sales and rapidly grow your business.

Your copy could be anything: a full blown out sales letter or a pre sell article or a blogpost or even a Facebook post – when you understand the basics of how good copy works, you can craft compelling content that would help you connect with your audience and make you sales.

Here Are 8 Tips On How To Be A Good Copywriter And Make Your Ad Copy MUCH MUCH Better:

#1. As A Beginner, Understand That Copywriting Is NOT Cure All

 If you search about copywriting on Google, you are bound to find many articles that talk about it like it’s some kind of magic.

 They will tell you that copywriting is about using words to seduce your prospects, make them desperate to buy your products and if you master it, you can pretty much sell anything.

 Ask any real copywriter and they will tell you that’s a load of BS.

 Now it’s true that great copy CAN seduce your prospects and make them desperate to buy your products but it’s NOT going to make it happen in every case.

 If you are selling a product that no one wants, then no ad copy is going to work. Even if it’s written by the great Gary Halbert himself.

 If you are selling a good product to the WRONG audience, the same thing happens. Your copy is going to flop for sure.

 Bottomline is that great copy is NOT what works. Great copy along with the right product to the right audience is what works.

 So before you even write a word, take a thorough look to see if you have got a good product that people want to buy and you are targeting the right audience.

 While this is an obvious thing to do, you would be surprised to hear how often it’s ignored.

#2. Research Your Market

 Good ad copy isn’t about using magical words or phrases that wow your audience.

 Nor is it about using some magical story which will do all the selling for you.

 All that’s fine but the most crucial component in copy is the most BORING component.

 And that’s market research.

 If you and I were in a party and I want to become your friend, what should I do?

 Here’s what I would do:

 First I would find out from others what you like (let’s say its golf).

 Then I would come up to you, introduce myself and after a small chit chat, simply start talking about golf.

 This would work way better than ANY other approach in the world because I am talking to you about something you CARE about and want to talk about.

 The same thing happens when you are writing ad copy.

 You don’t have to resort to copywriting kungfu to get results.

 What you need to do is find out EVERYTHING about your market, as in:

  1. what they like
  2. what they dislike
  3. what keeps them up at night
  4. what are their secret fears
  5. what are their real desires
  6. whom they want to prove wrong
  7. what are their deepest frustrations

 Etc, etc.

 The more you research and know your audience….the better you can talk about the issues that they care about and when you do that, your ad copy is going to perform far better than any flowery language you could ever use.

 Gary Bencivenga, the world’s greatest living copywriter who has written for some of the biggest direct response marketing companies, swears by this concept.

 #3. Speak To Your Reader Directly Through Your Copy

 Write copy like you are talking one on one to the reader.

 Don’t address a group of people in your copy.

 A simple rule of thumb:

 If your copy has a lot of “you” in it, you are doing it right.

 When you focus on speaking directly to the reader and use a conversational tone, your copy becomes far more easier to read plus it’s much more persuasive too.

 #4. Stop Trying To Be A Clever Or Creative Copywriter

 Being creative or clever in your copy isn’t a crime.

 In fact, it can work very well once you get your basics right.

 However the issue is that most people think that’s what makes a copy successful which is the farthest from the truth.

 Let’s say you want to generate 100+ leads per day with Facebook Ads profitably and you are looking to buy a course which will teach you how to do the same.

 In such a scenario, what would you really care about?

 An ad copy that has a creative angle that makes reading it a pleasure….

 OR an ad copy that FREAKING talks about:

  • Why you are NOT able to generate leads with Facebook Ads?
  • Why you are NOT able to convert your leads?
  • Why your lead prices are so COSTLY?
  • How to setup campaigns the right way and use the proper bidding strategies?
  • What areas to focus to scale your ad?
  • How MY PRODUCT can teach you how to do the same?
  • Which ad copy would be more persuasive to you?

The creative approach OR the slam bang “this is your problem, this is why things are not working for you and here’s how to solve it” approach.

 The answer is obvious.

 The ad copy that talks about your problems and provides a solution for it is going to be WAY more persuasive to you.

 The same applies when you write for your market.

 Your ad copy should be focusing on doing its job – that is talking about what your market really CARES about.

 For your market, that would the MOST INTERESTING topic ever.

 Screw trying to be creative or clever.

 Focus on doing what needs to be done.

 #5. Good Copywriters Call Out The Problem & Amplify It

People buy due to 2 reasons: to avoid pain OR to gain pleasure. Of these two, the desire to overcome pain is FAR greater. So in your copy, your goal is to make people FEEL the pain with your words.

The more pain someone experiences, the more will be their desire to avoid it.

So you need to talk about the pain faced people in your market and AMPLIFY it to make them see what they are really going through.

Now doing so does NOT mean you are lying or using any unethical tricks. What you are basically doing is making people see the real picture.

For example, if someone is trying to build an online business and they are not able to do so, what are the POSSIBLE pain points for them? 

  1. They are unable to get quality traffic.
  2. They are unable to convert the little traffic they get.
  3. They are bleeding money in their business and they don’t know how to arrest the slide.
  4. Their spouse is skeptical about their business and they are subjected to constant questioning about it.
  5. Their friends and family don’t believe in them.
  6. They have been trying to build a business for YEARS and it’s not working.

And the list goes on.

As you can see, there are so many pain points available.

You talk about that and then AMPLIFY it by talking about what are the potential pitfalls they could succumb to, what are the hidden problems that they are not even aware of, what would happen if they don’t take corrective action, etc.

If someone is struggling, they NEED your product to solve their problem.

Your job is to make that person understand their REAL SITUATION so that they can take action to solve their problems.

So focus on their real pains and amplify it. 

#6. Provide A Solution For The Problem & Explain Why It Works So Well

Once you focus on pain and make your audience understand the extent of it, the next step is to provide a solution.

When it comes to solution, don’t immediately start talking your product in your ad copy.

First explain WHAT is the solution and then bring in your product as the TOOL to achieve that solution.

For example, if you are promoting a traffic course, first talk about what are the things that someone has to master to get good at generating quality traffic and THEN bring in your product as the TOOL which will teach them everything they need to know to generate quality traffic.

Do you see what’s going on?

First explain what your prospects need to KNOW or DO to solve their problem.

Then introduce your product as the TOOL which will help them LEARN or DO what needs to be done to solve their problem.

 #7. Go For The Sale

 This is where your payoff lies. Everything that you did until now was to setup the sale.

Now is where you actually GO FOR THE SALE & CLOSE IT.

Here are the 4 components that you need to focus on to make the sale:

Explain About Your Product – Talk about all the features & benefits of your product. Be as detailed as possible. If you are promoting an information product, then list out all the modules inside it along with the video content details inside each module. If you are promoting a software program, list out its features in detail. If you are promoting a done for you service, list out the various things that you will setup for your client. Also list out the potential price point of each module/feature individually (there is a reason for doing this which I will explain in a while).

Stack The Bonuses – Offer cool bonuses to make people sign up immediately. People LOVE getting something extra for free. And that’s exactly what bonuses are intended for. They create so much perceived value for your product which makes the offer irresistible and gets people to take the plunge. Also list out the potential price point of each bonus.

 Reveal The Price – Before you reveal the price, you need to do price anchoring. You need to make people see why investing in your product is a great deal. So tally up the individual price points of all your modules/features & bonuses (which you listed before) and show the total price value of the product. Then reveal what the product really costs. If the price value of a product is $997 and the product is sold at $297, it creates context and allows your prospects to justify the price in their head. Price anchoring can be done for any price point by the way.

 Risk Reversal – If you are offering any guarantees (money back or condition based results), then explain about that in detail. Make it very enticing so that your prospects feel like purchasing your product is an absolute no brainer.

 #8. Tell Your Readers What They Will Miss Out On If They Doesn’t Take Action

 Once you have explained about your product and gone for the close, you need to end your copy by talking about the consequences of not taking action now.

 There are 2 kinds of consequences that you can focus on:


  1. The consequences of not solving their problem – Ask your prospects how long will they keep struggling, what will happen if they don’t take action, potential pitfalls, etc. It’s more like a summary of the “pain-amplify pain” aspect. After you talk about that, give a quick summary of how your product can really help them avoid all that pain.


  1. The consequence of not buying your product now – Talk about future price increase, non-availability of your product – basically whatever is applicable in your case. Also talk about what they are missing out on (their dreams & goals) by not taking advantage of this opportunity and how their life can change if they just decide to take the plunge today.


My Thoughts On What Is A Copywriter 

The tips that I mention here apply whether you are going for the sale directly (sales copy) or going for the click (pre-sell article).

 If you are going for the click, you don’t have to sell your product. Instead, you just need to sell the concept of your product and then direct people to click on your link where they get sent to your sales page.

 Writing sufficiently good ad copy is no rocket science.

 You just need to put in some efforts in understanding your market and practice writing copy.

 The more you do, the better you will become and the more sales you will make.

If you’d like to get help with copywriting for your business, then book a personal strategy session and let’s talk.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of Shaqirhussyin.com & Funnels.com Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available at: CreateDigitalCourse.com specially designed for aspiring entrepreneurs wanting to start their online business with their very own high paying product.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader you can meet in person. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group

Get Paid To Write: $1.94 MM Per Year [Case-Study]

I’m pretty sure you’ll be more than happy to get paid to write, especially if it’s $1.94 million per year right?! Well this is exactly how Nat Eliason gets paid to write while traveling the world. But enough talking hunh, lets get straight the the juicy part, How This 26-Year-Old Writer Generates $1.94 Million Per Year [Case-Study]

After graduating from Carnegie Mellon Univ., Nat Eliason takes a marketing job at a list-topping remote tech company, Zapier.

He’s employed there for a few short months before he gets hired away by Noah Kagan to work at his marketing SaaS powerhouse company, AppSumo, in Austin, Texas.

Eliason soon realizes he doesn’t need to work at a company to be successful. He bets he could do better on his own. After ten months, he quits his job.

He raises $125,000 to start a company called Tailored Fit, a machine-learning apparel shopping website, and burns through it all because “we had no idea what we were doing.”

In pinnacle digital nomad form, Eliason travels the world writing in-depth articles on his personal blog, nateliason.com, on topics like travel, marketing, philosophy, technology, books, business, and psychology. Soon, his blog traffic grows to over 300,000 visitors a month.

The Traction To His Personal Website Soon Becomes A Launching Pad For Various Entrepreneurial Ventures & Getting Paid Writing.

  • He creates a male kegel sex app called Stamena, which brings in $4,000-$7,000 in a strong month and $1,000-$3,000 in a weak month. “Revenue fluctuates month to month based on how highly the [SEO] articles are ranking,” he says.
  • He also publishes an online course called “Programming for Marketers” which netted $58,000 in its first 5 months. He has since shut it down and the course’s website, programmingformarketers.com, now redirects to an article on his website.
  • In nearly all his blog articles, he embeds Amazon affiliate links, which produce another healthy stream of income.
  • Eliason even makes money from reading books. He does it by maintaining an index of highlights and quotes in Evernote from the hundreds of books he’s read and calls it his “Brain.” He sells access to it for $50. I’ve seriously considered buying it.

Together, these initiatives bring in roughly $12,000 per month, he tells me.

In September 2017, he moves to New York City and hits a rough patch. Stamena sales drop. “I just doubled my cost of living and halved my income. It wasn’t sustainable.”

This difficulty incepts Growth Machine, his SEO content marketing agency. For a while, several clients had been asking for his services, but he isn’t interested in, as Naval Ravikant puts it, renting out his time (a.k.a. freelancing). However, due to the revenue crunch, he agrees to work with a handful of clients.

The years he had spent writing on his personal website suddenly pays off. His opening price for each client is $6,000 per month.

That number rises steadily.

Today, Growth Machine is doing $150,000 in monthly revenue. Eliason’s role scales into being more of a CEO; he focuses on business development and hiring employees. He’s writing less.

Altogether, Nat Eliason’s projects and businesses generate $1.94 million in total annual revenue.

Nat says he takes home about $16,000 a month personally.

He turns 26 in March 2019.

In April 2019, his blog passes 690,000 visitors, according to the web traffic tool SimilarWeb.

Eliason’s latest venture is a brick-and-mortar tea cafe in Austin called Cup & Leaf. It’s scheduled to open its doors in mid to late 2019.

note: this amazing case-study and business insight is brought to you thanks to David Schools and also Nate Eliason. for sharing their knowledge with the world. You can check more out at: Entrepreneurshandbook on medium

Business Lessons From Nat Eliason To Get Paid To Write About What You Love, Your Life Or Anything

  • Don’t pursue freedom. All the usual goals and pleasures millennials strive for don’t seem to matter. He’s plumbed the achievement gamut — freedom, travel, intelligence, followers, money, sex — and yet has found them all to be …empty. “It was immediately a wake-up call,” he writesafter one year of digital nomadism. “My efforts up to that point had been focused on achieving freedom and pursuing novelty, but now that I had maximized them, I wasn’t any happier. Arguably I was less happy since I’d ditched plenty of amazing things (relationships, communities, cities) out of a sense that they limited my freedom.”
  • Pursue commitments. “It’s easy to get caught up in the pursuit of greener grass through more money, travel, sex, experiences, people, whatever you believe will bring you to that next level of bliss, but in most cases,” says Nat Eliason, “the grass is greener where you water it.”Take Cup & Leaf, for example. He’s well aware a local niche cafe is not the optimal way to generate revenue or increase freedom. “But it’s a cool experience,” he says. Another one of his commitments is called second-degree dinners, an innovative way to meet new people in your city.
  • Disregard fame. As someone whose accomplishments relative to his age could probably get him ranked on any number of “30 Under 30”-type lists, Eliason says: “Most of those lists are bullshit. I personally don’t care about them.” Nat doesn’t write for Forbes or Inc. or Entrepreneur because “They don’t have any backlink value,” he says. “Bylines don’t mean anything to me. The stuff I write I want to be useful for years — adding it to the churn of these sites seems like a waste.” Plus, “I couldn’t make fun of them,” he smiles.
  • Put money in its proper place. “I don’t care about money,” he says. If money were his main goal, the fast lane for him he says would’ve been to get into private equity and invest a lump of cash in index funds and live off the earnings. But: “Anybody who does that while sipping Mai Tais on a beach in Thailand will not be happy,” he says. For Eliason, money buys the ability to do more of the things that motivate him. Work is a part of that. He works “because I care more about having smart people around me who enjoy working with me.
  • Avoid fakeness. Routines can be fake. Writing can be fake. Projects can be fake. You can do these things because someone told you you should or because you really want to. Be the latter. Don’t have a role model to copy. Aim for things, not people, he says. Be yourself and strive to be great at what you desire most.
  • Learn SEO. The two skills you need to do what Nat has done are writing and SEO. Nat’s advice for SEO is to write the best answer on the internet for a question people type into Google (e.g., how to design a website). “It’s really hard,” he says. The hardest part of SEO is knowing how to write well says Nat. “A lot of people understand mechanics, not writing,” he says. Being a philosophy major first was a big help for knowing how to clearly explain complex ideas in readable language. For more, here’s his 1-Hour SEO course for free on YouTube.
  • The question “Where do you see yourself in 5–10 years?” is silly. “I have no idea,” he says. “I can’t accurately predict that far ahead.” Instead, he works with a timeline of 3–6 months to make plans and tries to maintain reasonable expectations as he works on them.
  • Saying “no” is terrible advice. “Say later instead of no,” says Nat. “I have an infinite list of possible later projects. I get to pick from those when I have time.”
  • Read for 30–60 minutes a day. At the time of our interview, he was reading The Most Important Thing: Uncommon Sense for the Thoughtful Investor.
  • His favorite organization tool: Asana.

A Final Thought On Getting Paid To Write

Neil Gaiman, in his Keynote Address to the University of the Arts in 2012  entitled “Make Good Art” said a statement that embodies Nat Eliason:

“The old rules are crumbling and nobody knows what the new rules are. So make up your own rules.”

Original millionaires are made not by copying the path of another person or by following a formula, but by unifying your unique assets (skills, passion, and hard work) with the right path (opportunities and projects and people) — it’s very difficult to figure out—but if you can maximize it, you’ll create a significant amount of value that only you can create.

By the way, if you loved the case study, you can check out more entrepreneur stories and advice here.

Hope you’ve learn a bunch.

Leave your comments below if you are going to implement one of the insights Nat shares with us and what you think might be best to test out in your market.

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of Shaqirhussyin.com & Funnels.com Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available at: CreateDigitalCourse.comspecially designed for aspiring entrepreneurs wanting to start their online business with their very own high paying product.

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader you can meet in person. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Joseph Sugarman: 5 Keys To Writing Compelling Copy That Sells

Have you ever wondered what these legendary copywriters like Joseph Sugarman know, that you don’t?

What’s their secret to writing compelling, high-converting copy?

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipedia

How do they overcome the “blank page” syndrome and always manage to come up with effective copy that “hypnotizes” the reader and generates tons of sales?

At one point, I too wanted to know the answers to these questions.

Thankfully, I had an opportunity to mean the legend himself, Joseph Sugarman, at one of our live events.

Joe is a renowned copywriter and the author of best sellers The Adweek Copywriting Handbook and Success Forces.

He’s also known for his hilarious long-copy and his out-of-the-box thinking for direct sales and marketing.

Here’s Joseph Sugarman Top 5 Secrets To Become A Copywriting Genius:

1. You Must Become An Expert To Write Effective Copy

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipedia

In order to write compelling copy that converts, you must first become an expert on the subject. This is true regardless of the product or service you’re promoting.

You need to gather all the information and know every little detail about the offer. Only then will you be able to craft persuasive sales arguments and effectively sell to customers through great copy.

This isn’t anything new or groundbreaking, but a ton of people still overlook the importance of research. But, when you’re writing about a specific product, you need to know how it works – inside and out.

If you only have a vague understanding of the product you’re promoting, you’ll struggle to find a good angle and present it in the best light.

Hence, you absolutely need to invest the necessary time into comprehensive product research.

The story Joseph Sugarman shares in The Adweek Copywriting Handbook goes to show you the importance of research. In fact, he spend three whole days researching a watch, before he decided on laser technology as his angle of approach.

He states that this little detail lead to millions of dollars in sales.

So, before you sit down and start typing – make sure you know everything there is to know about the product or service you’re introducing to the audience.

2. Understand Who Your Customers Are And What Motivates Them

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipediaApart from knowing the product you’re writing about, you also need to know WHO you’re writing for. Your copywriting style will largely depend on the people you want to appeal to.

To be able to effectively sell to a specific group of people, you need to know what they’re interested in, what they like, what motivates them, and how they think.

It’s vital that you understand what their wants & needs are. You also need to understand what their biggest pain points are.

This will allow you to present your offer as the perfect solution to the problems they are facing.

Additionally, knowing your customers will help you adjust your vocabulary. People will find your message more relatable, if you’re using the same language they use in their daily lives.

Furthermore, understanding the audience will help you determine which benefit you need to focus on to facilitate the sale and overcome any buying objections.

3. Understand That The First Draft Is Often Terrible

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipediaThere’s a common misconception about copywriting…

People often believe that experienced copywriters simply sit down and write an entire sales page in a day.

Therefore, when they’re struggling to find the right words, and are writing a single sentence for 15 minutes, they believe they don’t have what it takes to write effective copy.

But, here’s the thing… Writing effective copy that sells is a multi-layered process.

It starts with a rough draft, that’s nothing more than a frame for your copy; something to build upon.

For instance, Joseph Sugarman considers his first drafts to be terrible compared to everyone else’s. But, it’s what he does with his copy afterwards that makes all the difference.

So, his advice to overcoming the ‘blank page syndrome’ is simple: just write.

Joe urges us to write quickly. To simply get something on the page.

It’s much easier to organize things and come up with compelling sales arguments when we write stuff down, compared to keeping everything in our head.

Also, you shouldn’t expect to come up with perfect copy on the spot. Most often, it will take several revisions until you come up with the best way of saying things.

So, the key to effective copywriting actually lies in editing.

When you have a starting point (the first draft), it’s much easier to gather your thoughts and convert them into great sales arguments.

Bottom line is – don’t try to get everything perfect on the first try. Focus on creating a work frame that you can later refine into a great piece of copy through several edits.

4. All Elements In Advertisement Are Designed To Do One Thing: Get You To Read The First Sentence Of The Copy

joe sugarman, joe sugarman ads, joe sugarman books, joe sugarman copywriting, joe sugarman net worth, joe sugarman pdf, joe sugarman triggers, joe sugarman wikipediaWhen thinking about website and ad copy, people tend to get caught up in the design. They want the perfect colors, stunning images that enforce the message, visually appealing layout, and so on… But, do you know what the point of all this is? It’s to get you to read the first line of the copy.

The first line is crucial, because it only takes a few seconds for the reader to make up their mind.

If the first line fails to grab their attention and spark their interest, they likely won’t bother reading the rest of the page. If the first sentence isn’t compelling enough, and doesn’t convey the biggest benefit, all your effort will be in vain.

Therefore, spend as much time as necessary to ensure your first line is as powerful as possible.

It needs to be clear and concise, and the reader should have a pretty good idea what the offer is about and what they can expect to get out of it, just from reading this single sentence.

Also, remember that visuals shouldn’t distract people from the message. Trust me, this happens a lot, and it’s something you want to avoid.

Instead, make sure that all the other elements highlight the message you’re trying to convey with your copy.

5. Frame Your Offers Effectively

To quote the legend himself:

Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service. - Joseph Sugarman Click To Tweet

Now, let’s break down this statement.

At it’s core, it suggests that you need to create a buying frame through which people will view the product or service you’re promoting.

In online advertising, that frame is largely determined by your websites style and design.

Also, depending on the message you’re trying to send, you might use a different combination of colors.

For instance, ads promoting flash sales often use a combination of red and yellow:

On the other hand, high ticket offers and premium membership tend to use gold letters on a black background.

All of the design factors work together to create the right buying environment for each individual product.

Like I mentioned, you don’t want the design to distract the audience. Instead, it should help create an environment that highlights the product you’re promoting.

For example, if you’re a B2B company, your design needs to be clean, simple, professional, and uncluttered.

All in all, make sure it aligns with your business, brand colors, and reinforces the message you’re trying to send.

That way, your copy will automatically be much more effective.

Final Thoughts Joseph Sugarman Copywriting

As I’m sure you’ve gathered from this post, copywriting isn’t as simple as some people think.

It requires comprehensive research, as well as decent writing and editing skills.

On top of that, copy alone doesn’t influence the buying decision. Design plays a huge role, and the right colors and images can have a strong positive effect on your conversions.

That said, copy also isn’t as difficult as you were led to believe. You just need to learn to overcome the ‘blank page syndrome’ and start writing.

Like any other skills, copywriting is something that can be learned and perfected through practice.

And I’m sure these lessons from Joseph Sugarman will help you become a better copywriter, and help you craft compelling copy that generates sales.

Which one of these lessons did you like the most? If you have any questions, comments, or feedback – feel free to post them in the comments below.

Want more tips on writing effective copy and refining your marketing strategy to maximize your income?

Liked this? Want my 1:1 help? Claim your FREE 30 minute Income Kickstarter Strategy Session – Click here.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

joe sugarman, joe sugarman triggers, joe sugarman wikipedia, joe sugarman books, joe sugarman copywriting, joe sugarman ads, joe sugarman pdf, joe sugarman net worth

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

5 Copywriting Mistakes That Are Killing Your Conversions (And How To Avoid Them)

Copywriting is a crucial skill all marketers need to possess. Naturally, not everyone is born with a talent for it, so copywriting mistakes are bound to happen, even to seasoned copywriters.

But, there’s an obvious problem with this. Poorly written copy will do you more harm than good.

It will turn visitors off, instead of convincing them to buy your stuff.

However, there’s no reason to be alarmed.

Although mistakes will inevitably happen, you can always learn from them and gradually hone your copywriting skills.

In turn, you’ll see your conversion rates steadily increasing.

In this article, I want to talk abut 5 common copywriting mistakes and how to avoid them.

Chances are, you might not even be aware that you’re making some of them.

Still, ignorance is never a solid excuse.

So, read about these 5 copywriting mistakes, and try to spot & correct these conversion killers in your copy:

1. You’re Writing To The Wrong Person

This is one of the classics. And it’s also fairly difficult to spot, from the writer’s standpoint.

It usually happens when you write copy without enough information on your ideal customers.

Unless you’ve done comprehensive audience research, you’re essentially just speculating who’s interested in your offers.

And, this may come as a surprise… Those speculations are usually way off.

You might have a completely skewed perception of your target audience. In that case, the copy won’t resonate with the person reading it.

For example, let’s say you’re writing a sales page for a weightless product. And, you assume most of your target audience are women between 20-35.

You’d probably focus on benefits of having more energy, reducing stress, and getting a fit, beach-ready body.

If, in reality, the bulk of your audience are women over 45, the message you’re sending won’t hit home.

The reason is simple – these women are primarily concerned with their health and overall well-being.

Another way you can write to the wrong person is when you mistake who the decision maker is. This often happens in the B2B environment.

For instance, you’re writing to a person on a certain position, while someone else in the company has the final say whether or not to buy the product.

The point remains the same. You copy won’t be good and your conversions will suffer, if you’re writing to the wrong person.

How To Avoid This

The solution to this mistake is quite obvious, really. You need to research your target audience before you start writing.

But, don’t just stop at learning who the person you’re writing for is. Create a buyer persona, and get to know your ideal customer.

2. You’re Focusing On The Wrong Question

This one’s pretty common, even among copywriters. So, don’t beat yourself up if you’re making this copywriting mistake.

Of course, the question I’m referring to is how you’re going to craft a specific piece of copy.

Most people believe that, if their show off their writing skills, their copy will look more impressive.

Needless to say, this couldn’t be further from the truth. Nobody’s going to buy from you because you seem smart and eloquent.

They’re going to buy because they want what you have to offer. Hence, the how isn’t as important as what you’re saying.

The copy you write might be Nobel prize-worthy… But, if it’s sending the wrong message, it won’t get you any sales.

How To Avoid This

Before you sit down to write, ask yourself what it is that you need to say. What message should your copy convey?

Remember, in order to convince someone to buy, you need to tell them what they want to hear.

Hence, you should focus on their wants, needs, problems, and goals.

The copy needs to be about the prospect, more so than about the product itself.

It needs to tell them what the product can do for them. 

Use this as a starting point to craft persuasive sales arguments.

Then, and only then, start thinking about how you’re going to put it all together into a well-written sales page.

As you can see, knowing your audience the leitmotiv of compelling copywriting.

3. You List Way Too Many Benefits

This might sound a bit counter-intuitive, since everyone tells you to focus on benefits, not features.

And that’s a rule you should abide by. Nobody wants to hear about every single feature of your amazing software…

They want to know how it can help them streamline processes, and save time & money.

However, there’s a small catch here… Copywriting mistakes aren’t always easy to spot at a first glance.

You might not realize it, but you can very easily go overboard with the benefits.

There are two main reasons for this. First, if you try to cover everything, your list will be enormous.

Instead of having a positive effect on the reader, it will seem like a drag.

Lists are boring by nature. And if yours has 20+ items on it, chances are they won’t even bother reading all the benefits.

Secondly, your sales page will sound too generic. Way too many marketers follow this approach.

Therefore, all sales pages promoting similar products look & sound pretty much the same.

And finally, if you’re listing over a dozen benefits, it might sound a bit too good to be true.

If the prospects reaction to reading the list is “How did I even live without this?”, they’ll likely come to the conclusion that something does add up.

And people are fed up with false advertising. If you give them a reason to doubt the integrity of your product, they’ll be gone for good.

How To Avoid This

Put the spotlight on the few biggest benefits the customers will receive.

Craft your message around them. If something else seems equally as important, you can always include it in the body of the copy.

This way, you won’t have a boring list, and you’ll stand out from everyone else.

4. You Fade Out Before You’re Done

Another one of the common copywriting mistakes is “fading out” too early.

This tends to happen often, among rookies and veteran copywriters alike.

They start off strong, with a powerful headline. Then, they hook the prospect in with a great opening and engaging story.

The prospect is “on it’s toes” throughout the whole body of the copy.

And then, towards the end, it just kind of flops…

Towards the end, you just want to be done with it and call it a day. Hence, people often rush it.

The result is a mild, bland close, with a weak CTA.

And the thing is – this is the most important part. It should be the strongest.

It’s your final chance to convince the reader to click that “Buy Now” button!

It’s what helps you seal the deal and close the sale. And if you lose focus, pace, and urgency by this point in your copy… it’s all for naught.

How To Avoid This

The obvious answer is to review your copy before you publish it/send it to a client.

Slowly and carefully read through the close. Then, be honest with yourself. Did it manage to convince you?

Are you hyped about the product and eager to whip out your credit card? Not really? Then, neither will you prospects be…

If you can’t be objective with your own copy, ask a friend or colleague to help you out. Have them read the page, and give you their impressions.

So, always read through the last few paragraphs of your copy. If it doesn’t have the desired effect, rewrite it.

Spend as much time as you need to ensure it’s compelling and convincing.

It’s best to spend the extra time now, than spend the same amount of time later, once you’ve figured out the copy isn’t producing the results you’re hoping for (and you’ve already missed out on a decent number of customers).

5. You Sound Like A Car Dealer

You know what I mean… Those people who are borderline forcing you to buy a new car.

Even if you’ve explicitly said that you’re not interested. Multiple times.

These pushy types are the worst. Nobody likes to feel like they were forced into making a buying decision.

They want every purchase to be their conscious choice.

Therefore, when someone runs into sales-y copy that’s too pushy, the red light suddenly goes off.

Our internal alarms start ringing, signaling that we’re “in danger”. That something’s not right.

And these aren’t just my impressions, mind you. There’s a ton of data to back this claim.

It’s been proven time and again that conversational style of copywriting has a much better effect on prospects.

Your conversions will soar if your copy gives persuasive arguments and explains how someone would benefit from the offer, rather than trying to shove the product down their throat with an aggressive approach.

Bottom line is – your copy needs to be persuasive. However, persuasive and pushy are two completely different categories.

How To Avoid This

Simply by ensuring that you refrain from being pushy or manipulating your customers.

Don’t tell them their life will fall apart if they don’t buy your product. Tell them how much easier it will be if they do.

Treat your audience with respect. Use conversational language, as if you were simply recommending a product to a friend.

And, position yourself as someone who’s genuinely trying to help the customers, rather than as a business owner looking to make a ton of money off of them.


If you’re making all of these copywriting mistakes, you’re probably thinking:

“Well, I clearly suck at copywriting. It’s no surprise I can’t sell anything to anyone.”

In reality, the situation isn’t so grim. Most copywriters make these mistakes, all the time.

The difference is, they’re aware of the fact that they’re making them.

And they take the necessary time to review their copy and correct the mistake.

You should do the same. Don’t consider your sales page finished when you’re done writing.

It’s ready to be published once you’re finished editing it. 

So, don’t be too  hard on yourself. Simply review all your drafts and correct these copywriting mistakes before you hit that “publish” button.

Which of these copywriting mistakes was the most eye-opening, or the biggest shock to you?

Are there any other copywriting mistakes you know you’re frequently making in your copy?

Let me know in the comment section below!

And, if you want to learn more about persuasive copywriting and hone your skills to boost your sales and conversions…

Then I invite you to join the Wealth Academy Direct Copywriting Specialist Certification Program.

Here, you’ll learn proven formulas 7-figure earners use to write compelling copy that sells.

By the time you’ve acquired your certification, you’ll have complete mastery over the art & science of direct copywriting.

Ready to scale your profits and take your business to the next level?

Then enroll TODAY and launch yourself as a Wealth Academy Certified Direct Copywriting Specialist!

Shaqir Hussyin 😉

About The Author

Your Millionaire Mentor
Shaqir Hussyin

copywriting mistakes, advertising copywriting, how to avoid copywriting mistakes, common copywriting mistakes, effective copywriting, direct response copywriting

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.


9 Steps For Writing A High-Converting Sales Letter

A well-written, compelling, high-converting sales letter is an integral part of every successful marketing funnel.

It’s the final link between an interested prospect and a purchase.

Therefore, it needs to more powerful and more convincing than all your other marketing endeavors.

A sales letter must “attack” the pain points of your prospects, outline the biggest benefits, present strong sales arguments, and weave everything together into an interesting and enticing story.

After someone reads your sales letter, they should feel compelled to make the purchase. It needs to remove any doubt they might have, and convince them that your product will indeed help them solve a burning problem or achieve a certain goal.

Undeniably, this sounds like a tough challenge for anyone that isn’t a copywriter by profession… That’s why so many entrepreneurs and business owners are willing to hire professionals to create one for them.

But, you don’t have to spend $1,000+ on freelancer fees…

Once you understand the process, you can craft a powerful, high-converting sales letter yourself.

You might not thing of yourself as a great copywriter, but you have an innate advantage… You know your products and your target audience better than anyone.

When you combine that knowledge with the process I’ll show you in this article, you’ll be able to craft killer sales letters with ease.

The Swipe File

If you’re staring at a blank page, waiting for the inspiration to strike, you won’t get very far.

Instead of trying to write the entire sales letter in one go, I suggest you take a fundamentally different approach.

First, before you write a single word, you should create what I like to call a “swipe file”.

This file should contain information on your product and the offer you’re going to present on the page.

List out the most important features and unique characteristics of your products, the main benefits they’ll receive, the price, and anything else a potential customer would likely want to know about the offer.

You can also create a “skeleton” of your sales letter, by writing out headlines for different sections and jotting down the most important things you want to cover in each section.

This may seem like an extra step, but it will be a great resource for when you actually start writing.

The swipe file is meant to give you a solid work frame, the basis which you can build upon once you start creating the sales letter.

Sure, you might have all this information in your head, but it’s much clearer once you have all the information laid out in front of you, black on white.

Once that’s taken care of, it’s time to get creative and start crafting your high-converting sales letter.

Here are the 9 steps for a high-converting sales letter:

Step 1 – The Headlines

The headlines are arguably the most important part of your copy, and deserve special attention.

They must be powerful and enticing, since their job is to “pull the reader in” and pique their interest to the point where they want to read the entire letter to find out what the offer is all about.

The main headline should hint at the biggest benefit your customers will receive, without revealing too much detail.

It needs to spark their curiosity and give them a good enough reason to stay on the page and learn more about your product or service.

Here’s an example of the headline we used for Guru Funnels:

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It’s short and to the point. It tells you exactly who the offer is for and what results you can expect.

Throughout the copy, you’ll have multiple headlines. Although the main headline is vital for grabbing the readers’ attention and keeping them on the page, the headline of each section also plays an important role.

You see, not everyone who lands on your page will be willing to set aside 15+ minutes to read through the whole sales letter. In fact, most people will skim through it and read only the most important parts.

That’s why your headlines need to be interesting and informative enough to keep their attention and give them a general idea about the offer.

If you manage to pull this off, they might scroll back up and read the whole thing. Or, they might even click the “buy” button without having read the whole thing.

So, spend as much time as you need to create compelling headlines that will grab and keep the attention of your audience.

I recommend spending at least as much time on coming up with great headlines, as you would on writing the rest of the copy.

Step 2 – Their Burning Problem

The opening part of your sales letter should be dedicated to your potential customers.

More specifically, it needs to talk about their burning problem – the biggest issue that they’re looking to resolve with the help of your product.

Remember, your product is the solution. And you don’t want to lead with the solution without first dissecting the problem.

So, at the very beginning of the sales letter, create a narrative that revolves around the difficulties, obstacles, frustrations, and pain points your prospects are experiencing.

You need to aggravate that problem and convince them that it can’t be left unchecked.

Make sure that, after reading the first section, they are eager to find out what the solution to their problem is.

Step 3 – Relate

Next, make sure the reader understands that they are not the only one facing that specific issue.

Tell them that you’ve been in their shoes. Empathize with them.

Show them that they’re not alone, and that you know how they feel and what they’re going through.

And, most importantly – talk about how you’ve overcome the challenges they’re facing.

This segment of the sales letter should help you form a strong bond with the audience.

It also helps gain their trust and boost your credibility.

Once they know that you have experienced the same hardships, and have managed to find a good solution, they’ll be far more open to listening to what you have to say.

That’s when you can “plug in” your solution to their problem.

Step 4 – The Solution

Here’s where you want to introduce your product or service.

However, you need to be tactful…

Naturally, you’ll be tempted to start singing praises about your product and talking about every little detail and feature.

However, keep in mind that you are offering a solution.

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What this means is that you shouldn’t be listing features and telling them how amazing your product is.

The truth is, they don’t care.

All your prospects want to know is how the product can help them.

What kind of impact will it have on their life or business?

That’s what you need to focus on – the benefits they’ll receive, rather than the product’s features.

Paint a picture for them. Explain what their life would look like if they solved their burning problem, or achieved their desired goal.

Step 5 – Bullets

At one point, you want to break the monotony and give the readers a much-needed reprieve from the huge chunks of text they’ve been reading.

This is best done through bullet points.

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Much easier to read than a chunk of text, wouldn’t you agree?

Not only that, but the readers are far more likely to remember the key benefits if presented in this manner.

“Bullets” are awesome for a number of reasons:

One – they make the copy much easier to read.

Two – they sum up the offer and the benefits for those who’ll just skim the page.

Three – the benefits stand out more and are much easier to remember when presented as bullet points, than when mentioned through several paragraphs.

Step 6 – Social Proof

For the readers who are still on the fence, the best way to remove doubt and win them over is by providing social proof.

These can be testimonials or reviews from satisfied customers, or even entire case studies that showcase the positive effects of your products.

If possible, use images of your customers to solidify the testimonials, and showcase that they are genuine feedback from real customers, not just something you made up.

Alternatively, you can include video testimonials as proof, if some of your customers are willing to provide these for you.

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Testimonials help portray your community and instill a certain level of trust that you couldn’t otherwise attain, regardless of how good your copy is.

So, unless your product is brand new and you haven’t received any feedback on it yet, make sure to include testimonials on your sales letter.

Step 7 – The Offer

In this step, you’ll need to frame the offer, state the price, and convince them that it’s a great investment.

Obviously, first you’ll want to tell them what’s included in the offer.

However, don’t get too technical here. Explain what they’re getting, but use the same vocabulary and tone that your audience would use.

Then, introduce them to powerful sales arguments that make the offer irresistible.

Make sure they understand why your product is different, unique, and ultimately – better.

Show the readers that the value they’re getting far outweighs the price point, and that you’re offering them an amazing deal.

Additionally, bonuses and a guarantee make your offer look even more enticing, so consider including those as well.

Step 8 – The Close

Before you wrap it up, you need to tell the prospects what they need to do next.

In other words, you need to create a strong call to action that will encourage them to finalize the purchase.

It should be clear, concise, and tell them exactly what to do, whether it’s to buy a product, enroll in a course, schedule a call, etc.

Once someone is ready to buy, you want to make that process as simple as possible.

So, don’t include complicated, multiple-step forms in your call to action.

One line of text, with a CTA button that stands out from the rest of the page will do just fine.

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See how the CTA button “pops-up” and sticks out from the rest of the page?

Also, if possible, redirect them straight to check out once they click the “buy” button, and make the process quick and easy.

You can end the sales letter with a heartfelt post scriptum message. It should remind them why they’re here in the first place and how much easier their life would be after picking up your solution.

Step 9 – Review

Once you’ve finished writing the sales letter, it’s time to go over it a few times and make sure it’s ready to be designed and posted on your website.

First, read aloud a couple of times to see the flow of the copy. If something seems out of place, too complicated, or confusing, consider rewriting that part.

Then, thoroughly go through the copy once more. Make sure there are no spelling or grammatical mistakes.

Also, pay attention to the structure of the copy. Try and envision how it would look after being designed. You want it to be visually attractive, as well as compelling.

Finally, make sure all your clickable links and videos (if you’ve included them) are working properly.

After you’ve done editing, your high-converting sales letter is good to go!


Writing effective, compelling, high-converting copy is a skill.

And like any skill, it can be learned. It will also likely take some practice before you get on the level where you’re able to create killer sales letters with relative ease and reliably convert prospects into paid customers.

However, the steps I shared with you in this post will give you a great place to start. If you follow these 9 steps and include everything I listed in your sales letter, you can’t go wrong.

Want to learn more about the art & science of writing high-converting copy that sells?

Then I invite you to enroll in the Wealth Academy Direct Response Copywriting Certification Program.

You’ll learn how to craft powerful, compelling sales copy to consistently acquire new lead & customers and skyrocket your profits.

Click here to discover how you can launch yourself as a Wealth Academy Certified Direct Response Copywriting Specialist.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

sales letter, sales letter example, sales letter format, sales letter templates, sales pages, sales letter copy

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.