Lead magnets are the entry point into your sales funnel. They serves as an incentive for your website visitors to subscribe to your mailing list.
A lead magnet is a free download that provides significant value to your target audience, in exchange for their contact information.
This piece of content allows you to build a connection with your audience and leave a great first impression. It also helps spark their interest in your business and your other offers.
The goal of a lead magnet is to “capture” the traffic on your website. It should convert as many of your visitors into leads as possible.
Why are lead magnets so important? Well, the fact is, email marketing is the most widely used, and the best performing marketing channel. Knowing that, it becomes apparent why you’d want to focus on building a large list of qualified email subscribers.
Once someone becomes a lead, you have the opportunity to connect with them via email. This allows you to promote new content and offers to them whenever you see fit. You don’t have to rely on these people to naturally navigate back to your website.
You’ll also have an easier time pitching your products and services to people who have recognized the value you provide. If your content is of high quality, they’ll even perceive you as the authority on the subject. This greatly facilitates all future sales.
Most aspiring entrepreneurs understand why they need a lead magnet, but don’t exactly know how to create a good one.
That’s why, in this post, I want to talk about what it takes to create a killer lead magnet. If you follow these recommendations, I have no doubt that you’ll be able to consistently generate targeted leads for your business.
Here are some of the most important aspects of a great lead magnet:
1. It Needs To Be Very Specific
When going over ideas for your lead magnet, the main thing you need to focus on is your target audience. Think about what their current needs and burning problems are.
Keep in mind that your lead magnet should be very specific. In other words, it should aim to help the reader solve a particular problem. It’s a huge mistakes to try and solve all their problems at once, with a single lead magnet.
In truth, the readers expect a quick fix to their most immediate problem. They’ll probably react poorly to an overwhelming amount of information… Especially if it doesn’t actually bring them any closer to achieving their goal.
So, when creating a lead magnet, remember that simplicity and specificity are the key.
Let me give you an example…
If you’re looking for lead magnet ideas in, focus on a single problem and a single solution. Let’s take the weight loss niche as an example here.
The audience won’t react all that great to a vague, overwhelming lead magnet. Instead of talking about “Best Ways To Get Lean”, consider creating something along the lines of: “3 Home Exercises That Will Help You Get Rid Of The Stubborn Belly Fat”.
2. It Needs To Be Immediately Applicable
We already mentioned that your lead magnet needs to provide immense value to the reader.
However, one thing you understand that the information you provide needs to be applicable. You have to ensure that your audience is actually able to take that information and immediately apply it, and start seeing real results in their life/business.
Another thing to keep in mind is that your lead magnets also needs to be easily received and quickly consumable. The lead magnets that provide immediate gratification often work much better than ones requiring a huge time commitment.
Besides, you want the leads to go through the lead magnet in as little time as possible, in order to shift their attention to your paid products and services.
3. Targets Your Ideal Customers
I mentioned that your lead magnets needs to attract qualified leads. What I mean by “qualified” is that the people who consume your content need to be genuinely interested in the topic, and the products & services your business provides.
If you’re giving away generic or irrelevant content, you might attract more people and gain a lot of subscribers. However, your efforts won’t bear any fruit if the people on your list con’t care about your offer.
Your lead magnet needs to be directly related to what you’re planning on promoting to the subscribers in the future.
4. Position Yourself An Expert
Although the content you’re providing with the lead magnet is free, that doesn’t mean you should just scrap together bits and pieces of useful information.
In fact, you should dedicate as much time to your lead magnet, as you would to creating a brand-new product. In most cases, the lead magnet is the first contact a potential customer makes with your business. They will often use it as a reference when considering your paid offers.
You want to use this opportunity to showcase your knowledge and expertise, and leave a great first impression on your subscribers. Once they view you as an expert and an authority, it will be much easier to form a trust-based relationship with the subscribers. After all, consumers are much more inclined to buy products from a person/business they trust.
On the other hand, if you don’t put enough effort into it, you risk damaging your reputation, and losing much more potential customers in the long-run.
5. Offer a Preview
Let your audience know exactly what they’re getting in exchange for their email addresses. It helps to give them a preview of the content.
This is typically done on a landing page – a page specifically designed for the purpose of promoting your lead magnet.
It doesn’t have any other offers, links, or distractions. The landing page is geared towards keeping the visitor’s attention on the lead magnet and the benefits they’ll receive by downloading it.
Here, what you can do is offer a preview of the content, to entice the visitors and convince them that they’re getting incredible value for the “price” of just their email address.
You can feature the cover of your free report, for example, and use compelling copy and bullet points to briefly explain the main benefits they’ll receive from reading the content you created.
Here’s an example of digitalmarketer.com landing page:
Key Take Away Of This Lead Magnets Post
The main takeaway is that the goal of your lead magnets isn’t just to attract a bunch of email subscribers.
What it also needs to accomplish is to establish a rapport with your audience, build trust, and spark their interest in your other offers. If you’re hoping to convert them from leads into customers, at least.
So, take as much time you need to create a valuable, relevant, applicable content. Also, make sure that your lead magnet provides a specific solution to a specific problem.
Want to ensure that your lead magnets attracts tons of qualified leads, and helps convert them into lifelong customers?
Then click here to get instant access to Max Income System and discover how you can create a powerful sales funnel (including lead magnets, emails, webinars, and traffic) and scale your profits to 7 figures.
I’ve used this exact same formula to create several million-dollar businesses, so I know for a fact it works.
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About The Author
Your Millionaire Mentor
Shaqir Hussyin is the founder and CEO of WealthAcademy.com & Funnels.com. Nicknamed the “Backpack Millionaire”, he’s invested $350,000 into his own education and training. Whilst traveling to 100+ countries, Shaqir has built over 10+ million dollar brands and attracted over 500,000+ subscribers.
His signature program is now available: Max Income System; 14 Simple Steps To Making Your First Income Online
Shaqir is also a highly sought-after speaker and direct response “Sales Funnels” global leader. His work has impacted over 100,000 businesses in 65 different countries. Connect with Shaqir on Instagram, YouTube, LinkedIn & FB Group.