As a marketer or an online entrepreneur, your email list is one of the most valuable resources available to you. It’s a general consensus among online advertisers that every email address is worth $1 in revenue. Either you buy solo ads and generate them or you get them from any other traffic source it doesn’t matter.
It goes without saying that you should employ every possible strategy to grow your mailing list as fast as possible. One of the most effective ways to expedite your lead generation process is to simply “buy solo ads”.
When done correctly, buying solo ads can yield exceptional results. Especially for affiliate marketers and people who are just starting out in the online business world. However, despite their vast potential, they are still very much underutilized.
Thus, I decided to dedicate this post to this amazing lead generation strategy. I’ll briefly explain how it works, and how you can use it to quickly generate hundreds of qualified leads.
Let’s start from the beginning…
What Are Solo Ads And How To Buy Solo Ads?
Solo ads are a cost-effective way to quickly get your marketing message in front of a highly targeted audience. They’re also one of the fastest ways to get hundreds or even thousands of new email subscribers.
The idea to buy solo ads is to leverage the resources of other successful marketers in your niche. They already have a large number of subscribers, and you can “borrow” their email list to grow your own.
Essentially, for a relatively small fee, you can have them send out a “blast email” to their list. This email is the solo ad. It promotes your offers to their subscribers, with a link to your landing page in the email.
This way, whenever a person clicks the link and opts-in on your landing page to download your lead magnet, they automatically join your email list too.
How Much It Costs To Buy Solo Ads In The Marketplace?
The appeal to buy solo ads comes from the fact that they’re typically quite affordable. Besides, you’re paying based on performance, rather than having to invest a huge amount of money upfront.
There are a couple of payment options available when purchasing solo ads:
The most common one is pay-per-click. Here, you pay a fixed amount for every person that clicks the link in the email and visits your landing page.
The reason for this is simple – buyers usually shy away from “pay per open” option. The solo ads provider can easily get their list to open an email with a good subject line, without actually providing clicks and conversions.
On the other side, “pay per conversion” is by far the worst option for the provider. With it, they only make money once someone actually opts in on your landing page. In this case, their revenue is directly proportional to your landing page conversion rate. Since that’s completely out of their control, most providers don’t offer this option.
Pay-per-click is the middle ground. They can guarantee traffic to your landing page, but you are responsible for making sure that the people who visit it actually convert.
The prices of solo ad services can vary from provider to provider. Still, you can typically find solo ads for as little as $0.35 per click.
Note: a general rule of thumb is that, the more expensive the solo ad, the higher the quality of the list. It’s also likely well nurtured and very responsive to new offers.
Where To Buy Solo Ads?
There are a couple of things you need to take care of, before you start using solo ads.
One thing to note here is that nothing’s forcing you to send solo ad traffic to a landing page. But, the vast majority of both solo ad buyers and sellers considers it the best practice.
Which makes perfect sense, if you think about it. Sending traffic from someone else’s mailing list straight to one of your offers won’t provide that good of a result.
Not a lot of people are ready to make a purchase the first time they come in contact with your business. If they simply leave the page, you’ve lost a potential customer for good, because you didn’t capture their email address.
That’s why sending people to a lading page is usually a much better choice. It only gives them two options: opt in or leave the page.
Writing The Ad Copy For Targeted Solo Ads
The next thing to think about is writing a compelling copy for the blast email. Like I said, this is the email the solo ad seller will send out to their list.
Most providers will offer to write the email for you, but that’s generally not a good idea. They know their subscribers very well, and know how to get them to click the link in the email.
However, your goal with solo ads isn’t simply to get clicks. You ultimately want to get as many opt-ins on your landing page as possible.
So, it’s best to invest some time to come up with compelling email copy. This ensures that everyone who clicks the link in the email are genuinely interested in your free offer and likely to convert.
Before you find the best solo ads provider and pay for the ad, you want to create a trackable link. This allows you to monitor the performance of the solo ad, so you can make sure that they’re delivering on their promise.
Recommendations To Get The Best Solo Ads 2018 And 2019
Chances are, the first blast email you send out likely won’t be a huge success. Just like with everything in online marketing, you have to test it out to see what works and what doesn’t.
So, to start off, I suggest buying only 100 clicks to see how good the list from a particular provider is, whether they’re living up to their promises, and how many of the people that end up on your landing page actually convert.
Track the performance of your solo ads, tweak them, and be persistent. I can guarantee you that this method works like a charm, when done correctly.
Ready to give solo ads a shot? Solo Ads Agency provides a wide selection of done-for-you solo ads traffic packages, at affordable prices.
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Click here to see all available packages and get premium traffic for your business, from industry leaders and 7-figure earners in the online money-making niche.
About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Online Income
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.