7 Reasons Why You Need To Build A Personal Brand

Branding is a crucial aspect of a successful business, both online and offline. When building a brand, you can take one of two routes. You can either brand the company, or build a personal brand.

You might be thinking: “What’s the difference?”

Well, the main difference is in the long-term effects and benefits self-branding can have.

If you decide to build a brand around the company, you’re essentially putting all your eggs in one basket.

In case your business doesn’t do as well as you’d hoped, and you decide to back out, you’d have to start over from scratch.

Your audience will know the company, but very few people will actually know and trust YOU. Your credibility and authority won’t carry over to a new business endeavor.

Whereas, if you brand yourself as an expert, you can leverage those branding efforts in every other business opportunity you take advantage of.

Think of it this way… Businesses come and go, but YOU stay.

In other words, it’s much easier to expand your business and take on new lucrative opportunities, once you have a large following of people who regard you as the go-to expert.

Building your own brand is the ultimate currency in today’s economy.

Here are the 7 biggest reasons why you need to brand yourself:

1. You Create The Network Effect

Building your personal brand allows you to connect to the leads and clients in a deeper, more meaningful way.

They aren’t just buying a product from a company. They get to see, talk, and relate to the face behind the brand.

After all, people trust other people, not companies. That’s why personal branding will always have a stronger positive effect.

Additionally, branding yourself allows you to create a network effect.

The network effect is the ability of an additional user of a good or service to add value to your product for other users. Think of Facebook, Uber, Amazon – these companies all grew with the network effect.

Here’s a visual representation of a network effect:

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Let me explain, using Facebook as an example. Whenever a new user joins this social media, he inherently adds value to all other users. They can now connect with yet another person. That’s the basic principle.

Think of the GURU’s you look up to, respect, read their newsletters, get their emails, join their Facebook groups. They all know and take advantage of this.

When you join their community, you reinforce the network effect. You can discuss ideas, share experiences and opinions, and offer mutual help to other members of the community.

LinkedIn founder, Billionaire founder, investor, and author Reid Hoffman reveals the secret behind record-breaking, unbelievable growth. According to Hoffman, the key to success is leveraging network effects.

2. Personal Brands Are Flexible And Adaptable

When you’re building a personal brand, you can evolve and adapt much more easily.

With a company branding, you’re basically locked into a specific niche and business opportunity.

The problem with that is that the only certainty in the business world is uncertainty. The markets are constantly shifting and fluctuating…

You might be selling hundreds of products a month now, but struggle to sell a single one a year from now. The wants and needs of your marketplace are susceptible to change in the future, and might leave you stranded.

That’s why it’s always a safer bet to build a personal brand that’s not defined by a specific market. A brand that embraces surprises and capitalizes on change in the marketplace.

Things are always changing, and you need to adapt if you want to succeed. That’s why the flexibility personal branding offers can be a monumental advantage.

3. Your Asset Is Always Growing

Think of your personal brand as an asset that is constantly growing.

In my opinion, investing in your personal brand truly pays the most dividends out of any other investment you can think of.

Take Tony Robbins for example… He’s in 15 different industries!

And it’s all thanks to “BRAND EQUITY” that he can turn a brand new idea into a profitable business lightning-fast.

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He’s already well-known and trusted by thousands of people. He’s built a large following, and has established his expertise and credibility.

It’s infinitely easier for him to push a new product on the audience that knows and trusts him, in comparison to building a new company brand from scratch and having to earn that trust all over again.

4. It Lets You Leverage Multiple Income Streams

This ties into what I’ve previously talked about. A personal brand allows you to pivot and profit from multiple income streams.

You’re not just building a brand around a single product or a narrow niche, as would be the case with company branding.

Instead, you build up your own reputation, which allows you to take advantage of lucrative business opportunities in other fields as well.

And having multiple sources of cash coming is always a good idea. New money gets you wealthy. Most top-earners have multiple income streams that allow ‘fresh’ money to keep coming in. They don’t rely on a single product and a single business opportunity.

Here’s an example of multiple income streams in the coaching & consulting niche:

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I’m telling you this from experience. I’ve created 10 different million-dollar business, by leveraging my personal brand.

I’m not saying it wouldn’t be possible by branding each company, but it would be at least 10 times more expensive, and it would take 10 years longer.

5. Personal Brand Gives You Security

In fact, personal brand is the ULTIMATE security for power, influence, and wealth.

You’re not relying on other people’s products, systems, or methods that might fail and leave you down in the gutter.

With a personal brand, you’re taking responsibility for your own success!

And once you establish your position as an authority in your field, and build up influence, nothing can take it away from you.

Even if the market is unfavorable, or the business flops due to unforeseen circumstances… You still have that firm position, a customer base, and your network to fall back on.

In other words, whatever happens, you’re not starting from scratch. You have a valuable resource that nobody can take away from you.

Now, imagine being able to leverage that resource to make more in a SINGLE day or a single MONTH than people make in a year… Pretty POWERFUL, right?

6. Personal Brand Facilitates Sales

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I’ve found that it’s much easier to close sales when you’re talking to people directly, rather than as a robotic, monotone company voice.

There’s nothing quite powerful as that human connection. Especially if you share your story with the audience, and show them that you understand the position they are in and genuinely want to help.

Companies lack this aspect. You can’t relate to a company on the same level as you can relate to a person. Companies don’t face the same problems and hardships as you do. They’re distant; sometimes even cold.

On the other hand, an expert might’ve been in your shoes before. In that case, they perfectly understand your situation, and can offer a solution to your problems.

This position is extremely powerful when closing a sale. Showing people that you’re not just a company selling a product, but instead a person offering a solution has a much stronger positive impact.

7. Personal Brand Attracts Like-Minded People

Building a successful personal brand attracts like-minded people. It opens up new doors to individuals with similar ideas, and other experts who have already achieved success.

This allows you to build a network, expand your influence, and learn from other entrepreneurs in your niche.

You can even form lucrative business partnerships, and gain easy access to new segments of your target audience.

Think about it. This is why most millionaires and billionaires are only friends with people like themselves. They surround themselves with like-minded people who stimulate success, rather than being dragged down by doubters and procrastinators.

When you build a strong personal brand, you have an INSTANT celebrity-like following, respect and influence in the marketplace.

For instance, I can almost reach anyone with 1 degree of separation, text, call or e-mail. Thanks to building my personal brand.

Conclusion

There you have it, the 7 biggest reasons why you need to work on building your personal brand.

As you can see, a personal brand has multiple innate advantages over company branding.

So, if you truly want to cut through the noise and establish yourself as an expert and authority, you need to start working on your personal brand ASAP.

How will your brand look like in 2019 and years to come?

Would you like my personal help to create a killer brand and blow the competition out of the water?

Then I invite you to schedule a 1:1 FREE Income Kickstarter Strategy Session.

We’ll talk about YOUR business, ideas, goals, and obstacles you’re facing. And we’ll work together to create a roadmap you can follow to turn your big idea into a profitable, successful, sustainable online business.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

That said, if you know anyone who would benefit from this information, feel free to share this post with them!

And of course, if you have any questions or want to share your thoughts, let me know in the comments below.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

 

Attraction Marketing Secrets To Dominate Your Niche

If you’re active in the online money-making community, you’ve probably noticed that a lot of marketers and entrepreneurs seem to be very interested in the topic of “attraction marketing”.

But, what’s with all the buzz about “attraction marketing”?

Despite all the talk about this advertising method, a lot of people are unclear about what “attracting marketing” actually is. 

So, is “attraction marketing” something YOU should be concerned with? And can it help you grow your business and scale your profits?

The answer is – absolutely!

And in this post, I’ll provide you with an in-depth look at “attraction marketing”. We’ll go over 7 simple steps you can follow to successfully apply it to take your business to a whole new level.

First, let’s shed some light on “attraction marketing”…

What Is Attraction Marketing And How To Use Attraction Marketing To Dominate Your Niche Market?

“Attraction Marketing” is a marketing strategy that revolves around acquiring hot, qualified leads and reliably converting them into loyal customers.

 

Traditional marketing relies on promoting your products and services to a wide audience and convincing them to make a purchase. Meanwhile, “attraction marketing” targets people who are already interested in your offers and are ready to click that “buy” button.

It shifts the focus from your business, products, and services to the customer, and puts the spotlight on their wants, needs, and problems.

In other words, instead of trying to push your products and services on the potential customer, attraction marketing presents your offer as a solution.

It relies on providing value to the lead before pitching your offers, and forming a strong relationship based on trust, that greatly facilitates future sales.

Say goodbye to chasing customers and acting like a pushy salesman. Attraction marketing allows you to position yourself as a trusted adviser – someone who genuinely wants to help the prospect solve a particular problem or reach a certain goal.

This strategy works wonders for any type of business, regardless of whether you’re just starting out, or are running a well-established company.

That’s what makes “attraction marketing” so powerful.

Once your target audience perceives you as an authority on the subject, and you form a trust-based relationship, they will be much more inclined to make the purchase.

Let’s take a look at the 7 steps you need to follow to start utilizing  “attraction marketing” in your business today.

Step 1 – Brand YOURSELF, not your products

The crucial difference with “attraction marketing”, compared to other advertising methods, is that you’re actually branding yourself as a marketer, rather than your products and services.

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Now, don’t misunderstand me. I’m not saying that your marketing strategy should be self-centered. Nor that it should emphasize your accomplishments, skills, or how much money you’re making…

What I mean by “branding yourself” is positioning yourself as a leader. Someone offers their knowledge and expertise on the subject. Someone who genuinely wants to help others overcome a certain obstacle and achieve their goals.   

The fact is, nobody really cares about your resume and college degrees…

The only thing your potential customers are concerned with is what you can do for them.

They want to know if your products and services can help them change their lives for the better.    

You need to show them that YOU possess the skills and knowledge required to lead them to where they need to go. You need to convince them that you’re focused on providing value, rather than simply trying to make a few sales.

Here are the 3 main reasons why YOU need to become a brand, rather than your business:

  •    People follow people, not companies

Like I mentioned, people are much more inclined to buy from someone they know and trust. It’s much easier for them to connect with the person behind the business, rather than follow a corporate voice. Companies feel distant and cold, and people feel their only goal is to make as many sales as possible. Positioning yourself as a leader in the audience’s eyes will instill trust and remove doubt, which will significantly increase your sales, without actually selling.  

  •    Companies come and go, but YOU stay

Businesses come and go all the time. That’s just the nature of the online marketplace. In fact, more than 90% of businesses don’t make it past the first year, regardless of what industry they’re in. If you’re putting all the effort towards branding a company, if it fails, you have to start over from scratch. Build a rock-solid foundation instead. Brand yourself and ensure that, if one business endeavor doesn’t turn out to be fruitful, you still have a large following and a solid background to rely on.

  •    Branding your company will actually cause you to LOSE sales

When you’re branding a company upfront, without first connecting with your target audience, a good percentage of people will research the company, rather than reach out to you first. This opens up an opportunity for them to actually find a different leader to join. They might even stumble across a competitor’s article telling them not to join your company. That’s why you’re bound to lose some customers if you’re branding your business or products & services. Instead, try to connect with your audience and establish a relationship with them first.

Step 2 – Know Your Audience

For your marketing efforts to pay off, you need to know exactly who you’re targeting with your message.

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You want to start off by asking yourself a few fundamental questions, which will define your marketing approach:

  • Who are you as a leader?
  • What’s your mission, what are you passionate about?
  • Who are the people that whose lives you want to impact?

Depending on what you want to accomplish with your business, you’ll want to target different types of people. Who you’ll target will be largely based on their demographics, hobbies, and interests.

For example, if you’re in the health & wellness industry, you’ll have to determine your target audience based on what you are most passionate about.

Does your business revolve around healthy organic foods, meal plans & recipes, low-fat diets, or maybe exercises and workouts?

Or, if you’re in the wealth industry, for instance, are you passionate about teaching people how to make money online, invest in real estate, or trade profitably?

You need to factor all of this in, and really think about what it is YOU are passionate about, in order to determine who you will be addressing in your marketing campaigns.

The reason for this is simple – you will have to be excited and passionate about the subject, in order to create valuable, relevant, engaging content for your target audience.

If you’re genuinely interested in what you’re promoting, you’ll have a much easier time creating amazing content and crafting a compelling message. Moreover, promoting products you’re excited about will feel effortless and natural.

Step 3 – Understand Their Biggest Pain Points

Once you understand who the people you’ll be targeting are, the next step is to research their biggest problems, pain points, and challenges their facing, in order to fully comprehend their wants and needs. See example below:

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As I said already, the main goal of “attraction marketing” is to present your products and services as a solution to their burning problems.

The same applies to the content you’ll need to create.

In order to attractyour ideal customers, you’ll need to create valuable content that provides answers to their biggest questions.[tweet this]

You need to provide them with useful information and actionable advice. Your content must help them get a step closer to solving the biggest problem they’re facing,

If you can accomplish this with your content, the audience will experiences the benefits of applying what you teach. In turn, they’ll be much more interested in your paid offers.

At that point, the price won’t represent an obstacle. Most people won’t even factor it in, because their focus will be on permanently solving a burning problem and transforming their lives.

The fact is, there are millions of people in your target market, complaining about their problems and looking for a solution your products and services offer.

If you can get that solution in front of them, you won’t even have to worry about convincing them to buy your products/services.

They’ll be more than happy to pay a handsome sum, when they’re getting the answer to their problems in return.  

In order to take full advantage of “attraction marketing” you need to:

  1. Understand exactly who your target audience is
  2. Discover what their biggest challenges, problems, and pain points are
  3. Consistently create engaging content that helps them overcome those challenges

Which brings us to the fourth step…

Step 4 – Create Valuable Content That Addresses Their Challenges

The best way to establish authority in your field and position yourself as a trusted leader is by consistently creating relevant, valuable, engaging content for your target audience.

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But, what exactly does that mean?

First, in order for your content to be relevant, it needs to cover the topics that spark your audience’s interest.

This is where you’ll rely on the previous step to create content that answers their questions and provides information that addresses their problems & challenges.

Secondly, your content needs to be valuable. The information you share needs to be useful and applicable.

In other words, instead of simply telling them WHAT they need to do to overcome a certain problem, your content needs to show them HOW to do it.

They need to be able to use the information you provide, and after applying it to their life or business, see actual results.

Last, but certainly not least, your content needs to be engaging. Apart from educating your audience, it also needs to entertain them.

So, you can’t simply list all the information, without paying attention to how you present it. You need to use the power of storytelling and captivating visuals to grab and keep their attention, to ensure that they do, in fact, consume the content.

The content you create can be anything from videos, articles, and posts on social media, to stuff like free reports and guides, infographics, cheat-sheets, and interviews.

As long as it provides the solution to their problems, in a fun and engaging manner, you’re good to go.

Step 5 – Forge A Trust-Based Relationship With Your Audience

I’ve already mentioned the fact that people join other people, more than they follow companies. Watch the video below to learn more:

 

What’s vital to understand here is the fact that these people give you their hard-earned money. In exchange, they want a solution to their problems. Or, at the very least, a way to enhance their lives.

The best and fastest way to generate more sales and increase your profits is by communicating with more people.

You need to actually connect with your audience and treat them as human beings. Don’t just view them as potential sales.

And yes, I am referring to holding an actual conversation with your prospects. You can do this on the phone, via Skype, messenger, or similar apps…

I can’t stress this enough: Regardless of how good your products or services are, people generally won’t make a purchase unless they know who they’re buying from.

That’s why, in order to maximize your sales, you need to work on building rapport with your audience. You have to actually forge a relationship with them and earn their trust.

Once they are confident that you know what you’re talking about, and can indeed help them resolve their situation, they will perceive you as a leader. In turn, they’ll be more than happy to buy from you.

After you generate a lead, it’s important to nurture that relationship. This means you’ll need to keep providing valuable content on a regular basis.

Remember, “attraction marketing” emphasizes the wants and needs of the prospect. So, make sure you’re keeping their best interests in mind.

Once you establish a trust-based relationship with your target audience, everything becomes so much easier. You’ll be able to consistently generate tons of qualified, ready-to-buy leads. On top of that, you’ll have to invest next-to-no effort to convert them into loyal customers.

Step 6 – Provide Them With The Perfect Solution

At this point, you have discovered a prospect’s burning problem. You’ve also managed to connected with them on a personal level. The only thing left is to actually provide them with the solution they’re looking for.

Keep in mind that each prospect’s situation is unique and different, and that they are looking for a specific solution to their specific problem.

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There’s only one way figure out what the perfect solution for each individual prospect is. You have to actually take the time to talk and connect with them.

You’d be surprised by the number of entrepreneurs and business owners that never reach out and communicate with their leads. Yet, they still complain about not making a profit.

In reality, this step is super-simple. You just need to talk to your leads and discover their burning problems and biggest pain points. Then, simply point them towards the perfect solution (one of your products or services).

Step 7 – Maximize Your Profits By Leveraging Multiple Income Streams

This is the key that will take you from barely making ends meet to consistently generating 5 or 6 figures every single month.

If you rely on a single revenue stream, you’re putting all your eggs in one basket. Meaning, you’re taking unnecessary risks.

If it fails, you’ll be stranded, without anything to fall back on. If your business revolves around marketing a single solution to a single problem, you’ll find it extremely difficult to actually turn a profit.

Check out how serialstartup.co clearly illustrates how you can manage your monthly job income to build multiple income streams below;

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In order to become a top earner, you have to create multiple income streams to serve all the wants and needs of your target audience.

Instead of relying on a single product or service, you need to create an Integrated Product Suite.

Integrated Product Suite (IPS)

IPS is a set of complementary products which serve multiple wants and needs of the people in your niche.

With it, you’re providing solutions to all the different problems your audience is facing, or might face in the future.

If you’re stuck with a single product, you’re missing out on as much as 90% of your target audience. They might not necessarily need the particular solution you’re offering, but have similar needs you can just as easily fulfill.

Let me illustrate with an example…

Imagine if Apple could only sell iPhones. They’d probably generate a decent profit from iPhones alone, right? Sure, but they overlook all the other needs of their customers. Which means leaving a TON of money on the table…

Instead, they have an Integrated Product Suite – complementary products that their customers are just as likely to buy.

There are Macs, iPads, iPods & iTunes,  Apple TV, iWatch… And let’s not forget other accessories like headphones, speakers, phone cases, keyboards, and so on. See what Apple is doing here? They are covering ALL the potential wants and needs of their customers.

This way, they’re not entirely reliant on selling a single product – an iPhone. Instead, they present you with a myriad of other options. This maximizes the chances that the prospect will still buy something from them, instead of going to a different company.

That’s what you need to do in your business, if you’re hoping to truly maximize your profits.

Think about all the problems your target audience is facing. Try to offer a specific solution to each and every one of them.

Remember that every single conversation with a prospect could make you money… You just need to have the right products in your arsenal.

Final Thoughts

I’m confident that, if you follow the 7 steps I outlined in this article, you’ll be able to start leveraging attraction marketing. 

This system has tremendous potential. Once unlocked, it will enable you to quickly grow your business and scale your profits to 6 figures or beyond!

Need help implementing “attraction marketing”? want to learn what it really takes to build a wildly profitable online business in today’s marketplace?

Then I wholeheartedly recommend that you grab a copy of my BACKPACK MILLIONAIRE BOOK.

This is a comprehensive, step-by-step guide to systematically building and running a sustainable & lucrative online business.

With this revolutionary business model, you’ll be able to leverage the power of “attraction marketing” and reliably generate $10,000+ a month with your business.

So, if you’re struggling to generate leads, drive sales, and scale your profits, or want to start a successful online business from scratch – the BACKPACK MILLIONAIRE BOOK is exactly what you’re looking for!

Best of luck in all your business endeavors.

About The Author:

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.

Ryan Deiss 5 Keys For Becoming A Successful & Influential Marketer

Wouldn’t you like to know just what it takes to make it big in the online marketing industry? Well, I have to say that I was just as curious one, as you are now. So I thought, who better to ask than the founder of Digital Marketer, Ryan Deiss.

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You probably know him as the founder and CEO of Digital Marketer – a resource website for entrepreneurs, affiliates, marketers, and business owners alike. Aside from that, Ryan Deiss is also a best-selling author  and the founder of multiple successful digital companies which collectively employ hundreds of people all over the globe. As such, he’s widely known, recognized, and respected as an expert in all things digital.

 

I’ve followed him for quite some time, and on multiple occasions, had a chance to sit down and really discuss different ideas, concepts, and strategies he employs in his business.

So, I discovered the 5 key concepts from Ryan Deiss, that largely contributed to his overwhelming online success:

1. Personalized Automatic Follow-Up Works

One of the key areas Ryan Deiss focuses on in his best-selling book; “Invisible Selling Machine” is email marketing.

And it comes as no surprise. Email marketing is the most effective form of online advertising. If you’re not using email marketing in your business, start implementing it and if you already are, then now is the time to DOUBLE DOWN on this one strategy.

It’s affordable, fast, straightforward, gives you the opportunity to bring the conversation to a more personal level… And most importantly – it continuously gives results.

Furthermore, email marketing allows you to virtually automate your entire sales process. That’s the invisible selling machine the book title refers to.

When you know how to leverage modern marketing automation tools, you can literally generate sales while you sleep.

In his book, Deiss proves that personalized, automatic follow-up simply works.

He uses examples, templates, and subject lines from his own business to illustrate just how powerful a fully automated email sequence can be.

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So, in other words, if your customers have email addresses – this is something you NEED to do.

There are various autoresponder software to choose from. Although there are some differences between them, they all have the same basic functionality.

They allow you to create fully customized email sequences, which will send out emails at specific intervals to everyone who joins your mailing list.

This way, you’re automatically guiding the prospect through different stages of your funnel and introducing them to all the different solutions you have to offer.

The key to effective email campaigns, however, is to make each email personalized. The reader needs to feel that the message is directed at them.

And this goes beyond just using their name at the start of the email. The content itself needs to align with their wants & needs, problems, and level of awareness.

However, this can be easily done by segmenting the audience and tailoring your messages to each specific segment.

2. Market Research: If You Find Other Businesses Doing Exactly What You’re Doing – That’s Great News

Market research is an activity that’s vital for the success of any business.

Regardless of how good your products are, you won’t get any sales unless they fulfill the needs of your target audience.

There has to be a demand for the specific solution you’re offering if you’re hoping to generate decent profits.

And the only way to figure out if that’s the case is by listening to the “heartbeat” of the market.

Market research provides crucial data which allows you to identify (and analyze) the wants & needs of the market, its size, and the level of competition.

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This typically includes surveys, questionnaires, and interviews with potential and existing customers. For instance, you can email a short survey to your subscribers.

As an incentive for completing it, you can offer them 10% off their next purchase. There are many ways to conduct market research, but I won’t get into details in this post…

What I wanted to mention is that, when talking about market research, Ryan Deiss includes competitor research as well.

Throwing a sneak peek at what your competition is doing is always a good idea. First, you get to see what it is they’re doing that your audience responds well to.

For instance, you can see what type of content they enjoy reading the most. And, you can always pick up on their best practices and implement them in your own marketing strategy.

Secondly, if you find that other businesses are doing exactly what you’re doing… That’s always a good sign! It means you’re on the right track.

Bottom line is – research the market and your competitors. The data will give you valuable insights, which in turn will help you tweak your approach and your strategy to ensure you get the most out of your marketing endeavors.

3. You Need To Differentiate Your Business

In order to win the customers over, you need to stand out from the competition.

Regardless of what industry you’re in, chances are at least a dozen other people are trying to sell similar products or services.

Now, don’t be alarmed by that. Like we established, it means you’re in the right place.

There’s a market for your products, and people are buying the stuff you want to sell.

That’s just how capitalism works. You’re bound to have some competition.

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But, how does your business stand out in the sea of similar businesses?

Well, you first need to ask yourself a simple question: What’s your reason to exist in this marketplace?

If your only reason is “I want to make some money”, it’s just not good enough.

You need to try and answer it from the customer’s perspective. Why do they believe your business should exist?

What’s the reason you’re there in addition to all the other companies? What can you do for them that other businesses can’t?

That’s what you need to figure out.

According to Ryan Deiss, there are 3 major ways to differentiate your business:

 1) Unique Flavor

The analogy Ryan uses here is water. Water is abundant, yet there are so many different people selling it. Some of them add their own unique flavor to the water, to make it more appealing. There aren’t any additional minerals or vitamins… It just tastes a bit different. But, even that little bit is enough for people to be able to tell the difference between that specific brand and everyone else. The same is true for your business. You can have a nearly identical product as someone else, but make it stand out by adding your unique flavor; your own spin on it.

2) Unique Additive

The second way you can have a reason to exist in the marketplace is a unique additive. In addition to the standard package, you’re including something else that nobody else has to offer. For instance, if you’re a software manufacturer, you can have a special feature that only your platform offers. See, you don’t have to come up with a completely new product. You can simply build upon an existing one, and add your own unique additive.

3) Unique Packaging

This one is pretty obvious. It will be much easier for customers to identify your products if they come in a unique, distinct packaging. This should stand out from the competitor’s packaging, while also staying aligned with your brand’s colors. Alternatively, you can offer a unique way to deliver the product/service to your customers. It can be something as simple as creating a video series, instead of delivering the content in written form. What’s a unique delivery mechanism you can bring into the game?

4. Does Your Product Or Service Add Value To People’s Lives?

This is the most important question you need to ask yourself. And you need to answer it before your product hits the market.

Here’s why… People don’t care about who you are, what college degree you have, how impressive your resume is, or how much money you’re making.

All your potential customers care about is what your solution can do for them. 

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Let’s say, for example, that you end up selling weight loss products.

Don’t just focus on it’s ingredients and why it’s good for their health and well-being.

Talk about how it will help improve their life. Mention the liberating feeling of shedding those stubborn pounds.

Weave a story around how much better they would feel, how much easier it would be to do the daily tasks. Talk about the peace of mind they have, knowing that they’ve eliminated the risk of disease. And so on, and so forth.

The same principle applies to any type of business, really. Focus on the value your solution adds to the customer’s life and/or business.

Answers to these key questions will dictate your entire marketing approach.

They are the sole reason why anyone will decide to make a purchase.

Don’t think of your business transactions as if you’re selling a product.

Think of how much value you’re providing for their investment.

The more value your products and services have, the easier it will be to craft compelling sales arguments and convince the prospect to go through with the purchase.

5. “Traffic is gasoline. It’s rice. It’s a commodity.”

Traffic is the lifeblood of every business. I’m sure you’ve heard that a billion times already.

At this point, it’s likely even etched into your memory. So, what happens when you’re not making enough sales.

The logical response is “I need to get more traffic!”, right?

WRONG!

As Ryan Deiss simply put it during the Conversion Summit 2015, there is no such thing as a traffic problem.

You see, traffic is everywhere; traffic today is a commodity.

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Ryan makes a brilliant analogy with rice. Instead of buying a field, figuring out how to plant it, and come up with an irrigation system… You can simply go to the store and buy a bag of rice. You’ll have your dinner ready in half an hour.

The same is true with website traffic today. You can simply go out there and buy traffic. 

Whether literally, through solo ads, or by paying to run ads on Google or social media… The fact that you can buy traffic remains.

So, getting traffic isn’t the problem.

The question isn’t how you’ll get as much traffic as possible… It’s how you’re going to convert that traffic into buyers. 

And for that, you’ll need to create a Customer Acquisition System.

Conclusion

There you have it – my favorite nuggets of wisdom from my fellow wealth creation expert, Ryan Deiss.

I hope you’ve learned something new and interesting from this post, and I’m confident that, once you apply these concepts in your business, you’ll see a drastic increase in your profits.

Which one of these was the biggest eye-opener? Feel free to leave your questions, comments, and feedback in the comments below!

Want to learn how YOU can become a top 1% earner in the digital marketing industry, alongside Ryan Deiss and myself?

Need professional help to build your own wildly profitable customer acquisition system?

Then join over 500,000+ other daily readers of my Online Profits Daily Newsletter right now.

Download your fast-action guide and claim a 1:1 FREE Income Kickstarter Strategy Session. Start now.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available:Max Income System; 14 Simple Steps To Making Your First  Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

YouTube End Screens: How To Drive More Traffic & Generate More Sales

If you’re working on establishing your business’ YouTube presence, then you absolutely have to know about this simple trick. YouTube End Screens literally take 2 minutes to set up, and can help you get a ton of new subscribers and drive more traffic to your website.

If you’re not using YouTube End Screens, you’re leaving thousands of highly engaged viewers to wander around the platform.

Why not give them an incentive to keep interacting with your content and your business, instead?

Currently the second largest search engine in the world (Google firmly holds the #1 spot), YouTube has immense potential for companies and marketers looking to drive an enormous amount of highly-targeted traffic to their content and offers.

Here are some numbers to give you a better idea of just how important it is for today’s businesses to have a solid presence on YouTube:

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A relatively new addition to the YouTube arsenal, YouTube End Screens were developed to replace the outdated annotations.

Thanks to this neat feature, you are now able to direct more of your YouTube viewers back to your website.

This helps increase your monthly visits, boosts sales, and can skyrocket your revenue.

So, let’s take a look at what YouTube End Screens are, why you should start using them, and how to add them to your videos.

Why YouTube End Screens?

Before YouTube End Screens came into play, the best way to grab the viewer’s attention and get them to click on calls-to-action in your videos was through annotations.

YouTube annotations are basically clickable rectangular popups with text inside.

They appear after a certain point in the video and encourage the viewer to click the text to check out another video or an offer.

Here’s an example of a YouTube video with annotations:

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As you can see, it can be really frustrating when a bubble of text suddenly pops up. It covers most of your screen, preventing you from actually enjoying the content.

Of course, YouTube gives the user an option to turn off annotations. However, from the channel owner’s perspective, that kind of defeats the purpose.

If annotations are turned off, the user simply won’t see your CTA. Ever. 

That’s one of the reasons why YouTube tried to come up with a better alternative.

The other being the fact that annotations only work on desktop, meaning users on mobile devices aren’t able to click on them and visit your website or another video you linked.

Another option for the content creators was to include a CTA overlay:

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They work on mobile, which is fantastic. The trouble, however, is the fact that they don’t exactly stand out, especially on devices with smaller screens.

These CTA Overlays are essentially a few lines of text with an image is the element that’s supposed to grab the viewer’s attention.

They didn’t prove to be particularly effective, and there’s also the fact that you needed to create the video as an ad in order to get access to CTA overlays in the first place.

Lastly, you could opt to add YouTube Cards to your videos, which are arguably even harder to spot than CTA overlays.

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When they were first added, you could use them to add an image of your product, a headline, and a proper CTA.

Nowadays, they’re reduced to a simple line of text, and are most commonly used to suggest similar videos to watch.

And, they only show up for a few quick seconds before they disappear.

To sum it up, YouTube recognized that content creators had very limited options when it comes to adding a CTA to their videos, which people could click on, regardless of the device they’re using.

Their response: End Screens – a new feature that allows you to quickly and easily add a call-to-action to your videos, that looks amazing and works the same on all devices.

What Exactly Are YouTube End Screens?

As the name suggests, End Screens are clickable CTAs that appear at the end of your videos. YouTube End Screens can have up to four elements.

The two on the left side can be used to feature the subscribe button for your channel and a link to your website, while the elements on the right-hand side have to feature content.

Here’s what a typical End Screen looks like:

 

When you mouse over the channel icon, the channel’s description pops up, along with the subscribe button.

The same thing happens when you mouse over the website CTA (without the subscribe button, obviously), and the user can click anywhere on the CTA to URL you inserted in the call-to-action.

How to Add YouTube End Screens to Your Videos

Like I said at the beginning of this post, YouTube End Screens are super-simple to set up.

To begin, open up YouTube, click on your account in the top-right corner, and then click “Creator Studio”.

You will be redirected to your YouTube dashboard, where you can customize a bunch of different things for your account. Right now, we’ll focus on adding YouTube End Screens to a video you previously uploaded.

From the left-hand sidebar, click on the Video Manager, and select videos to see all the videos you currently have uploaded to your channel

Then, select the video you want to add the YouTube End Screen to, choose the time when you want the end screen to appear, and simply click the “End screens & annotations” on the very top of the page.

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Now, to the right of the video, you will see the “Add element” button.

Click it to select and configure YouTube End Screen elements. You can also see the preview of your end screen on this page, so you’ll know exactly what the End Screen will look like to your viewers, before you save the changes.

Like I mentioned before, there are 4 elements available for each End Screen:

 

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Let’s briefly go over all of the options available.

Video or Playlist

This option allows you to suggest one of your other videos to the viewers to watch next. If they click on the CTA for another piece of content, that video will immediately start playing in the same tab.

YouTube gives you the option to choose between your recently uploaded video, or select a video or playlist you want to feature.

If you prefer, YouTube can automatically select one of the videos from your channel, based on the users viewing history.

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YouTube End Screens must feature at least one video or playlist element, so you’ll have to either select a video to showcase on your End Screen, or let YouTube do it for you, if you want to use the End Screen to promote your channel and include a link to your website.

Subscribe

This option allows you to add your channel icon on the End Screen, which, when moused over, will provide your channel information and display a subscribe button your viewers can click on.

There not much you can customize here, apart from your channel’s icon.

To do so, simply click on your account image in the top right corner to go to the “about me” page of your Google account. Click the default image or the one you are currently using, and simply upload the one you would like to have featured on your End Screen.

Channel

This option allows you to promote another YouTube channel. You can also include a custom message that your viewers will see before they click the CTA.

This might not seem like a particularly useful option, but it can come in handy if you have a second channel and you’d like to promote it, or want to promote a channel of one of your business partners, who will return the favor.

Link

Finally, we’ve come to the most important part. This is where you’ll add your website’s URL and use it to drive qualified YouTube traffic to your offers.

However, as you might have noticed in the previous image, this option is not enabled by default.

In order to add a CTA for your website to the YouTube End Screen, you’ll need to join the YouTube Partner Program and have your channel verified first:

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Basically, what this means is that you’ll have to sign up for an Adsense account. Then, you’ll need to enable monetization on your channel.

Click here to see detailed instructions on how to apply for the program and activate Adsense.

As far as monetization is concerned, simply navigate back to your Creator Studio.

Click on Channel, and under “Status and features” find monetization and click “Enable”.

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As long as your channel doesn’t have any copyright strikes and complies with YouTube’s community guidelines, you’ll have no trouble enabling monetization.

Next, you’ll need to set up an associated website. Among other things, you’ll be using it for the End Screen.

To do that, from your Creator Studio select “Channel” and from the drop-down menu click on “Advanced”. Then, simply add your website’s URL in the “Associated website” field.

You will be required to verify ownership of your website. You can select from multiple verification methods.

For example, a HTML file upload or domain name provider. All of the verification options are simple and quick to complete.

Finally, all the preparations are complete and you’re ready to start creating amazing YouTube End Screens.

That said, there are a couple of things you need to keep in mind, in order to get the results you’re hoping for from your YouTube End Screens.

Tips To Help You Optimize Your YouTube End Screens

Plan out your CTA

Have a clear goal in mind in terms of what you want the viewers to do after watching a specific video on your channel.

Do you want to encourage them to consume more of your YouTube content? Is you main goal to generate more leads?

Or, perhaps you want to send them straight to one of your offers and score a sale?

Is the goal in line with the content in the video?

Your content needs to be aligned with the CTAs in the End Screen.

The viewer needs to feel like it’s the logical next step to take.

Don’t forget mobile

Keep in mind the type of device your target audience is using to interact with your YouTube content.

Sending desktop users through your entire sales funnel might be fine. However, it’s a bit more difficult to navigate through a complex funnel on a smartphone or a tablet.

If you’re targeting mobile users, send them to one of your landing pages and have them opt-in.

This way, you can gradually introduce them to all your different offers through your email campaign.

Give them time to click your CTAs

The YouTube End Screens can show for up to 20 seconds. You want to take that advantage to give the viewer enough time to click on one of your CTAs.

Why? Because it takes a few seconds for the viewer to adjust from the content to the Ending Screen. And, they need a few moments to gauge all available options.

You want to give them enough time to read the description of your link and your channel. This helps ensure you’re getting as many subscribers and new website visitors from your End Screen, as possible.

Final Thoughts

YouTube End Screens are smarter, easier to set up, and more effective way to get your viewers to click on your calls-to-action.

The initial setup might take a while… However, you only have to complete it once. After that, they take less than 2 minutes to add to a video.

Seen as they provide an enormous opportunity to grow your business, it’s not something you can afford to ignore.

By following the steps I outlined in this post, you’ll be able to start taking advantage of this amazing feature. This will give you the edge over your competitors, and allow you to generate more leads and drive more sales from YouTube.

That said, End Screens are just one of the ways you can use the world’s second largest search engine to scale your business and skyrocket your income.

If you want to learn everything about YouTube advertising, I highly recommend checking out my Video Ads Hack course.

This comprehensive video course teaches everything you need to know about creating, running, and optimizing YouTube ads and shows you all the tips & tricks that will help you leverage this platform to take your business to a whole new level.

Click here to get instant access to Video Ads Hack course and learn how to scale your business to six figures with YouTube.

About The Author

Your Millionaire Mentor
Shaqir Hussyin

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Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. Shaqir’s work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

 

Storytelling Strategies

Southwest Airlines, one of the most popular airlines in the country, started on the back of a napkin. Herb Kelleher, the former CEO, famously scribbled the business model on a cocktail napkin. Eventually, the airline transcended startup status to become a massive corporation. All of this thanks to storytelling.

There were many reasons for the company’s success throughout the years. One of the most important factors was the use of storytelling to elevate the personal brand behind it. The anecdote about Southwest Airlines’ origin proves that the biggest ideas can start in the smallest, most unlikely places. Furthermore, Kelleher’s personal brand made a huge impact on the company.

Storytelling isn’t the cornerstone of leadership, per se. Still, it often enables leaders to connect with an audience in ways normal forms of communication cannot. CEOs like Kelleher, Richard Branson of Virgin Airlines and Steve Jobs of Apple are known for the ease with which they tell stories (or convert message opportunities into memorable interviews and teachable moments).

Personal brands can use stories to break down potentially complex issues into digestible, relatable ways to draw the audience in. Associating a name or product with positive, familiar imagery is just the type of strategy that helps it connect on a broader level. Leaders who use their own stories to build their personal following can have the same effect.

Make sure your storytelling sticks.

Communication—from staff meetings to public speaking platforms—is all about the art of getting your message across. The best storytelling transcends previously built barriers and connects with the audience on multiple levels. When used effectively, it will become a major asset to your personal brand.

Harnessing the magic of a well-told story is a tough line to toe. Use these four tactics to ensure storytelling is something your brand can use to its advantage:

1. Make sure you and the story are authentic.

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Whether you’re the protagonist, antagonist or just a supporting player, you should always be a storyteller. Never make yourself the whole story. The storyline and message must always be clear and delivered earnestly with no gratuitous commercialization or unnecessary distractions.

For example, Kelleher has an unusual personality, but that was never the center of his brand. The message was how he defined the business’s safety culture and encouraged a positive work environment.

He concentrated on the people who worked for him. The accent was on their ability to perform their jobs and how supportive he was of their decisions. This message – one of a considerate, caring work environment – is one Kelleher and Southwest can fall back on to continue positioning the airline as a company that holds the needs of its employees and customers close to heart.

2. Riveting, invigorating messages are key.

Whether you like to use humor, irony, empirical evidence or any other technique to color your message, make sure it connects with your intended target audience.

Branson, for example, used playfulness and good humor when presenting Virgin’s projects. He preferred a “cheeky” approach. It not only distinguished him from his competition, but also trickled down into the public perception of his brands.

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If a leader’s personal brand is built around interesting, enticing backstories and messages, the public will have an easier time connecting with the person and his professional brand.

Converting a regular message into a captivating one means engaging the audience from start to finish. Have the message come alive through your story. Allow the audience to feel as if they are a part of it.

3. Stay focused on the storyline.

Short is better than long, simple is better than complicated and less is always more. It’s been said a million times and the same holds true with stories. Don’t wander in the story and don’t add irrelevant details.

Remember why you’re telling the story in the first place. Richard Branson’s consistent use of his unique personality was one of the keys to the strong performance of his brand. In every way, his company demonstrates the same good humor that he possesses. Hence, it has become a trait customers associate not only with Branson, but also with Virgin.

4. Be memorable without all the gimmicks.

Metaphors are great, but don’t simply offer them up for the sake of symbolism. Comparisons are delightful when they are relevant and plausible, but they should always improve the message, not distract from it.

There’s a reason Steve Jobs’ Stanford commencement speech is still referenced more than a decade after its deliverance. He understood that an authentic personal brand stems from what makes someone unique, using the metaphor of a person’s inner voice to represent that.

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He encouraged students to pursue whatever it is that makes them stand out and build their success upon it. Brand building works similarly. A unique story or connection which evokes a positive feeling in your audience can keep your brand top of mind.

Kelleher, Branson and Jobs all delighted audiences with storytelling and were memorable because of their uniqueness, and their personal brands. In each case, the result was a successful company with a strong relationship to its customers.

__

About The Author:

Your Millionaire Mentor
Shaqir Hussyin

Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.

His signature program is now available: Max Income System; 14 Simple Steps To Making Your First $120K

Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, Twitter, YouTube, Snapchat, LinkedIn & FB Group.

Related Article:

7 Pre-launch Business Strategies To Build Hype